six memo's for conversation management
DESCRIPTION
My experience in social media marketing brought with a light philosophical touch based on "Six Memo's for the Next Millennium" by Italo Calvino. Special thanks for Robbie @ ContentLab.be for the Calvino tip.TRANSCRIPT
![Page 1: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/1.jpg)
vrijdag 28 oktober 11
![Page 2: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/2.jpg)
• Managing Partner at “Heaven Can Wait”
• Little Miss Robot
• Mirror Mirror
• Content Lab
• Monkey Shot
• Speaking & giving training (UBA, HUB, Mercator, Hogent, ...)
• Founder @ spreadid.com
• Chief biker @ mototravel.be
• http://www.ibert.be (blog)
• http://www.linkedin.com/in/bertvanwassenhove (voor professionele verzoeken)
• www.twitter.com/ibert (voor interactieve tips en fun)
• http://www.facebook.com/bertvanwassenhove (vriendschap niet gegarandeerd)
• http://profiles.google.com/bertvanwassenhove(+1 me)
twitter.com/iBert - Bert Van Wassenhove
vrijdag 28 oktober 11
![Page 3: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/3.jpg)
6 passionate teams with experience in complementary
fields like interactive storytelling, conversation management,
mobile experiences, design, digital installations and
innovation. 35
/150
Tal
ents
vrijdag 28 oktober 11
![Page 4: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/4.jpg)
You can’t makethis stuff up, but they can!
more coming...
vrijdag 28 oktober 11
![Page 5: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/5.jpg)
more coming...
vrijdag 28 oktober 11
![Page 6: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/6.jpg)
6 memo’s forConversation Management
Loosely based on:“6 memo's for the next millenium”
by Italo Calvino
vrijdag 28 oktober 11
![Page 7: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/7.jpg)
vrijdag 28 oktober 11
![Page 8: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/8.jpg)
1. Lightness
vrijdag 28 oktober 11
![Page 9: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/9.jpg)
LightnessAs snow falls in the Alps without wind (Dante)
vrijdag 28 oktober 11
![Page 10: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/10.jpg)
A brand is no longer what we tell the consumer it is
– it is what consumers tell each other it is.
Scott Cook
vrijdag 28 oktober 11
![Page 11: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/11.jpg)
Behave lightlyBe nice, listen before you speak
Be ready to hop from one subject to another
Be prepared to hop from one channel to another
Lightness also implies humor
Make your content easily portable
vrijdag 28 oktober 11
![Page 12: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/12.jpg)
vrijdag 28 oktober 11
![Page 13: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/13.jpg)
Behave lightly
Be light with precision and determination: “Il faut être légér comme l’oiseau, et non comme la plume” (Paul Valery)
vrijdag 28 oktober 11
![Page 14: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/14.jpg)
2. Quickness
vrijdag 28 oktober 11
![Page 15: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/15.jpg)
QuicknessAn ancient legend of Charlemagne
vrijdag 28 oktober 11
![Page 16: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/16.jpg)
QuicknessA short story, quickly told
Be economic in your conversation, don’t bother with details,stick to the essence of your message.
Consumers decide in a “Blink”
Response needs to be quick
Quickness is also rhythm, communicate daily
vrijdag 28 oktober 11
![Page 17: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/17.jpg)
Social Media is about sociology and psychology
more than technology.Brain Solis
vrijdag 28 oktober 11
![Page 18: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/18.jpg)
3. Exactitude
vrijdag 28 oktober 11
![Page 19: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/19.jpg)
ExactitudeThe crystal,
with its precise faceting and it’s ability to refract light,is the model of perfection
vrijdag 28 oktober 11
![Page 20: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/20.jpg)
ExactitudeYou need a well-defined and well-calculated plan.
Make sure you know what you’re talking about.
Use a language as precise as possible,both in choice of word and in expression.
“There are no secrets, only information you don’t yet have” (Adam Curry)
vrijdag 28 oktober 11
![Page 21: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/21.jpg)
Social media is just a buzzword until you come up with a plan.
Unknown
vrijdag 28 oktober 11
![Page 22: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/22.jpg)
vrijdag 28 oktober 11
![Page 23: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/23.jpg)
vrijdag 28 oktober 11
![Page 24: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/24.jpg)
4. Visibility
vrijdag 28 oktober 11
![Page 25: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/25.jpg)
VisibilityI had the privilege of growing up without the internet.
vrijdag 28 oktober 11
![Page 26: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/26.jpg)
VisibilityGeneration Y, who will be motor of the world in the coming 30 years,
grew up inundated in messages.
Stand out from the crowd without slapping people in the face.
Reach versus Respect
Repeat versus Relevance
vrijdag 28 oktober 11
![Page 27: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/27.jpg)
Focus on how to be social, not on how
to do social. Jay Baer, Convince & Convert
vrijdag 28 oktober 11
![Page 28: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/28.jpg)
5. Multiplicity
vrijdag 28 oktober 11
![Page 29: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/29.jpg)
MultiplicityThis article may be confusing or unclear to readers. (wikipedia)
vrijdag 28 oktober 11
![Page 30: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/30.jpg)
Multiplicitymultiples channels on multiple technologies
multiple messages from multiple people & departments
vrijdag 28 oktober 11
![Page 31: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/31.jpg)
22
News Online Nieuws
Advertising Online advertising
Op café Social Media
Digital conversation
News
Advertising
Pre-digital Digital Post-digital
A new fight for attention
vrijdag 28 oktober 11
![Page 32: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/32.jpg)
6. Consistency
vrijdag 28 oktober 11
![Page 33: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/33.jpg)
ConsistencyConsistency is contrary to nature, contrary to life.
The only completely consistent people are dead. (Aldous Huxley)
vrijdag 28 oktober 11
![Page 34: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/34.jpg)
ConsistencyRemember the legend of Charlemagne? The ring strung together a number
of random events and made it into a story.
Quickness x Multiplicity
Use clear, memorable and visual images. Images that speak.
vrijdag 28 oktober 11
![Page 35: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/35.jpg)
Don’t say anything online that you wouldn’t want plastered on a billboard
with your face on it.Erin Bury
Community Manager at Sprouter
vrijdag 28 oktober 11
![Page 36: Six Memo's for Conversation Management](https://reader033.vdocuments.mx/reader033/viewer/2022051400/54bf85a04a795949518b4571/html5/thumbnails/36.jpg)
Just be nice …Guy Kawasaki
Bedankt voor de vragen en het luisteren.
vrijdag 28 oktober 11