“siting and planning projects: avoiding the pr disasters” james a. kent president, jka group...

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Page 2: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

IRWA Articles on: “Social Ecology—

the Science of

Community”

Page 3: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

DEVELOPMENT MODELS

Traditional Approach

• Design

• Propose

• Defend

Social Ecology Approach• Learn

• Engage

• Benefit

©2013 James Kent Associates

Page 4: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

OLD MODEL--Ineffective

Traditional Approach

•Design

•Propose

•Defend

Community boundary

Community Culture

Project Intrusion

Formal Impact Model

©2013 James Kent Associates

Page 5: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

NEW MODEL--Effective

Social Ecology Approach

• Learn

• Engage

• Benefit

“Our”

Community boundary

Community Culture

Informal Absorption Model

“Our Project”

©2013 James Kent Associates

Page 6: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

Power ModelOutside

force

Company

pressure

Community

Impact

Effect: Polarization & Loss of Social Capital

Community-based Model

Outside force

Community

Company

Effect: Community is buffer against outside force—”Our project”

©2013 James Kent Associates

Page 7: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

“The process is this--one puts down endless observations, questions and remarks. The number grows and grows. Eventually they all seem headed in one direction and then they whirl like sparks out of a bonfire. And then one day they seem to mean something.”

John Steinbeck

“The process is this--one puts down endless observations, questions and remarks. The number grows and grows. Eventually they all seem headed in one direction and then they whirl like sparks out of a bonfire. And then one day they seem to mean something.”

John Steinbeck

Describing Community

Page 8: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

©2013 James Kent Associates

Page 9: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

1. Informal Networks and Local Routines

2. Human Geography

3. Citizen Issues—Emerging, Existing and Disruptive

Three Concepts That Position a Company for Citizen-Oriented

Management and Policy

©2013 James Kent Associates

Page 10: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

TWO FORMS OF CITIZEN ORGANIZATION

STRUCTURE

FUNCTION

CHARACTERISTICS

HORIZONTAL / INFORMAL VERTICAL / FORMAL

CaretakingSurvivalCultural

PoliticalEconomicIdeological

Respected leaders

Flexible goals

Internal recognition of members

Informal communication

Gathering places and natural routines

Elected/appointed leaders

Organizational goals

Membership list

Formal communication

Meeting locations and scheduled times

©2013 James Kent Associates

Page 11: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

GATHERING PLACES

At the heart of every community are gathering places where people naturally congregate to talk about current events. These places provide a structure for local network systems to thrive.

©2013 James Kent Associates

Page 12: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

Eight Informal Network Archetypes

Caretaker

Trusted by others

Utilized in time of stress

“Let us talk over the idea.”

Communicator

“Did you know...?”

“I heard that...”

Storyteller

“In the past...”

“We used to do it this way...”

Bridger

Two cultures

Two languages

“I know somebody from...”

“This is what they’re saying...”

Gatekeeper

Narrows entry

“I can hook you up.”

Opportunist

Use of public setting for personal gain

“We in the community...”

“My people....”

Historian

History of their geographic place, carriers of the events that have happened over the lifetime of the community. They know critical information.

Authenticator

Knowledge and wisdom from the culture Provides cultural interpretations to technical data and information

“This is how we do it here.”

©2013 James Kent Associates

Page 13: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

Human Geographic Units of Colorado

©2013 James Kent Associates

Page 14: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

From Right of Way Magazine, IRWA: ”The Promise and Peril of Corridor Expansion” By James A. Kent, Social Ecology Columnist, Jan/Feb 2012, pages 26 to 29

Page 15: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology
Page 16: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology
Page 17: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

A.Identify

ManagementConcerns

STAGE 2Existing

Issue

B. Identify

ManagementOpportunities

C.Implement,Practice and

Evaluate

STAGE 1Emerging

Issue

Derived from “Social Ecology: A New Pathway to Watershed Restoration,” by Kevin Preister and James A. Kent, In Watershed Restoration: Principles and Practices, by Jack E. Williams, Christopher A. Wood and Michael P. Dombeck (eds.), Bethesda, MD.: American Fisheries Society, 1997.

The Process of Issue Management

STAGE 3Disruptive

Issue

TYPICAL PLANNING PROCESS IN AGENCY OR COMPANY

IMPACT

BYPASSES PLANNING CIRCLE AND GOES TO COURTS OR LEGISLATURE

INCORPORATED INTO ORGANIZATIONAL

ACTION

CourtsorLegislature

Agency or

Company

Public

Interests

©2013 James Kent Associates

Page 18: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

Themes versus Issues

"I am against growth."

"I am against growth because the parks are overcrowded and my kids have no place to play."

"You can't trust government."

"They never sent us the results of the soil testing on our property."

"The County is trying to upgrade this road into a freeway."

"The agency inflated the board footage it reported in its timber sale from its earlier press release."

"There is a peregrine falcon pair that nests nearby."

"We are ranching country. We take care of our own around here."

"The beach is sacred to our people."

"There are sacred spots around here that must be treated with respect."

©2013 James Kent Associates

Page 19: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

Action Question:How can we _______ in ____ (a geographic location) so that we can also______

________________________?

Citizen Issues Management Concerns Communication & Action Opportunities

An Issue Management Program

©2013 James Kent Associates

Page 20: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

Public Meetings

Neighborhood Gatherings

Discovery Process: One-on-one contact

Chat Sessions

Time Inclusiveness

A Graduated Approach to Citizen Engagement

©2013 James Kent Associates

Page 21: “Siting and Planning Projects: Avoiding the PR Disasters” James A. Kent President, JKA Group Denver, Colorado Kevin Preister Center for Social Ecology

Systems Integration and Issue

Resolution

InformalSystems

FormalSystems

Informal/Formal Systems of Organizations--The Function of the Right-of-Way Professional

Political

Economic

Ideological

Caretaking

Survival

Cultural Maintenance

Collaborative Stewardship

Meetings Focus Groups Technical language Newsletters

Institutional time

Gathering Places Networks Word-of-mouth Cultural

language Community time

System Resili

ence

--Cultu

ral AlignmentSystem Resilience

--Citizen Ownership

FunctionFunction

© 2013 James Kent Associates

Interest Based Position Based

Citizen-centered

Cultural

Communities of Place

Organization-centered

Technical

Publics of Interest