site_study
DESCRIPTION
Site international foundation annual study dec 2013TRANSCRIPT
Next 6 Months
6 to 12Months
1 to 3 Years
1.1 The overall use of motivational travel experiences.
1.2 The use of all-inclusive hotels.
1.3 The use of cruise products.
1.4 The requirements to measure ROI and/or ROO.
Decrease
Stay the Same
Increase
Substantially Increase
Substantially Decrease
2011
# Responses
130126108138
129123106137
130124104136
2010
2012
2013
127107104136
125105102135
125103 99132
126103 99136
127102 93134
124102 93133
128118106138
127117106138
126117106137
0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70%
Next 6 Months
6 to 12Months
1 to 3 Years
# Responses
130122106138
128118106136
128121106137
129125106139
126124103137
126122100136
128108100136
128107100135
126110101133
128125104138
128122104136
127123103137
129122108139
126119108137
128120107137
1.5 The level of involvement of top management in the decision making process for motivational events.
1.6 The flexibility of cancellation terms (e.g. from destinations, hotels and incentive houses).
1.7 The overall use of external motivational tools.
1.8 The use of "green initiatives" in the motivational events industry.
1.9 The inclusion of business meetings and other similar components in motivational events.
0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70%
0% 10% 20% 30% 40% 50% 60% 70%
Next 6 Months
6 to 12Months
1 to 3 Years
9. The desire to include CSR (Corporate Social Responsibility) events will:
10. The use of online booking systems for group services (i.e., transportation) will:
Decrease
Stay the Same
Increase
Substantially Increase
Substantially Decrease
# Responses
122103137
121103134
122103134
0% 10% 20% 30% 40% 50% 60% 70%
Next 6 Months
6 to 12Months
1 to 3 Years
# Responses
114100131
112100129
113 99129
# of Responses Year of Responses Very Effective Effective Moderately Effective Moderately Ineffective Ineffective Very Ineffective
Email Newsletters 119 2010 13% 28% 45% 8% 6% 0%
127 2011 5% 17% 53% 17% 6% 3%
107 2012 4% 13% 53% 20% 7% 3%
137 2013 7% 37% 37% 4% 11% 4%
Familiarization (Fam) Trips 123 2010 60% 29% 6% 2% 3% 0%
126 2011 50% 36% 10% 2% 2% 0%
109 2012 49% 39% 8% 2% 0% 2%
137 2013 52% 35% 9% 2% 1% 1%
Trade Show Representation 124 2010 17% 57% 20% 5% 1% 0%
127 2011 18% 47% 25% 6% 2% 1%
109 2012 9% 48% 37% 6% 1% 0%
137 2013 29% 43% 24% 1% 1% 2%
Internet Destination Websites 122 2010 18% 39% 34% 8% 1% 0%
126 2011 14% 38% 38% 9% 1% 0%
107 2012 10% 48% 29% 10% 3% 0%
137 2013 21% 48% 23% 2% 4% 2%
Direct Mail 126 2010 9% 19% 32% 19% 21% 0%
126 2011 2% 16% 36% 19% 19% 9%
108 2012 3% 12% 31% 28% 20% 6%
138 2013 4% 10% 31% 20% 28% 7%
Office Presentations 121 2010 31% 35% 28% 4% 2% 0%
126 2011 26% 46% 16% 6% 4% 2%
110 2012 23% 45% 21% 9% 3% 0%
136 2013 28% 46% 17% 4% 3% 2%
Telephone Calls 122 2010 20% 20% 30% 20% 10% 0%
127 2011 7% 20% 35% 16% 11% 11%
108 2012 5% 21% 32% 19% 13% 9%
137 2013 7% 33% 34% 7% 10% 9%
Online Videos 124 2011 11% 30% 42% 12% 4% 1%
107 2012 11% 33% 33% 15% 7% 2%
138 2013 15% 40% 33% 8% 4% 0%
The Presence/Availability of In-Market Sales and
Marketing Representatives
121 2011 24% 40% 29% 5% 2% 0%
108 2012 30% 41% 21% 3% 6% 0%
134 2013 30% 47% 16% 4% 1% 2%
# of Responses Year of Responses Much Stronger Stronger Slightly Stronger About the Same Slightly Stronger Stronger Much Stronger
Cash 128 2010 22% 27% 13% 14% 13% 9% 2% Merchandise
123 2011 16% 20% 12% 21% 11% 12% 7%
110 2012 6% 24% 18% 25% 12% 11% 5%
138 2013 10% 17% 13% 22% 19% 15% 4%
Cash 129 2010 4% 10% 7% 5% 12% 27% 35% Travel
123 2011 3% 4% 6% 12% 17% 28% 30%
110 2012 2% 5% 10% 10% 12% 29% 32%
137 2013 2% 5% 6% 11% 18% 26% 32%
Cash 129 2010 16% 19% 18% 23% 14% 8% 2% Cards
122 2011 15% 18% 17% 25% 15% 7% 3%
109 2012 12% 17% 12% 31% 16% 9% 3%
138 2013 9% 15% 6% 38% 17% 11% 4%
Merchandise 128 2010 1% 5% 8% 7% 9% 27% 44% Travel
123 2011 1% 3% 2% 10% 9% 38% 37%
110 2012 0% 2% 2% 15% 15% 35% 32%
138 2013 1% 4% 2% 9% 19% 30% 35%
Merchandise 129 2010 8% 12% 15% 22% 16% 20% 8% Cards
123 2011 3% 14% 15% 25% 23% 15% 5%
110 2012 3% 10% 11% 39% 13% 21% 4%
137 2013 2% 16% 15% 30% 15% 16% 6%
Travel 129 2010 45% 28% 12% 3% 3% 7% 2% Cards
123 2011 41% 26% 9% 11% 6% 2% 4%
110 2012 39% 28% 9% 8% 8% 5% 3%
137 2013 49% 20% 12% 7% 7% 4% 1%
# of Responses Year of Responses Much Stronger Stronger Slightly Stronger About the Same Slightly Stronger Stronger Much Stronger
Cash 122 2010 10% 34% 20% 11% 12% 10% 3% Merchandise
116 2011 9% 20% 11% 26% 16% 12% 6%
104 2012 4% 23% 14% 32% 9% 13% 6%
139 2013 9% 17% 14% 23% 19% 12% 6%
Cash 122 2010 2% 10% 11% 9% 17% 30% 20% Travel
118 2011 2% 5% 8% 17% 19% 23% 27%
105 2012 2% 6% 9% 12% 15% 32% 24%
139 2013 3% 8% 12% 12% 10% 38% 17%
Cash 121 2010 9% 27% 11% 24% 17% 9% 3% Cards
114 2011 11% 15% 17% 30% 17% 8% 2%
104 2012 5% 18% 13% 35% 15% 11% 3%
138 2013 8% 15% 9% 36% 17% 12% 3%
Merchandise 121 2010 2% 2% 7% 15% 17% 30% 27% Travel
113 2011 1% 1% 3% 19% 15% 32% 29%
105 2012 0% 3% 3% 12% 21% 37% 24%
138 2013 0% 5% 4% 11% 20% 37% 23%
Merchandise 122 2010 4% 16% 13% 32% 15% 16% 5% Cards
113 2011 6% 12% 13% 37% 19% 12% 2%
104 2012 3% 13% 13% 39% 13% 16% 2%
138 2013 3% 17% 16% 36% 11% 10% 7%
Travel 118 2010 36% 28% 19% 9% 3% 5% 1% Cards
116 2011 31% 26% 14% 17% 6% 3% 3%
103 2012 28% 31% 14% 14% 6% 7% 1%
139 2013 27% 37% 12% 9% 9% 5% 1%
In your opinion, how has the power of external motivators like motivational events and merchandise changed in over the last three years?
0% 5% 10% 15% 20% 30%
LessenedSignificantly
Lessened
LessenedSlightly
Stayed Aboutthe Same
IncreasedSlightly
Increased
IncreasedSignificantly
2010 (n=122) 2011 (n=124)
2012 (n=110) 2013 (n=139)
The effectiveness of each motivational tool varies based on the generation being motivated.Note: Motivational Tool is defined here as the medium of reward (e.g. travel, merchandise, etc.).
40% 50%
StronglyDisagree
DisagreeSlightly
DisagreeNeither
Agree norDisagree
SlightlyAgree
Agree
StronglyAgree
2010 (n=124) 2011 (n=126)
2012 (n=93) 2013 (n=129)
0% 5% 10% 15% 20% 30% 40% 50%
#1 Votes #2 Votes #3 Votes #4 Votes
Traditionalists 37% 21% 13% 29%
35% 25% 8% 32%
34% 15% 13% 38%
Boomers 47% 32% 19% 2%
51% 29% 19% 1%
37% 34% 21% 8%
Gen X 38% 34% 23% 5%
27% 35% 32% 6%
20% 36% 36% 8%
Millennials 33% 18% 19% 31%
32% 17% 23% 28%
23% 11% 22% 44%
In your opinion, how has the power of external motivators like motivational events and merchandise changed in over the last three years?
0% 5% 10% 15% 20% 30%
LessenedSignificantly
Lessened
LessenedSlightly
Stayed Aboutthe Same
IncreasedSlightly
Increased
IncreasedSignificantly
2010 (n=122) 2011 (n=124)
2012 (n=110) 2013 (n=139)
The effectiveness of each motivational tool varies based on the generation being motivated.Note: Motivational Tool is defined here as the medium of reward (e.g. travel, merchandise, etc.).
40% 50%
StronglyDisagree
DisagreeSlightly
DisagreeNeither
Agree norDisagree
SlightlyAgree
Agree
StronglyAgree
2010 (n=124) 2011 (n=126)
2012 (n=93) 2013 (n=129)
0% 5% 10% 15% 20% 30% 40% 50%
To what degree has the ease of obtaining and the price of visas, passports, and other necessary travel documents affected your destination selection?
0% 5% 10% 15% 20% 30%
Not At All
Slightly
To A Great Degree
2011 (n=106) 2012 (n=78) 2013 (n=126)
40% 50%
Is the use of smart/mobile technology by all personnel involved in program operations?
0% 5% 10% 15% 20% 30%
Not Important
Somewhat Important
Important
Very Important
2011 (n=114) 2012 (n=79) 2013 (n=126)
40% 50%
To what degree has the ease of obtaining and the price of visas, passports, and other necessary travel documents affected your destination selection?
0% 5% 10% 15% 20% 30%
Not At All
Slightly
To A Great Degree
2011 (n=106) 2012 (n=78) 2013 (n=126)
40% 50%
Is the use of smart/mobile technology by all personnel involved in program operations?
0% 5% 10% 15% 20% 30%
Not Important
Somewhat Important
Important
Very Important
2011 (n=114) 2012 (n=79) 2013 (n=126)
40% 50%
0% 10% 20% 30% 40% 50% 60% 70%
Next 6 Months
6 to 12Months
1 to 3 Years
9. The desire to include CSR (Corporate Social Responsibility) events will:
10. The use of online booking systems for group services (i.e., transportation) will:
Decrease
Stay the Same
Increase
Substantially Increase
Substantially Decrease
# Responses
122103137
121103134
122103134
0% 10% 20% 30% 40% 50% 60% 70%
Next 6 Months
6 to 12Months
1 to 3 Years
# Responses
114100131
112100129
113 99129
How has your company's involvement with procurement departments changed?
Decreased 0%Level/Change NA
Increased 43%Level/Change +30%
Stayed the Same 32%Level/Change =55%
Decreased 3%Level/Change -25%
Increased 39%Level/Change +30%
Stayed the Same 31%Level/Change =50%
Not Involved With Procurement
27%
2012 (n=72) 2013 (n=96)
63% 50%
58%
50%
42%
37%
NoYes
Yes
Are you asking for or providing more site selection/hotel placement-only services than in previous times?
30
40
50
60
70
80
Yes No
2011 (n=124)2012 (n=110)2013 (n=139)
Asked of Service Providers Only: Has your traditional competition changed in any of the following ways? (Check all that apply.)
0% 20% 40%
More competition betweenincentive houses and site
selection companiesfor housing
More competition betweenincentive houses and site
selection companiesfor services
Increased competitionfor suppliers from online
booking services
60%
2011
2012 (n=100)
2012 (n=100)
2012 (n=100)
2011 NA
2011 NA
2013 (n=139)
2013 (n=139)
2013 (n=139)
Are you asking for or providing more site selection/hotel placement-only services than in previous times?
2012 (n=77)2013 (n=122)
NoYes
How has your company's involvement with procurement departments changed?
Decreased 0%Level/Change NA
Increased 43%Level/Change +30%
Stayed the Same 32%Level/Change =55%
Not Involved With Procurement
25%
Decreased 3%Level/Change -25%
Increased 39%Level/Change +30%
Stayed the Same 31%Level/Change =50%
Not Involved With Procurement
27%
2012 (n=72) 2013 (n=96)
66%52% 48%34%
Are you asking for or providing more site selection/hotel placement-only services than in previous times?
2012 (n=77)2013 (n=122)
NoYes
How has your company's involvement with procurement departments changed?
Decreased 0%Level/Change NA
Increased 43%Level/Change +30%
Stayed the Same 32%Level/Change =55%
Not Involved With Procurement
25%
Decreased 3%Level/Change -25%
Increased 39%Level/Change +30%
Stayed the Same 31%Level/Change =50%
Not Involved With Procurement
27%
2012 (n=72) 2013 (n=96)
66%52% 48%34%
Are you asking for or providing more site selection/hotel placement-only services than in previous times?
2012 (n=77)2013 (n=122)
NoYes
How has your company's involvement with procurement departments changed?
Decreased 0%Level/Change NA
Increased 43%Level/Change +30%
Stayed the Same 32%Level/Change =55%
Not Involved With Procurement
25%
Decreased 3%Level/Change -25%
Increased 39%Level/Change +30%
Stayed the Same 31%Level/Change =50%
Not Involved With Procurement
27%
2012 (n=72) 2013 (n=96)
66%52% 48%34%Are you asking for or providing more site
selection/hotel placement-only services than in previous times?
2012 (n=77)2013 (n=122)
NoYes
How has your company's involvement with procurement departments changed?
Decreased 0%Level/Change NA
Increased 43%Level/Change +30%
Stayed the Same 32%Level/Change =55%
Not Involved With Procurement
25%
Decreased 3%Level/Change -25%
Increased 39%Level/Change +30%
Stayed the Same 31%Level/Change =50%
Not Involved With Procurement
27%
2012 (n=72) 2013 (n=96)
66%52% 48%34%
If you are involved with procurement departments, how has their expertise regarding the use/value of incentives changed?
2012 (n=63) 2013 (n=83)
Increased 62%
Decreased 0%
Stayed
the Same 38% Increased 43%
Decreased
14%
Stayed
the Same 43%
Which social media platforms are you using or plan to use in the next year for marketing your company or your clients' incentive programs?
0% 10%66%52%
20% 30% 40% 50%
Foursquare
Currently Use Plan to Use
60% 70%
Yes 56%No 44%
If you are involved with procurement departments, how has their expertise regarding the use/value of incentives changed?
2012 (n=63) 2013 (n=83)
Increased 62%
Decreased 0%
Stayed
the Same 38% Increased 43%
Decreased
14%
Stayed
the Same 43%
Which social media platforms are you using or plan to use in the next year for marketing your company or your clients' incentive programs?
0% 10%66%52%
20% 30% 40% 50%
Foursquare
Currently Use Plan to Use
60% 70%
Yes 56%No 44%
0% 10% 20% 30% 40% 50% 60% 70%
Next 6 Months
6 to 12Months
1 to 3 Years
9. The desire to include CSR (Corporate Social Responsibility) events will:
10. The use of online booking systems for group services (i.e., transportation) will:
Decrease
Stay the Same
Increase
Substantially Increase
Substantially Decrease
# Responses
122103137
121103134
122103134
0% 10% 20% 30% 40% 50% 60% 70%
Next 6 Months
6 to 12Months
1 to 3 Years
# Responses
114100131
112100129
113 99129
How has your company's involvement with procurement departments changed?
Decreased 0%Level/Change NA
Increased 43%Level/Change +30%
Stayed the Same 32%Level/Change =55%
Decreased 3%Level/Change -25%
Increased 39%Level/Change +30%
Stayed the Same 31%Level/Change =50%
Not Involved With Procurement
27%
2012 (n=72) 2013 (n=96)
63% 50%
58%
50%
42%
37%
NoYes
Yes
If you are involved with procurement departments, how has their expertise regarding the use/value of incentives changed?
2012 (n=63) 2013 (n=83)
Increased 62%
Decreased 0%
Stayed
the Same 38% Increased 43%
Decreased
14%
Stayed
the Same 43%
Which social media platforms are you using or plan to use in the next year for marketing your company or your clients' incentive programs?
0% 10%66%52%
20% 30% 40% 50%
Foursquare
Currently Use Plan to Use
60% 70%
Yes 56%No 44%
If you are involved with procurement departments, how has their expertise regarding the use/value of incentives changed?
2012 (n=63) 2013 (n=83)
Increased 62%
Decreased 0%
Stayed
the Same 38% Increased 43%
Decreased
14%
Stayed
the Same 43%
Which social media platforms are you using or plan to use in the next year for marketing your company or your clients' incentive programs?
0% 10%66%52%
20% 30% 40% 50%
Foursquare
Currently Use Plan to Use
60% 70%
Yes 56%No 44%