Site analysis of the Athletes’ Site analysis of the Athletes’ Village at the London 2012 Village at the London 2012

Olympic GamesOlympic Games

Antonia MochanAntonia MochanMobility, Culture and CommunicationMobility, Culture and Communication

March 2014March 2014

GamesmakerGamesmaker

The Athletes’ VillageThe Athletes’ Village

––Baron Pierre de Coubertin, founder of the Modern Olympic Baron Pierre de Coubertin, founder of the Modern Olympic GamesGames

““provide a happy and fraternal meeting provide a happy and fraternal meeting placeplace for the youth of the world for the youth of the world

where, gradually, the ignorance of where, gradually, the ignorance of each other in which people live will each other in which people live will

disappear.” disappear.”

The village as a villageThe village as a village

• Mayor and deputy MayorsMayor and deputy Mayors

• NewspaperNewspaper

• Amenities (hair/nail salon, post office, shop, bar)Amenities (hair/nail salon, post office, shop, bar)

• ChaplainsChaplains

• Hospital, gymHospital, gym

• BUT temporaryBUT temporary

ContextContext

How did teams inhabit How did teams inhabit the space?the space?

National flagsNational flags

PinsPins

CeremoniesCeremonies

http://www.youtube.com/watch?v=HBfg_Li0http://www.youtube.com/watch?v=HBfg_Li0P7YP7Y

Dining HallDining Hall

Social MediaSocial Media

IndividuIndividualal

CollectivCollectivee

OpeOpenn

CloseClosedd

FlagFlagss

PinPinss Dining Dining

HallHall

Social Social mediamedia

CeremoniCeremonieses

““VillageneVillageness"ss"

References and References and acknowledgementsacknowledgements

• Aurelien, Daly and Ian Patterson (Flickr users) for photos via Creative CommonsAurelien, Daly and Ian Patterson (Flickr users) for photos via Creative Commons

• Garcia and Miah “Intangible, invisible but impacting” in Culture @ the Olympics, 2005: vol 7, issue 5, pp Garcia and Miah “Intangible, invisible but impacting” in Culture @ the Olympics, 2005: vol 7, issue 5, pp 24-3424-34

• Field “Mapping the London 2012 Olympics” in The Cartographic Journal, vol 49, no 3, pp 281-296Field “Mapping the London 2012 Olympics” in The Cartographic Journal, vol 49, no 3, pp 281-296

• Yu “Olympic aspirations: Reconstructed Images, National Identity and International Integration” in The Yu “Olympic aspirations: Reconstructed Images, National Identity and International Integration” in The International Journal of the History of Sport, vol 27, now 16-18, pp 2821-2841International Journal of the History of Sport, vol 27, now 16-18, pp 2821-2841

• MacRury and Poynter “‘Team GB’ and London 2012: The Paradox of National and Global Identities” in MacRury and Poynter “‘Team GB’ and London 2012: The Paradox of National and Global Identities” in The International Journal of the History of Sport, vol 27, now 16-18, pp 2958-2975The International Journal of the History of Sport, vol 27, now 16-18, pp 2958-2975

• Burnap, Housely et al “Working Paper 153: Social Media Analysis, Twitter and the London Olympics (A Burnap, Housely et al “Working Paper 153: Social Media Analysis, Twitter and the London Olympics (A Research Note) “ Cardiff School of Social Sciences Working Paper SeriesResearch Note) “ Cardiff School of Social Sciences Working Paper Series

• Torres “Morally Incompatible?: An Analysis of the Relationship Between Competitive Sport and Torres “Morally Incompatible?: An Analysis of the Relationship Between Competitive Sport and International Relations at the Olympic Games” SAIS Review of International Affairs, Volume 31, Number International Relations at the Olympic Games” SAIS Review of International Affairs, Volume 31, Number 1, Winter-Spring 2011, pp. 3-16 (Article)1, Winter-Spring 2011, pp. 3-16 (Article)

• Westwood and Phizacklea Trans-nationalism and the politics of belonging, 2000, Routledge, LondonWestwood and Phizacklea Trans-nationalism and the politics of belonging, 2000, Routledge, London