Sit with your Groups

Group 1 Andreas, Mala, Linda, LucyGroup 2 Rachel, Angel, Mary, MasaGroup 3 Sophia, Erin, Silas, DinhGroup 4 Cody, Vladimir, Brett, William

See Appendix , pp. 639-659Market StrategyMarket AnalysisTarget MarketProductPricingDistribution (Place)PromotionSales Forecast (Pessimistic, Most

Likely, Optimistic)Forecast of Marketing Expenses

(Pessimistic, Most Likely, Optimistic)

Pinpointing the Target Market

Who are my customers?

Now? In the future?

Who are my customers? Potential?What are they looking for?What kind of people are they?How old are they?Are they male or female?What kinds of jobs do they hold?What is their household income?Where do they live?How often do they buy these products or services?What models, styles, colors, or flavors do they prefer?Why do-or don’t-they buy from my business? From my

competitor?What hours do they prefer to shop?What advertising media is likely to reach them?

GeographicWhere do they live?What are their addresses? DemographicAge-How old are they?Sex-What is their sexual orientation?Race-What is their ethnic background?Education-What schooling did they finish?Income-What kind of job do they have?Spirituality-Is their religion important? PsychographicsWhat are their preferences?When do they buy?Who influences them?How do they want to pay?What kind of advertising will reach them?Where do they buy now? Why?

Conducting Market Research

What do they want? What do they need? What are/aren’t they

getting from their suppliers now?

What more will they want in the future?

What kind of information don’t I have now?

Where can I get them? If I am going to do primary research,

who will I target? What will I use? If I need secondary research, where

will I go? WWW? Library? Chamber of Commerce? Trade Association?

Discussion with Group-Discussion with Group-Marketing PlanMarketing Plan

Pinpointing the target marketPinpointing the target market Who are they?Who are they? Conducting market researchConducting market research What do they need and want?What do they need and want? Building a competitive edgeBuilding a competitive edge How do I serve them so I can keep them?How do I serve them so I can keep them? Creating the marketing mixCreating the marketing mix What is my product range? How do I attract new What is my product range? How do I attract new

customers? Where do I make my products customers? Where do I make my products accessible?accessible?

ForecastingForecasting What marketing expenses do I plan to budget? What marketing expenses do I plan to budget? What kind of sales will I have?What kind of sales will I have? (3) (3) PricingPricing What pricing techniques are relevant to me? At What pricing techniques are relevant to me? At

what prices shall I sell my products/services? what prices shall I sell my products/services?

Discussion with Group-Operational Plan How will you produce your products and

services? What will be your layout? Where will you be located? How many people will you have? How much inventory will you keep? Who will be your suppliers? What will be your credit policies? How will you manage accounts

receivables/payables?

Week of May 19-23:Week of May 19-23: May 19, Managing Cash FlowMay 19, Managing Cash Flow May 20, Group WorkMay 20, Group Work May 21, Sources of FinancingMay 21, Sources of Financing May 22, Group WorkMay 22, Group Work May 23, E-CommerceMay 23, E-Commerce Week of May 27-30Week of May 27-30 May 27, Group WorkMay 27, Group Work May 28, Global AspectsMay 28, Global Aspects May 29, Group WorkMay 29, Group Work May 30, Building a New Venture TeamMay 30, Building a New Venture Team Week of June 2-6Week of June 2-6 June 2, QuizJune 2, Quiz June 3, Group WorkJune 3, Group Work June 4, ReviewJune 4, Review June 5, Group WorkJune 5, Group Work June 6, FinalsJune 6, Finals June 11 - Group PresentationsJune 11 - Group Presentations (30 mins each) (30 mins each)

AssessmentQuiz 1 (Chapters 1 & 2) 10 pts Quiz 2 (Chapters 5, 6, 7) 10 Business Model (May 19) 10 Feasibility Study (May 27) 10Group Paper (June 11) 10Group Presentation (June 110 10Quiz (Chapters 9, 15 & 16) (June 2)10Final Examination (June 6) 30 100

REMINDER: Business Model (due May 19, 2008):VMGSWOTKSFsCompetitive Profile MatrixStrategy

Feasibility Study (due May 27, 2008): Industry Market Feasibility Analysis Product or Service Feasibility Analysis Financial Feasibility Analysis

Quiz 1 Quiz 2 Business Feasibility Group Model Study Work________________________________________________Andreas x x x x not on

sked Mala x x x xLinda x x x xLucy x x x x _______________________________________________Rachel x x x x on skedAngel x x x xMary x x x x Masa x x x x_______________________________________________Sophia x x x not on

sked Erin x x x xSilas x x xDinh________________________________________________Cody x x x x not on

skedVladimir x x x xBrett x x William x x x x