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SISTER NIVEDITA UNIVERSITY

SYLLABUS

FOR

THREE YEARS B.A. (DEGREE) COURSE

IN

MASS COMMUNICATION & JOURNALISM

UNDER

UGC-CBCS SYSTEM

2019

B.A. Mass communication and Journalism (H) Semester – I

Category Course name Code Credit Teaching Scheme

L T P

CC – 1 Introduction to Mass Communication 123211 4 3 0 2

CC – 2 Basics of Journalism 123212 4 3 0 2

CC – 3 Media in Context 123213 4 3 0 2

DSE – 1 Writing for Mass Media 123214 3 2 0 2

GE – 1 Generic Elective * 4 3 1 0

AECC – 1 Communicative English 121115 2 2 0 0

SEC – 1 Mentored Seminar – I 123311 1 1 0 0

USC – 1 Foreign Language – I (German/ Spanish/ Japanese) 127111/

127112/

127113

2 2 0 0

Total Credit = 24 Teaching Hour = 28

Semester – II

CC – 4 Reporting and editing for Print and Online Journalism 123221 4 3 0 2

CC – 5 Basics of Advertising& PR 123222 4 3 0 2

CC – 6 Media Culture and studies 123123 4 3 1 0

DSE – 2 Photography & Mobile as a tool of Journalism 123224 3 2 0 2


AECC – 2 Environmental Science 115124 2 2 0 0

SEC – 2 Mentored Seminar – II 123321 1 1 0 0

USC – 2 Foreign Language – II (German/ Spanish/ Japanese) 127121/

127122/

127123

2 2 0 0


Semester – III

CC – 7 Introduction to Broadcast Media 123231 6 4 0 4

CC – 8 Basics of Corporate Communication 123232 4 3 0 2

CC – 9 Video Editing 123333 1 0 0 2

CC – 10 Theater Arts 123334 1 0 0 2

CC – 11 Radio production 123235 6 4 0 4

DSE – 3 Film appreciation and Film review 123136 3 2 1 0


SEC – 3 Mentored Seminar – III 123331 1 1 0 0


Semester – IV

CC – 12 Introduction to new media 123141 4 3 1 0

CC – 13 Digital AD & PR Design and Production 123142 4 3 1 0

CC – 14 Media ethics and laws 123143 4 3 1 0

CC – 15 Internship 123342 2 0 0 4

DSE – 4 Documentary Production 123245 3 2 0 2


SEC – 4 Mentored Seminar – IV 123341 1 1 0 0


Semester –V

CC – 16 Development Communication 123151 4 3 1 0

CC – 17 Global Media Scenario 123152 4 3 1 0

DSE – 5 News Production and Management/ Event Management 123253/

123254

3 2 0 2

DSE – 6 Digital Media Marketing and Promotion/ Cinematography 123255/

123256

3 2 0 2


Semester – VI

CC – 18 Advanced New Media 123161 4 3 1 0

CC – 19 Communication Research and Method 123162 4 3 1 0

DSE – 7 Multimedia Studies/ Advertising, PR & Planning/ Media

Entertainment and Fashion Trends – Any Two

123263/

123264/

123265

3 2 0 2

DSE – 8 3 2 0 2

CC – 20 Project Training 123363 12 0 0 24


Credit Distribution

Name of Department: Mass Communication and Journalism

Name of the UG program: B.A. (Hons.)

Duration of program: 6 Semester (3 years)

Head/ In-Charge of the department: Minal Pareek

Semester Credit

CC DSE GE AECC SEC USC Total/ Sem

1st 12 3 4 2 1 2 24

2nd 12 3 4 2 1 2 24

3rd 18 3 4 1 26

4th 14 3 4 1 22

5th 8 6 14

6th 20 6 26

Total Credit / Course 84 24 16 4 4 4

Total Credit 136

CORE COURSES (CC)

Semester I

CC – 1: Introduction to Mass Communication

Pre requisites: Basic Knowledge of 12th grade communicative English. Course Objectives:

1.Understand the role of communication in personal & professional success.

2.Develop awareness of appropriate communication strategies.

3.Prepare and present messages with a specific intent.

4. Analyze a variety of communication acts.

Course Outcomes:

1.Understand the foundational material of communication studies.

2. Become conversant with key terms, models, concepts and a range of theories about communication.

3. Understand the conceptual connections between communication models and theories about communication.

4. Understand the link between major theoretical understandings of communication and the sociocultural setting they have developed in.

Unit 1 Principles of Mass Communication Journalism and Mass Communication - Nature and process of human communication - Nature, scope, process, function and concept of Mass Communication. Intra personal - Inter personal, Group, Public and Mass Communication. Mass Media and Modern society- Mass Media and democracy. Effective Communication. Unit 2 Media system and theory and models Authoritarian - libertarian - Socialistic - Social - responsibility - development - participatory - Play theory, Chomsky’s media theory-agenda setting Mass Media - public opinion and democracy. Media culture and its production. Media organizations - Media content - Media market - Cultural integration and cultural pollution. Models: - Lasswel - Osgood - Dance - Schramm - Gerbner -. Berlo model

Unit 3 Communication system in India First Indian newspaper - Print media in nineteenth century - Indian press and Indian freedom movement ,major English and Indian language newspapers and magazine-Emergency and Indian Print Media- Introduction to online print journalism, recent techniques of online journalism Unit 4 Ownership patterns of Media Industry today, ethical aspects of mass media, freedom of speech and expression right to information ,media and social responsibility , media accountability - Infotainment and ICE. Unit 5 Practical Online newspaper, magazine, printing technique, web journalism Books/References

1. Denis McQuail: McQuail's Communication Theory; 4th, 5th and 6th Edition.

2. Edward S. Herman and Noam Chomsky: Manufacturing Consent; Vintage.

3. Rogers Everett: Communication Technology The News Media in Society, Coller-Macmillan.

4. Tony Harcup: Journalism: Principles and Practice; Sage.

5. Media and Communication-Paddy Scannell - University of Michigan, Sage Publications 6. Communication Theory: Media, Technology and Society, Sage Publications 7. Justice and Journalist, SB Enterprise, Kolkata,2015 8. Media Speaks, Management Matters, Sarup Book Publishers, New Delhi, 2011

CC – 2: Basics of Journalism

Pre requisites: Basic Knowledge of 12th grade communicative English. Course Objective:

1.Gain an overview of news journalism’s public service role in a democratic society

2.Become familiar with fundamental principles of journalism, such as truth-telling, watchdog reporting, accuracy, courage, tolerance, justice, minimizing harm

3.Learn basics of journalism law, history and ethics Course Outcome: Demonstrate critical thinking skills necessary to collect, evaluate, organize and disseminate news

1.Analyze relative newsworthiness of various fact sets, using elements of newsworthiness (proximity,

interest, importance, impact, timeliness)

2.Write a simple news using set of facts

3.Distinguish news from infotainment, public relations, advertising and non-journalistic blogging, as well as

the difference between news and opinion

Unit 1

Understanding News Ingredients of news meaning, definition, nature The news process: from the event to

the reader (how news is carried from event to reader) Hard news vs. Soft news, basic components of a news

story Attribution, embargo, verification, balance and fairness, brevity, dateline, credit line, byline.

Unit 2

Tabloid press Language of news- Robert Gunning: Principles of clear writing, Rudolf Flesch formula- skills to

write news

Unit 3

Understanding the structure and construction of news Organizing a news story, 5W‘s and 1H, Inverted

pyramid Criteria for news worthiness, principles of news selection, importance of research in news, sources

of news, use of internet

Unit 4

Different mediums-a comparison Language and principles of writing: Basic differences between the print,

electronic and online journalism Citizen journalism

Unit 5

Role of Media in a Democracy Responsibility to Society press and Democracy Contemporary debates and

issues relating to media Ethics in journalism, debates discussion and practical writing /Viva

Books/References

1. Bruce D. Itule and Douglas A. Anderson. News writing and reporting for today’s

media; McGraw Hill Publication, 2000. –

2. M.L. Stein, Susan Paterno& R. Christopher Burnett. News writer’s Handbook: An

Introduction to Journalism; Blackwell Publishing,2006.

3. George Rodmann. Mass Media in a Changing World; Mcgraw Hill Publication,2007.

4. Carole Flemming and Emma Hemmingway. An Introduction to Journalism; Vistaar Publications,2006.

Richard Keeble. The Newspaper’s Handbook; Routledge Publication,2006.

5. JohnHohenberg: Professional Journalists; Thomson Learning.

6. M.V. Kamath: Professional Journalism; Vikas Publishing, New Delhi.

CC – 3: Media in Context (Media, Society, Culture, & Economy)

Pre requisites: Basic Knowledge of 12th grade communicative English. Course Objectives: 1.To evaluate films, photos and design projects and theories related to critical visual studies through a combination of written and online texts. 2.To properly evaluate the quality of the information and its sources. 3.Critically investigate and respond to the work of other media artists, filmmakers and theorists as well as the work of their peers during critique sessions

Course outcomes: 1.Will develop interdisciplinary relationships between media arts and other fields of research. 2.Understanding of relevant journals, festivals, firms, etc. for later distribution or field contribution. 3. Will be aware of major theories influencing the photography, graphic design, film, video and new media field. Unit 1- News Values, Relevance of these reports to India and the world community or why they are considered to be important, Basics of News, objectivity (bias) and subjectivity, News Sources, Credibility, yellow journalism, paid news Unit 2 News analysis and Current Affairs Analyzing daily Current News, Comparing News treatment in various newspapers and news channels, Classroom debates and group discussions on Newspaper/TV/Radio, Media Bodies –Press Commissions, PCI, BRAI, BCCC, NBA, Editor’s Guild, ABC, Government News, Thumbnail sketches of chief personalities figuring in current news reports Monitoring Cells, etc. Unit 3 State and Politics Basic understanding of the Indian political system, Political problems and issues facing India – corruption, criminalization, bad conduct of members during legislative sessions, political extremism like Maoism and Naxalism, Lok Sabha and Rajya Sabha- election of members, powers, legislative functions and differences State legislative assemblies and legislative councils, Main features of Constitution, secularism, socialist, democratic, republican, preamble, directive principles, fundamental rights, citizenship, Judicial Activism and Role of Judiciary in Media exposure Unit 4 Economy Economic organizations and institutions like World Bank; The European Union and its expansion; The Asian Development Bank; World Economic Forum, United Nations and its various bodies, Profile of the Indian economy and comparison with few other top economies of the world, Guest lectures on current and topical issues by leading practicing journalists, International Groupings- Like G8, Non Aligned movement, Commonwealth, National organizations- Central Bureau of Investigation (CBI), Election Commission (EC), Central Vigilance Commission (CVC), National Human Rights Commission (NHRC) , CAG. Books/References

1. The Internet Galaxy, Castells, M. Oxford University Press.

2. Mass Communication: Principles and Concepts Hasan, Seema, CBS Publisher, 2010.

3. Mass Communication in India, Third Edition, Mumbai, Kumar J. Keval, Jaico publication

4. Political Parties and Party Systems, Mehra Ajay and D.D. Khanna, 2003 Sage India

Semester II

CC – 4: Reporting and editing for Print and Online Journalism Pre requisites: Basic Knowledge of 12th grade communicative English.

Course Objective:

1.Identify what is newsworthy from set of facts and organize a news story from those facts

2.To Recognize basic news leads: direct and indirect, as well as active voice vs. passive voice

3. Employ basic news-gathering techniques of questioning, interviewing, observation

Course Outcome:

1.Tell a story in descending order of importance of facts, understanding inverted pyramid's place historically

in journalism and understanding that the practice of establishing what facts are most important enables

journalists to venture into multiple story forms

2.Use more advanced math skills (see the chart of math skills to be included)

3.Write clear, concise sentence structure and flow; demonstrate mastery of particular grammar skills (see

chart for grammar/all classes)

Unit 1

Covering news

Reporter- role, functions and qualities

General assignment reporting/ working on a beat, news agency reporting.

Covering Speeches, Meetings and Press Conferences

Covering of beats- crime, courts, city reporting, local reporting, MCD, hospitals, health, education, sports,

page 3, entertainment

Unit 2

Interviewing/Types of news leads

Interviewing: doing the research, setting up the interview, conducting the interview

News Leads/intros, Structure of the News Story–Inverted Pyramid style; Lead: importance,

Types of lead; body of the story; attribution, verification

Articles, features, types of features and human interest stories, leads for features

Unit 3

Trends in sectional news, Week-end pullouts, Supplements, Backgrounders, columns/columnists, newsletter,

magazines, online journalism

Unit 4

Understanding media and news; Sociology of news: factors affecting news treatment, paid news, agenda

setting, pressures in the newsroom, trial by media, gatekeepers. Objectivity and politics of news Neutrality

and bias in news,

Unit 5

Experiencing media

Blogs, theatre Arts, print documentaries, culture, music, TV programmes

Books/References

1. M.K. Joseph: Outline of Reporting;

2. K.M. Srivastava News Reporting and Editing;

3. News Reporting & Editing M. V. CharnleyHolt, Rinehart & Winston of Canada Ltd Lynette

4. Dan Laughey: Key Themes in Media Theory; RawatPublicat) John Fiske: Introduction to CMark

5. W. Hall: Broadcast Journalism: An Introduction to News Writing;

6. Modern newspaper practice: A primer on the press, F.W. Hodgson,

7. Focal Press Reporting for the Media, Fred Fedler and John R. Bender, Oxford University Press

CC – 5: Basics of Advertising and PR


1.Identify and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.

2.Perform a market segmentation analysis, identify the organization's target market/audience and define the consumer behavior of each segment.

3.Develop an advertising plan and present and defend it persuasively.

Course Outcome:

1.Implement the strategies, tactics, and techniques of public relations programs 2. Develop an understanding of the various writing tasks for specific audiences and purposes 3.Develop a basic communications plan

Unit 1

Concept of advertising: Definitions and Meaning Evolution and development of advertising, Advertising

process and its participants- AIDA model, scope of advertising industry in India AD Terminology

Unit 2

Advertising as a component of marketing

Concept of Integrated Marketing Communication (IMC) Marketing Plan Advertising and its relationship with

other tools of marketing Introduction to STP

Unit 3

Classification of advertising- Classification on the basis of: Audience, Media, Advertiser and Area Special

purpose advertising: Green advertising, Advocacy advertising, Comparative advertising, Generic advertising,

Public Service advertising, Corporate Image Advertising, Covert Advertising, Surrogate Advertising

Unit 4

Social, Legal and ethical aspects of Advertising

Advertising and Social Responsibility Self-Regulatory system for control on advertising in India (ASCI), ASCI

Code Laws that affect advertising Cable Television Network Act Patents Act, 1970 Trademarks Act, 1999

Copyright Act, 1957

Unit 5

PR concepts and role (Definitions and concepts, Role and Objectives of PR) Internal & External PR

PR & Media Affairs Planning -P.R campaigns, PR Tools ,Lobbying, Media relations (Media list, Relationship

building meetings, Media planning, Media tours and visits),Role of Press kit, press conference ,Measurement

of PR (Pre, during and post),Changing trends in PR

Unit 6:

Techniques of Public Relations

Writing for press (Pitch notes, placed articles, Media briefing documents)

Press release

Press Interviews Contents for the newsletter

Books/references-

Balan, K.R.; Applied Public Relations and Communications; 2000 Sultan Chand & Sons New Delhi Seitel, Fraser P ; The Practice of Public Relations; 2006 by Prentice Hall Cottle, Simon ; News, Public Relations and power; Sage Publications Ltd (April 18, 2003) Kruti Shah and Alan D’Souza, ‘Advertising & promotions an IMC perspective’ Tata Mc Graw Hill, New Delhi,

2012 Kenneth Clow. Donald Baack, “Integrated Advertisements, Promotion and Marketing communication”,

Prentice Hall of India, New Delhi, 2003.

CC – 6: Media and Cultural Studies

Pre requisites: Basic Knowledge of 12th grade communicative English. Course Objective: 1.Develop understanding into more concepts around media and cultural studies 2. Train students to apply these theories into current Hong Kong and international situation 3. Drill students with the necessary research methodologies in media and cultural studies 4. train students’ ability of critical reflection and formulation of opinions on media issues Course Outcome: 1. Students identify and develop understanding of the basic concepts, from semiotics, Marxist media theories, representation, institutions, to audience theories 2. demonstrate the ability to apply these concepts to the analysis of case studies and the ability of applying them to the research of current media and cultural phenomena 4. Formulate well informed opinion and critical awareness of current news and media practices Unit 1 (6 lectures) Understanding Culture Mass Culture, Popular Culture, Folk Culture Media and Culture Unit 2- (8 lectures) Critical Theories Frankfurt School, Media as Cultural Industries Political Economy, Ideology and Hegemony Unit 3 (8 lectures) Representation Media as Texts Signs and Codes in Media Discourse Analysis Genres Representation of nation, class, caste and gender issues in Media Unit 4 (7 lectures) Audiences Uses and Gratification Approach Reception Studies Active Audiences Women as Audiences Sub Cultures; Music and the popular, Fandom Unit 5 (8 lectures) Media and Technologies Folk Media as a form of Mass Culture, live performance; Audience in live Performance Media technologies; Medium is the Message; Technological Determinism; New Media and Cultural forms Books/References

1. Arvind Singhal: India's Communication Revolution, Sage.

2. Vanita Kohli: The Indian Media Business, Response Books.

3. Vincent Miller. Understanding digital culture. Sage Publications, 2011.

4. AS Media studies: An essential introduction edited by Philip Raynar, Peter wall and Stephen Kruger,

Routledge

5. Denis McQuail 2000 4th edition, Mass communication theory, London Sage

6. John storey, Cultural theory and popular culture: An Introduction .London :Pearson longman 2009

7. Media Culture by Nick Stevenson 2002, 2nd edition, Sage

8. James Stafford, Tony Brennet, Raymond William , Stuart hall, john storey-short extracts from writings

9. Parmer S, traditional folk media, 1975, New Delhi, Geeta Bose

Semester III

CC – 7: Introduction to Broadcast Media

Course contents:

Unit 1 - Basics of Sound Concepts of sound-scape, sound culture Types of Sound-Sync, Non-Sync, Natural

sound, Ambience Sound Sound Design-Its Meaning with examples from different forms Sound recording

techniques Introduction to microphones Characteristics of Radio as a medium

Unit 2 - Basics of Visual: What is an image, electronic image, television image Digital image, Edited Image

(politics of an image) What is a visual? (still to moving) Visual Culture Changing ecology of images today

Characteristics of Television as a medium

Unit 3 - Writing and Editing Radio News Elements of a Radio News Story: Gathering, Writing/Reporting.

Elements of a Radio News Bulletins; Working in a Radio News Room; Introduction to Recording and Editing

sound. (Editing news based capsule only).

Unit 4 - Writing and Editing Television News Basics of a Camera- (Lens & accessories) Electronic News

Gathering (ENG) & Electronic field Production (EFP) (Concept) Visual Grammar – Camera Movement, Types of

Shots, Focusing, Visual Perspective. Elements of a Television News Story: Gathering, Writing/Reporting.

Elements of a Television News Bulletins Basics of Editing for TV- Basic Soft-wares and Techniques (for editing

a news capsule).

Unit 5- Broadcast News: Critical Issues and Debates Public Service Broadcasters - AIR and DD News - Voice of

India? (Analysis of News on National Broadcasters) Changing Character of Television News (24 -hrs. news

format, News Production cycle, News 'Lingo', News 'Formulae', News as Event, Performance and

Construction.

Readings:

Zettl Herbert, Television Production Handbook. (Pgenos: 20-80, 85-135) Robert c Allen and Annette Hill (Ed-

2004), The Television Reader, Routledge (Pgenos: 10- 40) P.C Chatterjee, Broadcasting in India, New Delhi,

Sage 1987(Page nos- 25- 78) The Radio Handbook, by Carrol Fleming, Rout ledge (London & New York 2002)

(Pgenos: 47- 105) . Suggested Resources &Documentaries-

-News Bulletins in English and Hindi on National and Private channels (as teaching material) -Documentary-

‗The future of Television News. ‘

CC – 8: Basics of Corporate Communication

Course Objectives:

• To introduce basic concepts of corporate communication

• To establish relationship challenges between organization and their publics

• To develop an understanding of how a corporate organization functions and how it uses its elements

to create, develop and sustain its image.

Pre-requisites: Nil

Student Learning Outcomes:

• Students will understand the way a corporate organization functions

• Students will develop an analytical view on the different concepts that are followed by an

organization to fulfill a set of objectives/goals

• The course will provide an insight into the global aspects of crisis/risk management faced by

organizations and how successfully/unsuccessfully they have been dealt with.

• As the students are required to do mandatory internships at the end of their first year, it will help

them understand the functioning and requirements of an events organization.

• This course will equip the students with the necessary understanding of how important internal

communication tools are.

• The course will help students understand different aspects of their future profession.

Unit I: Introduction to Corporate Communication

History, Definition, Concept & need, Importance and functions of corporate communication, Elements of

Corporate Communication- corporate image and identity, corporate culture, Corporate philosophy,

Corporate philanthropy, Corporate Social Responsibility, Corporate Citizenship., PR vs Corporate

Communication,7C’s of Corporate Communication

Module II: Corporate Planning and Strategy

Structure of a Corporate Communication Department, Qualities, Roles & Responsibilities of a Corporate

Communicator, Presentations: – skills required for corporate advocacy and sales pitch, Corporate

Communication plan and process: --

Using networking components for implementation of corporate branding & promotions, corporate events,

seminars and promotional Campaigns (celebrity shows), budgeting.

Module III - Managing publics

Techniques of managing Corporate Publics:-

Employee Relations, communicating policies and practices to employees, Importance of induction process,

Importance and effects of Developing Employees (training & development for employees, relationship

management, employee retention)

Corporate Governance

Impact of “Transparency” on corporate communications practice

Module IV – Tools of Corporate Communication

Importance & Role of Corporate Communication tools, Company Profile in an organization – writing company

profile, Brochures, Newsletter (types & contents),Memos, Notices, House Journal, Annual Reports – contents,

Internet – E- Newsletters, Memos, Notices

Direct marketing, network marketing, Liasioning and its importance, Corporate Communication through

websites

Module V–Essentials of Corporate Communication

Image Management

Crisis Management – Planning for potential crisis

Disaster Management, Risk Management

Role of media in Corporate Communication – Media Relations

Corporate communication and its impact on Global society

Text & References:

• Argenti, Paul, A & Forman, Janis The power of Corporate Communication:

• Lynn Van Der Wagem, : Joseph Fernandez, Event Management : Corporate Communication

• Paul A. Argenti , Corporate Communication

• Nagendra V Chowdhary , Corporate Communication Concepts and Cases

• Kogan Page. 1997Corporate Communication: Principle, Techniques and Strategies

CC – 9: Video Editing Course Objective

Also this course help students to create video content using non-linear video techniques for broadcast.

The unit will familiarize the students on role of editing in creating illusion and altering reality.

The concepts of film time versus real time will be discussed.

A special section of After effects has been included to enable the students to be more competent in editing of their products in is the digital age.

Student Learning Outcomes:

Ability to use professional editing systems and production of high quality video projects.

Awareness of audio and video editing concepts. Unit I – Digital and Analogue Video Analogue and Digital Video, Digital Intermediate Technology – Film to Computer—Digitization-Back to Film, Telecine Technique, Motion Film Digitization. Different Video formats and sizes, Various editing software and their usage, Difference between Analog and Digital editing systems. Unit II –Final Cut Studio Final Cut Pro - Principles and Elements of Video Editing - Working with the interface, Marking and Editing, Drag-and-drop Editing, 3 Point Editing, marking in the Timeline, Trimming Edit Points, Adjusting Edit Points, Capturing Footage, Applying Transitions and Filters, Mixing Audio Tracks, Motion Tab setting, Multi-cam Editing, Adding Titles and Graphics, Finishing and Outputting, Different Concept of Video Editing, Match Cut – Rough Cut – Cut Away techniques. Sound Track Pro - Introduction of Sound Track Pro, Focus on concepts and processes of audio editing, Sound Effects, Single Track and Multi-Track audio, Sound Track Pro Gallery. Motion – Introduction of Apple-Motion, Motion Templates, Key Frames, Animation Recording and Auto Animation, Inspector Elements, Settings, Graphic and Text Animation.

Unit III – Visual Effects History of Visual effects, Introduction to Compositing, Introduction to Visual Effects, Introduction to Compositing. Basics of Adobe Flash, Key frames, Graphic and Text Animation in Flash, Tools and Settings. Unit IV – Basic Aesthetic Principles for editing Principles of editing; Rhythm & Pace; Basic Transitions and their purpose; Construction of scene and sequences; Experimentation in Editing

Lab /Practical Assignments

Creation of sequences without sound

Creation of sequences with sound

Creation of montage

Creation of Continuity

Assembling shots with different transitions

CC – 10: Theatre Arts

Student Learning Outcomes

1. To articulate how theatre embodies culture and it's values. 2. To develop critical thinking skills by effectively evaluating theatre productions. 3. To effectively analyze structure, plot, characterization and design of theatre productions. 4. To identify and describe major theatre genres from different historical periods

Each student will attend five plays during the semester Class Theatre Visit There will be one mandatory theatre visit. Students will need to purchase their tickets and for the class trip at student or group rates. Readings are set on the day they appear in the schedule and must be completed by the following class period for discussion. Additional readings may be assigned in class as well as those that appear on the syllabus. It is imperative that students keep up with the readings and are prepared to discuss them in class and precept groups.

CC – 11: Radio Production

Course content:

Unit 1 - Broadcast Formats

Public service advertisements*

Jingles*

Radio magazine*

Interview

Talk Show

Discussion

Feature

Documentary

Unit 2: Broadcast Production Techniques, Working of a Production Control Room & Studio:

Types and functions, acoustics, input and output chain, studio console: recording and mixing.

Personnel in Production process – Role and Responsibilities

Unit 3- Stages of Radio Production

Pre-Production – (Idea, research, RADIO script)

Production–Creative use of Sound; Listening, Recording, using archived sounds, (execution, requisite,

challenges)

Editing, Creative use of Sound Editing.

Suggested Exercise- Producing any Radio format mentioned in the Unit 1. (Duration-5 minutes). *Only

introductory in nature. These formats will be dealt with in detail in Advanced Broadcast paper.

Suggested reading list-

1. Aspinall, R. (1971)Radio Production, Paris: UNESCO.

2. Flemming, C. (2002) The Radio Handbook, London: Routledge.

3. Keith, M. (1990) Radio Production, Art & Science, London: Focal Press.

4. McLeish, R. (1988) Techniques of Radio Production, London: Focal Press.

5. Nisbett, A. (1994)Using Microphones, London: Focal Press.

6. Reese, D.E. & Gross, L.S. (1977) Radio Production Work, London: Focal Press.

7. Siegel, E.H. (1992) Creative Radio Production, London: Focal Press

Any other Study Material: Case studies

Semester - IV

CC – 12: Introduction to new media Unit 1 Key Concepts and Theory Defining new media, terminologies and their meanings – Digital media, new media, online media et al.; Information society and new media, Technological Determinism, Computer Mediated-Communication (CMC), Networked Society. Unit 2 Understanding Virtual Cultures and Digital Journalism Internet and its Beginnings, Remediation and New Media technologies, Online Communities, User Generated Content and Web 2.0, Networked Journalism, Alternative Journalism; Social Media in Context, Activism and New Media Unit 3 Digitization of Journalism Authorship and what it means in a digital age, Piracy, Copyright, Copyleft and Open Source, Digital archives, New Media and Ethics Unit 4 Overview of Web Writing Linear and Non-linear writing, Contextualized Journalism, Writing Techniques, Linking, Multimedia, Storytelling structures Unit 5 Visual and Content Design Website planning and visual design, Content strategy and Audience Analysis, Brief history of Blogging, Creating and Promoting a Blog. Suggested Readings: Vincent Miller. Understanding digital culture. Sage Publications, 2011. Lev Manovich. 2001. ―What is New Media?‖ In The Language of New Media. Cambridge: MIT Press. pp. 19-48. Siapera, Eugenia. Understanding new media. Sage, 2011. Introduction. Baym, Nancy K. Personal Connections in the Digital Age. Polity, 2010. Chapter 3. Goldsmith, Jack, and Tim Wu. 2006. Who Controls the Internet? Illusions of Borderless World. Oxford University Press US. O‘Reilly, Tim. (2005). What is web 2.0: Design patterns and business models for the next generations software. Oreilly.com, retrieved from http://oreilly.com/web2/archive/whatis web-20.html Grossman, ―Iran Protests: Twitter, the Medium of the Movement‖ Lemann, Nicholas. 2006. Amateur Hour: Journalism without Journalists. The New Yorker, August 7. Available at http://www.newyorker.com/archive/2006/08/07/060807fa_fact1 Xiang, Biao. 2005. Gender, Dowry and the Migration System of Indian Information Technology Professionals. Indian Journal of Gender Studies 12: 357-380.

CC – 13: Digital AD&PR Production and Design Course Objectives

• To study the growth, impact and implications of the New Media Revolution in the context of the Public Relations/Corporate Communication.

• To give hands-on-training to students in the application of digital formats. Unit I

New Media — Introduction " New Media- Definitions, Concept and Scope " The Characteristics of New Media and Significance " A Brief History—How Communication has been forever changed with the coming of Digital Media " Key Milestones " Overview: Digital Literacy Unit II New Media and the Emerging Trends " The Evolution of Media " Old Media vs. New Media " The New Media Landscape " The Changing Mass Media Audience and the Emergence of Social Media (Blogs, Facebook, Twitter, You Tube etc) and its Impact on Society. " Interactivity and Active Audiences " Digitalization and Convergence " The Power of New Media " Hands on skills – Various Modes and Usages of Social Media. Unit III Digital PR " PR in the age of New Media: Scope, Challenges and Opportunities " Changing Trends and Leveraging the Potential of New Media " PR Tools of the Internet – Uses and their Online Application (Online Media Relations, Online Media Releases) " Social Media –Platforms, Analytics and Campaigns " Online PR Strategies " Relationship Building in an Internet age - How organizations use websites, social networking sites and other digital platforms to communicate with their Stakeholders and Media " Building Relationship through Interactivity Unit IV – Digital PR in Marketing and Brand Promotions " Use of Digital Media in the overall Marketing Mix " Use of Digital Media in Brand Building " The need for synergy between Digital Marketing and PR to achieve marketing goals " Online Sponsorships and Brand Promotions " Case Studies of Brands that have used Digital Media to be successful Unit V – Employee Communication in Digital Age " Introduction and Genesis " Various New Media for Internal Communication (SNS, Intranet, Blogosphere, Portals, YouTube, Google Hangouts, Skype and Webcasts, Organization’s Intranet etc) Unit VI – Corporate Reputation Management " Introduction " Reputation in the Net age " Corporate Reputation Management Imperatives " Building Corporate Identity " Corporate Advertising Financial Communication in the Digital Age " Investor Relations-Online " Case Studies corporate Communication Channels " Corporate Website " Facebook, Twitter, LinkedIn, You Tube Accounts " Corporate Blog " Building Online Corporate Community Compulsory SUGGESTED READINGS BROWN ROB: Public Relations & the Social Web, (Kogan Page, 2009) CARPENTER PHIL: eBrands (Harvard Business School Press, US, (2000) CARROLL CRAIG E: Corproate Reputation and the New Media (US: Taylor and Francis, 2011) DOORLEY JOHN & GARCIA MELIO FRED: Reputation Management, the Key to successful Public Relations and Corporate Communication (Routledge Taylor & francis Group, New York, London 2007) FLEW TERRY: New Media an Introduction (Oxford University Press, 2002) HINTON SAM & HJORTH LARISSA: Understanding Social Media (Sage Publications India, 2013) HOLTZ SHEL: Public Relations on the Net, Winning Strategies to inform & influence the Media, the Investment Community, the Government, the Public, & More! (Amacon, USA, 1999) LISTER MARTIN, DOVEY JON, GIDDINGS SETH et. al. : New Media: A Critical Introduction (Routledge Taylor & Francis Group, London & New York, 2003 ed.) MARSHALL DAVID P: New Media Cultures (Arnold, Hodder Headline Group, London, 2004) SANDRA C DUHE: New Media and Public relations (Peter Lang, 2007) SRIVASTAVA KM: Public Relations in the Digital Era (Pilgrims Publishing, Varanasi, 2007) TIM JORDAN: Hacking: Digital Media and society series (UK Polity Press 2008) VINCE JOHN AND EARNSHAW RAE (Eds): Digital Convergence: The Information Revolution (Springer –Verlag London Limited 1999) YOUNG ANTONY: Brand Media Strategy ( Palgrave macmillan, US, 2010)

CC – 14: Media Laws and Ethics Course Objectives:

To introduce students to concept of ethics and ethical issues faced by the media

To discuss various media laws with the help of case studies

To understand the context and framework of print and broadcast media regulation in India

To dissect the concerns arising from regulation of the media Pre-requisites: Nil Student Learning Outcomes:

Students will be able to identify ethical issues faced by the media

Students will be able to discuss trends in commercialization of news

Students will be able to discuss the various media laws and their implications on conduct of media

Students will be able to analyse the issue of media regulation in India Unit I: Media Ethics Ethics: Definition and Context Ethics in Journalism Code of conduct for Journalists Press Council and its Role Editorial content & integrity Trends in commercialization: paid news, advertorials, private treaties Guest lectures on ethical issues in media by Industry experts. Unit II: Media Laws Freedom of Speech and Expression Defamation Contempt of court Right to Privacy Copyright Right to Information Cinematograph Act Law on cyber security (IT Act, 2000) Module III: Media Regulation Regulation: Meaning & Context Why regulate the media? Regulatory bodies for print, broadcast, Films Print media regulation Broadcast Regulation Cable Television Regulation Act, 1995 Self-Regulation

Text & References:

• Divan, M.G. (2013). Facets of Media Law A mini encyclopaedia covering multiple dimensions of media law. New Delhi: Eastern Book Company.

• Christians, G.C. et al.(2011). Media Ethics. • Thakurta, PG, Truth Fairness and Objectivity, Oxford University Press

Any other Study Material:

• http://thehoot.org/web/home/section.php?sectionId=7&sectionLevel=1&sectionname=Media%20Law%20and%20Policy&mod=1&page=1&valid=true

• http://indiatogether.org/c/media • http://www.poynter.org/ • http://meejalaw.com/ • https://indialawyers.wordpress.com/category/media-ethics/ • https://ethics.journalism.wisc.edu/2013/03/19/covering-rape-the-changing-nature-of-society-

and-indian-journalism/

CC- 15: Internship

Semester – V

CC – 16: Development Communication Unit I Development: Concept, concerns, paradigms Concept of development Measurement of development Development versus growth Human development Development as freedom Models of development Basic needs model Nehruvian model Gandhian model Panchayati raj Developing countries versus developed countries UN millennium dev goals Unit II Development communication: Concept and approaches Paradigms of development: Dominant paradigm, dependency, alternative paradigm Dev comm. approaches – diffusion of innovation, empathy, magic multiplier Alternative Dev comm. approaches: Sustainable Development Participatory Development Inclusive Development Gender and development Development support comm. – definition, genesis, area woods triangle Unit III Role of media in development Mass Media as a tool for development Creativity, role and performance of each media-comparative study of pre and post liberalization eras Role, performance record of each medium- print, radio, tv, video, traditional media Role of development agencies and NGOs in development communication Critical appraisal of dev comm. programmes and govt. schemes: SITE, KrishiDarshan, Kheda, Jhabua, MNREGA; Cyber media and dev – e-governance, e chaupal, national knowledge network, ICT for dev narrow castingDevelopment support communication in India in the areas of: agriculture, health & family welfare, population, women empowerment, poverty, unemployment, energy and environment, literacy, consumer awareness, Right to Information (RTI). Unit IV Practicing development communication Strategies for designing messages for print Community radio and dev Television programmes for rural india (KrishiDarshan) Using new media technologies for development. Development Journalism and rural reporting in India Unit V Rural Journalism Information needs in rural areas; Use of traditional media for development in rural areas; Rural newspapers; Critical appraisal of mainstream media‘s reportage on rural problems and issues; Specific features of tribal society; Information needs in tribal setting; Critical appraisal of mainstream media‘s reportage on tribal problems and issues; Suggested Readings: Rogers Everett M : Communication and Development- Critical Perspective, Sage, New Delhi, 2000 SrinivasR.Melkote& H. Leslie Steeves: Communication For Development In The Third World, Sage Publications. UNDP : Human Development Report (published every year), Oxford University Press, New Delhi. World Bank : World Development Report (published every year) Oxford University Press, New Delhi. Wilbur Schramm : Mass Media and National Development- the role of information in developing countries, UNESCO/ Stanford University Press, 1964. AmartyaSen : Development as freedom, Alfred A Knopf, New York, 1999. DayaThussu : Media on the move: Global flow and contra flow: Routledge, London, 2006.

CC – 17: Global Media Scenario Course contents: Unit I: Media and international communication: The advent of popular media- a brief overview Propaganda in the inter-war years: Nazi Propaganda, Radio and international communication Unit II: Media and super power rivalry: Media during the Cold War, Vietnam War, Disintegration of USSR; Radio free Europe, Radio Liberty, Voice of America Communication debates: NWICO, McBride Commission and UNESCO Unequal development and Third World concerns: North-South, Rich – Poor Unit III: Global Conflict and Global Media World Wars and Media Coverage post 1990: Rise of Al Jazeera The Gulf Wars: CNN‘s satellite transmission, embedded Journalism 9/11 and implications for the media Unit IV: Media and Cultural Globalization Cultural Imperialism, Cultural politics: media hegemony and Global cultures, homogenization, the English language Local/Global, Local/Hybrid Unit V: Media and the Global market Discourses of Globalization: barrier–free economy, multinationals, technological developments, digital divide Media conglomerates and monopolies: Ted Turner/Rupert Murdoch Global and regional integrations: Zee TV as a Pan-Indian Channel; Bollywood Entertainment: Local adaptations of global programmes KBC/Big Boss/Others. Internal assessment Internal assessment may be based on covering the beats and writing reports/ interviewing personalities, celebrities etc. Exercises on editing copies, writing headlines, writing features, structuring a dummy editorial page, writing editorials etc. Discussion on current affairs, tests, debates and tests may be held regularly.

Semester VI

CC – 18: Advanced New Media Course contents: Unit I Basics of New Media Frameworks – Genres and Environments Understanding New Media Ecologies, Trans-medial Storytelling, Genres – Digital art, Digital Cinema – New Media Fiction and Documentary, Gaming and Player Culture, Virality and Memes, et al.; guerrilla media; curating media, festival, media spaces Unit II Sociology of the Internet and New Media Social Construction of Technology, Utopian-Dystopian Interface, Digital inequalities – Digital Divide and Access, Economy of New Media - Intellectual value; digital media ethics, new media and popular culture. Unit III Critical New Media Who controls New Media, Questions surrounding net neutrality and related issues, Surveillance and the state, Cybersecurity and issues of privacy, the Internet and public sphere - politics and public sphere in the digital age. Unit IV Participatory culture Convergence Culture - social media and participatory media culture, digital fandom and online communities, Identity, Gender and new media- digital media and identities, new media campaigns. Unit V Project and Production Digital production in the form of shorts, video, podcast, video blog, photo blog, blogs and microblogs etc. related to one of the above three units or all, research and developmental techniques, ideas for final project, scripting/production, social media marketing and publicity, exhibition/screening Things to Do: 1. Working in groups of two/three the students will be required to undertake the production. The genre can be decided by the faculty in charge. 2. They must also undertake a web based art project or installation where they will experiment with cross platform storytelling techniques leading to a development & understanding of new strategies of exhibition and distribution. 3. An observational field project on use of new media in Panchayats/rural areas like the Bharat Broadband Project leading to a monograph/short is also recommended. 4. They should also attempt creating a mobile capsule for social activism and marketing it through social networks & actively participate in a Cyber Media campaign. Reference/Readings: ―New Media and New Technologies‖ by Lister Dovey, Giddings, Grant & Kelly. (2003). Rosen, J. ―The People Formerly Known as the Audience‖ What video games have to teach us about language and literacy. New York, NY: Palgrave Macmillan. Bogost, Ian. Persuasive games: The expressive power of videogames. MIT Press, 2007. Bosker, ―Randi Zuckerberg: Anonymity online has to go away‖ Negroponte, N. (1996). Being Digital, Part 3 [pp. 163-233] Jenkins, Henry. (2006). Convergence Culture: Where Old and New Media Collide. New York, NY: NYU Press.

CC – 19: Communication Research and Methods

Course contents: Unit I – Introduction to Research Definition, Role, Function, Basic and Applied Research, Scientific Approach, Role of theory in research, Steps of Research (Research question, Hypothesis, Review of Literature….) Unit II – Methods of Media Research Qualitative- Quantitative Technique, Content Analysis, Survey Method, Observation Methods, Experimental Studies, Case Studies, Narrative Analysis, Historical research. Unit III – Sampling Need for Sampling, Sampling Methods, Representativeness of the Samples, Sampling Error, Tools of data collection: Primary and Secondary Data-Questionnaire, Focus Groups, Telephone, Surveys, Online Polls, Published work. Unit IV- Methods of analysis and report writing Data Analysis Techniques; Coding and Tabulation, Non-Statistical Methods (Descriptive and Historical) Working with Archives; Library Research; Working with Internet as a source; Writing Citations, Bibliography Writing the research report Unit V – Ethnographies and other Methods Readership and Audience Surveys Ethnographies, textual analysis, discourse analysis Ethical perspectives of mass media research Reference/Readings: - Wimmer, Roger, D and Dominick, Joseph,R. Mass Media Research, Thomson Wadsworth, 2006, pgs1-60; 65-81;83-98. - Arthur Asa Berger. Media Research Techniques, Sage Publications, 1998. - John Fiske. Introduction to Communication Studies, Routledge Publications,1982. - David Croteau and William Hoynes. Media/Society: Industries, Images and Audiences, Forge Press (For Case Studies) Amazon,2002. - Kothari, C.R. Research Methodology: Methods and Techniques, New Age International Ltd. Publishers, 2004, pgs1-55; pgs95-120. - Bertrand, Ina and Hughes, Peter. 2005. Media Research Methods; Audiences, institutions, Texts. New York; Palgrave

CC – 20: Project Training

DISCIPLINE SPECIFIC

ELECTIVES (DSE)

Semester - I

DSE – 1: Writing for Mass Media

Pre requisites: Basic Knowledge of 12th grade communicative English. Course Objective: 1.Learn established professional and school standards related to news-gathering, reporting, writing and

publishing work

2.Build critical thinking skills necessary to collect, evaluate, organize, and disseminate news

3.Build reporting and writing skills necessary in online, print or broadcast journalism

Course Outcome 1. Students will understand mass media as a system of interrelated forces, including historical foundations, technological advances, economic dynamics, regulatory constraints, and ethical concerns. 2. Students will be able to grasp the complex relationship between communication/media theories and a diverse set of individual, social, and professional practices. 3. Students will understand the underlying philosophical assumptions of, and be able to apply, one or more communication research methods to address a range of media texts and audiences, production and technological practices, and relevant social issues. Unit 1

Historical background of writing- elements of language-writing as coding of content-language for mediated

communication.

Unit 2

Principles and methods of effective writing-rules of grammar-sentence construction-paragraphing-narration-

adjectives and adverbs, tense, sequence, logic

Unit 3

Creativity in writing-features-articles-profiles-interview stories-business writing-technical writing-letter

Unit 4

Writing for target groups-special interest audiences-

Unit 5

Translation techniques-media reviews of arts, performing arts and cinema-practical exercises applicable to all

units

Books/references-

Garcia, Mario R( 1981). Contemporary Newspaper Design. Prentice-Hall, New Jersey, USA.

Goldstein, Norm (Ed) (2001). AP Stylebook and Libel Manual. Associate Press, USA.

George, T J S (1981). Editing- Principles and Practices. Indian Institute of Mass Communication, New

Delhi William Crawley & David Page (Eds.), Satellites over South Asia, Sage, India, 200

Geeta Sen, Image and imagination, Mopin Publishing

Gopal Sexena,Television in India, Vikas Publishing House

Semester - II

DSE – 2: Photography & Mobile as a tool of Journalism


1.Demonstrate excellence in image-making techniques across analog, digital, still and motion media platforms 2.Able to utilize a variety of technology to achieve specific outcomes within their image-making 3.Able to problem solve in a wide variety of situations - to think on their feet 4.Awareness of the context of their images Course Outcome:

1.Will have broad insight into the photography and image-making industry 2.Understand visual strategy and the variety of venues that use photographic images 3.Problem solving within budgets, on time, professionally. Unit 1

History of still and video AND DIGITAL photography and its use of A/V photography in Mass Media.

Unit 2: Lighting, the different types of Lighting-Natural lighting–and Artificial Lighting The reflection of light recommended equipment for outdoor lighting Introduction to indoor lighting and Photographing Unit 3: Types of Photography and Photojournalism, News Photography, Sports Photography, Nature photography, Portrait photography, Fashion photography and advertisement photography The basics of photojournalism and importance of context in photojournalism Unit 4: Uses of mobile phone for print/TV/web/Radio. Practical assignments on Editing Photo editing software: Microsoft Office Picture manager, CorelDraw, Adobe Photoshop Elements, Photoshop CC (Creative Cloud) Correcting imperfect images: Picture orientation, Cropping, Levels, Altering brightness and contrast, Red eye. In design, Internship in media Houses Books/References

1. Camera Lucida: Reflections on Photography- Roland Barthes

2. An Introduction to Photography, Michael Freeman, Abe Books

3. On Photography- Susan Sontag The Man,

4. The Image & The World: A Retrospective- Henri Cartier-Bresson

5. Basic Photography- Michael Langford.

Semester - III

DSE – 3: Film Appreciation and Film review

Unit I ‐

Language of Cinema Language of Cinema I – Focus on visual Language: Shot, Scene, Mis‐en‐scene, Deep focus,

Continuity Editing, Montage Language of Cinema II – Focus on Sound and Colour: Diegetic and Non Diegetic

Sound; Off Screen Sound; Sync Sound; the use of Colour as a stylistic Element Difference between story, plot,

screenplay

Recommended Screenings or clips Unit I o Rear Window by Alfred Hitchcock (Language of Cinema) o Battleship

Potempkinby Sergei Eisenstein (Language of Cinema) o Man with a Movie Camera by DzigaVertov o Germany

Year Zero directed by Roberto Rosselini (Italian Neo Realism) o Metropolis by Fritz Lang/Double Indemnity by

Billy Wilder (German Expressionism and Film Noir) o Pather Panchaliby Satyajit Ray o The hour of the Furnaces

by Fernando Solanas

Unit II ‐

Film Form and Style German Expressionism and Film Noir Italian Neorealism French New-Wave Genre and the

development of Classical Hollywood Cinema

Unit III ‐

Alternative Visions Third Cinema and Non Fiction Cinema, Introduction to Feminist Film Theory Auteur- Film

Authorship with a special focus on Ray or Kurusawa

Unit IV ‐

Hindi Cinema 1950s ‐ Cinema and the Nation (Guru Dutt, Raj Kapoor, Mehboob) The Indian New-Wave

Globalisation and Indian Cinema, The multiplex Era Film Culture

Unit V –

Nishantby ShyamBenegal/Aakrosh by GovindNihalani (Indian New wave) o Pyaasaby Guru Dutt

Suggested Readings/References:

Andre Bazin, ―The Ontology of the Photographic Image‖ from his book What is Cinema Vol. I Berekeley, Los

Angeles and London: University of California Press: 1967, 9-16 Sergei Eisenstein, ―A Dialectic Approach to Film

Form‖ from his book Film Form: Essays in Film Theory (Edited and Translated by Jay Leyda) San Diego, New

York, London: A Harvest/Harcourt Brace Jovanovich, Publishers: 1977, 45-63 Tom Gunning, "Non-continuity,

Continuity, Discontinuity: A theory of Genres in Early Films,"in

Thomas Elsaesser, ed. Early Cinema: Space, Frame, Narrative. London: British Film Institute, 1990, 86-94. David

Bordwell, "Classical Hollywood Cinema: Narrational Principles and Procedures" in Philip Rosen, ed. Narrative,

Apparatus, Ideology. New York: Columbia University Press, 1986, 1734. Paul Schraeder ―Notes on Film Noir‖

in John Belton ed. Movies and Mass Culture New Brunswick, New Kersey: Rutgers University Press: 1996

pg.153-170 Robert Stam, "The Cult of the Auteur," "The Americanization of Auteur Theory," "Interrogating

Authorship and Genre," in Film Theory: An Introduction. Massachusetts &Oxford : Blackwell Publishers: 2000,

83-91 & 123-129. Richard Dyer ―Heavenly Bodies: Film Stars and Society‖ in Film and Theory: An Anthology

Massachusetts, U.S.A & Oxford, U.K: Blackwell Publishers: 2000, 603-617 Ideology of Hindi Film by Madhava

Prasad. New Delhi: Oxford University Press. 1998 Global Bollywood by Anandam P. Kavoori and

AswinPunanthambekar Eds. New York: New York University Press. 2008

Semester - IV

DSE – 4: Documentary Production Course contents: Unit 1: Understanding the Documentary Introduction to the debate on realism Six Modes of Documentary Representation: Participatory, Expository, Observational, Performative, Reflexive, and Poetic Ethical Debates in the Documentary Encounter Defining the Subject/Social Actor/Participant Voice in the Documentary: Problematics of ‗Voice of God ‘Narrator &Different Posturing’s of the Narration, Participant, Filmmaker, & Audience Camcorder Cults Mockumentary Unit 2- Documentary Production: Pre-Production Researching the Documentary Research: Library, Archives, location, life stories, ethnography Writing a concept: telling a story Writing a Treatment, Proposal and Budgeting Structure and scripting the documentary Issues of Funding and Pitching Issues of Primary and Secondary Audience Unit 3- Documentary Production: Production Documentary Sound Documentary Cinematography – a responsive filmic encounter Location Research Technologies and Techniques Shooting Schedule, Shot Breakdown, & Call list Production Team, Meetings, Checklist Crowd Funding Unit 4 - Documentary Production: Post-Production Grammar of editing Transitions: Scenic Realism & Sound Effects and Visual Effects Aspect Ratio, Language, Duration, and marketing of DVD, and issues of piracy Distribution and Exhibition Spaces (Traditional and Online) Festivals and International Market Box office documentaries Suggested Practical Exercise – Making a short documentary (5-10 minutes). Readings: Erik Barnow and Krishnaswamy Documentary Charles Musser ―Documentary‖ in Geoffrey Nowell Smith edThe Oxford History of World Cinema Oxford University Press: 1996, 322-333 Michael Renov ―The Truth about Non Fiction‖ and ―Towards a Poetics of Documentary‖ in Michael Renov ed. Theorizing Documentary AFI Film Readers, New York and London: Routledge: 1993, 1-36 Trisha Das How to Write a Documentary Double Take by PSBT DOX magazine Nichols, Bill (2001) Introduction to Documentary, Indiana University Press: Bloomington. Suggested Screenings: Michael Moore: Roger and Me Nanook of the North by Robert J Flaherty Nightmail by Basil Wright Bombay Our City by AnandPatwardhan Black Audio Collective City of Photos by Nishtha Jain Films by PSB

Semester – V

DSE – 5: News Production and Management Unit I: Specialized Reporting Business/economic Parliamentary Political Unit 2: Trends in Print Journalism Investigative journalism/ Sting operations and related case studies Impact of Technology on newspapers and Magazines Ethical debates in print journalism: ownership and control. Unit 3: Production of Newspaper Principles of Layout and Design: Layout and format, Typography, Copy preparation Design process (size, anatomy, grid, design) Handling text matter (headlines, pictures, advertisements) Page make-up (Print and Electronic copy) (Front page, Editorial page and Supplements) Unit 4 Technology and print Modern Printing Processes DTP (Desk top publishing)/software for print (Quark Express, Adobe Photoshop, Adobe InDesign etc.) Picture Editing and Caption Writing, Unit 5: Advanced Newspaper and Magazine Editing Classification of Newspapers and Magazines Current trends in Newspapers and Magazines with respect to content Photographs and Cartoons in Newspapers and Magazines Suggested Readings 1. Editing: A Handbook for Journalists – by T. J. S. George, IIMC , New Delhi, 1989 2. News Reporting and Editing by Shrivastava, K. M. (1991) Sterling Publishers, New Delhi 3. Professional Journalism, by M.V. Kamath, Vikas Publications 4. Groping for ethics in Journalism, by Eugene H. Goodwin, Iowa State Press 5. Journalism: Critical Issues, by Stuart Allan, Open University Press 6. ModernNewspaperspractice, by Hodgson F. W. Heinemann London, 1984. 7. Principles of Art and Production, by N.N. Sarkar, Oxford University Press

OR

DSE – 5: Event Management Course Description: The purpose of this course is to enable the students to acquire a general knowledge about the "event management" and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events with a special focus on case studies of the events in P.R. China in recently years. Course Outcomes: 1. To acquire an understanding of the role and purpose(s) of special events in the organizations. 2. To acquire an understanding of the techniques and strategies required to plan successful special events. 3. To acquire the knowledge and competencies required to promote, implement and conduct special events. 4. To acquire the knowledge and competencies required to assess the quality and success of special events. Unit I:

Principles of project/Event Management: From concept to reality Understanding project management - resources - activities - risk management - delegation - project selection - role of the Event Manager. Unit II 2: Preparing a proposal Conducting market research - establishing viability - capacities - costs and facilities - plans - timescales - contracts. Clarity - SWOT analysis - estimating attendance - media coverage - advertising - budget - special considerations - evaluating success. Unit III: Crisis Management plan Crisis planning - prevention - preparation - provision - action phase - handling negative publicity - structuring the plan. Unit IV: Seeking sponsors Different types of sponsorship - definition - objectives - target market - budget - strategic development - implementation - evaluation. Unit V: Organizing the event Purpose - venue - timing - guest list - invitations - food & drink - room dressing - equipment - guest of honor - speakers - media - photographers - podium - exhibition. Unit VI : Marketing tools Types of advertising - merchandising - give aways - competitions - promotions - website and text messaging. Media tools Media invitations - photo-calls - press releases - TV opportunities - radio Interviews,Promotional tools Flyers - posters - invitations - website - newsletters - ezone - blogs - tweets. Lecture VII: Evaluation Budget - cost of event - return on investment - media coverage - attendance - feedback

DSE – 6: Digital Media Marketing and Promotion

Unit I : Introduction to marketing- Definition, Scope, Functions, Types of Markets ,Consumer Behaviour- Meaning, Determinants- Cultural, Social, Personal, Psychological Industrial Buying Behaviour-meaning, characteristics, differences between consumer buying and industrial buying behaviour,Market Segmentation Targeting & Positioning (STP) - Meaning, benefits of market segmentation. Unit II : Going Digital: The Evolution Of Digital Marketing, Definition, Importance, Scope of DM, good practice in Digital Marketing ,The Changing Face Of Advertising, How can Digital Marketing be used to develop brands, drive sales, encourage product and service development and innovation, aid recruitment and training ,The Technology Behind Digital Marketing. Unit III: Strategic Digital Thinking: Why You Need A Digital Marketing Strategy, Your Business And Digital Marketing, Understand and Evaluate Digital Marketing ,(DM) Channels Defining Your Digital Marketing Strategy, Understanding The Digital Consumer. Unit IV Introduction to SMM : Social Media Definition and Scope , SMM Vs. SMO , Benefits of using SMM , Social Media Statistics , Why use Social Media Marketing , Social Media Strategy , Impact of Social Media on SEOContent Marketing : Content Marketing: An Overview , How to Execute a Successful Content Marketing Plan , Content Distribution and Optimization , Understanding ROI with Content Marketing, Types of Content for marketing, Content generation ideas, Content Marketing Strategy, Info Graphics Creation ,Lead Generation Unit V 1)Practical for Creative Posts, User engagement metrics, Facebook Insights , Facebook Groups , Facebook Apps creation , Integration FB in Site. 2) Facebook page creations and Promotions. 3) Practical Based on You tube (Viral video, Event marketing). 4) Create your First Ad using ad word and ad sense 5) Creating Blog /Word press, using various theme, tools 6) Content: creation and analysis (ROI). 7) Practical based on Lead Generation for Business (eg. Creating a landing page) 8) Email Practical: Creating a broadcast email, what are auto responders, setting up auto responders, how to do bulk emailing, Best practices to send bulk emails. 9) Practical Based on Google analysis. 10) Creating WhatsApp Social campaign. 11) Creating Banner Ads Using Tools 12) Practical based creating positive brand image online. Book References: 1) UnderstandingMarketing:DAMIAN RYAN& CALVIN JONES. 2) Internet Marketing: Online Marketing Fundamentals :eMarketingInstitute. 3) Digital Marketing :VandanaAhuja. 4) Email Marketing: An Hour A Day: Jeanniey Mullen. 5) Search Engine Optimization: Jennifer Grappone ,GradivaCouzin. 6) Facebook Marketing: Chris Treadaway. 7) Youtube and Video Marketing: Greg Jarboe. 8) Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time Paperback: Joel Comm. 9) Google Analytics Breakthrough : Shiraz Asif, Eric FettmanFerasAlhlou

OR

DSE – 6: Cinematography

Unit I Introduction to class & institute structure Safety Briefing Role of the cinematographer Screen clips & short film Composition & Framing Frame size terminology *Instructor demo of camera equipment Lens Choice Exposure/F‐Stop/Shutter/ISO Depth of field Camera operating *Hands‐on introduction to camera equipment Unit II Composition/Framing exercise, Exposure setting exercise, Camera operating exercise, Focus pulling exercise, Camera movement Camera movement example clips Static camera Panning/Tilting Dolly Handheld ,Camera movement exercise with stations Unit II Lighting for emotional impact Lighting example clips Discuss lighting terminology & concepts Color Temperature Types of lighting units Hands‐on introduction to lighting equipment Controlling light Grip equipment Gels Diffusion Soundstage lighting exercises Day exterior lighting techniques Bounced/diffused sunlight concepts Screen day exterior lighting example clips *Day exterior lighting exercises Unit IV Shooting & Continuity rules Coverage/covering a scene 180 Degree Line Blocking a scene for camera Hands‐on demo: blocking a scene, In‐Class Camera & Lighting Concepts Quiz Unit V Different Film Formats (16 min, 35 mm, 70 mm) and aspect ratios. Exposure determination for motion picture camera Unit VI Practical production of a short film

Semester – VI

DSE – 7 & 8 (Any two)

Multimedia Studies Course contents: Unit I Introduction to Multimedia Multimedia and interactivity, Basics of multimedia reporting, importance of audio, photo and video production skills in the newsroom in contemporary times, brainstorming about story ideas, developing a portfolio – print and online, legal and ethical issues and diversity in the media - media law, ethics, multicultural sensitivity. Unit II Print Process of Production: Decision making and skills for multi-platform communications, Paraphrases, quotes and attribution in media writing, Leads and Nut Graphs, News Writing for Web, Content Development, Sources and Online Research, Story Organization, Strategies for effective interviewing and notetaking, Interviewing Techniques. Unit III Photograph Photo on Screen: Rule of thirds, focal point, Composition., Photography as a powerful tool to tell a story. Dynamic content and visual medium, increasing importance of photojournalism in today ‘s journalism, Photography and cutlines as an important part of storytelling. placements & Visual Design Unit 4 Audio & Video Content Focus on audio recording, telling stories with sources and natural sound, bytes, editing & Placement of sound, Storytelling with video, broadcasting/ webcasting: Collecting content, Structuring story, Writing, video editing with interviews and B-roll, streaming. Unit 5 Mobile journalism Screen sizes & responsive web, Information multimedia and web architecture, Marketing websites, corporate websites, web feature stories, key points for web interactive narrative, interactive user’s vs linear narratives, elements of an interactive writer. Final project incorporating elements from all the previous unit —taking a story and adding audio, photo and video to compliment it for online publication. Suggested readings: Savage, Terry Michael, and Karla E. Vogel. An Introduction to Digital Multimedia. Jones & Bartlett Publishers, 2013. Christin, Anne-Marie, ed. A History of Writing: From Hieroglyph to Multimedia. Flammarion-Pere Castor, 2002. Korolenko, Michael. Writing for Multimedia: A Guide and Source Book for the Digital Writer. Pearson. 2005. Garrand, Timothy. Writing for Multimedia and the Web: A Practical Guide to Content Development for Interactive Media. CRC Press, 2006.


AD/PR Planning

Course Objective: The process by which media selects positions by companies or their agencies is a complex

one involving substantial marketing and advertising research. While the process includes numerous steps, it

operates in two stages: media planning and media buying.

Course Contents:

Module I: Media Planning Introduction to Media Planning(MP) Defining Media Planning. Objectives of MP.

Importance of MP in the current scenario Developing Media Strategy-the media mix Factors influencing

media strategy decisions.

Module II: Media: An Overview Media types characteristic of major media forms. Internet –the big medium

ATL & BTL Media Electronic media Outdoor Advertising Transit advertising

Module III: Media Planning Process Matching media & market- Geographical selectivity, reach & frequency.

Media briefing Media scheduling Media plan & Strategy development Process Media budgeting ( Traditional&

Modem methods) Media Buying functions New trends in Media Buying

The students will use their understanding of all advertising concepts learnt in the previous semesters to do a

practical exercise. Students will act as brand managers of a new brand being launched. They will be required

to study the following elements for the product category assigned to them: 1. Market Research to determine

the situation analysis 2. Segmenting the market and selecting a segment for their new brand, identifying

target audience 3. Positioning their brand. This will involve a detailed study of the positioning of the

competitive brands 4. Developing the media strategy, including the communication mix,Developing the

creative strategy 5. Creative strategy to follow a complete campaign creative presentation. This will include

development of TV Commercials, print ads, radio ads and POP material.


Media Entertainment and Fashion Trends

Course objective The course will introduce the students to the most recent trends in media, entertainment and fashion. Unit I – Music 1.Music and Concert Copyrights and Publishing, 2. Record Label development, 3. Future of the Music Business due to new streaming and place shifting technologies, 4. Indian Music Label companies, 5. Music Royalty Unit II – Film and TV Business Laws and Copyrights involves with the Film and TV Business in India 2. Distribution of Content for Film and TV, 3. Business structures relating to development, production, programming of content, 4. Theatres and Distributors, Technology and Legal Aspects surrounding Film and TV Business Unit III – Animation and Video Games Business 1. Growth of the Animation and Gaming Industry 2. Business structures relating to development 3. Production and programming of content 4. Distribution Rights of video games and content Unit IV – Events and Live Media Management

1. Researching of Product and Company brand, 2. Identifying target audience, 3. Developing Management plan and hiring people, procuring venues and entertainment licenses to stage events Appendix-LXVII (DSJ English Syllabus) E.C. dated 03.07.2017/14-15.07.2017 (Page No. 682-859) 793 Unit V – Fashion Journalism 1.Health, Beauty and fitness 2. Food and Interiors 3. Impact of social media on Fashion journalism’s popularity 4. Impact on audiences’ identities and consumption behaviors Projects/Assignments Outcome The course will enable the students to explore career options in the entertainment and fashion industry.

Suggested Readings 1. Folker, Hanusch, (ed.) Lifestyle Journalism. New York: Routledge, 2014. 2. Kumar, Gonela, Saradhi. Reading the Rabbit: Explorations in Warner Bros. Animation. New Jersey: Rutgers University Press, 1998. 3. Papacharissi, Zizi. Journalism and Citizenship: New Agendas in Communication. London: Routledge, 2009. 4. Wright, Mills, Power Elite. New York: Oxford University Press, 1963. 5. Wyatt, Wendy, (ed.) The Ethics of Journalism: Individual, Institutional and Cultural Influences, New York: I.B. Tauris, 2014. Things to do --------------------- 1. Working in groups of two or three students will be required to undertake the production. The genre can be decided by the faculty in charge. 2. They must also undertake a web-based art project or installation where they will experiment with cross platform storytelling techniques leading to a development and understanding of new strategies of exhibition and distribution. 3. An observational field project on use of new media in different areas. 4. They should also attempt creating a mobile capsule for social media

GENERIC ELECTIVES (GE)

COURSES OFFERED BY DIFFERENT DEPARTMENTS AS GENERAL ELECTIVE

SUBJECT FOR UNDER GRADUATE STUDENTS

DEPARTMENT COURSE

ENGLISH

THE STUDY OF SCRIPTS (FOR ODD SEMSTER)

TRANSLATION STUDIES (FOR EVEN

SEMESTER)

COMPUTER SCIENCE BASICS OF COMPUTER SCIENCE (FOR FIRST

SEMESTER)

DATA STRUCTURE (FOR 4TH SEMESTER)

OBJECT ORIENTED PROGRAMMING (FOR 5TH

SEMESTER)

DATABASE MANAGEMENT SYSTEMS (DBMS)

(FOR 6TH SEMESTER)

BIOTECHNOLOGY BIOTECHNOLOGY IN HUMAN WELFARE (FOR

ODD SEMESTER)

FUNDAMENTALS OF DEVELOPMENTAL

BIOLOGY (FOR EVEN SEMESTER)

MASS COMUNICATION AND JOURNALISM BASICS OF JOURNALISM (FOR ODD SEMESTER)

SCIENTIFIC REPORT WRITING AND EDITING

(FOR EVEN SEMESTER)

HOSPITALITY AND TOURISM

ADMINISTRATION

HOSPITALITY & TOURISM

ENTREPRENEURSHIP (FOR ODD SEMESTER)

PERSONALITY DEVELOPMENT (FOR EVEN

SEMESTER)

MICROBIOLOGY MOLECULAR SECRETS OF LIFE (FOR ODD

SEMESTER)

INTRODUCTION TO FORENSIC SCIENCE (FOR

EVEN SEMESTER)

ECONOMICS ECONOMIC HISTORY OF INDIA (FOR ODD

SEMESTER)

ECONOMIC DEVELOPMENT (FOR EVEN

SEMESTER)

CHEMISTRY FUNDAMENTALS OF CHEMISTRY(FOR ODD

SEMESTER)

STEREOCHEMISTRY AND CONFORMATION

(FOR EVEN SEMESTER)

PHYSICS WHERE DO YOU LIVE? A JOURNEY THOUGH

OUR GORGEOUS UNIVERSE (FOR ODD

SEMESTER)

HISTORY AND PHILOSOPHY OF SCIENCE

MANAGEMENT ORGANIZATIONAL BEHAVIOR (FOR ODD

SEMESTER)

BUSINESS STRATEGY (FOR EVEN SEMESTER)

DEPARTMENT: ENGLISH

COURSE: GE – THE STUDY OF SCRIPTS (FOR ODD SEMSTER)

1. Course Objectives:

This course intends to acquaint the students with the ancient scripts of the bronze as well as the iron

age civilizations that are awaiting decipherment, especially the Linear A and B scripts, the enigmatic

Indus Valley Civilization Script (IVCS), the Rongorongo script and the Egyptian script that however, has

been deciphered. It will trace the history of the study of these scripts and shall look into the modern

computational methods and the latest discoveries in the field of computational and cognitive

linguistics that have been used to study them.

2. Course Outcomes:

After taking this course, students are expected to gain an understanding of the basic orthography as

well as the real problems that lie in the path of decipherment of the same and also understand the

various research methods employed to study them.

Unit I: The History of Language Decipherment:

Decipherment and the underlying theory, first and second order language, the concept of underlying

language, famous linguists, structuralism and structural linguistics, Chomsky and the cognitive

revolution, ethnography, archaeology and the study of scripts.

Unit II: Scripts: An Introduction

Linear A and B, Rongorongo, IVC, Egyptian.

Unit III: The Indus Valley Script—Detailed Study

Problems posed by short inscriptions and orthography, the proto-Dravidian Hypothesis, Iravathan

Mahadevan’s concordance of the IVC signs, Asko Parpola and his hypothesis, Nisha Yadav’s and Rajesh

Rao’s observations, the study of select seals from Dholavira and Harappa, the Dholavira sign board,

the possible reasons for the decline of the script, IVC painted pottery, the ‘Pashupatinath’ seal, the

dancing girl and female iconography, trade practices and the IVC script, the anti-literate hypothesis:

S. Farmer et al. , animal figurines in the seals, seals found in Mesopotamia: issues.

Unit IV: Modern techniques to study the IVC script:

The idea of conditional entropy, recent advances in computational linguistics, the use of sound

silencing, AI and decipherment, the Chennai team and deep neural networks, efforts in IIT Kharagpur

to understand the disappearance of the civilization and the script through climate modelling

simulation, other relevant techniques.

Select Readings:

1) Robinson, Andrew, Lost Languages: The Enigma of World’s Undeciphered Scripts. New York: Mac-

Graw-Hill, 2005.

2) Shendge, Malati J, Unsealing the Indus Script: Anatomy of its Decipherment. New Delhi: Atlantic,

2010.

3) Yule, George, The Study of Language. New Delhi: CUP, [2007?].

COURSE: GE – TRANSLATION STUDIES (FOR EVEN SEMESTER)

1. Course Objectives:

After taking this course, the students are expected to understand the nuances of translation and the

act of transcreation itself that often takes into account the fact that the translator has to possess a

sound understanding of both the language and the general vocabulary of the target text and the

source text.

2. Course Outcomes:

After going through the course, the students are expected to understand the theory and the praxis of

the very enterprise of transcreation.

Unit I: Transcreation: Theory and History

The history of translation and the emergence of translation studies, translation as a discipline in

ancient Greece and Rome, translation in India, the theory of translation, translation or transcreation?

Unit II: Translation: Issues at Work

Translation and the issue of vocabulary, the ‘loss’ of meaning during the act of translation, ‘good’ and

‘bad’ translation, the issue of copyright © in translation, translation as a profession.

Unit III: Transcreation : Practice 1

Translating from select texts into English (from Bengali to English and Hindi to English and vice versa).

Unit IV: Transcreation: Practice 2

The concept of computer/ machine translation and the use of software and translation blogs and

services.

Select Readings:

Munday, Jeremy. Introducing Translation Studies: Theories and Applications. New York; London:

Routledge, 2012.

DEPARTMENT: COMPUTER SCIENCE

COURSE: GE – BASICS OF COMPUTER SCIENCE (FOR FIRST SEMESTER)

Unit 1: Data representation (4 Lectures):

Data vs Information: Bit, byte number system: binary, octal, hexadecimal, 1’s, 2’s complement

arithmetic, digital logic: AND, OR etc.

Unit 2: General problem Solving concepts (6 Lectures):

Algorithm and Flowchart for problem solving with Sequential Logic Structure, Decisions and Loops,

time & space complexity; Imperative languages: Introduction to imperative language; syntax and

constructs of a specific language (ANSI C).

Unit 3: Human Computer Interface: (7 Lectures):

Types of software, operating system as user interface, utility programs; Computing systems: hardware

& software, Architecture & organization history: von Neumann Architecture: memory, processor, I/O;

BIOS, Booting, Application software, system software, introduction of programming languages: brief

overview of Pascal, FORTRAN, and BASIC.

Unit 4: Devices:(6 Lectures):

Input and output devices (with connections and practical demo), keyboard, mouse, joystick, scanner,

OCR, OMR, bar code reader, web camera, monitor, printer, plotter Memory: Primary, secondary,

auxiliary memory, RAM, ROM, cache memory, hard disks, optical disks.

Unit 5: Computer Organisation and Architecture: (5 Lectures):

C.P.U., registers, system bus, main memory unit, cache memory, Inside a computer, SMPS,

Motherboard, Ports and Interfaces, expansion cards, ribbon cables, memory chips, processors.

Unit 6: Overview of Emerging Technologies: (4 Lectures)

Bluetooth, cloud computing, big data, data mining, mobile computing and embedded systems.

Unit 7: Use of Computers in Education and Research: (4 Lectures)

Data analysis, Heterogeneous storage, e-Library, Google Scholar, Domain specific packages such as

SPSS, Mathematica etc.

Reference Books: 1. A. Goel, Computer Fundamentals, Pearson Education, 2010. 2. P. Aksoy, L. DeNardis, Introduction to Information Technology, Cengage Learning, 2006 3. P. K.Sinha, P. Sinha, Fundamentals of Computers, BPB Publishers, 2007.

COURSE: GE – DATA STRUCTURE (FOR 4TH SEMESTER)

(36 LECTURES); L-T-P: 3-0-2

Module 1: (8 Lectures)

Introduction: Basic Terminologies: Elementary Data Organizations, Data Structure Operations:

insertion, deletion, traversal Searching: Linear Search and Binary Search Techniques and their

complexity analysis.


Stacks and Queues: ADT Stack and its operations: Algorithms and their complexity analysis,

Applications of Stacks: Expression Conversion and evaluation – corresponding algorithms and

complexity analysis. ADT queue, Types of Queue: Simple Queue, Circular Queue, Priority

Queue; Operations on each types of Queues


Linked Lists: Singly linked lists: Representation in memory, Algorithms of several operations:

Traversing, Searching, Insertion into, Deletion from linked list; Linked representation of Stack

and Queue, Header nodes, Doubly linked list

Trees: Basic Tree Terminologies, Different types of Trees: Binary Tree, Threaded Binary Tree,

Binary Search Tree, AVL Tree; Tree operations on each of the trees


Sorting and Hashing: Objective and properties of different sorting algorithms: Selection Sort,

Bubble Sort, Insertion Sort, Quick Sort, Merge Sort, Heap Sort;

Suggested books:

1. “Fundamentals of Data Structures”, Illustrated Edition by Ellis Horowitz, Sartaj Sahni, Computer Science Press.

Suggested reference books:

1. Algorithms, Data Structures, and Problem Solving with C++”, Illustrated Edition by

Mark Allen Weiss, Addison-Wesley Publishing Company

2. “How to Solve it by Computer”, 2nd Impression by R. G. Dromey, Pearson

Education.

COURSE: GE – OBJECT ORIENTED PROGRAMMING (FOR 5TH SEMESTER)

(30 Lectures); L-T-P: 3-0-2

Module 1: Abstract data types and their specification. How to implement an ADT. Concrete state

space, concrete invariant, abstraction function. Implementing operations, illustrated by the Text

example. Features of object-oriented programming. Encapsulation, object identity, polymorphism –

but not inheritance. Inheritance in OO design. [10L]

Module 2: Design patterns. Introduction and classification. The iterator pattern. Model-view-controller

pattern. Commands as methods and as objects. Implementing OO language features. Memory

management. Generic types and collections [12L]

Module 3: The software development process. The concepts should be practised using Java. [8L]

Suggested books

1. Barbara Liskov, Program Development in Java, Addison-Wesley, 2001

Suggested reference books

1. Any book on Core Java 2. Any book on C++

COURSE: GE – DATABASE MANAGEMENT SYSTEMS (DBMS) (FOR 6TH SEMESTER)

(36 Lectures); L-T-P: 3-0-2

Module 1: (10L)

Database system architecture: Data Abstraction, Data Independence, Data Definition Language

(DDL), Data Manipulation Language (DML). Data models: Entity-relationship model, network model,

relational and object oriented data models, integrity constraints, data manipulation operations.

Module 2: (10L)

Relational query languages: Relational algebra, Tuple and domain relational calculus, SQL3, DDL and

DML constructs, Open source and Commercial DBMS - MYSQL, ORACLE, DB2, SQL server.

Relational database design: Domain and data dependency, Armstrong's axioms, Normal forms,

Dependency preservation, Lossless design. Query processing and optimization: Evaluation of relational

algebra expressions, Query equivalence, Join strategies, Query optimization algorithms.

Module 3: (6L)

Storage strategies: Indices, hashing.

Module 4: (10L) Transaction processing: Concurrency control, ACID property, Serializability of

scheduling, Locking and timestamp based schedulers, Multi-version and optimistic Concurrency

Control schemes, Database recovery.

Suggested books:

1. “Database System Concepts”, 6th Edition by Abraham Silberschatz, Henry F. Korth, S. Sudarshan,

McGraw-Hill.

Suggested reference books:

1 “Principles of Database and Knowledge – Base Systems”, Vol 1 by J. D. Ullman, Computer Science

Press.

2 “Fundamentals of Database Systems”, 5th Edition by R. Elmasri and S. Navathe, Pearson Education

3 “Foundations of Databases”, Reprint by Serge Abiteboul, Richard Hull, Victor Vianu, Addison-

Wesley

DEPARTMENT: BIOTECHNOLOGY

COURSE: GE – BIOTECHNOLOGY IN HUMAN WELFARE (FOR ODD SEMESTER)

PURPOSE

The course will provide a basic knowledge of applications of Biotechnology in industrial and medical

fields

Unit 1: Environmental Biotechnology

Water and waste water treatment process: Current community drinking water treatment process

disinfection of water (chlorination and ozonation), primary, secondary and advanced treatment of

sewage (domestic waste water), Definition and concept of: biodegradation, bio deterioration and

biotransformation. Biodegradation of plastic, pesticides and hydrocarbons Bioremediation,

Bioleaching, Biosorption, Biopesticides, Biofertilizers, Biofuels, Biosensors, Bioindicators,

Biodegradable plastics

Unit II: Xenobiotic and recalcitrant compounds Bioaccumulation and biomagnification. Assessment of water and wastewater quality: Concept of COD,

DO and BOD. Indicators of faecal pollution and MPN and MFtechnique for coliforms. Significance

and principal of IMViC.

UNIT III: Industrial Biotechnology

Basic Principles of Industrial Biotechnology: Important commercial products produced by

microorganisms and GMOs and their applications. Microbes in industry – foods from microorganism

(vinegar and cheese). production of citric acid, amylases, proteases, vitamin B12, beer, wine, biogas,

methane, hydrogen.

Unit IV: Food Biotechnology

Production and types of cheese, microorganisms as food –production of mushroom and spirulina,

assessment of microbiological quality of various foods. Industrial awareness: Quality control and

quality assurance in food and pharamaceutical industry, concept of current good manufacturing

practices in pharmaceutical industry

Unit V: Agricultural Biotechnology crop improvement, herbicide resistance, insect resistance, virus resistance, plants as bioreactors.

Genetic modification in Agriculture –transgenic plants, genetically modified foods, application, future

applications, ecological impact of transgenic plants

COURSE: GE – FUNDAMENTALS OF DEVELOPMENTAL BIOLOGY (FOR EVEN

SEMESTER)

PURPOSE-

This course presents the genetic, cellular and molecular mechanisms involved in the development of

animal embryology

Unit I: Gametogenesis and Fertilization

Definition, scope & historical perspective of development Biology, Gametogenesis – Spermatogenesis,

Oogenesis Fertilization - Definition, mechanism, types of fertilization. Different types of eggs on the

basis of yolk.

Unit II: Early embryonic development

Cleavage: Definition, types, patterns & mechanism Blastulation: Process, types & mechanism

Gastrulation: Morphogenetic movements– epiboly, emboly, extension, invagination, convergence, de-

lamination. Formation & differentiation of primary germ layers, Fate Maps in early embryos.

Unit III: Embryonic Differentiation

Differentiation: Cell commitment and determination- the epigenetic landscape: a model of

determination and differentiation, control of differentiation at the level of genome, transcription and

post-translation level Concept of embryonic induction: Primary, secondary & tertiary

embryonic induction, Neural induction and induction of vertebrate lens.

Unit IV: Organogenesis

Neurulation, notogenesis, development of vertebrate eye. Fate of different primary germlayers

Development of behaviour: constancy & plasticity, Extra embryonic membranes, placenta in Mammals

.

DEPARTMENT: MASS COMUNICATION AND JOURNALISM

COURSE: GE – BASICS OF JOURNALISM (FOR ODD SEMESTER)

Pre requisites: Basic Knowledge of 12th grade communicative English.

Course Objective:

1.Gain an overview of news journalism’s public service role in a democratic society

2.Become familiar with fundamental principles of journalism, such as truth-telling, watchdog

reporting,

accuracy, courage, tolerance, justice, minimizing harm

3.Learn basics of journalism law, history and ethics

Course Outcome:

Demonstrate critical thinking skills necessary to collect, evaluate, organize and disseminate news

1.Analyze relative newsworthiness of various fact sets, using elements of newsworthiness (proximity,

interest, importance, impact, timeliness)

2.Write a simple news using set of facts

3.Distinguish news from infotainment, public relations, advertising and non-journalistic blogging, as

well as the difference between news and opinion

Unit 1: Understanding News Ingredients of news meaning, definition, nature The news process: from

the event to the reader (how news is carried from event to reader) Hard news vs. Soft news, basic

components of a news story Attribution, embargo, verification, balance and fairness, brevity, dateline,

credit line, byline.

Unit 2: Tabloid press Language of news- Robert Gunning: Principles of clear writing, Rudolf Flesch

formula- skills to write news.

Unit 3: Understanding the structure and construction of news Organizing a news story, 5W‘s and 1H,

Inverted pyramid Criteria for news worthiness, principles of news selection, importance of research in

news, sources of news, use of internet

Unit 4: Different mediums-a comparison Language and principles of writing: Basic differences

between the print, electronic and online journalism Citizen journalism

Unit 5: Role of Media in a Democracy Responsibility to Society press and Democracy Contemporary

debates and issues relating to media Ethics in journalism, debates discussion and practical writing

/Viva.

Books/References

1. Bruce D. Itule and Douglas A. Anderson. News writing and reporting for today’s

media; McGraw Hill Publication, 2000. –

2. M.L. Stein, Susan Paterno& R. Christopher Burnett. News writer’s Handbook: An

Introduction to Journalism; Blackwell Publishing,2006.

3. George Rodmann. Mass Media in a Changing World; Mcgraw Hill Publication,2007.

4. Carole Flemming and Emma Hemmingway. An Introduction to Journalism; Vistaar

Publications,2006. Richard Keeble. The Newspaper’s Handbook; Routledge

Publication,2006.

5. JohnHohenberg: Professional Journalists; Thomson Learning.

6. M.V. Kamath: Professional Journalism; Vikas Publishing, New Delhi.

COURSE: GE – SCIENTIFIC REPORT WRITING AND EDITING (FOR EVEN

SEMESTER)

Course Overview

Science and technology profoundly shape our lives, changing the way we communicate with others,

the kinds of careers we will have, and the quality of our natural environment. When science and

technology move from laboratory to corporate boardroom to Media houses writing is involved in every

step in this process. This course will focus on the writing that constitute science and technology. We

will explore the writing done by scientists, technologists, will examine how writing circulates through

society journalism, press releases, policy makers, citizens.

Course Outcome

• Use writing for the purposes of reflection, action, and participation in academic inquiry

• Work within a repertoire of genres and modes—including digital media—to meet appropriate

rhetorical purposes

• Exercise a flexible repertoire of invention, arrangement, and revision strategies

• Engage in reading for the purposes of reflection, critical analysis, decision-making, and inquiry

• Demonstrate the ability to locate, critically evaluate, and employ a variety of sources for a range of

purposes

• Synthesize external data and documentary sources into your own writing with greater awareness of

proper citation

Unit 1: (4 Lectures)

Introduction to Science Writer Profile; Stories about Scientists; Introduction to New Discovery Story;

Science communication models - problems, its solutions; writing science as news; engaging writing

style; Article analysis – structure, style, voice, narrative.


Writing from science journals; Language goals in scientific writing; reporting on new research;

explanatory writing; Avoiding jargon; New discovery story analysis, Introduction to Feature Article,

Explanatory features; Ethics in writing.


Select a recent healthcare research study and find both the original study published in a biomedical

journal and another (non-academic) article written about the study findings; Target Audience-Who is

the audience? Purpose of the article; Bibliographic Database Searching and Citation Management

Software; Fact-checking


Interviewing a scientist; Questionnaire Design; Prepare Press releases; Workshopping ideas;

Presentations and Posters; Presentation Slides; Presenting Research; Grant Proposals; Writing

Abstracts; Writing Thesis and Capstone Documents; Survey: Schedule, Sample; Tools of Data

Collection


Planning for print-size, anatomy, grid, design; Format, typography, copy, pictures, advertisements;

Plotting text: headlines, editing pictures, captions; Page-making; Technology and Print; layout, use of

graphics and photographs; Printing Processes: Traditional vs modern; Desk Top Publishing: Quark

Express, Coral Draw, Photoshop


Online Story Package – Use of text, photos, video, audio, graphics; working together to tell a story;

Types of Multimedia Content; Supporting Text; Story Pitch; Search Operators; Database; Hyperlink;

Rule of Thirds; Rendering; Authenticity; In-Depth Story

REQUIRED TEXTBOOK(S):

1. Alley, Michael. The Craft of Scientific Writing, third edition. New York: Springer, 2009. ISBN:

0387947663 ISBN-13: 9780387947662

2. Alley, Michael. The Craft of Scientific Presentations, second edition. New York: Springer, 2013.

ISBN: 1441982787 ISBN-13: 9781441982780

DEPARTMENT: HOSPITALITY AND TOURISM ADMINISTRATION

COURSE: GE – HOSPITALITY & TOURISM ENTREPRENEURSHIP (FOR ODD

SEMESTER)

UNIT 1: 08 LECTURES

Introduction to Entrepreneurship Development: Definition of entrepreneurship-emergence of

entrepreneurial classes-theories of entrepreneurship-role of socio-economic environment-

characteristics of entrepreneur-leadership, risk taking, decision-making & business planning.

Scope in tourism. Introduction to entrepreneur and entrepreneurship.

UNIT 2: 08 LECTURES

Opportunity analysis: External environmental analysis (economic, social & technological)-

competitive factors-legal requirements for establishment of a new unit related to tourism & raising of

funds-venture capital sources & documentation required.

UNIT 3: 08 LECTURES

Entrepreneurial Behaviour: Innovation and entrepreneur, entrepreneurial behaviour & psychological

theories.

UNIT 4: 08 LECTURES

Entrepreneurial Development Program (EDP): EDPs & their role, relevance and achievements-role

of Government in organizing EDPs-evolution of EDPs. Social responsibility in business.

UNIT 5: 10 LECTURES

Role of Entrepreneur: Role of an entrepreneur in economic growth as an innovator, generation of

employment opportunities, complementing economic growth, bringing about social stability &

balanced regional development of industries with emphasis on tourism, foreign earnings etc.

COURSE: GE – PERSONALITY DEVELOPMENT (FOR EVEN SEMESTER)

Unit I- 4 lectures

Introduction to bio data, features of a bio data, types of bio data, importance of bio data, specifications,

preparation of bio data.

Unit II- 4 lectures

Group discussion: importance, participation, rules to be followed, listening skills, do’s and don’ts

Personal interview: Self introduction, expressing yourself, understanding the interviewers’ need, do’s

and don’ts

Unit III- 4 lectures

Grooming and hygiene: basic grooming ideas, self-check of grooming, healthy practices.

Unit IV- 6 lectures

Speech on a given topic (extempore speech); presentation Skills; public speaking.

Time Management; Organizational Skills; Stress management; Team Building Skills; Change

management.

Unit V- 4 lectures

Table manners, telephone etiquettes, body language

DEPARTMENT: MICROBIOLOGY

COURSE: GE – MOLECULAR SECRETS OF LIFE (FOR ODD SEMESTER)

Unit 1: Origin of Life:

Formation of life, Concept of Biogenesis and abiogenesis, Miller-Urey experiment, properties of water,

contribution of scientists to the journey of biology, Discovery of microscope and its types. Theories of

evolution, Contribution of Lamarck and Darwin.

Unit 2: Cell structure and function:

Prokaryotic and eukaryotic cell structure. Difference between prokaryotic and eukaryotic cell, Plant

and animal cell, Cell envelop, Cell organelles and their functions. Eukaryotic cycle definition and its

regulation, phases of cell cycle, Cell division and its significance, types of cell division, Mitosis and

meiosis, different stages of cell division.

Unit 3: Biodiversity and classification:

Classification living organisms, nomenclature system, Characteristics of different classes of

organisms, Three domains of life,

Unit 4: Macromolecules of life:

Carbohydrates and sugars, amino acids and proteins, enzymes, Lipids, Nucleic acid (both DNA and

RNA)

Unit 5: Information flow in life:

Concept of gene and chromosome, Replication, Transcription, Translation, Methods of gene transfer

in prokaryotes like Transformation, Transduction and Conjugation, Operon concept, Mutation.

Unit 6: Metabolic pathways in life:

Carbohydrate metabolism – glycolysis, TCA cycle, oxidative phosphorylation. Amino acid

metabolism and urea cycle, Fatty acid metabolism – β oxidation of saturated and unsaturated fatty

acids, photosynthesis.

COURSE: GE – INTRODUCTION TO FORENSIC SCIENCE (FOR EVEN SEMESTER)

Unit 1: History of Development of Forensic Science in India:

Functions of forensic science. Historical aspects of forensic science. Definitions and concepts in

forensic science. Scope of forensic science. Need of forensic science. Basic principles of forensic

science. Frye case and Daubert standard.

Unit 2: Tools and Techniques in Forensic Science:

Branches of forensic science. Forensic science in international perspectives, including set up of

INTERPOL and FBI. Duties of forensic scientists. Data depiction. Report writing.

Unit 3: Organizational set up of Forensic Science Laboratories in India

Hierarchical set up of Central Forensic Science Laboratories, State Forensic Science Laboratories,

Government Examiners of Questioned Documents, Fingerprint Bureaus, National Crime Records

Bureau, Police & Detective Training Schools, Bureau of Police Research & Development, Directorate

of Forensic Science and Mobile Crime Laboratories. Police Academies. Police dogs. Services of crime

laboratories. Basic services and optional services.

Unit 4: Instrumentation:

Sample preparation for chromatographic and spectroscopic evidence. Chromatographic methods.

Fundamental principles and forensic applications of thin layer chromatography, gas chromatography

and liquid chromatography. Spectroscopic methods. Fundamental principles and forensic applications

of Ultravioletvisible spectroscopy, infrared spectroscopy, atomic absorption spectroscopy, atomic

emission spectroscopy and mass spectroscopy. X-ray spectrometry. Colorimetric analysis and Lambert-

Beer law. Electrophoresis – fundamental principles and forensic applications. Neutron activation

analysis – fundamental principles and forensic applications.

Unit 5: Basics of Criminology:

Definition, aims and scope. Theories of criminal behavior – classical, positivist, sociological. Criminal

anthropology. Criminal profiling. Understanding modus operandi. Investigative strategy. Role of

media.

Unit 6: Basics of Fingerprinting:

Introduction and history, with special reference to India. Biological basis of fingerprints. Formation of

ridges. Fundamental principles of fingerprinting. Types of fingerprints. Fingerprint patterns.

Fingerprint characters/minutiae. Plain and rolled fingerprints. Classification and cataloguing of

fingerprint record. Automated Fingerprint Identification System. Significance of poroscopy and

edgeoscopy.

Unit 7: Biological Evidence:

Nature and importance of biological evidence. Significance of hair evidence. Transfer, persistence and

recovery of hair evidence. Structure of human hair. Comparison of hair samples. Morphology and

biochemistry of human hair. Comparison of human and animal hair. Types and identification of

microbial organisms of forensic significance. Identification of wood, leaves, pollens and juices as

botanical evidence. Diatoms and their forensic significance.

DEPARTMENT: ECONOMICS

COURSE: GE – ECONOMIC HISTORY OF INDIA (FOR ODD SEMESTER)

Course Description

Using appropriate analytical frameworks, this course reviews major trends in economic indicators and

policy debates in India in the post-Independence period, with particular emphasis on paradigm shifts

and turning points. Given the rapid changes taking place in India, the reading list will have to be updated

annually.

Course Outline

Unit 1: Economic Development since Independence

Major features of the economy at independence; growth and development under different policy

regimes-goals, constraints, institutions and policy framework; an assessment of performance-

sustainability and regional contrasts; structural change, savings and investment.

Unit 2: Population and Human Development

Demographic trends and issues; education; health and malnutrition.

Unit 3; Growth and Distribution

Trends and policies in poverty; inequality and unemployment

Unit 4: Policies and Performance in Agriculture

Growth; productivity; agrarian structure and technology; capital formation; trade; pricing and

procurement.

Unit 4: Policies and Performance in Industry

Growth; productivity; diversification; small scale industries; public sector; competition policy; foreign

investment.

Unit 6: Trends and Performance in Services

Readings:

1. Kaushik Basu, 2009, ―China and India: Idiosyncratic Paths to High Growth, Economic and

Political Weekly, September.

2. Himanshu. 2011, ―Employment Trends in India: A Re-examination, Economic

and Political Weekly, September.

3. Rama Baru et al, 2010, ―Inequities in Access to Health Services in India: Caste,

Class and Region, Economic and Political Weekly, September.

4. Geeta G. Kingdon, 2007, ―The Progress of School Education in India, Oxford

Review of Economic Policy

COURSE: GE – ECONOMIC DEVELOPMENT (FOR EVEN SEMESTER)

Unit 1: Meanings and nature of development – economic growth, redistribution from growth and

capabilities approach to development, Objectives of development, Measures of development –

Purchasing power parity and Per capita income as an index of development, difference between growth

and development, human development index, developing economy – features, Introduction to concept

of sustainable development,

Unit 2: Factors in economic development - Land: Ownership and tenancy system – fixed rent contract

and share cropping, role of agriculture in development, barriers to agricultural development and land

reforms, Labour – Population and Labor force growth, casual and long term labor, permanent labor

market, Capital: Role of capital accumulation in economic development. Significance of capital-output

ratio, role of technology and technological progress, learning, human capital, Natural Capital & concept

of investment.

Unit 3: Population and Development - Concepts of Population: definitions of fertility, mortality,

birthrates, death rates, fertility rate, life expectancy, infant mortality rate, youth dependency ratio.

Theory of demographic transition

Unit 4: Development strategies - Complementarity and Coordination, Poverty Trap of Nurkse and Big

Push theory of Rosenstein-Rodan , Linkages – backward and forward; linkages, policy and big push,,

Choice of technology and choice of scale (large vs small) and criteria for investment, Gains from trade,

sustainable development strategies.

Unit 5: Development in a Labour surplus economy - The concept of economic dualism, Disguised

Unemployment, The Informal Sector, Rural-urban migration of labour – Harris-Todaro model,

development in natural resource rich contest

Unit 6: Development, Inequality and poverty - Meaning of inequality, inequality measures, Lorenz

Curve, Range, Coefficient of variation, Gini-coefficient, Kuznet’s Inverted U hypothesis. Poverty,

relative and absolute deprivation with respect to income, Poverty line, Poverty measures – Head count

ratio, Poverty gap ratio, Income gap ratio, Human Poverty Index. Social dimensions of poverty – rural

poverty, women and ethnic minorities and indigenous populations

References:

Development Economics Debraj Ray

Development Economics Hayami

DEPARTMENT: CHEMISTRY

COURSE: GE – FUNDAMENTALS OF CHEMISTRY (FOR ODD SEMESTER)

Unit 1: Basic concepts of Organic Chemistry

Fundamentals and Applications:

Basic Organic Chemistry Concepts: introduction to organic molecules and functional groups understanding

organic reactions, atomic orbitals, hybridization, orbital representation of methane, ethane, ethyne and benzene.

Polarity of bonds: Inductive, resonance and steric effects hyper conjugation, and their influence on acidity and

basicity of organic compounds.

Green Chemistry introduction and principles.

Unit 2: Basic concepts of Physical Chemistry

Zeroth Law of Thermodynamics: Equilibrium, State Functions, Temperature, Equations of State.

First Law of Thermodynamics: Work, Heat, Internal Energy, Heat Capacity, Concept of Enthalpy.

Open thermodynamics.

Solutions: Molarity, Normality, Partial Molar Quantities, Ideal Solutions, Non Ideal Solutions, Electrolytes,

Ionic activity and the Debye Huckel Theory, Colligative properties.

Reaction Kinetics: Reaction Rates, Rate Laws, Application.

Unit 3: Basic concepts of Inorganic Chemistry

Atomic Structure & Study of matter:

Study of matter – its properties and behavior; Atomic Structure: Discovery of Electron by J J Thomson, Bohr’s

Theory, De Broglie Hypothesis, Heisenberg’s Uncertainty Principle.

COURSE: GE – STEREOCHEMISTRY AND CONFORMATION (FOR EVEN SEMESTER)

Unit 1: Stereochemistry

Introduction, Chirality, Concepts of Isomerism, Types of Isomerism: Structural and Stereoisomerism.

(R) and (S) Nomenclature of asymmetric carbon atoms.

Optical Isomerism or Enantiomerism, Optical Activity.

Biological discrimination of enantiomers.

Racemic mixtures, Enantiomeric excess, Optical purity.

Fischer Projections and their use.

Diastereomers, stereochemistry of molecules with two or more asymmetric carbons.

Geometrical isomerism: cis–trans and, syn-anti isomerism and E/Z notations.

Unit 2 - Conformation

Cycloalkanes and Conformational Isomerism,

Conformational analysis of ethane and n-butane,

Conformation analysis of alkanes: Relative stability, Axial and Equatorial bonds.

Energy diagrams of cyclohexane: Chair, Boat and Twist boat forms; Relative stability with energy diagrams.

DEPARTMENT: PHYSICS

COURSE: GE – WHERE DO YOU LIVE? A JOURNEY THOUGH OUR GORGEOUS

UNIVERSE (FOR ODD SEMESTER)

Unit 1: Radiation from stars: spectral lines and their formation; stellar atmosphere.

Unit 2: Telescopes and other detectors.

Unit 3: Special relativity - Basic ideas.

Unit 4: Stellar parameters; Binary stars.

Unit 5: Main sequence stars and their structure; Nuclear processes in stars; End points of stellar

evolution; White dwarfs, Neutron stars and Black holes.

Unit 6: Interstellar medium and star formation.

Unit 7: Cluster of stars.

Unit 8: Galaxies.

Unit 9: Universe on large scale: an overview.

Unit 10: Cosmological moles for a homogeneous and isotropic universe.

Unit 11: Early Universe.

References:

1. The Physical Universe: an introduction to Astronomy - Frank H. Shu

2. Cosmos - Carl Sagan

3. Fundamental Astronomy - H. Karttunen et. al

COURSE: GE – HISTORY AND PHILOSOPHY OF SCIENCE (FOR EVEN SEMESTER)

Unit 1: What is Science?

Unit 2: Scientific Reasoning.

Unit 3: Explanation in Science.

Unit 4: Realism and Anti-realism.

Unit 5: Scientific change and Scientific evolution.

Unit 6: Philosophical problems in physics, biology and psychology.

Unit 7: Science and its critics.

Unit 8: Conclusions.

References:

1. Science order and creativity -D. Bohm and D. Peat

2. Understanding Philosophy of Science - J. Ladyman

3. Philosophy of Science: A Contemporary introduction - A. Rosenberg

DEPPARTMENT: MANAGEMENT

COURSE: GE - ORGANIZATIONAL BEHAVIOR (FOR ODD SEMESTER)

1) Organization- the concept.

2) Human behavior- concepts and practice.

3) Leadership and leadership styles.

4) Motivation- theory and practice.

5) Communication.

6) Individual and Group dynamics.

7) OB and decision making.

8) Presentation and case studies.

COURSE: GE - BUSINESS STRATEGY (FOR EVEN SEMESTER)

1) Concept of business strategy- reactive, preactive and proactive strategies.

2) McKinsey 7S framework.

3) Impact of environment in strategy formulation.

4) Mega, Micro and relevant environment.

5) The strategic management pyramid.

6) Swot analysis.

7) BCG growth share matrix.

SKILL ENHANCEMENT

COURSE (SEC)

Course: SEC1 – Mentored Seminar I

Credit: 1 (1L-0T-0P)

In this course, every student has to prepare presentations during the first semester under the guidance

of any faculty of the department who will mentor the student’s work. The students are taught how to

prepare a presentation, how to deliver seminar and to make them comfortable in answering the

questions asked to them during the interactive session. At the end of the semester, the student has to

deliver a lecture on a specific topic.

Course: SEC2 – Mentored Seminar II


Critical Media Literacy: Teaching Youth to Critically Read and Create Media

Course Syllabus Ed466 (Elementary)

Class Website: https://ccle.ucla.edu/course/view/18S-EDUC466-1 Twitter: #Ed466

Instructor: Jeff Share, Ph.D. Email: [email protected]

Course Description

This graduate level course prepares educators for teaching K12 students to explore their relationships with

media, technology, and popular culture by critically questioning different types of representations and

creating their own alternative media messages. Critical media literacy provides a framework to expand

notions of literacy to be more inclusive of all types of texts and deepens the potential to question the power

of the word, image, and sound bite to represent social and environmental injustice. When K-12 students

learn to critically read and write with images, sounds, multimedia, and print, they deepen their critical

thinking skills and develop their identities as responsible and empowered global citizens. Critical Media

Literacy combines theoretical foundations of cultural studies and critical pedagogy with practical classroom

applications of new digital media and technology as well as traditional print-based means of communication.

This course explores media representations of race, class, gender, sexual orientation and other identity

markers. All students analyze as well as create media projects related to their teaching.

Course Objectives

1. Students will be able to teach their students how to critically analyze and create media. 2. Students will build an awareness of the influence media have and can have in society. 3. Students will create critical media literacy lesson plans and activities for students. 4. Students will explore their own relationships with media and digital technology. 5. Students will improve their skills to teach with and about digital technology and media. 6. Students will investigate the interrelationships between media representations, issues of power, and

identity markers of race, class, gender, sexual orientation, etc. 7. Students will challenge hegemonic representations through alternative media production. 8. Students will take what they have learned about critical media literacy and share it with their

colleagues and/or the broader school site.

Classroom Policies:

Submitting work: All assignments need to be submitted electronically to the class website. Anything too large to upload should be brought to class on a CD or flash drive.

Attendance: Students may miss one class without any penalty, but two absences will lower your grade one whole level. The second missed class can be made up with an extra credit 3-4 page-essay about the content you missed. Students with three absences or more will not pass.

Grading: Assignments must be completed on time; late assignments are subject to a reduction of points. If you are absent, you should e-mail your work before the class to be considered for full credit. There will be an option to improve an assignment if submitted on time.

Tardiness: Some of the most important announcements are made during the first 15 minutes of class – therefore, it is important that you arrive to class on time.

Peer Support: Exchange phone numbers and emails with classmates for mutual support. Email: Students are expected to check their email and the class website on a daily basis.

Course Assignments

1. Readings: All readings will be posted on class CCLE website and must be read before class. You may read a different article for the same topic, but must summarize it and provide a link to it on CCLE.

2. Participation: attendance and active participation are very important and everyone is expected to share their ideas, experience and creativity in class and online. Missing more than one class will lower your grade. 15 points TPE 6.3: I, P

3. Written Reflections should be posted on class website discussion forums. Post your ideas and also comment on somebody else’s posting every other week (10 total). One week you can bring in a piece of current media to share in class instead of writing a reflection that week. 15 points TPE 1.1, 4.6: I, P

4. Illustrating Vocabulary: In a team, you will take photographs that illustrate a vocabulary word. After taking the picture you will send it to the instructor to show to the class and see if the other students can guess the word. 5 pts. TPE 1.7 & 3.3: I, P, A

5. Wanted Poster: one-page Word document with image(s), text and title in Word Art, you will begin creating it in class. 5 pts. This is intended as practice in Visual Literacy & integrating CML.

6. Visual presentation about someone in the class: create one slide with PowerPoint, Glogstr, Prezi, Keynote or Google Presentation: During first class everyone will interview another student, then as homework students will use images and 5 words or less (no name or photo of the person) to create a visual representation about that student. In second class we will have a gallery walk where you will present your one-page visual presentation. 5 pts.

7. Through Others’ Eyes posted on VoiceThread.com: Find an image that represents a part of your identity in a way that you feel is problematic. Post the image on VoiceThread.com and record a short analysis about your thoughts regarding the misrepresentation. 5 pts. TPE 6.2: I, P, A

8. Racial Myth Busting Meme: with a partner you will start creating this in class. 5 pts. 9. Podcast: in class you will work collaboratively to create a podcast in a radio genre. 5 pts. 10. Digital Storytelling: working with a team, you will create a counter-narrative digital story using

PowerPoint about social justice and the environment. You will share it with the class. 5 pts. 11. Alternative Media Project: working collaboratively, 3-5 students will create an Alternative Media Project

that critiques media using any type of multimedia tool. This project should challenge media representations of race, class, gender, sexuality or any stereotype or dominant ideology and must use some type of digital media, social media, or approved technology. 10 pts.

12. Critical Media Literacy Lesson Plan: This should be created collaboratively and presented in class. Each team presents a ten-minute summary of the lesson and also a written lesson plan (uploaded to CCLE with a hardcopy for the instructor before presenting). The TEP lesson plan template should be used and include: enough detail for a substitute teacher to implement, objectives with the Common Core State Standards, and at least one CML core concept. The lesson must include media analysis and production. The team must create an example of an alternative media product that students are expected to produce. Sign-up for date to present. 20 pts. TPEs: 1.3, 1.5, 1.6, 2.5, 4.7, 6.1: I, P, A; 3.1: A; 3.2, 3.8, 4.3, 4.4: P, A.

13. Individual Reflection: due online at the CCLE website the final day of class. Everyone must write their

own 2-page reflection about your ideas related to critical media literacy and how you will use what you have learned in your own classroom. 5 pts.

Before first class please read the following:

Read: Critical Media Literacy is Not an Option by Douglas Kellner and Jeff Share.

Review: Five Key Questions That Can Change the World: Classroom Activities for Media Literacy.

Watch Video: https://www.youtube.com/watch?time_continue=10&v=FXdYSQ6nu-M

Optional: PBS Digital Nation: https://www.pbs.org/wgbh/frontline/film/digitalnation/

Required Texts on CCLE Class Website

Week 1 (Introduction to Critical Media Literacy) TPE 4.3: I

Kellner, D. & Share, J. (2007). Critical Media Literacy is Not an Option.

Review: Share, J., Jolls, T., & Thoman, E. (2005). Five key questions that can change the world: Classroom activities for media literacy. Los Angeles: Center for Media Literacy.

Watch Video: https://www.youtube.com/watch?time_continue=10&v=FXdYSQ6nu-M

Optional: PBS Digital Nation: https://www.pbs.org/wgbh/frontline/film/digitalnation/ Week 2 (Technological Literacy) TPE 1.4, 3.1, 3.2 – I, P

Code of best practices in fair use for media literacy education. Center for Social Media. Retrieved from http://centerforsocialmedia.org/print/1278

Media Literacy Education & The Common Core State Standards: An Educator’s Guide. NAMLE, 2014.

Watch Videos: Everything is a Remix (all 4 parts): http://everythingisaremix.info/watch-the-series/

Week 3 (Visual Literacy & Photography) TPE 1.7, 3.3: I, P, & A

Share, J. The Camera Always Lies. http://www.medialit.org/reading_room/article639.html

Choudhury, M. & Share, J. (2012). Critical media literacy: A pedagogy for new literacies and urban youth. Voices From the Middle, 19(4), 39-44. TPE 6.3, 6.4: I, P

Optional: Share, J. (2015). Cameras in Classrooms: Photography’s Pedagogical Potential. Week 4 (Ideology & Representation) TPE 1.4, 2.3 – I, P

Morrell, E. (2002). Toward a critical pedagogy of popular culture: Literacy development among urban youth. In Journal of Adolescent & Adult Literacy, 46(1), 72-77.

Hall, S. (2003). The whites of their eyes: Racist ideologies and the media. In G. Dines & J. M. Humez (Eds.), Gender, race, and class in media: A text reader (pp. 89-93) (2nd ed). Thousand Oaks, CA: Sage.

Week 5 (Social Media & Digital Technologies) TPE 1.4, 3.6, 3.7, 3.8, 4.4, 4.6, 5.1, 6.4, 6.5: I, P

Grading Scale:

94-100 A

90-93 A-

87-89 B+

84-86 B

80-83 B-

77-79 C+

74-76 C

70-73 C-

65-69 D

< 65 F

https://www.youtube.com/watch?time_continue=10&v=FXdYSQ6nu-M

https://www.pbs.org/wgbh/frontline/film/digitalnation/

https://www.youtube.com/watch?time_continue=10&v=FXdYSQ6nu-M

https://www.pbs.org/wgbh/frontline/film/digitalnation/

http://centerforsocialmedia.org/print/1278

http://everythingisaremix.info/watch-the-series/

http://www.medialit.org/reading_room/article639.html

Gee, J. (2005). Good video games and good learning. Phi Kappa Phi Forum, 85(2), 33-37. http://www.jamespaulgee.com/sites/default/files/pub/GoodVideoGamesLearning.pdf

Watch Video TED talk: Safiya Noble: Challenging the Algorithms of Oppression, https://www.youtube.com/watch?v=iRVZozEEWlE

Watch Video TED talk: Eli Pariser: Beware online "filter bubbles", http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html

Review: Google Doc with web tools for the writing classroom: https://docs.google.com/spreadsheet/ccc?key=0AgbZiESxdnw6cl9XS1dhdDFwd2I0a1g5NFFydklyREE&hl=en_US#gid=0

Week 6 (Aural Literacy & Podcasting) TPE1.7, 3.4, 4.8: I, P, A

Vasquez, V. (2015). Podcasting As Transformative Work (with 2nd graders)

Listen to Podcast: Radiolab: Making the Hippo Dance http://www.radiolab.org/story/91863-making-the-hippo-dance/

Optional: Lievrouw, L. (2011). Alternative and activist new media: Digital media and society series. Malden, MA: Polity Press. Introduction: (1-27).

Week 7 (Advertising & Gender) TPE 2.3: I, P, A

Jhally, S. (2003). Image-based culture: Advertising and popular culture. In G. Dines & J.M. Humez (Eds.) Gender, race, and class in media: A text-reader (pp. 249-257), Thousand Oaks, CA: Sage.

Sullivan, J. (2011). PR industry fills vacuum left by shrinking newsrooms. http://www.businessinsider.com/the-pr-industry-is-filling-in-the-gaps-left-by-shrinking-newsrooms-2011-5

Watch Video: Miss Representation (2011) movie trailer, by Jennifer Siebel Newsom:

https://www.youtube.com/watch?v=8ap2xnMcvpw

Week 8 (Race, Racism, & Media) TPE 2.3: I, P, A

Johnson, K. (2015). Celebrating Skin Tone: The Science and Poetry of Skin Color.

Nat. Geo. Magazine: https://www.nationalgeographic.com/magazine/2018/04/from-the-editor-race-racism-history/

Watch Video: Scientific Racism: https://www.youtube.com/watch?v=3FmEjDaWqA4

Listen to Podcast: Do Black Lives Matter to Media? (Dec. 2015): http://fair.org/home/robin-kelley-malkia-cyril-richard-rothstein-do-black-lives-matter-to-media/

Optional: Kolhatkar, S. (2014). Preschool-to-Prison Pipeline: http://www.commondreams.org/view/2014/04/04-6

Week 9 (Multimedia Literacy & Digital Storytelling) TPE 2.2, 3.4, 4.8: I, P, A

Ohler, J. (2005). The world of digital storytelling. Educational Leadership, ASCD, (pp. 44-47)

Bang, S. (2012). The mechanics of digital storytelling. The Ladder, LAUSD. (one page)

Optional: Goodman, S. (2010). Toward 21st-century literacy and civic engagement… Week 10 (Final Class)

Share, J. (2015). Thinking critically in a converging world. In Media Literacy is Elementary (pp. 205-222).

http://www.jamespaulgee.com/sites/default/files/pub/GoodVideoGamesLearning.pdf

https://www.youtube.com/watch?v=iRVZozEEWlE

http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html

https://docs.google.com/spreadsheet/ccc?key=0AgbZiESxdnw6cl9XS1dhdDFwd2I0a1g5NFFydklyREE&hl=en_US#gid=0

https://docs.google.com/spreadsheet/ccc?key=0AgbZiESxdnw6cl9XS1dhdDFwd2I0a1g5NFFydklyREE&hl=en_US#gid=0

http://www.radiolab.org/story/91863-making-the-hippo-dance/

http://www.radiolab.org/story/91863-making-the-hippo-dance/

http://www.businessinsider.com/the-pr-industry-is-filling-in-the-gaps-left-by-shrinking-newsrooms-2011-5

http://www.businessinsider.com/the-pr-industry-is-filling-in-the-gaps-left-by-shrinking-newsrooms-2011-5

https://www.youtube.com/watch?v=8ap2xnMcvpw

https://www.nationalgeographic.com/magazine/2018/04/from-the-editor-race-racism-history/

https://www.nationalgeographic.com/magazine/2018/04/from-the-editor-race-racism-history/

https://www.youtube.com/watch?v=3FmEjDaWqA4

http://fair.org/home/robin-kelley-malkia-cyril-richard-rothstein-do-black-lives-matter-to-media/

http://fair.org/home/robin-kelley-malkia-cyril-richard-rothstein-do-black-lives-matter-to-media/

http://www.commondreams.org/view/2014/04/04-6

Course: SEC3 – Mentored Seminar III


In this course, every student has to prepare presentations during the third semester under the guidance




deliver a lecture on a specific topic

Course: SEC4 – Mentored Seminar IV


In this course, every student has to prepare presentations during the fourth semester under the guidance




deliver a lecture on a specific topic

ABILITY ENHANCEMENT

COMPULSORY COURSES

(AECC)

Course: AECC1 – Communicative English


Component: Theory

Unit 1 - Functional grammar Tenses: basic forms and use; sentence formation; common errors; parts of speech, direct and reported

speech structures and voices

Unit 2 - Letter Writing Job application; business letter; editorial letter; email

Unit 3 - Essay Writing Overall argument; consistent logic; main points; paragraphs; introduction & conclusion

Unit 4 - Report Writing Manuscript; memo

Unit 5 - Precis Writing Understanding main points; inculcating precision; reducing to basics

Unit 6 - Note Making

Unit 7 - Other Kinds of Texts Notice; Circular; Agenda; Minutes

Unit 8 - Presentation Skills Soft skills; relevance of content; knowledge and confidence

Unit 9 - Group Discussion The basic structure of GD's; workshops to develop participation and team-work skills

Unit 10 - Role play What is 'role play'? identifying and understanding one's role; workshops

Unit 11 - Developing Interview Skills The "Do's & Don'ts" of Interviews; verbal proficiency; personality development; mock-interviews

References:

Nilanjana Gupta - Communicate with Confidence (Anthem Press, 2011)

Barun Mitra - Effective Technical Communication: Guide for Scientists and Engineers (OUP, 2006)

Course: AECC1 – Environmental Science


Component: Theory

Unit 1: Environment and its components:

Definition, Geographical distribution of environment, Environmental chemistry, Atmosphere and its

composition.

Unit 2: Forest resources:

Use and over exploitation, deforestation, timber extraction, mining, dams and their effects on forests,

tribal people.

Unit 3: Water resources:

Use and over-utilization of surface and ground water, floods, drought, conflicts over water, dams-

benefits and problems.

Unit 4: Food resources:

World food problems, changes caused by agriculture and over-grazing, effects of modern agriculture,

fertilizer and pesticides, water logging, salinity.

Unit 5: Energy resources:

Growing energy needs, renewable and non-renewable energy resources, use of alternative energy

sources.

Unit 6: Land resources:

Land as a resource, land degradation, man induced landslides, soil erosion and desertification.

Unit 7: Ecosystem, Biodiversity and its Conservation:

Concept of ecosystem, structure and function of ecosystem, Energy flow, Bio-geological cycles,

Introduction to biodiversity, genetic diversity, species diversity, ecological diversity, Biogeographical

classification of India, Biodiversity Hot-spots, conservation of biodiversity.

Unit 8: Environmental Pollution:

Definition, cause and effect of pollution, Control measures of pollution, Air pollution, Water pollution,

Soil pollution, Noise pollution, Solid waste management, Disaster management, role of the society to

control pollution.

Unit 9: Environmental issues, Laws and ethics:

Water conservation, climate change: cause and effect, global warming, acid rain, ozone layer depletion,

hazardous material industries, Wasteland reclamation, Environment protection act, Air (prevention and

control of pollution) act, Water (prevention and control of pollution) act, Wildlife protection act, Forest

conservation act, issues involved in enforcement of environment legislation, Public awareness.

UNIVERSITY SPECIFIED

COURSE (USC)

Course: USC1 – Foreign Language –I (German)


Component: Theory

Lesson 1

Speech acts:

Greetings and farewells

1st, 2nd and 3rd person introduction.

Speaking about other persons

Numbers till 20

Exchanging telephone numbers and E-mail addresses.

How to spell a word?

Speaking about countries and languages.

Grammar: W-Questions and declarative sentences, personal pronouns- I.

Vocabulary: Numbers, countries and languages.

Lesson 2:

Speech acts:

Speaking about hobbies.

Weekdays and weekends.

Speaking about work, profession and working hours.

Numbers above 20

Seasons

Making profiles on the internet

Grammar: Definitive articles, verbs and personal pronouns-II, yes/no questions, plurals, verbs 'haben’

and ‘sein’.

Vocabulary: Hobbies, Days of the week, numbers from 20, months of the year, seasons

Lesson 3

Speech acts:

To name places and buildings

To ask questions about places

Picture stories

To enquire about things

Transportation

Concept of international words

Grammar: Articles for nouns, definite articles, indefinite articles, negative articles, imperative

sentences.

Vocabulary: Places and buildings, transportation, directions.

Course: USC1 – Foreign Language –I (Spanish)


Component: Theory

1. Introduction, Alphabets

2. Vocabulary (Relatives, Fruits, Flowers, Colours, Food, Dress, Days of Week, Month, year

etc.)

3. Numbers

4. Noun

5. Subject Pronoun

6. Indicative Mood

7. Verbs: - Regular

8. Verbs Irregular: - Ser, Estar, Tener, Haber, poder, poner etc.

9. Verbs Irregular: - Stem Changing (e to ie), (e to i), (o to ue)

10. Adjective: -Regular Comparative and Superlative

11. Reflexive Verb

12. Object Pronoun

13. Preposition

14. Demonstrative Adjective

15. Possesive Adjective

16. Possesive Pronoun

17. Por and Para

18. Past Tense: - Preterite

19. Audio

20. Conversation

Course: USC1 – Foreign Language I (Japanese)


Component: Theory:

a. Course Title: Japanese Language Course

b. Learning Objectives:

Can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type.

Can introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has.

Can interact in a simple way provided the other person talks slowly and clearly and is prepared to help. Text Books:

① Marugoto: Japanese language and culture Starter A1 Coursebook for communicative language competences (Goyal Publisher & Distributer Pvt Ltd. New Delhi)

② Marugoto: Japanese language and culture Starter A1 Coursebook for communicative language activities (Goyal Publisher & Distributer Pvt Ltd. New Delhi)

1. Japanese Script & Greetings

Hiragana (Japanese Native Script) Katakana (Foreign Script) Kanji Exchange greetings in Japanese

2. Japanese Vocabulary

Country Names, Languages, Occupations, Family, People, Numbers Food, Drinks, Food for Lunch, Easting Places Home, Furniture, Places to visit Near buy, Rooms, Things in the room Daily routines, Time, Free-time activities, Places, Calendar

3. Basic Conversation & Grammar 4. Listening, Reading and Writing activities in Japanese

Self-introduction My Family Favorite Food My family's breakfast My breakfast, My lunch My home, My room My daily life My week's schedule

Course: USC2 – Foreign Language II (German)


Component: Theory

Lesson 4:

Speech acts: Talk about food, planning a shopping, conversations during shipping, conversations in a

Restaurant, understanding texts with W-Questions.

Grammar: Positions in a sentence, sentence structure, ‘Akkusativ’ and 'Akkusativ'-verbs.

Vocabulary: meals, groceries, beverages, shops and businesses.

Lesson 5:

Speech acts: Understanding of time and to call, informations with date and time, talking about family,

planning an appointment, to apologise for delay, cancellation of an appointment over the telephone.

Grammar: Informations with date and time with prepositions 'um’, 'am’, 'von’……. ‘bis’, possessive

articles, Modal verbs,

Vocabulary: Daily routine, time, family.

Lesson 6:

Speech acts: Planning something together, to speak about birthdays, to receive and send invitations,

talk about events, finding of particular informations in a text.

Grammar: separable verbs, preposition 'für’ for ‘Akkusativ’, personal pronouns, past tense of 'haben’

and 'sein’.

Vocabularies: Hobbies, food, beverages, passion and events

Course: USC2 – Foreign Language II (Spanish)


Component: Theory

1. Gustar , Encantar, Doler Verb 2. Some More irregular Verbs- Saber , Conocer , querer, hacer etc 3. Past Tense:- Preterite indefinido

4. Audio

5. Conversation

6. Comprehension

7. Picture description

8. Letter Writing

9. Paragraph Writing

10. Form Filling

Course: USC2 – Foreign Language II (Japanese)


Component: Theory a. Course Title: Japanese Language Course

b. Learning Objectives:

Can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type.

Can introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has.

Can interact in a simple way provided the other person talks slowly and clearly and is prepared to help. d. Text Books:

① Marugoto: Japanese language and culture Starter A1 Coursebook for communicative language competences (Goyal Publisher & Distributer Pvt Ltd. New Delhi)

② Marugoto: Japanese language and culture Starter A1 Coursebook for communicative language activities (Goyal Publisher & Distributer Pvt Ltd. New Delhi) 1. Japanese Script

Kanji 2. Japanese Vocabulary

Hobbies (sports, films, music, etc.), Places, Events, Calendar

Transport, Places in Town, Locations

Souvenirs, Counting Numbers, Clothes, Prices

Holiday activities 3. Conversation & Grammar

4. Listening, Reading and Writing activities in Japanese My hobby

My town

My shopping last week

Clothes that I like

My Holiday trip

Experiences in Japan