“Build brand Image through Internet Marketing and drive customer to our Portal” 

Discover Beauty and Wellness

Contents

About Xmetic Organizational Structure Service portfolio Pricing mechanism STP Competitor's Analysis Branding The work handled

About Xmetic

Xmetic is a new company in the field of Beauty and Fitness.

The Co-founders of company are Ranjeet Uppal and Anupam Lodha.

It was started in March 2015.

It is an online platform to provide information related to Beauty and Wellness.

It is a subsidiary company of PMC expert group.

Organization System

Service Portfolio

Xmetic is a service providing company. Salons Spa Nail art centre Gym Aerobics Tattoo Yoga Dance Personal trainee

Pricing mechanism

Xmetic is currently providing free services in the field of beauty and fitness.

Xmetic will earn through Google AdWords by increasing traffic on their site.

Xmetic will earn by it’s membership package.

It will earn through Banner ads and combined advertisements on it’s site.

It will earn through beauty and fitness centres by putting their business on the top of search list.

Segmentation and Targeting

Segmentation on the basis of Vendors-

A) Geographic segmentation:

Tier 2 City

Tier 3 City

Tier 1 City

Targeting- Vendors having beauty and fitness centres in Tier 1 and Tier 2 cities.

Segmentation and Targeting

B) Behavioural Segmentation:

Keenness of vendors to trade on online platform

Targeting- Xmetic is targeting potential vendors, who wants to do online business.

Segmentation and Targeting

C) Service type segmentation:

Vendor involved in different service industry like Beauty, Fitness, Airlines, Restaurant, Hotel & Medical Practioners, etc.

Targeting- Xmetic is targeting beauty and fitness centres.

Segmentation and Targeting

Segmentation on the basis of Customers-A) Geographic segmentation:

Tier 1 City Tier 2

CityTier 3 City

Targeting- The Customers of Tier1 and Tier2 cities who are fitness & beauty conscious.

Segmentation and Targeting

B) Psychographic segmentation-

Life style of customers : people who are Health & Beauty conscious and who are not.

Targeting- Xmetic is targeting people who are Health & Beauty conscious.

Segmentation and Targeting

C)Demographic segmentation:

Over weight

Normal weight

Targeting- Xmetic is targeting over weight and underweight people.

 

.

Under weight

Segmentation and Targeting

D)Behavioural Segmentation:

Techno Savvy People

Non-Techno Savvy People

Targeting- Xmetic is targeting who are active on online platforms and are techno savvy.

  

Positioning

Xmetic is an innovative online platform, designed to help users to find beauty and fitness services.

Positioned as “ Discover Beauty and Fitness”.

Competitor Analysis

Branding

Xmetic is an online platform. Social Media- Xmetic is currently operating it’s official pages on 7 social

networking site. Promotional activities- Xmetic is promoting its brand through

“RAAHGIRI” activities. Review system- Xmetic is using review stickers for the salon, spa and

nail art centres. Customers can review on Xmetic site Google AdWords- Xmetic is planning to ad it’s name to the Google

AdWords Pamphlets- Xmetic is using pamphlets to provide information about

company.

The work handled

I have made 5 official pages of Xmetic on social networking sites. Facebook- We have 900 likes from 50 likes on Facebook within 2 months period only Pinterest- I have created 6 boards related to beauty and fitness on Pinterest. We have

50 followings and 60 pins on it. Twitter- I have published posts and blogs on twitter as well to get the public engaged.

We have 137 followers, 120 twits and 140 followers on Twitter. Google +- I have connected many groups which is related to Beauty and fitness. I have

shared 100 above posts on it. Tumblr and Reddit- 100 and above followers within 1 month only.

Type of Posts- Health and Fitness related

Beauty related posts

Yoga related posts

Public engagement level

The public engagement on 6th May was 200 only latter it increased up to 900 visitors.

Thank You