siouxland business journal january 2011

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Vol. 21 No. 9

PO Box 118, Sioux City, Iowa 51102

January 2011

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www.siouxlandbusinessjournal.com Siouxland Business Journal, January 2011 3

Providing Compliance Services to Siouxland Businesses Since 1995Sergeant Bluff, IA

Sharlyn Franco, Chemist

TRUST THE PROFESSIONALS

712-255-8063

Ron Peterson, publisherDave Dreeszen, editor

Siouxland Business Journal is published monthly by Sioux City Newspapers Inc., in cooperation with the Siouxland Chamber of Commerce.

Requests for a free subscription, or address changes should be sent to:Nan StettnichSiouxland Business JournalBox 118Sioux City, Iowa 51102

Editorial copy should be sent to:Dave DreeszenSiouxland Business Journal editorBox 118Sioux City, Iowa [email protected]

For more information:Editorial: (712) 293-4211 or 800-397-9820, ext. 4211Advertising: (712) 224-6275 or 800-728-8588Circulation: (712) 293-4257 or 800-397-2213, ext. 4257On the web: www.SiouxlandBusinessJournal.com

Index

BusinessJournalSIOUXLAND

Business Know How ........................................ page 14

Business People ................................................page 11

Chamber anniversaries ...................................page 12

Chamber investors...........................................page 12

Home & Office ..................................................page 13

On the move .......................................................page 9

Ribbon cuttings ................................................page 12

ON THE COVER

Business Journal photo by Jerry Mennenga Brothers Dan, left, and Dale Nothdurft, owners of Tires Tires Tires, stand beneath the company’s iconic “Tire Man,” a 15-foot-tall structure of steel and rubber statue that stands guard at the dealership’s location at 2620 Gordon Drive. Tires3 was recently named the top independent tire dealer in North America.


BY DAVE DREESZENBusiness Journal editor

The Sioux City Growth Organi-zation has launched a new project called “Innovation Market: Grow-ing Local Ideas.”

The initiative is aimed at culti-vating positive action in the com-munity by connecting local resi-dents who have ideas, both big and small, with like-minded people who can help make them happen.

Sioux City Growth Organiza-tion, or SCGO, invites the public to submit ideas at its web site: www.siouxcitygo.com. Once collected, all of the ideas will be shared at a public event from 6 to 9 p.m. on Feb. 17 in the basement of the for-mer Hatch Furniture building at 413 Pierce St.

Pre-registration is required for the networking event, which will be limited to about 300 people.

Those submitting ideas also will be asked to fill out a form at the SCGO web site, but they will not be identified at the public event, said Beth Trejo, SCGO’s outgoing

president.At the networking event, the

ideas will be grouped into three col-or-coded categories – businesses,

events and non-profit groups – and posted on the wall, Trejo said.

Attendees will have the opportu-nity to write down comments and

suggestions for each idea, as well as offer various connections to help “bring it to market.”

“It’s going to be kind of a net-working event,” Trejo said. “We’re hoping to have a lot of energy in the room because there will be all these fun ideas ... Hopefully, something cool will come out of it.”

After the meeting, all the feed-back and connections will be pre-sented to those who came up with the ideas.

Trejo said the Innovation

Market is the next major initiative for SCGO, which has most recent-ly sponsored “Sculpt Siouxland,’’ which showcased works by local artists in the downtown business district.

Nearly half of SCGO’s 113 mem-bers have signed up to contribute to Innovation Market, she said. The concept grew out of brainstorm-ing sessions over how to fill vacant commercial space, particularly in the downtown corridor.

“As time went along, this idea kind of morphed into the concept we have today, which basically will be connecting like-minded businesses to hopefully help them with their business or their event or their nonprofit,” Trejo said.

The events will help showcase available locations, like the former Hatch Furniture space, that people might not otherwise see, she said.

Group seeks to bring ideas to fruition in effort to improve city

Courtesy photoSome members of the Sioux City Growth Organization talk about the Innovation Market project. From left are: Kari Kellen, Sioux City Art Center; Greg Hoffman, Security National Bank; Jonalee Jackes, United Way of Siouxland; Reed Burson, J&L Enterprises and Lisa Kalaher, PLaN Architecture.

If you goWHAT: Innovation Market: Growing Local Ideas

WHEN: 6 to 9 p.m. Feb. 17

WHERE: Former Hatch Furniture building, 413 Pierce St.

COST: Free

HOW TO PARTICIPATE: Suggest your idea at www.siouxcitygo.com; and pre-register for the Feb. 17 meet-ing.

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With the inauguration of Gov. Terry Branstad on Jan. 14, Debi Durham began her new duties as Iowa’s economic devel-opment director.

Branstad, who won election last fall to a fifth term as governor after a 12-year break, tapped the longtime Siouxland Chamber of Commerce president to trans-form the state economic development department into a public-private partner-ship.

Prior to leaving for Des Moines, Durham sat down with Business Journal editor Dave Dreeszen to talk about her 15-year career with the Chamber, as well as the new challenges awaiting her.

Q: How has the Chamber changed during your tenure?

A: The organization has moved in a direction of a very holistic growth plan. We’ve been able to bring staff in that have very high skills, highly regarded within their area of expertise. I think from an or-ganization point of view we’re extremely well ran. We’re taking on some pretty big issues within our area.

We’ve obviously increased our mem-bership, we’ve increased our volunteer participation within organization. We’re developed task forces to respond to com-munity needs.

We’re also more future oriented as we’ve ever been in the past. I think we’ve done a better job of doing strategic planning... but at the same time we’re nimble enough as an organization that we can deal with is-sues as they come up.

Q: What’s been your most memorable moments at the Chamber?

A: Oh my gosh there’s been so many. There’s some that I look back in my career that I think were transformational, not only for our community, but for the state. One was the penny sales tax (to build local schools).

As you know, that legislation was drafted, with bipartisan support from this community. It passed, and we were the first community in the state to co it. All you have to do is drive around the community and see what a difference it’s making and now it’s statewide.

I look at when they wanted to close our

(mail processing) center. We’re the first community, I think, ever that met with the postmaster general. That was set up by (Sens.) Harkin and Grassley. Even though we’re all about consolidation and trying to gain efficiencies, we didn’t feel they made a case for that from a business point of view.

And then all these quality of life initia-tives we’ve done. I think of the Climbing Wall with my good friend Dave Bernstein. I can remember how it started out on a nap-kin, and all of a sudden we have this huge climbing wall that obviously exceeded even our expectations.

I could just go on and on. All the initia-tives I’ve worked with Regina (Roth). Talk about somebody who makes things hap-pen.

Q: What was your biggest disap-pointment?

A: I think the biggest disappointment for me, and maybe because I was so person-ally invested, was that the Morrell plant closed... We were very. very proactive as a community, the Chamber in partnership with the city, to try to prevent that from happening. Unfortunately, the market forces just were not in our favor.

I look back, and there’s nothing we could have done differently, but it certainly wasn’t the outcome we were looking for.

Q: How do you go about fulfilling Branstad’s campaign promise to tran-sition the state economic development department to a public-private part-nership.

A: It isn’t like I haven’t given this a lot of thought. Back in 2001, David Roederer (Branstad’s former campaign manager and the new director of the state management department) and myself authored a white paper, on behalf of the Iowa Chamber Al-liance, really talking about this very initia-tive.

There are models around the country we have looked at extensively. As I’ve said previously, there is not a perfect model out there. But there are certainly best practices that we can pull from some of these models and expand.

Q: At the Nov. 30 news conference with Branstad, you described his campaign proposal to create at least 200,000 new jobs over five years as a “stretch” goal.

A: I’ve changed the adjective. It’s not a stretch goal, it is a bold goal. That’s a bet-ter choice of words. People thought I was backpeddling, and I’m actually not back-peddling. Clearly, anyone who does the numbers knows how bold of an initiative that is.

Here’s the good thing I’ve learned from Gov. Branstad. I’ve known him for years, but being able to work side by side with

Durham ends tenure at Siouxland ChamberDebi Durham reflects on Chamber career, challenges of new state job

Journal photo by Tim HyndsDebi Durham, president of the Siouxland Chamber of Commerce, speaks during an interview at the Chamber’s main conference room in Sioux City on Dec. 15. Durham recently ended her tenure with the Chamber to become director of the Iowa Department of Economic Development.

Debi DurhamAGE: 50

PROFESIONAL: New director of the Iowa De-partment of Economic Development; Presi-dent, Siouxland Chamber of Commerce, The Siouxland Initiative, and Siouxland Chamber Foundation, 1995 to 2011.

STATEWIDE OFFICE: Former member of Iowa Transportation Commission; Past chair of Iowa Chamber Alliance.

POLITICAL: Republican nominee for lieuten-ant governor in 2002.

EDUCATION: Bachelor of science degree in business administration, marketing and management, Missouri Southern State Uni-versity.

FAMILY: Husband, Joe, two children, Beau and Jordan.

DURHAM, PAGE 7


BY TIM GALLAGHERBusiness Journal staff writer

MAPLETON, Iowa – Seems odd to learn where Marty Flanigan di-rects his football cheers.

“I’m a die-hard Husker fan,” Fla-nigan says.

What’s odd? He’s co-owner of The Hawkeye Bar in downtown Mapleton. The place is decked out in black and gold, including a Hawkeye men’s basketball poster from the early 1980s that features Todd Berkenpas, native son of this Monona County town.

Flanigan remembers scrimmag-ing in basketball as a senior when Berkenpas, Iowa’s first Mr. Basket-ball, was an eighth-grader. “I think we had nine players, so Todd’s dad (Coach Alden Berkenpas) would have Todd come in and scrimmage with us.”

The Hawkeye Bar greets visi-tors with the familiar Tiger Hawk emblem atop the entrance along North Fourth Street. While there’s a black-and-gold feel to the place, people don’t come here for Herky. They come for daily specials like the hot beef sandwich (Thursdays), the burrito (Tuesdays), broasted chicken, liver and onions and more.

Liver and onions? “Yup. We serve liver and onions as a special four times per year,” says Flanigan, who owns and operates the bar and restaurant with wife Lynnette Fla-nigan.

Both entered this trade from a business, not a restaurant, back-ground. Lynnette worked for a few years at Western Iowa Co-op. Mar-ty still sells seed corn for Crop Pro-duction Services of Battle Creek, Iowa.

The couple purchased the bar four years ago this month from buddy Brian Bumann. He ran it for a decade after purchasing from founders Dewey Jochims and Larry Mordhorst.

“It was a good business and Bri-an was going to sell,” Marty says. “I hadn’t ever had a business like

this, but I’d been in a lot of them (bar/restaurants).”

While Iowa’s no-smoking ordi-nance could have diminished the bar business here, the Flanigans noticed a different dynamic. Food sales grew in the months after pas-sage of the controversial law that outlawed smoking in bars and res-taurants. Now, it’s common to see people of all ages enjoying meals here throughout the day. The kitchen serves lunch daily for three hours and each night until 9 p.m., 10 p.m. on weekends.

Friday and Saturday prime rib of-fers are especially popular.

“I think the coolest thing is that we’ve got people of all ages coming here,” Marty says.

And, yes, many of them come to cheer on the Hawkeyes. Or the Cyclones. Or the Huskers. Though small in number, there are Big Red items behind the bar.

“On Saturdays during the fall we get a lot of Nebraska fans who come here from Timber Ridge,” says Flanigan of the campsite near Mapleton.

Husker fan finds Hawkeye nicheMapleton bar/restaurant serves fans of all kinds

Journal photos by Tim GallagherThe Hawkeye Bar features a variety of Iowa Hawkeye decorations and even those that feature the Nebraska Cornhuskers and the UNI Panthers. Owner Marty Flanigan is a native of Mapleton, but is also a diehard Nebraska fan.

Owners Marty and Lynnette Flanigan offer a variety of dishes at the Hawkeye Bar, which features decorations that celebrate both the Huskers and Hawkeyes. The Flanigans say they also have tributes to the University of Northern Iowa Panthers.

The Hawkeye Bar features a variety of Iowa Hawkeye decorations and even those that feature the Nebraska Cornhuskers and the UNI Panthers. Owner Marty Flanigan is a native of Mapleton, but is also a diehard Nebraska fan.

If you goThe Hawkeye Bar at 110 N. Fourth St., in Mapleton, Iowa, opens at 10 a.m. Monday through Saturday, and at 2 p.m. Sunday. Lunch is of-fered daily, except Sunday. Supper is offered each evening.


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him the last few weeks, when he says, ‘I will be available to do whatever you need me to do, to call on prospects,’ he means it. He’s already making phone calls, we’re already scheduling visits. He’s very hands on on this. He’s also given a directive to all agencies in this state, if it has to do with job creation, then that’s a priority for your de-partment.

Q: Your husband, Joe, a regional man-ager for Electronic Engineering, and you plan to maintain your home in Sioux City.

A: Joe’s career is here. He’s doing very well. There’s no intention for him to make any change.... We’ve been married 28 years. Our kids are grown. I guess it’s the season and time that if we wanted to do this, this is the time.

I’m going to take an apartment in Des Moines during the week. I’m going to be out on the road. I want to meet with businesses and call on people. I’m going to be home on weekends, much like our congressional rep-resentatives. This is still going to be home.

Durham: Sioux City is still homeFROM PAGE 5

The Sioux City Economic Development Department recently presented its “Grow-ing Sioux City Business” award to American Pop Corn.

American Pop Corn is expanding its fa-cilities in Sioux City in response to an in-creased demand for its Jolly Time micro-wave products and endorsement by Weight Watchers of its Healthy Pop variety.

American Pop Corn plans to build a

second microwave plant on the south side of its existing plant near 41st Street. The 43,000-square-foot factory will initially create at least 17 new jobs.

Construction on the new plant is under-way with an anticipated completion date this spring.

Beginning operations in 1914, American Pop Corn sells products in all 50 states and 45 countries around the world with about

150 people currently employed at its Sioux City facilities.

At a recent ceremony, city officials pre-sented company president Garry Smith and his cousin, chairman Carlton Smith, with a plaque incorporating the Sioux City skyline, Sioux City wind shirts and a certificate to receive a complimentary tree to be placed on the company property, recognizing their commitment to growing Sioux City.

City recognizes American Pop Corn Company

American Pop Corn Co. president Garry Smith, fourth from left, and American Pop Corn chairman Carlton Smith, fifth from left, accept the Growing Sioux City Award from the city of Sioux City during a recent ceremony in the City Council chambers. Also pictured, from left, are Councilman Keith Radig, Councilman Aaron Rochester, Mayor Mike Hobart, Councilman Tom Padgett and Councilman John Fitch.

Courtesy Photo


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BY MICHELE LINCKBusiness Journal staff writer

SOUTH SIOUX CITY — First it was two wind turbines, now it may be as many as 10 that could soon dot the hills of Northeast Nebraska.

South Sioux City has signed a letter of understanding with Michael Garvin, whose company, RENAIS Energy, is looking for more customers to buy the energy from windmills it will install in the region, two perhaps as close as Jackson, Neb.

If the proposed project goes ahead, South Sioux City customers could be consuming some wind-generated electricity by August.

RENAIS — an acronym for Renewable En-ergy Network for Aggregated and Integrated Services — is in talks with Nebraska Public Power District to carry the wind energy over its transmission lines to South Sioux City and other prospective customers.

City Administrator Lance Hedquist said his town is very interested in putting wind energy onto the grid. Although the city of-fers plenty of affordable electricity through the power district, he said, some companies in its Roth Industrial Park want wind energy because they want that green image for mar-keting materials.

In addition, Hedquist said, power-gob-bling data centers the city is recruiting also ask about green energy.

Garvin said green energy is also “a real pre-mium” for recruiting Japanese and German companies.

OTHER CITIES LIKE PROJECTUnder South Sioux City’s agreement with

the publicly owned power district, it can get only 2 megawatts of energy from an outside source. RENAIS’ preferred windmills are 2.3-megawatt turbines, and so, Hedquist said, the city would need to split the tur-bine’s output with other customers.

That won’t be a problem. Hedquist said

other cities, such as Randolph and Wake-field, Neb., began calling him when they learned of the project, looking to get on the green energy train, too. Hedquist said that given the interest among a number of small cities, as many as 10 wind turbines could pop up in the region.

A strong selling point is that customers will not pay for the windmills, only for the energy, which RENAIS guarantees will cost no more than that from the power district and, over time, less.

“That’s what’s unique about the proposal,” Hedquist said. “There’s no reason to say no.”

In fact, the city of Wayne, Neb., has re-cently said yes. It has signed a power pur-chase agreement with RENAIS, according to Garry Poutre, public works and utilities superintendent.

Poutre said Wayne also sees wind en-ergy as another feather in its new-business

recruiting cap.

LANDOWNER EQUITYAnother difference is that instead of leas-

ing windmill sites from farmers, RENAIS will give landowners equity in the company. He said the equity is probably worth three to four times the $1,000 to $4,000 a year paid on conventional leases.

Hedquist said that if the city arrives at a contract with RENAIS soon, the first one or two turbines could be built and spinning by late summer.

One or both could be erected on land at L.P. Gill Landfill in Jackson.

Owner Leonard Gill, who displays his col-lection of traditional windmills across the landfill’s U.S. Highway 20 frontage, said RE-NAIS is still gathering wind data at his site.

He said wind power would complement the methane wells he installed a few years

ago to capture gas from decaying garbage and pipe it a mile away to help power an ethanol plant there, instead of letting it release into the air.

Gill said the payback on wind energy is long-term, but he is still interested. “Any-time we can save a barrel of oil, that’s what we should be doing,” he said.

Garvin said he and his partners believe that the cost of coal and turning it into energy will steadily increase over the next 20 years, making wind energy increasingly the better option.

South Sioux signs off on wind powerA row of windmills are shown at the Gill Landfill west of Jackson, Neb. in this file photo. The city of South Sioux City has signed a letter of understanding with a company looking to bring modern wind turbines to the Jackson area.

Business Journal photo by Tim

Hynds

About RENAIS EnergyRENAIS Energy, founded in 2008 and based in North Liberty, Iowa, is involved in more than new wind power projects. The company aggregates alternative energy projects to get a better purchase price for equipment and engineering costs, and integrates its projects into the existing energy distribution network.

It has also partnered with Iowa Northern Rail-way Co. to form the Iowa Northern Energy Corridor. That company pairs advanced bio-mass, wind and photovoltaic energy produc-tion along the small-haul railroad corridor that runs through Cedar Rapids, Waterloo and Manly, Iowa.

RENAIS’ Michael Garvin said that area could generate 300 megawatts of electricity, 3 million tons of biomass pellets that would replace 3 million tons of coal, and 6 million gallons of synthetic fuel, starting in 2012.

Garvin said the company plans to build DC, or direct current, electrical transmission lines to send its alternatively derived elec-tricity as far as Chicago. Building DC trans-mission lines is many times more expensive than sending typical AC, or alternating current, electricity. But DC can travel much farther without losing its power, a major ob-stacle to exporting wind energy.


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United Real Estate adds agent

Tim Johnston has joined United Real Estate Solutions’ residential sales division.

Johnston m o ve d to Sioux City in 1990 to be-come service meat man-ager for the S o u t h e r n Hills Hy-Vee store. He was hired as manager of Gene Smith Cleaners in 1993, which he later purchased.

Upon selling that business in 2010, he decided to put his business knowledge and skills to good use by kicking off a new career in real estate.

Area ethanol plant hires manager

JC Hoyt has joined Siouxland Ethanol in Jackson Neb., as commodity manag-er. In his new position he is working to maximize prof-itability out of the markets.

An experienced speaker, Hoyt also will present edu-cational seminars to area farmers to let them know how to get the best prices from Siouxland Ethanol and work with the plant. In his new position he works closely with Susan Bostwick, assistant commodity buyer.

Hoyt has more than 15 years of marketing, sales and client-relationship manage-ment experience in the areas of agriculture, futures trad-ing and risk management.

A fourth generation dairy producer, Hoyt started his career with Pioneer Hi-Bred and has worked for Harvest States, Koch Industries and RWA Financial Services and, most recently, GoGrain LLC. Over the years he has deliv-ered presentations at com-modity industry and trade conferences in the U.S. and abroad.

Hoyt is an Iowa State Uni-versity graduate and licensed Series 3 commodities broker.

Luke’s names clinical nurse specialist

St. Luke’s announces Terri Ferrell’s new role as clinical nurse specialist and educa-tor for the hospital’s surgery unit.

A surgery nurse at St. Luke’s since 1998, Ferrell will assume responsibilities for education, performance im-provement, and research of best practices for St. Luke’s surgical area in her new role. In addi-tion, she will also develop and imple-ment plans to measure nursing staff competency and collaborate on establish-ing unit standards of care.

Ferrell has vast nursing ex-perience which includes vol-unteer work with the Ameri-can Red Cross on their disas-ter response teams for Hur-ricane Katrina and the Pen-tagon on 9/11. She has also served with the Siouxland Red Cross as a grief and growth facilitator. In addi-tion, she previously served as an assistant professor of nursing at the University of Iowa, nurse educator at Case Western Reserve College of Nursing in Cleveland, Ohio, and morgue assistant during the recovery of Flight 232.

Ferrell received bachelor of science and master of arts in nursing degrees, both from the University of Iowa. Cur-rently, she’s involved with St. Luke’s infection prevention task force, nursing practice council, nurse education council and has served as a St. Luke’s nursing precep-tor in surgery for Briar Cliff University and Morningside College nursing students.

Mercy appoints chief nursing officer

Mercy Medical Center in Sioux City announces the appointment of Tracy Larson as vice president of

Patient Care Services and Chief Nursing Officer.

Mercy president and CEO Bob Peebles said Larson’s appointment is a reflection of her pas-sion towards patient care. She has been with Mercy since 2001. Prior to her appointment as director of Inpatient Nurs-ing/Therapies, she served as clinical nurse manager of Mercy’s intensive care unit.

Larson earned her bach-elor’s of science degree in nursing from Briar Cliff Uni-versity, her master’s of sci-ence degree in healthcare ad-ministration from Kennedy Western University and her master’s of science degree in nursing from California Col-leges of Health Science, In-dependence University. She is also certified as a Nurse Executive Advanced with the American Nurses Cre-dentialing Center.

Younglove adds project manager

Younglove Construction LLC of Sioux City has ap-pointed Matthew Haden to its project management staff.

A native of Lytton, Iowa, Haden received his bachelor of science degree in agricul-tural engi-neering from Iowa State University in 2006 with a concentra-tion in envi-ronmental, wa te r re -sources and strucutural analysis.

Prior to coming to Young-love, Haden worked for Sny-der & Associates as a water resources engineer.

Maher joins Clarion Hotel staff

Packard Hospitality Group LLC announces that Dan Maher has joined the Sioux City Clarion Hotel as its di-rector of sales.

Maher will be responsible for sales and marketing pro-grams to bring business to the downtown hotel.

He has been in the hospi-tality industry for 14 years wtih Hyatt and Hilton prop-erty in Arizona and most re-cently Dallas, Texas.

Maher graduated from Bishop Heelan High School, and his wife, Debbie, gradu-ated from East High School in Sioux City.

StoneyBrook names consultant

Cari Kellen has joined locally-owned StoneyBrook Suites Assisted Living as a senior living consultant. She also will p e r f o r m m a r k e t i n g r e s p o n s i -bilities for all five South Dakota fa-c i l i t i e s i n Huron, Watertown, Brook-ings, Sioux Falls and Dakota Dunes.

Kellen has more than 15 years of marketing and sales experience. Her empha-sis has been in healthcare, having served as director of marketing for Morningside Nursing and Rehabilitation and most recently as com-munity relations director for Bickford Senior Living.

She also has served as di-rector of creative services for KPTH-TV and a sales and marketing specialist for Vantus Bank, formerly First Federal Bank.

Kellen is a graduate of Spalding Catholic High School in Granville, Iowa, and 1998 graduate of Briar Cliff University. She lives in LeMars with her two sons, Colten and Caleb.

She serves as a Siouxland Chamber of Commerce Am-bassador and is a member of Sioux City Growth Organi-zation. She is also a former Small Business Roundtable chair for the Siouxland, and is a volunteer for the March of Dimes and the Alzheim-er’s Association - Big Sioux Chapter.

S.T.A.R.S. names new director

Michael Jefferson has been named executive di-re c to r fo r t h e S p e -cial Troop-ers Adap-tive Riding School.

Jefferson has been a rider parent and for the past three years with the non-profit

Tim Johnston

Terri Ferrell

Tracy Larson Matthew Haden

Cari Kellen

OnTheMove

CONTINUED ON PAGE 10

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Sioux City-based organiza-tion, which provides thera-peutic horseback riding, ca-nine assisted therapies and other animal assisted ac-tivities to persons of all ages with physical, cognitive and emotional disabilities.

Jefferson was formerly a manager at Wal-Mart. He and his wife Tricia and their children, JaCinda and Jarron, have lived in Sioux City for eight years.

J e f fe rs o n w i l l j o i n S.T.A.R.S. board of directors Nick Votek, Jean Gill, Lori Shaffer, Doug Marx, Gary Frey, and Ryan Waite; and staff members Julie Dorn, Jessie Christopherson and Elizabeth Brockhaus.

Berenstein firm adds two partners

Berenstein, Moore, Hef-fernan, Moeller & Johnson announces Greg L. Beren-stein and Jason Gann have joined t h e S i o u x City law firm as partners.

Berenstein, whose ap-p oi n tmen t was effective Sept. 1, re-turned to the S i o u x l a n d area follow-ing 25 years of in-house and private practice in the Chicago area.

He will continue his prac-tice in the areas of com-mercial law transactions for public and privately-held companies in the manufac-turing, retailing, and con-sumer product sections; life sciences, pharmaceutical, biotechnology, information technology, and medical device sectors and other in-tellectual property intensive businesses.

Berenstein earned a B.A. degree with distinction from the University of Iowa and his law degree with

distinction in 1985 from the University of Iowa College of Law. In addition to his practice of law, he has been an adjunct professor at Kent College of Law in Chicago and has authored published academic writings and pre-sentations.

Berenstein is currently licensed to practice law in Iowa and Illinois, and is a member of The Iowa State Bar Association.

Gann, who becomes a partner effective Jan. 1, joined the firm as an associ-ate in 2005 and will continue his practice in the areas of litigation, commercial law, debtor and creditor, corpo-rate law, criminal law, immi-gration, personal injury and contracts.

Gann, who was raised in Sioux City, graduated from the University of Iowa in 2000. He received his law degree from the University of Southern Illinois School of Law in 2004.

His professional mem-berships include The Iowa State Bar Association and the Woodbury County Bar As-sociation. He also provides pro-bono legal services as a member of the Volunteer Lawyers Project.

Diocese appoints marketing position

The Diocese of Sioux City announces the appointment of Heather Marreel as d e v e l o p -m e n t a n d m a rke t i n g coordinator as part of the Stewardship & Commu-n i c a t i o n s Office.

Prior to joining the Dio-cese, Marreel served as the director of recruitment and marketing at the Siouxland Community Blood Bank (now known as LifeServe Blood Center). Addition-ally, she has several years of television advertising expe-rience.

In her new position, Mar-reel will be responsible for

the coordination of programs such as the Diocesan Annual Appeal and the Monsignor Lafferty Tuition Foundation. Her experiences in grant writing and fundraising will also be key components in her new duties.

Marreel is a member of several area organizations, including the Sioux City Growth Organization and Siouxland Chamber Ambas-sadors. She currently serves on the Board of Directors for the Sioux City Community Theater, and she also will become a board member of the Grotto of Redemption in West Bend, Iowa.

Marrell, her husband, Brandon, and their two daughters, attend Immacu-late Conception Church in Morningside.

Vondrak joins Impact Accounting

Daniel A. Vondrak has joined Impact Account-ing LLC as a partner in t h e S i o u x City prac-tice.

The firm offers ac-counting, tax and book-keeping with offices at 301 W. 7th St.

Vondrak will be offering a variety of services including traditional accounting, tax, and bookkeeping services as well as business consult-ing and contract work in the areas of internal audit, con-trollership and CFO posi-tions.

Vondrak has more than 27 years of related experience in the areas of accounting, au-dit, consulting, and tax. He has work experience in the areas of public accounting, internal audit, controllership and CFO positions.

He holds a Certified Pub-lic Accounting certificate in Nebraska, having passed the CPA exam in 1983.

Editor’s note: An incorrect photo of Vondrak appeared in the December Business Journal.

Greg Berenstein

Heather Marreel

Daniel A. Vondrak

Jason Gann

FROM PAGE 9


05-2799 © 2010 The Northwestern Mutual Life Insurance Company, Milwaukee, WI (Northwestern Mutual). Rick Dehner is an Insurance Agent of Northwestern Mutual (life and disability insurance, annuities) and a Registered Representative of Northwestern Mutual Investment Services, LLC (securities), a subsidiary of Northwestern Mutual, broker-dealer and member FINRA and SIPC.

Happy Anniversary Rick Dehner.Northwestern Mutual is pleased to announce that Rick Dehner will celebrate his 20 year anniversary as a financial representative of the company in February, 2011. We applaud Rick’s 20 years of service to his clients and hiscommunity.

Long-term investments really do pay off.

National group to learn about Roth park

South Sioux City econom-ic development director Dan McNamara has been invited to speak at the International Economic Development Council’s 2011 Leadership Summit, Jan. 23-25, in San Diego.

The IEDC bills itself as the world’s l a r g e s t membership organization serving the e c o n o m i c development profession.

McNamara was asked to address a Jan. 23 session, titled “Ain’t Noth-ing Small About It,” which will explore how smaller communities have created award winning economic development programs and be competitive in the global economy.

The organization was es-pecially interested to learn more about the Roth In-dustrial Park. The 450-acre industrial park, on the south end of town, is named for Eldon and Regina Roth, founders of Beef Products Inc., which is in the midst of a $400 million expansion that is creating more than 300 new jobs.

City officials say they also working to bring more than 1,000 or more additional jobs to the park, which is currently home to a number of other new industries and businesses.

Sioux City Press Club elects officers

Members of the Greater Sioux City Press Club elect-ed officers and board mem-bers for 2011 at their annual Christmas meeting on Dec. 1. The new terms began on Jan. 3.

Officers include: presi-dent, Jake Moreland, KWIT-KOJI; president-elect, Jessica Cihacek,

KCAU; secretary, Laura We-hde, Sioux City Journal; and treasurer, Lynn Barteck, Paradoxx Enterprises.

Board members are Matt Rixner, KPTH, and Kim Friesse, Boys and Girls Home. Michelle Stuhr, KMEG, serves on the board as past president.

Luke’s employees receive certification

Cynthia Billiar and Nan-cy Rentel of St. Luke’s Birth Center have received certifi-cation as International Board Certified Lactation Consul-tants from the International Board of Lactation Consul-tant Examiners.

In order to take the exam, healthcare professionals must meet stringent require-ments involving pre-exam education and extensive hours of patient education with breastfeeding mothers. The day-long exam is offered only once per year.

As lactation consultants in St. Luke’s Birth Center, Billiar and Rentel offer sup-port to breastfeeding fami-lies at St. Luke’s seven days a week. In addition, they teach a breastfeeding class every month for moth-ers before they deliver and staff St. Luke’s baby weigh clinic, open every Monday for breastfeeding moms and their babies.

Semon nominated for Bankers Hall

Roy Semon of Sergeant Bluff, an insurance repre-sentative with Bankers Life and Casualty Co., has been nominated for the com-pany’s Hall o f Fa m e , the highest honor for an agent.

The indi-viduals in-ducted into this honorary membership have shown their dedication to Bankers over the years,

with outstanding produc-tion and leadership, making significant contributions to the company over the course of their careers.

Semon, who has been with Bankers for more than 26 years and is a lifetime mem-ber of the Presidents’ Honor Circle, one of the prereq-uisites for the Hall of Fame award. He is also a Certified Long Term Care Specialist and a member of the Million Dollar Roundtable.

Faculty member to present paper

Jeremy Schnieder, as-sistant professor of writing and rhetoric at Morningside College, recently received an award from the Interna-tional Jour-nal of Sport and Society for a paper he wrote,. He has been invited to present the paper at an u p c o m i n g conference in India.

Schnieder won the Inter-national Award for Excel-lence in the area of Sport and Society. His paper, “And the Crowd Goes Wild: Fan Participation as Epideictic Rhetoric,” was selected by editors for the award from the 10 highest-ranked papers emerging from the referee process.

Schnieder has been in-vited to be acknowledged at the upcoming International Conference on Sport and Society to be held Feb. 28 through March 2 at the Unit-edworld School of Business in Kolkata, India.

Sc h n i e d e r c a m e to Morningside College this fall after having recently served as a teaching assistant, placement essay evaluator and assistant to the director of the general studies writing program at Bowling Green State University in Ohio.

Briar Cliff honors faculty for service

Briar Cliff University rec-ognized 430 years of service to the institution at BCU’s annual Employee Recog-nition Luncheon, held re-cently on campus. Of the 25 employees who were recog-nized, nine have 30 or more years of service to Briar Cliff.

Honored for 45 years of service to Briar Cliff were Paul Ermak, assistant pro-fessor of philosophy, and Dr. Sister Grace Ann Witte, as-sociate professor of sociol-ogy and criminal justice.

Those recognized for 35 years of service were Dr. Richard Delfs, professor of physics, and Dr. Charles Shaffer, professor of math-ematics and department chairperson.

Those recognized for 30 years of service were Dr. Sister Mary Day, associate professor of music and de-partment chairperson; Dr.

Jeanne Emmons, profes-sor of English and writing; Dr. Richard Steinbach, professor of music; Dr. Judy Thompson, professor of business administration; and Dr. Paul Weber, professor of chemistry and department chairperson.

Honored for 15 years of service to Briar Cliff was Judith Scherer Connealy, executive director of con-tinuing and professional studies.

Receiving 10-year service awards were Dr. Victoria Britson, professor of nurs-ing; Monica Bush, events coordinator; Lana John-son, administrative assis-tant for Admissions; Mary Kay Miller, assistant to the vice president for Enroll-ment Management; Mike Power, head women’s bas-ketball coach; and David Viers, assistant director of Security.

Recognized for five years of service were Maxine

Kilstrom, assistant profes-sor of nursing; Rita Lang-horst, admissions counselor for Continuing Education; Justin Malenosky, assis-tant baseball coach; Jessica McCormick, assistant di-rector for Upward Bound; Laurel Meine, counselor; Bernice Metz, executive administrative assistant to the President; Mary Kay Nissen, assistant profes-sor of nursing; Dr. Paul Ol-son, associate professor of sociology and Honors Pro-gram advisor; and Marilee Thomas, administrative as-sistant for Student Support Services.

Hettinger honored as Sertoman of the Year

Dr. Richard Hettinger has been named the Sioux City Noon Sertoma Club’s Sertoman of the Year for 2010.

Dan McNamara

Jeremy Schnieder

Roy Semon

BusinessPeople



SIOUX CITY FORD LINCOLN MERCURY3601 SINGING HILLS BLVD.Sioux City Ford Lincoln Mercury hosted a grand opening and rib-bon cutting on Dec. 2 to celebrate the opening of the new Sioux City dealership. Helping general manager Rob Brooks cut the rib-bon is Carrie Determann (Ford Credit), Rory Cashman ( Ford Motor Co.) and Jon Purdy (Ford Credit).

REMAX OF SIOUXLAND 201 PIERCE ST.RE/MAX of Siouxland hosted a ribbon cutting ceremony on Dec.3. Owners Cindy Kinzey and Nigel Chapman cut the ribbon with their agents: Don Karrer, Jana Sullivan, Michele Vander Weide, Vicki Jen-kins, Jean Midland, and Rick Schorg. Also in attendance was Lynda Connell from RE/MAX Central in Lincoln, Neb. Kinzey and Chap-man purchased the 17-year-old Sioux City business in September and moved it to 201 Pierce St., Suite 201.

PRAIRIEWOOD TOWNHOMES627 STREETER DRIVE, NORTH SIOUX CITYPrairiewood Townhomes hosted a recent ribbon cutting and open ceremony to showcase its one, two or three-bedroom apartments and townhomes. From left, Missy Meinen, Denise Hanzlik, Craig Lloyd, and Stef Silva cut the ribbon.

KUM & GO1373 PIERCE ST.Kum & Go general manager, Gary Leclair cuts the ribbon while Steve Kimmes, senior vice president of operations for Kum & Go, looks on. The Dec. 10 marked the opening of the newly-built Kum & Go #226 at 1373 Pierce St.

RibbonCuttings photos courtesy of the Siouxland Chasmber of Commerce

FAMILY DENTAL CENTER OF MORNINGSIDE4016 MORNINGSIDE AVE. Family Dental Center of Morningside commemorated their invest-ment in the Siouxland Chamber with a recent ribbon cutting cer-emony and open house

COUNCIL ON SEXUAL ASSAULT & DOMESTIC VIOLENCE204 W SHORE DRIVE, MCCOOK LAKEMembers of the Chamber joined with CSADV last month at a news conference on Dec. 1 to announce the sale of poinsettias. One of the largest fundraisers for CSADV, the poinsettias are the gift that gives twice - one for CSADV and one for the recipient of the holiday plant.

ChamberInvestorsQUADIS TECHNOLOGIESJoAnn Bechtold

401 Douglas St., Suite 411


(712) 234-0774

http://www.quadistech.com/

TECHNICAL CONSULTANTS & SUPPORTRobert W. Baird & Co.

Mark Stuck

600 4th St., Suite 700


(712) 234-4020

Investment Advisor

ChamberAnniversaries5 YEARSSTARBUCKS COFFEE CO. Ruben Lopez 4735 Sergeant Road Sioux City, IA 51106

IOWA STATEWIDE POISON CONTROL CENTER Linda Kalin 401 Douglas St , Ste 402 Sioux City, IA 51101

PORTIONABLES INC., DIVISION OF SARGENTO FOODS David Oberg 803 N. Derby Lane North Sioux City, SD 57049

10 YEARSFIRST CLASS CREDIT UNION John Parks 930 Third St. Sioux City, IA 51101

15 YEARSBEN FISH TIRE CO Sarilye Atlas 1400 Center St. Sioux City, IA 51103

COLDWELL BANKER/ASSOC BROKERS REALTY INC Julie Skaff-Gregg 1222 Pierce St. Sioux City, IA 51105

SCREEN BUILDERS Brenda Perrin 1500 S. Second St. Cherokee, IA 51012

20 YEARSHENJES CONNER & WILLIAMS PC John Williams Frances Building 505 Fifth St., Ste. 800 Sioux City, IA 51102

The following businesses and organizations this month are observing anniversaries of five or more years as Siouxland Chamber of Commerce


Advertisement

Your HealthPersonalizing healthy living with Mercy Business

Health Physical Therapist Kory Zimney

Are all exercis-es created equal? With the plethora of exercises, products, and health fads in the news and hitting the market these days, it is con-fusing to know

what the “best” exercises or products are for you. Many products or types of exer-cise will make claims of “scientifi-cally proven” or “research shows” on why their type of exercise is better than another to lose weight, tone-up, live healthier and get the body you have always wanted. Unfortunately, these exaggerations or misinterpretations of scientific literature (which I like to refer to as exercise babble) are all too common in popular culture. Exer-cise babble aside, most research currently shows the type of exer-cise you do is of little importance, however it is very well proven exercising in general will make you healthier!

So after sorting through all the misinformation, here is a simple guide for picking the “best” exer-cises for you:

Match your exercises to your health goals. If you want to exercise for ath-letic competition, you will want to perform exercises that match that specific event. For the average person wanting to exercise to live a healthier life, the specifics of ex-ercise are of less importance. For

those that do no exercise, a little more of anything is all you need. Set goals and if you are unable to reach your goals, find a profes-sional that can help you.

Find activities that you like. If your brain does not like something, you simply will not do it the rest of your life. One golden rule to live by is: Exercise should never cause pain!

1. Cardiovascular (aerobic) exer-cise that will increase your heart rate for a period of time.

2. Strength training exercises targeting specific activities or gen-eral movements.

3. Movement activity that moves your body through full range of motion.

The fine line is stressing the body enough for improvement to meet your goals and still enjoying the exer-cise. This is where many exercise routines go wrong. You apply too much stress leading to burnout or injury, or not enough stress and are unable to make positive chang-es to meet your goals.

Exercising should be simple and has too many benefits for healthy living not to be done. Don’t let advertisements or people confuse you with exercise babble into not wanting to exercise or spending more time or money on gimmicks you don’t need. Remember good health should be inexpensive and easy; injury and illness will be expensive and difficult.

3500 Singing Hills Blvd.

[email protected]

Kory Zimney, PT, DPT

When the weather cooled, and the leaves began to turn, outdoor workouts became even more enticing – a long hike on a na-ture trail, a leisurely run or biking excursion through the country.

Winter exercise is an-other matter. Whether you exercise in the morning or late afternoon, you find yourself battling the dark as well as the unfriendly elements. And on those dark winter days when the wind is howling and snow is falling, only the hardy are eager to venture out.

Whatever you do, don’t give in to the urge to curl up in front of the fire and hibernate. Exercise is a lifetime commitment; give up the habit for only a week, and it’s hard to get back into the swing; give it up for six to eight weeks, and you’re back to a couch potato level of fitness.

Some exercise-minded individuals use winter as an excuse to take up a new activ-ity – cross country skiing, ice skating or snow shoeing. Devoted runners and walk-ers, of course, continue their regular routines throughout the year and may even prefer the winter workouts to the sweaty summer ones.

When you’re moving at a constant brisk pace, your body generates plenty of heat, and there’s something nice about surveying the winter landscape while feeling a light sweat build inside your exercise clothes.

The hardest part is getting out the door. An adequate warm up is essential before work-ing out – whether indoors or outdoors. Your muscles and joints are much more vulnerable to injury when they’re cold.

The key to staying warm while exercising is dressing in layers, preferably of lightweight, high-tech fabrics especially made for winter exercise.

The inner layer, made of polypropylene or a similar microfiber, should be breath-able and able to wick moisture away from the skin. The middle layer should provide insulation, and synthetic fleece is ideal for this purpose. Many fleeces are waterproof as well, or at least quick drying to get rid of perspiration. The outer layer or shell should be as windproof and waterproof as possible.

Dress so that you feel a bit cold for the first mile or so; after that time, you’ll feel 20 de-grees warmer than the actual temperature. The advantage of dressing in layers is that you can strip the outer layers off if conditions change or you get too warm. Some fabrics can be compressed and stuffed into a fanny pack or pouch.

A hat is crucial since about 40 percent of body heat is lost through the head and neck.

Gloves are also essential and, like the hat, should be made of breathable, water-resis-tant material.

Although hands and feet are farthest away from the heart and lack-ing insulating fat tissue, they also tend to sweat during exercise. It may be more important to have polypropylene glove and sock liners to wick the moisture than to have too much insulation.

When it’s very cold, it’s important to keep skin

covered. Wet skin exposed to a chilling wind can become frost bitten very quickly. Frost bite doesn’t occur in temperatures above freezing, however, no matter how bitter the wind.

Although you may not realize that you’re sweating, you’re losing fluids during win-ter exercise. You need to get plenty to drink before going out and consume about eight ounces of water for every 15 minutes of exer-cise. Since outdoor water fountains are rarely operating in the winter months, it may be necessary to take along some water in your fanny pack.

Finally, it’s important not to try to do too much. An hour is probably long enough for a winter workout unless you’re a seasoned vet-eran at cold weather activities. And observe some sensible limits: don’t venture out when the temperature or chill factor is below zero or when visibility and traction are severely limited by snow and ice.

For those occasions – and for those who’d just rather not brave the elements – try some indoor workout options.

At a health club, you can mix and match your exercise activities – 20 minutes on a treadmill followed by 20 minutes on an ellip-tical. Each machine works a different set of muscles, allowing you to work harder with-out fatiguing or overusing certain muscles.

The kind of cross training that’s possible at the health club will help you avoid injuries and it will also allow you to get regular exer-cise even when you are hobbled by an injury.

You can save money on membership fees by getting your own exercise equipment. January is a great month to find great buys on all types of equipment.

Staying fit requires a varied, balanced pro-gram as well as a firm commitment to stay motivated, regardless of weather conditions.

For more information about Mercy Business Health Services’ worksite wellness services, contact Kira Oregon, coordinator of Worksite Health Promotion at 712-274-42161 or via e-mail at [email protected].

Home & OfficeKIRA OREGON

Get your winter exercise


Have you ever gotten discouraged in your journey to lose weight? Or, have you ever started an exercise program and became discouraged when your success or weight loss plateaud?

If you can relate to either of these sce-narios, I encourage you to read on about the F.I.T.T. method, a researched and proven way to break through your weight loss and wellness plateaus. Please note: Before you start any exercise program or increase your physical activity level, you should speak if your family physician.

THE FOUR PARTS OF THE F.I.T.T. METHOD ARE:FREQUENCY: HOW OFTEN SHOULD I EXERCISE?It is recommended all American adults get

30-plus minutes of moderate intense physi-cal activities (start to sweat and experience an increase in breathing and heart rate) on five days each week (two and a half hours per week). If you want to lose weight, slowly work towards 30 to 90 minutes of physical activity 5 or more days each week. It is rec-ommended children get 60+ minutes daily.

Increase your activities of daily living by walking, using the stairs at work and at home or doing chores around the house

throughout the day.It’s also recommended to break up or lim-

it sitting activities with activity bursts for three to five minutes throughout your day; this will help your energy level and quality of life soar.

INTENSITY: HOW HARD SHOULD YOU EXERCISE?Intensity is the most important item to

tweak to breakthrough your weight loss and fitness plateaus (think of “The Biggest Loser”).

There are four zones of intensity:ZONE P=PAIN: Represents too much inten-

sity. If you experience pain, you should re-duce your intensity or stop exercising. If you are experiencing any pain with exercise or physical activity, you should speak with your doctor about being referred to a physical

therapist.ZONE D=DISCOMFORT: exercising in this zone

is ideal. You must recognize and find your own discomfort zone level for each exercise you do.

ZONE C=COMFORT: represents too little inten-sity and will not be challenging. However this is the best zone to start with for those who are new to exercise to reduce risks for injury.

ZONE R=REST/SLEEP: Represents minimal movement and is essential for the body to recover. For adults, seven or eight hours per day is ideal for recovery and restoration of your body and mind.(Source: Smart Exercise-think quality, not quanti-ty – December 06, Human Performance Institute)

TIME: HOW LONG SHOULD YOU EXERCISE?Physical activity guidelines state you

should exercise 30 minutes, five days each week. You may have two or three bouts of 10 to 15 minute activities to reach your 30 min-utes per day and work up to 45 to 90 minutes based on your goals.

If you have been sedentary or inactive, start with five to 10 minutes and slowly work your way up to 30+ minutes daily.

Morning is the optimal time to exercise as people seem to stay committed over the long term.

After work, your body is warmed up and this is an ideal time for exercise, however, we all have more schedule demands from our children, community, etc., and this may be more difficult to stay consistent with this schedule.

Any time that works into your life and daily schedule is the key!

TYPE: WHAT TYPE OF EXERCISE SHOULD YOU DO?Choose an activity you enjoy. Variety is a

must to break you through your workout and weight loss plateaus. Plus, it’ll make exer-cising more fun. Ask yourself the following questions:

What is your current fitness level?What are your SMART goals and motiva-

tion for exercising?What barriers, beliefs, or roadblocks do

you have to overcome?What do you enjoy doing and have access

to?Erik Nieuwenhuis is St Luke’s WorkSmart

Injury Prevention Specialist, WELLness consultant and health coach. Contact him at [email protected] or 712-279-1842.

F.I.T.T. MethodBusiness Know How

ERIK NIEUWENHUIS

Breaking through weight loss and wellness plateaus


At Pioneer Bank, we believe in our customers, our communities, and our local businesses. And we want you to believe in us too.

As a true community bank, we work every day to provide for and protect the people we work with and the places we live in, and that is something that will never change.

Whether you already bank with us, or are simply looking for a bank to be proud of, turn to Pioneer Bank. We’re a bank you can believe in.

Believe In.

A Bank You Can

Sergeant Bluff(712) 943-5511

Sioux City(712) 244-2511(712) 271-6511

Salix(712) 946-5412

pioneerbanks.comMember FDIC

Hettinger, a member of the club since 1980, was club president from 2004-2005 and is pres-ently a direc-tor. He has been active in many club a c t iv i t i e s, i n c l u d i n g bell ringing for the Sal-vation Army, helping with the annual Community Fund Day at Sertoma Park, par-ticipating in clean up days at the park, and serving hot chocolate to sledders during the winter.

He also volunteers with Goodwill Industries’ annual Christmas Shoe and Mitten Party, helping fill and dis-tribute bags with candy, fruit and peanuts to children.

In 2009, Hettinger also joined the Gehlen Catholic School Mission to Honduras.

Hettinger is a past presi-dent of the Iowa Dental Association and currently chairs the Iowa Mission of Mercy, an organization that was a recipient of Sertoma’s Pay it Forward in 2009.

He and his wife, Marry,

have two children and seven grandchildren.

S.T.A.R.S. announces board officers

The Special Troopers Adaptive Riding School, or S.T.A.R.S., announces offi-cers for its board of directors for 2011.

President, 2011, Jean Gill, occupational therapist, Hos-pice of Siouxland, Sioux City Physical; President-elect, Doug Marx, Western Eq-uity Group; Treasurer, Lori Shaffer, Henjes, Conner and Williams P.C.; and Sec-retary, Nick Votek, Great West Casualty Co.

S.T.A.R.S. is a non-profit organization that changes the lives of people of all ages with physical, cognitive and emotional disabilities through therapeutic horse-back riding and canine-as-sisted activities

Legal assistant leads statewide group

Rhonda Henning of Buckmeier & Daane Law-yers, P.C. in Sioux City has been elected president of the Iowa Association of Legal

Assistants.Other Northwest Iowan

serving on the association’s 2010-2011 board include Laurie Bolluyt of the Sioux County Attorney’s Office in Orange City, Iowa; and Jill E. Freed of the Hamilton Law Firm in Storm Lake, Iowa.

The association promotes and advances the legal pro-fession and the status of legal assistants/paralegals throughout the state. For more information, visit: www.ialanet.org.

White Horse Patrol installs officers

The Abu Bekr Shrine White Horse Mounted Patrol installed its officers for 2011 in Decem-ber. Elected o f f i c e r s are: Presi-dent-Gary S c h i n -del, Mer-rill, Iowa; Vice-Pres-ident-Vern Dahlman, Pender, Neb.; Treasurer-Neal Anthony, LeMars, Iowa; Secretary-Wayne Peterson, Sioux City;

Co-Business Managers-Leon Bruns, Pender; and Ron Michener, Anthon, Iowa. Line officers are: Captain-Curtis McCline, Sioux City; First Lieutenant-Richard Porter, Sioux City.

Newly elected board mem-bers are Don Konopasek, Remsen, Iowa; Dick Smith, Pender; and Ken Wright, Remsen. Clubhouse presi-dent is Dan Dekker, Sioux City; and vice president is Jim Lane, Sioux City.

The Abu Bekr Shrine White Horse Mounted Pa-trol maintains about 25 white haired, pink skin horses at the stables on Old Highway 141 near Sergeant Bluff.

The Patrol, formed in 1920, consists of amateur riders and operates under the auspices of Abu Bekr Shrine and Shriners International. The Patrol has performed in parades and shows across the United States and Canada.

The goal of the patrol is to represent Siouxland and to bring the public’s atten-tion to the “World’s Great-est Philantrophy,” Shriners Hospitals for Children.

Richard Hettinger

Gary Schindel

FROM PAGE 11

Trinity Health, the parent organi-zation of Mercy Medical Center, has named Diane Prieksat to be the accountable clinical executive at the Sioux City hos-pital.

Novi., Mich.-based Trinity has instituted an organization-wide initiative designed to deliver “world class care for every patient,

every time, in every location.” As a component of the Unified Clinical Organization, each Trinity facility has identified a leader who will direct the efforts at the local level and serve on the Trinity UCO operations team.

Prieksat, who joined Mercy in 1978, is currently director of Quality, Infor-matics and Medical Staff Services. She has been a frequent presenter at con-ferences across the state and at Trinity on issues dealing with quality, patient safety and clinical outcomes.

In her additional role at Mercy, Prieksat will work with other Trinity facilities on finding ways to build on the best practices and expertise pres-ent across the organization’s 46-hos-pital system.

Prieksat earned her BSN in nursing from Augustana College and her mas-ters in health care administration from Bellevue University.

Priekstat to lead Trinity initiative at Mercy

Diane Prieksat

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Journal photos by Jerry Mennenga Brothers Dale, left, and Dan Nothdurft, owners of Tires Tires Tires, are shown at their Sioux City warehouse at 2620 Gordon Drive. A trade publication recently named their business as the top independent tire dealer in North America.

BY DAVE [email protected]

Tires Tires Tires owners Dan and Dale Nothdurft follow two simple rules in run-ning their business.

“One is to be honest,” said Dan, the elder of the two brothers. “The other is to live by the golden rule – treat other people the way you’d like to be treated.”

Those simple lessons, instilled in the Nothdurfts by their parents while growing up on their family farm near Beresford, S.D. formed the foundation for the growth and prosperity of their tire and service dealership during the past 24 years.

Treating customers with a smile and re-spect, and offering them quality service at a reasonable price, helped Tires Tires Tires, or Tires3, build a large and loyal clientile, with 53 employees in three locations – two in Sioux City and one in Sioux Falls.

Over the years, the Nothdurfts also have donated their time and money to a myriad of local charities, youth groups and civic organizations.

That track record was one of the reasons Tires3 was recently named the top indepen-dent tire dealer in North America.

Tire Review, a trade magazine serving more than 30,000 dealers in the U.S. and Canada, last fall awarded Tires3 its annual “Top Shop Award.” A panel of judges, com-prised of industry experts and a member of the Tire Review staff, selected the tri-state dealership after narrowing a long list of nominees to four finalists.

The Nothdufts were humbled by all the attention that accompanied the prestigous honor. During a trade show where they were crowned the Top Show winners, their photos were plastered on a huge screen at the Las Vegas Convention Center. The brothers and their business were also featured in a lengthy story in Tire Review’s latest issue.

“It’s a little overwhelming,” Dale said.

‘ACCIDENTAL DEALERS’The Tires Review spread described the

brothers as “two accidental tire dealers who, as founder Dan says, “didn’t know anything about tires or cars or how to run a business. We just knew how to be honest.”

“But make no mistake - the Nothdurfts are no country bumpkins,” Tire Review editor Jim Smith wrote. “Dan and Dale are both shrewd businesspeople, and while they started in the business with no background

to call on, they have learned as quickly and efficiently as their stores operate.”

After high school, Dan started farming, but soon afterwards was forced to quit, one of the many victims of the 1980s Farm Crisis.

He went to work selling used tires for an uncle, who later encouraged him to open his own shop in Sioux City.

His search took him to an old two-bay gas station at the corner of Gordon Drive and South Fairmount Street. The foundation of that building can still be seen in the parking lot of Tires3’ current store at 2620 Gordon Drive.

Dan borrowed $1,500 to start up his ven-ture. In his business plan, he budgeted up to $600 per month for rent. When the land-land said he couldn’t take less than $500 per month, and agreed to throw in an air com-pressor to boot, Dan saw it as a sign from God.

“He’s blesssed us ever since,” he said.The Nothdurfts, who grew up in a fam-

ily where church was a focal point for social events, said they regularly pray about every aspect of their business.

Tires3’ grand opening in late October of 1986 coincided with an early snowfall. “It

was busy all day,” Dan recalled. It was like pennies from heaven.”

Dale, who is 10 years his brother’s junior, worked part-time at the dealership while attending Augustana College. He joined the business full-time in 1991 after graduating from the Sioux Falls school.

During the first two years, Tires3 staff worked on vehicles outdoors, while storing its tires and equipment in the small build-ing. As sales grew, more bays were added. In 1998, the company built its current Gordon Drive facility, which boasts 17 bays.

In 2004, Tires3 opened a second Sioux

Riding high Tires Tires Tires crowned No. 1 dealer in North America


City location at 329 W. 19th St., just off Hamilton Boulevard. In order to find land along the busy corridor and make the deal work, the brothers built a strip mall at the site. The retail space quickly filled in with tenants that included Panera Bread and Ra-dio Shack.

In 2008, Tires3 expanded into Sioux Falls, extensively remodeling a former Dodge deal-ership along South Minnesota Avenue, the second busiest street in South Dakota’s larg-est city.

Dale, based in Sioux Falls, and Dan, in Sioux City, share administrative duties, with the younger brother handling the business side and the elder one the marketing end.

“We don’t argue too much,” Dan quipped. “We’re brothers. We’re going to have dis-agreements. But they’re no longer bloody.”

SERVICE DRIVES BUSINESSLiving up to its name, Tires Tires Tires

sells all major brands of tires, including such names as Michelin, BFGoodrich, Bridges-tone, Goodyear, Firestone and Uniroyal. The independent dealership gets shipments twice a day, and keeps more than 8,000 tires on hand.

Tires represent just under half of the com-pany’s total business, with vehicle service now accounting for the majority. Service has growing at a click of nearly 4 percent in recent years, as frual, cash-strapped con-sumers try to keep their existing vehicles running longer.

Investing in the latest training, equipment

and tools, the business can do everything that a new car dealership offers, Dan said.

Tires3 also boasts seasoned, experience technicians and front counter staff.

“We’ve hired the best people we can. We try to treat and pay them very well,” Dan said. “People come in and say, ‘You guys know what you’re talking about.’ “

Because none of the staff work on a com-mission, they don’t have the added incentive to push customers to buy added services they don’t really need, he said.

Each vehicle goes through a complete 27-point inspection after coming into the dealership. With multiple bays and a large floor plan, all the service can be completed without the vehicles ever being moved out-side, creating added convenience for the employees.

The business also works hard to keep cus-tomers comfortable while they wait for their vehicle, with lounges that offer such perks as free WiFi, coffee, tea, soft drinks and fresh baked cookies.

TIRE MANTrying to stand out in a competitive sec-

tor, the Nothdurft brothers have developed several creative effective marketing initia-tives over the years. They’ve offered vari-ous free services or parts, such as oil changes and brake pads, to help drive traffic and raise their profile.

Tires3 is probably best known for its tow-ering, hulking mascot, known as Tire Man. A 15-foot-tall structure made of steel pipe

and covered with tires stands guard outside each of the locations.

Over the years, the behemoth has been dressed in clothing to depict a farmer, biker, hockey player and even Santa Claus. When Tire Review came calling, Tire Man was donned in camoflague. Military tents also were erected in the parking lot, serving as a

drop off point for the local non-profit orga-nization, Support Siouxland Solidiers. The dealership collected items for more than 300 care packages, which were sent to Siouxland soldiers deployed overseas.

It’s one of a number of local groups and causes the business has contributed to over the years, from awarding scholarships to area students that exhibit safe driving, vol-unterism and good grades, volunteerism to making good-quality used cars available to needy families.

The Nothdurft brothers view the dona-tions as simply a way to give back to the two communities that have been so good to them over the years.

“I don’t think we could have picked two better communities to be in,” Dale said.

Tires Tires TiresTYPE BUSINESS: Independent dealer of tires and vehicle service

FOUNDED: 1986 in Sioux City

OWNERS: Brothers Dan and Dale Nothdurft

LOCATIONS: 2620 Gordon Drive and 329 W. 19th St., Sioux City;2317 S. Minnesota Ave., Sioux Falls

NO. OF EMPLOYEES: 53

ON THE WEB: wwww.tires3.com

TBmav

Clockwise from top left: Tires Tires Tires employee Tony Soule works on a vehicle’s transmission. Shannon Sullivan pours a treatment additive into a vehicle’s oil receptor as Ryan McNaughton watches. Roul Evans adjusts a motor into position as co-worker Mark Pederson (not seen) slowly lowers it back into a vehicle the two are working on. Tires Tires Tires employee Brandon Cunningham makes an adjustment to a tool as he works on a vehicle’s tire mount.


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Trucking companies are having to change the way they do business because of new emissions standards set by the Environmental Protection Agency (EPA).

A 2010 EPA mandate requires that NOx levels from new trucks be reduced to almost zero, 0.2g/bhp-hr (braking horse power per hour).

NOx, or Oxides of Nitrogen) is an exhaust element that contributes to acid rain, smog and greenhouse gas levels. This environmental pollutant is a by-product of the high-temperature diesel combustion process. The hotter the com-bustion temperature, the more NOx is created.

Because of the mandate, Freightliner and other manufacturers of medium- and heavy-duty trucks are choosing to use new technologies to meet the standards, said Joe Swanson, sales manager at Hol-comb Freightliner.

The technology most commonly used is Selective Catalytic Reduction, a simple, cost-effective NOx reduction solution that delivers reduced maintenance, in-creased fuel economy and requires fewer regenerations.

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injected into the exhaust stream, which reacts with the NOx in the SCR catalyst, forming harmless nitrogen and water.

The other solution is In-Cylinder EGR. Exhaust gas is cooled and recycled back through the engine. This reduces the amount of oxygen available for combus-tion, which in turn reduces the combus-tion temperature in the cylinder. The costs for In-Cylinder EGR and air han-dling needs with potential for additional turbocharging capability and decreased engine life.

Some companies combine both tech-nologies to efficiently reduce harmful emissions and provide better perfor-mance.

Tom Schoening, marketing commu-nications manager at Peterbilt in Sioux City, said the cost of manufacturing new green trucks to meet new emissions stan-

dards has raised the price tag of a new heavy truck by up to $30,000.

The new equipment will also require more equipment maintenance costs, increase vehicle weight and reduce fuel economy.

Russ Holzman, owner of Holzman Trucking in Le Mars, Iowa, has seen his truck maintenance costs increase be-cause of the regulations.

“It costs more to go out and replace EGR valves and particulate filters, and anything else related to the emissions system in a truck,” said Holzman, whose company specializes in hauling live-stock to market for local farmers within a 30-mile radius, refrigeration units for Wells’ Blue Bunny, and van freight, such as paper. “The new emissions standards have definitely made it more expensive to operate a trucking business.”


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franchise will improve product availability and create more business opportunities at Hol-comb Freightliner in the light and medium duty segments.

“We went after them to help

in with Sterling,” which was discontinued,” said Joe Swan-son, sales manager at Holcomb Freightliner. “Not having Ster-ling affected our vocational ability. Now we can do every-thing from refuse to rescue. Different types of body build-ers make the Mitsubishi Fuso

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“This will open up some of the construction and munici-pality segments we have been missing - concrete, heavy haul and vocations,” he said.

Holcomb Freightliner caters to the trucking market by stay-ing open when most business-es are closed. They offer ser-vice on Saturday and Sunday.

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Motorists can expect more headaches in the Riverside area when Interstate 29 work resumes in the spring, marking the third year of a decadelong upgrade to widen an 11-mile stretch to six lanes and extend the on/off ramps.

And it’s only going to get worse when the project reaches its planned down-town phase in 2013, affecting not only traffic flow but also access to busi-nesses.

“It is going to be devastating to downtown unless we as a downtown are proactive in working with the Iowa Department of Transportation in maintaining access,” said Larry Jensen, general manager of Holiday Inn at 701 Gordon Drive.

Motorists will have to make their way through a maze of detours and will find such major arteries as Floyd Boulevard,

Dace Avenue, Leech Avenue, Gordon Drive, Pierce Street, Virginia Street, Wesley Parkway, Third Street and Hamilton Boulevard inaccessible from certain directions.

IDOT has held informational meet-ings as downtown planning has pro-ceeded, and IDOT District 3 transpor-tation planner Dakin Schultz said the goal is to keep the public informed. “We want everybody to be able to be aware of what is going on,” he said.

However, he said, it’s too early to know exactly in what order the com-plex downtown work will be staged over several years. Details will emerge as the Iowa Highway Commission approves funding for that segment of the project. The estimated cost is well in excess of $200 million.

“One year, it is going to be Gordon Drive that will be severely impact-ed. One year, it is going to be Wesley

Parkway. One year, it is going to be parts of Hamilton, so it is going to be differ-ent areas at different times,” Schultz said.

“Anytime you do a major reconstruc-tion project in the ballpark of hundreds

INTERSTATE 29 CONSTRUCTION

Caution: Headaches ahead

Think I-29 construction is a nuisance in 2011? Just wait for 2013

Journal photo by Jerry Mennenga / Find more photos and buy copies at siouxcityjournal.com A construction worker shoots cement out away from a southbound lane of I-29 just south of the Riverside exit as work continues.

INSIDEPlan ahead by looking at the various phases of the project with our Inter-state 29 map. Page 28Take a closer look at the first five years of the 10-year project. Page 28The project’s cost is significant. Find the cost by year for the first five years. Page 27The history of Interstate 29 is long and diverse. Journal reporter Lynn Zersch-ling takes a look back. Page 30



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Larsen looms large in interstate’s historyBY LYNN ZERSCHLING

Business Journal staff writer

SIOUX CITY – Interstate 29 runs through Sioux City in great part due to the efforts of Chris Larsen, Jr., a Sioux City businessman who once was described as a “towering giant of a man.”

In 1955, Gov. Leo Hoegh appointed Lars-en to what was then called the Iowa High-way Commission, where he was elected chairman. He also was a member of the Iowa Toll Road Authority from 1955-57.

Civic and community leaders lauded Larsen’s influence in steering the course that resulted in highways being built or re-constructed in Northwest Iowa, including a segment of U.S. Highway 75 from Sioux City to Le Mars.

After the passage of the Federal Aid Highway Act in 1956 to build the interstate highways throughout the country, Larsen lobbied to get I-29 routed through Sioux City and pushed construction ahead of other parts of I-29 in Iowa and in the rest of the country.

The freeway parallels the Missouri River through Sioux City. The riverfront park between I-29 and the river bears Larsen’s name, as does the roadway along the park.

Larsen owned and served as president of the National Printing and Letter Co. and was president of the Noon Rotary Club as well as being involved in a host of other community organizations. From 1960-1965, he served on the Woodbury County Board of Supervisors.

After his death in 1969, members of the Rotary Club and other leaders lobbied to have the park along the riverfront named in his honor in recognition of his vision, influence and actions.

During a dedication ceremony on July 26, 1972, Rep. Wiley Mayne, R-Iowa, stat-ed, “He was a towering figure of a man who left not only an imprint on our hearts, but

in what we see before us now.”Mayor Paul Berger described Larsen as

“the type of man who makes things hap-pen. He was quite forthright and spoke with candor.”

Not everyone always agreed with Lars-en’s views, Berger noted, but they all re-spected him.

“He gave for himself for the betterment of his community. He leaves a legacy of service and devotion to his fellow man.”

Rotary President John Q. Harris said the idea for the park and road bearing Larsen’s name was conceived in 1970 by Ray Ken-nedy, a past Rotary president and district governor.

Harris noted he and Larsen had been friends since 1942, adding, “’He was not afraid to stand up for principles he believed in.”

By the numbers: Proposed project cost 2011-14

2011-14:$33.2 million in fiscal year 2011

$38.7million in fiscal year 2012

$35.8millionin fiscal year 2013

$70.2million in fiscal year 2014

Influential designersAlong with Chris Larsen, Jr., chairman of the state highway commission, another man with Sioux City ties has been credited for designing the route of I-29 through Sioux City. Don McLean was that road en-gineer for the state, according to a Journal article. His father, J.C. McLean, was the Woodbury County highway engineer for almost 40 years until his retirement in 1951.

Other key designers were James Wig-stone, senior road designer for the state; Joseph Holdefer of Sioux City, assistant district engineer, in charge of construc-tion, and Howard Gunnerson, assistant safety and traffic engineer who figured traffic patterns and speeds. Gunnerson lived in Sioux City from 1946 to 1949 while supervising the surveying and grading of the original Gordon Drive from the down-town area.

of millions of dollars, there are going to be impacts on the traveling public,” he added. “One of the things that we try to minimize is those impacts. There are not great alterna-tives for rerouting traffic through the down-town area.”

The Holiday Inn’s Jensen has attended IDOT’s informational meetings but said the potential impact on the hotel is hard to quantify at this point. He said he’s trying to be optimistic and plans to keep the hotel open during the prime construction time.

He just hopes the detours will be clearly marked so travelers and other patrons can get to Holiday Inn.

RIVERSIDE DELAYSIn the meantime, the Riverside work hit a

snag, and contractor Knife River Midwest lost out on a $450,000 bonus, when con-struction planned for 2010 wasn’t com-pleted.That means motorists who’ve been dealing with ramp closures, head-to-head traffic, lane switches and tricky merge ma-neuvers since 2009 will have more of the same this year.

The $17.3 million contract to pave three southbound lanes on Iowa’s northernmost section of I-29 included a “no excuses” bonus for a Dec. 17 completion date to en-sure the work was done before winter. But IDOT Resident Construction Engineer Dean Herbst of Sioux City said Knife River com-pleted only one of the two miles of south-bound lanes, leaving the timing for 2011 work slightly up in the air.

Herbst said IDOT originally planned to award a contract this month for the 2011 work but that there is now a question about whether to delay seeking bids for the north-bound lane paving at Riverside. IDOT offi-cials want to make sure there are no conflicts between the northbound and southbound projects. How long it will take Knife River to complete the southbound lanes is uncer-tain, Herbst said, but he estimates it could run from April to June.

“The intent was to have all three south-bound lanes paved (in 2010),” he said.

Regardless of that disappointing setback, Herbst said it doesn’t appear the goal to complete all planned reconstruction by 2008 is at risk. “We’re thinking it is not going to cause a problem with the 10 years,” he said.

Sioux City Journal file photoConstruction of Interstate 29.



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3 3 2 2 S I N G I N G H I L L S B O U L E V A R D ° S I O U X C I T Y ° I O W A ° 7 1 2 - 2 2 4 - 3 3 2 2 ° E L D O N S R E S T A U R A N T . C O M

FOCUS ON SAFETYThe project, to be completed in three seg-

ments, runs from the border at South Dakota to a bit south of exit 41, at Sergeant Bluff. Herbst said ideally, the northern segment, from the state line to the Hamilton Boule-vard exit, will be finished this year, after the northbound lanes are paved three-wide near a railroad line. The estimated cost for that piece is $12 million, since it is less complex than the southbound paving of the Riverside area.

Still ahead for this year, in addition to the Riverside work, are paving southbound lanes from the U.S. Highway 20 intersection north to a railroad overpass, rebuilding the inter-change ramps with U.S. 20, which will re-quire major detours at times, when the ramps are closed, and creating a new bridge in the northbound lane near the Singing Hills exit.

The project is designed to increase safety of travelers moving through Sioux City while eliminating outdated entrances into and out of the downtown area.

“Several of the ramps don’t meet current standards, so it will improve safety. It will provide additional (traffic) capacity as well,” Herbst said. “You drive it and you know there are certain areas – the Floyd River entrance going southbound is scary at times.”

RoseAnn Pridie, who has lived in Sioux City for 32 years, agreed the interstate is in dire need of improvement. The Morningside area resident said although she doesn’t drive through Riverside often, the construc-tion there over the past two years has pro-vided challenges. However, she said some

inconvenience is the price for a better road.“It has been frustrating, but that is natural

with any kind of construction. Construction is never easy,” Pridie said.

Interstate 29: The first five years2009: IDOT focused on creating a new Riv-erside Boulevard interchange, which set the stage for 2010 and 2011 work to widen the northernmost section of I-29..

2010: The section nearest the South Dakota border, running past the Riverside inter-change south to a bit north of the Hamilton Boulevard exit, was affected most. At various times the number of drivable lanes dropped to one in either direction.

2011: Construction this year be in four areas:

■ Paving northbound lanes in the northmost section of the project, along with three items in the southmost section.

■ Paving southbound lanes from the U.S. Highway 20 intersection north to a railroad overpass.

■ Rebuilding the interchange ramps with U.S. 20, which will require major detours when the ramps are at times closed.

■ Creating a new northbound bridge near the Singing Hills exit.

2012: Work involves widening the southern segment and perhaps some middle segment work downtown.

2013: Major work in the downtown area is planned.

I-29: Project to increase safetyFROM PAGE 27

Missouri River

SouthDakotaBorder

RiversideBoulevard

Interchange

HamiltonBoulevard

Interchange

151

149

WesleyParkway

Interchange

148

Nebraska Street/Pierce StreetInterchange

147B

Floyd BoulevardInterchange

147ASegment 3

Segment 2

Segment 1

US Highway20/75 & I-129Interchange

144

Singing HillsBoulevard

Interchange143

8th StreetSergeant Bluff

Sergeant Bluff/Sioux Gateway

Airport Interchange141

SergeantBluff

Dakota City

South Sioux City

Sioux City

Floy

dCh

anne

l

Big Sioux River

Floy

dBou

leva

rd

Wes

ley

Pkw

y

Ham

ilton

Boul

evar

d

Riverside

Bo

ulevard

Singing Hills Boulevard

8th Street

IOWA

NEBRASKA

SOUTHDAKOTA

7520

77

12

29

29

29

29

129

Project Study AreaI-29 Sioux City Interstate Study

I-29

0 5,0002,500

SEGMENT 1: South of Sergeant Bluff to near the Burlington Northern Santa Fe Railway bridge over the Missouri River. Widen from four lanes to six lanes, upgrade several ramps at Singing Hills and I-129/U.S. 20/U.S. 75 interchanges.SEGMENT 2: Downtown, from Burlington Northern Santa Fe Railway bridge to west of Hamilton Boulevard interchange. Encom-passes Floyd Boulevard, Pierce Street, Nebraska Street, U.S. 77/Wesley Parkway and Hamilton Boulevard interchanges, several local street connections.SEGMENT 3: West of Hamilton Boulevard interchange to the South Dakota state line. Widen from four to six lanes, upgrade Riverside Boulevard ramps.


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The Iowa Motor Truck Association has created a new division, called Iowa Truck Services, that will provide licensing, per-mitting, safety and compliance solutions for member and non-member motor carriers, as well as farmers and independent businesses with delivery operations.

A new regulatory approach will be soon rolled out by the Federal Motor Carriers Safety Administration. Comprehensive Safety Analysis 2010, or CSA 2010, is a re-vised business model for safety compliance and enforcement. Ini-tiated in 2004 in re-sponse to trucking in-dustry growth, the new initiative is designed to help the FMCSA and its state partners iden-tify carriers and drivers with safety issues, and then intervene with corrective measures.

CSA 2010 extends the reach of regulatory and safety compliance. Farmers and indepen-dent businesses with delivery operations now will be required to comply with the same regulations imposed on interstate commercial trucking companies. It also creates more checks and balances, with a new intervention process. As part of CSA 2010, carriers and drivers will be assessed monthly from data collected on all roadside inspections.

Any carrier found deficient in one of the seven Behavior Analysis and Safety

Improvement Categories will be issued a Letter of Intervention by the FMCSA. The carrier then will be required to submit a Cor-rective Action Process and work with regula-tory officials to ensure processes are in place to reduce and eliminate future violations in the deficient area.

Trucking industry leaders say, without question, the new rules will have a greater impact in the marketplace than any other new regulatory change in recent years.

“Safety is a top pri-ority in the trucking industry, and we are al-ways looking for ways to help all carriers be in compliance,” said Brenda Neville, presi-dent of the IMTA. “As with any major change, there also will be some marketplace confu-sion and new burdens placed on owners and operators. Iowa Truck Services was created to help those individuals navigate the new rules and be in compliance.”

For the past few years, the safety de-partment at the Iowa Motor Truck Associa-tion, now part of the Iowa Truck Services

team, has been preparing for the regulatory changes. It has conducted several CSA 2010 sessions with IMTA member firms, and it offers a tremendous amount of expertise, insight and education for both management personnel and drivers.

Trucking division launched to address new regulations

“Safety is a top priority in the trucking industry, and we are always looking for ways to help all carriers be in compliance. As with any major change, there also will be some marketplace confusion and new burdens placed on owners and operators. Iowa Truck Services was created to help those individuals navigate the new rules and be in compliance.”

BRENDA NEVILLEIMTA president

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BY LYNN ZERSCHLINGBusiness Journal staff writer

SIOUX CITY – In 1956, Congress passed legislation paving the way for construction of what was called the greatest public works project in the country – the interstate high-way system.

President Dwight D. Eisenhower signed the act, which carried his name since he was the chief cham-pion of the program.

Initial cost estimates placed the construction bill at $25 billion over 12 years. The interstates ended up costing $114 billion and took 35 years to complete, according to a history of the interstates published by the Federal Highway Adminis-tration.

Interstate 29 runs from Kansas City, Mo., north to the Canadian border near Pembina, N.D., where it connects with Manitoba High-way 75.

In Iowa, the freeway begins near Hamburg, running north through Sioux City to the South Dakota border at the Big Sioux River.

The first segment of I-29 in Iowa opened on Oct. 1, 1958, in Sioux City. That three-mile stretch ran from the Big Sioux River south to the U.S. 20/Highway 77 bridge across the Missouri River.

At Thanksgiving a month-and-a-half later, a 20-mile stretch of freeway opened to traffic from just north of Council Bluffs to Missouri Valley.

By 1960, the interstate had opened to Sloan, Iowa. In Sep-tember 1961, I-29 opened across the Big Sioux River into South Da-kota. The last section of I-29 was completed on Dec. 15, 1972.

Much of the efforts for the early start on the Sioux City leg of the project has been given to Chris Larsen, Jr., chairman of the state highway commission who was from Sioux City.

Larsen, along with the Sioux City Chamber of Commerce, be-gan working to secure the western Iowa route when discussion of the national network was first dis-cussed in the early 1950s, according to Journal stories.

They lobbied to have the new roadway follow the sweeping curve of the Missouri River past

the business district, the stock-yards, the Floyd Monument and the airport.

As a result of their planning ef-forts, the I-29 section through Sioux City was planned ahead of the rest of the project.

Just one year after Congress passed the legislation launching the interstate system project, the first contract was let in Iowa – and it involved work in Sioux City. That contract was for the interchange at the Combination Bridge , which was replaced in the 1980s by the Veterans Memorial Bridge.

As part of the planning efforts, Larsen and Earl Capel, district engineer for the state highway de-partment, made presentations to a 126-member committee formed to promote the interstate project in Sioux City, as well as to the City Council.

On June 18, 1956, the council approved the preliminary plan for the riverfront route from the foot of Pierce Street to the railroad bridge

just south of the mouth of the Floyd River.

In a report a week later, Larsen and state engineers announced I-29 would consist of four lanes of traffic with hard-surfaced shoul-ders.

Seven interchanges would be built at Riverside Boulevard behind the drive-in theater, Isabella Street, the Combination Bridge cloverleaf, Pierce/Nebraska streets, South Wall Street, about a half-mile south of the Floyd Monument and the main gate to the Sioux City Air-force Base.

(Several of those interchanges were routed on what is now Hamil-ton Boulevard, Floyd Boulevard and U.S. 20/Highway 75 to Fort Dodge/South Sioux City.)

State engineers said the speed limit would be set at a minimum of 50 mph, but the top speed limit had not been designated.

The cost of the 10.7-mile stretch through Sioux City was placed at $12.9 million.

In order to build I-29 through a narrow band of land between the river and Sioux City Stockyards, more than 100 houses in the South Bottoms had to be demolished or moved.

Enrollment at the nearby Hobson Elementary School reflected the impact of the loss of those families. In 1956, Hobson had 267 pupils. By 1959, the number of children at-tending school there had dropped to 164, according to Journal stories.

The neighborhood was often was described as a “mini United Na-tions” since residents were Polish, Lithuanian, Greek, African-Amer-ican, German, Russian, Italian, Scandinavian, Syrian, Mexican and Irish, along with native Americans. Most worked for packing houses and the railroads.

Construction of Interstate 29 and the channelization of the Floyd River proved the demise of that ethnic neighborhood, but not the residents’ spirit. South Bottom reunions are held annually.

On Dec. 15, 1971, a dedication ceremony and formal opening of 27 miles of Interstate 29 through Sioux City to Junction City, S.D., was held on the interstate bridge over the Big Sioux River.

On hand were Iowa Gov. Normal Erbe and South Dakota Gov. Archie Gubbrud who rode in a $125,000 experimental Chrysler Corp. auto-mobile to break the ribbon.

First segment of I-29 opened in Sioux City

File photoConstruction of Interstate 29.

For June 22, 1958, Sunday articles on the interstate project, the Sioux City Journal asked the 174th Air National Guard at the Sioux City Airbase to take aerial photographs of the Interstate 29 construction through Sioux City.

In April of that year, the air guard had been converted from a de-fense fighter squadron to a photo tactical reconnaissance unit. Since the switchover, air guard members started training for their new role by taking and processing photo-graphs in this area and agreed to take the pictures for the Journal as part of their training.

Maj. Donald Forney, squadron commander, flew at an altitude of 4,000 feet. He took 172 pictures with new camera equipment provided the guard as part of their mission. Each negative measured nine inches by nine inches square. All the pictures were taken on one roll.

After the negatives were devel-oped, they were strung out in two long strips across the backs of dozens of chairs in an air guard hanger classroom to dry, accord-ing to a Journal story. Each print had to be cut in two and pasted together with the next one by Journal staff artists. The artists used Iowa highway commission blueprints and drawings to draw in the interstate highway and interchanges on the photographs. They added identification tags for streets and other locations.

Air Guard takes aerial photos


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NEW

9

These phase two Dunes Toy Box units will be ready for occupancy 7/1/11. Own your own 25’x50’ insulated storage condo, customize it, and recapture your investment when you’re done.

399 Tower Rd., Dakota Dunes

Nice 2,604 sf free standing office building on busy Gordon Dr. 10 offices. Off-street parking. Includes furniture and equipment. For sale or lease.

3713 Gordon Drive

NEW

This 2,400 sf warehouse sits in Flynn Business Park. Completely freespan w/ 14’ O/H door, separate utilities and possibility for loading dock.

516 So Flynn, NSC

Vice President

Colonel Krage

712-251-1451

PresidentMBA, CCIM

CCIM

302 JONES, SUITE 100, SIOUX CITY

NEW

LEASED

617 5th Street

Congratulations to Meineke Car Care Centers for leasing this property for their new store opening April 1, 2011. This transacation was brokered by Colonel Krage.

6,500 sf restaurant for lease in downtown Sioux city. Includes bar area, FF & kitchen equipment.

Historic downtown bar & res-taurant in heart of entertain-ment district.. Sale comes w/FF & E, inventory, building and real estate. Past three years APOD’s available upon request.

1008 4th Street

416 Jackson Street

NEW

NEW

13,620 sf of highly visible retail space on I-29 at D’town Exit. Open floor plan & off-street pkng. Low lease rate of $3.70/sf inc RE taxes & ins. Available Feb 1, 2011.

925 Dace Ave

NEW

4444 S. York StreetFreestanding 6,000 sf steel, insulated warehouse/shop inc. 1,000 sf A/C office on 1.26 acre lot partially fenced. Great location just off I-29 and Highway 75. 2 overhead doors. For sale or lease at attractive price.

Contractor’s shop (5,940 sf) + office (2,880 sf) or whse space w/ office. 2.8 acre fenced land incl shop & pkng. Midtown location w/ add’l 3 acre yard w/ rail tracks available.

1915 Floyd Blvd

NEW NEW

Prime location, traffic & vis-ibility. 5,184 sf free standing office bldg w/off-street park-ing at door. Great signage on Dakota Ave. corner lot. Lease all or half at $6.95/sf

1312 Dakota Ave, SSCPioneer Mall 835, 1,923 & 3,600 sf spaces available. Great retail or office space. Landlord will remodel to suit. Lease price includes utilities, taxes, etc.

204 1st St, Sgt. Bluff

NEW NEW

Tune into KSCJ 1360 Talk Radio Saturday mornings from 8:10

to 8:30 a.m. to hear interviews with the “movers & shakers” of

Siouxland or go to www.kscj.com for streaming live broadcast.

siouxland business journal january 2011

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