singapoure niusletter

7/17/2019 Singapoure Niusletter

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• FIFA World Cup 2014 Overview

– 12 June -13 July 2014 – 64 matches played across 12 cities in Brazil

• Strong Demand for Brazil World Cup Tickets

– Attracting close to 10 million fans from 228 countries

– Brazil's tournament received more requests for tickets in the first 24 hours

than South Africa did in the entire first round of sales

A Highly Anticipated Worldwide Sporting Event

Source: FIFA.com, 2.3 million tickets for the 2014 FIFA World Cup already allocated to fans, 21 February 2014 IWall Street Journal, Ticket Demand Strong for Brazil World Cup, 3 October 2013 l FIFA Media Information Kit



A Global Sporting Event with a Worldwide Audience

– 3.2 billion people worldwide watched the 2010 World Cup, accounting for 46.4 % of the world population

– FIFA screened across 204 countries over 245 different channels in 2010

Growing Enthusiasm for Football in Asia

– Asia is the region with the highest audience reach (total of 884.4m viewers)

– Top 3 audience reach in Asia (by Country): China, Indonesia and Japan

– FIFA says that 43% of global live viewership were female; however due to late night screening, 6 out of 10 of

the audience profile who watched the FIFA live matches were mainly men .

Source: CNN.com, 3 October 2013, World Cup Fast Facts l The Straits Times, World Cup 2014: Broadcast rights not yet secured in Singapore, 14 February 2014 I2010 FIFA World Cup South Africa, Television Audience Report I Adweek, Brazil’s W orld Cup Is a Marketers' Dream , but also a potential nightmare, 7 October 2013

FIFA World Cup: The World's Most Widely Viewed Sporting Event



Singapore: Strong 2010 FIFA live matches viewership• Singapore represents 3.4million television viewers of 2010 FIFA World Cup – representing a

total of 64% of total population

• Singapore is the 2nd highest match coverage in Asia, offering a total of 1,051 hours of the live

matches

Diverse audience profile• Average age group in Asia: 16-49 years

• Due to time zone, live matches mainly watched by male (representing average 60%)

Singapore:Market Outlook

FIFA World Cup: Strong demand for Live matches in Singapore

Source: JCDecaux Changi Airport Research 2012 I 2010 FIFA World Cup South Africa, Television Audience Report I Adweek, Brazil ’s WorldCup Is a Marketers' Dream , but also a potential nightmare, 7 October 2013



Recommended Media Opportunities to

Reach Out to FIFA Enthusiasts in Singapore

Cinema Platform Mallscape Platform

FIFA | Media Offer |

Audience Profile

•Youth and young professionals

•Highly curious and trend-setting

Reach out to a

receptive and engaged audience

like no other media can

Reach out to an

elite audience hungry for

new and current trends

Audience Profile

•Families & PMEBs• An influential demographic

•Constantly looking out for easily digestible

content served up in a convenient, yet

targeted, manner



FIFA Package: Cinema

Reach out to a receptive and engaged audience

like no other media can



Islandwide

Onscreen

Package

(4wks)

Increase Your Brand Visibility and Achieve High Brand Recall

Through use of Onscreen and Offscreen

Offscreen Platforms

•Popcorn Bags(2 wks)

•Ticket Sleeves (2 wks)

Poster Spaces*

•L1 Scrolling Posters (4wks)

•L5 Posters (4 weeks) **

*Poster production undertaken at client’s cost **Exclusive to the first 2 advertisers only

►No selection of movies by advertisers► Valid for advertisements displayed from May – July 2014 only

► Media cost excludes production cost; All production cost to be undertaken by client



2014 Islandwide Onscreen Package

Cineplexes No of paid halls per wk

CATHAY Cineplexes

Cineleisure Orchard 9

The Cathay 7

Causeway Point 7

Ang Mo Kio Hub 8

Downtown East 6

West Mall 5

JEM 8

FILMGARDE Cineplexes

Kallang Leisure Park 6

Bugis+ 8

Total 64

+ Bonus 10 halls

Package Entitlements

Potential to reach up to

184,000 movie go-ers weekly

Islandwide Awareness

Helping your brand to achieve a higher brand recall

►No selection of movies by advertisers.► Minimum 2 weeks booking required.► Excludes production cost @ $2,200

74 halls, 13,320 spots

4 weeks exposure, based on

30 secs onscreen advertisement

FIFA | Cinema Media Offer |




Synergize Your Brand Message with Your Onscreen Campaign

Popcorn Bags Movie Ticket Sleeves

Description

Duration 2 weeks

Location The Cathay (TC) &

Cathay Cineleisure Orchard (CCO)

Qty TC: up to 3,000 bags/wk

CCO: up to 5,000 bags/wk

DescriptionDuration 2 weeks

Location The Cathay (TC) &

Cathay Cineleisure Orchard (CCO)

Qty TC: up to 25,000 pcs/wk

CCO: up to 25,000 pcs/wk

*Mock ups are for illustration purposes only




Helping Your Brand Increase Your Brand MileageBonus

L1 Scrolling Panels L5 Static Panels

Description

Duration 4 weeks

Location Cathay Cineleisure Orchard (CCO)

Qty 4 posters

Description

Duration 4 weeks

Location Cathay Cineleisure Orchard (CCO)

Qty 2 posters

(exclusive to first 2 advertisers only)




FIFA Package: Mallscape (Citylink)

Reach out to an elite audience

hungry for new and current trends



Interactive platforms designed to bring out the best in your campaign

and stand out from the crowd

Citylink Digital Walkway

(using integrated/

synchronized digital content)

Citylink Digital Walkway•Additional 1 week

Event Space

•Atrium Space (West)

►Valid for advertisements displayed from May – July 2014 only► Media cost excludes production cost; All production costs are to be undertaken by client

*Event Space subjected to availability



FIFA | Mallscape Media Offer |

Citylink Digital Walkway: Engaging and Interactive

Description

Duration 4 weeks

Location Citylink Digital Walkway (Wall Wrap & 7 Digital screens using integrated/ synchronized content)




FIFA | Mallscape Media Offer |

Helping Your Brand Increase Your Brand MileageBonus

Description

Duration 2 weekends (Fri-Sun)

Location Citylink Atrium Space (West)

Platform Size 2m (W) x 2m (L) x Height to be confirmed

Citylink Digital Walkway Event Space

Description

Duration Additional 1 week BONUS

Location Citylink Digital Walkway




JCDecaux Your Choice Partner to be Part of the FIFA Rhythm

Offering The Right Audience Base

Platform locations with high concentration of key FIFA

enthusiasts

• Singapore represents 3.4million television viewers of 2010

FIFA World Cup – representing a total of 64% of total

population• Singapore is the 2nd highest match coverage in Asia,

offering a total of 1,051 hours of the live matches

Interactive and Impressionable Media Solution

Interactive and eye-catching media solutions for

increased reach and exposure

Bringing out the best in your campaign through

mediums designed to maximize creative flexibility

Helping you to effectively ENGAGE and CONNECT with your target audience

FIFA | Summary |



Contact us now to find out more

JCDecaux Singapore Pte [email protected]

+65 6333 6639

mailto:[email protected]

mailto:[email protected]

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