singapore schools strategic planning meeting 2011 28 – 29 april resourcing for 21 st century...
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SINGAPORE SCHOOLS
Strategic Planning Meeting 2011
28 – 29 April
Resourcing for 21st Century Learning:
Multimodal for ‘Multinodal’
By Marina Ooi
General Manager Schools & ELT Publishing
Pearson Education, Singapore
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21st Century Learning2
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21st Century Learning3
Resourcing for 21st Century Learning:Multimodal for Multinodal
1. Challenges Faced viz Learner Profile
2. What is Multimodality
3. Reality Check - Reflect on Practice
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21st Century Learning4
Challenges Faced viz Learner Profile
1
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21st Century Learning5
Evolution of Generational Learning
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21st Century Learning6
Generation M
Multitask
Multimedia
Multimodal•Digital Native
•Mobile Devices
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21st Century Learning7
Brain Research
Impacts on Learning
• Sleep
• Caffeine
• Culture
• Personality
• Air Temperature
• Hunger
Multimodal for Multinodal
Eg. Visual indexing
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21st Century Learning8
REDBLUE
GREENYELLOW
BLUERED
YELLOWGREENBLUE
GREENRED
YELLOW
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21st Century Learning9
Active Learning
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21st Century Learning10
Generation M
Multitask
Multimedia
Multimodal
MultinodalVariety & Differentiation makes
21st Century Learner engagement possible
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21st Century Learning11
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21st Century Learning12
What is Multimodality?
2
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21st Century Learning13
Michael Halliday’s Semiotic Resource Descriptions
Visual Images
Symbolic Data
Music & Sound
Linguistic (Language & Text)
Digital Imagery
Architecture & Space
Mathematical Symbolism
Movement & Gesture
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21st Century Learning14
Case Study
Read Text - Key Message
Listen to Music & Sound
Watch Gestures & Movement
Look at Visual ‘Product Packaging’
Location & Space
Audience Profile & Reaction
Year/Context
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21st Century Learning15
[1st Verse]She Was More Like A Beauty Queen From A Movie SceneI Said Don't Mind, But What Do You Mean I Am The OneWho Will Dance On The Floor In The RoundShe Said I Am The One Who Will Dance On The Floor In The Round
[2nd Verse]She Told Me Her Name Was Billie Jean, As She Caused A SceneThen Every Head Turned With Eyes That Dreamed Of Being The OneWho Will Dance On The Floor In The Round
[Bridge]People Always Told Me Be Careful Of What You DoAnd Don't Go Around Breaking Young Girls' HeartsAnd Mother Always Told Me Be Careful Of Who You LoveAnd Be Careful Of What You Do 'Cause The Lie Becomes The Truth
[Chorus]Billie Jean Is Not My LoverShe's Just A Girl Who Claims That I Am The OneBut The Kid Is Not My SonShe Says I Am The One, But The Kid Is Not My Son
[3rd Verse]For Forty Days And Forty NightsThe Law Was On Her SideBut Who Can Stand When She's In DemandHer Schemes And Plans'Cause We Danced On The Floor In The RoundSo Take My Strong Advice, Just Remember To Always Think Twice(Do Think Twice) [4th Verse]She Told My Baby We'd Danced 'Till Three Then She Looked At MeThen Showed A Photo My Baby CriedHis Eyes Looked Like MineGo On Dance On The Floor In The Round, Baby
[Bridge]People Always Told Me Be Careful Of What You DoAnd Don't Go Around Breaking Young Girls' HeartsShe Came And Stood Right By MeThen The Smell Of Sweet PerfumeThis Happened Much Too SoonShe Called Me To Her Room
[Chorus]Billie Jean Is Not My LoverShe's Just A Girl Who Claims That I Am The OneBut The Kid Is Not My SonBillie Jean Is Not My LoverShe's Just A Girl Who Claims That I Am The OneBut The Kid Is Not My SonShe Says I Am The One, But The Kid Is Not My SonShe Says I Am The One, But The Kid Is Not My SonBillie Jean Is Not My LoverShe's Just A Girl Who Claims That I Am The OneBut The Kid Is Not My SonShe Says I Am The One, But The Kid Is Not My SonShe Says I Am The One, She Says He Is My SonShe Says I Am The OneBillie Jean Is Not My LoverBillie Jean Is Not My LoverBillie Jean Is Not My LoverBillie Jean Is Not My Lover
Billie Jean by Micheal Jackson - 1982 Thriller Album
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21st Century Learning16
Facts
Released Dec 1982 in Thriller Album
Released in Jan 1983 as a Single with Short Film
March 1983 – Motown Live Performance
Sold Out Standing Space Concert in Bucharest 1993
30th Anniversary Concert 2001 @ Madison Square Garden
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21st Century Learning17
Product Architecture
BillieJean
Lyrics Music AudioShortFilms
Live Performances
OriginalSingle
VersionPromo Copy
Event:Motown
Concerts:Victory
BadDangerousHistory etc
Original Versions
Props
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21st Century Learning18
Recognition of MJ’s Billie Jean
1984 Grammy Awards the song earned Jackson two of a record eight awards; Best R&B Song and Best R&B Male Vocal Performance.
Billboard Music Award for favorite dance/disco 12" LP, and the magazine's 1980's poll named "Billie Jean" as the "Black Single of the Decade.
National Association of Recording Merchandisers Gift of Music award for best selling single in 1984.
By 1989, the standard format single was certified platinum by the Recording Industry Association of America, for shipments of at least one million units.
The digital sales of "Billie Jean" were certified gold in 2005, for shipments of at least 500,000 units.
The total number of digital downloads of the song in the US, as of March 2009, stands at 864,000.
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21st Century Learning19
MJ’s Credits
credited with having transformed the music video from a promotional tool into an art form, with videos for his songs "Billie Jean", "Beat It" and "Thriller" making him the first African American artist to amass a strong crossover following on MTV.
With stage performances and music videos, Jackson popularized a number of physically complicated dance techniques, such as the robot and the moonwalk.
His distinctive musical sound, vocal style and choreography has inspired numerous artists ranging in style from Pop, Contemporary R&B, Rock and Hip Hop music, while also breaking down cultural, racial and generational barriers.
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21st Century Learning20
Significance of Billie Jean to MJ
Author of Lyric/Songwriter
Musician
Singer
Dancer - MoonWalk
Choreographer
Record Producer
Product Designer
Businessman
Passionate; Perfectionist; Creator- Innovator
A Role Model for Multimodality!
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21st Century Learning21
Reality Check
2
3
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21st Century Learning23
Let’s Analyse… Your Homework!
MJ’s
Black or White Heal the World Earth Song
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21st Century Learning24
Your Homework
Read Text/Lyrics of Micheal Jackson’s three songs, ie. Black or White, Heal the World and Earth Song for Key Messages
Listen to the Music
Watch MJ’s in Video from YouTube if accessible
Notice MJ’s ‘Packaging’
Location/Venue
Search for all possible delivery formats
Audience
Year
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21st Century Learning25
Title: MJ’s
Multimodal Resources Black & White Heal the World 1Heal the World 2
Earth Song
Text/Language/Message/Theme
Music/Sound
Gesture/Movement
Visual/Packaging
Location/Space
Audience
Year
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21st Century Learning26
Task: Design Call for Action/s for 2012
Work in groups for 30mins
Present in 2mins
Let’s Reflect & Work in Groups
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21st Century Learning27
Analogy at Play
Publishing Brand
Country Syllabus Cycle
Subjects
Content = Text, Illustrations, Photos, Interactives, Videos,
etcDesign, Packaging, Format,
etc
Michael Jackson
Albums
Songs
Theme, Lyrics, Music, Videos,
Design, Packaging, Format, etc
Girl Guides & Girl Scouts
Country Locations
Core Areas
Themes, Content, Videos, Music, language
Design, Packaging, Format, etc
What made the difference?
Multimodality? Is it new… not!
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21st Century Learning28
Girl Guides/
Girl Scout Educational Programme
Values Skills Leadership Non-formal Global
Girl Guides/Girl Scouts
Educational Programmes
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21st Century Learning29
Analogy & Reflection for Group Work
MJ = Girl Guides & Girl Scouts
Albums = Programme
Each Song = Core Areas with Key Messages
Key Question:
•What are your challenge/s when promoting Girl Guiding and Girl Scouting in your in competition with other uniform groups/activity groups/youth organisation?
– How do you ‘package’ to market Girl Guides/Girl Scouts now? How should it be in the future?
– What is your current delivery modes/formats now? How will you deliver to attract/engage promote 21st century learners?
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21st Century Learning30
PLENARY 1 GROUP WORKKey Question: What are your challenge/s when promoting Girl Guiding and Girl Scouting in competition with other uniform groups/ activity groups/youth organisations?
Sub-Questions Today Future
‘Packaging’ to promote Girl Guides and Girl
Scouts
Delivery modes/formats to
engage
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21st Century Learning31
Group Presentations: 3.20pm – 1 minutes each
Plenary
2
4