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TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
TOURISM POLICY:
THE UNWTO PERSPECTIVE
TOURISM POLICY:
THE UNWTO PERSPECTIVE
PROF. DR. EDUARDO FAYOS-SOLÀ
REGIONAL REPRESENTATIVE FOR EUROPE
WORLD TOURISM ORGANIZATION
Tourism Marketing Trends, Challenges and Opportunities
Vilnius - Lithuania, 27-28 February 2008
Tourism Marketing Trends, Challenges and Opportunities
Vilnius - Lithuania, 27-28 February 2008
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
“The past is a foreign country
They do things differently there”
L.P. Hartley, The Go-Between, 1953
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
The good news:
1. Tourism is resilient.
2. Growing social acceptance of tourism worldwide.
3. Technological advances can improve quality and competiveness in tourism.
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
The other news:
1. Successive shocks on tourism since 2001
2. Record short-term effects
3. Direct impacts over the expectations and perception of consumers
4. Tourism is impacting the global environment
5. Uncertain time horizons
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
THE INFLUENCE OF TOURISM
YEAR INTERNATIONAL TOURISTS
EARTH POPULATION
RATIO
1900 1 M 1,000 M 0.1%
1950 25 M 2,556 M 1.0%
1980 274 M 4,452 M 6.2%
2002 703 M 6,229 M 11.3%
2006 846 M 6,517 M 13%
2007 898 M 6,602 M 13.6%
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
VARIATIONS IN INTERNATIONAL TOURISM DEMAND
6,4%
7,2%
0,6%
8,5%
3,4%
4,9%
4,1%
6,7%
4,1%
2,8%
3,8%
7,7%
0,0%
2,9%
-1,5%
10,1%
5,5% 5,4%
6,1%
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Source: World Tourism Organization
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
BUSINESS PARADIGMS IN TOURISM
• Technical elements: e.g. Jet • New procedures: e.g. Apex,
franchises • Social changes: e.g. Postwar
society, education • Economic environment: e.g.
Cheap oil
• Technical elements: e.g. Jet • New procedures: e.g. Apex,
franchises • Social changes: e.g. Postwar
society, education • Economic environment: e.g.
Cheap oil
• Technical elements: e.g. Computers • New procedures: e.g. Segmentation
of supply, system economies • Social changes: e.g. Individualized
and professionalized tourists • Economic environment: e.g.
Increased disposable incomes
• Technical elements: e.g. Computers • New procedures: e.g. Segmentation
of supply, system economies • Social changes: e.g. Individualized
and professionalized tourists • Economic environment: e.g.
Increased disposable incomes
ARTISANAL AGEARTISANAL AGE
FORDIAN AGEFORDIAN AGE
NEW AGE OF TOURISM
NEW AGE OF TOURISM
TIMETIME
19501950
19801980
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
21st CENTURY TOURISM AND GOVERNANCE : THE PPP-T PARADIGM
BUSINESS ORG.
COOPETITIONGOVERNANCE
SUPPORT SYSTEMS
GLOBALOUTSOURCED
P-P-CS
SUPPLY
SUSTAINABLECOMPETITIVEGOVERNANCE
DEMAND
SOPHISTICATEDP-P-CS
• PRIORITY OF ECO-EQUILIBRIUM
• “INCONVENIENT” TRUTHS
• NEW PATTERNS IN THE CONSUMPTION OF PRODUCTS AND SERVICES
• PROFOUND AND RAPID CHANGES
• PROBLEMS OF INEQUALITY AND UNDERDEVELOPMENT
• GOVERNANCE SOLUTIONS WITH TECHNOLOGICAL AND HUMANOLOGICAL BASIS
SCENARIOS
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
TECHNOLOGICAL SCENARIOS 20th CENTURYTECHNOLOGICAL SCENARIOS 20th CENTURY
Carbon as a basic energy source Carbon as a basic energy source Obsolete transport technologies Obsolete transport technologies Advances in ICT Advances in ICT Application of ICT to tourism & leisure Application of ICT to tourism & leisure Promising advances in materials technology Promising advances in materials technology Technological globalization Technological globalization
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
TECHNOLOGICAL EFFECTS
WORK
THE PARADIGM STAGES
(1) SUBSTITUTING
(2) REENGINEERING
(3) REDEFININGTOURISM
STATIC LEISURE
NEW
TECHNOLOGIES
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
HUMANOLOGICAL SCENARIOS 20th CENTURYHUMANOLOGICAL SCENARIOS 20th CENTURY
Population increase tied to underdevelopment and inequality
Population increase tied to underdevelopment and inequality
No global conflicts but crisis and localised conflicts
No global conflicts but crisis and localised conflicts
Concentration of power/ wealth / income: the importance of multinationals
Concentration of power/ wealth / income: the importance of multinationals
Human resource development (increased education) without an increase of opportunities
Human resource development (increased education) without an increase of opportunities
Worsening of security and salubrity crisis Worsening of security and salubrity crisis Frustrated globalization Liberalization
Regulation
Frustrated globalization Liberalization Regulation
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
ENVIRONMENTAL SCENARIOS 20th CENTURYENVIRONMENTAL SCENARIOS 20th CENTURY
Initial awareness of profound environmental impacts: the Meade Report, hole in the ozone…
Initial awareness of profound environmental impacts: the Meade Report, hole in the ozone…
First evidence of climate change: Glacier retreat, Greenland, Antartica, the Arctic and Permafrost
First evidence of climate change: Glacier retreat, Greenland, Antartica, the Arctic and Permafrost
Ignored impacts of tourist activity: Banalization of the concept of sustainabilty vis-a-vis tourism
Ignored impacts of tourist activity: Banalization of the concept of sustainabilty vis-a-vis tourism
Rapid rise in world population: 3.000 M (1960) to 6.500 M (2005)
Rapid rise in world population: 3.000 M (1960) to 6.500 M (2005)
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
• Priority to energy technologies not producing GHGs.
• Rationalization of energy use.
• Deepening of ICTs.
• Pro-active Governance in technological policy.
TECHNOLOGICAL SCENARIOS 21st CENTURY
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
• Initial qualified reports on the catastrophic potential of climate change: Stern report, IPCC reports, etc..
• Unsustainable situation of inequality and underdevelopment.
• Impact of exhaustion and rise in price of energy resources, raw material and water.
• Problems of security, health and natural disasters. Urgency of process re-engineering
• Enormous economic and social cost of incorrect and/or inoperable policies.
• Government and market Governance.
HUMANOLOGICAL SCENARIOS 21st CENTURY
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
• Evidence of profound climate change: Tourism - a vector and a victim of this change.
• Environmental management high costs.
• Non-management unbearable costs
• There are technological solutions whose adoption requires leadership and collective will. Political and cultural difficulties.
• Need for global tourism/environmental policies.
• Pro-active Governance in environmental policy.
ENVIRONMENTAL SCENARIOS 21st CENTURY
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
THE AGES OF TOURISM POLICY
MULTINATIONAL NATIONAL / LOCAL ORGANIZATIONS
GLOBAL STRATEGY
AND COMPETITIVENESS 4th GENERATION
SUPRANATIONAL/ NATIONAL/LOCAL
COMPETITIVENESS3rd GENERATION
NATIONALPROMOTION / PRODUCT2nd GENERATION
LOCAL/REGIONALPROMOTION1st GENERATION
AUTHORITYMAIN OBJECTIVE AGE
GLOBAL AUTHORITY
CONTRIBUTION TO GOVERNANCE AND
DEVELOPMENT5th GENERATION
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
TOURISM AND EXCELLENCE
IN GOVERNANCE
TOURISM AND EXCELLENCE
IN GOVERNANCE
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
THE CONCEPT OF GOVERNANCE
a) New processes of government/macro-management a) New processes of government/macro-management
b) Non-stop interdependence among public, private and civil-b) Non-stop interdependence among public, private and civil-society organizations. society organizations.
c) Self-defined rules of the game: c) Self-defined rules of the game: TrustTrust
d) From command-and-control procedures to networks: d) From command-and-control procedures to networks: Participatory democracyParticipatory democracy. .
e) From directing persons and programmes to coordinating e) From directing persons and programmes to coordinating resource use to produce collective added value resource use to produce collective added value
f) The State no longer has absolute control: It can be a nodal pointf) The State no longer has absolute control: It can be a nodal point
g) Key role of ICTsg) Key role of ICTs
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
THE EVOLUTION OF MACROMANAGEMENT
Hierarchical governments
Government and market
Governance
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
GOVERNANCE AS A MIX OF TRENDS
a) Outsourcing of traditionally governmental tasks to private enterprises and NGOs
b) Vertical and horizontal integration of governing processes for better service to citizen-users
c) Technologies (ICTs) that revolutionize = drastically change
d) Strong increase in citizen demand for quality public services
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
MODELS OF GOVERNMENTMODELS OF GOVERNMENT
P-P COLLABORATION OUTSOURCED
GOVERNMENTGOVERNANCE
(NETWORKED MACRO-ADMINISTRATION)
HIERARCHICALGOVERNMENT
JOINED-UP GOVERNMENT
NETWORK MANAGEMENT CAPACITIES
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
ADVANTAGES OF A TOURISM POLICY IN GOVERNANCE
a) Governance fosters innovations via partners and processes
b) Governance enables the Government to focus on its key competencies, outsourcing other tasks
c) Governance allows flexibility in production and distribution processes of public services
d) Governance allows decentralization and the consequent decision-making at the optimal level
e) The new processes are normally scaleable
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
KNOWLEDGE MANAGEMENT
AS AN INTRUMENT
KNOWLEDGE MANAGEMENT
AS AN INTRUMENT
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
PRODUCTION AND
DISTRIBUTION OF GOODS AND
SERVICES
CREATION
DISSEMINATION
APPLICATION
OF KNOWLEDGE
EVOLUTION IN VALUE CREATION
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
USUAL SHORTCOMINGS FOR TOURISM KNOWLEDGE
Research (and application of knowledge) with short-term objectives linked to the evolution of markets.
Problems of Quality and Efficiency in tourism education and training and, in general, in the dissemination of knowledge.
Difficulties in the application of knowledge in Tourism - SMEs resistant to innovation. - Tacit explicit knowledge/staff rotation. - Knowledge as a public good private good.
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
THOUGHTS ON CONTEMPORARY TOURISM POLICY
Limited bases for tourism analysis Lack of development of conceptual standards Short-sighted research and tunnel vision Poor dynamic analysis of systems
Fuzzy conceptual frameworks for Tourism Policy Specific objectives? Instruments? Effects? Action units?
National?Clusters/Destinations?Enterprises Individuals?
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
METHODOLOGICAL SUGGESTIONS FOR THE NEW TOURISM POLICY
Establish units of analysis
National frameworks / Clusters / Enterprises/ Individuals
Understand unit structures
Create typology framework
Differentiate endogenous/exogenous variables
Understand system dynamics
Agents’ control of structures
Interactions
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
METHODOLOGICAL SUGGESTIONS FOR THE NEW TOURISM POLICY (II)
Establish specific objectives of sectoral tourism policy
Evaluate tools and impacts of measures
PositioningQuality Efficiency
StrategyCompetitiveness
Monetary/FinancialFiscal/BudgetaryLegalKnowledge Management
Public Good
Private Good
SupranationalNationalCollective
Business Ass. Prod. Units
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVEAnalysis of Tourism Policy Plans
Australia Brazil Chile USA Spain India México South Africa
Total
Analysis 4 2 0 0 0 3 0 4 2Management 4 2 0 0 0 1 0 3 1Analysis 3 2 0 0 2 3 2 4 2Management 4 2 1 0 2 0 3 2 2Analysis 2 3 0 0 2 1 3 2 2Management 2 2 0 0 2 1 2 3 2Positioning 5 5 1 3 3 2 3 4 3
Dimensioning 1 0 0 0 0 2 0 3 0
Quality 2 1 2 0 3 1 3 3 2Efficiency 2 2 0 0 0 1 1 3 1Satellite Account 4 0 0 0 2 0 0 0 0
Statistics 4 1 0 3 4 0 3 2 2Analysis 4 3 1 0 4 0 3 2 2Management 2 4 2 2 3 3 3 2 3Space 0 0 0 4 1 0 5 4 2Time 3 3 1 3 4 2 3 4 3Financial Type 1 4 0 3 2 1 2 3 2
Legal Type 2 4 0 3 1 2 1 3 2K. Management 3 1 1 1 3 2 3 2 2
Creation of K. 5 1 0 2 2 0 3 2 2
Dissemination of K. 4 0 2 2 2 1 3 1 2
Application of K. 3 1 1 0 2 0 2 2 1
RESOURCES
PRODUCTS
SUPPORT SYSTEMS
PROMOTION
INFO. SYSTEMS
ACTORS
UNITS
TOOLS
ELEMENTS
Source: Hermes Institute (2004)
COUNTRIES
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
SPATIAL SCOPE FUNCTIONS
SUPRANATIONAL
NATIONAL
REG / LOCAL
GLOBAL BROTH / KNOWLEDGE
BUDGET / NORMS / KNOWLEDGE
NEW TOURISM POLICY L/L
1. ANALYSIS: STRUCTURE, DYNAMICS, BROTH
2. POLICY: P + Q + E
2.1. GOAL SETTING
2.2. MANAGEMENT
2.3. FEED BACK
3. BUILDING CAPACITY: KM /HRD
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
UNWTO PROGRAMME OF WORK
2008 - 2009
UNWTO PROGRAMME OF WORK
2008 - 2009
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
INNOVATIONS
Stronger integration with UN System
Greater coherence and clustering
Better and more flexible, coordinated response to the Members’ needs and regional specificities
Necessary synergies reinforced within a Governance framework
Better evaluation of the results achieved
Higher inclusion/presence of information and communication technologies
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
Four strategic objectives reflecting the challenges approved by Executive Council
16 specific objectives
57 areas of activity
Expected outputs
Indicators to evaluate outputs and outcomes
NEW STRUCTURE OF THE PROGRAMME
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
HOW TO READ THE PoW 2008-2009?
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
APPLICATIONS TO THE
REGION OF EUROPE
APPLICATIONS TO THE
REGION OF EUROPE
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
“Ensure the continuous improvement of competitiveness of destinations, through updated information and data on market trends, preparedness to face crises and adequate evaluation of the economic contribution of tourism, highlighting its significance.”
This objective intends to respond to Members’ short term needs, improving competitiveness and risk preparedness
3 specific objectives
13 areas of activity and some 70 specific actions
STRATEGIC OBJECTIVE A
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
“Promote the sustainable development of tourism in Member States in line with the Global Code of Ethics, to contribute to the Millennium Development Goals and to worldwide socio-economic development.”
This objective intends to ensure sustainable development and respond to long term needs
5 specific objectives
20 areas of activity and some 70 specific actions
STRATEGIC OBJECTIVE B
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
“Ensure that governments, the NTAs, tourism destinations, the private sector and other tourism stakeholders: a) benefit from the necessary education and training tools, b) establish suitable partnerships and collaboration frameworks, c) set up proper governance structures and management systems to optimize results and ensure adherence to the Global Code of Ethics, and d) obtain the necessary technical assistance and financing support.”
This objective intends to promote partnerships, human resource development and proper governance within the sector
5 specific objectives
11 areas of activity and some 40 specific actions
STRATEGIC OBJECTIVE C
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
“Support UNWTO members in the fields of information technologies, management techniques, documentation and the use of latest available technologies to enhance the image of the tourism sector and that of the Organization, directly and through its partnerships.”
This objective intends to provide information technology advice and image-building support to Members
3 specific objectives
13 areas of activity and some 70 specific actions
STRATEGIC OBJECTIVE D
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
Studies, compilation of information (stats., etc.), research, etc.
Dissemination, capacity building and general support to Member States (publications, seminars, etc.)
Specific assistance to members (technical cooperation, ST-EP missions or projects, etc.)
Cooperation and joint actions with other UN agencies, etc.
TYPES OF ACTION
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
THE UNWTO REGIONAL
REPRESENTATION FOR EUROPE:
THE FUTURE
THE UNWTO REGIONAL
REPRESENTATION FOR EUROPE:
THE FUTURE
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
FUTUREContinue the work that has been done thus far.
Define a strategy and focus on it. Work on the pursuit of excellence in Tourism Policy and Tourism Governance in Europe.
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
FUTURE Establish general lines for a MISSION:
To serve European UNWTO Member Countries in achieving ever greater standards of performance in
Tourism Policy and Tourism Governance by establishing adequate contents in the UNWTO
Programme of Work. These contents should relate to the common objectives of Tourism Policy, such as
development, mitigation of climate change, employment and other Millennium Development Goals,
and the use of tourism to assist other public policy objectives.
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
OBJECTIVESOBJECTIVES
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
OBJECTIVES Maximize participation of, and benefits for, the
European UNWTO Member States.
Create a strategy and a subsequent programme of work based on the state of the art in Tourism Policy and Tourism Governance.
Benefit from the synergies that exist between the UNWTO Programme of Work and external institutions and businesses for the execution of the contents of the strategy and the Programme of Work.
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
RANGE OF ACTIONSRANGE OF ACTIONS
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
RANGE OF ACTIONS Assist Member States in the development of strategies
in the context of turbulent markets.
Use instruments addressing the issues of quality and customer satisfaction.
Prepare and implement programmes concerning the creation of value such as innovation in technology areas, human resource development and leadership, capacity building for public officials, reengineering processes in the public sector, new products, etc.
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
SPECIFIC PRODUCTS PROPOSEDSPECIFIC PRODUCTS PROPOSED
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
SPECIFIC PRODUCTS PROPOSED (1)
1 DAY CONSULTATION on matters of Tourism Policy and Governance. This should be a direct dialog between public officials of Member States and the UNWTO Regional Representation for Europe to establish a framework for action. In the UNWTO Headquarters and/or in country.
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
SPECIFIC PRODUCTS PROPOSED (2)
PROGRAMME FOR JOINT ACTION IN THE DEVELOPMENT OF TOURISM POLICY AND STRATEGY. This programme intends to assist specific Member Countries in the development of conceptual and practical frameworks for best practice in Tourism Policy and Strategy. The programme considers as well issues of implementation in specific institutional frameworks and the necessary inputs of physical, human and financial resources.
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
PREPARING TPS FRAMEWORKS
GREEN PAPER
WHITE PAPER
STRATEGY &
COMPETITIVENESS PLAN
MASTER
PLAN
INSTITUTIONAL FRAMEWORK
PHYSICAL
HUMAN
FINANCIALRE
SO
UR
CE
S
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
GOVERNANCE IN TOURISM POLICY AND STRATEGY
Public Sector
Private Sector
NGOs
Tourism Analysis
Strategic Framework
Management Framework
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
SPECIFIC PRODUCTS PROPOSED (3)
1 WEEK CAPACITY BUILDING PROGRAMME. This is a 30 to 40 hours programme addressing country needs, subregional needs or common European needs. It gives public officials in Member Countries a better understanding of Tourism Policy and strategy instruments and UNWTO capacities in this area. It constitutes a foundation to set courses of action.
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
CAPACITY BUILDING AND ACTION AREAS (i)
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
CAPACITY BUILDING AND ACTION AREAS (ii)
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
CAPACITY BUILDING AND ACTION AREAS (iii)
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
Specific UNWTO PRACTICA for the European Region.
2 – 3 DAY PROGRAMME FOR DIPLOMATS of UNWTO European Member States.
2- 3 DAY PROGRAMME FOR JOURNALISTS AND COMMUNICATORS in UNWTO European Member States.
European PUBLIC OFFICIALS NETWORK with expertise in Tourism Policy.
Etc.
SPECIFIC PRODUCTS PROPOSED (4)
TOURISM POLICY: THE UNWTO PERSPECTIVETOURISM POLICY: THE UNWTO PERSPECTIVE
TOURISM POLICY:
THE UNWTO PERSPECTIVE
TOURISM POLICY:
THE UNWTO PERSPECTIVE
PROF. DR. EDUARDO FAYOS-SOLÀ
REGIONAL REPRESENTATIVE FOR EUROPE
WORLD TOURISM ORGANIZATION
Tourism Marketing Trends, Challenges and Opportunities
Vilnius - Lithuania, 27-28 February 2008
Tourism Marketing Trends, Challenges and Opportunities
Vilnius - Lithuania, 27-28 February 2008