SAMANTHA RILEYLIFESTYLE AND HEALTHY LIVING BLOGGER

SOCIAL MEDIA STRATEGY - FEBRUARY 21, 2016

Table of Contents

Executive Summary, February 2016 Social Media Objectives Online Brand Persona and Voice Strategies and Tools Timing and Key Dates Social Media Roles and Responsibilities Social Media Policy Critical Response Plan Measurement and Reporting Results

Executive Summary

The primary goal of the Simply Samantha brand is to expand the growth of the blog by sharing relevant and positive content about lifestyle and healthy living.We will grow our online following and readership for the Simply Samantha website by driving traffic from our main social media channels.

Facebook Twitter

Pinterest

Social Media Objectives

In 2016, the primary focus for the Simply Samantha blog is to generate more organic content while also building and driving traffic to the blog by sharing said content on social media channels.

In order to do this we will not only share the organic content created by Samantha Riley on the social media channels but also related content that falls inline with the Simply Samantha brand of lifestyle and healthy living.

This will hopefully drive traffic to the blog from the main social media channels .

Social Media Assessment (Data as of February 21,2016)

Twitter: www.twitter.com/SimplySamanthaC

Followers 422

Average Weekly Activity 11 post per week

Impressions in the last 28 days: 31.7K

FaceBook:(from the past 28 days)

https://www.facebook.com/Simply-Samantha-134737843224244/

Likes 26

Reach 573

Posts per week 5

Social Media Assessment cont.

Pinterest(within the last 30 days)

www.pinterest.com/SimplySamanthaRAVERAGES

Daily Impressions 281

Daily Viewers 149

Monthly Views 4,738

General Demographics from Simply Samantha in the last 6 months

Social Demographics from Simply Samantha from the last 6 months

Age Demographics for Simply Samantha from the last 6 months.

Specific Objectives for 2016

1. Increase unique visitors from social media sites by 30% Increase brand awareness through increased mentions and retweets on Twitter Increase repinning and sharing of Simply Samantha blog content through

promoted pins on Pinterest and boosted posts on Facebook.2. Increase Facebook, Twitter, and Pinterest Following by 500 by the end of 20163.Increase consistency of content creation over the blog and social media channels.

Blog 1-2 times a week and pin content Schedule daily updates on twitter linking to blog Facebook post once a day with organic and related content.

Brand Persona And Voice

Adjectives to describe the Simply Samantha Brand Relatable Informative Funny Encouraging Personable

When Interacting with others Be Encouraging Be Relatable Be Interactive

Examples of Past Content that fit Simply Samantha’s Persona and Voice

• This Content was..• Relatable in the way it was

written• Informative on products for

readers to check out• Personable. My own thoughts

and ideas• Funny

• It was also engaging on twitter and Facebook with the mention of other brands.

Brand and Persona Continued..

This type of content did well because not only was there humor in the post but it also sparked up conversation about finding Gluten Free Ravioli and even Vegan Ravioli.It touched on the topic of healthily living that the Simply Samantha Brand likes to promote but also created a conversation piece for the readers with the same interest.

Brand and Persona

Brand and persona is going to be a key part in growing the Simply Samantha brand. Blogs that always keep brand and persona in mind do the best. From past content posts on Simply Samantha, we can learn what type works that also taps into the brand and person we want to express. As a blog we must write and create content with the same consistent voice and persona.

To build our Persona and Voice we will start expanding our lifestyle content to touch more on Samantha’s passions and interest beyond healthy living. Examples of this are:

• Monthly Favorites• Nerd Topics and News

• Star Wars, Marvel, DC, and etc.• Dog Care featuring Bruno Riley• Florida Lifestyle

• Eating, travel • Book Reviews and Recommendations

Strategies and Tools

Paid:We will focus on only using paid promotion on Facebook and Pinterest where we feel it will be more beneficial and can lead to traffic to the Simply Samantha Blog. At the end of the month we will evaluate the criteria below.Criteria for a popular post will beFacebook

• reach or views 70+• 1-2 comments

Pinterest• 1-5 Repins

If a post meets this criteria, we will then consider paying between $5-$10 for a target reach on Facebook or Pinterest.

Strategies and Tools Cont..

Owned:On our top social media sites, Facebook, Twitter, Pinterest, we will mix other related content (articles, infographics, video) throughout the week to show our common interest and hope to pull new readers.

We will also share past post’s, especially past recipes, that Samantha might be making again for a weekly meal, in order to show more content that may not be seen to new reader.We will also try to tap in to other Simply Samantha interests such as travel, food, books, her nerdness.

Earned:We will reach out to companies to see if we can work together on guest post or hosting giveaways. This will not only increase our readership but also bring awareness to products we love.

Timing and Key Dates

Will will focus content around the seasons Spring (March-May) Summer (June –August) Fall (September-November Winter (December – February)

Will plan holidays and important days from month to month

Dates/Times for Publishing Blog : Thursday or Friday of every week Twitter : Post 12pm and 3pm Facebook : 12pm and 4pm Pinterest : TBD

Reporting Dates will be on the last Sunday of the month

Social Media Roles and Responsibilities

As of right now, all roles and responsibilities are assumed by the blogger Samantha Riley

Her responsibilities will includeo Directing and writing of content creatingo Managing the Social Media Channels

Social Media Policy

Social Media is going to be crucial part of building the Simply Samantha Brand. We must use it with respect as we share content with those around the world. When publishing content on any of the social media channels, we must use a great sense of etiquette and follow these simple guidelines.

Be respectful to all Don’t start confrontation If a comment is rude or not productive, as the publisher you have the right to remove it. Just

don’t create confrontation before removing it. Be helpful, solve the problem with respect Don’t be disrespectful to other bloggers Be excited about the content. Never negative Not sure if something should be posted? Best solution is just not to post it.

Critical Response Plan

Scenario 1 – Content doesn’t go over well with readers and receives negative comments Take Content Down

Issue a response apologizing for offending readers

Remind readers that the we will try to avoid posting offensive content

Scenario 2 – Social Media Accounts Hacked

If available, access accounts and shut down. Switching passwords and emails. Contact Social Media customer

service and ask for help When settled issue an apology and

delete any leftover hacked content

Measurement and Reporting From the past 3 months

- November 2015 – February 15th Website Traffic Sources Assessment:Nov 2015 – Feb 2016

• Twitter: • Our goal is to have a 10% increase in page views coming from twitter

• Also a 5% increase in sessions• Scheduling Tweets and interacting with readers seems to be driving the traffic and we will

increase this in the next 3 months to increase the traffic to the blog• Pinterest:

• Our goals is to increase page views by 15% from Pinterest• Also a 15% increase sessions

• Both goals will require a more prominent activity on Pinterest • Facebook:

• While Facebook is the lesser of the three, we will continue to publish content and our goal will be to increase sessions and traffic by at least 15% by the end of 3 months

Goals for the next session reporting in 3 months

Final Thoughts

Building a blog takes time, effort and patience. Many of our goals are small but attainable. Small steps will help keep our focus on growth without being overwhelming. We are already seeing a growth in views from recent

guest posting and sharing relevant content. We hope by the end of the year that the Simply Samantha brand will

expand and have a large community of readers.