simplifying social data: how to measure and maximize your results on social media by corey padveen
TRANSCRIPT
Simplifying Social DataHow to measure and maximize your results on social media
Who is this person?
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Who is this person?
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Who is this person?
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Data SourcesWhere can we find the data that will help improve our messaging?
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Data Sources
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Owned Social Data
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Data Sources
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Owned Social Data
WebData
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Data Sources
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Owned Social Data
WebData
CRMData
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Data Sources
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Owned Social Data
WebData
CRMData
IndustryData
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Important MetricsWhat metrics should be examined within your social data?
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Vanity Metrics
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Site Metrics
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Engagement
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Cost-Per-Acquisition
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Retention
Important KPIsWhat are a few key performance indicators you should be studying?
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Outliers
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Halflife
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Amplification
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SEO
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Metric Rate Shifts
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Conversion Rate
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REMEMBER!
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Your KPIs needto relate to yourBUSINESS goals.
Setting BenchmarksHow do we begin measuring our results?
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Start with averages.Determine your average metric, and use those as
your initial benchmarks.
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Begin modestly.Don’t set your sights too high at the beginning.
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Corey’s Third LawFor every social media objective, there is an equal
and opposite means of measuring results.
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Initially ignore outliers.Your outliers (or best performing content and
initiatives) should not be used as benchmarks.
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Define engagement early.Engagement can mean a lot of different things.
Make sure you clearly define what it means to you.
To sum up…
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1 Establish clear business objectives when it comes to social media.
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2 Extract your most valuable and crucial data related to measuring these objectives.
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3 Determine your data benchmarks based on initial metrics and set periodical goals.
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4 Use the information gleaned from these data to create new content and campaigns.
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5 Test, test and test again.
Stay in Touch
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CoreyPadveen.com
@coreypadveen@t2marketing