simple steps to become an seo samurai
TRANSCRIPT
decide the rank of your website on search engine
result pages.
Algorithms
GOOGLE ALGORITHM
UPDATES HAPPEN
almost every 2 months
Keep pace with the Google algorithm updates!
TIPS&
TRICKS
to implement the right strategies to achieve SEO success
SEOSearch Engine Optimization
On- PageOptimization
Off- PageOptimization
On-page Optimization is under publisher’s control Including relevant keywords in HTML code of the web page is the most effective on-page optimization strategy, Googlebot sends this info to indexer.
Fresh, relevant and quality content that is optimized, must be included in the website periodically.
Technical Optimization
Create coding clues through HTML
elements
These are the necessary elements of site structure management.
Short URL
Easy Navigability
Sitemaps
Off-page optimization is done outside the boundaries of the website through:• Content marketing• Content distribution and
amplification
Key Rules of SEO
HTML Optimization
Anchor Text Links
Clickable text in the form of hyperlinksToo rich anchor text can hamper site’s rank.
Google values slow and steady link building
The Art of Link Building
Authoritative siteA+ Authoritative
siteA+
Authoritative siteA+
Authoritative siteA+
Your website(Authoritative site)
AA+
Create authoritative links to improve SEO rankings
More links to internal pagesRatio of links to internal pages and homepage should be 3:1
Morals of SEO
Links are essential to co-relate relevant topics to complete the cycle of information.
Related topic
Your site
Related topic
Your Site
Inbound links
Write content that solves problems, entertains, and educates, so that others are also encouraged to include links in their content pointing to content on your site.
Outbound links
Outbound or external links point to content on external sitesHelp Google to understand the relevance of the topic and build trust.
Short and catchy URLClear, easy-to-understand, SEO friendly usage of keywords in URL is helpful.
Short URL
Blog name fits better in sub-directory rather than sub-domain.
Blog in Sub-domainBlog.companyname.com/article-name
Blog in Sub-directoryCompanyname.com/blog/article-name
Better
Seems like hosted by third party
Website loading speed should be less than 2secs1 out of 4 users bounce back if the time exceeds 4 secs. 50% of bounced-back customers never come back to your site.
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Long and detailed content is usefulLong form, authoritative, informative and fresh content, direct answers and proper usage of keywords prove to be an effective content strategy.
Your brands’ presence on social media is necessaryFacebook and Twitter are the focus areas. Likes, shares, tweets and re-tweets are considered as user engagement.
Google+ is directly linked with Google algorithmsFresh content is indexed instantly on Google, if it’s posted on Google+It’s now a much better platform for SEO.
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