simon heseltine - aol - webcongress nyc 2014
DESCRIPTION
Simon Heseltine, Senior Director in Charge of Organic Audience Development, spTRANSCRIPT
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June 25, 2014
Presented By:Simon HeseltineSenior Director Twitter: @simonheseltineAIM: SimonHeseltine
Web CongressNYCGetting Social right(and sometimes wrong)
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@simonheseltineNYC Jun 25thWebCongress 2014Who am I?
• I do not have a Sunday night HBO show
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
What Works In Social
(today)
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@simonheseltineNYC Jun 25thWebCongress 2014
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Think about your goals
TrafficPage ViewsUnique Visitors
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@simonheseltineNYC Jun 25thWebCongress 2014
Don’t just go for traffic at the expense of voice
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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Think about your goals
TrafficPage ViewsUnique Visitors
SharesSocial spreadRetweets
EngagementCommentsFavoritesInfluencers
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@simonheseltineNYC Jun 25thWebCongress 2014
Don’t piggyback on solemn / unrelated events
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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Think about your goals
TrafficPage ViewsUnique Visitors
SharesSocial spreadRetweets
EngagementCommentsFavoritesInfluencers
LeadsNewsletter signups
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@simonheseltineNYC Jun 25thWebCongress 2014
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Inventory your content
ArticlesVideoImageEventSlideshowPress ReleaseAppVisualizationNewsletter
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@simonheseltineNYC Jun 25thWebCongress 2014
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Inventory your content types
ReviewsNews“How to”QuizzesQuestionsBest PracticesStatisticsInterviewsGuidesFunChecklistsOpinionetc
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@simonheseltineNYC Jun 25thWebCongress 2014
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Think about your medium as it relates to your audience
TwitterFacebookLinkedInPinterestInstagramYouTubeGoogle+TumblrRedditVineetc
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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Be careful with cross promotion
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@simonheseltineNYC Jun 25thWebCongress 2014
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Think about the sharing triggers that resonate with your audience on that medium that fits that type of content
FunnySexyShockingMovingUnbelievableControversial
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@simonheseltineNYC Jun 25thWebCongress 2014
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http://adage.com/article/news/hyundai-apologizes-u-k-ad-depicts-suicide-attempt/241119/
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@simonheseltineNYC Jun 25thWebCongress 2014
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Think about the sharing triggers that resonate with your audience on that medium that fits that type of content
FunnySexyShockingMovingUnbelievableControversialCoolIlluminatingRandomCuteDisgustingetc
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014
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Connect with influencers / celebrities mentioned in content
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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
@SimonHeseltine
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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
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@simonheseltineNYC Jun 25thWebCongress 2014
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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
Writers using their own networks
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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers
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@simonheseltineNYC Jun 25thWebCongress 2014Using Tools to Connect with Influencers
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@simonheseltineNYC Jun 25thWebCongress 2014Takeaways
Know your voice
Know your audience
Know your content
Get to know your influencers
Know what to do when you screw up
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June 25, 2014
Presented By:Simon HeseltineSenior Director Twitter: @simonheseltineAIM: SimonHeseltine
Web CongressNYCGetting Social right(and sometimes wrong)