sight, sound & motion: video storytelling and using video for advanced messaging - see3...
DESCRIPTION
This session is designed for organizations that are already producing significant video content and want to take their approach to visual storytelling further in the next year. Danny Alpert, an award-winning film maker and See3's executive producer will discuss new best practices for using video to communicate complex or otherwise challenging concepts into understandable and compelling visual stories. Topics will include scripting, fresh production techniques, animation and motion graphics, and the creation of short form story arcs that create emotional impact. Additionally, we will be reviewing a roundup of the year's best, most hard-hitting nonprofit video to deconstruct some of the most useful cinematic devices that producers are using in their content and ways that original producers can learn and adopt new approaches.TRANSCRIPT
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D A T I T L E E T CD A N N Y A L P E R T E X E C U T I V E P R O D U C E R , S E E 3
M I C H A E L H O F F M A N , C E O , S E E 3
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About See3
See3 produces compelling content. Paired with creative strategy, we develop online campaigns that tell your story to
drive action.
OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS,
MARKETING PROS, DESIGNERS, AND DEVELOPERS
ARE COMMITTED TO BRINGING YOUR GOOD WORK
TO THE PEOPLE INVESTED IN YOUR ISSUE.
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F*@KWhat the
Storytelling?is
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When storytelling starts
to mean everything
it begins to mean nothing
+ =
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H T T P : / / S T O P T H E C H O D D Y . O R G /
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So why the obsession with storytelling ? Why now? Is it that now we all have the power to tell stories?
Do we all really have a story worth
telling?DISCUSSION
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What makes a story worth telling?
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There are
NO RULES TO STORYTELLING
There are some directions you can go that work
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FINDING YOUR STORY:
What makes you
LOOK AROUND
lean forward?
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MAKING YOUR STORY WORK
WHO ARE YOU TRYING TO REACH?
Clear understanding of who you’re trying to reach – your audience is specific,
there’s no such thing as a general public
WHAT ARE YOU SAYING?
A clear message – you know exactly what you’re trying to say to them. You are
saying it in the clearest way possible
WHAT DO YOU WANT THEM TO DO?
A clear call to action – you know exactly what you want them to do
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D O G O O D E R A W A R D S
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KEEPIT
SIMPLE
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+ ASPIRATION CREATE IDENTIFICATION
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W I D E P T O F C H I L D R E N A N D F A M I L I E S : F O S T E R P A R E N T S
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ACTIONINSPIRE
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P R O T E C T O U R D E F E N D E R S
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P R O T E C T O U R D E F E N D E R S : A C T I O N P A G E
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MAKE IT PERSONAL
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C Y S T I C F I B R O S I S F O U N D A T I O N
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MAKE ‘EM LAUGH. MAKE ‘EM CRY.
Oh no?!
Hahaha!
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W I N N I P E G H U M A N E S O C I E T Y
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MAKE IT AUTHENTIC.
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BE THE MOON
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connect
TO THE ZEITGEIST
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Take the audience someplace they can’t go on their own . . .
and bring them back changed.
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Find your
voice
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BE BRAVE
BE BOLD
BE REAL
BE PROLIFIC
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A story that invites the viewer to open a door to
new awareness, insight and responsiveness
is a story worth telling.
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<Session Title Here>#12NTCvideo
Danny Alpert Michael Hoffman
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Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!
or Online at www.nten.org/ntc/eval
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