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    Sustainability inspiresSustainability Report 2011

    www.siemens.com

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    Contents

    Foreword

    Strategy One Siemens Cooperation

    Materiality portolio

    Outlook

    Stakeholder dialogue with Tim Flannery

    Sustainabilityalong thevalue chain

    Supplier

    Stakeholder dialogue with Jackie Bray

    Own operations

    Stakeholder dialogue

    with Karl-Friedrich Rausch

    Customer

    Cross-unctional

    topics

    CO2 management along the value chain

    Sustainability at healthcare

    Siemens Integrity Initiative

    Stakeholder dialogue with Robert Greenhill

    Facts and fgures Reporting method Innovation

    Customers and portolio

    Compliance

    Environmental protection

    Product responsibility

    Occupational health

    and saety management

    Employees

    Suppliers

    Corporate citizenship

    Additionalinormation

    Independent Assurance Report

    UN Global Compact

    UN CEO Water Mandate

    Global Reporting Initiative

    Notes and orward-looking statements

    Inormation resources

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    Foreword

    Ladies and gentlemen,

    Children are our uture. To pass on to them aworld worth living in is our obligation. And thisis where we, as a company, have a contributionto make with innovative products and solutionsand through a commitment to greater sustain-ability in our supply chain, at our own locationsand, not least, at our customers. Because sustain-able development or the beneft o the genera-tions to come concerns us all.

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    Governments, societies and companies aced major challenges in 2011 challenges like Fukushima,

    energy transormation, the Arab spring, the debt crisis and the highest carbon dioxide emissions in

    history. I rigorously implemented, Germany s new energy policy will create opportunities or climate-

    riendly, environmental technologies. And its here that Siemens can make a dierence worldwide.

    The good news is that sustainability has made a great deal o progress and that it still harbors major

    potential. The bad news is that not enough has been done to ensure that our children will have a world

    worth living in over the long term. Developing sustainable solutions or a world population soon

    approaching the seven-billion mark requires even closer cooperation with both internal and external

    partners. Thats why weve made an express commitment to the goals and principles o the Global

    Compact and the CEO Water Mandate o the United Nations and why were active participants in orga-

    nizations like the World Business Council or Sustainable Development (WBSCD), the Global Reporting

    Initiative (GRI), the World Economic Forum (WEF) and the World Resources Institute (WRI).

    Our progress toward becoming a highly sustainable company has made us optimistic. In fscal 2011,we generated revenue o 29.9 billion or 41% o our total sales with our Environmental Portolio.

    In the same period, our green technologies enabled customers to reduce their carbon dioxide ootprint

    by 317 million tons an amount equal to nearly 1% o the worlds total energy-related annual CO2 emis-

    sions. For this commitment and or our rigorous sustainability strategy, we were honored with the

    German Sustainability Award. In the Dow Jones Sustainability Index, we were again No. 1 in the Diver-

    sifed Industrials category, having urther improved our perormance. And with a score o 97 out o a

    possible 100 points, we were among the top 500 companies worldwide in the Carbon Disclosure Lead-

    ership Index (CDLI) or the ourth time in a row.

    External assessments like these show that were still on the right track. Because sustainability didnt

    become a guiding principle at Siemens only yesterday as the 40th anniversary o our Environmental

    Ofce attests. We recognized the importance o environmental protection very early on, actively oster-ing ecoriendly behavior at our Company as ar back as 1971. When it comes to sustainability, we have

    the greatest impact now as then on our own activities. However, we also eel increasingly respon-

    sible or our entire supply chain. To show how were honoring this responsibility in practice, the frst

    part o this report takes you on a journey along our value chain worldwide. An example rom China

    illustrates how were helping a supplier cut his uture energy costs. A stopover in Charlotte (U.S.) pro-

    vides an insight into the high sustainability standards weve set or our own activities. And a look at

    our work on the ICx train demonstrates how seriously we take customer retention while jointly devel-

    oping mobility solutions or the uture.

    Sustainability is our guiding principle. Were on course, but we still have a long way to go. Constructive

    dialogue with our stakeholders and the Siemens Sustainability Advisory Board a committee o lead-

    ing international experts is helping us achieve our goals. To urther develop our sustainability-

    related activities, we seek dialogue with all our stakeholders. Were looking orward to continuing this

    exchange o ideas with you.

    Peter Lscher Barbara Kux

    President and CEO Member o the Managing Board o Siemens AG

    der Siemens AG and Chie Sustainability Ofcer

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    Our sustainable corporate strategy

    Sustainability remains a core task or governments,society and business. What is needed are clear, bind-ing and orward-looking answers.

    As a company that is active in around 190 countriesworldwide, we bear a great responsibility or ouremployees, or our shareholders and or the societiesin which we operate. Sustainable practices are irm-

    ly anchored in our corporate culture, based on ourcompany values o being responsible, excellent andinnovative.

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    Sustainability is the guiding principle in everything we do, at all hierarchical levels within the Com-

    pany. We are aware o the associated high standards and the possibility o conficting goals. Never-

    theless, the aim to create sustainable added value remains a key element o our corporate strategy.

    We are convinced that sustainability, in this sense, is also a business opportunity, and one that is

    worth seizing.

    One Siemens an expression o our sustainable corporate strategy

    We have paved the way with One Siemens, our ramework or sustain-

    able value creation and capital-ecient growth. We already occupy

    leading positions in many markets today, but were not content with

    that. Our aim is to continuously improve our perormance relative tothe market and our competitors. We know our business activities depend on market dynamics and the

    requirements o our customers. Thats why weve defned three strategic directions to guide us on our

    way into the uture:

    > We focus on innovation-driven growth markets with long-term growth potential, where we hope

    to capture leading positions or extend our lead i weve captured them already. A central role here is

    played by the products and solutions in our Environmental Portolio: They enable us to make a major

    contribution to environmental and climate protection while also strengthening our standing in

    these growth markets. In the year under review, we generated revenues o 29.9 billion with our

    Environmental Portolio, which is 41% o our total revenue. Our target or the uture is to generate

    40 billion by the end o fscal 2014 and we will continue to strive or this goal even though it will

    be more challenging to achieve due to our planned initial public oering o OSRAM AG. Not onlybecause we think its achievable, but also because were pursuing an ecological goal with our Envi-

    ronmental Portolio at the same time: to reduce our customers CO2 emissions.

    We know that our Environmental Portolio can help improve our customers ecological impact. And

    we can even prove it thanks to an external audit. Thanks to our innovative, efcient products and

    solutions, our customers saved 317 million tons o carbon dioxide emissions during fscal 2011 (see

    Environmental Portolio on page 56 or more details).

    From a sustainability point o view, our ocus on innovation-driven growth markets also means

    strengthening the innovative power o the Company as a whole. We managed to make progress in

    2011 in this respect too, as the ratio o research and development expenses to revenue shows. In the

    year under review, we had an R&D intensity o 5.3% the year beore it was 5.2% (see the Innova-

    tion chapter on page 54).

    Read more aboutOne Siemens at:

    www.siemens.com/one-siemens

    With products and solutions rom the Siemens

    Environmental Portolio, our customers were able to save

    317 million tons o carbon dioxide in fscal 2011 that is roughly equivalent to 1% o the worlds energy-induced

    CO2 emissions or nearly 40% o the emissions in Germany.

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    > In addition, and that is our second strategic direction, we aim to get closer to our customers all

    over the world. The central argument in this respect is our global value chain: Today, we are not only

    active in around 190 countries in the world, but also purchase rom local providers in many o those

    countries, since a competitive, globally balanced and localized network o suppliers is vital to

    Siemens long-term success. Being a strong partner also means selecting and qualiying our suppli-

    ers in accordance with the same strict rules that apply to us (more details are provided in the Sup-

    pliers chapter on page 74 and in our three reports on the ollowing pages). By strong partner, we

    understand a close customer relationship based on trust something we work or every day at all

    levels o the Company, rom the Managing Board to our service sta on site (see the Customers and

    portolio chapter on page 56).

    > Last but not least, we use the power of Siemens. Our employees are our greatest asset. With their

    commitment, qualifcations and inventive spirit, they play a key role in our success and are the true

    power o Siemens. To ensure it stays that way, we encourage lielong learning and continuousdevelopment throughout our workorce on all fve continents. We spent 251 million on this in the

    year under review. With 402,000 employees, that equals 608 per person.

    Our international orientation and worldwide presence give us a competitive advantage based on the

    diversity o our employees. In our ten largest Regional Companies, or example, we have employees

    rom 140 countries; men and women rom dierent generations with multiaceted qualications,

    educational backgrounds and cultural perspectives. Tapping this wealth o experience and increas-

    ing it by ostering dialogue between our employees is more than just one initiative among many;

    it contributes to the sustainable development o the entire Company (learn more about this in the

    Employees chapter on page 70).

    Leveraging the power o Siemens also means strictly adhering to clear principles o integrity something we also expect o our partners and suppliers. These principles ocus on such themes as

    anti-corruption, environmental protection, and occupational health and saety management (see

    the chapters Compliance, Environmental protection and Occupational health and saety manage-

    ment on pages 58, 60 and 68).

    As these examples clearly show, sustainability is not just embellishment at Siemens, its the

    central theme of a corporate strategy that points the way to the future.

    Sustainability requires close cooperation

    The importance we attach to the topic o sustainability is also evident rom its central positioning

    within the Company s organization. In contrast to many o our competitors, we have anchored the

    theme at the highest level and made it a matter or the Managing Board.

    A cross-departmental and cross-unctional committee, the Siemens Sustainability Board, defnes the

    guidelines or our sustainability activities. It is the central steering and decision-making body or sus-

    tainability at Siemens and in line with its importance is headed by Managing Board member

    Barbara Kux. The Sustainability Board, staed by top representatives o the Sectors and all relevant

    specialist unctions, convenes regularly to set the strategic ocus o our sustainability activities and

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    Further inormationen on the orga-nization o our sustainability activitiesis available at:

    www.siemens.com/sr/organization

    approve appropriate measures and initiatives. It is advised by a com-

    mittee o leading international experts, the Siemens Sustainability

    Advisory Board. A corresponding unit, the Corporate Sustainability

    Ofce, supports the above-mentioned boards in their work and coor-

    dinates company-wide programs and measures.

    As the composition o the Sustainability Board shows, we see sustainability as a company-wide task

    that requires clear structures and close cooperation between various units within the Company. The

    classical silo mentality wouldnt get us anywhere. Only collaboration between all relevant target

    groups in the Company and solution-oriented dialogue with our external stakeholders can generate

    concepts and solutions that help us achieve our corporate goals.

    That we take this issue seriously at Siemens is evidenced by the act that cooperation across organi-

    zational boundaries or the beneft o the Company pays o or our employees. Senior managers, or

    example, receive additional compensation i they participate in this kind o cooperation. But we dont

    stop there: We want to get all our employees interested in sustainability and strengthen their commit-

    ment to it. For this purpose, we introduced our Sustainability at unctions initiative in scal 2011,

    Global value chain

    > U.S., page 24

    > Germany, page 34

    > China, page 14

    Siemens is not only active in around 190 countries, butalso purchases locally in many o those countries, sincea competitive, globally balanced and localized networko suppliers is vital to our company s long-term success.

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    with the aim o clearly showing all our employees what role sustainability plays in sales and customer

    relationships, or example, and how each and every one o us can act more sustainably.

    And last but not least, theres our Siemens Integrity Initiative, with which we supported our frst con-

    crete projects in scal 2011 (see page 48). This initiative shows how we help spread our own high

    sustainability standards beyond Company boundaries.

    Our involvement with major national and international sustainability organizations is yet another

    testament to the importance o sustainability at Siemens. In 2003, or example, we joined the United

    Nations Global Compact, and last year we became a member o the newly ounded LEAD Initiative,

    an alliance o companies that show particular commitment. In addition,

    we work together with organizations like the World Business Council

    or Sustainable Development (WBCSD), the United Nations Environ-

    ment Programme (UNEP), the Global Reporting Initiative (GRI), theWorld Economic Forum (WEF) and the World Resources Institute

    (WRI). We also play an active role in various sustainability initiatives. As part o a WBCSD initiative, or

    instance, we promote sustainable urban development throughout the world one example o many

    that show how our business and sustainability activities coincide and in many cases even complement

    each other. Another initiative we support is the Carbon Disclosure Project (CDP), which promotes

    greater transparency in carbon emissions reporting. Our aim here is to use our knowledge and experi-

    ence to help other companies reduce their greenhouse gas emissions.

    And as part o Future Dialogue, which we organized with the Max Planck Society and the Economist

    Conerences, we share and discuss ideas on our planets uture with international experts.

    Materiality the result o intensive dialogue

    This selection o examples shows how we promote sustainability at all levels: locally, regionally and

    globally because wherever were active as a company, we bear responsibility (see the three reports

    below). From our daily work we know that specic requirements can change quickly, and some-

    times even dramatically. This makes it all the more important to look at our own principles and prac-

    tices on a regular basis in order to critically examine their eectiveness and, i necessary, adapt them

    to changed circumstances. For this purpose, we regularly analyze and prioritize the topics that are

    important to us and our stakeholders, and derive appropriate standards to be applied using the prin-

    ciple o materiality as an orientation.

    Our materiality portolio highlights key sustainability topics and their

    importance or our stakeholders and Siemens. We prepare the porto-

    lio annually and consulted more than 30 external stakeholders and

    experts rom science, industry, politics, non-governmental organiza-

    tions and consultancies in fscal 2011. We then combined the outcome

    o this dialogue with the assessments o our specialist departments. The result is now available:

    our materiality portolio 2012. By dealing with the topics it contains, we are able to identiy opportuni-

    ties, minimize risks and provide answers to the questions o tomorrow.

    A detailed overview o our member-ships and partnerships is availablevia our sustainability platorm on theInternet at:

    www.siemens.com/sr/memberships

    Our materiality portolio 2012, includinga detailed explanation o the key topicswe have determined, is available on theInternet at:

    www.siemens.com/materiality

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    Outlook sustainability remains a core topic

    The awards we received during the year under review show that were on the right track. In the Dow

    Jones Sustainability Index (DJSI), a sustainability ranking by Dow Jones and SAM, Siemens was once

    again ranked rst in the Diversied Industrials category, which also includes companies like 3M,

    General Electric and Toshiba. We even managed to improve our score compared to the previous year:

    with 90 out o a possible 100 points, we achieved our best result to date.

    We were also successul in the Carbon Disclosure Project (CDP), which included Siemens in its

    Global-500 Carbon Disclosure Leadership Index (CDLI) or the ourth year in a row. Scoring 97 out o

    100 possible points, we once again showed an excellent result and were thus able to maintain our

    place among the top 500 companies worldwide. Last but not least, our commitment to sustainabil-

    ity was also honored in Germany, where we received the German Sustainability Award 2011 or our

    consistent and rigorous sustainability strategy.

    All this shows that weve put things on the right track and have taken a big step forward again

    in fscal 2011. But its also true that urther steps must ollow. Weve thereore set ourselves

    corresponding goals.

    www.siemens.com/sr/sustainability-strategy

    Materiality portfolio 2012

    > Sustainablecompanystrategy

    > Stakeholderengagement

    > Risk

    management

    > Reporting/KPIs

    Increasing importance for stakeholders

    Increasing importance for Siemens(or sustainable business success)

    > Demographicchange

    > Urbanization

    > Climate change

    > GlobalizationMegatrends

    Processes

    > Resourceproductivity

    > Sustainability inthe supply chain

    > Innovation

    > EnvironmentalPortolio

    > Integrity

    > Diversity

    > Human rights

    > Internal resourceeiciency

    > Employeesatisaction

    > Employeerecruiting &retention

    > Corporatecitizenship

    > Health & saety

    > Aordable &personalizedhealthcare

    > Resource security

    > Localization othe value chain

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    15

    > Supplier in Nantong

    Xiaojun Dai (let)Xiaojun Dai, the Head o Purchasing atSiemens in Shenzhen, coordinates allprocurement processes. This includesselecting suitable suppliers, handlingquality assurance and ensuring deliveryreliability and dependable, efcientlogistics.

    Xian Z ha ng (r ight)Xian Zhang, Deputy Managing Directorand Head o Production at CIMC, isresponsible or the Siemens project.His goal is to keep expanding the rela-tionship o trust with Siemens.

    From supplier to partner:Cooperation with a utureNantong, production site o CIMC Tank Equipment

    Xiaojun Dai rom Siemens and Xian Zhang rom the supplier CIMCTank Equipment, which produces vessel kits or Siemens, got to

    know and respect each other during their collaboration. What

    started out or Siemens as a broad-scale search or a supplier that

    could meet demanding technical requirements, has evolved over

    the past three-and-a-hal years rom a joint development project

    into an extremely successul working relationship benefting both

    companies. Xiaojun Dai and Xian Zhang talk about their experience

    and uture projects.

    Xiaoju n Da i When we sent you our irst inquiry regarding theproduction o vessel kits in November 2008, we didnt knowi CIMC could meet all our requirements especially sincewe needed a supplier that not only had the technologicalexpertise, but would also comply with our stringent sustain-ability requirements covering aspects such as occu pationalhealth and saety and environmental protection.

    Supplier Own operations Customer

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    Xian Zha ng We were delighted to receive your inquiry.I still recall very clearly that when we spoke the irst time,we soon realized that we shared the same views in manypoints both regarding the necessary technological exper-tise and the required sustainability standards.

    Xiaoju n Da i Yes, thats right. We then addressed both issuesat the same time. But irst you had to complete our supplierqualiication process.

    Xian Zha ng Yes. Right at the start we had to prove that, apartrom business-speciic minimum requirements, we werealso able to meet Siemens quality and environmentalprotection requirements and complied with the Code oConduct or Siemens Suppliers in all points.

    Xiaoju n Da i And so what posed the bigger challenge or you:technical implementation o the component or our sus-tainability requirements?

    Xian Zha ng Deinitely the technical implementation. Despiteour extensive know-how, we needed just over two-and-a-hal years to make a prototype that was ready or seriesproduction. Siemens helped us a lot in this regard, advis-ing us on production and productivity, challenging ourprocesses and giving us valuable tips on how to optimizethem. We beneited enormously rom that. Now we makethe vessel kits in top quality. Thats harder than it looks,because the tolerance is just one millimeter, while thediameter is around two meters

    Xiaoju n Da i I think we both learned a lot. The irst prototypeswere ready in September 2009 and things proceeded veryquickly rom then on. Ater extensive testing, we awardedyou the order in October; the vessel k it was examined andcertiied by TV NORD. Series production then began.

    Vessel k its

    Large current-carrying coils generate thepowerul magnetic feld o an MRI system.

    The coils are cooled by liquid helium in amulti-walled vessel. To prevent the helium

    rom escaping it must be produced accu-rately and be completely leak-proo.

    Chuneng Liu, Managing Director o CIMC Tank Equipment Weve beneited greatlyrom the cooperation with Siemens. Siemens is an

    important strategic partner or us.

    CIMC abides by the very higheststandards o quality. Every single pro-duction step is accompanied by strictcontrols. In a fnal stage, the vesselkits are subjected to detailed testing.

    Our controller ensures that the machinetools work correctly and accurately.

    > Supplier in Nantong

    > Supplier in Nantong

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    3,120employees

    That is how many people workat CIMC in Nantong. Our supplieris the worlds largest manuac-turer o stainless steel shippingcontainers; it also produces andsells high-pressure vessels or

    production plants and tank trucks.

    > Supplier in Nantong

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    ~ 50percent

    The value o purchased productsand services amounts to abouthal o our revenue so suppliersare critically important. Thatswhy Siemens oers them thepossibility o urther improving

    their energy eiciency and haslaunched its own program toenable that: the Energy EiciencyProgram or Suppliers.

    > Siemens actory in Shenzhen

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    19

    Xi aoju n Da i But that wasnt all. Parallel to technical develop-ment, we pushed orward with sustainability as well.

    Xi an Z ha ng It was clear to us rom the outset that i you want

    to be a supplier o Siemens, you cant just be good you haveto be very good. Thats why we were pleased to undergoan external Sustainability Audit, especially since this eval-uation by external experts also proved worthwhile or us.

    Xi aoju n Da i The audit conirmed our assessment rom thequali ication phase: CIMC is very well positioned in termso sustainability. You soon put our subsequent sugges-tions urther improvements in occupational saety, orexample into practice

    Xi an Z ha ng because they were very useul stimuli thatbeneited our company as a whole. In particular, the close

    cooperation with Siemens once more spelled out the greatimportance and economic signiicance o sustainability.

    Xi aoju n Da i What are the concrete beneits or CIMC?

    Xi an Z ha ng Siemens supported us, or instance, in rolling outspeciic guidelines and processes and more eicient workmethods that help us meet sustainability standards andincrease productivity; moreover, the successul audit ur-ther strengthened our sustainabil ity proile. And inally,the product certiication by TV NORD provided interna-tional conirmation o the quality o our work all aspectsthat are useul in other projects and beneit the entire com-pany. And these things ultimately beneit Siemens as well.

    Supplier o SiemensThe Code o Conduct or Siemens Suppliers

    defnes the requirements that the Com-panys suppliers around the world have to

    ulfll. Among other things, it prohibitscorruption, bribery and child labor andincludes environmental protection and

    occupational saety measures.www.siemens.com/sr/code-of-conduct

    Sustainability

    Ensuring that our high sustainability require-ments are also implemented in the supply

    chain is a core part o our supplier manage-ment processes. Learn more at:www.siemens.com/sr/supplier

    www.siemens.com/sr/supplier-training

    Every step in the assembly o thehighly sensitive MRI devices pro-duced in Shenzhen is controlled anddocumented with great precision.

    > Siemens actory in Shenzhen

    > Siemens actory in Shenzhen

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    30

    Mark Pringle In the U.S., which is the worlds largest electr icity

    market, coal is sti ll our most important source o energy.

    However, the average age o our coal-ired power plants is

    already 40 years. That means they can only respond slowly

    to luctuations in demand, they dont use coal very e i-

    ciently and they re big environmental polluters.

    Jennier Roberts But thats surely not just true o the U.S.

    Mark Pringle No, it isnt and thats why we want to exportpower plant technology worth US$400 mil lion a year rom

    Charlotte.

    Jennier Roberts Hearing that makes me proud, especially since

    Charlotte and the surrounding region beneit a lot rom it.

    The Charlotte area suers rom high unemployment, which

    made us all the more happy to support Siemens in inding

    and training 700 additional employees or the new produc-

    tion acility.

    Mark Pringle It was especially important or us to amiliarize

    the new employees quickly with the speciic demands o a

    cutting-edge production plant. We get a lot o support or

    this goal rom Central Piedmont Community College (CPCC) and

    the University o North Carolina Charlotte (UNCC).

    Jennier Roberts Were delighted about that, especially since

    both institutions have also beneited rom working with

    Siemens. Siemens makes high demands, but it also shares

    its knowledge: For example, some members o the colleges

    sta completed their mechatronics instructor training at

    Siemens in Germany. They were very enthusiastic about

    that experience. You also recently began an apprenticeship

    program that gives young people a chance to gain college

    credit and practical instruction on the job the way its

    done in Germany.

    Mark Pringle Weve introduced that model here, and well be

    expanding it even urther. Ater completing their training,

    these young people are excellently qualiied or a success-

    ul career with us.

    Jennier Roberts This is a model or the uture, and we look

    orward to continuing to work with Siemens.

    ExportSiemens Energy not only supplies the U.S.

    and other countries with a 60-Hertzpower grid rom Charlotte, it exports all

    over the world.

    Central Piedmont Community College

    Siemens training partner CPCC has sevenlocations and some 70,000 students, making

    it the largest community college system inNorth and South Carolina.

    Mechatronics instructor training

    The Siemens Mechatronics SystemCertication Program (SMSCP) supports

    colleges and universities worldwide inintegrating established modules rom the

    German training system into their existingeducational programs.

    > Central Piedmont Community College

    At the Central Piedmont CommunityCollege, well-trained teaching sta mem-bers look ater our new employees. Tomake sure they are ully acquainted withthe specic Siemens requirements, someo the teachers have gone through ex-tensive training themselves in Germany.

    For Siemens, lielong learning is an inte-gral part o the corporate strategy. For thisreason, our employees also continue totake part in urther training activities evenater completing their initial training.

    > Siemens plant in Charlotte

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    32

    Stakeholder dialoguewith Karl-Friedrich Rausch

    Karl-Friedrich Rausch has been responsible or

    sustainability on the Management Board o

    Deutsche Bahn (DB) since 2011. The group has

    set itsel a clear goal. In order to continue dealing

    successully with the opportunities and chal-lenges in its market, DB has decided to anchor

    sustainability more rigorously in its corporate

    strategy and organization. Rausch is a member

    o the Board o Governors o econsense, Forum

    or Sustainable Development o German Business.

    What role does sustaina bil ity play

    regarding mobility and transport?

    Karl-Friedrich Rausch The concept of sus-

    tainability is intrinsic to the uture via-bility o our business. The key question

    for us is: What do we have to do to be

    successful over the long term? In view

    o the increase in passenger and reight

    transport, one o our core challenges is

    to keep emissions rom increasing with

    the growth o the market. Mobility and

    logistics service providers have a vital

    responsibility to propose solutions here.

    The transport sector accounts for a quar-

    ter o global CO2 emissions, making the

    mobility and transport market the sec-

    ond-largest CO2 emitter after the energyindustry. Its clear that transport compa-

    nies must deliver solutions to reduce the

    CO2 they generate. We at DB Schenker

    did that last year with our Eco Solutions.

    Since then, weve offered a CO2-free or

    lower CO2 alternative for all transport

    and logistics products. If a reduction is

    no longer possible, customers can com-

    pensate for their CO2 emissions by in-

    vesting in climate projects.

    What are the greatest challenges acing

    Deutsche Bahn regarding sustainable

    mobility and logistics?

    Karl-Friedrich Rausch Fortunately, we can

    look forward to global growth. Yet that

    also means we need to be especially

    careful about the ecological impact we

    make. We not only offer transport ser-

    vices on rail, but also by road, water and

    air. The rai l network we run is a complex

    infrastructure, and we are Germany s

    largest energy consumer. To adapt our

    networks to future challenges, we arespending a lot of money on moderniz-

    ing our fleet, for example. Like most

    companies, we also have to tackle tasks

    relating to demographic change and our

    attractiveness as an employer. DB is one

    of Germany s largest employers and

    providers o training.

    What role does rai l transpor t play in

    this?

    Karl-Friedrich Rausch Rail is a strong pil-

    lar or us in developing climate-riendly

    solutions in passenger and freight

    transport. No other means o transport

    can match it or environmental compat-

    ibility. Our clear goal is to transer moretraffic to rail. The European Union has

    set unambiguous targets in this regard:

    By 2050, half of all passenger and

    freight transport above a distance of

    300 km is to be shited to rail and sh ip.

    In reaching that goal, it will be impor-

    tant to link the means o transport in a

    reasonable way. For Siemens, or exam-

    ple, weve developed a transport con-

    cept for delivering commuter trains to

    Russia by three means of transport: on

    land, water and rail.

    What is DB doing to make rail transport

    even more attractive and sustainable?

    Karl-Friedrich Rausch The order weve

    awarded Siemens for the ICx is an impor-

    tant example of how we wish to make

    passenger rail travel more appealing

    and sustainable. Were jointly develop-

    ing a high-speed train that offers cus-

    tomers greater comfort, can be made

    up flexibly in line with demand and

    saves energy thanks to better aerody-

    namics and lower weight. There are

    similar investments in our rail cargofleet, for example our purchase of diesel

    locomotives with particulate filters.

    As I already mentioned, we at DB Schen-

    ker have also introduced Eco Solutions.

    One product from this series is Eco

    Plus, with which we offer customers

    completely CO2-ree rail transport.

    Dr. Karl-Friedrich RauschKarl-Friedrich Rausch is the Member o the Man-agement Board o DB Mobility Logistics AG in chargeo the Transportation and Logistics Division andis responsible or the activities o DB Schenker.He is responsible or the issue o sustainability onthe Management Board o Deutsche Bahn.

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    Value chain: Customer

    Ecient feet

    or Deutsche BahnSiemens proximity to markets all over theworld makes it a strong local partner for itscustomers the ICx train project is a part-nership with new dimensions.

    > Kreeld

    > Berlin

    > Erlangen

    Siemens develops the ICx trains orDeutsche Bahn (headquarters in Berlin)at the Erlangen and Kreeld plants.Assembly o the rst cars will begin inKreeld in mid-2013.

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    > In the ICE train to Kreeld, Germany

    Ulrich Hbel (right)Ulrich Hbel is in charge o the ICxproject at Deutsche Bahn. Among otherunctions in the past, the vehicle engi-neer was responsible or redesigningthe ICE 1 and managed Deutsche Bahnsproject or the second ICE 3 series.He already knew Martin Oer romthat project.

    Martin Offer (left)Martin Oer is in charge o the ICxproject at Siemens. Previously, the elec-trical engineer looked ater the ICE 3project at Siemens and was involved indevelopment projects or high-speedtrains and streetcars.

    A partnership with visionSiemens plant in Kreeld

    Ulrich Hbel and Martin Oer know each other well. As managers

    o the ICx project at Deutsche Bahn and Siemens respectively,

    they and their teams have dealt with each other extensively and

    successully. With a potential volume o up to 300 ICx trains by

    2030, the contract signed in May 2011 is not only the biggest single

    investment in Deutsche Bahns history but also the biggest order

    in Siemens history.

    The rst ICx is due to leave the Kreeld plant or trials in mid-2015.

    However, many o the details are already being planned in depth

    on the computers at the actory.

    Ulrich Hbel Mr. Offer, what can you already show me of

    the new ICx here today at the plant?

    Martin Offer You wont see an ICx in production yet but you

    can see the Siemens Velaro D, which is an enhanced ICE 3

    for Deutsche Bahn. Our design engineers are making good

    progress and the virtual ICx is nearly finished.

    Supplier Own operations CustomerIllustration: ICx at Berlin Central Station

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    39

    Martin Offer The ICx consumes up to 30% less energy per seat

    than its predecessor. To achieve this, we have come up

    with many new ideas. For example, the train is compara-

    tively light. By using longer cars, the Powercar concept and

    trail ing bogies with inside bearings, we have reduced theweight of a 200-meter train by about 20 metric tons

    Ulrich Hbel while increasing the seating capacity at the

    same time.

    Martin Offer The ICx has seven long cars instead of eight

    conventional ones. So although the train stays the same

    length, it has fewer gangways and therefore provides space

    for up to 499 passengers. In addition, its lower weight and

    improved aerodynamics will reduce running resistance

    and, in turn, costs. On top of that, our Powercar concept

    allows Deutsche Bahn to configure the ICx to meet varying

    requirements.

    Ulrich Hbel That will give us greater freedom when operat-

    ing the trains. All train configurations are conceivable

    consisting of 5 or up to 14 cars. Having more Powercars

    on routes with many starts and stops means that we will

    be able to accelerate faster and reach higher speeds.

    Martin Offer But Mr. Hbel a perfect passenger train must

    do more than just use little energy

    Ulrich Hbel Naturally the trains must please or, even better,

    fascinate the passengers. People want to get on and off

    easily, sit comfortably in an environment with good acous-tics and air conditioning and, of course, travel quickly,

    reliably and safely. And that is what they will get. From 2016

    on, they will be able to travel on the most modern train in

    the world the ICx.

    Martin Offer At Siemens, we are very proud to have won

    the order for this ambitious ICx project. What led Deutsche

    Bahn to sign a contract extending until 2030?

    Powercar

    Powercars are driven intermediate carsthat have all parts o an electric drive unitunderneath transormer, power con-

    verter, cooling system and tr action motor.The 5- to 14-car ICx trainsets will be

    available in 24 congurations consisting oPowercars and unpowered cars.

    Construction o the body shellrequires sound mechanical skills,precision and experience.

    Between the individual produc-tion stages, employees use a lasermeasurement system to inspectthe body shells o end and inter-mediate cars, which can be up to28 meters long.

    > Siemens plant Kreeld

    > Siemens plant Kreeld

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    Additional topics

    > Energy-saving production

    And its not just the trains rom Kreeld that save energyand are environmentally riendly. This is true o the Siemensplant itsel: Between scal 2007 and scal 2011, the sitereduced its yearly CO2 emissions by 23% (4,700 tons) to just16,000 tons. Other measures are currently being imple-mented. Each year, we expect them to reduce CO2 emis-sions by an additional 2,500 tons and energy costs by800,000. To begin with, we examined our oces and pro-duction halls on the basis o the Siemens Energy EciencyProgram and quickly came to the conclusion that it wouldbe worthwhile to install our own heating and power plant.Since the all o 2011, it has been generating electricity anddelivering waste heat both or heating the production hallsand drying the paint on the trains. This meant convertingpumps and valves o the halls air heaters to the latest energy-saving design, installing circulating heat exchangers, andinsulating acades and roos. A new central building manage-ment system generates urther savings.

    > Ecoriendly logisticsAssembly o the rst ICx is scheduled to begin in Kreeld inmid-2013. Siemens is already collaborating with its supplierson an ecoriendly logistics concept. To this end, externalstorage acilities are being combined in a new central ware -house at the Kreeld plant. The goal is to use rail or transpor-tation as much as possible. Body shells are no longer goingto be delivered rom a partners plant in Grlitz by heavy-dutytrucks. When combined in whole trains, they can be trans-ported just as quickly by rail but with much lower energy con-sumption.

    > Siemens plant Kreeld

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    3 Cross-unctional topics Additional inormation Facts and fgures

    CO2 management along the value chain Sustainability at healthcare Siemens Integrity Initiative Stakeholder dialogue with Robert Greenhill

    44

    According to calculations by the Intergovernmental Panel on

    Climate Change (IPCC), the target o limiting the rise in global

    temperature to a maximum o 2 C can be achieved i global

    emission o carbon dioxide is reduced 80% by the year 2050.

    Considering that energy-related 30.6 billion tons o carbon diox-

    ide were emitted into the atmosphere worldwide in 2010, that

    is a huge challenge.

    At Siemens we strive to reduce greenhouse gases at all stages

    o our value chain, and we regularly inorm the public about

    the progress we have made. For this purpose we have been

    calculating greenhouse gas emissions rom our own activi-

    ties, our vehicle eet and our power consumption in line

    with the international Greenhouse Gas Protocol Standard or

    a long time.

    In the all o 2011, the Corporate Value Chain (Scope 3) Stan-

    dard o the World Resource Institute (WRI) and the World

    Business Council or Sustainable Development (WBCSD) was

    published, which acts as an accounting basis or the Compa-

    nys greenhouse gas emissions throughout the value chain.Together with other companies, Siemens played an active

    part in the development and initial test phase o the new stan-

    dard. As ar as measures or reducing greenhouse gases are

    concerned, our Company sees three major spheres o inu-

    ence: our own activities, our inuence on suppliers and our

    possibilities or reducing customers emissions with Siemens

    products and solutions.

    OUR OWN ACTIVITIES

    We want to keep improving the energy efciency o our plants

    and ofce locations. This is where we have the greatest direct

    inuence and where efcient use o energy will directly reduceenergy costs. Besides using electrical energy more efciently,

    we can also inuence greenhouse gas emissions through the

    emission actor o the power we buy. From 2007 to 2011, we

    pushed ahead with an environmental program that ocused,

    among other things, on two main targets: to reduce the inten-

    sity o our carbon dioxide emissions by 20% and to improve

    our energy efciency by 20%. Our internal Energy Efciency

    Program (EEP), which was launched in 2007, ensured that

    these targets were met (details are provided in the Environ-

    mental protection chapter on page 60). Our report gives ex-

    amples rom our plants in Kreeld (page 34) and Charlotte

    (page 24).

    Company vehicles are another worthwhile approach when it

    comes to avoiding the production o carbon dioxide emissions.As early as 2009, Siemens was one o the frst companies to is-

    sue a mobility guideline that sets incentives or using company

    vehicles with low uel consumption. With this approach we

    intend to reduce the emission o carbon dioxide by our Com-

    pany eets new vehicles in Europe to an average o 120 g/km

    by the year 2015 a goal that includes not just cars, but also

    transport vehicles. As a comparison: In 2011 the average emis-

    sion value or all newly registered Siemens cars in Germany

    was 136 g/km, which is already 10 g/km lower than the German

    average o 146 g/km.

    All in all, we can be proud o the results o our eorts, as the

    current report shows: At 3.6 million tons1

    , our emission ogreenhouse gases in fscal 2011 remained almost on the same

    level as in the previous year even though Company revenue

    grew considerably.

    Suppiers

    At Siemens, activities or climate protection address the entire

    supply chain. Using models that consider the energy efciency

    o purchased materials and supplier products, calculations

    were made in the test phase o the Scope 3 standard along the

    Siemens supply chain (i.e. rom the raw material sources to our

    plants). These calculations showed that our to six times more

    greenhouse gases were emitted than in our own manuactur-

    ing operations. These fgures show the signifcance o suppli-ers or climate and environmental protection. Obviously we

    have less inuence on their emission o greenhouse gases

    than on our own activities, but we do support them in their

    eorts to restrict energy consumption and reduce emissions.

    To this end, we are gradually extending our internal Energy

    CO2 managementalong the value chain

    Measured on the basis o the GHG Protocol according to Scope 1, Scope 2 and Scope 3 (travel).

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    45

    Efciency Program to our suppliers. The Energy Efciency Pro-

    gram or Suppliers (EEP4S) identifes and assesses the potential

    or energy savings in production processes. Pilot projects have

    shown that consumption can be cut by up to 17%, which is also

    fnancially attractive or suppliers. More details are provided in

    the Suppliers chapter on page 74 and in our supplier report

    rom China on page 14.

    CUSTOMERS

    With the help o energy efciency programs and environmen-

    tal management systems, we work constantly on using energy

    as economically as possible in our value chain. However, our

    products and solutions are our biggest lever when it comes to

    environmental protection. They enable our customers to lower

    their energy costs while improving their carbon dioxide oot-

    prints. All products, systems, solutions and services that

    reduce negative environmental impacts and climate change-

    inducing emissions o carbon dioxide have been bundled in

    the Siemens Environmental Portolio.

    CO2 abatementat our customers

    FY Mt

    FY Mt

    FY Mt

    Siemens GHG emissionsrom production

    FY . Mt

    CO2 abatement rom newly installed products and solutions.

    CO2 abatement rom previous installations.

    Our target or 2011 was or the Siemens Environmental Porto-lio to help our customers save about 300 million tons o carbon

    dioxide emissions a year. With all the products and solutions

    rom our Environmental Portolio that have been installed or

    customers since fscal 2002 and are still in use, we managed to

    surpass this target: We helped our customers reduce their

    carbon dioxide emissions by 317 million tons in fscal 2011 a

    quantity nearly 90 times the sum o our own emissions, and

    roughly equivalent to the total annual carbon dioxide emis-

    sions o Berlin, Delhi, Hong Kong, Istanbul, London, New York

    City, Singapore and Tokyo.

    In addition to its environmental benefts,

    our Environmental Portolio enables us to

    compete successully in attractive mar-

    kets and generate proftable growth. Weset ourselves an ambitious growth target

    in fscal 2010: We want to increase reve-

    nue rom our Environmental Portolio to

    at least 40 billion by the end o fscal

    2014. In the frst stage fscal 2011 we have already earned

    revenue o 29.9 billion. More and more research and develop-

    ment projects at Siemens involve products and solutions that

    enhance our Environmental Portolio. See the Innovations

    chapter, which begins on page 54, or inormation about our

    investments in research and development

    OPPORTUNITIESTargeted carbon dioxide management throughout the value

    chain opens up outstanding opportunities or Siemens. By

    cutting carbon dioxide emissions in our own manuacturing

    operations as well as at our suppliers and, in particular, at our

    customers, we can make a major contribution to climate pro-

    tection. The management consulting frm McKinsey assessed

    the technical opportunities to reduce greenhouse gas emis-

    sions signifcantly in 2030 compared to levels expected under

    a business-as-usual development. The result: Our current

    technology portolio already covers 37% o these opportunities.

    In addition, our products and solutions enable us to reduce

    both our own and our customers energy costs and tap new

    and sustainable felds o business.

    You can ind moreinormation on theSiemens EnvironmentalPortolio at:

    www.siemens.com/environmental-portfolio

    www.siemens.com/environmental-portfolio-report

    An average o percent thats how much Siemens increased the global carbon dioxide

    efciency o its production plants between 2006 and 2011.

    http://www.siemens.com/environmental-portfoliohttp://www.siemens.com/environmental-portfoliohttp://www.siemens.com/environmental-portfolio-reporthttp://www.siemens.com/environmental-portfolio-reporthttp://www.siemens.com/environmental-portfolio-reporthttp://www.siemens.com/environmental-portfolio-reporthttp://www.siemens.com/environmental-portfolio-reporthttp://www.siemens.com/environmental-portfolio-reporthttp://www.siemens.com/environmental-portfoliohttp://www.siemens.com/environmental-portfolio
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    47

    even constituted 17.4% in 2009 (OECD Health Report 2011).

    People in developed countries are expected to live longer in

    the uture and the demand or high-quality health services will

    continue to grow. However, a broad availability o services can

    only be ensured i costs remain aordable. One way to achieve

    this is to enhance healthcare efciency. The potential is well

    known: as the WHOs World Health Report 2010 states, 20% to

    40% o all global healthcare expenses are currently wasted dueto inefcient systems.

    Siemens oers pioneering solutions in this feld as well. For

    example, syngo.share 3 is a product that allows clinical imag-

    ing data in various fle ormats to be distributed and managed

    quickly and efciently. That means clinics and medical prac-

    tices can share imaging data, and physicians know immedi-

    ately which images are available or their patients. This rapid

    access helps to improve the quality o treatment and saves

    precious time.

    PROVIdINg ACCESS TO hEAlThCAREMore than 830 million people had access to Siemens imaging

    systems in 2011 4. However, our goals are much more ambi-

    tious: We want to give more than one billion people access to

    our imaging systems by 2014. In addition to greater use o ex-

    isting X-ray devices, CT scanners, and MRI systems, we want to

    improve basic healthcare in less developed countries through

    inexpensive medical technology.

    An example o how we are accomplishing this comes rom

    China. Since 2005, Siemens has been successul there with the

    SOMATOM Spirit CT scanner. We adapted leading CT technol-

    ogy to the demands o basic care or less developed health

    systems.

    The SOMATOM Spirit is easy to operate, very reliable, and

    exceptionally cost eective. This concept not only convinced

    our customers in China, where more than 700 SOMATOM Spirit

    scanners are in use, but we also export much o the production

    in Shanghai to developing regions around the world.

    Oten, these regions are already looking or technology that

    takes them beyond basic care. In addition, global demand or

    cost-optimized, frst-class solutions is growing. We met this

    need by launching the SOMATOM Perspective at the end o

    2011 5.

    All this shows how we are working to help clinicians and

    healthcare acilities throughout the world advance healthcare.As our mission states: We innovate to advance human health

    because good health provides all o us with the potential to

    lead happier lives and ulfll our dreams.

    Over million patientssuering rom a heart attack, stroke, breast cancer,lung cancer, HIV/AIDS or tuberculosis were examined

    and treated with Siemens medical products in 2011.

    We based the calculation on the active installed base o Siemens equipment used or the

    diagnosis and in the treatment process o stroke, heart attack, lung cancer, breast cancer,TBC and HIV / AIDS. Only equipment used in line with strongest recommendations in acceptedmedical guidelines is included.

    We based the calculation on the active installed base o Siemens imaging equipment andthe associated utilization rates. Additionally, the worldwide in vitro diagnostic test volumewas considered, adjusted by the average number o tests per patient.

    3 syngo.share is a medical device o ITH icoserve technology or healthcare GmbH, Innsbruck,Austria. syngo.share currently is not available in all countries.

    We based the calculation on the number o installed Siemens CT systems in 113 developingcountries (UN HDI < 0.785). Population covered per CT was derived rom CT density inselected countries.

    Under FDA review. Not available or sale in the U.S.

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    49

    MAKATI BUSINESS ClUB (MBC) PhIlIPPINES:

    MORE INTEgRITy FOR SUSTAINABlE dEVElOPMENT

    The Shine Project o our integrity partner MBC aims to oster

    joint commitment by domestic and oreign companies in

    the Philippines to combat corruption and promote sustainable

    development: All companies are to be able to work in the

    Philippine market under air conditions.

    Siemens will be supporting this initiative with US$1.04 million

    over our years. The MBCs project partner is the European

    Chamber o Commerce o the Philippines. The highlight o the

    projects activities in the frst year was the signing o an Integ-

    rity Pledge at a public event in September 2011. More than

    800 companies and 25 government agencies and ten industry

    associations have signed the pledge thus ar. In addition, the

    MBC began ormulating an extensive code o conduct or Phil-

    ippine businesses. In a urther ocus area, our integrity partner

    devoted its energies to encouraging government institutions

    to collaborate in two uture activities. First, the code o con-

    duct or the Philippine business world is to be closely inter-

    meshed with legal requirements. And second, the MBC intendsto work with its project partner to support the Philippine gov-

    ernment in developing its own anti-corruption program.

    NEW CENTURy ACAdEMy ON TRANSNATIONAl

    CORPORATIONS (NATC) ChINA: INTENSIFyINgdIAlOgUE ANd PRACTICE ShARINg

    An intensive dialogue between government and business, rec-

    ommendations or compliance legislation, and practice-driven

    compliance training or domestic companies these are the

    objectives o the project launched by our integrity partner

    NATC in China.

    The Siemens Integrity Initiative is supporting the project o the

    organization ounded in 2005 or a period o three years

    with US$0.89 million. The project kicked o with a campaign

    intended to win local partners. Analyses o Chinese and oreign

    legislation as well as o the management practices o Chinese

    and multinational companies supplied valuable inormation on

    proven compliance solutions and the latest trends or use in

    subsequent project activities. Our integrity partner examined

    the challenges or the management o Chinese companies

    operating in selected high-risk countries; the NATC handed

    over the report with its key results to the Chinese government

    authorities. To intensiy the dialogue regarding integrity

    between government agencies and companies as well as mul-

    tinational companies in China, and to discuss international

    trends in this feld, our integrity partner has initiated a discus-sion platorm or these players (Compliance Executive Club).

    INITIAl POSITIVE dEVElOPMENTS ANd

    VAlUABlE EXPERIENCE

    The diverse initial successes and perormance o the projects

    to date show us that, together with our integrity partners and

    thanks to the support o the Siemens Regional Companies, we

    have made solid progress with the complex and demanding

    Siemens Integrity Initiative. Work on this project requires all

    parties involved to learn rom each other and fnd joint solu-

    tions. Managing such a global initiative comprising 31 projects

    in many countries, and working with a large number o exter-nal and internal parties, also marks new ground or Siemens

    as a key element o our compliance management as well as in

    its dimension as part o our global engagement or sustainable

    development. The experience our Company gains rom work-

    ing with the integrity partners is just as diverse and valuable.

    We would like to take this opportunity to thank all o them or

    their work so ar.

    With our commitment to Collective Action and Siemens Integ-

    rity Initiative, we are pursuing a clear goal: We intend to make

    a long-term contribution to fghting corruption and promoting

    clean markets beyond the boundaries o our Company to-

    gether with other stakeholders. This goal will guide us in theuture as well.

    US$ million: this is the amount

    o support agreed with our integrity partnersin the frst round o the Integrity Initiative.

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    The Partnering Against Corruption Initiative

    (PACI) o the World Economic Forum is a global

    anti-corruption initiative oering a platorm or

    companies to assist them in developing internal

    anti-corruption measures and to acilitate Collec-tive Action with other companies, governments

    and civil society.

    Mr. Greenhill, experts estimate that the

    cost o corruption equals more than 5%

    o global GDP (US$2.6 trillion), with over

    US$1 trillion paid in bribes each year.

    Who pays the bill and how are compa-

    nies aected?

    Robert Greenhill In addition to the direct

    costs, we should also consider the con-sequences o corruption: It distorts mar-

    kets, stiles growth, debases democracy

    and undermines the rule o law. It erodes

    the conidence o a society in its govern-

    ment and business leaders. The Arab

    Spring was in part a reaction against cor-

    ruption between business and govern-

    ment. It is almost impossible to express

    these impacts in inancial igures. But

    Im sure the total would be ar beyond

    the numbers you mentioned.

    Klaus Schwab, the ounder and Execu-tive Chairman o the World Economic

    Forum, has repeatedly emphasized the

    role businesses could or rather should

    play in helping strengthen good public

    governance. Besides this concept o

    Corporate Global Citizenship, is there a

    speciic business case or companies to

    engage in Collective Action against cor-

    ruption?

    Robert Greenhill Corporate Global Citi-

    zenship encourages companies to en-

    gage with other stakeholders in ad-

    dressing critical global issues. These

    issues are too complicated and inter-re-lated to be addressed in isolation. Cor-

    ruption is a clear example. Collective

    Action with other businesses is neces-

    sary to ensure that industry sectors

    work together to eliminate corruption.

    Collection Action with civil society and

    government is necessary to ensure the

    right laws are in place and are being

    implemented. The business case or

    global companies is clear some o the

    astest growing economies in the world

    today are among the most corruptive.

    Companies cannot ignore these mar-kets, nor can they accept the historical

    level o corruption. Collective Action to

    ight corruption is a robust strategy that

    enables companies to engage in impor-

    tant emerging opportunities while main-

    taining the highest business principles.

    In November 2011, political leaders met

    at the G20 Summit in Cannes. Their i-

    nal communiqu underlined the need

    or strong anti-corruption legislation as

    a mandatory ramework or helping

    clean up the markets. How eective are

    voluntar y standards l ike the PACI Prin-

    ciples or Countering Bribery, and howdo they complement national legisla-

    tion or international conventions?

    Robert Greenhill The PACI Principles are

    a best-practice ramework or develop-

    ing and implementing a corporate anti-

    corruption program. They are the back-

    bone o the PACI value proposition

    calling or an action and implementa-

    tion-ocused approach to tackling cor-

    ruption. I would say the PACI Principles

    are an important complement to nation-

    al and international conventions or at

    least three key reasons:1. Through the peer exchange resulting

    rom implementation o the Principles,

    companies are continually exposed to

    the latest best practices in anti-corrup-

    tion and corporate ethics and these

    are usually more stringent than nation-

    al and international standards.

    2. When companies sign and implement

    the PACI Principles, they level the busi-

    ness playing ield in their locality, in-

    dustry or region. The Principles also

    play a key role in actualizing interna-

    tional conventions such as the UN Con-vention Against Corruption as well as

    national legislation.

    3. Signing and implementing the Prin-

    ciples is an explicit signal rom manage-

    ment that a company is committed to

    anti-corruption and ethics. In turn, the

    Robert GreenhillRobert Greenhill is Managing Director andChie Business Ofcer at the World EconomicForum. His work areas include the role obusiness in society, sustainability issues, andthe fght against corruption.

    Stakeholder dialoguewith Robert Greenhill

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    51

    Global companies have a vital role to play in combating corruption.

    Their global perspective means they can apply best practices rom other regions,

    and are less vulnerable to local pressures. They can increase their impact

    through joining orces within the business sector and through collaboration

    with the public sector and civil society. Siemens Collective Actionactivities provide encouraging evidence o this.

    company is recognized or having the

    correct tone at the top, an important

    consideration in legislation like the For-

    eign Corrupt Practices Act in the U.S.

    and the Bribery Act in the U.K.

    Changing the rules o the game is a

    challenge, even when companies joinorces and begin tackling the issue o

    anti-corruption collectively and across

    sectors. What actions should companies

    like Siemens take, and what outcomes

    can companies expect within which

    time rame?

    Robert Greenhill It has become increas-

    ingly clear that the ight against corrup-

    tion is not a preserve o any one stake-

    holder. Companies, governments and

    other stakeholders such as civil society

    have to work in concert. Challenges

    abound, such as the classic prisonersdilemma when companies may hesitate

    to be the irst to engage in anti-corrup-

    tion activities or ear o losing busi-

    ness. In this context, corporate leader-

    ship is extremely important. Siemens

    has demonstrated leadership in various

    ways. For example, in recent years it

    has demonstrated that a company

    can maintain state-o-the-art anti-cor-

    ruption practices while competing suc-

    cessully around the world. Moreover,

    Siemens is sharing best practices. Eval-

    uating third-party business intermedi-aries has become a critical compliance

    concern or global businesses, particu-

    larly since the UK Bribery Act took eect

    last July 1. At a recent PACI meeting,

    Siemens presented its innovative Busi-

    ness Partner Compliance Process and

    Tool which introduces a structured,

    risk-based methodology or evaluating

    and approving suppliers, contractors and

    other third parties. PACI signatories had

    an opportunity to learn rom Siemens

    considerable experience in this area.

    Finally, Siemens has been substantially

    supporting Collective Action. SiemensUS$100-million Integrity Initiative is

    helping back key initiatives on a global

    basis. The company is also contributing

    senior executive time to support Collec-

    tive Action. Peter Solmssen, or exam-

    ple, is playing an important global role,

    including serving as vice-chair o the

    World Economic Forum Global Agenda

    Council on Anti-Corruption, which de-

    velops and advocates international anti-

    corruption policy. The best way or com-

    panies to engage and commit is or their

    CEO and Board to declare that anti-corruption is a strategic issue that must

    be addressed proactively, rather than a

    control issue to be managed reactively.

    It is not an issue that will be resolved

    overnight. However, changes have been

    signiicant and accelerating over the

    last ew years.

    Robert Greenhill Convincingly addressing the

    scourge o corruption is one o thebest ways or companies to build trust

    with communities around the world.

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    52

    REPORTINg APPROACh

    Our Sustainability Report 2011 describes the strategy, organi-

    zation, initiatives and goals or ensuring sustainability at

    Siemens. It not only continues and supplements last years

    Sustainability Report, but also serves as our annual progress

    report on implementing the United Nations CEO Water Man-

    date and the Global Compacts ten principles at the Company.

    In addition, our Report is oriented to the recommendations o

    the Global Compact and Transparency International regarding

    anticorruption reporting.

    REVIEW PERIOd ANd REPORT BOUNdARIES

    This Report is based on activities during Siemens fscal 2011

    (October 1, 2010 September 30, 2011). Any exceptions are

    indicated as such. In general, all o our ully consolidated com-panies are covered by the Report. Here, too, possible excep-

    tions regarding the data are indicated and explained. Minority

    equity investments are not included in our sustainability

    reporting. To provide an up-to-date picture o the Company,

    we also include inormation about important developments in

    fscal 2012 up to the editorial deadline on March 1, 2012.

    During fscal 2011, we announced our plan to publicly list

    our subsidiary OSRAM AG. Following this move, we classifed

    the business as a discontinued operation. The change was

    included in all disclosures on continuing operations in the

    present Report. In general, however, the reported inormation

    relates both to discontinued and continuing operations; devia-tions rom this are indicated.

    dATA COllECTION

    Given Siemens size and global spread, gathering data poses a

    major logistical challenge. Moreover, our companies through-

    out the world are required to comply with local regulations

    concerning the compilation and defnition o perormance

    fgures, which means that the generated data is not always

    comparable. Where applicable, we point out any signifcant

    limitations in the inormation presented in the Report. As a

    rule, no company-wide standards exist or the inormation

    published in the Sustainability Report. This applies in particu-lar to specifc fnancial fgures, including, or example, the

    revenue attributable to the Siemens Environmental Portolio.

    As a result, these fgures may not be comparable with the data

    published under the same or similar designations by other

    companies. The data published in our Sustainability Report is

    collected through various internal reporting systems which,

    or the most part, are dierent rom those applicable to the

    fnancial inormation presented in our Consolidated Financial

    Statements. In particular, the standards and controls applied

    and the computer systems used during the preparation o the

    data can be less comprehensive in comparison. We reserve

    the right to change our internal guidelines regarding the in-

    clusion o data in the Sustainability Report without prior

    announcement.

    EXTERNAl REVIEW

    Not only have we prepared our Sustainability Report to high

    quality standards, but we have also gone beyond typical in-

    dustry practices by voluntarily commissioning a ull and

    independent audit o the Report by PricewaterhouseCoopers

    AG Wirtschatsprungsgesellschat (PwC). The auditors Inde-pendent Assurance Report can be ound on page 80. For such

    limited assurance reviews, which provide a limited degree o

    certainty, the review procedures are not as extensive as or a

    review o our fnancial reporting. The auditors merely confrm

    that nothing has come to their attention during the audit that

    would cause them to believe that the inormation contained in

    the Report departs materially rom the relevant sustainability

    reporting requirements.

    EdITORIAl NOTICE

    All reerences to tons in the Sustainability Report reer to

    metric tons.

    Reporting method

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    Facts and figures

    Repori eo

    Ioio

    Csoers poroio

    Copice

    Eiroe proecio

    Proc resposiii

    Occpio e

    se ee

    Epoees

    Sppiers

    Corpore ciiesip

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    Cross-unctional topics Facts and fgures

    Reporting method Innovation

    Customers and portolio

    Compliance

    Environmental protection

    Product responsibility Occupational health and saety management

    Employees

    Suppliers

    Corporate citizenship

    56

    Business success is a key element o sustainability. And deci-

    sive or business success are long-term customer partnerships

    and a strong local presence in the markets where our custom-

    ers operate. One Siemens, our ramework or sustainable value

    creation, concentrates on serving innovation-driven growth

    markets and, at the same time, steadily expanding our custom-

    er-oriented Environmental Portolio.

    thE EnvIROnmEntal PORtfOlIO

    IS a kEy dRIvER Of SuStaInablE gROwth

    Thanks to the close relationships cultivated with our custom-

    ers, we develop a considerable share o our portolio directly

    with them, and oten even in their own companies. This ap-

    plies in particular to our Environmental Portolio, in which we

    bundle all those products, systems, solutions and services thatmake particular contributions to environmental and climate

    protection. They can be divided into three main categories:

    > First, products and solutions with especially high energy

    eciency, such as combined cycle power plants or intelli-

    gent building systems;

    > Second, equipment and components or renewable ener-

    gies, such as wind turbines and solar power plants; and

    > Third, environmental technologies or the provision o clean

    water and air.

    The qualication o products and solutions or our Environ-

    mental Portolio is based on dened processes and strict crite-ria. Once a year, the Siemens Sustainability Board approves

    changes in the composition o the Portolio. In scal 2011, or

    example, we added maintenance and repair or highly ecient

    gas turbines.

    In scal 2011, we generated revenue o 29.9 billion with Port-

    olio oerings an increase o approximately 9% over the pre-

    vious years revenue o 27.4 billion.

    Within the ramework o One Siemens,

    we have set ourselves a highly ambitious

    growth target: By the end o scal 2014,

    we intend to exceed 40 billion in reve-nue with our Environmental Portolio

    and we will continue to strive or this goal even though it will

    be more challenging to achieve due to our planned initial pub-

    lic oering o OSRAM AG.

    For more inormationon the Siemens Environ-mental Portolio, visit:

    www.siemens.com/

    environmental-portfolio

    Yet this Portolio is also intended to help our customers reduce

    their carbon dioxide ootprints, cut their energy costs and im-

    prove their protability through an increase in productivity. Our

    target or 2011 was to help our customers reduce their annual

    carbon dioxide emissions by 300 million tons. With all the En-

    vironmental Portolio elements that have been installed at cus-

    tomer locations since the beginning o scal 2002 and are still

    in use, we have exceeded our goal: By the end o scal 2011 we

    reduced customer carbon dioxide emissions by 317 million tons.

    Csoers poroio

    FY 2011 FY 2010 1 FY 2009 1

    Revenue generated by theEnvironmental Portolio (continuingoperations; in billions o ) . . .

    Accumulated annual customerreduction in carbon dioxideemissions generated by elementsrom the Environmental Portolio(continuing and discontinuedoperations; in millions o tons)

    Number o Market DevelopmentBoards (MDBs) established inconjunction with industry-specifcmanagement o key accounts

    Revenue and CO2 reductions adjusted or comparability due to changes in theportolio.

    We closed our Market Development Board or public authorities in 2011 due tochanges in the portolio.

    SuCCESS On thE baSIS Of lOng-tERm CuStOmERRElatIOnShIPS In a SPIRIt Of PaRtnERShIP

    Sustainable customer relationships are the basis or all our

    business, and have been or over 160 years. We employ a struc-

    tured key account management approach throughout the Com-

    pany to look ater our major customers. This means that we

    tailor our products and solutions to the size and regional site

    structures o our customers, but we also ensure that our key

    account managers continually develop Siemens relationships

    to its customers and secure them over the long term. Key ac-

    count managers are evaluated on the basis o the growth o

    these customer accounts. The Market Development Boards

    (MDBs) steer the key account managers. In concrete terms, em-

    ployees rom a variety o Business Units come together here,concentrating on customer segments such as the automotive

    industry, data centers or power utilities. With this approach,

    we can oer a comprehensive spectrum o products and ser-

    vices rom all our portolio elements and rom a single source.

    Customers and portolio

    http://www.siemens.com/environmental-portfoliohttp://www.siemens.com/environmental-portfoliohttp://www.siemens.com/environmental-portfoliohttp://www.siemens.com/environmental-portfolio
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    Additional inormation

    57

    Our Business Units bear worldwide responsibility or their busi-

    ness, that is, or their revenue and prots. This benets cus-

    tomers o every size. Small and medium-sized enterprises and

    organizations and they represent the majority o Siemens

    customers receive local support. Our large international sales

    orce, whose work is steered by our regional Clusters and Re-

    gional Companies, ensures that our business-specic sales

    strategies are implemented. Customers with major contracts or

    large-scale projects, in contrast, are served directly rom the

    headquarters o the respective Business Unit.

    In addition, we regularly assess the strategic importance o the

    market opportunities available to our Company. The Siemens

    Sales Board determines whether the key account managers

    have met their targets and makes sure that within Siemens,

    synergies in customer management are maximized.

    This approach is supplemented by our Executive Relationship

    Program, in which all members o the Company s Managing

    Board stay in direct contact with selected customers and main-

    tain an ongoing dialogue with them to make certain they are

    always amiliar with customers needs.

    Thanks to these activities in particular, new orders in our key

    account business have enjoyed growth that greatly exceeds

    the average.

    ImPROvIng CuStOmER SatISfaCtIOnOur business success is critically dependent on the satisaction

    o our customers. For this reason, we measure customer satis-

    action in every unit o the Company. During the year under

    review, we used the Net Promoter Score (NPS) once again as a

    uniorm standard or this purpose. This internationally recog-

    nized and commonly applied managerial perormance indica-

    tor, which we determine annually on a worldwide basis by

    means o customer surveys, measures the reerral rate o our

    customers. Our internal NPS target system, which is based on

    business-specic, regional and industry benchmarks, is used

    to set the target values or the Sectors and Clusters. The NPS

    or 2011 was based on the results o more than 25,000 inter-

    views. As planned, this represents a strong increase over theapproximately 18,500 interviews conducted the previous year.

    We use the results to strengthen our customer orientation and

    develop concrete measures or improvement together with

    our customers, using their eedback as a basis. For example,

    we have succeeded in shortening response times to customer

    inquiries and speeding up deliveries. When implementing

    measures such as these, we place a high value on our long-

    term response to the inormation needs and comments o our

    customers in line with a customer support approach aimed at

    continuity.

    Our customer management system has also been recognized

    by outside institutions. In 2011, or example, Siemens was once

    again ranked rst in Customer Relationship Management in

    the Diversied Industrials category o the SAM Dow Jones

    Sustainability Index. In addition, the Strategic Account Man-

    agement Association (SAMA) designated our key account man-

    agement program the Key Account Management o the Year

    or 2011.

    aSSuRIng thE lOng-tERm QualIty

    Of CuStOmER SuPPORt

    To assure the high quality and ongoing improvement o cus-

    tomer support at Siemens, we have introduced company-wide

    uniorm training programs or both key account managers and

    the sales orce. Moreover, the sta in both areas is trained on

    the topic o compliance to encourage conduct conormant

    with guidelines, which itsel ensures our business success:

    Absolute compliance with all laws and the Company s internal

    guidelines and regulations is an elementary aspect o all our

    worldwide marketing and sales activities.

    In scal 2011, we were able to develop our relationships with

    our customers around the world even more strongly and im-

    prove the corresponding business gures. We are aiming at

    generating signicant growth in scal 2012 as well a goal

    that we intend to achieve in particular in our target industries

    and across industry boundaries with our Environmental Port-

    olio.

    www.siemens.com/sr/customers

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    79 Additional information

    61

    Greenhouse Gas emissions

    Siemens stands by its global responsibility or climate protec-

    tion. For this reason, we report our greenhouse gas emis-

    sions Scope 1, Scope 2, and Scope 3 (travel) on the basis o

    the guidelines in the Greenhouse Gas Protocol published by

    the World Resource Institute (WRI) and the World Business

    Council or Sustainable Development (WBCSD).

    G g (in equivalent tons of CO2)1

    (calculated using the model of the GHG Protocol)2

    FY 2011 FY 2010 FY 2009 FY 2008

    Scope 1 3 ,6, ,5, ,5, ,46,

    Scope 2 3 ,4, ,6, ,55, ,9,

    Scope 3 4 4, 4, 4, 454,

    Ttl5 3,58, 3,6, 3,78, 3,95,

    Data includes OSRAM. This timeline is based on continuing operations and is adjusted annually. All figures

    are extrapolated to 100% coverage; previous years adjusted for comparability. Direct greenhouse gas emissions (Scope 1) are from sources in the Company s

    possession or under its control. Indirect greenhouse gas emissions (Scope 2) referto consumption of purchased electrical energy and district heating.

    Emissions from travel (flights, rail, rental cars). Discrepancies in totals are the result of rounding.

    Dtbt f g g (in %)1, 2

    FY 2011 FY 2010 FY 2009 FY 2008

    Electricity anddistrict heating 5 5 5 5

    Natural gas,fuel oil, other fuels 9 6

    SF6 6 Other Kyoto gases 3

    Travel

    Data includes OSRAM. This timeline is based on continuing operations and is adjusted annually. All figures

    are extrapolated to 100% coverage; previous years adjusted for comparability. This includes greenhouse gases such as technical CO2, HFC, PFC, CH4 and N2O.

    In absolute terms, our greenhouse gas emissions have allen

    by about 8% since 2008. Our Scope 1 emissions played an im-

    portant part in this decline: Among other things, the reduction

    o CO2 emissions rom our business vehicles has been notice-

    able. One actor in this result is that our eet management has

    defned emissions per kilometer as a criterion or vehicle selec-tion, which avors economical models.

    Emissions, based on electricity and district heating, raised

    slightly due to increased consumption. Emissions resulting

    rom business trips also went up due to the greater number

    o ights.

    Our emission o SF6 ell urther in fscal 2011. Our goal is to

    concentrate the use o SF6 at locations that are experienced

    and efcient in handling this substance, and this strategy has

    already had a avorable eect on our emissions.

    Our reporting covers about 95% o our indirect and direct

    greenhouse gas emissions. The remaining 5% comprises

    greenhouse gas emissions caused by employee activities that

    are not reported directly. Emissions are calculated on the basis

    o extrapolation.

    Compared with base year 2006, we have improved our CO2

    efciency by 22% and thus exceeded our target o 20% by the

    end o 2011.

    ipvt vtl pfc Co2 , pw (in %, base year 2006)

    FY 2007 FY 2008 FY 2009 FY 2010 FY 2011

    Environmental performance: portfolio-adjusted, based on aggregated plant revenue.

    Status CO2 emissions, power (cumulative) Target (cumulative)

    5% 9% 17% 18% 22%

    Target FY 2011: 20%

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    Cross-unctional topics Facts and fgures

    Reporting method Innovation

    Customers and portolio

    Compliance

    Environmental protection

    Product responsibility Occupational health and saety management

    Employees

    Suppliers

    Corporate citizenship

    62

    EnERgy COnSumPtIOn

    All in all, our direct energy consumption in scal 2011 declined

    by about 3% over the previous year.

    direc eer cospio (in gigajoules) 1

    FY 2011 FY 2010 FY 2009 FY 2008

    Naturalgas/liquidpetroleumgas ,, ,, ,, ,,

    Heating oil , , , ,

    Hard coal/brown coal , , , ,

    Gasoline/diesel uel 2 , , , ,

    to3 ,47, ,344, 9,69, ,48,

    Figures as collected in SESIS (including OSRA M), not extrapolated to 100% coverage. Energy consumption reported in SESIS or vehicles and machines at environmentally

    relevant locations. Discrepancies in totals are the result o rounding.

    Iirec eer cospio (in gigajoules)1

    FY 2011 FY 2010 FY 2009 FY 2008

    Electricity ,, ,, ,, ,,

    Districtheating ,, ,, ,, ,,

    to2 4,674, 4,98, 4,, ,,

    Figures as collected in SESIS (including OSRA M), not extrapolated to 100% coverage. Discrepancies in totals are the result o rounding.

    Our indirect energy consumption increased in comparison

    with the previous year, or example by 2% or electricity. This is

    due to higher capacity utilization at our production locations.

    Nonetheless, our Energy Eciency Program (EEP) is beginning

    to take eect. By the end o scal 2011 we had conducted en-

    ergy analyses at over 100 locations. In addition, Siemens