Changing the Face of Golf

A televisual sensation!

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Starring… The founder of loaded & GolfPunk magazines, a Ryder Cup winning captain, America’s most insightful commentator and a golfing goddess...

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Tim Southwell & Sophie Horn:

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Sam Torrance:

Jay Townsend:

This is Show Me The Golf TV

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SHOW ME THE GOLF SUMMARY:

Show Me The Golf is a weekly half hour magazine show. It’s funny, entertaining and informative – a golf junkie’s dream ticket. SMTG has unrivalled access to the world’s best players due to the management team’s track record in men’s lifestyle and golf magazines.

Creator and presenter of the show is Tim Southwell, who in 1994 co-founded and then edited Loaded, the magazine that was to revolutionize the Men’s Lifestyle magazine market in the 90’s and beyond.

In 2003 Tim created and launched GolfPunk. This multi-award winning title is now well established in the UK, and twelve international editions have already been launched across Europe and Asia.

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Also presenting Show Me the Golf are Sam Torrance, Jay Townsend and Sophie Horn – a new face to the world of golf, who also plays off four.

Tim & Sophie Sam

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Jay

KEY EDITORIAL PILLARS ‘MUST SEE TV’

Footballers’ Drives Premier league footballers vie for the title of ‘Boom Boom Overlord’. Players compete each week to hit the longest drive. Studio leader board tracks progress each week. These can be filmed at the golf course of the individual footballer’s home course or on a golf simulator in the studio to ensure parity re weather conditions etc.

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The Daly Capers Flash animation week cartoon starring redneck golfing superstar John Daly. Each week Daly is on the range giving a very expensive lesson to a young aspiring golfer. Shortly after each lesson begins, Daly gets waylaid and goes off on a tangent, asking the boy “Son, where exactly were you when they landed on the moon?”. After which Daly gives his fractured account of those events, getting things gloriously wrong. Each week a different historical incident: Building of the pyramids; Shooting of JFK;

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Car Three Island Green Challenge

Viewers gets three shots at our island green par three 130 yard challenge. Each punter has three attempts to get closest to the pin. The winner at the end of the series is the player who gets closest to the pin. Prize is a fantabulous golfing holiday for 4 at Sandy Lane/Polaris World etc. A hole in one wins the car outright! A hole in one wins a fancy car. Let’s face it - they can’t shift them on the forecourt. Shouldn’t be too hard to get a car – and insured against Hole In One anyway.

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Five Of Clubs Celebrity Studio guests hit five shots with five different clubs – see how the leaderboard changes each week as players accumulate points depending on which hole they make.

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Lost! When a local golf club changes the tee position on the par five 13th, they unwittingly give birth to a new TV series. Any sliced tee shot lands in a forgotten part of the course. It is so overgrown that the members don’t even bother looking for their ball. Inside the rough is a small lake and an old bunker. To the golf balls that land here, this is the sea and the beach. The balls that land here are lost in a mysterious and magical place. Each ball is a caricature of a famous tour player: Ian Poulter; Phil Mickelson; Tiger Woods; John Daly; Colin Montgomerie; Camillo Vilegas; Paul Casey; Boo Weekley etc etc. As the balls realize they may be lost forever, two factions are created, one led by Phil Mickelson and one led by Tiger Woods. Paranoia and distrust quickly sets in and the two estranged groups go their separate ways in search of escape. Follow their adventures every week as they go in search of redemption and the 19th hole. Think Michael Bentine’s Potty Time meets golf for the Youtube generation.

Harry Putter & The Order Of Merit Debacle: Flash cartoon series in which Harry Putter uses his magical three iron to thwart the evil doings of various tour pro master criminals: The Golf Scorpion Camillo Villegas; The Tiger; The Goose (Retief Goosen) etc etc..

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EXAMPLE OF WEEKLY SHOW:

PART1

WELCOME TO THE SHOW 30 SECONDS

PGA & EUROPEAN TOUR NEWS UPDATE 1 MIN 30

GREAT DEBATE – CARTS V CARRY 2 MINS

HILF CHALLENGE (17TH SAWGRASS) 2 MINS 30

FOOTBALLERS’ DRIVES (1) 2 MINS

PAUL CASEY INTERVIEW 2 MINS 30(At home in Arizona with the Ryder Cup Star)

DAN & DAN TALK GOLF 2 MINS 30Dan & Dan’s fractured take on the great game

PART 1 TOTAL 13.00

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PART 2

GOLFERCISE 2 MINSSophie’s golf workout

GOLF BEDLAM‘The man With 2 Swings’ – Charlie Baldock, the five handicapper who swapped from right handed to left handed aged 40 2 MIN 30

WHAT’S IN THE BOX? 2 MINSDr Nick & Valderrama review the new Nike shoes

HELL HOLE CHALLENGE 17 ESN 2 MINS Sophie v DJ Spooney at East Sussex National’s

card-wrecker

MELISSA REID’S RESCUE CHOPPER 2 MINS Rookie of the Year (and a marketing man’s dream)Mel Reid shows you how to hit a perfect bunker shot

SAM T’S BETTING TIPS 1 MINThe Man the bookies love to hate reveals all About golf spread betting

* FOOTBALLERS’ DRIVES (2) 2 MINS

PART 2 TOTAL 13.30

TOTAL: 27.00

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Background on Golf:Golf is the fourth most popular participation sport in the UK, with 4.6 million adults playing, and a worldwide audience of over 55 million. The total golfer universes of the key golf markets are as follows:

UK 4,600,000 Scandinavian 1,800,000 German 1,500,000 Rest of Europe 1,800,000 USA 28,0000,000 China 2,500,000 Far East 14,000,000

54,200,000

Around 17% of all adults claim to watch golf on television, easily exceeding the proportions who ever play.

According to Sports Marketing Surveys data, golf was the second-most televised sport in 2006 after football, and is therefore exposed to a large passive audience, including several million potential players.

The Open delivers the biggest viewing audience. In 2008 the final stages of the competition drew a peak audience of 4.7 million, which accounted for a 25% share of total terrestrial viewing. This also demonstrates the interest there is in the game outside of the immediate UK golfing community.

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