Learn more about mobile commerce in our Making Money with Mobile ebook.

Robust User Experience

Pictures are powerful, and mobile apps give you more control over of the presentation of your content, including audio and video.

EnticingRewardsPrograms

Mobile apps are optimal for creating rewards programs, in turn encouraging continued user engagement andcustomer loyalty.

Access toCustomerData

Allowing customers to log into your mobile app using Facebook creates an opportunity to gather further information and in turn construct a more personalized user experience.

InstantContent Access

With a mobile-optimized website, users can access your content and make purchases without the barrier of downloading an app.

BetterDiscoverability

Users are more likely to find your business through search engines like Google, which prioritizes mobile-optimized websites.

Cost-e�ectiveDevelopment

Building a mobile-optimized website requires less lead time and just one code base. Additionally, it’s often less expensive than a mobile app, which requires maintenance on multiple platforms.

1 Internet Retailer, “The Global 1000: The reinvention of global e-retail,” by Stefany Zaroban, August 2, 2016.

2 eMarketer Inc., “How many Apps do Smartphone owners use?“ The article cites research from Research Now, Pew Research Center and AppsFlyer, December 2015.

3 Source: Flurry Analytics, August 2015.

WHY A MOBILE APP?WHY A MOBILE WEBSITE?

90% of time on mobile is spent in apps.3

Only 3% of apps survive for longer than 30 days.2

A mobile website is best for gaining new customers.

Mobile apps encourage customer loyalty and retention.

However you decide to prioritize your development budget, PayPal has solutions designed to work with

your mobile website or app.

Almost half of online sales in the United States are made on a mobile device—so having a mobile ecommerce solution has become a necessity.1 But is it

better to invest in a mobile-optimized website or build a mobile app? Spoiler alert: Each serves a purpose, so you may ultimately decide to invest in both.

MOBILEWEBSITE

MOBILEAPP?

OR

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