SHOT IN THE DARK

Steve AgretelisErica Gambardella

Thomas O’NeillWill Magrann

Environmental Scanning

Kelly’s Taproom The Grog Grill Maloney’s Pub Erin Pub IT’S ALL THE SAME!!!

Shot in the Dark Overview Novelty Shots bar

Unique menu

Exciting customer experience

Club style with large dance floor and local DJs

Core Competencies Menu/Atmosphere – specialty drinks, dance

floor, dynamic decoration

Bartenders/Service – efficient and enthusiastic bartenders, clean, customer involvement

Payment system – Shot Card, reduces waiting time, temporary paper cards available, mobile application

Market Analysis Target Market: college students and post grads Market Segments: males and females

Different preferences Order Winners:

Shots bar for pre-gaming, unique customer experience Unique menu DJ and dance floor Highly skilled bartenders

Competitive Priorities Keep customers at the bar past 11:30pm/midnight Offer new seasonal or celebratory shots for special

events

Description of Processes Core Competencies:

Variety of shots Interactive and unique atmosphere Prepaid machines

How do we translate materials and services into outputs for customers to ensure these core competencies provide value to customers

Process Strategy Process Structure (Service Process and

Product Process) Customer Involvement Resource Flexibility Capital Intensity

Process Service/Product Structure Product Structure

Our focus is narrow in the fact that we will only serve shots

the selection is highly customized because of the many options we have on the menu

Unique Presentation and name of shots http://www.youtube.com/watch?v=uv9gE8Ny1qs

seconds :50-1:35 Service Structure

Process divergence and flexible flow due to the high customer contact and interaction

However, services are standardized to ensure high level of quality and consistency

Customer Involvement Presentation of Menu

Name of shot clearly visible Shot themes/types in detailed bartender

menu Prepaid cards to increase efficiency and

ease Customer interacts with ATM or online

Capital Intensity Relatively low capital intensity Services and products depend on the

ability of the employees to Numerous functions, flexible flow, fluid

scheduling Volume Flexibility

Quality Lean Environment 5 S’s Sort, Straighten, Shine – employees arrive

early to ensure clean, efficient, and familiar environment

Standardize – same process for every order Sustain – management responsibility

Shot Card Feedback – questionnaires, ability for customer to earn complimentary drinks, continuous improvement

Suppliers• Fine Wines & Good

Spirits• Costco• Bulkbarproducts.com

Inventory Management

• Periodic Review System

• Review Period• Target

Inventory Level

• Adapted to Circumstances

Demand Management Judgmental Forecasting

Customer volume: 150-200 Product Demand: average 4 drinks per

person, 600-800 total drinks per night (median: 700)

Time Series Forecasting 2-week moving average to predict next

week’s demand

Initial Order 500 bottles of liquor 6 house liquors: vodka, rum, gin,

whiskey, scotch, tequila Order 50 of each, with the exception of

vodka (70) (50*5) + (70*1) = 320 Mixture of less common types of liquor

180 Mixers (non-alcoholic beverages)

Sodas, juices, syrups, etc.

Variable Costs

Expected Profit of $2.32 on each Shot

Pricing Competition’s Pricing $3 Tip Included