shopping center industry social media who's doing what q3 2010

© 2010 Alexander Babbage, Inc. All Rights Reserved www.alexanderbabbage.com

Shopping Center Social Media: Who’s Doing What?

Q3 2010

1201 Peachtree Street NE, Suite 500Atlanta, GA 30309

Phone: (404) 961‐7600www.alexanderbabbage.com

Shopping Center Social Media: Who’s Doing What? Q3 2010

© 2010 Alexander Babbage, Inc. All Rights Reserved 2 www.alexanderbabbage.com

Summary

With emerging technologies, brands and businesses are discovering newer and more innovative ways to

reach out to customers. It is becoming easier than ever before to leverage these media platforms in

marketing and customer relationship strategies. How many shopping centers are really taking full

advantage of this outlet? Who is doing it, and who is doing it right? In collecting social media benchmark

data for shopping centers, Alexander Babbage has quantified online presence for those centers

participating in the popular social media outlets, Facebook and Twitter, and concluded that the number

of Facebook and Twitter accounts in the observed 1,842 U.S. shopping centers 300,000 square feet or

larger is continuing to climb. Social Media channels for business/customer interaction are rapidly

becoming mainstream, and those who have yet to take advantage of this trend may be missing an

important opportunity.

The number of centers with an online presence in social media during Q3 ’10 has changed notably.

Among all centers studied in Q3, nearly one‐in‐three are on Facebook (608) and Twitter (557).

Entertainment centers have the highest percentage of Facebook pages (41.7%), while value centers

have the strongest presence on Twitter (56.4%). With the exception of value centers, U.S shopping

centers are utilizing Facebook more than Twitter. Between Q2 ’10 and Q3 ’10, regional centers

experienced the most growth in the use of Facebook (36.0%), while lifestyle centers experienced the

most growth in the use of Twitter (34.7%).

Center Type

Q2 % with Website and

Facebook


Facebook

% Growth in Number of Centers

with Facebook

Q2 % with

Website and

Twitter

Q3 % with

Website and

Twitter

% Growth in Number of Centers

with Twitter

Super Regional 35.6% 44.9% 26.1% 35.0% 42.6% 21.7%

Regional 22.9% 31.1% 36.0% 19.8% 25.9% 30.7%

Lifestyle 21.5% 26.2% 22.1% 15.5% 20.9% 34.7%

Value 25.5% 28.7% 12.6% 53.2% 56.4% 6.0%

Entertainment 41.2% 47.1% 14.2% 35.3% 41.2% 16.6%

Total Industry 25.8% 33.0% 27.9% 24.0% 30.2% 26.0%

Center Type (300,000 square feet or larger)

Number of Centers Studied

Super Regional Centers 432

Regional Centers 777

Lifestyle Centers 522

Value Centers 94

Entertainment Centers 17

Total Industry 1,842



Findings

Nearly one‐in‐four (23.1%) shopping centers still do not have a website as of Q3 2010. Social media

however, has proven to be a rapidly evolving, useful platform for marketing professionals and the use of

Facebook and Twitter among U.S. shopping centers 300,000 square feet or larger is on the rise. As of Q3

2010, 33.0% of all centers studied had a Facebook page and 30.2% of centers had a Twitter account.

From Q2 ‘10 to Q3 ‘10, the use of Facebook has grown by 27.9%, while the use of Twitter has grown by

25.8%.

Industry‐Wide Social Media Use

n = 1,842

As of Q3 2010, 609 U.S. shopping centers 300,000 square feet or larger had a Facebook page, and 555

centers had a Twitter account. The average number of Facebook fans was 1,563 per center, which was

up 25.6% from 1,244 in Q2 2010. The largest group, regional centers, continued to have the lowest

average number of fans (594) and the smallest group, entertainment centers, continued to have the

largest fan base (6,221). The highest number of fans for any single center was 83,645 for the super

regional center Mall of America.

76.9%

25.8%24.0%

76.9%

33.0% 30.2%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Website Facebook Twitter

Q2 Q2 Q2Q3 Q3 Q3



Average Number of Facebook Fans Q2 vs. Q3

Twitter use has followed a similar pattern. The average number of Twitter followers per center in Q3 ’10

was 281, which was up 11.5% from 252 in Q2 2010. Similar to Facebook, the small base entertainment

centers were out on top (1161) with regional centers lagging behind with the lowest average number of

followers (125). The highest number of followers for any one center was 5,205 for the lifestyle center

The Grove. Surprisingly, no center had a net loss of Facebook fans or followers on Twitter from Q2 ‘10 to

Q3 ’10, indicating these are still growth media.

Average Number of Twitter Followers Q2 vs. Q3

1,244

5,655

1,027

1,859

479

1,516

1,563

6,221

1,341

2,064

594

2,167

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000

Total Industry (1842)

Entertainment Centers (17)

Value Centers (94)

Lifestyle Centers (522)

Regional Centers (777)

Super Regional Centers (432)

Q3

Q2

252

1,117

408

479

109

190

281

1,161

431

467

125

248

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000

Total Industry (1842)


Value Centers (94)




Q3

Q2



Compared to Facebook, Twitter grew more slowly in the number of followers (25.6% industry‐wide

growth for Facebook and 11.5% industry‐wide growth for Twitter). Lifestyle centers saw a drop in the

number of followers on Twitter, but they also experienced the most growth in the number of centers

with a Twitter account. The greater spread contributed to the drop in the overall average number of

followers. No center individually experienced a net loss. Super regional centers gained the most fans on

Facebook (42.9% growth), as well as the most followers on Twitter (30.5% growth).

Center Type Base

Q2 Number of Centers with a Facebook Page

Q3 Number of Centers with a Facebook Page

Q2 Average Number of

Fans

Q3 Average Number of

Fans

Change Q3 vs. Q2 Average Fans

Super Regional Centers 432 153 194 1,516 2,167 42.9%

Regional Centers 777 178 242 479 594 24.0%

Lifestyle Centers 522 114 137 1,859 2,064 11.0%

Value Centers 94 24 27 1,027 1,341 30.6%

Entertainment Centers 17 7 8 5,655 6,221 10.0%

Total Industry 1,842 476 608 1,244 1,563 25.6%

Center Type Base

Q2 Number of Centers with a

Twitter Account

Q3 Number of Centers with a

Twitter Account

Q2 Average Number of Followers

Q3 Average Number of Followers

Change Q3 vs. Q2 Number of Followers

Super Regional Centers 432 151 184 190 248 30.5%

Regional Centers 777 154 201 109 125 14.7%

Lifestyle Centers 522 81 109 479 467 ‐2.5%

Value Centers 94 50 53 408 431 5.6%

Entertainment Centers 17 6 7 1,117 1,161 3.9%

Total Industry 1,842 442 557 252 281 11.5%



When analyzed by center type, value centers use Twitter more (56.4% compared to 28.7% on

Facebook), while the other center types primarily use Facebook. Entertainment centers use social media

the most, followed by super regional, value, regional, and finally lifestyle centers.

Social Media use by Center Type

* The definitions of each center type can be found in the appendix.

41.2%

56.4%

20.9%

25.9%

42.6%

47.1%

28.7%

26.2%

31.1%

44.9%

82.4%

80.9%

62.8%

74.8%

94.9%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%


Value Centers (94)




Website

Facebook

Twitter



Developers

Among developers with 20 or more centers, Simon Property Group, Developers Diversified Realty, and

Glimcher all experienced growth exceeding 100% in both Facebook and Twitter use between Q2 ’10 and

Q3 ’10. Simon Property Group experienced the most growth (716.7%) in Facebook use, while Developers

Diversified Realty experienced the most growth (650.0%) in centers with a Twitter account. A complete

list of the top 25 developers based on the number of centers can be found in the appendix.

Social Media Usage Among Developers with 20+ Centers

Base


Facebook


Facebook

% Growth from Q2 to Q3

Q2 % with

Website and

Twitter

Q3 % with

Website and

Twitter


Simon Property Group 227 2.6% 21.6% 716.7% 14.1% 30.0% 112.5%

General Growth Properties 190 87.9% 88.4% 0.6% 86.3% 86.8% 0.6%

CBL & Associates Properties 83 3.6% 4.8% 33.3% 6.0% 7.2% 20.0%

Westfield Corporation 54 25.9% 35.2% 35.7% 24.1% 27.8% 15.4%

Macerich 51 31.4% 35.3% 12.5% 98.0% 98.0% 0.0%

DDR 46 8.7% 32.6% 275.0% 4.3% 32.6% 650.0%

Jones Lang LaSalle 46 39.1% 58.7% 50.0% 32.6% 45.7% 40.0%

Pennsylvania R/E Investment Trust 31 45.2% 48.4% 7.1% 3.2% 3.2% 0.0%

Forest City 24 66.7% 70.8% 6.3% 66.7% 70.8% 6.3%

The Taubman Company 22 0.0% 0.0% ‐ 0.0% 0.0% ‐

Glimcher 21 38.1% 100.0% 162.5% 38.1% 100.0% 162.5%

* A complete list of the top 25 developers based on the number of centers can be found in the appendix.

Note the data for Simon Property Group was aggregated by Simon Property Group (Chelsea), Kravco

Simon and Simon Property Group, Inc. CBL & Associates Properties was aggregated by CBL RM ‐ Waco

LLC and CBL & Associates Properties, Inc. and Forest City was aggregated by Forest City Commercial

Management, Forest City Enterprises, Forest City Management, and Forest City Ratner Companies.



Among the developers with 20 or more centers, Glimcher Realty Trust is the only one with 100% of their

centers on Facebook and Twitter, while The Taubman Company has not yet begun to utilize these social

media outlets, as none of their 22 centers are utilizing Facebook or Twitter.

Facebook and Twitter Use by Developer

100.0%

0.0%

70.8%

48.4%

58.7%

32.6%

35.3%

35.2%

4.8%

88.4%

21.6%

100.0%

0.0%

70.8%

3.2%

45.7%

32.6%

98.0%

27.8%

7.2%

86.8%

30.0%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

Glimcher

The Taubman Company

Forest City

Pennsylvania R/E Investment Trust

Jones Lang LaSalle

DDR

Macerich

Westfield Corporation

CBL & Associates Properties

General Growth Properties

Simon Property Group

Twitter

Facebook



Regions

Shopping centers in the West (410) utilize social media more than in any other ICSC region. In Region 8

(Mountain), 50.0% of centers are using Facebook and 56.9% are using Twitter, while in Region 9 (Pacific)

48.2% are using Facebook and 54.2% of centers are using Twitter.

Social Media Use by Shopping Center Region

Social Media Use by Region

Number Division Facebook Twitter

1 New England 52.9% 31.4%

2 Mid Atlantic 39.2% 26.9%

3 South Atlantic 38.2% 31.2%

4 East South Central 37.0% 24.7%

5 West South Central 43.0% 42.4%

6 East North Central 42.3% 39.3%

7 West North Central 41.8% 41.8%

8 Mountain 50.0% 56.9%

9 Pacific Division 48.1% 54.2%

30.1%

21.5%

25.6%

44.6%

31.6%

33.1%

30.3%

39.8%

75.1%

76.0%

76.9%

81.0%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

ICSC Midwest Regions 6 and 7

ICSC Northeast Regions 1 and 2

ISCS South Regions 3, 4, and 5

ICSC West Regions 8 and 9

Website

Facebook

Twitter



Facebook Top 20

Shopping Center Name Location Type of Center Square Feet Managed By Q3 Number of Facebook Fans

Mall of America Bloomington, MN Super Regional 2,768,399 Triple Five Corp. 83,645

King of Prussia Mall King of Prussia, PA Super Regional 2,698,477 Kravco Simon Company 28,980

Westfield Garden State Plaza Paramus NJ Super Regional 2,132,112 Westfield Corporation 28,483

Westfield Valley Fair Santa Clara, CA Super Regional 1,478,023 Westfield Corporation 19,227

The Galleria Houston, TX Super Regional 2,350,308 Simon Property Group, Inc. 16,204

Zona Rosa Kansas City, MO Lifestyle 925,000 Steiner & Associates 15,741

Asbury Park Asbury Park, NJ Lifestyle 400,000 Madison Marquette 15,031

The Wharf Orange Beach, AL Lifestyle 376,116 AIG Baker S/C Properties LLC 14,678

Santana Row San Jose, CA Lifestyle 565,000 Federal Realty Investment Trust 13,673

Broadway at the Beach Myrtle Beach, SC Entertainment 700,000 Burroughs & Chapin Co Inc 12,964

Seminole Paradise Hollywood, FL Entertainment 350,000 The Cordish Company 11,264

Bel Air Mall Mobile, AL Super Regional 1,334,000 Jones Lang LaSalle 11,152

Town Square Las Vegas Las Vegas, NV Lifestyle 1,000,000 Turnberry Associates 10,397

Aventura Mall Aventura, FL Super Regional 2,099,164 Turnberry Associates 9,945

Pier Park Panama City Beach, FL Regional 504,663 Simon Property Group, Inc. 9,061

The Mall at Stonecrest Lithonia, GA Super Regional 1,300,000 Forest City Enterprises 8,793

Southlake Town Square Soutlake, TX Lifestyle 785,270 Inland Southwest Management 8,700

Downtown Silver Spring Silver Spring, MD Lifestyle 789,146 The Peterson Companies 8,561

The Greene Beavercreek, OH Lifestyle 790,000 Steiner & Associates 8,443

Crocker Park Westlake, OH Lifestyle 550,000 Stark Enterprises, Inc. 8,347

The shopping center industry average number of Facebook fans in Q2 2010 was 1,224 fans per center.

This amount grew by 25.6% in Q3 to make the new industry average 1,563 fans per center. The top five

centers with the largest increase in the number of Facebook fans from Q2 ‘10 to Q3 ‘10 are:

Shopping Center Name Location Type of Center Square Feet Managed By

Q2 # Facebook

Fans

Q3 # Facebook

Fans Growth

The Mall at Stonecrest Lithonia, GA Super Regional 1,300,000 Forest City Enterprises 4,858 8,793 81.0%

The Greene Beavercreek, OH Lifestyle 790,000 Steiner & Associates 6,500 8,443 29.9%

The Wharf Orange Beach, AL Lifestyle 376,116 AIG Baker S/C Properties LLC 11,722 14,678 25.2%

Town Square Las Vegas Las Vegas, NV Lifestyle 1,000,000 Turnberry Associates 8,387 10,397 24.0%

Aventura Mall Aventura, FL Super Regional 2,099,164 Turnberry Associates 8,160 9,945 21.9%



Twitter Top 20

Shopping Center Location Type of Center Square Feet Managed By

Q3 Number

of Followers

Q3 Number

of Tweets

The Grove Los Angeles, CA Lifestyle 575,000 Caruso Affiliated 5,205 1,720

Mall of America Bloomington, MN Super Regional 2,768,399 Triple Five Corp. 3,263 3,922

Universal CityWalk Universal City, CA Entertainment 400,000 Universal CityWalk 2,546 2,398

Winter Park Village Winter Park, FL Lifestyle 522,000 Casto 1,996 276

Belmar Lakewood, CO Lifestyle 1,200,000 Continuum Property Mgmt 1,948 391

Kierland Commons Scottsdale, AZ Lifestyle 320,000 Westcor 1,853 1,233

Scottsdale Fashion Square Scottsdale, AZ Super Regional 2,030,000 Scottsdale Fashion Square 1,774 475

Atlantic Station Atlanta, GA Entertainment 1,500,000 Jones Lang LaSalle 1,747 466

The Americana at Brand Glendale, CA Regional 475,000 Caruso Affiliated 1,694 1,457

The Galleria Houston, TX Super Regional 2,350,308 Simon Property Group, Inc. 1,678 1,126

The 900 Shops Chicago, IL Lifestyle 450,000 Urban Retail Properties, LLC 1,646 791

Patriot Place Foxborough, MA Lifestyle 1,300,000 Strategic Retail Advisors 1,601 790

Frisco Square Frisco, TX Lifestyle 500,000 Frisco Square Development 1,537 117

Pier Park Panama City Beach, FL Regional 504,663 Simon Property Group, Inc. 1,450 1,216

Washington Square Tigard, OR Super Regional 1,458,840 Macerich 1,445 1,693

Asbury Park Asbury Park, NJ Lifestyle 400,000 Madison Marquette 1,418 2,032

Tempe Marketplace Tempe, AZ Super Regional 1,300,000 Vestar Development 1,418 443

Freehold Raceway Mall Freehold, NJ Super Regional 1,600,000 Macerich 1,378 281

Santana Row San Jose, CA Lifestyle 565,000 Federal Realty Investment Trust 1,351 679

The Wharf Orange Beach, AL Lifestyle 376,116 AIG Baker S/C Properties LLC 1,348 346

In Q2, the shopping center industry average number of Twitter followers was 252 followers per center.

This amount grew by 11.5% to 281 followers per center in Q3. The top five centers with the largest

increase in the number of followers from Q2 to Q3 are:

Shopping Center Location Type of Center Square Feet Managed By

Q2 # Followers

Q3 # Followers Growth

The Grove Los Angeles, CA Lifestyle 575,000 Caruso Affiliated 3,474 5,205 49.8%

Frisco Square Frisco, TX Lifestyle 500,000 Frisco Square Development 1,037 1,537 48.2%

Atlantic Station Atlanta, GA Entertainment 1,500,000 Jones Lang LaSalle 1,334 1,747 31.0%

The Galleria Houston, TX Super Regional 2,350,308 Simon Property Group, Inc. 1,302 1,678 28.9%

The Americana at Brand Glendale, CA Regional 475,000 Caruso Affiliated 1,327 1,694 27.7%



Key Learning

Social media is continuing to expand in the shopping center industry. The use of Facebook has grown by

27.9% from Q2 to Q3, while the use of Twitter has grown by 26.0%. With so many changes in the last

quarter the shopping center benchmark program will help keep centers up‐to‐speed and at pace with

others in the industry. Among the 1,842 U.S. shopping centers researched, The Mall of America, Pier

Park, Asbury Park, and The Wharf are the only shopping centers to make both the top 20 lists for their

Facebook and Twitter use. With trends in the social media world constantly changing it will be

interesting to see what new outreach medium shopping centers will utilize next. We expect to witness

the evolution of customer interaction as years progress and more businesses move to this form of

personalized online communication.

Alexander Babbage will continually monitor social media activity in the shopping center industry with

benchmarks published at the beginning of each quarter. For more information about comparing your

center or portfolio to benchmarks, contact:

Alan McKeon at 404‐961‐7602 or [email protected] or

Charlotte Sykes at 404‐961‐7603 or [email protected]

A

Alexander Babbage, Inc., is an Atlanta based full‐service research firm specializing in experiential research for destinations

including shopping centers, professional sports teams, retailers, restaurants, the arts and financial institutions. It has the

deepest experience and most extensive benchmark set among private research providers. Alexander Babbage acquired

Stillerman Jones & Company in 2007 and MAXtrak® in 2004, making it the shopping center industry’s leading provider of

market and shopper research.



Definitions

Center Type

Only centers 300,000 square feet or larger in the continental United States were considered.

Super Regional Center ‐ Similar to a regional center, but because of its larger size, a super regional

center has more anchors, a deeper selection of merchandise, and draws from a larger population base.

As with regional centers, the typical configuration is an enclosed mall, frequently with multi levels.

Regional Center ‐ This center type provides general merchandise (a large percentage of which is

apparel) and services in full depth and variety. Its main attractions are its anchors: traditional, mass

merchant, or discount department stores or fashion specialty stores. A typical regional center is usually

enclosed with an inward orientation of the stores connected by a common walkway and parking

surrounds the outside perimeter.

Lifestyle Center ‐ Most often located near affluent residential neighborhoods, this center type caters to

the retail needs and “lifestyle” pursuits of consumer in its trading area. It has an open‐air configuration

and typically includes retail space occupied by upscale national chain specialty stores. These center may

or may not be anchored by one or more conventional or fashion specialty department stores.

Value Center ‐ A center that includes outlet tenants as well as superstores, catalog, retail clearing

houses, off‐price or discounters, and food vendors.

Entertainment Center ‐ A shopping center that encompasses theaters, restaurants and related retail.

Social Media Terms

Facebook ‐ A publication for an organization, such as a school or business, which helps members identify

each other; also, an online version of this, with profiles including a picture, name, birth date, interests,

etc.

Twitter ‐ An information network made up of 140‐character messages from all over the world.

Tweet ‐ A message posted via Twitter containing 140 characters or fewer.

Follow ‐ To follow someone on Twitter means to subscribe to their Tweets or updates on the site.

Follower ‐ A follower is another Twitter user who has followed you.

Data and counts are effective as of the measured date 6/30/2010.

Dictionary of Shopping Center Terms, Third Edition Twitter Glossary



Number Region Division States

1 Northeast New England Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont

2 Northeast Mid Atlantic New Jersey, New York, Pennsylvania

3 South South Atlantic Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, West Virginia

4 South East South Central Alabama, Kentucky, Mississippi, Tennessee

5 South West South Central Arkansas, Louisiana, Oklahoma, Texas

6 Midwest East North Central Illinois, Indiana, Michigan, Ohio, Wisconsin

7 Midwest West North Central Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota

8 West Mountain Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming

9 West Pacific Division California, Oregon, Washington



Appendix

Top 25 Developers Based on Number of Centers

Base

Q2 % with Website and Facebook

Q3 % with Website and Facebook



Twitter


Twitter


Simon Property Group 227 2.6% 21.6% 716.7% 14.1% 30.0% 112.5%

General Growth Properties 190 87.9% 88.4% 0.6% 86.3% 86.8% 0.6%

CBL & Associates Properties 83 3.6% 4.8% 33.3% 6.0% 7.2% 20.0%

Westfield Corporation 54 25.9% 35.2% 35.7% 24.1% 27.8% 15.4%

Macerich 51 31.4% 35.3% 12.5% 98.0% 98.0% 0.0%

DDR 46 8.7% 32.6% 275.0% 4.3% 32.6% 650.0%

Jones Lang LaSalle 46 39.1% 58.7% 50.0% 32.6% 45.7% 40.0%

Pennsylvania R/E Investment Trust 31 45.2% 48.4% 7.1% 3.2% 3.2% 0.0%

Forest City 24 66.7% 70.8% 6.3% 66.7% 70.8% 6.3%

The Taubman Company 22 0.0% 0.0% ‐ 0.0% 0.0% ‐

Glimcher 21 38.1% 100.0% 162.5% 38.1% 100.0% 162.5%

Prime Retail Management 19 5.3% 5.3% 0.0% 0.0% 0.0% ‐

Kimco Realty Corporation 18 0.0% 0.0% ‐ 0.0% 0.0% ‐

Inland 17 52.9% 52.9% 0.0% 17.6% 17.6% 0.0%

The Cafaro Company 17 0.0% 0.0% ‐ 0.0% 0.0% ‐

Tanger Factory Outlet Centers 16 93.8% 93.8% 0.0% 93.8% 93.8% 0.0%

RED Development 16 31.3% 31.3% 0.0% 25.0% 25.0% 0.0%

CB Richard Ellis 16 18.8% 18.8% 0.0% 12.5% 12.5% 0.0%

Vornado Realty Trust 15 0.0% 0.0% ‐ 0.0% 0.0% ‐

Casto 14 14.3% 21.4% 50.0% 21.4% 21.4% 0.0%

Westcor 13 15.4% 15.4% 0.0% 84.6% 84.6% 0.0%

Centro 11 9.1% 18.2% 100.0% 0.0% 9.1% ‐

Madison Marquette 9 77.8% 77.8% 0.0% 66.7% 66.7% 0.0%

Mid‐America Real Estate Group 9 11.1% 11.1% 0.0% 11.1% 11.1% 0.0%

Poag & McEwen Lifestyle Ctrs, LLC 9 22.2% 44.4% 100.0% 11.1% 44.4% 300.0%

The Sembler Company 9 11.1% 11.1% 0.0% 0.0% 0.0% ‐

The Pyramid Companies 9 100.0% 100.0% 0.0% 22.2% 22.2% 0.0%

Vestar Development 9 44.4% 77.8% 75.0% 44.4% 55.6% 25.0%



Developer Aggregated by

Simon Property Group Simon Property Group, Inc., Simon Property Group (Chelsea), Kravco Simon Company

General Growth Properties General Growth Properties, Inc., c/o City of Trotwood, c/o Grand Teton Mall

CBL & Associates Properties CBL & Associates Properties, CBL & Associates Properties, Inc. , CBM RM‐Waco LLC

Jones Lang LaSalle Jones Lang LaSalle, c/o Ashtabula Towne Square

Forest City Forest City Enterprises, Forest City Commercial Management, Forest City Management, Forest City Ratner Companies

Inland Inland Southwest Management, Inland American Retail Mgmt LLC, Inland Commercial Property Mgmt, Inland Pacific Property Svcs LLC, Inland US Management LLC

Red Development RED Development , RED Asset Management, Inc.

CB Richard Ellis CB Richard Ellis, CBRE Louisville, CBRE/MEGA

Vornado Realty Trust Vornado Realty Trust , Vornado/Charles E. Smith

The Pyramid Companies The Pyramid Companies, c/o Avitation Mall

Vestar Development Vestar Development , Vestar Property Mgmt , c/o Vestar Development Co.



Facebook Use by Center Type Q2 vs. Q3

Twitter Use by Center Type Q2 vs. Q3

35.6%

22.9% 21.5%25.5%

41.2%44.9%

31.1%26.2% 28.7%

47.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Super Regional Centers

Regional Centers Lifestyle Centers Value Centers Entertainment Centers

Q2

Q3

35.0%

19.8%15.5%

53.2%

35.3%42.6%

25.9%

20.9%

56.4%

41.2%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Super Regional Centers

Regional Centers Lifestyle Centers Value Centers Entertainment Centers

Q2

Q3



Facebook Use by Top 25 Developers Based on Number of Centers Q2 vs. Q3

77.8%

11.1%

22.2%

11.1%

100.0%

44.4%

9.1%

15.4%

14.3%

0.0%

93.8%

31.3%

18.8%

52.9%

0.0%

0.0%

5.3%

38.1%

0.0%

66.7%

45.2%

8.7%

39.1%

31.4%

25.9%

3.6%

87.9%

2.6%

77.8%

11.1%

44.4%

11.1%

100.0%

77.8%

18.2%

15.4%

21.4%

0.0%

93.8%

31.3%

18.8%

52.9%

0.0%

0.0%

5.3%

100.0%

0.0%

70.8%

48.4%

32.6%

58.7%

35.3%

35.2%

4.8%

88.4%

21.6%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

Madison Marquette

Mid‐America Real Estate Group

Poag & McEwen Lifestyle Ctrs, LLC

The Sembler Company

The Pyramid Companies

Vestar Development

Centro

Westcor

Casto

Vornado Realty Trust

Tanger Factory Outlet Centers, Inc

RED Development

CB Richard Ellis

Inland US Management LLC

The Cafaro Company

Kimco Realty Corporation

Prime Retail Management

Glimcher

The Taubman Company

Forest City


DDR

Jones Lang LaSalle

Macerich





Q3

Q2



Twitter Use by Top 25 Developers Based on Number of Centers Q2 vs. Q3

66.7%

11.1%

11.1%

0.0%

22.2%

44.4%

0.0%

84.6%

21.4%

0.0%

93.8%

25.0%

12.5%

17.6%

0.0%

0.0%

0.0%

38.1%

0.0%

66.7%

3.2%

4.3%

32.6%

98.0%

24.1%

6.0%

86.3%

14.1%

66.7%

11.1%

44.4%

0.0%

22.2%

55.6%

9.1%

84.6%

21.4%

0.0%

93.8%

25.0%

12.5%

17.6%

0.0%

0.0%

0.0%

100.0%

0.0%

70.8%

3.2%

32.6%

45.7%

98.0%

27.8%

7.2%

86.8%

30.0%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

Madison Marquette

Mid‐America Real Estate Group

Poag & McEwen Lifestyle Ctrs, LLC

The Sembler Company

The Pyramid Companies

Vestar Development

Centro

Westcor

Casto

Vornado Realty Trust

Tanger Factory Outlet Centers, Inc

RED Development

CB Richard Ellis

Inland US Management LLC

The Cafaro Company

Kimco Realty Corporation

Prime Retail Management

Glimcher

The Taubman Company

Forest City


DDR

Jones Lang LaSalle

Macerich





Q3

Q2



Facebook Use by Region Q2 vs. Q3

Twitter Use by Region Q2 vs. Q3

31.0%

23.7% 26.2% 23.7%

39.8%

30.3%33.1% 31.6%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%


ICSC South Regions 3, 4, and 5



Q2

Q3

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%


ICSC South Regions 3, 4, and 5



Q2

Q3

28.4% 27.8%

26.5%

33.3% 26.3%

33.2% 28.0%18.0%

% Change

% Change

shopping center industry social media who's doing what q3 2010

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