shoppers stop advertises on affinity's display network
TRANSCRIPT
2.3 MILLION
OBJECTIVETo create awareness and drive unique visitors to the Shoppers Stop Website by promoting their end-of-season sale.
OUR APPROACH
BRAND
RESULTS
Shoppers Stop, India’s leading department store chain and GroupM partnered with Affinity’s Premium Display Advertising Network to promote Shoppers Stop's Upto 51% end-of-season sale.
Affinity's Next-Gen Display Advertising Network delivered
C A S E S T U D Y affinity.com
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We ran a combination of Geo (Country-State-City Level) and Category targeted display ad campaigns utilizing our flagship premium ad unit - In-Footer - running above-the-fold 728x90 banner Ads
These campaigns were contextually targeted at web users (across specific cities in India) browsing online content related to Shopping, Lifestyle, and News
All campaign parameters were continuously optimized by our dedicated account managers, which guaranteed that the ad was served at a high frequency, whilst providing unique visitors. This ensured high visibility to the brand and helped Shoppers Stop reach out to as many avid shoppers as possible
IMPRESSIONS WITH1.2% CTR IN 15 DAYS.
In-Footer Implementation
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C A S E S T U D Y affinity.com