Shopinomi is a user generated video site founded to help customers review e-commerce sites and tell their stories for a better online shopping experience.

Shopinomi Market Reach: 9,5$ B

E-Commerce Volume: 12$ B

Online Shoppers: 6 M

Turkey E-commerce Market

http://www.deloitte.com/assets/Dcom-Turkey/Local%20Assets/Documents/turkey_tr_cb_retailsectorupdate_040612.pdf

E-commerce Transactions Through VPOS

milli

on T

L

0

7.500

15.000

22.500

30.000

2005 2011

CAGR=60%

E-commerce is still at a very early stage in Turkey. Below %10 of total population buy online, it is very low compared to UK and US markets.

E-commerce companies need new marketing channels to reach their customers. Google and Facebook dependence is not healthy and profitable.

There isn’t a dedicated platform for e-commerce only. People try to learn other’s experience from Eksisözlük, Blogs and Forums.

Marketing has changed, old fashioned web advertising won’t be giving the same returns as before. It is time to interact and communicate with the customer.

Unbiased platform for customers. Instead of avoiding bad reviews, sites will solve the problem and become more reliable.

E-commerce is expected to grow but it needs to be fueled by e-commerce enabler startups to reach the potential

Current E-commerce Market

Online Shopping Concerns

Payment Habits

Past Negative Experiences

Online Shopping Review Platform Absence

%90 of the population don’t buy online because they have problems with

online shopping

• price sensitivity• delivery issues• quality concerns• product authenticity

Turkish E-commerce Market Problems

E-commerce players can’t just afford to let people struggle to make a decision before buying online

Customer Behaviour

People look for reviews from forums and blogs.

Text reviews has trust issues, customers want to know the reviewer and the product.

Over %90 of shoppers look for online reviews before buying.

Retail site visitors who view video are 85% more likely to purchase than other site visitors.

71% of consumers say that video is the best way to bring product features to life.

90% of consumers watch online video.

57% of consumers say product videos make them more confident in a purchase, less likely to return an item

Future of the Video

Internet video traffic will be 69% of all global

consumer Internet traffic in 2017. -CISCO, 2013

Video Usage on Online Retailer Product Pages

00,20,40,60,8

2005 2009 2010

%73%55

%20

Global consumer Internet traffic in 2017

Other Traffic%31

Video Traffic%69 http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/

white_paper_c11-481360.html

A platform for online shoppers

only

Located at the last steps of

customer’s decision making

cycle. An unbiased site

built for customer’s benefit

Only video to avoid trust issues

Shopinomi makes a unique place for e-commerce sites to interact with the

customer

Shopinomi Solution

Why would a user upload an unboxing video to Shopinomi?

Maslow’s Hierarchy of Needs

Social reputation is very important and one of the main drivers for people to display themselves.

People actually enjoy giving back to the community. Shopinomi is the perfect place to do that.

• For self-fulfilment: 69% said they share information because it allows them to feel more involved in the world.

• To get the word out about causes they care about: 84% of respondents share because it is a good way to support causes or issues they care about.

• To define themselves to others: 68% of respondents said they share to give others a better sense of who they are and what they care about.

• To bring valuable and entertaining content to one another. A significant 94% of respondents carefully consider how the information they share will be of use to other people

Why would a user upload an unboxing video to Shopinomi?

Current Social Habits: People are already uploading unboxing videos to Youtube, Vine

and Instagram.

Proven Traction: Shopinomi is live on beta, without any incentive and marketing, 50

unboxing videos are uploaded.

Easy Accessibility: Shopinomi has mobile applications which facilitate users to upload

directly from their smart phones.

Value to Users

Viewers Uploaders E-commerce Sites

• Video reviews will help people decide where to

buy• Rating of the videos

determine whether rely on the video or not

• In case of decision, one-click to e-commerce site

in the video

• Share their opinion with public in a very trustable

format• Rate and effect the site’s

overall points• Reach highly relevant

viewers and achieve high engagement

• Become trusted reviewer and effect others

decisions

• Unique data of their customer’s perception

• Direct reach to online shopping community

• High conversion rates than classic marketing

channels• Acquisition of absolute

new users which are not shopping online

Monetization

Membership Affiliate Native Advertising

• Membership of e-commerce sites

• Depending on the need, different packages will be offered

• Only way for e-commerce sites to interact with customers

• Every video page can redirect user to the e-commerce site mentioned in the video

• Revenue per sale or click.

• Benefit of being on the last steps of buying cycle

• The whole audience is actually what e-commerce sites want to target in any marketing channel

• Native ads which doesn’t harm user’s experience

• Cutting edge video ad formats

Risks & Mitigations

Low barriers to entry, potential global competitors can emerge First player to utilize video for review

Youtube, Vimeo, Instagram, Vine can develop rating system for unboxing videos

Incentive for uploaders may be needed for high growth

Charging e-commerce sites may delay depending on the content density

Higher conversion rates than Google and Facebook

Viral growth because of user generated content

Deliver value from the day one, indispensable platform for e-commerce

sector

Marketing Strategy

AcquisitionGoogle AdwordsGoogle RemarketingYoutube TruviewYoutube RemarketingFacebook Newsfeed AdsFacebook Retargeting AdsTwitter AdsTwitter CardsVideo PodcastsStreet InterviewsBlogger Events

ActivationEvent based e-mail marketingRemarketing AdsMobile App Download AdsApplication NotificationsInvitation Only Membership

RetentionInstagram

Youtube

Spotify

Snapchat

Vine

Foursquare

Pinterest

Facebook

Marketing Strategy

AnalyticsGoogle AnalyticsMixpanelCustomer.ioSegment.ioPrediction.ioVzaar

Shopinomi SEO is naturally strong. For every search term a user looked in Google, Shopinomi will at least show one video result in Google. There are incredible lack of content of e-commerce reviews. Shopinomi infrastructure is made to support and fulfil that opportunity

SEO

State of art analytics tools will be used. Mixpanel, Customer.io, Segment.io, Prediction.io, Google Analytics, Vzaar will enable us to analyse the users behaviours. Shopinomi will provide valuable analytics data to e-commerce sites.

Marketing StrategyU

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15.000

30.000

45.000

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Months0 3 6 9 123.350

9.30412.73416.50720.65830.246

41.84848.533

55.886

User

Launch First marketing results Non linear growth before 2nd Investment

Thank You

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