shopbites australia - geolocation retail app
DESCRIPTION
ShopBites is a smartphone app designed to drive customers back in to Australian stores. We're speaking to Retail and Brand partners now - call us to be part of this exciting development in Australian retail.TRANSCRIPT
Driving foot traffic back into Australian retail stores
What’s the problem?
Online sales are cannibalising
traditional bricks & mortar sales
Retailers are looking for ways to get shoppers back into
stores
Geo-location technology
With geolocation technology and the power of smartphones, Location Based Services (LBS) now make it possible to encourage customers into your stores
and engage directly with them
• 5 million users
• 20 million verified store walk-ins, 33 million in-store product scans
• Top 4 shopping app (after eBay, Amazon & Groupon)
• Partners include: Target, Macy’s, Best Buy, Simon Malls, Mobil, Visa
• 7,000+ stores in US
USA Case study: Shopkick: smartphone app using geolocation
technology
What is ShopBites?
Smartphone app using geo-location technology to drive foot traffic into
Australian stores
Users compelled to visit stores, earn points (‘bites’) and redeem for rewards
iOS & Android
How it works
Visit partner stores to earn
bites ...
Search and scan products
to earn more ...
Claim rewards with earned
bites (gift cards, iTunes cards
etc)
Benefits for the Retailer
Low CAC
Targeted communications
Product engagement Increased sales
Data capture
Increased foot traffic
Benefits for the Customer
One app for multiple stores
Fun & novel
Earn rewards … redeem for prizes
Social
Being part of ShopBites
Use Management console to …
track activity
allocate bites to actionsorder bites
load marketing campaigns
ShopBites in action
Initial Step:Find Stores Nearby
- Map view -
Find Stores Nearby – Augmented Reality view –
Find Stores Nearby - List view -
Summary of ‘bites’ available at a store
Look inside …
‘bites’ distributed throughout store
departments
Generous
ProductDetail
Scan to earn bites
Offers & Couponswith iOS
Passbook functionality
Embedded Sharing of Offers and
Deals
Rewards
We’re signing Partners now!
ShopBites is signing Brand and Retail Partners now, prior to launch in mid 2013. To be part of this exciting development in Australian retail, please get in touch to arrange a meeting.
We look forward to hearing from you.
Melanie Hardie, Marketing Mgrm: +61 422 441 973
Richard Johnson, CEOm: +61 403 826 501e: [email protected]
ShopBites Pty Limited, ACN 162 057 114
