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    Country

    Ingredient Position 1 Position 2 Position 3 Position 4 Position 5

    ES SMP 1ES Milk powder 1ES Lactose 1ES Milk protein 1ES Rehydrated skimmed milk 1ES Lactose 1ES Milk protein 1ES Conc. Butter 1ES Lactose 1ES Milk protein 1ES Rehydrated skimmed milk 1ES Skimmed milk 1ES Lactose 1ES Cream 1ES Skimmed milk 1ES Cream 1ES Lactic ferments 1ES Emmental grated 1ES Pasteurized milk 1ES Lactic ferments 1ES Cow's milk 1ES Lactic ferments 1ES Cow's milk 1ES Cow's milk 1ES Cow's milk 1ES Conc.Skimmed Milk 1ES WPC 1ES Butter 1ES Milk 1ES Cream 1ES Lactic ferments 1ES None listedES None listedES None listedES Pasteurized skimmed milk 1ES Milk protein 1ES Lactic ferments 1ES Semi-skimmed milk 1ES None listedES Cream 1ES Butter 1

    ES Milk powder 1ES Butter 1ES SMP 1ES Partially skimmed milk 1ES SMP 1ES Milk protein 1ES Skimmed milk 1ES Milk 1ES SMP 1

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    ES Cream 1ES Milk protein 1ES Pasteurized skimmed milk 1ES SMP 1ES Milk protein 1ES Skimmed milk 1ES None listedES Conc. Butter 1ES None listedES None listedES Milk 1ES Butter 1ES Lactose 1ES Milk protein 1ES WMP 1ES Skimmed milk 1ES SMP 1ES Whey powder 1ES Butter oil 1ES Lactose 1

    ES SMP 1ES WMP 1ES Skimmed milk 1ES SMP 1ES Conc. Butter 1ES Whey powder 1ES Milk 1ES Milk powder 1ES Lactic fat 1ES Whey powder 1ES Butter 1ES Milk powder 1ES Cream powder 1ES SMP 1ES SMP 1ES Condensed milk 1ES SMP 1ES Lactose 1ES Milk protein 1ES Lactose 1ES Milk 1ES Milk ingredients 1ES Casein 1ES Lactose 1ES Cheese 1ES Margarine 1ES Melted cheese 1

    ES Milk protein 1ES Cheese 1ES Milk protein 1ES Melted cheese 1ES Milk protein 1ES Lactose 1ES Cheese 1ES Cream 1ES Milk protein 1

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    ES Butter 1ES Recons.skimmed milk 1ES Milk powder 1ES Milk protein 1ES Cheese 1ES Melted cheese 1ES Butter 1ES Milk protein 1ES SMP 1ES SMP 1ES Cheese 1ES Butter 1ES Butter 1ES Powdered butter milk 1ES Fresh cheese 1ES Pasteurized milk 1ES Butter 1ES Milk protein 1ES Cream 1ES Milk protein 1

    ES Goat cheese 1ES SMP 1ES Milk 1ES SMP 1ES Milk 1ES Recons.powder milk 1ES Milk protein 1ES SMP 1ES Yogurt powder 1ES Milk protein 1ES WPC 1ES Milk protein 1ES SMP 1ES Butter 1ES Fermented powder milk 1ES Milk protein 1ES Milk protein 1ES Butter oil 1ES SMP 1ES Fermented powder milk 1ES Skimmed milk 1ES Demin. lactic whey 1ES Demin. lactic whey 1ES Lactose 1ES Skimmed milk 1ES Milk protein 1ES Skimmed milk 1

    ES Whey 1ES Semi-skimmed milkES Lactose 1ES Skimmed milk 1NL Milk 1NL Semi-skimmed milk 1NL Cow's milk 1NL Milk 1NL Cheese 1

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    NL Milk protein 1NL Milk 1NL Milk 1NL Milk protein 1NL Pasturised cow's milk 1NL Milk 1NL Milk 1NL Mold culture 1NL Cheese 1NL Butter 1NL Milk protein 1NL Whey powder 1NL Pasturised skimmed milk 1NL Cream 1NL Whey powder 1NL Butter 1NL Milk protein 1NL Cheese 1NL Whey powder 1NL SMP 1

    NL Milk 1NL Mold culture 1NL Pasturised milk 1NL Cream 1NL Goat's milk 1NL Goat's milk 1NL Cream 1NL Milk 1NL Cheese 1NL Cheese 1NL Milk protein 1NL Lactose 1NL Lactose 1NL Milk protein 1NL Cream 1NL Milk protein 1NL Milk preparation 1NL Milk mineral 1NL Cream 1NL Butter 1NL Lactose 1NL Buttermilk 1NL Whole milk 1NL Cream 1NL Milk protein 1NL Skimmed milk 1NL Pasturised milk 1

    NL Cream 1NL Milk 1NL Milk 1NL Milk protein 1NL Lactose 1NL Milk powders 1NL Milk powders 1

    NL Butter 1

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    NL Lactose 1

    NL Butter 1

    NL Milk protein 1

    NL Butter 1

    NL Milk protein 1

    NL Milk powders 1

    NL Milk protein 1

    NL Lactose 1

    NL Milk powders 1

    NL Milk powders 1

    NL Cream 1NL Lactose 1NL Milk protein 1NL Lactose 1NL Milk protein 1NL Skimmed milk 1NL Milk powder 1NL Milk proteinNL Milk protein 1NL Lactose 1NL Milk 1NL Milk proteinNL Skim fermented milk 1NL Whey permeate 1NL Milk preparation 1NL Skim milk components 1NL Milk protein 1NL Skimmed milk 1NL Cream 1NL Milk protein 1NL WMP 1NL Butter fat 1NL SMPNL Whole milk 1NL Butter 1NL Skimmed milk 1NL SMP 1

    NL Cream 1NL Milk protein 1NL Butter fat 1NL Butter 1NL SMP 1NL SMP 1NL Lactose 1NL Milk protein 1NL Milk protein 1

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    NL Milk powder 1NL Lactose 1NL SMP 1NL Milk protein 1NL WMP 1NL Whey powder 1NL WMP 1NL whey powder 1

    NL Cheese 1

    NL Milk powder 1

    NL Lactose 1

    NL Cheese powder 1

    NL SMP 1

    NL Whey powder

    NL WMP 1

    NL Lactose 1

    NL Milk protein 1

    NL Lactose 1

    NL WMP 1

    NL Milk protein 1NL WMP 1NL Butter oil 1NL WMP 1NL Whey powder 1NL Milk fat 1NL SMP 1NL Lactose 1NL Whey powder 1NL SMP 1NL Milk fat 1NL Lactose 1NL Skimmed milk 1NL Lactose 1NL Milk protein 1NL Mozarella 1

    NL Parmesan 1NL Gorgonzola 1NL Blue mold cultures 1NL Cheddar 1NL ButterNL MilkNL Milk proteinNL LactoseNL Lactose 1

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    NL Cheese 1NL Mozarella 1NL Edammer 1NL Cream 1NL Lactose 1NL Mozarella 1NL Whey protein 1NL Mozarella 1

    NL Whole milk1

    NL Cheese1

    NL Milk protein1

    NL Cream1

    NL Lactose1

    NL Peccorino cheese

    NL Skimmed milk

    NL Lactose 1NL Milk protein 1NL Cream 1NL Milk protein 1NL Cream 1NL Gorgonzola 1NL Lactose 1NL Skimmed milk 1NL Cream 1NL SMP 1NL Butter oil 1NL Lactose 1NL Cream 1NL SMP 1NL Butter 1NL Cream 1NL Cream 1

    NL Skimmed milk1

    NL Lactose 1

    NL SMP 1

    NL Whey powder 1

    NL Milk protein 1

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    NL Lactose 1

    NL Whey protein 1

    NL Milk protein 1

    NL Lactose 1NL Cream 1NL Lactose 1NL Milk protein 1NL Cheese 1NL Whole milk 1NL ButterNL Cream 1NL Milk 1NL Whey powder 1NL Lactose 1NL Milk protein 1NL SMP

    NL Lactose 1NL Milk protein 1NL Cheese 1NL Whey powder 1NL Whey 1NL Lactose 1NL Milk protein 1NL Milk 1NL Whey 1NL None listedNL Semi-skimmed milk 1NL Cream 1NL Milk preparation 1NL None listedNL Milk powder 1NL Milk protein 1NL Lactose 1NL Skimmed milk 1NL Milk protein 1NL WMP 1NL Condensed milk 1NL Lactose 1NL Skimmed milk 1NL Milk protein 1NL Lactose 1NL SMP 1NL Milk fat 1

    NL Milk protein 1NL Milk fat 1NL Skimmed milk 1NL Whey 1NL Hydrolysed whey protein 1NL Lactose 1NL Skimmed milk 1NL Demin. whey 1NL Lactose 1

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    NL WPC 1NL Whey protein hydrolysate 1NL enzym. hydr. milk protein 1NL Lactose 1NL Skimmed milk 1NL Demin. Whey protein 1NL None listedNL None listedNL None listedUK None listedUK Pateurised milk 1UK Skimmed milk 1UK Gran Padano cheese 1UK Milk 1UK Part.recons.whey powder 1UK Milk protein 1UK Cheese 1UK Butter 1UK Butter milk 1UK Butter 1

    UK Buttermilk 1

    UK Skimmed milk 1UK Buttermilk 1UK Buttermilk powder 1UK Lactose 1UK Whole milk 1UK SMP 1UK Milk cultures 1

    UK

    yoghurt,whippingcream,sugar,glucosesyrup,water,walnuts,honey,modified maizestarch,caramel,flavour,citricacid,

    UK

    Skimmed milk,skimmed milkconcentrate,cream,yoghurt,lqsugar,orange ,dextrose,tapiocastarch,citric acid,flavour.

    UK Yoghurt

    UK

    sultanas,wheatflour,sugar,porkfat,reconstituted egg,veg

    oil,soy flour,reconstituted eggwhite,whey powder,raisingagent,E202,milkprotein,xantham gum,mono anfdi glycerides,soya lecithin

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    UK

    Sponge (58),Jam Filling (26%),Buttercream flling(13% )sugar topping ( 1.5% ).:Buttercream filling sugar,butter,glucosesyrup,water,mod maizestarch,salt,potassiumsorbate,dried egg white:Spongeflour,sugar,egg,water,vegglycerine,veg oil,whey powder,

    UK

    UK

    Wheat flour,vegoil,sugar,cultured skimmilk,invert syrup,raisingagent,salt

    UK

    Chocolate ( sugar,cocaobutter,cocao mass,skim milkpowder,dried whey,butter

    oil,veg fat,emulsfier,vanilla,)

    UK

    wheat flour,sugar,vegoil,glucose syrup,dried wholemilk powder,invertsyrup,salt,raisingagent,flavour,lecithin

    UKwhole milk powder,milkfat,whey powder

    UK

    pork,water,porkfat,lactose,salt,milkprotein,flavour,wheatfibre,yeast colour

    UKFlour,tomato,mozzarella 20%,water,provolone 1.5%,

    UKFlour,Water,Mozzarella ( 15%)tomato,etc

    UK

    UK

    Ricotta cheese 10%mozzarella 5% ,cheddar 2.5%,dried skim milk

    UKwater,cream,panatta,granpadano7%,butter,

    UK Lactose,milk proteinUK CreamUK CreamUK CreamUK Cream

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    UK

    eg rolo ( wholemilk(38%)cream,sugar,milkchocolate 12% ( sugar,milk,cocao butter,cocaopowder,whey powder,soyalecithin,flavorings),water,toffeesyrup6%(glucosesyrup,sugar,milk,hydrogenatedveg fat,water,flavour,saltstabalizerE450,)modifiedstarch,be

    UK

    sugar,modified starch,wheypowder,hydrogenated vegoil,cream powder,milkproteins,thickener,flavour,colour

    UK

    skim milk,buttermilk,sugar,modifiedstarch,vegetable oil,wheypowder,flavour colour

    UK

    Cheddarcheese(47%)cheese(32%)water,whole milkpowder,E331,E332,milkprotein,,flavouring,calciumphosphate,lactic acid,E200,vitD

    UK

    Skim milk,lactose,veg oil,fishoil,potassiumBicarbonate,vitamins,nucleotides,iron ammonium salt,zincsulphate

    UK

    eg Colliflour cheese : Fullcreammilk,rice,water,sugar,colliflour,skim milk,water,cheddarcheese

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    Position 6 Position 7 Position 8 Position 9

    Categorylengthof totaldisplay(in m)

    numberof

    productfacingsper m

    totalnumber

    ofdifferentbrands

    displayed

    Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Ice cream 16 11 22Hard cheese 4 8 2Hard cheese 4 8 2Hard cheese 4 8 2Semi-hard cheese 2 6 8Semi-hard cheese 2 6 8Semi-hard cheese 2 6 8Semi-hard cheese 2 6 8Soft cheese 3 9 4Soft cheese 3 9 4Processed cheese 5 6 6Processed cheese 5 6 6Processed cheese 5 6 6Processed cheese 5 6 6Processed cheese 5 6 6Processed cheese 5 6 6Blue cheese 1 6 6Blue cheese 1 6 6Speciality cheese 1 8 1Fresh cheese 2 14 6Fresh cheese 2 14 6Fresh cheese 2 14 6Fresh cheese 2 14 6Butter 1 10 4Butter 1 10 4Spreadable butter 4 6 8

    Spreadable butter 4 6 8Spreadable butter 4 6 8Yoghurts 12 15 15Yoghurts 12 15 15Yoghurts 12 15 15Yoghurts 12 15 15Yoghurts 12 15 15Yoghurts 12 15 15Yoghurts 12 15 15

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    Yoghurts 12 15 15Yoghurts 12 15 15Dairy drinks 10 9 13Dairy drinks 10 9 13Dairy drinks 10 9 13Dairy drinks 10 9 13Dairy drinks 10 9 13Frozen pastry 1 10 4Frozen pastry 1 10 4Frozen pastry 1 10 4Biscuits 72 15 19Biscuits 72 15 19Biscuits 72 15 19Biscuits 72 15 19Biscuits 72 15 19Biscuits 72 15 19Biscuits 72 15 19Biscuits 72 15 19Biscuits 72 15 19Biscuits 72 15 19

    Biscuits 72 15 19Chocolate 23 12 37Chocolate 23 12 37Chocolate 23 12 37Chocolate 23 12 37Chocolate 23 12 37Chocolate 23 12 37Chocolate 23 12 37Chocolate 23 12 37Chocolate 23 12 37Chocolate 23 12 37Turon mixes 24 15 20Turon mixes 24 15 20Turon mixes 24 15 20Turon mixes 24 15 20Turon mixes 24 15 20Chilled Proc.Meat 20 8 18Chilled Proc.Meat 20 8 18Chilled Proc.Meat 20 8 18Chilled Proc.Meat 20 8 18Chilled Proc.Meat 20 8 18Chilled Proc.Meat 20 8 18Chilled Proc.Meat 20 8 18Chilled pizza 6 2 4Chilled pizza 6 2 4Chilled pizza 6 2 4Chilled pizza 6 2 4

    Chilled pizza 6 2 4Frozen pizza 10 12 8Frozen pizza 10 12 8Frozen pizza 10 12 8Frozen pizza 10 12 8Frozen pizza 10 12 8Frozen meals 10 6 9Frozen meals 10 6 9Frozen meals 10 6 9

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    Frozen meals 10 6 9Frozen meals 10 6 9Frozen meals 10 6 9Frozen meals 10 6 9Frozen meals 10 6 9Frozen meals 10 6 9Frozen meals 10 6 9Frozen meals 10 6 9Frozen meals 10 6 9Frozen meals 10 6 9Frozen meals 10 6 9Soups 5 9 1Soups 5 9 1Chilled desserts 6 8 15Chilled desserts 6 8 15Chilled desserts 6 8 15Chilled desserts 6 8 15Chilled desserts 6 8 15Chilled desserts 6 8 15Chilled desserts 6 8 15

    Chilled desserts 6 8 15Chilled desserts 6 8 15Chilled desserts 6 8 15Chilled desserts 6 8 15Chilled desserts 6 8 15Chilled desserts 6 8 15Chilled desserts 6 8 15Powdered desserts 9 9 5Powdered desserts 9 9 5Powdered desserts 9 9 5Sports foods 2 5 8Meal replacements 5 9 3Meal replacements 5 9 3Meal replacements 5 9 3Meal replacements 5 9 3Meal replacements 5 9 3Meal replacements 5 9 3Meal replacements 5 9 3Meal replacements 5 9 3Meal replacements 5 9 3Infant formula 12 6 6Infant formula 12 6 6Infant formula 12 6 6Infant formula 12 6 6Infant formula 12 6 6Infant formula 12 6 6Infant formula 12 6 6

    Infant formula 12 6 6Baby food 16 15 4Baby food 16 15 4Baby food 16 15 4Hard cheese 30.9 9 11Hard cheese 30.9 9 11Hard cheese 30.9 9 11Grated cheese 13 10 10Grated cheese 13 10 10

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    Grated cheese 13 10 10Grated cheese 13 10 10Grated cheese 13 10 10Grated cheese 13 10 10Soft cheese 4.8 13 8Soft cheese 4.8 13 8Soft cheese 4.8 13 8Soft cheese 4.8 13 8Spreadable cheese 4 35 4Spreadable cheese 4 35 4Spreadable cheese 4 35 4Spreadable cheese 4 35 4Spreadable cheese 4 35 4Spreadable cheese 4 35 4Spreadable cheese 4 35 4Spreadable cheese 4 35 4Spreadable cheese 4 35 4Spreadable cheese 4 35 4Spreadable cheese 4 35 4Spreadable cheese 4 35 4

    Blue cheese 0.8 15 3Blue cheese 0.8 15 3Blue cheese 0.8 15 3Blue cheese 0.8 15 3Speciality cheese 1.3 14 2Speciality cheese 1.3 14 2Speciality cheese 1.3 14 2Feta cheese 3.6 13 5Feta cheese 3.6 13 5Feta cheese 3.6 13 5Feta cheese 3.6 13 5Feta cheese 3.6 13 5Fresh cheese 7 29 6Fresh cheese 7 29 6Fresh cheese 7 29 6Fresh cheese 7 29 6Fresh cheese 7 29 6Fresh cheese 7 29 6cheese spreads 7.4 31 13cheese spreads 7.4 31 13cheese spreads 7.4 31 13cheese spreads 7.4 31 13cheese spreads 7.4 31 13cheese spreads 7.4 31 13cheese spreads 7.4 31 13cheese spreads 7.4 31 13cheese spreads 7.4 31 13

    cheese spreads 7.4 31 13Mozarella 2.8 20 2Mozarella 2.8 20 2Butter 24 32 13Butter 24 32 13Butter 24 32 13Butter 24 32 13Butter (herbs &spices)

    1.8 43 3

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    Butter (herbs &spices)

    1.8 43 3

    Butter (herbs &spices)

    1.8 43 3

    Butter (herbs &spices)

    1.8 43 3

    Butter (herbs &spices) 1.8 43 3Butter (herbs &spices)

    1.8 43 3

    Spreadable oils andfats

    4 16 6

    Spreadable oils andfats

    4 16 6

    Spreadable oils andfats

    4 16 6

    Spreadable oils andfats

    4 16 6

    Spreadable oils andfats

    4 16 6

    Cream 6 20 5Cream 6 20 5Cream 6 20 5Cream 6 20 5Cream 6 20 5Cream 6 20 5Cream 6 20 5Yoghurts 22.5 13 14Yoghurts 22.5 13 14Yoghurts 22.5 13 14Yoghurts 22.5 13 14Yoghurts 22.5 13 14Dairy drinks 25 12 17Dairy drinks 25 12 17Dairy drinks 25 12 17Dairy drinks 25 12 17Dairy drinks 25 12 17Ice cream 44.1 5 47Ice cream 44.1 5 47Ice cream 44.1 5 47Ice cream 44.1 5 47Ice cream 44.1 5 47

    1 Ice cream 44.1 5 47Ice cream 44.1 5 47Ice cream 44.1 5 47Ice cream 44.1 5 47Ice cream 44.1 5 47

    Ice cream 44.1 5 47Ice cream 44.1 5 47Ice cream 44.1 5 47Packaged pastry 29 7 4Packaged pastry 29 7 4Packaged pastry 29 7 4Packaged pastry 29 7 4Packaged pastry 29 7 4Cake mixes 8 7 7

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    Cake mixes 8 7 7Cake mixes 8 7 7Cake mixes 8 7 7Cake mixes 8 7 7Regular biscuits 58 25 8Regular biscuits 58 25 8Regular biscuits 58 25 8Regular biscuits 58 25 8TypeSultana/Evergreen

    25 17 24

    TypeSultana/Evergreen

    25 17 24

    TypeSultana/Evergreen

    25 17 24

    TypeSultana/Evergreen

    25 17 24

    TypeSultana/Evergreen

    25 17 24

    1TypeSultana/Evergreen

    25 17 24

    TypeSultana/Evergreen 25 17 24

    TypeSultana/Ever reen

    25 17 24

    TypeSultana/Ever reen

    25 17 24

    TypeSultana/Ever reen

    25 17 24

    TypeSultana/Ever reen

    25 17 24

    TypeSultana/Evergreen

    25 17 24

    Chocolate 51.2 46 8Chocolate 51.2 46 8Chocolate 51.2 46 8Chocolate 51.2 46 8Chocolate 51.2 46 8Chocolate 51.2 46 8Chocolate 51.2 46 8Chocolate 51.2 46 8Chocolate 51.2 46 8Chocolate 51.2 46 8Chocolate 51.2 46 8Chocolate 51.2 46 8Chilled proc. meat 13.7 7 8Chilled proc. meat 13.7 7 8Chilled pizza 4.9 3 1

    Chilled pizza 4.9 3 1Chilled pizza 4.9 3 1Chilled pizza 4.9 3 1Chilled pizza 4.9 3 1

    1 Chilled pizza 4.9 3 11 Chilled pizza 4.9 3 1

    1 Chilled pizza 4.9 3 11 Chilled pizza 4.9 3 1

    Frozen pizza 42 19 14

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    Frozen pizza 42 19 14Frozen pizza 42 19 14Frozen pizza 42 19 14Frozen pizza 42 19 14Frozen pizza 42 19 14Frozen pizza 42 19 14Frozen pizza 42 19 14Frozen pizza 42 19 14Chilled mealscontaining cream orcheese sauce

    5.9 6 1

    Chilled mealscontaining cream orcheese sauce

    5.9 6 1

    Chilled mealscontaining cream orcheese sauce

    5.9 6 1

    Chilled mealscontaining cream orcheese sauce

    5.9 6 1

    Chilled mealscontaining cream orcheese sauce

    5.9 6 1

    1

    Chilled mealscontaining cream orcheese sauce

    5.9 6 1

    1

    Chilled mealscontaining cream orcheese sauce

    5.9 6 1

    Fresh soups 2.1 8 1Fresh soups 2.1 8 1Fresh soups 2.1 8 1Canned soups 12 26 6Canned soups 12 26 6Canned soups 12 26 6Canned soups 12 26 6Canned soups 12 26 6Canned soups 12 26 6Canned soups 12 26 6Canned soups 12 26 6Canned soups 12 26 6Bagged soups 6 8 3Bagged soups 6 8 3Bagged soups 6 8 3Bagged soups 6 8 3Bagged soups 6 8 3Dehydrated/instant

    sou s17 10 6

    Dehydrated/instantsou s

    17 10 6

    Dehydrated/instantsoups

    17 10 6

    Dehydrated/instantsoups

    17 10 6

    Dehydrated/instantsoups

    17 10 6

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    Dehydrated/instantsoups

    17 10 6

    Dehydrated/instantsoups

    17 10 6

    Dehydrated/instantsoups

    17 10 6

    Dehydrated/instantsoups 17 10 6Fresh sauces 0.5 6 1Fresh sauces 0.5 6 1Fresh sauces 0.5 6 1Fresh sauces 0.5 6 1Fresh sauces 0.5 6 1

    1 Fresh sauces 0.5 6 1Dehydrated sauces 8.4 7 4Dehydrated sauces 8.4 7 4Dehydrated sauces 8.4 7 4Dehydrated sauces 8.4 7 4Dehydrated sauces 8.4 7 4

    1 Dehydrated sauces 8.4 7 4

    Dehydrated sauces 8.4 7 4Dehydrated sauces 8.4 7 4Dehydrated sauces 8.4 7 4Dehydrated sauces 8.4 7 4Dehydrated sauces 8.4 7 4Dehydrated sauces 8.4 7 4Dehydrated sauces 8.4 7 4Chilled desserts 46.2 12 19Chilled desserts 46.2 12 19Chilled desserts 46.2 12 19Chilled desserts 46.2 12 19Chilled desserts 46.2 12 19Chilled desserts 46.2 12 19Powdered desserts 1.9 12 2Powdered desserts 1.9 12 2Powdered desserts 1.9 12 2Powdered desserts 1.9 12 2Meal replacements 17.6 17 5Meal replacements 17.6 17 5Meal replacements 17.6 17 5Meal replacements 17.6 17 5Meal replacements 17.6 17 5Meal replacements 17.6 17 5Meal replacements 17.6 17 5Meal replacements 17.6 17 5Meal replacements 17.6 17 5Meal replacements 17.6 17 5

    Meal replacements 17.6 17 5Meal replacements 17.6 17 5Infant formula 16 7 3Infant formula 16 7 3Infant formula 16 7 3Infant formula 16 7 3Infant formula 16 7 3Infant formula 16 7 3Infant formula 16 7 3

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    Infant formula 16 7 3Infant formula 16 7 3Infant formula 16 7 3Infant formula 16 7 3Infant formula 16 7 3Infant formula 16 7 3Baby food (jars) 16 12 5Baby food (jars) 16 12 5Baby food (jars) 16 12 5Hard cheeseHard cheeseHard cheeseHard cheeseSemi-hard cheeseProcessed cheeseProcessed cheeseProcessed cheeseSpreadable ButterSpreadable Butter

    spreadable oils andfatsspreadable oils andfatsCreamCreamCreamYoghurtsYoghurtsYoghurts

    Yoghurts

    Dairy drinksDairy drinks

    Traditional cake

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    Traditional cakeBiscuits 36 8 10

    Biscuits 36 8 10

    Biscuits 36 8 10

    Biscuits 36 8 10

    Chocolate 5 10 8

    Chilled proc. Meat 3 20 6

    Chilled pizza 16 5 1

    Frozen pizza 25 5 8Chilled proc. Meals

    Filled pasta 5 8 1

    Cheese SausePacket soupSauces 7 12 4Sauces 7 12 4Sauces 7 12 4Sauces 7 12 4

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    chilled desserts

    powdered desserts

    Instant Custard 6 10 2

    Snacking Cheese

    infant formula 11 6 5

    Baby food 27 6 5

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    largest brands(minimum 3)

    % shelfspace for

    eachlargebrand pack size

    unit price(local

    currency)producer (when

    indicated) p r o

    d u c

    i n g

    c o u n

    t r y

    Rindete Al Placer 5 460 3.65 Nestle -Rindete Al Placer 5 460 3.65 Nestle -Rindete Al Placer 5 460 3.65 Nestle -Rindete Al Placer 5 460 3.65 Nestle -Magnum 13 480 3.69 Unilever -Magnum 13 480 3.69 Unilever -Magnum 13 480 3.69 Unilever -Magnum 13 480 3.69 Unilever -Carte D'Or 6 900 3.89 Unilever -Carte D'Or 6 900 3.89 Unilever -Carte D'Or 6 900 3.89 Unilever -Haagen-Dazs tubs 11 500 5.95 General Mills FHaagen-Dazs tubs 11 500 5.95 General Mills FHaagen-Dazs tubs 11 500 5.95 General Mills FBen & Jerry's 6 500 5.81 Ben & Jerry's EUBen & Jerry's 6 500 5.81 Ben & Jerry's EUGarcia Baquero 20 200 2.98 Lacteas Garcia ESPrsident Emmental 25 140 1.91 Prsident FPrsident Emmental 25 140 1.91 Prsident FReny Picot Mozarella 10 200 1.83 Ilas ESReny Picot Mozarella 10 200 1.83 Ilas ESDefino Havarti 5 200 2.55 Arla FDefino Havarti 5 200 2.55 Arla FBrie Prsident 50 200 2.4 Lactalis FCamembert Reny Picot 15 250 2.32 Reny PicotTranchettes 20 168 1.02 KraftTranchettes 20 168 1.02 KraftTranchettes 20 168 1.02 KraftPhiladelphia spread 20 175 1.64 kraft 1Philadelphia spread 20 175 1.64 kraftPhiladelphia spread 20 175 1.64 kraftRoquefort 15 100 1.5 Lauras FPresident Bleu d'Auverg 15 100 1.5 Socit de froma FGoat cheese Prsident 100 100 1.89 Socit de fromagerie Saint GeorgesBurgo de Arias 25 225 2.28 Mantequerias de AriasCorte Ingles cheese spr 20 200 1.43 Mantequerias de AriasCorte Ingles cheese spr 20 200 1.43 Mantequerias de AriasCorte Ingles cheese spr 20 200 1.43 Mantequerias de AriasAsturiana 40 500 4.23 Corporacion Ali ESPrsident 10 250 2.02 LBFNC FArias 20 250 2.39 Arias

    Reny Picot 5 250 2.25 Ilas ESReny Picot 5 250 2.25 Ilas ESDanone 8 1000 2.15 Danone ESDanone 8 1000 2.15 Danone ESVitalinea 8 500 1.65 Mantequerias de ESVitalinea 8 500 1.65 Mantequerias de ESVitalinea 8 500 1.65 Mantequerias de ESActivia 8 500 2.09 DanoneActivia 8 500 2.09 Danone

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    Activia 8 500 2.09 DanoneActivia 8 500 2.09 DanoneActimel 15 600 3.25 DanoneDanacol 5 600 3.69 DanoneChufi 10 1000 1.19 El Prado Cervera ESPuleva Batido 15 200 1.15 PulevaAsturiana Batido 10 1000 1.19 Central de Leche ESRana Giovanni 20 230 2.09 Pastificio Rana EUNestle Brisa 30 230 2.15 Nestle ESBuitoni Maxi Pizza 30 385 2.95 Sonepa ESShortbread 2 150 2.15 Walker's GBShortbread 2 150 2.15 Walker's GBLu Principe 8 225 1.99 DanoneLu Principe 8 225 1.99 DanoneLu Principe 8 225 1.99 DanoneBahlsen Choco friends 4 100 1.39 Bahlsen DBahlsen Choco friends 4 100 1.39 Bahlsen DBahlsen Choco friends 4 100 1.39 Bahlsen DBahlsen Choco friends 4 100 1.39 Bahlsen DBahlsen Choco friends 4 100 1.39 Bahlsen D

    Fontaneda 10 110 1.29 UnitedSanta Claus 7 125 2.09 Lindt DSanta Claus 7 125 2.09 Lindt DFerrero Rocher 4 375 6.99 Ferrero SFerrero Rocher 4 375 6.99 Ferrero SFerrero Rocher 4 375 6.99 Ferrero SCaja Roja 13 180 4.65 NestleCaja Roja 13 180 4.65 NestleCaja Roja 13 180 4.65 NestleCaja Roja 13 180 4.65 NestleTrufas 4 150 3.29 Delaviuda ESTuron Cortes Ingles 4 300 2.6 Lacasa ESTuron Cortes Ingles 4 300 2.6 Lacasa ESTuron La Casa 4 300 2.75 Lacasa ESVirginias 21 300 3.09 Rodriguez ESVirginias 21 300 3.09 Rodriguez ESCortes Ingles chorizo 20 150 1.99 Esteban ESCortes Ingles chorizo 20 150 1.99 Esteban ESCortes Ingles chorizo 20 150 1.99 Esteban ESPicotore mortadella 5 150 1.99 Carnifor ESPate Iberio 10 75 3.35 Cap de Vila EUHam with fibre 3 125 1.85 Casademont ESSalami 1 100 1.29 Casa TarradellasCasa Taradellas 50 425 2.49 Casa TaradellasRosca Casera 17 450 3.51 ZuritaRosca Casera 17 450 3.51 ZuritaPizza Cortes Ingles 17 400 2.09 Sodebo F

    Pizza Cortes Ingles 17 400 2.09 Sodebo FBuitoni Masa Fina 35 340 2.83 Nutritional GrouBuitoni Masa Fina 35 340 2.83 Nutritional GrouLa Cocinera Pizza 10 480 2.6 La CocineraLa Cocinera Pizza 10 480 2.6 La CocineraLa Cocinera Pizza 10 480 2.6 La CocineraHot Pockets La Cusiner 30 250 2.59 Nestle FHot Pockets La Cusiner 30 250 2.59 Nestle FHot Pockets La Cusiner 30 250 2.59 Nestle F

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    Hot Pockets La Cusiner 30 250 2.59 Nestle FLasagne Cortes Ingles 20 525 2.6 Sonepa ESLasagne Cortes Ingles 20 525 2.6 Sonepa ESLasagne Cortes Ingles 20 525 2.6 Sonepa ESLasagne Cortes Ingles 20 525 2.6 Sonepa ESLa Cocinera Canelloni 10 530 2.95 NestleLa Cocinera Canelloni 10 530 2.95 NestleLa Cocinera Canelloni 10 530 2.95 NestleLa Cocinera Canelloni 10 530 2.95 NestleBuitoni Canelloni 6 500 3.27 NestleBuitoni Canelloni 6 500 3.27 NestleKnorr Crema 50 500 1.59 UnileverKnorr Vegetables 50 500 1.59 UnileverSan Martin 8 500 5.77 GranderrobleSan Martin 8 500 5.77 GranderrobleSan Martin 8 500 5.77 GranderrobleSan Martin 8 500 5.77 GranderrobleSan Martin 8 500 5.77 GranderrobleMini Tarta 17 140 2.35 DelaviudaMini Tarta 17 140 2.35 Delaviuda

    Mini Tarta 17 140 2.35 DelaviudaLa Lechera 17 290 1.47 Lactalis NestleLa Lechera 17 290 1.47 Lactalis NestleSveltesse Delicia 8 500 2.01 NestleSveltesse Delicia 8 500 2.01 NestleFruit mousse 8 160 2.41 Dhul ESFruit mousse 8 160 2.41 Dhul ESRoyal Pastel 50 110 1.09 KraftRoyal Pastel 50 110 1.09 KraftRoyal Pastel 50 110 1.09 KraftVictory 25 700 25.9 Weider NutritionBicentury 10 210 5.59 Biocentury ESBicentury 10 210 5.59 Biocentury ESBicentury 10 210 5.59 Biocentury ESBicentury 10 210 5.59 Biocentury ESZero kilo 70 175 5.45 Nutritional Lifest ITSpecial line bars 20 210 5.1 Biocentury ESSpecial line bars 20 210 5.1 Biocentury ESSpecial line bars 20 210 5.1 Biocentury ESSpecial line bars 20 210 5.1 Biocentury ESHero Baby 29 900 9.95 HeroHero Baby 29 900 9.95 HeroNestle Nativa 17 900 14.95 Nestle FNestle Nativa 17 900 14.95 Nestle FNestle Nativa 17 900 14.95 Nestle FNestle Nativa 17 900 14.95 Nestle FPuleva 13 1000 1.59 Puleva

    Puleva 13 1000 1.59 PulevaHero Baby 38 400 1.85 HeroNestle Vegetables and fi 50 250 1.11 NestleNestle Vegetables and fi 50 250 1.11 NestleAlbert Heijn 60Milner 10Beemster 5 Cono Kaasmaker NLAlbert Heijn 55 150 1.79Albert Heijn 55 150 1.79

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    Albert Heijn 55 150 1.79Arla 10 150 1.79P. Bouter 10 200 1.49 P. Bouter NLP. Bouter 10 200 1.49 P. Bouter NLPresident 23 200 FAmbassador 10 240 FEuroshopper 10 200 0.82 FEuroshopper 10 200 0.82 FEru 50 100 0.78 Eru NLEru 50 100 0.78 Eru NLEru 50 100 0.78 Eru NLEru 50 100 0.78 Eru NLLinesse 20 200 1.55 Bongrain NLLinesse 20 200 1.55 Bongrain NLLinesse 20 200 1.55 Bongrain NLLinesse 20 200 1.55 Bongrain NLLinesse 20 200 1.55 Bongrain NLSlankie 20 100 0.57Slankie 20 100 0.57Slankie 20 100 0.57

    Arla 50 125 1.25 Arla Foods DKArla 50 125 1.25 Arla Foods DKCostello 25 150 2.02Costello 25 150 2.02President 69 200 2.59Chavroux 31 150 2.85Chavroux 31 150 2.85Apetina 40Hanne 20Albert Heijn 15Albert Heijn 15Albert Heijn 15Albert Heijn 46 500 1.39Albert Heijn 46 500 1.39Danio 24 450 1.59Danio 24 450 1.59Optimel 14 500 1.74Optimel 14 500 1.74Albert Heijn 17 150 1.29Albert Heijn 17 150 1.29Albert Heijn 17 150 1.29Albert Heijn 17 150 1.29Philadelphia 15 150 1.52Philadelphia 15 150 1.52Philadelphia 15 150 1.52Philadelphia 15 150 1.52Boursin 12 150 2.15

    Boursin 12 150 2.15Santa Lucia 50 125 1.39 Galbani IEuroshopper 50 125 0.45Albert Heijn 30 200-500 0,43-1,29Albert Heijn 30 200-500 0,43-1,29Becel 20 250-500 0,79-4,85Unilever NLBlue Band 15 250-500 0,65-1,49Unilever NL

    Campina 50 100 1.29

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    Campina 50 100 1.29

    Euroshopper 25 100 0.66 Boering melkblo NL

    Euroshopper 25 100 0.66 Boering melkblo NL

    Albert Heijn 25 100 1.25

    Albert Heijn 25 100 1.25

    Albert Heijn 37

    Albert Heijn 37

    Albert Heijn 37

    Becel 32 Unilever NL

    Blue Band 20 Unilever NL

    Albert Heijn 50 200 0.65Albert Heijn 50 200 0.65Albert Heijn 50 200 0.65Friesche Vlag 25 250 1.57 Friesland Foods NLFriesche Vlag 25 250 1.57 Friesland Foods NLZaanse Hoeve 17 200 0.47Zaanse Hoeve 17 200 0.47Albert Heijn 45 1000 0.65De Zuivelhoeve 20 800 1.49 De Zuivelhoeve NLDe Zuivelhoeve 20 800 1.49 De Zuivelhoeve NLDe Zuivelhoeve 20 800 1.49 De Zuivelhoeve NLZaanse Hoeve 10 1000 0.55Fristi 32 1000 1.26Fristi 32 1000 1.26Vitfit 26 200 0.79Actimel 16 100 1.79Actimel 16 100 1.79Albert Heijn 30Albert Heijn 30Albert Heijn 30Albert Heijn 30Albert Heijn 30Albert Heijn 30Hertog 16Hertog 16Hertog 16Euroshopper 5

    Euroshopper 5Euroshopper 5Euroshopper 5Albert Heijn 88Albert Heijn 88Euroshopper 10Euroshopper 10Euroshopper 10Koopmans 38 500 0.56

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    Koopmans 38 500 0.56Koopmans 38 500 0.56Albert Heijn 23 400 0.75Honig 13 250 1.69Albert Heijn 35Verkade 15Verkade 15Euroshopper 10

    Sultana 12 218 1.42

    Sultana 12 218 1.42

    Sultana 12 218 1.42

    Sultana 12 218 1.42

    Sultana 12 218 1.42

    Sultana 12 218 1.42

    Evergreen 12 225 1.83

    Evergreen 12 225 1.83

    Evergreen 12 225 1.83

    Liga Milk Break 8 245 2.19

    Liga Milk Break 8 245 2.19

    Liga Milk Break 8 245 2.19

    Albert Heijn 10Albert Heijn 10Cote d'Or 4Cote d'Or 4Cote d'Or 4Cote d'Or 4Cote d'Or 4Milka 2Milka 2Milka 2Milka 2Milka 2Albert Heijn 60 120-500 0,49-1,85Albert Heijn 60 120-500 0,49-1,85Albert Heijn 100 500 3.99

    Albert Heijn 100 500 3.99Albert Heijn 100 500 3.99Albert Heijn 100 500 3.99Albert Heijn 100 500 3.99Albert Heijn 100 500 3.99Albert Heijn 100 500 3.99Albert Heijn 100 500 3.99Albert Heijn 100 500 3.99Albert Heijn 36

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    Albert Heijn 36Albert Heijn 36Albert Heijn 36Albert Heijn 36Dr. Oetker 36Dr. Oetker 36Dr. Oetker 36Wagner 5

    Albert Heijn100

    150-10002,99-4,99

    Albert Heijn100

    150-10002,99-4,99

    Albert Heijn100

    150-10002,99-4,99

    Albert Heijn100

    150-10002,99-4,99

    Albert Heijn100

    150-10002,99-4,99

    Albert Heijn100

    150-10002,99-4,99

    Albert Heijn100

    150-10002,99-4,99

    Albert Heijn 100 600 1.99Albert Heijn 100 600 1.99Albert Heijn 100 600 1.99Albert Heijn 50 400 1.55Albert Heijn 50 400 1.55Albert Heijn 50 400 1.55Albert Heijn 50 400 1.55Unox 40 400 1.03Unox 40 400 1.03Unox 40 400 1.03Unox 40 400 1.03Euroshopper 5 500 0.85Unox 66 570 1.79Unox 66 570 1.79Unox 66 570 1.79Albert Heijn 17 570 1.49Knorr 17 500 2.29

    Honig35

    120 1.3

    Honig 35 120 1.3

    Cup a soup 35

    Cup a soup 35

    Cup a soup 35

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    Cup a soup 35

    Albert Heijn 18

    Albert Heijn 18

    Albert Heijn 18Albert Heijn 100 225 1.99Albert Heijn 100 225 1.99Albert Heijn 100 225 1.99Albert Heijn 100 225 1.99Albert Heijn 100 225 1.99Albert Heijn 100 225 1.99Knorr 52Knorr 52Knorr 52Knorr 52Knorr 52Knorr 52

    Maggi 24Maggi 24Maggi 24Maggi 24Honig 10Honig 10Honig 10Albert Heijn 26Albert Heijn 26De Zuivelhoeve 16 800 1.49 De Zuivelhoeve NLCampina 15Campina 15Campina 15Dr. Oetker 69 75 0.54Albert Heijn 31 90 0.45Albert Heijn 31 90 0.45Albert Heijn 31 90 0.45Weight care 38Weight care 38Weight care 38Weight care 38Weight care 38Modifast 32Modifast 32Modifast 32Modifast 32Modifast 32

    Advantage (Atkins) 30Advantage (Atkins) 30Nutrilon 53Nutrilon 53Nutrilon 53Nutrilon 53Friso 38Friso 38Friso 38

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    Friso 38Friso 38Nestle 9Nestle 9Nestle 9Nestle 9Olvarit 62 125 1.09Albert Heijn 22 200 0.79Beberix 12 200 0.69Tesco Total 80President

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    Tesco 50 400 76Tesco 50

    McVities 38 500 0.75

    Cadbury 6

    lindt 10 100 1.39

    Herta 50 560 1.98

    Tesco 90 535 2.39

    Goodfellas ( Green Isle) 30 271 2.38

    Tesco 100 300 1.49

    Tesco 100 350 1.29Tesco 40 54 0.52Knorr 50 500 1.34Bisto 5 500 1.45Homepride 40 500 1.34Tesco 5 390 2.70

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    Nestle 12 150 0.99

    Birds 40 75 0.6 Premier

    Ambrosia 65 150 0.45

    Tesco 35 150 0.29

    SMA 45 900 6.89

    Heinz 40