SHOCK TILL YOU DROP

I based all my research on this website, which is specifically about horror films - a niche website that targets niche audience

• Release of the first ‘teaser photos’

• Gave audience a glimpse of film

• Began to arouse interest

• Star persona which may attract mass market audience

• As audience tend to watch film with popular and well-known actors/actresses which can guarantee the quality of the film

• This article shows that release date is an essential element of the marketing campaign

• Release date usually depends upon other rival films especially films of the same genre

• Films may back or postpone their release dates to avoid direct competition

• Sinister was released pre-Halloween, which could boost its popularity as it fit in to the upcoming festival

• It also was released before Paranormal Activity 4, one of the biggest rival horror films, to avoid competition

• SXSW

• The South by Southwest Conferences & Festivals

• It is like an exhibition for original music and independent films produced via technologies

• It has provided a lot of career opportunities for independent musicians and filmmakers

• It’s recently launching technology products as well

• Teaser poster

• With tagline

• Raise awareness

• Create hype

• Exclusive motion poster

• Rather than jumping straight from the teaser poster to the official poster or trailer, motion poster gives slightly more than the teaser but less than the poster

• Main purpose: COOL LOOKING!

• Engages audience into the hype

• Fascinate audience

• The website as mentioned is a niche website which only specifically targets film lovers, digital natives in particular

• Web 2.0

• Below the line which is free

• Attract audience particularly digital natives

• Easy access to this Twitter interview

• Can freely comment