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STYLE UPSCALE.. EXCEPTIONALGROUP 1:

AASTHA VYAS 12001

RUCHIT SHAH 12038

SANATHRAJ 12041

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ABOUT SHINE:-

Premium 3- star hotel in the country

Major player in the industry since the past 25 years

15 hotels spread across 12 states in India

Hotel best known for its impeccable aesthetic sense of

interiors

Shine- Leh & Mount Abu rated amongst the top 50 hotels

in the segment

Tie ups with leading travel portals

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Walk in, 7%

Groups, 40%

LeisureGuests, 30%

Long Stayers,5%

Others, 18%

CUSTOMER BREAK UP

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EXPANSION:-

NEED:

Cut throat competition in the hospitality industry

Innovative ideas by new entrants rapturing our market

Lack of a few facilities leads to dilution of customers

IDEAS:

SPA

HOT WATER SWIMMING POOL

OUTDOOR SPORTS

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WHAT IS SPA?

The word technically means mineral spring in Latin

A leisure activity that involves relaxing body massages

and by trained experts

Basically aims at the overall well-being of a person

Indian Spa includes the use of herbs and oils, as

mentioned in Ayurveda

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BENEFITS FROM SPA

Increase the bodys energy flow

Increasing flexibility of the body

Reducing high blood pressure and hypertension

Healing emotional distress

Soothing our tired muscles

Toning and nourishing the skin

Stimulating circulation

Reducing insomnia, stress and fatigue

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TYPES OF SPA

DAY SPA

DESTINATION SPA

HOTEL/ RESORT SPA

MEDICAL SPA

MINERAL SPRING SPA

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WHY SPA

Its a Rs.1500 crore industry

Growth rate of 3035 %

Hectic lifestyle calls for relaxation

Leisure travelers and holiday-seekers look up

to rejuvenating experiences like this

Indian experience for the foreign tourists

Untapped market

Feedback

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PLANNED OFFERINGS

Body treatments.

Facial

Oil therapy

Massages

Aroma therapy

Hydro therapy

Manicure and pedicure

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REQUIREMENTS

Capital

Trained staff

Infrastructure and Equipment (2500-3000 sq ft.)

Well designed interiors

Thorough and rigorous advertising

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TRAINED STAFF

Consulting Physicians

Yoga instructors

Wellness instructors

Massage therapists

Beauticians

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EQUIPMENT AND INSTRUMENTS

Massage tables

Spa beds

Hydrotherapy tubs

Massage stone heaters

Hydro massage bath

Steam and sauna bath

Hot stone massage therapy equipment

Pedicure and manicure equipment

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EXPECTED REVENUE: MOUNT ABU

No of rooms150

Total no of customers = 30000

Average customers / day = 90

Leisure guests + Groups = 70% of 90=63

40 % of Leisure guests + Groups(i.e=63) = 25

Average cost/ sitting = 3000/-

Annual revenue = 22500000 ( considering 300 days)

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PROMOTIONAL ACTIVITIES

Free consultancy for spa

Happy hours

Spa day

Free souvenir

10 minutes free massage

Tie ups with social networking sites

Online Advertisements

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ADDITIONAL SOURCE OF REVENUE

Increase in around of customers = 5000/ year

Additional revenue earned in terms of = 10000000/-

Including hotel and restaurant

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ACTION PLAN

Proposed name RADIANCE

Start with SHINE-LEH and SHINEMount

Abu within one year initially, as they are the

largest revenue earners

Record their performance, evaluate it, and then

formulate the plan for further expansion

We plan to break even in two years

If successful, will introduce in SHINE-

MADGAON and SHINE-COCHIN

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