#shifthappens: how to inspire, transform, and facilitate business-driven corporate communications
TRANSCRIPT
JUNE 17EMPLOYEE COMMUNICATIONS: HOW TO INSPIRE, MOTIVATE AND ENGAGE EMPLOYEES
9 a.m. - 10 a.m.
Opening Keynote
#ShiftHappens: How to inspire, transform and facilitate business-driven corporate communications
Dux Raymond Sy - AvePoint Public Sector
10:15 a.m. - 11 a.m.
Here, there and everywhere: Five ways to reach a distributed workforce
Tim Connelly - Cargill
JUNE 17EMPLOYEE COMMUNICATIONS: HOW TO INSPIRE, MOTIVATE AND ENGAGE EMPLOYEES
11:15 a.m. - noon
How social media makes SAS a smarter, stronger global enterprise
Karen Lee - SAS
1 p.m. - 1:45 p.m.
Case study
How a global business transformed its internal news channel
Margaret Barrett - Aon Corporation
JUNE 17EMPLOYEE COMMUNICATIONS: HOW TO INSPIRE, MOTIVATE AND ENGAGE EMPLOYEES
2 p.m. - 2:45 p.m.
Build a culture of innovation: How to spur ideation through internal social media
Tina Davis - Comcast
3 p.m. - 3:45 p.m.
A strategic plan to improve your intranet
William Amurgis - NetJets Inc.
JUNE 17EMPLOYEE COMMUNICATIONS: HOW TO INSPIRE, MOTIVATE AND ENGAGE EMPLOYEES
4 p.m. - 5 p.m.
Closing Keynote
When worlds collide: Tap your internal audience to tell your best stories to the world
Steve Crescenzo - Crescenzo Communications
Blockbuster vs netflix story
1999 - IPO
2004 – 9000 stores
2010 – Bankrupt
2013 – RIP
THE WORLD HAS CHANGED
O F T H E F O RT U N E 5 0 0
I N 1 9 5 5 …
%
A R E G O N E
Long cycle Rapid innovation
Big Data
Workplace Mobile
Reactive Responsive
Less Data
THE WORLD IS NOW A
GIANT NETWORK
S AT YA N A D E L L A
W H AT I S S C A RC E
I N A L L O F T H I S A BU N DA N C E
I S H U M A N AT T E N T I O N
68v
INFINITE DATA, APPS
AND DEVICES —
FINITE TIME
HOW HAS CORPORATE
COMMUNICATIONS EVOLVED?
Lead the Responsive Communications Revolution
Work with the business to identify needs
Deliver business value quickly & iteratively
Leverage technology to facilitate comms
UN-LEARNTHE PAST
INFORMATION MOVES SLOWLY
COMMAND AND CONTROL
T R A D I T I O N A L H I E R A R C H I E S
INFORMATION TRAVELS FAST
LE ARN AND ADAPT
R E S P O N S I V E N E T W O R K S
RESPONSIVENESS
EFFICIENCY
VS
Gallup Poll 2013
Only 30% of employees
said they felt engaged by
the work they do
Business Matters
Expedite Innovation Customer ValueFinancial Gains
$
Business Needs Differ by FunctionsEngineering, Research & Development Operations, Manufacturing & Logistics Sales, Marketing, PR & Communications
HR & Legal Services Accounting, Finance & Procurement Administration
Share best practices across geographies
Gather & process forms from employees
Improve and monitor business processes
Pull data and build financial reports
Align Sales and Marketing teams
Organize teams and manage calendars
N I M B LE , H I G H LY M O B I LE , CO N V E R S AT IO N - D RIV E N E X P E R I E N C E S
R A P I D LY B U I L D S H A R E D I N T E N T & R E S P O N S IV E NE S S
HUMANACTIVITY
Ensure Lasting Buy-In
MULTI-MODALDELIVERY
PERSONALIZED INSIGHT
INTERACTIVEENGAGEMENT
MODERN COMMUNICATIONS
DRIVES CHANGE
THE SPEED OF INFORMATION
Lead the Responsive Communications Revolution
“ If the rate of change on the outside exceeds the rate of change on the inside, the end is near. "
JACK WELCH
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