shift toward digital culture - leadershipedges · 2019-08-19 · • technology is not just a means...
TRANSCRIPT
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By Rev. Dr. Paul Moon
Email: [email protected]
Shift toward Digital Culture
I. Effective Ministry in Digital Culture
Digital Pre-Assessment via www.LeadershipEdges.com/assessment
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High Jump World
Record Progression
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ANY TAKEAWAYS FROM THIS VIDEO CLIP?
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A Snapshot of Digital Revolution
* Source: https://www.youtube.com/watch?v=uGI00HV7Cfw
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The Emergent Group
• The Emergent Group consists about 90% of the US population in 2019
They are digital natives (”Born with a Silver Mouse in Your Hand”) or
early adopters.
• Technology is not just a means to communicate, means relationship.
• This group represents the most of “Nones” and “Dones”.
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EMERGENT GROUP 1981 2019 2030
MILLENNIALS (1980-2000) up to 1 19-39 30-50
YOUNG PROFESSIONALS 22-29 60-67 71-78
A Snapshot of Ages of Two Particular Groups With Respect to the Introduction of PC’s
8* Source: eMarketer ‘2017
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Time Spent per Adult User (18+) per Day with Digital Media
In 2019 ?
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After Digital Revolution Tsunami
• No more Generation to Generation
• Technology is at the center of our culture
• Technologies are critical vehicles to
build relationships
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Three Distinctive Characteristics:
ANY GAME-CHANGER MOVESDURING THE DIGITAL REVOLUTION
THAT YOU HAVE WITNESSED
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The traditional ministry paradigms stopped working for reaching out with the emergent group at the advent of the
digital culture.
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How differently are you going to plan and
implement a new ministry project for
reaching out with the Emergent group?
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New Evangelism Strategy
in the Digital Culture
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ANY TAKEAWAYS FROM THIS VIDEO CLIP?
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94%
of the online
Experiences
begin with a
search engine
80%
of users never
click past the
first page of
search results
#1
driver of traffic
to content
sites is
search
75%
of the links
users click on
Search are
Organic
STATISTICS
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Google Map
Local Pack
Best church near me (New Castle, DE)
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REFLECTION QUESTION
Why do you need a church
website even in the year of 2019?
• Your seekers are online.
• Searchable by Local and Organic Searches
• Get connected with Landing Page Converters
• Establish a better relationship with your
community.
• AN INDUSTRY STANDARD Mobile-Friendly
Continuous-Flow Church Website
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https://leadershipedges.com
1. Register for a Google
My Business page
2. Schema data
3. Location keywords
4. Local directory listings
5. Complementary content
6. The mobile-friendly site
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KEYWORDS’ INTENT
• In 2008: “Churches near Time Square”
• In 2014: “Study Café near East Village”
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of the links
users click on
Search are
Organic
75%
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GOOGLE KEYWORDS RESEARCH VOLUMEChurches near me
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GOOGLE KEYWORDS RESEARCH VOLUMEChurches near me
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KEYWORD RESEARCH FOR MORE TRANSACTIONSChildren fun places
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“It is no longer its size, but the cultural
competencies it uses to enlist the early-adopters
from its community, who thrive in the digital
culture, and eventually grow with them into a
faith community.
The practical competencies help congregations
grow beyond the tipping point into viral
development.”
What is the tipping point in today's ministry?
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Three Approaches in Digital Culture
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Disruptive Innovation
Disruptive Ministry
Disruptive Fusion
example
Neflix(that cannibalized
Blockbusters)
Uber(co-existing)
Professional Digital Camera
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3% 15% 33% 33% 16%
© LeadershipEdges 34
ReputationReputation
Not MVM MVM
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© LeadershipEdges 37
© LeadershipEdges38
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Disruptive Ministry Diffusion via MVM
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Open Mind
Open Heart
Open Will
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Ministry Exchange Hub
The secret of
a successfully journey into
the unknown territory of
the digital age
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ANY TAKEAWAYS FROM THIS VIDEO CLIP?
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1 The First Twelve μMVM Team Member
Asset-Based Community Development Approach
Maximum 3 iterations
• 3-5 members from the existing congregation
• 7-9 people, as community-connectors, from
your neighboring community
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• How much authority are the churches in Manhattan willing to give to this group
when they ask to be in charge of re-organizing the church, honoring just some
of its essential values?
• What new relationships should we build when this group wants to start a
satellite church out of your own organization, which is required to be inter-
independent?
• How will the churches in Manhattan manage conflicts and issues due to
generational dynamics and cultural diversity?
Opportunity Challenges
Frightened by the rapidly growing diversified spiritual flux introducing various
forms of new community life, this group re-engineers or re-organizes the exiting
dogmatic religious spirituality so that it becomes more favorable religious choice
in the postmodern culture.
Envision who will be your first twelve?
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• Narrowing-down factors
• A critical question to prepare for
yourself to answer
VS.
MVM vs. MVP (Lean Start-up)MVM MVP
Target CommunityFixed (limited to a local
context)Wide-open (fluid)
What to start withUnderserved needs of a
local community
Targeting the most
potential customer area
Ultimate goalEnlisting early-adopters
only
Enlisting late-majority
beyond early majority
The focus of
iterations
Is to find another
underserved needs of the
local community or
multiplication
Is to move on to the
next potential areas of
customers
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Envision your minimum viable ministry?
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• Tell about one of the underserved needs of your
community which is matched with your ministry
value proposition.
• Envision a ministry to reach out with the small
number of early adopters
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AN MVM PROJECT