shift in consumer behavior regarding juices
TRANSCRIPT
8/7/2019 Shift in Consumer Behavior Regarding Juices
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Executive summery
We are the students of business research and conducting a research on consumer’s behavior regarding to pack juices in Lahore. In Lahore there are two types of pack juices
market. First local juice market and other is multinational juice market. People use these
juices mostly for entertainment or to quench thrust. Companies of pack juices normallyface a problem of shifting their consumers. This shift in consumers may depend upon
availability, price, taste or some other reason. What strategy should adopt by both local
and multinational market in order to save there consumers from changing. Changingconditions of world and clash in civilizations was also a big problem and may effect on
the consumers of multinational companies. In order to find the consumer’s behavior
about pack juices and its reasons we were assigned a research project. Our task is to pin point the reasons of changing in consumers.
Therefore, for this purpose we identify our research problem and its research objectives
and select Primary data collection method by the used of questionnaires.
Our target population is consumers.
After depth analysis we can find so many things which are the draw up most importantand effective solution of all our objectives. For this purpose we focus on the consumers
who recently have changed their brand of pack juice. We conclude that the main reasonof this problem is the perception of the peoples about the pack juices.
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Problem statement
Shift in consumers of pack juices due to change in environment
Objectives
• Knowing the reasons of shift in consumers of packed juices brands
• To study the work environment of juice companies
• Knowing the reasons for using pack juices
Variables
Consumer behavior
1. Taste
a. Which taste Consumer like to drink
2. Price
a. What price Consumer can happily pay for juice
b. Consumer is price conscious or not.
3. Customer Satisfaction
a. Is the Consumer is satisfied from the brand he/she use.
4. Awareness
a. Is the Consumer is aware of different brands of juices
5. Drinks for fun
6. Economic condition
a. Due to increase in inflation the economic conditions of Consumer
changed. Consumer tries to save money.
7. Varity of juices
a. Which juice Consumer use when and why?
8. Decision Criteria
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9. Quality
a. Consumer is quality conscious or not?
10.Purity
a. Is Consumer think that packed juices are pure?
11.Energy
a. Consumer is using packed juices because of extra energy or not.
12.Availability
a. Consumer required brand id available on particular place or not?
13.Health Conscious
a. Is the health conscious people used packed juices more?
14.Packing
Demographics
1. Agea. Which age of people use packed juices more?
2. Gender
3. living standera. what is the living stander of the consumer
4. Educationa. What is the education level of the packed juices consumers
5. Family traditionsa. Who drink packed juices in home?
b. Which brand he/she use?
c. How much he/she consume?
6. Trend
7. Status
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Sampling plan
Primary data source:
• Surveys
• In depth interviews
Secondary data source:
• Internet
• Research reports
• Electronic media
Universe/ population
Population refers to the entire group of pack juice manufacturer companies that the
researcher wishes to investigate. Due to convenience sampling, the samples will
restrict to all localities of Lahore.
Sample size
A sample is the subset if the population. It comprises some members collected from
it. Some but not all elements of the population would form the sample. We decided to
get a sample of 100 people from Lahore. Research investigations involving several
hundreds of elements, it was practically impossible to collect data, test of examine
every element.
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Different manufacturers of juices in Pakistan:
1. Tropico
2. Shezan
3. Frost
4. Mazza
5. Benz
6. Country
7. Nestle
8. Rani
9. Mali
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Have you ever used Packed Juices?
Uses of Packed Juices
77 96.3 96.3 96.3
3 3.8 3.8 100.0
80 100.0 100.0
Yes
No
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which majority 96.3% are thosewho use packed juices and only 3.8% are those who didn’t use packed juices and also
provided the reason to not use packed juices.
Uses of Packed Juices
No
Yes
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What are the reasons to not use Packed Juices?
Reason of Packed Juices
2 2.5 50.0 50.0
1 1.3 25.0 75.0
1 1.3 25.0 100.0
4 5.0 100.0
76 95.0
80 100.0
Packed Juices are not
fresh
Absence of Nutrations
Any Other
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which only 5% didn’t use the
juices from which 2.5% said that packed juices are not fresh and 1.3% said reason
absence of nutrition’s while 1.3% say other reasons but not specified.
Reason of Packed Juices
Missing
Any Other
Absence of NutrationPacked Juices are no
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Brand awareness of Packed Juices?
Awareness of Nestle
61 76.3 76.3 76.3
19 23.8 23.8 100.0
80 100.0 100.0
yes
no
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 76.3% are aware of
Nestle juice while 23.8% are not aware of Nestle juices.
Awareness of Nestle
no
yes
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Brand awareness of Packed Juices?
Awareness of Benze
25 31.3 31.3 31.3
55 68.8 68.8 100.0
80 100.0 100.0
yes
no
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 31.3% are aware of Benz juice while 68.8% are not aware of Benz juices.
Awareness of Benze
no
yes
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Brand awareness of Packed Juices?
Awareness of Shezan
51 63.8 63.8 63.8
29 36.3 36.3 100.0
80 100.0 100.0
yes
no
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 63.8% are aware of Shezan juice while 36.3% are not aware of Shezan juices.
Awareness of Shezan
no
yes
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Brand awareness of Packed Juices?
Awareness of Country
35 43.8 43.8 43.8
45 56.3 56.3 100.0
80 100.0 100.0
yes
no
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 43.8% are aware of
Country juice while 56.3% are not aware of Country juices.
Awareness of Country
no
yes
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Brand awareness of Packed Juices?
Awareness of Frost
37 46.3 46.3 46.3
43 53.8 53.8 100.0
80 100.0 100.0
yes
no
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 46.3% are aware of Frost
juice while 53.8% are not aware of Frost juices.
Awareness of Frost
no
yes
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Brand awareness of Packed Juices?
Awareness of Maaza
33 41.3 41.3 41.3
47 58.8 58.8 100.0
80 100.0 100.0
yes
no
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 41.3% are aware of
Maaza juice while 58.8% are not aware of Maaza juices.
Awareness of Maaza
no
yes
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Brand awareness of Packed Juices?
Awareness of Tropico
16 20.0 20.0 20.0
64 80.0 80.0 100.0
80 100.0 100.0
yes
no
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 20% are aware of
Tropico juice while 80% are not aware of Tropico juices.
Awareness of Tropico
no
yes
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Which brand of Packed Juices does your family used?
nestle used by family
49 61.3 61.3 61.3
31 38.8 38.8 100.0
80 100.0 100.0
Yes
No
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 61.3% use the Nestle
juice while 38.8% are those who didn’t use Nestle juices.
nestle used by family
No
Yes
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Which brand of Packed Juices does your family used?
Benz used by family
15 18.8 18.8 18.8
65 81.3 81.3 100.0
80 100.0 100.0
Yes
No
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 18.8% use the Benz juice
while 81.3% are those who didn’t use Benz juices.
Benz used by family
No
Yes
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Which brand of Packed Juices does your family used?
Shezan used by family
33 41.3 41.3 41.3
47 58.8 58.8 100.0
80 100.0 100.0
Yes
No
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 41.3% use the Shezan
juice while 58.8% are those who didn’t use Shezan juices.
Shezan used by family
No
Yes
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Which brand of Packed Juices does your family used?
Country used by family
14 17.5 17.5 17.5
66 82.5 82.5 100.0
80 100.0 100.0
Yes
No
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 17.5% use the Country
juice while 82.5% are those who didn’t use Country juices.
Country used by family
No
Yes
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Which brand of Packed Juices does your family used?
Frost used by family
19 23.8 23.8 23.8
61 76.3 76.3 100.0
80 100.0 100.0
Yes
No
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 23.8% use the Frost juice
while 76.3% are those who didn’t use Frost juices.
Frost used by family
No
Yes
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Which brand of Packed Juices does your family used?
Tropico used by family
6 7.5 7.5 7.5
74 92.5 92.5 100.0
80 100.0 100.0
Yes
No
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 7.5% use the tropico
juice while 92.5% are those who didn’t use Tropico juices.
Tropico used by family
No
Yes
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Which brand of Packed Juices does your family used?
Maaza used by family
16 20.0 20.0 20.0
64 80.0 80.0 100.0
80 100.0 100.0
Yes
No
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 20% use the maaza juice
while 80% are those who didn’t use maaza juices.
Maaza used by family
No
Yes
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Which brand of Packed Juices does your family used?
Rani used by family
4 5.0 5.0 5.0
76 95.0 95.0 100.0
80 100.0 100.0
Yes
No
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 5% use the Rani juice
while 95% are those who didn’t use Rani juices.
Rani used by family
No
Yes
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Which brand of Packed Juices does your family used?
Any other juice used by family
3 3.8 3.8 3.8
77 96.3 96.3 100.0
80 100.0 100.0
Yes
No
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 3.8% use the other juices
while 96.3% are those who didn’t use other juices.
Any other juice used by family
No
Yes
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For what primary reasons would you like to purchase Packed Juices?
Purchase for fun or taste
42 52.5 53.2 53.2
37 46.3 46.8 100.0
79 98.8 100.0
1 1.3
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 52.5% use the juices for
fun & taste while 46.3% are those who didn’t use juices for fun & taste and 1.3% is those
who didn’t answer to the question.
Purchase for fun or taste
Missing
No
Yes
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For what primary reasons would you like to purchase Packed Juices?
Purchase for health energy
22 27.5 27.8 27.8
57 71.3 72.2 100.0
79 98.8 100.0
1 1.3
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 27.5% use the juices for
health/energy while majority 71.3% are those who didn’t use juices for health/energy and
1.3% is those who didn’t answer to the question.
Purchase for health energy
Missing
No
Yes
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For what primary reasons would you like to purchase Packed Juices?
Purchase for entertainment
19 23.8 24.1 24.1
60 75.0 75.9 100.0
79 98.8 100.0
1 1.3
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 23.8% use the juices for
entertainment while majority 75% are those who didn’t use juices for entertainment and
1.3% is those who didn’t answer to the question.
Purchase for entertainment
Missing
No
Yes
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For what primary reasons would you like to purchase Packed Juices?
Purchase for quench thrust
24 30.0 30.4 30.4
55 68.8 69.6 100.0
79 98.8 100.0
1 1.3
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 30% use the juices to
quench thrust while majority 68.8% are those who didn’t use juices to quench thrust and
1.3% is those who didn’t answer to the question.
Purchase for quench thrust
Missing
No
Yes
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Which flavor of Packed Juices do you use normally?
Orange flavor used
32 40.0 40.5 40.5
47 58.8 59.5 100.0
79 98.8 100.0
1 1.3
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 40% use the orange
flavor while majority 58.8% are those who didn’t use orange flavor and 1.3% is those
who didn’t answer to the question.
Orange flavor used
Missing
No
Yes
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Which flavor of Packed Juices do you use normally?
Mango flavor used
36 45.0 45.6 45.6
43 53.8 54.4 100.0
79 98.8 100.0
1 1.3
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 45% use the mango
flavor while majority 53.8% are those who didn’t use mango flavor and 1.3% are those
who didn’t answer to the question.
Mango flavor used
Missing
No
Yes
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Which flavor of Packed Juices do you use normally?
Mixed flavor used
18 22.5 22.8 22.8
61 76.3 77.2 100.0
79 98.8 100.0
1 1.3
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 22.5% use the mixed
flavor while majority 73.3% are those who didn’t use mixed flavor and 1.3% are those
who didn’t answer to the question.
Mixed flavor used
Missing
No
Yes
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Which flavor of Packed Juices do you use normally?
Pineapple flavor used
15 18.8 19.0 19.0
64 80.0 81.0 100.0
79 98.8 100.0
1 1.3
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 18.8% use the pineapple
flavor while majority 80% are those who didn’t use pineapple flavor and 1.3% are thosewho didn’t answer to the question.
Pineapple flavor used
Missing
No
Yes
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Which flavor of Packed Juices do you use normally?
Apple flavor used
26 32.5 32.9 32.9
53 66.3 67.1 100.0
79 98.8 100.0
1 1.3
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 32.5% use the apple
flavor while majority 66.3% are those who didn’t use apple flavor and 1.3% are thosewho didn’t answer to the question.
Apple flavor used
Missing
No
Yes
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Which flavor of Packed Juices do you use normally?
Any other flavor used
6 7.5 7.6 7.6
73 91.3 92.4 100.0
79 98.8 100.0
1 1.3
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 7.5% use the different
flavors like grapes while majority 91.3% are those who use specified flavors and 1.3%are those who didn’t answer to the question.
Any other flavor used
Missing
No
Yes
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Ratting of attributes of Packed Juices while making purchase decision?
Rating of taste while purchasing packed juices
68 85.0 87.2 87.2
8 10.0 10.3 97.4
1 1.3 1.3 98.7
1 1.3 1.3 100.0
78 97.5 100.0
2 2.5
80 100.0
Most Important
Important
Neutral
Not Important
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
Rating the importance of taste of packed juices respond to this question majority 85%people respond are Most important while 10% have importance on the other hand onlyfew 1.3% shows Neutral interest to that question and also 1.3% says not importance and1.3% shows least importance. 2.5% respondents don’t respond to that question.
Rating of taste while purchasing packed juices
Missing
Not Important
Neutral
Important
Most Important
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Ratting of attributes of Packed Juices while making purchase decision?
Rating of price while purchasing packed juices
25 31.3 32.5 32.5
36 45.0 46.8 79.2
13 16.3 16.9 96.1
2 2.5 2.6 98.7
1 1.3 1.3 100.0
77 96.3 100.0
3 3.8
80 100.0
Most Important
Important
Neutral
Not Important
Least Important
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
Rating the importance of price of packed juices respond to this question 31.3% peoplerespond are Most important while 45% have importance on the other hand 16.3% showsNeutral interest to that question but only 2.5% says not importance and 1.3% showsleast importance. 3.8% respondents don’t respond to that question.
Rating of price while purchasing packed juices
Missing
Least Important
Not Important
Neutral
Important
Most Important
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Ratting of attributes of Packed Juices while making purchase decision?
Rating of availability while purchasing packed juices
26 32.5 33.3 33.3
31 38.8 39.7 73.1
18 22.5 23.1 96.2
3 3.8 3.8 100.0
78 97.5 100.0
2 2.5
80 100.0
Most Important
Important
Neutral
Not Important
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
Rating the importance of availability of packed juices respond to this question 32.5%people respond are Most important while 38.8% have importance on the other hand22.5% shows Neutral interest to that question but only 3.8% says not importance and1.3% shows least importance. 2.5% respondents don’t respond to that question.
Rating of availability while purchasing packed juice
Missing
Not Important
Neutral
Important
Most Important
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Ratting of attributes of Packed Juices while making purchase decision?
Rating of quantity while purchasing packed juices
21 26.3 27.3 27.3
19 23.8 24.7 51.9
23 28.8 29.9 81.8
13 16.3 16.9 98.7
1 1.3 1.3 100.0
77 96.3 100.0
3 3.8
80 100.0
Most Important
Important
Neutral
Not Important
Least Important
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
Rating the importance of quantity of packed juices respond to this question 26.3%people respond are Most important while 23.8% have importance on the other hand28.8% shows Neutral interest to that question but only 16.3% says not importance and1.3% shows least importance. 3.8% respondents don’t respond to that question.
Rating of quantity while purchasing packed juices
Missing
Least Important
Not Important
Neutral
Important
Most Important
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Ratting of attributes of Packed Juices while making purchase decision?
Rating of packing while purchasing packed juices
34 42.5 47.2 47.2
21 26.3 29.2 76.4
11 13.8 15.3 91.7
5 6.3 6.9 98.6
1 1.3 1.4 100.0
72 90.0 100.0
8 10.0
80 100.0
Most Important
Important
Neutral
Not Important
Least Important
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
Rating the importance of packing of packed juices respond to this question 42.5%people respond are Most important while 26.3% have importance on the other hand13.8% shows Neutral interest to that question but only 6.3% says not importance and1.3% shows least importance. 10% respondents don’t respond to that question.
Rating of packing while purchasing packed juices
Missing
Least Important
Not Important
Neutral
Important
Most Important
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Ratting of attributes of Packed Juices while making purchase decision?
Rating of flavours while purchasing packed juices
33 41.3 43.4 43.4
34 42.5 44.7 88.2
7 8.8 9.2 97.4
2 2.5 2.6 100.0
76 95.0 100.0
4 5.0
80 100.0
Most Important
Important
Neutral
Not Important
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
Rating the importance of flavor of packed juices respond to this question 41.3% peoplerespond are Most important while 42.5% have importance on the other hand 8.8%shows Neutral interest to that question but only 2.5% says not importance and 3.8%shows least importance. 5% respondents don’t respond to that question.
Rating of flavours while purchasing packed juices
Missing
Not Important
Neutral
Important
Most Important
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Ratting of attributes of Packed Juices while making purchase decision?
Rating of hygience while purchasing packed juices
26 32.5 35.1 35.1
20 25.0 27.0 62.2
21 26.3 28.4 90.5
4 5.0 5.4 95.9
3 3.8 4.1 100.0
74 92.5 100.0
6 7.5
80 100.0
Most Important
Important
Neutral
Not Important
Least Important
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
Rating the importance of hygiene of packed juices respond to this question only 32.5%people respond are Most important while 25% have importance on the other hand 26.3%shows Neutral interest to that question but only 5% says not importance and 3.8%shows least importance. 7.5% respondents don’t respond to that question.
Rating of hygience while purchasing packed juices
Missing
Least Important
Not Important
Neutral
Important
Most Important
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Ratting of attributes of Packed Juices while making purchase decision?
Rating of convience while purchasing packed juices
16 20.0 23.9 23.9
24 30.0 35.8 59.7
20 25.0 29.9 89.6
4 5.0 6.0 95.5
3 3.8 4.5 100.0
67 83.8 100.0
13 16.3
80 100.0
Most Important
Important
Neutral
Not Important
Least Important
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
Rating the importance of convince of packed juices respond to this question only 20%people respond are Most important while 30% have importance on the other hand 25%shows Neutral interest to that question but only 5% says not importance and 3.8%shows least importance. 16.3% respondents don’t respond to that question.
Rating of convience while purchasing packed juice
Missing
Least Important
Not Important
Neutral
Important
Most Important
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Packed Juices are not juices but drinks?
Packed juices are not juices but Drinks
9 11.3 11.8 11.8
30 37.5 39.5 51.3
18 22.5 23.7 75.0
15 18.8 19.7 94.7
4 5.0 5.3 100.0
76 95.0 100.0
4 5.0
80 100.0
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
Packed juices are not juices but drinks respond to this question only 11.3% peoplerespond are strongly agree while 37.5% are Agree on the other hand 22.5% showsNeutral interest to that question but 18.8% are disagree and 5% are only disagree. 5%respondents don’t respond to that question.
Packed juices are not juices but Drinks
Missing
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
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Packed Juices contains limited amount of Pulp?
Packed Juices Contain Limited Amount of Pulp
10 12.5 13.3 13.3
32 40.0 42.7 56.0
22 27.5 29.3 85.3
8 10.0 10.7 96.0
3 3.8 4.0 100.0
75 93.8 100.0
5 6.3
80 100.0
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
Packed juices contains limited amount of pulp respond to this question only 12.5%people respond are strongly agree while 40% are Agree on the other hand 27.5% showsNeutral interest to that question but 10% are disagree and 3.8% are only disagree. 6.3%respondents don’t respond to that question.
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Packed Juices Contain Limited Amount of Pulp
Missing
Strongly Disagree
Disagree
NeutralAgree
Strongly Agree
Packed Juices contains artificial flavor?
Packed juices Contain Artificle Flavor
21 26.3 27.6 27.6
35 43.8 46.1 73.7
10 12.5 13.2 86.8
9 11.3 11.8 98.7
1 1.3 1.3 100.0
76 95.0 100.0
4 5.0
80 100.0
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
Packed juices contains artificial flavor respond to this question only 26.3% peoplerespond are strongly agree while 43.8% are Agree on the other hand 12.5% showsNeutral interest to that question but 11.3% are disagree and 1.3% are only disagree. 5%
respondents don’t respond to that question.
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Packed juices Contain Artificle Flavor
Missing
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Which media source provides you information about Packed Juices?
Tv Media source provide you information of Packed Juices
69 86.3 88.5 88.5
9 11.3 11.5 100.0
78 97.5 100.0
2 2.5
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 86.3% families are thosewho get juices information from TV media channels while only 11.3% families are those
who didn’t get information of juices from TV media source and 2.5% are those who
didn’t answer to the question.
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Media source provide you information of Packed Juices
Missing
No
Yes
Which media source provides you information about Packed Juices?
Newspaper Media source provide you information of Packed Juices
19 23.8 24.4 24.4
59 73.8 75.6 100.0
78 97.5 100.0
2 2.5
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 23.8% families are those
who get juices information from newspaper media channels while majority 73.8%families are those who didn’t get information of juices from newspaper media source and
2.5% are those who didn’t answer to the question.
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er Media source provide you information of Packed Juices
Missing
No
Yes
Which media source provides you information about Packed Juices?
Billboards Media source provide you information of Packed Juices
30 37.5 38.5 38.5
48 60.0 61.5 100.0
78 97.5 100.0
2 2.5
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 37.5% families are those
who get juices information from billboards media channels while majority 60% familiesare those who didn’t get information of juices from billboards media source and 2.5% are
those who didn’t answer to the question.
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rds Media source provide you information of Packed
Missing
No
Yes
Which media source provides you information about Packed Juices?
Radio Media source provide you information of Packed Juices
4 5.0 5.1 5.1
74 92.5 94.9 100.0
78 97.5 100.0
2 2.5
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 3.8% families are those
who get juices information from radio media channels while majority 92.5% families are
those who didn’t get information of juices from radio media source and 2.5% are thosewho didn’t answer to the question.
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io Media source provide you information of Packed Jui
Missing
No
Yes
Which media source provides you information about Packed Juices?
Any other Media source provide you information of Packed Juices
3 3.8 3.8 3.8
75 93.8 96.2 100.0
78 97.5 100.0
2 2.5
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 3.8% families are those
who get juices information from different mixed media channels while majority 93.8%families are those who get information of juices from specified sources and 2.5% arethose who didn’t answer to the question.
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ther Media source provide you information of Packed
Missing
No
Yes
Who in your family mostly use Packed Juices?
Children in your family mostly use packed juices
25 31.3 32.9 32.9
51 63.8 67.1 100.0
76 95.0 100.0
4 5.0
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 31.3% families are those
where children use packed juices while majority 63.8% families are those where children
didn’t use packed juices and 5% are those who didn’t answer to the question.
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Children in your family mostly use packed juices
Missing
No
Yes
Who in your family mostly use Packed Juices?
Youngsters in your family mostly use packed juices
32 40.0 42.1 42.1
44 55.0 57.9 100.0
76 95.0 100.0
4 5.0
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 40% families are those
where youngsters use packed juices while majority 55% families are those where
youngsters didn’t use packed juices and 5% are those who didn’t answer to the question.
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Middleage in your family mostly use packed juices
Missing
No
Yes
Who in your family mostly use Packed Juices?
Old age in your family mostly use packed juices
6 7.5 7.9 7.9
70 87.5 92.1 100.0
76 95.0 100.0
4 5.0
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which only 7.5% families are
those where old age use packed juices while majority 87.5% families are those where old
age members are didn’t use packed juices and 5% are those who didn’t answer to thequestion.
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Old age in your family mostly use packed juices
Missing
No
Yes
Who in your family mostly use Packed Juices?
All in your family mostly use packed juices
28 35.0 35.9 35.9
50 62.5 64.1 100.0
78 97.5 100.0
2 2.5
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 35% families are those
where all members use packed juices while majority 62.5% families are those where allfamily members are didn’t use packed juices and 2.5% are those who didn’t answer to the
question.
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All in your family mostly use packed juices
Missing
No
Yes
Which packing size of Packed Juices do you purchase?
250 ML Packing size you purchase
55 68.8 70.5 70.5
23 28.8 29.5 100.0
78 97.5 100.0
2 2.5
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which majority 68.8% purchases juices in 250ml packing while majority 28.8% didn’t purchased juices in
250ml packing and 2.5% are those who didn’t answer to the question.
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1 Litter Packing size you purchase
Missing
No
Yes
|Which packing size of Packed Juices do you purchase?
5 Litter Packing size you purchase
7 8.8 9.0 9.0
71 88.8 91.0 100.0
78 97.5 100.0
2 2.5
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which only 8.8% purchases
juices in 5 liter packing while majority 88.8% didn’t purchased juices in 5 liter packingand 2.5% are those who didn’t answer to the question.
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5 Litter Packing size you purchase
Missing
No
Yes
|Which packing size of Packed Juices do you purchase?
Other Packing size you purchase
1 1.3 1.3 1.3
77 96.3 98.7 100.0
78 97.5 100.0
2 2.5
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which only 1.3% purchases
juices in other packing while 96.3% purchased juices in specified packing and 2.5% are
those who didn’t answer to the question.
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Other Packing size you purchase
Missing
No
Yes
From where do you purchase Packed Juices?
Purchase juice from bakries
43 53.8 55.1 55.1
35 43.8 44.9 100.0
78 97.5 100.0
2 2.5
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which majority 53.8%
purchases juices from bakeries while 43.8% didn’t purchased juices from bakeries and
2.5% are those who didn’t answer to the question.
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Purchase juice from bakries
Missing
No
Yes
|From where do you purchase Packed Juices?
Purchase juice from general stores
49 61.3 62.8 62.8
29 36.3 37.2 100.0
78 97.5 100.0
2 2.5
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which majority 61.3%
purchases juices from general stores while 36.3% didn’t purchased juices from general
stores and 2.5% are those who didn’t answer to the question.
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Purchase juice from general stores
Missing
No
Yes
From where do you purchase Packed Juices?
Purchase juice from retailers
8 10.0 10.3 10.3
70 87.5 89.7 100.0
78 97.5 100.0
2 2.5
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which 10% purchases juices
from retailer’s shops while majority 87.5% didn’t purchased juices from retailer’s shops
and 2.5% are those who didn’t answer to the question.
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Purchase juice from shoping malls
Missing
No
Yes
|Have you recently change your brand of Packed Juices?
Have you change your brand of packed juices
45 56.3 58.4 58.4
32 40.0 41.6 100.0
77 96.3 100.0
3 3.8
80 100.0
Yes
No
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. From which majority have changed
the brand of packed juices which are 56.3% of the total sample size and 40% are those
who didn’t change the brands. Only 3.8% are those who didn’t respond to the question.
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Have you change your brand of packed juices
Missing
No
Yes
What is brand change type of Packed Juices?
Change in brand type
9 11.3 20.0 20.0
8 10.0 17.8 37.8
10 12.5 22.2 60.0
8 10.0 17.8 77.8
8 10.0 17.8 95.6
2 2.5 4.4 100.0
45 56.3 100.0
35 43.8
80 100.0
Unbranded to Local
Brand
Unbranded to
International Brand
Local brand to
International brand
Local brand to Local
brand
International brand to
Local brand
International brand to
International brand
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. Only 56.3% consumer have change
their brand types from which 11.3% have change from Unbranded to Local brand, 10%
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have change from Unbranded to International brand, 12.5% have change from Local to
International brand, 10% for each change type from Local to Local brand and
International to Local brand and 2.5% have change from International to International brand but 43.5% are those who didn’t change the brands of packed juices.
Change in brand type
Missing
International brand International brand
Local brand to Local
Local brand to Inter
Unbranded to Interna
Unbranded to Local B
What are the reasons of changing brand of Packed Juices?
Due to religion brand change
4 5.0 8.7 8.7
42 52.5 91.3 100.0
46 57.5 100.0
34 42.5
80 100.0
yes
no
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. Who have change their brands they
are 5% who change due to religion reason and who didn’t change they are 52.5% whohave not change due to religion reason. While 42.5% didn’t answer to that reason.
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Due to religion brand change
Missing
no
yes
What are the reasons of changing brand of Packed Juices?
Due to price change
18 22.5 39.1 39.1
28 35.0 60.9 100.0
46 57.5 100.0
34 42.5
80 100.0
yes
no
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. Who have change their brands they
are 22.5% who change due to price reason and who didn’t change they are 35% who have
not change due to price reason. While 42.5% didn’t answer to that reason.
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Due to price change
Missing
no
yes
What are the reasons of changing brand of Packed Juices?
Due to taste brand change
18 22.5 39.1 39.1
28 35.0 60.9 100.0
46 57.5 100.0
34 42.5
80 100.0
yes
no
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. Who have change their brands they
are 22.5% who change due to taste reason and who didn’t change they are 35% who have
not change due to taste reason. While 42.5% didn’t answer to that reason.
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Due to taste brand change
Missing
no
yes
What are the reasons of changing brand of Packed Juices?
Due to availability brand change
3 3.8 6.5 6.5
43 53.8 93.5 100.0
46 57.5 100.0
34 42.5
80 100.0
yes
no
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. Who have change their brands they
are 3.8% who change due to availability reason and who didn’t change they are 53.8%
who have not change due to availability reason. While 42.5% didn’t answer to thatreason.
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Due to availability brand change
Missing
no
yes
What are the reasons of changing brand of Packed Juices?
Due to packing brand change
3 3.8 6.5 6.5
43 53.8 93.5 100.0
46 57.5 100.0
34 42.5
80 100.0
yes
no
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. Who have change their brands they
are 3.8% who change due to packing reason and who didn’t change they are 53.8% whohave not change due to packing reason. While 42.5% didn’t answer to that reason.
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Due to packing brand change
Missing
no
yes
What are the reasons of changing brand of Packed Juices?
Due to hygenic brand change
4 5.0 8.7 8.7
42 52.5 91.3 100.0
46 57.5 100.0
34 42.5
80 100.0
yes
no
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. Who have change their brands theyare 5% who change due to hygienic reason and who didn’t change they are 52.5% who
have not change due to hygienic reason. While 42.5% didn’t answer to that reason.
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Due to hygenic brand change
Missing
no
yes
What are the reasons of changing brand of Packed Juices?
Due to quality brand change
12 15.0 26.1 26.1
34 42.5 73.9 100.0
46 57.5 100.0
34 42.5
80 100.0
yes
no
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. Who have change their brands they
are 15% who change due to quality and who didn’t change they are 42.5% who have not
change due to quality reason. While 42.5% didn’t answer to that reason.
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Due to quality brand change
Missing
no
yes
What are the reasons of changing brand of Packed Juices?
Due to other reasons brand change
1 1.3 2.2 2.2
45 56.3 97.8 100.0
46 57.5 100.0
34 42.5
80 100.0
yes
no
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. Who have change their brands only
1.3% have other reasons to change but not mention reason. And who didn’t change they
are 56.3% who have other reason. While 42.5% didn’t answer to that reason.
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Due to other reasons brand change
Missing
no
yes
Attributes of Local juice Companies?
Rate the attributes of Packed juices of Local Companies
7 8.8 14.3 14.3
42 52.5 85.7 100.0
49 61.3 100.0
31 38.8
80 100.0
Very Expansive
Inexpensive
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. While we asked about the price of
local juices so only few 8.8% says that price is very expensive while majority 52.5%
responds as price is very inexpensive and 38.8% respondents didn’t respond to thequestion.
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ate the attributes of Packed juices of Local Compani
Missing
Inexpensive
Very Expansive
Attributes of Local juice Companies?
Rate the attributes of Packed juices of Local Companies
48 60.0 94.1 94.1
3 3.8 5.9 100.0
51 63.8 100.0
29 36.3
80 100.0
Easy to Find
Hard to Find
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. While we asked about the availability
of local juices so 60% says that availability is easy to find while minority 3.8% respond
as availability is hard to find and 36.3% respondents didn’t respond to the question.
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ate the attributes of Packed juices of Local Compani
Missing
Hard to Find
Easy to Find
Attributes of Local juice Companies?
Rate the attributes of Packed juices of Local Companies
38 47.5 79.2 79.2
10 12.5 20.8 100.0
48 60.0 100.0
32 40.0
80 100.0
Easy to Use
Hard to Use
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. While we asked about the packing of
local juices so 47.5% says that packing is easy to use while 12.5% respond as packing is
hard to use and 40% respondents didn’t respond to the question.
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ate the attributes of Packed juices of Local Compani
Missing
Hard to Use
Easy to Use
Attributes of Local juice Companies?
Rate the attributes of Packed juices of Local Companies
28 35.0 56.0 56.0
22 27.5 44.0 100.0
50 62.5 100.0
30 37.5
80 100.0
Delicious
Taste Less
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. While we asked about the taste of
local juices so 35% says that taste is delicious while 27.5% respond as taste less and
37.5% respondents didn’t respond to the question.
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ate the attributes of Packed juices of Local Compani
Missing
Taste Less
Delicious
Attributes of International juice Companies?
Rate the attributes of Packed juices of International Companies
40 50.0 83.3 83.3
8 10.0 16.7 100.0
48 60.0 100.0
32 40.0
80 100.0
Very Expansive
Inexpensive
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. While we asked about the price of
international juices so majority 50% says that price is very expensive while only 10%
respond as price is very inexpensive and 40% respondents didn’t respond to the question.
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the attributes of Packed juices of International Compani
Missing
Inexpensive
Very Expansive
Attributes of International juice Companies?
Rate the attributes of Packed juices of International Companies
18 22.5 36.0 36.0
32 40.0 64.0 100.0
50 62.5 100.0
30 37.5
80 100.0
Easy to Find
Hard to Find
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. While we asked about the availability
of international juices so 22.5% says that availability is easy to find while 40% respond
as availability is hard to find and 37.5% respondents didn’t respond to the question.
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the attributes of Packed juices of International Compani
Missing
Hard to Find
Easy to Find
Attributes of International juice Companies?
Rate the attributes of Packed juices of International Companies
29 36.3 60.4 60.4
19 23.8 39.6 100.0
48 60.0 100.0
32 40.0
80 100.0
Easy to Use
Hard to Use
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. While we asked about the packing of
international juices so 36.3% says that packing is easy to use while 23.8% respond as
packing is hard to use and 32.5% respondents didn’t respond to the question.
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the attributes of Packed juices of International Compani
Missing
Hard to Use
Easy to Use
Attributes of International juice Companies?
Rate the attributes of Packed juices of International Companies
29 36.3 58.0 58.0
21 26.3 42.0 100.0
50 62.5 100.0
30 37.5
80 100.0
Delicious
Taste Less
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers. While we asked about the taste of
international juices so 36.3% says that taste is delicious while 26.3% respond as taste less
and 37.5% respondents didn’t respond to the question.
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he attributes of Packed juices of International Companies
Missing
Taste Less
Delicious
Packed juices in international companies must not used as it is against
national interest?
Packed juices in intenational companies must not be used as it is against nationa
interest
10 12.5 18.9 18.9
17 21.3 32.1 50.9
17 21.3 32.1 83.0
8 10.0 15.1 98.1
1 1.3 1.9 100.0
53 66.3 100.027 33.8
80 100.0
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
Packed juices in international companies must not be used as it is against nationalinterest respond to this question is 21.3% same value for Agree and Neutral responseare found while 12.55 are Strongly agree, 10% are Disagree and only 1.3% are Stronglydisagree.
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That concludes most of people think that packed juices in international companies mustnot be used as it is against national interest. In survey 33.8% didn’t respond to thatquestion.
s in intenational companies must not be used as it is agains
Missing
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Packed juices in international companies must not used as these
companies has shown strong irreverence to the sacred Islamic Values?
ternational companies have shown strong irreverence to the sacred Islamic Values
11 13.8 20.8 20.8
15 18.8 28.3 49.1
17 21.3 32.1 81.1
9 11.3 17.0 98.1
1 1.3 1.9 100.0
53 66.3 100.0
27 33.8
80 100.0
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
International companies have shown strong Irreverence to the sacred Islamic valuesonly 66.3% people respond to this question from which 13.8% are strongly agree while18.8% are Agree on the other hand majority is shows Neutral interest to that question
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but 11.3% are disagree and 1.3% are only disagree. 33.8% respondents don’t respondto that question.
Respondent residence area
Your Residence Area
9 11.3 11.7 11.7
11 13.8 14.3 26.0
3 3.8 3.9 29.9
4 5.0 5.2 35.1
5 6.3 6.5 41.6
3 3.8 3.9 45.5
1 1.3 1.3 46.8
4 5.0 5.2 51.9
11 13.8 14.3 66.2
14 17.5 18.2 84.4
1 1.3 1.3 85.7
1 1.3 1.3 87.0
3 3.8 3.9 90.9
1 1.3 1.3 92.2
1 1.3 1.3 93.51 1.3 1.3 94.8
1 1.3 1.3 96.1
1 1.3 1.3 97.4
1 1.3 1.3 98.7
1 1.3 1.3 100.0
77 96.3 100.0
3 3.8
80 100.0
Mustafa Town
johar Town
Sham Nagar
Garden Town
Iqbal Town
Cant Area
Gulberg
Model Town
Sheikpura
Lahore
Kot abdual Malik
Mansora Multan
UET Bagbanpura
Revenue Society
SahiwalSargodha
Kharian
Gujrawala
G.O.R
Defence
Total
Valid
SystemMissing
Total
Frequency Percent Valid PercentCumulative
Percent
International companies have shown strongIrreverence to the sacred Islamic values
Missing
Strongly Disagree
DisagreeNeutral
Agree
Strongly Agree
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The survey was based on sample of 80 consumers from different areas of Lahore from
which majority mention only Lahore city but not specify the area that are 17.5%, 13.8%
same %age for Sheikupura and Johar town, while 11.3% consumers belongs to Mustafa bad, 6.3% from Iqbal town, 5% individual for both Model town and Garden town and
3.8% for each area of UET, Cant and Shamnagar, 1.3% for each area of Defence, G.O.R,
Revenue Socity, Mansora and Gulberge areas.The 6.5% consumers are those who lived in Lahore but instead of mentioning the area
they have mentions their original cities.
Your Residence AreaGujrawala
Kharian
Sargodha
Sahiwal
RevenueSociety
UETBagbanpura
MansoraMultan
Kot abdual Malik
Lahore
Sheikpura
Model Town
Gulberg
Cant Area
Iqbal Town
GardenTown
ShamNagar
johar Town
MustafaTown
Respondent age group
Your age Group
18 22.5 22.5 22.5
35 43.8 43.8 66.3
14 17.5 17.5 83.8
10 12.5 12.5 96.3
3 3.8 3.8 100.0
80 100.0 100.0
16 to 20
21 to 25
26 to 30
31 to 35
more then 35
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers from which 43.8% of consumers
belong to the age between 21 to 25, while 22.5% belongs the age group between 16 to
20 , 17.5% lies the age between 26 to 30 on the other hand 12.5% are from 31 to 35 agegroup only 3.8% consumers are up to the age of 35 years. That shows that from 16 to 30
years age peoples mostly use packed juices.
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Your age Group
more then 35
31 to 35
26 to 30
21 to 25
16 to 20
Respondent marital status
Your marital Status
31 38.8 39.2 39.2
47 58.8 59.5 98.7
1 1.3 1.3 100.0
79 98.8 100.0
1 1.3
80 100.0
Married
Un Merried
4
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers from which majority of consumers are
Un Married which is 58.8% while 38.8% are married but 1.3% are the respondent who
didn’t mention the Marital Status.
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Your Occupation
Any Other
House Wife
Employee
Business
Student
Respondent qualification
Your Qualification
5 6.3 7.2 7.2
13 16.3 18.8 26.1
12 15.0 17.4 43.5
18 22.5 26.1 69.6
21 26.3 30.4 100.0
69 86.3 100.0
11 13.8
80 100.0
Under Matric
Matric
Intermediate
Graduate
Post-Graduate
Total
Valid
SystemMissing
Total
Frequency Percent Valid Percent
Cumulative
Percent
The survey was based on sample of 80 consumers from which least consumer are Under metric which is 6.3 % while 16.3 % are Metric qualified on the other hand 15% are
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Intermediate and majority consumers are Graduates and Post-Graduates which are 22.5%
and 26.3% respectively. While 13.8% didn’t mention their qualification.
Your Qualification
Missing
Post-Graduate
Graduate
Intermediate
Matric
Under Matric
Change brand type
Have you change your brand of packed juices * Change in brand type Crosstabulation
Count
9 8 10 8 8 2 45
9 8 10 8 8 2 45
YesHave you change your
brand of packed juices
Total
Unbranded to
Local Brand
Unbranded to
International
Brand
Local brand to
International
brand
Local brand to
Local brand
International
brand to Local
brand
International
brand to
International
brand
Change in brand type
Total
The survey shows that 45 consumers shift the brands of backed juices from that 45
consumers 9 have shifted from Unbranded to local juices, 8 have change Unbranded to
International juices, 10 have shifted from local brand to international brand, 8 have shiftfrom local to local brands, 8 have shift from international to local brand and only 2 have
shifted from international to international brand.
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H ave y ou change your b rand o f packed ju ices
Ye s
C o u n t
12
10
8
6
4
2
0
Unbranded to Local B
rand
Unbranded to Interna
tional Brand
Local brand to Inter
national brand
Local brand to Local
brand
International brand
to Local brand
International brand
to International bra
Change brand due to religion
ave you change your brand of packed juices * Due to religion brand
change Crosstabulation
Count
4 41 45
1 1
4 42 46
Yes
No
Have you change your
brand of packed juices
Total
yes no
Due to religion brand
change
Total
From survey its is find that 45 consumers have change their packed juices brands only 4
consumers change due to religion reason and 41 consumers didn’t change due to religion
and 1 consumer who didn’t change the brand also mistakenly said he/she didn’t changedue to religion reason.
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Have you c hange your brand of packed juices
NoYes
C o u n t
50
40
30
20
10
0
Due to religion bran
yes
no
Change brand due to different attributes
ave you change your brand of packed juices * Due to price change
Crosstabulation
Count
18 27 45
1 1
18 28 46
Yes
No
Have you change your
brand of packed juices
Total
yes no
Due to price change
Total
From survey its is find that 45 consumers have change their packed juices brands only 18
consumers change due to price reason and 27 consumers didn’t change due to price and 1consumer who didn’t change the brand also mistakenly said he/she didn’t change due to
price reason.
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Have you c hange your brand of packed juices
NoYes
C o u n t
30
20
10
0
Due to price change
yes
no
Change brand due to different attributes
Have you change your brand of packed juices * Due to taste brand
change Crosstabulation
Count
18 27 45
1 1
18 28 46
Yes
No
Have you change your
brand of packed juices
Total
yes no
Due to taste brand
change
Total
From survey its is find that 45 consumers have change their packed juices brands only 18consumers change due to taste reason and 27 consumers didn’t change due to taste and 1
consumer who didn’t change the brand also mistakenly said he/she didn’t change due to
taste reason.
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Have you c hange your brand of packed juices
NoYes C
o u n t
30
20
10
0
Due to taste brand c
yes
no
Change brand due to different attributes
Have you change your brand of packed juices * Due to availability
brand change Crosstabulation
Count
2 43 45
1 1
3 43 46
Yes
No
Have you change your
brand of packed juices
Total
yes no
Due to availability
brand change
Total
From survey its is find that 45 consumers have change their packed juices brands only 2
consumers change due to availability reason and 43 consumers didn’t change due to
availability and 1 consumer who didn’t change the brand also mistakenly said he/she
change due to availability reason.
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Have you c hange your brand of packed juices
NoYes
C o u n t
50
40
30
20
10
0
Due to availability
yes
no
Change brand due to different attributes
ave you change your brand of packed juices * Due to packing brand
change Crosstabulation
Count
3 42 45
1 1
3 43 46
Yes
No
Have you change your
brand of packed juices
Total
yes no
Due to packing brand
change
Total
From survey its is find that 45 consumers have change their packed juices brands only 3consumers change due to packing reason and 42 consumers didn’t change due to packing
and 1 consumer who didn’t change the brand also mistakenly said he/she didn’t change
due to packing reason.
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Have you c hange your brand of packed juices
NoYes
C o u n t
50
40
30
20
10
0
Due to packing brand
yes
no
Change brand due to different attributes
ave you change your brand of packed juices * Due to hygenic brand
change Crosstabulation
Count
4 41 45
1 1
4 42 46
Yes
No
Have you change your
brand of packed juices
Total
yes no
Due to hygenic brand
change
Total
From survey its is find that 45 consumers have change their packed juices brands only 4
consumers change due to hygienic reason and 41 consumers didn’t change due to
hygienic and 1 consumer who didn’t change the brand also mistakenly said he/she didn’tchange due to hygienic reason.
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Have you c hange your brand of packed juices
NoYes
C o u n t
50
40
30
20
10
0
Due to hygenic brand
yes
no
Change brand due to different attributes
ave you change your brand of packed juices * Due to quality brandchange Crosstabulation
Count
12 33 45
1 1
12 34 46
Yes
No
Have you change your
brand of packed juices
Total
yes no
Due to quality brand
change
Total
from survey its is find that 45 consumers have change their packed juices brands only 12
consumers change due to quality reason and 33 consumers didn’t change due to qualityand 1 consumer who didn’t change the brand also mistakenly said he/she didn’t change
due to quality reason.
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Have you c hange your brand of packed juices
NoYes C
o u n t
40
30
20
10
0
Due to quality brand
yes
no
Change brand due to different attributes
ave you change your brand of packed juices * Due to other reasonsbrand change Crosstabulation
Count
1 44 45
1 1
1 45 46
Yes
No
Have you change your
brand of packed juices
Total
yes no
Due to other reasons
brand change
Total
from survey its is find that 45 consumers have change their packed juices brands only one
consumer change due to other reasons and 1 consumer who didn’t change the brand alsomistakenly said he/she didn’t change due to other reasons.
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Have you c hange your brand of packed juices
NoYes
C o u n t
50
40
30
20
10
0
Due to other reasons
yes
no
Consumer perception regarding juice companies|
Have you change your brand of packed juices * Rate the attributes of Packed juices of Local Companies Crosstabulation
Count
6 35 41
1 7 8
7 42 49
Yes
No
Have you change your
brand of packed juices
Total
Very
Expansive Inexpensive
Rate the attributes of
Packed juices of Local
Companies
Total
Consumers who change the brand types 6 of them say the local juices price is veryexpensive and 35 said that price is Inexpensive and who did not change the brand type 1
of them said that price is very expensive and 7 said that price is Inexpensive
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Have you c hange your brand of packed juices
NoYes
C o u n t
40
30
20
10
0
Rate the attributes
Very Expansive
Inexpensive
Consumer perception regarding juice companies|
Have you change your brand of packed juices * Rate the attributes of Packed juices of Local Companies Crosstabulation
Count
40 2 42
8 1 9
48 3 51
Yes
No
Have you change your
brand of packed juices
Total
Easy to Find Hard to Find
Rate the attributes of
Packed juices of Local
Companies
Total
Consumers who change the brand types 40 of them say the local juices availability is
easy to find and 2 said that availability is hard to find and who did not change the brandtype 8 of them says availability is easy to find and 1 said that availability is hard to find.
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Have you c hange your brand of packed juices
NoYes
C o u n t
50
40
30
20
10
0
Rate the attributes
Easy to Find
Hard to Find
Consumer perception regarding juice companies|
Have you change your brand of packed juices * Rate the attributes of Packed juices of Local Companies Crosstabulation
Count
32 8 40
6 2 8
38 10 48
Yes
No
Have you change your
brand of packed juices
Total
Easy to Use Hard to Use
Rate the attributes of
Packed juices of Local
Companies
Total
Consumers who change the brand types 32 of them say the local juices packing is easy to
use and 8 said that packing is hard to use and who did not change the brand type 6 of them says packing is easy to use and 2 said that packing is hard to use.
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Have you c hange your brand of packed juices
NoYes C
o u n t
40
30
20
10
0
Rate the attributes
Easy to Use
Hard to Use
Consumer perception regarding juice companies|
Have you change your brand of packed juices * Rate the attributes of Packed juices of Local Companies Crosstabulation
Count
25 16 41
3 6 9
28 22 50
Yes
No
Have you change your
brand of packed juices
Total
Delicious Taste Less
Rate the attributes of
Packed juices of Local
Companies
Total
Consumers who change the brand types 25 of them say the local juices have delicious
taste and 16 said that they are taste less and who did not change the brand type 3 of them
says delicious taste and 6 says international juices are taste less
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Have you c hange your brand of packed juices
NoYes C
o u n t
30
20
10
0
Rate the attributes
Delicious
Taste Less
Consumer perception regarding juice companies
Consumers who change the brand types 33 of them say the international juices price is
very expensive and 7 said that price is Inexpensive and who did not change the brand
type 7 of them said that price is very expensive and 1 said that price is Inexpensive
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Have you c hange your brand of packed juices
NoYes
C o u n t
40
30
20
10
0
Rate the attributes
Very Expansive
Inexpensive
Consumer perception regarding juice companies|
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Have you change your brand of packed juices * Rate the attributes of
Packed juices of International Companies Crosstabulation
Count
16 25 41
2 7 9
18 32 50
Yes
No
Have you change your
brand of packed juices
Total
Easy to Find Hard to Find
Rate the attributes of
Packed juices of
International Companies
Total
Consumers who change the brand types 16 of them say the international juices
availability is easy to find and 25 said that availability is hard to find and who did not
change the brand type 2 of them says availability is easy to find and 7 said thatavailability is hard to find.
Have you c hange your brand of packed juices
NoYes
C o u n t
30
20
10
0
Rate the attributes
Easy to Find
Hard to Find
Consumer perception regarding juice companies|
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Have you change your brand of packed juices * Rate the attributes of
Packed juices of International Companies Crosstabulation
Count
23 17 40
6 2 8
29 19 48
Yes
No
Have you change your
brand of packed juices
Total
Easy to Use Hard to Use
Rate the attributes of
Packed juices of
International Companies
Total
Consumers who change the brand types 23 of them say the international juices packing is
easy to use and 17 said that packing is hard to use and who did not change the brand type6 of them says packing is easy to use and 2 said that packing is hard to use.
Have you c hange your brand of packed juices
NoYes
C o u n t
30
20
10
0
Rate the attributes
Easy to Use
Hard to Use
Consumer perception regarding juice companies|
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Change in brand type
I n t e r n a t i o n a l b r a n
d
I n t e r n a t i o n a l b r a n
d
L o c a l b r a n d t o
L o c a l
L o c a l b r a n d t o
I n t e r
U n b r a n d e
d t o I n t e r n a
U n b r a n d e
d t o L o c a
l B
C o u n t
7
6
5
4
3
2
1
0
Packed juices in int
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Consumer perception regarding Sacred Islamic Values
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Case Processing Summary
44 55.0% 36 45.0% 80 100.0%
Change in brand type *
International companies
have shown strong
irreverence to the
sacred Islamic Values
N Percent N Percent N Percent
Valid Missing Total
Cases
The survey shows that 44 consumers who have change the brand of packed juices theyalso shows their views about international companies shown strong irreverence against
the sacred Islamic Values.
hange in brand type * International companies have shown strong irreverence to the sacred Islamic Valu
Crosstabulation
Count
4 4 1 9
4 3 1 8
1 3 5 1 10
2 2 3 7
5 2 1 8
1 1 2
7 15 12 9 1 44
Unbranded to Local
Brand
Unbranded to
International BrandLocal brand to
International brand
Local brand to Local
brand
International brand to
Local brand
International brand to
International brand
Change
in brand
type
Total
Strongly
Agree Agree Neutral Disagree
Strongly
Disagree
International companies have shown strong irreverence to the
sacred Islamic Values
Total
9 Consumers who have change from Unbranded to Local brand 4 of them are stronglyagree ,4 are agree, 1 is disagree from the given statement. Only 8 Consumers who have
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change from Unbranded to international brand 4 of them are agree ,3 are neutral, 1 is
disagree, Only 10 Consumers who have change from local to international brand 1 of
them is strongly agree ,3 are neutral, 5 are disagree and 1 is strongly disagree,7 Consumers who have change from local to local brand 2 of them is strongly agree, 2 are
agree, 3 are neutral and 8 Consumers who have change from international to local brand
5 of them are agree ,2 are neutral, 1 is disagree from the given statement. Only 2Consumers who have change from international to international brand 1 is neutral, 1 is
disagreeing.
Consumer who change brand and their age group comparison
Change in brand type
I n t e r n a t i o n a l b r a n d
I n t e r n a t i o n a l b r a n d
L o c a l b r a n d t o L o c a l
L o c a l b r a
n d t o I n t e r
U n b r a n d e d
t o I n t e r n a
U n b r a n d e d
t o L o c a l B
C o u n
t
6
5
4
3
2
1
0
International Chows that from 16 to 30 years age peoples mostly us packed juices respondent who di
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Have you change your brand of packed juices * Your age Group Crosstabulation
Count
10 18 9 7 1 45
7 16 5 3 1 32
17 34 14 10 2 77
Yes
No
Have you change your
brand of packed juices
Total
16 to 20 21 to 25 26 to 30 31 to 35 more then 35
Your age Group
Total
The survey was based on sample of 80 consumers. Which shows that 45 consumers havechange their brands from which 10 consumers belong to age group of 16 to 20, 18
consumers belong to 21 to 25 age groups while 9 belongs to 26 to 30 age group, 7
belongs to 31 to 35 years ages and only I consumer belongs to up to 35 age.
On other hand 45 consumers have not change their brands from which 7 consumers belong to age group of 16 to 20, 16 consumers belong to 21 to 25 age groups while 5
belongs to 26 to 30 age group, 3 belongs to 31 to 35 years ages and only 1 consumer
belongs to up to 35 age.
Have you c hange your brand of packed juices
NoYes
C o u n t
20
10
0
Your age Group
16 to 20
21 to 25
26 to 30
31 to 35
more then 35
Consumer who change brand and their marital status comparison
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ve you change your brand of packed juices * Your marital Status Crosstabulatio
Count
17 26 1 44
13 19 32
30 45 1 76
Yes
No
Have you change your
brand of packed juices
Total
Married Un Merried 4Your marital Status
Total
The survey was based on sample of 80 consumers. Which shows that 45 consumers havechanged their brands from which 17 consumers are married 26 is unmarried. While 32
consumers have not change their brands from which 13 consumers are married and 19 are
unmarried. Remaining didn’t specify their marital status.
Have you c hange your brand of packed juices
NoYes
C o u n t
30
20
10
0
Your marital Status
Married
Un Merried
4
TERMS OF REFERENCE
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To investigate the consumer behavior about car leasing, as advised by Mr. Dawood Ilyas Butt.
PROCEDURE
1. We take the random sample of 80 respondents.
2. Survey was held to find out the shift in consumer behavior regarding packed juices.
3. Survey was held through questionnaires.
FINDINGS
The survey shows that 45 consumers shift the brand of packed juices. Others have no
change in their brand that they have already using. The result and findings of that 45
people who changed their brand is given below.
•
9 consumers have shifted from Unbranded to local juices, 8 have changeUnbranded to International juices, 10 have shifted from local brand to
international brand, 8 have shift from local to local brands, 8 have shift frominternational to local brand and only 2 have shifted from international to
international brand.
• Only 4 consumers change due to religion reason and 41 consumers didn’t
change due to religion and 1 consumer who didn’t change the brand also
mistakenly said he/she didn’t change due to religion reason.
• 18 consumers change due to price reason and 27 consumers didn’t change due
to price and 1 consumer who didn’t change the brand also mistakenly saidhe/she didn’t change due to price reason.
• 18 consumers change due to taste reason and 27 consumers didn’t change due
to taste and 1 consumer who didn’t change the brand also mistakenly saidhe/she didn’t change due to taste reason.
• Only 2 consumers change due to availability reason and 43 consumers didn’t
change due to availability and 1 consumer who didn’t change the brand alsomistakenly said he/she change due to availability reason.
• There were 3 consumers who change due to packing reason and 42 consumers
didn’t change due to packing and 1 consumer who didn’t change the brandalso mistakenly said he/she didn’t change due to packing reason.
• 4 consumers change due to hygienic reason and 41 consumers didn’t change
due to hygienic and 1 consumer who didn’t change the brand also mistakenly
said he/she didn’t change due to hygienic reason.
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• 12 consumers change due to quality reason and 33 consumers didn’t change
due to quality and 1 consumer who didn’t change the brand also mistakenlysaid he/she didn’t change due to quality reason.
• Only one consumer change due to other reasons and 1 consumer who didn’t
change the brand also mistakenly said he/she didn’t change due to other reasons.
Consumers who change the brand
• Types 6 of them say the local juices price is very expensive and 35 said that
price is Inexpensive and who did not change the brand type 1 of them said that price is very expensive and 7 said that price is Inexpensive
• 40 of them say the local juices availability is easy to find and 2 said that
availability is hard to find and who did not change the brand type 8 of them
says availability is easy to find and 1 said that availability is hard to find.
• 32 of them say the local juices packing is easy to use and 8 said that packing
is hard to use and who did not change the brand type 6 of them says packing is
easy to use and 2 said that packing is hard to use.
• 25 of them say the local juices have delicious taste and 16 said that they are
taste less and who did not change the brand type 3 of them says delicious taste
and 6 says international juices are taste less
• 33 of them say the international juices price is very expensive and 7 said that
price is Inexpensive and who did not change the brand type 7 of them said that price is very expensive and 1 said that price is Inexpensive
• 16 of them say the international juices availability is easy to find and 25 said
that availability is hard to find and who did not change the brand type 2 of them says availability is easy to find and 7 said that availability is hard to find.
• 23 of them say the international juices packing is easy to use and 17 said that
packing is hard to use and who did not change the brand type 6 of them says
packing is easy to use and 2 said that packing is hard to use.
• 23 of them say the international juices have delicious taste and 18 said that
they are taste less and who did not change the brand type 6 of them says
delicious taste and 3 says international juices are taste less
• Only 9 Consumers who have change from Unbranded to Local brand 2 of them are strongly agree, 3 are agree, 4 are neutral from the given statement.8
Consumers who have change from Unbranded to international brand 5 of
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them are agree, 3 are neutral and 10 Consumers who have change from local
to international brand 1 of them is strongly agree, 2 are neutral, 6 are disagree
and 1 is strongly disagree from the given statement. 7 Consumers who havechange from local to local brand 3 are strongly agree, 2 are agree, 2 are
neutral and 8 Consumers who have change from international to local brand 1
is strongly agree, 5 of them are agree, 2 are neutral, Only 2 Consumers whohave change from international to international brand 1 is neutral, 1 is
disagreeing that the packed juices of international companies must be used as
against international interest.
• The survey shows that 44 consumers who have change the brand of packed
juices they also shows their views about international companies shown strongirreverence against the sacred Islamic Values.
• 9 Consumers who have change from Unbranded to Local brand 4 of them are
strongly agree ,4 are agree, 1 is disagree from the given statement. Only 8
Consumers who have change from Unbranded to international brand 4 of them are agree ,3 are neutral, 1 is disagree, Only 10 Consumers who have
change from local to international brand 1 of them is strongly agree ,3 areneutral, 5 are disagree and 1 is strongly disagree, 7 Consumers who have
change from local to local brand 2 of them is strongly agree, 2 are agree, 3 are
neutral and 8 Consumers who have change from international to local brand 5of them are agree ,2 are neutral, 1 is disagree from the given statement. Only 2
Consumers who have change from international to international brand 1 is
neutral, 1 is disagreeing.