shelley kuipers: what does the future of participation, privacy and trust look like
TRANSCRIPT
C O N F I D E N T I A L
What does the future of participation, privacy and trust look like
Shelley Kuipers • CEO • Better VenturesCrowd Dialog • 8 September, 2016 • Graz • Austria
C O N F I D E N T I A L
“We’re on the brink of an entirely new approach to business, one built on shared principles of integrity, transparency, and sustainability. If we succeed, the world could become a far better place.”
– John Battelle, Founding Editor Wired Magazine. CEO NewCo Group
#weareparticipation
Provocations
5
C O N F I D E N T I A L
Trust & Transparency
1
The lines between what is public informationand what is private
information are blurring.
“The software activates pollution controls only when the car is being tested”
C O N F I D E N T I A L
C O N F I D E N T I A L
WHO MADE MY CLOTHES?
Anyone can be a whistleblower
A revolution in how governments, business and society will become more
accountable for their actions.
The API of we
Fair. Just. True.
TM
C O N F I D E N T I A L
“I also tell customers that they fulfill another vital role: They are an avenue to the truth. And in today’s world, a CEO needs every avenue to the truth that he or she can find...”
– Jørgen Vig Knudstorp, CEO, LEGO Group
#weareparticipation
C O N F I D E N T I A L
Unlearning(why is it the new competitive advantage?)
2
C O N F I D E N T I A L
Who do your customers want you to become?
OWNS NO HOTELS
OWNS NO CARS
CARRIES NO INVENTORY
BANKING WITH NO INFRASTRUCTURE
CREATES NO CONTENT
C O N F I D E N T I A L
If you were going to disrupt your business, today, what would you
do?
C O N F I D E N T I A L
Product Roadmap Participation Roadmap
3
Don’t get married to a product (it will limit your thinking and capability as
an organisation) instead build a participation roadmap.
C O N F I D E N T I A L
PARTICIPATION ROADMAPNEW BUSINESS MODELS, REVENUE STREAMS AND COST EFFICIENCES
STAKEHOLDERS EXPERTSSTAKEHOLDER
ECOSYSTEM
PARTICIPATION – COMMERCIAL TRANSACTIONS & SOCIAL INTERACTIONS
Forsights, new IP, moonshots
Business models, ideas, talent
Data
Refine &uncover
COGNITIVE AI
C O N F I D E N T I A L
YOU SUCCEED – WE SUCCEEDPARTICIPATION IS NOT ABOUT WINNER TAKES ALL
Mutual value capture
Mutual value creation
Mutual value commercialisation
C O N F I D E N T I A L
'Software as a Service’is NOT needed
4
C O N F I D E N T I A L
One size does NOT fit all.
Brand as the platform
C O N F I D E N T I A L
C O N F I D E N T I A L
IT’S ALL THERE FOR THE MAKING...
CONNECTING THE FULL-STACK
PARTICIPATION INCENTIVES
https://www. fl ickr .c om/ph otos/dan goodwin /
42xRETURN MULTIPLE ON EVERY DOLLAR
SPENT
42xRETURN MULTIPLE ON EVERY DOLLAR
SPENT
$425M25%OF NEW BUSINESS
IN Q4 2015 ATTRIBUTED TO REFER A FRIEND
REVENUE FROM THE REFER A
FRIEND PROGRAM IN Q4 2015
TESLA: CHANGING THE GAME
https://www. fl ickr .c om/ph otos/dan goodwin /
LEGO: FAN POWERED BUSINESS MODEL
PARTICIPATION COMMERCE
42xRETURN MULTIPLE ON EVERY DOLLAR SPENT
1%ROYALTY ON ALL PRODUCT SALES
PAID SUCCESSFUL IDEA SUBMITTERS
6.5K12NEW PRODUCTS IN
27 MONTHSNEW PRODUCT IDEAS IN THE SUBMISSIONS
PIPELEINE
https://www.flickr.com/photos/dangoodwin/
UNILEVER: INNOVATING A BRIGHTER FUTURE
PARTICIPATION INNOVATION
42xRETURN MULTIPLE ON EVERY DOLLAR SPENT
95STARTUP PILOTS
SUPPORTED DURING PAST 18
MONTHS
80%2xINCREASE IN SPEED
TO MARKET FOR NEW PRODUCTS
OF PILOTS SUPPORTED NOW
WORK WITH A UNILEVER BAND
https://www.flickr.com/photos/dangoodwin/
PATAGONIA: WORN WEAR BECOMES NEW AGAIN
PARTICIPATION PURPOSE
42xRETURN MULTIPLE ON EVERY DOLLAR SPENT
42%INCREASE IN SALES
250k61%INCREASE IN CONSUMER
ACTIVITY
JOINED THE NETWORK
https://www. fl ickr .c om/ph otos/dan goodwin /
CHOBA CHOBA: CHOCOLATE REVOLUTION
PARTICIPATION ENTERPRISE
42xRETURN MULTIPLE ON EVERY DOLLAR SPENT
4%OF SALES GOING DIRECTLY TO THE
FARMERS
35100kRAISED ON
KICKSTARTER TO FUND THE COMPANY
PERUVIIAN FAMILIES
INVOLVED IN THE PROJECT
Be a participation enabler, not a software
provider.
(psst… and definitely don’t sign that contract for another piece of
enterprise software)
C O N F I D E N T I A L
Humanity through technology
5
The ‘gig-economy’ is slowly leading to the commoditization of
people and technology.
C O N F I D E N T I A L
THE ROBOT’S ARE TAKING OVER
jobs will be replaced by robots by 2020
5MSOURCE: WEF. THE FUTURE OF JOBS, 2016.
of the US workforce will be freelancers by 2020
43%SOURCE: FUTURE OF WORK 2016.
BOTS AND AI
CHEAP LABOURSCALEPROFIT
This is not the sharing economy
Recommendations
3
C O N F I D E N T I A L
1. BUILD YOUR TRIBE
Find the people who believe in what are you are doing.
C O N F I D E N T I A L
2. GO ON A MISSION
Don’t be afraid to do the impossible.
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3. BE RELENTLESS
Embrace the economics (and humanity) of your participationbusiness model.
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Imagine what the next Google, Facebook or
Uber will be like, through Participation…
MUTUAL VALUE COMMERCIALIZATION
C O N F I D E N T I A L
where everyone who participates shares in
the success of the business and the wealth
created.
PARTICIPATION COMMERCE
C O N F I D E N T I A L
“I always say first and foremost that leadership is about being a human being. The future world will be much more purpose and values driven, so we want leaders that clearly understand this.”
– Paul Polman, CEO, Unilever
#weareparticipation
C O N F I D E N T I A L
WWW.WEAREPARTICIPATION.COM
@shelleykuipers@[email protected]@better_ventures#betterparticipation