FEDRIGONI - Branding, Promotion

BriefTo launch and promote Fedrigoni’s ‘Imaginative Colours’ Paper Selection Tool in the UK.

ConceptAnimals with recognisable patterns and colours are used to represent the four fan style books: Warm, Neutral Warm, Cool and Neutral Cool. The personality of each animal is reflected within the language used to explain the tool, as it gets the audience using their own animal instincts.

Deliverables:1. 4 x magazine promotional ads 2. Web pages 3. Web banner

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M&S PLAN A - Branding, Identity, Promotion

BriefCreate a visual identity for the M&S Plan A campaign, and inform and advise their customers on how they can get involved.

ConceptGetting them to realise that they can make a difference in their own lives, through showing them the effects of their efforts.

The concertina leaflet, contains information about Plan A and the pledges that the customer can take, each categorised under the five pillars of Plan A.

Deliverables:1. Visual Identity - Logo 2. In-store information leaflet

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North Lecture 3Wednesday 5th OctoberDoors open 6pmLecture starts 7pm

GBHARE 12

Rose Bowl Lecture TheatreLeeds Metropolitan UniversityPortland CrescentLeeds, LS1 3HB

Multi Award winning design & advertising agency GBH celebratetheir 12th birthday by discussing a dozen of their most important

projects including: Eurostar, Virgin Galactic and Puma.

LCA GRADUATION - Branding, Promotion

BriefDesign the promotional material for the Leeds College of Art Graduation Ceremony.

ConceptThe promotional material for LCA Graduation needs a revamp, to be more of a prestigious keepsake, as a reminder of their special day. I also want to inspire the graduands, who are worried about going into the real world, through the use of quotations taken from successful artists and designers.

Deliverables:1. Visual Identity 2. Ceremony Programme 3. Ceremony Tickets 4. Certificate Wallet (with ticket holder) 5. Venue Signage

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ICE CREAM PARLOUR - Branding, Identity

BriefCreate the brand and visual identity for a new Ice Cream Parlour, with an adult target audience.

ConceptWorking with the name ‘Devilicious’ I focused the ice cream parlour on a seven deadly sins theme with a twist. The parlour is aimed at adults who want a ‘devilicious’ escape from reality, and somewhere they can selfishly indulge.

Deliverables:1. Visual Identity - Logo 2. Letterhead 3. Business Card 4. Menu

ICE-CREAMLOUNGE

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TOP 10 - Moving Image, Illustration

BriefProduce a series of four 10 second promotional stings and a 50 second title sequence for ‘Snow Day - Top 10 things to do’.

ConceptThe sequence is promoting a programme about activities to do on snow days. The target audience for this is children aged between 8 and 10 years old. The sequence is to entertain them and encourage them to want to join in with some physical activities, due to the fun nature of playing the snow.

Deliverables:1. CD packaging and stickers 2. 4 x 10 second idents 3. 50 second title sequence

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