shashank thesis 2
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THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
LUCKNOW
THESIS ON
Analysis Of Consumer Behavior on Bharti Airtel
SUBMITTED TO:
PROF. TARUN GANGWAR
UNDER THE GUIDANCE OF:
MR. ABHINAV GARG
SUBMITTED BY:
SHASHANK TANDON
ALUMNI ID NUMBER: LCK/FW-09-11/M003
BATCH: PGP/FW/2009-11
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SUBJECT
Analysis Of Consumer Behavior on Bharti Airtel
Prepared By-
SHASHANK TANDON
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Approval letter from External guide
Note: Forwarded message attached
-- Original Message --
From: [email protected]
To : [email protected]
Subject: Thesis
TO WHOM SO EVER IT MAY CONCERN
This is to confirm that Ms. SHASHANK TANDON,student of IIPM,
Lucknow, is doing a live Project (Thesis) on the topic Analysis Of
Consumer Behavior on Bharti Airtel under my guidanceand that the work being done by the candidate is Original and is of the
standard expected from an MBA student.
Warm regards
Mr. ABHINAV GARG
DGM- Head B2B
Airtel
Lucknow UPU
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TOPIC APPROVAL LETTER SENT OVER MAIL
From:devsheel gaurav
Sent: Saturday, March 17, 2012 3:45 PM
Subject: Thesis Approval
Thesis Topic Approval
Dear SHASHANK TANDON,
This is to inform that your thesis proposal on Analysis Of Consumer Behavior onBharti Airtel, to be conducted under the guidance of Anuj Sanghi is hereby approvedand the topic registration id number is LCK/FW-09-11/M003
Make it a comprehensive thesis by ensuring that all the objectives as stated by you inyour synopsis are met using appropriate research design; a thesis should aim at adding
value to the existing knowledge base.
You are required to correspond with your internal guide Dr. Tarun Gangwar at
[email protected], Ph.-9450447018 marking a copy to
[email protected] by sending at least six response sheets at regular intervals
before the last date 15th May 2012 for thesis submission.
NB:
1) A thesis would be rejected if there is any variation in the topic/title from the oneapproved and registered with us.
2) The candidate needs to handwrite at least 1200 to 1500 words on the
summary of thesis at the time of viva.Regards,
Devsheel Gaurav
Program Manager
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IIPM Lucknow
APPROVED THESIS SYNOPSIS
Name:SHASHANK TANDONBatch:PGP/FW/2009-11
Phone Number:7388021111
Email [email protected]
Specialization:
Marketing
Topic:
Analysis Of Consumer Behavior on Bharti Airtel
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Acknowledgement
It is well-established fact that behind every achievement lays an
unfathomable sea of gratitude to those who have extended their support
and without whom the project would never have come into existence.
I express my gratitude to IIPM, Lucknow for providing me an
opportunity to work on this thesis as a part of the curriculum.
Also, I express my gratitude to Prof. Tarun Gangwar on the
completion of my project.
Declaration
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I, Shashank Tandon hereby declare that the project on
Analysis Of Consumer Behavior on Bharti Airtelin Lucknow,iswritten by me under the guidance of Mr. ABHINAV GARG
(DGM- Head B2B Bharti Airtel Ltd.)
l The empirical conclusion & findings in the project are based on the
data collected by me and the entire project work is not are production ofany other sources.
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Table of Contents11.Introduction
10 - 17
1.1 Explanation about the Topic in brief (i.e. Consumer Behavior)
1.2 Reasons for selecting the Topic
1.3 Importance of the Topic to the company
12.Organization Profile
18 42
2.1Company Introduction
2.1.1 Industry profile
2.1.2 Company profile
2.1.3 Management Team
13.Research objectives and Scope of Research project
43 - 48
3.1 Problem definition
3.2 Objectives of the Research project
3.3 Product Scope
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14.Research Methodology
49 - 58
4.1Research Design
4.2Hypothesis
4.3Sampling Plan
4.4Sample size determination
4.5Data collection Instrument
4.6Research Limitations
5. Analysis, Interpretation and Presentation
59 - 77
5.1Method to be adopted
5.2Analysis of Question
5.3Interpretation
6. Conclusion and Suggestions
78 - 81
l7.Annexure
82 - 83
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l8.Details of Customers
84 - 87
l9.Bibliography 88
Introduction
1.1 The Topic
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Analysis Of Consumer Behavior on Bharti Airtel
Consumer Behavior is the study of how individuals, groups and
organization select, buy, use and dispose of goods, services ideas or
experience to satisfy their needs and wants.
By Philip Kotler.
Marketer must fully understand both the theory and reality of Consumer
Behavior. A consumer? buying behavior is influenced by cultural, social
and personal factors. Cultural factors exert the broadest and deepest
influence.
Chapter-1
1. Cultural Factors
Culture, subculture and social class are particularly important
influences on consumer buying behavior. Culture is the
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In addition to cultural factors, social factors such as reference
groups, family, and social roles and statuses affect the
process of buying behavior.
a) Reference Groups:
A person? reference groups are all the groups that have a
direct (face-to-face) or indirect influence on their attitudes or
behavior.
Groups having a direct influence are called membership
groups. Some of these are primary groups with whom the
person interact fairly continuously and informally, such as
family, friends,neighbors, and coworkers.
b) Family:
The family is the most important consumer buying
organization in society, and family members constitute the
most influential primary reference group. We can distinguish
between two families in the buyer? life. The family of
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orientation consists of parents and siblings. From parents a
person acquires an orientation toward religion, politics, and
economics and a sense of personal ambition, self-worth and
love.
c) Role and Status:
A person participates in many groups family, clubs and
organizations. Groups often are an important source of
information and help to define norms for behavior. We can
define a person? position in each group to which he belongs
in terms of role and status. A role consists of the activities a
person is expected to perform. Each role carries a status. A
senior vice president of marketing has more status than a
sales manager, and a sales manager has more status than an
office clerk.
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3. Personal Factors
A buyer? decisions are also influenced by personal
characteristics. These include the buyer? age and stage in
the life cycle; occupation and economical circumstances;
personality and self-concept; and lifestyle and vales. Because
many of the characteristics have a very direct impact on
consumer behavior, it is important for markets to follow them
closely.
a) Age and stage in the life cycle
b) Occupation and economic circumstances
c) Personality and self-concept
d) Lifestyle and values
Key Psychological processes
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The starting point for understanding consumer behavior is
the stimulus response model. Marketing and environmental
stimuli enter the consumer? consciousness, and a set of
psychological processes combine with certain consumer
characteristics to result in decision processes and purchase
and decisions. The marketer? task is to understand what
happens in the consumer? consciousness between the arrival
of the outside marketing stimuli and the ultimate purchase
decisions. Four key psychological processes-
1. Motivation
2. Perception
3. Learning
4. Memory
1Reason for selecting the Topic
Customer is a king of Market.
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1Importance of the Topic to the company
There are mainly two important Assets for any marketing
company, i.e. customers and clients. Such companies need to
understand the customer? behavior toward the brand they
are marketing for. Such a Bharti Airtel Group also
understands the same and hence study of Consumer
Behavior is very much important for the company.
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Organization? Profile
Chapter 2.1 INTRODUCTIONS
Increasing competition is forcing business to pay much more
attention to satisfying customers. Customer satisfaction, a
business term, is a measure of how products and services
supplied by a company meet or surpass customer
expectations. It is seen as a key performance indicator
within business and is part of the four perspective of a
balanced scorecard. In a competitive market place where
business competes for customers, customer? satisfaction is
seen as a key differentiator and increasingly has become a
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key element of business strategies. The reason an
organization is interested in satisfaction of its customers is
because customers purchase the organization? products.
The organization is interested in retaining its existing
customers and increasing the number of its customers.
Customer satisfaction is an ambiguous and abstract concept
and the actual manifest of the state of satisfaction will vary
from person to person and from product to product. The
state of satisfaction depends on the number of both
psychological and physical variables which correlate with
satisfaction behaviors such as returns and recommend rate.
The level of satisfaction can also vary. Depending on other
options the customer may have and other services against
which the customer can compare the organization? services.
Because satisfaction is basically a psychological state, care
should be taken in the effort of quantitative measurement,
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although a large quantity of research in this area has
recently been developed. Work done by Berry, Border
between 1990 and 1998 defined ten ?uality Valueswhich
influence satisfaction behavior, further expanded by Berry
in 2002 and known as the ten domains of satisfaction.
These ten domains of satisfaction include: Quality, Value,
Timeliness, Efficiency, Ease of Access, Environment, Inter-
departmental Teamwork, Front line Service Behaviors,
Commitment to the Customer and Innovation. These factors
are emphasized for continuous improvement and
organizational change measurement and are most often
utilized to develop the architecture for satisfaction
measurement as an integrated model. Work done by
Parasuraman, Zeithaml and Berry between 1985 and 1988
provides the basis for the measurement of customer
satisfaction with a service by using the gap between the
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level, the more likely the customer is to stop buying from
the firm. Customer Satisfaction may be measured directly
by survey and expressed as a percentage, such as Percent
of Customers Completely Satisfied. We have conducted a
survey and measure the level of customer satisfaction
among the mobile users of Up-west circle.
Chapter 2.1.1 INDUSTRY PROFILE
INTRODUCTION TO TELECOM SECTOR HISTORY
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The first telegraph line in India was commissioned In October
1881 for the East India Company.That was the beginning of
India's Electronice contact with the World.Hundred year's
later,the first automat-ic teliphone exchange opened in
Calcutta.From than to 1995, when the first the cellular phone
call was made at the princely cost of ruppes16.80/ PER
MIN.For the average indian getting the teliphone connection
having contact at the right place or a wait that could take
years. Not any more. With the mobile subscriber base rising
By about 1.5 millionevery month,India is the fastest growing
mobile market today.Of cource,what is playing out in India is
just one exciting chapter in the global wirless revolution-a
revolution that has ensured that mobile phone's are the
most widespread communication devises on Earth. There are
1.3 billion mobile subscribers around the global today, and
this number is expected to rise to 2 billion by 2007.By the
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year, India is expected to have 207 million mobile
subscribers- or just over 10% of the total subscribers base.
And it will probably also have the lowest rates for the cellular
telephone any where in the world. In the space of a decade,
the Indian telecomm sector has moved from the boodocks to
became a global growth story on steroids.This year is
expected to be the seminal year in the countries
telecommunication history. By September 2000 the number
of cellular connection is expected to over take the 42.5
million fixed line connection's, Say's international research
firm garter. Some analysts advise taking a slightly more
conservative figure. They point out there is some degree of
over-contenting by cellular service Operators in the mad rush
to report ever higher subscriber numbers. Since chum rates -
the rate at which subscribers move out of one system to
another every month-very between 3.6% and 6% in the
different cellular circles of India, the possibility of doublePGP/FW/08-11 LCK/FW/08-11/M0031
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Bharti AXA Investment Managers Pvt. Ltd., an asset
management company in India, is a joint venture between
Bharti Enterprises, AXA Investment Managers (AXA IM) andAXA Asia Pacific Holdings (AXA APH).
Centum Learning Limited:-
Centum Learning Limited provides end-to-end learning and
skill-building solutions to several large corporates. It provides
solutions that impact business performance through
enhanced employee productivity, customer profitability and
effective talent transformation.
Jersey Airtel Ltd:-
Jersey Airtel, a subsidiary of Bharti, offers world-class mobile
services in Jersey (Channel Islands) over its full 2G, 3G and
HSDPA enhanced network. The Company brings market-
leading products and services to its customers under Airtel-
Vodafone brand.
Bharti Foundation:-
Bharti Foundation was set up in 2000, with the vision, ?o help
underprivileged children and young people of our country
realize their potential It aims to create and support programs
that bring about sustainable changes through education and
the use of technology and information.
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Bharti Realty:-
Bharti Realty Limited is a young, vibrant and dynamic realty
company with expanding interests in commercial, retail and
residential real estate. Bharti Realty aims to be amongst the
most admired real estate players in India and aspires to
attain highest degree of customer trust through superior
product design and maintaining an uncompromising stand
towards environmental responsibility, ethics and safety
Bharti Infratel:-
Bharti Infratel, a wholly owned subsidiary of Bharti Airtel,
provides passive infrastructure services on a non-
discriminatory basis to all telecom operators in India. Bharti
Infratel also holds approximately 42% stake in Indus Towers,
a joint venture between Bharti, Vodafone and Idea to offer
passive infrastructure services.
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Chapter 2.1.3 Management Team
Registered and corporate office
Bharti Airtel Limied
Qutabambience,H-5/12,Mehraula Road,New delhi 110 030
Tel: +91 11 41 666 000Fax: + 91 11 41 666 011/12Website: http//www.airtel.in
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Chapter-3 Research objectives & Scope of
Research
Introduction:
Research always starts with a question or a problem. Its
purpose is answer to questions through the application of the
scientific methods. It is a systematic and intensive study
directed towards a more complete knowledge of the subject
studies. Once the problem is defined properly then one can
easily chalk out the Objectives for the research.
3.1 Problem Definition
A problem well defined is half-solvedPoorly defined problems
create confusion and do not allow the researcher to develop
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researchers. Formulation implies a clear statement or
definition of the problem.
A complete problem definition must specify each of the
following:
1. Sample and sampling units
2. Time and space boundaries
3. Product features, and consumer preferences
4. Specific environmental conditions
Taken together these four aspects identify who, when, where,
and what of the research. Here at my research project was
undertaken with Airtel.
With the respect of the respective head under ?roblem
Definitionmy research project is defined as follows:
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Research Study of Consumer Behavior in Postpaid Customer
Segment
3.2 Objectives of the Research Project
The subject matter for this research Project is to study the behavior of
the customer regarding the Post paid connections offered by Airtel in
Lucknow. This project consists of different objectives.
They are as follows:
lTo know the test and preferences of consumer for the Postpaid
products.
lTo know the current market share of Postpaid connections, PRI
plan.
lTo measure the customer satisfaction regarding the post paid
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lTo understand the reaction of consumers by listening to the Brand.
lTo know the sex ratio of Airtel users.
lTo know the current market player and competitors.
lTo study the customersthought process.
3.3 Product Scope
Scope of Airtel postpaid Product marketed by APPCO:
Appco had started Marketing and sales for Airtel from 2004
from Mumbai. Appco successfully hit the market in the postpaid
sector. Right now Appco is marketing for Airtel in Pune,
Chennai, Calcutta and Bangalore. In all this regions Appco is
running very successfully due to their strategic marketing
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methods. Appco is now focusing towards Delhi, Ahmadabad,
Punjab and other regions of Maharashtra. For this further
development Appco has conducted recently the test marketing
in Ahmadabad and Sholapur. The results ware satisfactory for
the test marketing conducted at these areas.
Research Methodology
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2Alternative Hypothesis HA: Customers are not
satisfied.
4.3 Sampling Plan
Type of sampling method adopted Stratified random sampling
A stratified random sample is one where the population is
divided into mutually exclusive and mutually exhaustive
strata or sub-group and then a simple random sample is
selected within
each of the strata or sub-groups. Thus, for the purpose of this
research project, the population of Pune is divided in to the
sub-groups on the basis of their income level. And from each
strata 10 samples are drawn or tested.
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results of the past behavior of people as also of past
occurrences.
Communication:
The communication method, in effect, is the method of
designing questionnaires with a view to collect the requisite
information.
Instruments:
From the above both data collection method, Questionnaire
(Communication method) is selected as the instrument for
collecting the data as the respondents are directly
interviewed by the researcher. The same questionnaire is
attached as an annexure to this report.
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Questionnaire Design:
From basic aspects of measurement and meaning, we
proceed to their application in designing the instruments for
seeking and recording data. Data may be obtained by either
observing or asking for them, and forms are needed for field
used in observation and interviewing. The accuracy and
relevancy of the data gathered depend heavily on the
questionnaire.
Function of questionnaires:
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accuracy and completeness. In other words, it directs the
questioning process and promotes clear and proper
recording.
4.6 Research Limitations:
One must be aware of these limitations in advance so that
one is clear about what Research can and cannotdo:
lFirst, very many times, marketing research tends to be
fragmentary in its approach as a result of which it
becomes difficult to have an overall perspective in which
a marketing problem is to be viewed and studied.
lSecond, marketing research is criticized on the ground
that it becomes too superficial and faulty in industry.
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Analysis,Interpretation
&Presentation
Chapter 5 Analysis, Interpretation & Presentation.
Question:1 Do you use Postpaid connection ?
Graph-
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3-Old number 19% 4-Good network
23%
5-Good tariff plan 14%
25% people are preferred for Better service and other reason
forces to be use, company? network.
Question:- 5 What is your total billing on postpaid are you
using?
Graph:-
Interpretation:- Here I found that 43% people are billing Rs.
5000-10000.
a- Rs 5000-10000 43% users
b- Rs 10000-15000 32% users
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c- Above Rs 15000 25% users
Question: -6 How do you know about Airtel
Landline/postpaid ?
Graph:-
Interpretation:- these data show that media is main forcible
mode of using Airtel to users.
aSales person 32%
b Media 36%
c
Neighbors /friends 22%
dOthers 10%
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Question:7 Are you using PRI plan or not ?
Graph-
Interpretation- In the first question we found that 52%
people are using postpaid PRI service and recent people are
not using in corporate.
Question:- 8 Which type of calls Do you made?
Graph:-
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Interpretation:- 42% people do the local calls and 32%
people do STD calls and other given below.
a- Local calls 42%
b- STD calls 32%
c- ISD calls 17%
d- all of the above 13%
SWOT ANALYSIS
Strengths
lThe company? name, Bharti Airtel, is the biggest
strength and support behind the plan and it helps in
establishing the faith of the customer.
lAvailability of product to customer in more faster then
other competitor. (Hand to hand).
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lThe package offered is very attractive.
lLow initial investment.
lLow local call rates.
lAttractive monthly rental.
lIf the plan is clearly conveyed to prospective customers
they will most probably buy the product.
lNo worthwhile competitor. B.S.N.L. is the main
competitors but monthly rental is a big weak point for
them.
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lThe project started in the rainy and sowing season. So
the farmers are busy in the fields and also invested lot
on the crop as a result they have less disposable finance
to own the phone.
lThe user manuals and the plan.s pamphlets are in
English. So, it is difficult for the majority of rural
customers to understand the plan.
lThe phone system is battery operated and the backup is
very small. Due to the frequent electricity failure, the
battery is not performing well.
lSalesmen in procuring stock and CAF waste Lot of time.
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l The features of the plan are very technical and difficult
for the rural customer to understand.
lChanges in the plan are not timely conveyed to the
salesmen.
lThe dealer is not showing his commitment towards the
company and also the company is not providing him the
sufficient support. For example:
lThe stock supply is not in time.
l The dealer is not very much interested in providing
after sale service to customer.
Opportunities
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they will definitely switch to the other phone system and
sales will fall down.
lThe rumors are also the major threat to the business.
Being illiterate, rumors affect the rural customers the
most and the company? images get affected.
lThe weak marketing activity is also the threat to the
image. The customer is notgetting proper information
about the plan and the dealer and the salesman are
fooling them.
lThe rainy season is also the threat to the sales volume
because it becomes difficult to reach the prospective
customer.
lThe stock supply and the voucher availability is very
poor so it effect the customer? faith and satisfaction.
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l In some cases, the customer? form get accepted but
even after two months the phone is not activated, if it is
the case of rejected form then the rejected form is not
submitted back to the salesman.
lChanges in the plan are not timely conveyed to the
salesmen.
lThe dealer doesn? give due attention to the important
identity proof of the customer submitted to him and also
in some cases it get misplaced. It is also the threat as it
makes the customer to suffer.
Technical Complaints
lBattery discharges in short span of time.
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lCalls are charged at the higher rates than mentioned in
plan.
lReceivers are defective in majority of instruments.
lWeak network and interference.
lDEL already exists.
lDEL not activated.
lDisplay is in English.
SUGGETIONS:-
lThe voucher? retail outlet should be opened so that the
customers get the voucher easily.
lProvide adequate training to the sales man.
l User manuals and the plan? pamphlets should be
printed in Hindi.
l Better quality batteries should be provided with the set.
l Sales promotion should be more intense.
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Conclusion
For Bharti Airtel Ltd.
lWe can see from the Consumer Research that most of
the respondents are using Airtel but they are just using it
because it is available in the market at the affordable
and comparative Prices.
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Suggestions
For Bharti Airtel Ltd.
lWell I suggest Airtel to increase the Quality and Capacity
of both, cellular services as well as other related services
such as Customer care support and roaming etc.
l Company has got a good span over Indian Market but
they need some more investment on the above
suggested topics to sustain NO.1 in the market.
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l Airtel is running successfully in Indian market so it can
diversify its business to other countries by the way of
mergers and amalgamations.
AnnexureQuestionnaire
We are student of PGDM ,and conducting survey for telecom industry, so please fill up the
Questionnaire.
TOPIC : Consumer Behaviour on Bharti Airtel
Personal Information:A. FullName: ___________________________________________________B. Contact NO.:________________ Mob:__________________C. Sex: Male FemaleD. Occupation: Student Housewife Job Retired
Business Unemployeed
E. Monthly Income:_______________
Details about Airtel:
1Do you use postpaid connection ?
Yes [ ] no [ ]
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1which company? telecom service are you using?
a- Airtel [ ] b- BSNL [ ] c-Reliance [ ]
1which Company? you prefer and suggest for better service?
a- Airtel [ ] b- BSNL [ ] c-Reliance [ ]
1Which things do force you for using the company? network?
a-Better service [ ] b-Brand name [ ] c-Old number [ ]
d-Good network [ ] e-Good tariff plan [ ]
1What is your total billing on postpaid are you using?
a- Rs 5000-10000 [ ] b- Rs 10000-15000 [ ] c- Above Rs 15000
[ ]
How do you know about Airtel Landline/postpaid ?
a- Sales person [ ] b-Media [ ]
c- Neighbour/friends [ ] d-Others [ ]
1are You using PRI plan or not?
a-Yes [ ] b- No [ ]
8. Which type of calls Do you made?
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OF MAGT.MISS. AJEETA0522-27213267000BSNL41 IILM ACADEMYMR. VARTHAYA0522-272729220000RIM+BSNL42ICFAI GOMTINAGARMR.
RAJKAMAL93362640136000RIM+BSNL43LUCKNOW P. SCHOOLMR. AMIT0522-65344113000TATA44RAMA COLLEGEMR. MAYANK0522-65344114000TATA+BSNL45SURYA MAGT.SAHID RD.MR. YOGESH900509292520000AIRTEL+RIM46VIJAT INFRASTRUCTUREMR. VIJAY0522-23039423000BSNL+RIM47FORRD HOSPITALMR.ANAND993509094017000AIRTEL+BSNL48H.R.
CREATIONSMR. JOHN99845118884000AIRTEL49NIDAN DIGNOSTIC 0522-23034235000BSNL50THEINST. OF C.A. OF INDIA 0522-2260108000BSNL51IPM MAGT COLLEGE 0522-
230152513000AIRTEL+BSNL52MLG INST. OF TECH. 97932201944000BSNL+RIM53CAREERAVENUES M.N.MR. ANURAG0522-40314007000AIRTEL54SAJAG FINANCIAL SECT.MR. AJIT0522-
40022912000AIRTEL+RIM55 ZAPAK GAMEPLEXMR. ANURAG92353763693500TATA56IMRBFAIZABAD ROADMR. ALOK0522-40385004500AIRTEL+RIM57DASH CASHMR.
MANISH94150473185000RIM+BSNL58PIE EDUCATIONMR.VIVEK93352046475000RIM+TATA59MAHINDRA MOTORSMR. PRAVEEN0522-
40014615000AIRTEL60NIRVANA ENGG.MR. VISHAL94151970723000BSNL+RIM61VINEEMEEASSOCIATESMR. ANUJ0522-40463742000AIRTEL62 S.S. ASSOCIATES 0522-
40073117000AIRTEL+BSNL63UNICORNMR. GOEL0522-40022225000AIRTEL+RIM64SEEDS SAHARACENTERMR.PRADEEP0522-40271544000AIRTEL65OMANI CARE 0522-
23451873000BSNL+RIM66LAKSH INST. TRAIN.&PLAN. 0522-40047635000AIRTEL67CEDER ENGG.&SYSTEM 0522-32500263000AIRTEL+RIM68LAB INDIA 0522-23465353000BSNL69SHRI SAHAJ E-
VILLAGE 0522-23119985000BSNL+AIRTEL70APOORVA SECURITIES 0522-40008233000AIRTEL+RIM71BLUE STARMISS. BHAVANA0522-403400025000AIRTEL72EERA INST. OF
MAGT 93077241693000RIM73DENTAL CLINIC 94154192913000BSNL74FORTUNE PVT. LTD.MR.SUJEET93075084205000RIM+AIRTEL75L.G. SERVICE CENTERMR.
PANKAJ983996651410000AIRTEL+RIM76INVESTMENT INTER. LTD.MR.KAYUME98384750487000TATA+RIM+BSNL77NAVNADHI AWAS PVT. LTD 0522-
23101423000BSNL+RIM78BHADURIYA PROMOTORS 0522-30421423000BSNL+AIRTEL79PCI PVTLTDMR. MANISH0522-40221213500AIRTEL80CONCORD
PHARMA 93076219864000RIM+BSNL81WIND SHIED EXPERTS 0522-23124243000RIM+BSNL82 SAMN TOFF PVT LTD 0522-23417933500AIRTEL83TARANG ENTERPRISESEMR. NIRAJ0522-
30422203500TATA+RIM84PRO TECMR. LOKESH0522-40709934000AIRTEL85JAYPEE BROS PVT.LTD. 0522-30405544000AIRTEL86SURYA TOUR & TRAVEL 94157496903000RIM87SHARE KHANMR.
MAHENDRA0522-40258383000AIRTEL88HIMALAYA INST. OF MAGT. 97210648144500TATA89B.L.TRAVELSMR. ANIL0522-23410904000AIRTEL+BSNL90ARUN SOIL LAB LTD. 0522-
23419434500AIRTEL+BSNL91CYBER POINTMR. KESHAV0522-40225592500AIRTEL92M.R.CONSULTANT 94510150213000BSNL93SHIVANI AUTOMOBILEMR.
ABHISHEK93350191512000RIM94ANUBHAV ASSOCIATESMR.ANUBHAV94150116963000RIM+BSNL95KHARE ASSOCIATESMR. KHARE0522-
23295612000BSNL96SHINAM ASSOCIATES MR. SHIVAM93359237042500RIM97NOVADIAGNOSTICSMR. VIRENDRA0522-23522166000BSNL98SHANTI DISTRIBUTORSMR. SUBODH0522-
40297982000AIRTEL99AGARWAL AGENCIES MR. AGARWAL0522-23463472500BSNL100J.SDISTRIBUTORS MR. HASIM93366365871500BSNL
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Bibliography
Books:-
? Marketing Research G. C. Beri? Research Methodology C. R. Kothari? Principles of Marketing Philip Kotler
Websites:-
? http://www.google.com? http://en.wikipedia.org. http;//www.bharti.com? http://www.airtel.in
? Other Marketing research related sites.