www.sharpshoppersclub.com

An Advertising Resource for

Local Merchants

“Bringing Local Merchants and Consumers Together”

A Service of Lightspeed Interactive

A division of U.S. Cybertek, Inc.

Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011.

Radio Advertising Spending Declines for

the 18th Quarter in a Row!

Radio advertising revenue is still on a big decline, being down by 16% during the third quarter. FOR IMMEDIATE RELEASE PRLog (Press Release) - Nov 23, 2011 - Radio advertising revenue is still on a big decline, being down by 16% during the third quarter. However, that was an improvement over both the first and second quarters, when revenue was down by 24% and 22%, respectively. Radio advertising has been declining since early 2007, when the most recent month of year-to-year growth was recorded. But the latest report shows some areas of improvement when compared to last year. And, generally speaking, the comparisons are getting better. Last year radio advertising saw a massive decline in the third quarter, when the economic crisis peaked during the fall, and dropped by about 9%. Radio advertising has now seen 18 straight quarters of year-to-year declines.

According to the latest IAB Internet Advertising Revenue Report, internet advertising revenue has increased by more than 500% over the past 10 years!

The Internet is the Most Powerful & Cost

Effective Marketing Tool available!

There are more than 272 million Internet users in North America – there are

only 126 million households or about 2.2 identifiable users per household.

Even in most rural areas more than 80% of all homes have Internet Service

However, most local businesses are not using the Internet effectively, if at all, to

reach this extensive marketplace!!

Daily coupon deals may not work for buyers, sellers - USA TODAY, March 16, 2012

In 24 hours, nearly 10,000 $25 coupons were sold for $50 worth of food.

As the deal was about to expire last summer, Living Social warned coupon

holders, and they stormed the restaurant. Many found they were unable to

get a table. Wiedmaier also agreed to split the cost of the coupon 50-50

with Living Social — a bad idea, he says, given his industry's less than

10% profit margins.

Wiedmaier is lucky: With several restaurants, he's better positioned to

absorb the blow of a costly deal. Still, his leap into daily deals illustrates

the good and the bad these promotions can hold for both businesses and

their customers.

The daily deal business model only rarely makes good economic sense for

retailers and resturanteurs, according to an analysis provided to USA

TODAY by the retail analytics firm Applied Predictive Technologies

(APT).

Reports of companies that claim daily deals put them out of business, or

came close, are increasing.

"This is the buzz and the modern way to get people to try a business, but

there are other ways to get your name out there that don't carry the risks,"

says APT Senior Vice President Jonathan Marek, who cites e-mail

promotions and Web, print or broadcast advertising.

Trying to keep up with the influx in customers a daily deal brings has

proven too much for some to handle. A December post by news site Daily

Deal Media listed businesses whose daily deals went awry in 2011,

including two that closed after running a deal without honoring coupons.

"Companies are making risky, risky deals they can't make money on, and

then they go out of business and everybody suffers," says Boyan Josic,

CEO of DailyDealMedia.com.

Sharp Shopper’s Club Bringing Local Merchants and Consumers Together

Run 1095 Deal Ads per year.

React immediately to changing market and business conditions.

Deals can be changed daily or as needed.

Unlike sites like Groupon, Living Social and Google Offers – you

keep 100% of the revenue from your sales.

Activity reports make it easy to track results from your

marketing efforts.

New deals are emailed to Subscribers daily using Push

Marketing.

Deals can be shared via Face Book, email and other social

media websites.

Ads can be edited and reused.

Photo Library for easy photo management.

FREE user and marketing support.

FREE hand-out cards to promote your Deals on the Sharp

Shoppers Club to your customers.

The Corporation behind the Sharp Shoppers Club has more than

15 years experience successfully marketing businesses on the

internet.

http://www.sharpshoppersclub.com

http://www.sharpshoppersclub.com/contract.pdf