Shark Tank: Pitch Your Campus-MFI to the Pros

Matt RoylesMarketing & Development

Director, Aeris

Agenda

• Fundraising Pitches: the Basics– Getting your foot in the door– Crafting a pitch–Making the pitch– Tools to help you

• Shark Tank Panel

Getting Your Foot in the Door• Identify your prospects– Foundations– Banks (CRA)

• Making contact with busy people– Events and conferences–Mutual contacts– “Cold” intros

“Cold” Email Example

Crafting a Pitch

• Why you• Why them• Your impact together

“Talk to someone about themselves and they'll listen for hours.” ― Dale Carnegie, How to Win Friends and Influence People

Making a Successful Pitch

• Write it down!• Practice, practice, practice• Connect • Get excited

Tools to help you

• Prospecting– Foundation Directory– Board lists

• Databases (CRM)– Salesforce.com (free for nonprofits)– Zoho (free for teams up five)

• Storytelling and data– PolicyMap– FIELD microTracker

Pitch Tool

Wrap-up

• Discussion: your fundraising experiences

• Contact informationmroyles@aerisinsight.com@MattRoyles@AerisInsight

Shark Tank

Panel

• Haley Burns, Executive Director, Fund 17

• Rohan Mathew, Executive Director, Intersect Fund

• Matt Royles, Aeris