sharing economy: smart savvy social
DESCRIPTION
Presentation by Benita Matofska, Chief Sharer, Compare and Share, delivered at the Digital Marketing Show 2014.TRANSCRIPT
Smart Savvy Social
#SharingEconomy
www.compareandshare.com
Generation Share
What is the Sharing Economy?
A socio-economic ecosystem built around
the sharing of human & physical resource
Swapping…exchanging…collective purchasing…
collaborative consumption... shared ownership... shared
value... co-operatives... co-creation... recycling...
upcycling... re-distribution... trading used goods...
renting... borrowing... lending... subscription based
models... peer-to-peer... collaborative economy... circular
economy... pay-as-you-use economy... wikinomics... peer-
to-peer lending... micro financing... micro-
entrepreneurship... social media... the Mesh... social
enterprise... futurology... crowdfunding... crowdsourcing...
cradle-to-cradle... open source... open data... user generated content…
www.compareandshare.com
A socio-economic ecosystem built around
the sharing of human & physical resource
A socio-economic ecosystem built around
the sharing of human & physical resource
Why Share?
£3.5 +
Trillion
unused
resources
Generation Share want to
access rather than own
Source: The People Who Share 2013
Smart, savvy, social
Have a conscience
Aspirational
Reputation capital, friendship, community
Efficient, pay-as-you-need, on demand
The Generation Born to Share
www.compareandshare.com
Subset of Millennials
70% of Millennials are Generation Share
Potential for other 30% of Millennials to
adopt sharing lifestyle
Generation Share: 2 billion people globally
www.compareandshare.com
Generation Share: Who they are
34% population driving the Sharing
Economy
25-34 year olds, open minded, tech savvy
Smart, savvy, social, on-demand
generation
Educated, entrepreneurial The
Sharing
Economy
www.compareandshare.com
Generation Share: What they do
The
Sharing
Economy
30% used Sharing services to save money
40% used Sharing services to earn income or
learn new skill
Prefer to share rather than own
50% try products that support good causes
www.compareandshare.com
Generation Share: What they tell us
57% say they can find anything they need
to rent or borrow online
74% say technology makes life easier
73% say the Sharing Economy is
important to them The
Sharing
Economy
www.compareandshare.com
Generation Share: What they say
The
Sharing
Economy
“I can make the world a better place”
“I want it fast and I want it now”
“I trust my friends more than experts”
“I’m social in nature, online and off”
www.compareandshare.com
Traditional Marketing Doesn’t work…
The
Sharing
Economy
Content & Conversations
Reviews & Recommendations
What their friends think
Reject corporate & mainstream media info
www.compareandshare.com
www.compareandshare.com
The comparison marketplace of the
Sharing Economy
Gateway to the Sharing Economy
A Brand for Generation Share: compareandshare.com
Our Vision
Vision
Open up the Sharing Economy
like eBay opened up the
second-hand goods market
