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A Project Report On “Study of Investment decision of Invester” Submitted in partial fulfillment for the Award of degree of Master of Business Administration 2009-2011 1

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Page 1: Sharekhan Seema - Copy

A

Project Report

On

“Study of Investment decision of Invester”

Submitted in partial fulfillment for theAward of degree of

Master of Business Administration2009-2011

Submitted By: - Submitted To:- SEEMA DARA PADMA SHARMA MBA:- IInd year

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. Acknowledgement

I express my sincere thanks to my project guide, Miss.Padma Sharma faculty of., Deptt-MBA., for guiding me right form the inception till the successful completion of the project. I sincerely acknowledge him/her/them for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he/she/they had provided to me with all stages of this project.

Seema dara

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Preface

.

Though India has a very big untapped market but the players will not flourish

unless they change the way the customers are being served. Given the awareness level of

today customers every player has to treat with care and make the customer feel that he is

the king. Number of Online Share trader in India has crossed the line. More and more

customers are coming under this umbrella and many of the existing one are changing

pavilion. So customer retention and satisfaction is now more important as it was never

before. Players keep coming with new schemes in order to attract new customers and

retain the existing one. This is being supplemented with increased advertising and brand

building efforts. Success of any organization depends upon its being proactive.

I am very lucky as I got an opportunity to work with SHARE KHAN LTD

which is showing phenomenal growth and success in the Securities.

My topic of study was “study of capital market.” This project is an effort to do a

depth study and analysis of various known and unknown reasons for customer

satisfaction and retention. “To err is human” and I am not an exception, valuable

comments are always welcomed since it will motivate to work with greater zeal and

efficiency in the future.

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EXECUTIVE SUMMERY

I undersigned here by stating that the report entitled “STUDY OF

INVESTMENT DECISION OF INVESTER” is a genuine and bonafied work prepared

by me under a guidance of Mr. Mathul Jain (Branch Head, SHAREKHAN LTD,

JAIPUR)

The empirical findings in this project report are based on the data collected by

myself. The matter presented in this report is not copied from any source.

This project report is submitted to Arya Insitute of Engineering

&Technology in a partial fulfillment of the course of….

MBA (FINANCE)

PLACE: JAIPUR

(SEEMA DARA)

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Contents

Chapter TOPIC

1.

2

3.

4.

5.

6.

7.

8.

9.

10.

Introduction to the Indutry

Company Profile

Research Methodology

Data Analysis

Interpretations and discussions

Conclusion

Recommendation and suggestions

Limitations

Annexure

Bibliography

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INTRODUCTION

AND

HISTORY

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Share khan is the retail broking arm of SSKI, an organization with more than eight

decades of trust & credibility in the stock market.

It is India's leading retail financial Services Company with We have over 1000 share

shops across 420 cities in India. While our size and strong balance sheet allow us to

provide you with varied products and services at very attractive prices, our over 750

Client Relationship Managers are dedicated to serving your unique needs. Sharekhan is

lead by a highly regarded management team that has invested crores of rupees into a

world class Infrastructure that provides our clients with real-time access to all

information and products.

Our flagship Sharekhan Professional Network offers real-time prices, detailed data and

news, intelligent analytics, and electronic trading capabilities, right at your fingertips.

This powerful technology complemented by our knowledgeable and customer focused

Relationship Managers. We are Creating a world of Smart Investor. Sharekhan offers a

full range of financial services and products ranging from Equities to Derivatives

enhance your wealth and hence, achieve your financial goals.

.Sharekhan' Client Relationship Managers are available to you to help with your financial

planning and investment needs. To provide the highest possible quality of service,

Sharekhan provides full access to all our products and services through multi-channels.

ShareKhanLtd.

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GROWTH OF THE COMPANY

Budget 2009-10: Populist yet growth oriented

Given the election year, the finance minister (FM) tabled a populist budget aimed

at pleasing a large section of rural population and also the salaried middle class. Apart

from the substantial increase in budgetary allocation for rural and social infrastructure,

the budget has proposed huge debt waiver and relief worth Rs60,000 crore to farmers.

But in spite of the increased expenditure, the fiscal prudence has been maintained with

fiscal deficit target set at 2.5% for 2009-10.

MUMBAI: Sharekhan has upgraded their recommendation to 'buy' from 'hold' on

Navneet Publications with a revised price target of Rs 80, at which the stock discounts its

2009-10 EPS of Rs 7.6 by 10.5x. The company’s Jan-Mar 2008-09 results are ahead of

the brokerage expectation.

The net sales for the quarter grew by a robust 29.5 per cent year on year to Rs

59.1 crore, which is ahead of their expectation of Rs 53.1 crore. The sales growth was on

account of hefty growth in publication and stationery businesses.

The publication business witnessed a robust growth of 28.5 per cent year on year

to Rs 21.8 crore. The stationery business achieved a healthy growth of 33.8 per cent to Rs

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38 crore, mainly on account of good domestic demand and introduction of non-paper

stationery products.

The operating profit margin declined by 102 basis points to 9 per cent, mainly on

account of a higher other expenditure, as this, as a percentage of the sales increased by

313 basis points to 26.2 per cent in Jan-Mar 2007-08

INDUSTRY OVERVIEW

A Brief History of Stock Exchanges

Do you know that the world's foremost marketplace New York Stock Exchange

(NYSE), started its trading under a tree (now known as 68 Wall Street) over 200 years

ago? Similarly, India's premier stock exchange Bombay Stock Exchange (BSE) can also

trace back its origin to as far as 125 years when it started

as a voluntary non-profit making association.

You hear about it any time it reaches a new high or a new

low, and you also hear about it daily in statements like

'The BSE Sensitive Index rose 5% today'. Obviously,

stocks and stock markets are important. Stocks of public

limited companies are bought and sold at a stock exchange. But what really are stock

exchanges? Known also as tNews on the stock market appears in different media every

day. he stock market or bourse, a stock exchange is an organized marketplace for

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securities (like stocks, bonds, options) featured by the centralization of supply and

demand for the transaction of orders by member brokers, for institutional and individual

investors. The exchange makes buying and selling easy.

All stock exchanges perform similar functions with respect to the listing, trading, and

clearing of securities, differing only in their administrative machinery for handling these

functions. Most stock exchanges are auction markets, in which prices are determined by

competitive bidding. Trading may occur on a continuous auction basis, may involve

brokers buying from and selling to dealers in certain types of stock, or it may be

conducted through specialists dealing in a particular stock.

But where did it all start? The need for stock exchanges developed out of early trading

activities in agricultural and other commodities. During the middle Ages, traders found it

easier to use credit that required supporting documentation of drafts, notes and bills of

exchange.

India's other major stock exchange National Stock Exchange (NSE), promoted by leading

financial institutions, was established in April 1993. Over the years, several stock

exchanges have been established in the major cities of India. There are now 23

recognised stock exchanges — Mumbai (BSE, NSE and OTC), Calcutta, Delhi, Chennai,

Ahmedabad, Bangalore, Bhubhaneswar, Coimbatore, Guwahati, Hyderabad, Jaipur,

Kochi, Kanpur, Ludhiana, Mangalore, Patna, Pune, Rajkot, Vadodara, Indore and

Meerut. Today, most of the global stock exchanges have become highly efficient,

computerised organisations. Computerised networks also made it possible to connect to

each other and have fostered the growth of an open, global securities market.

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INDIAN STOCK MARKET-A brief profile

The two main stock markets of India are:-

NSE

BSE

In all there are 23 stock exchanges in India, but the two most popular amongst all of them

are:-

National Stock Exchange(NSE)

Bombay stock exchange(BSE)

Now, let’s discuss the history, functionality and other important details about these two

important stock exchanges of India.

History of BSE and its brief profile:-

Indian stock markets are one of the oldest in Asia. Its history dates back to a 200

years ago. The East India Company was the dominant institution in those days and

business in its loan securities used to be transacted towards the end of eighteenth century.

By 1830’s business on corporate stocks and shares in the bank and cotton took place in

Bombay. The 1850’s witnessed a rapid development of commercial enterprise and the

brokerage business attracted many men into this field and by 1860 the number of brokers

increased to 60.

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In 1860-61, the American civil war broke out and cotton supply from United

States stopped; and thus the “share mania” in India begun, due to which the share brokers

increased to about 200 to 250.

At the end of the American civil war, the brokers who thrived out of this war in

1874, found a place in a street, where they would easily assemble and transact business.

This street is nowadays, popularly known as DALAL STREET.

In 1887, they formally established in Bombay, and were known as “Native Shares

and Stock Brokers Association”.

In 1895, it acquired a premise in the same street and finally was inaugurated in 1899

with the name Bombay Stock Exchange(BSE).

In this way the stock market at Bombay was consolidated.

NSE:-

The NSE was incorporated in 1992 by industrial development bank of India,

industrial credit and Investment Corporation of India, industrial finance corporation of

India, all insurance corporations, selected commercial banks and others.

NSE is India’s leading stock exchange covering more than 160 cities and towns

across the country. It provides the modern fully computerized trading system designed to

offer investors across the country a safe and easy way to invest to liquidate investment

and securities.

Investors in many areas of country did not have the same access and opportunity

to trade so there arise the need for setting up the national stock exchange. The NSE

network has been designed to provide equal access to investors from anywhere in India

and to be responsive to their needs.

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On its recognition as a stock exchange under the Securities Contract Act, 1956 in

April 1993, NSE started operations in the Wholesale Debt Market (WDM) segment in

June 1994. Capital market (equities) segment commenced operations in November 1994,

and operations in derivative segment started in June 2000.

NSE started trading in the capital market segment on November3, 1994 and

within one year became the largest exchange in India, in terms of volumes transacted.

During the year 2005-06 NSE reported, a turnover of Rs 1,569,556 crores in the equity

segment.

Online trading process

The various transactions involved in online trading can be shown from the point of view

of the

Client

Broker

Stock Exchange

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, the promoter’s capital and the borrowing from bank and financial institution may not be

sufficient for setting up and running the business over a long term. Therefore, companies

invite the public to contribute toward the equity and issue share to individual investors.

The way to invite share capital from the public is through a ‘Public Issue’. Simply stated

a public issue is an offer to the public to subscribe the share capital of a company. Once

this is done, the company allot share to the applicants as per the prescribed rules and

regulation laid down by SEBI.

How can one acquire equity shares?

The investors may subscribe issue made by corporate in the primary market. In

the primary market, resources are mobilized by the corporate through fresh public issues

(IPO’s) or through private placements. Alternately, investor may purchase shares from

the secondary market. To buy and sell securities you should approach a SEBI registered

trading member (broker) of a recognized stock exchange.

Why should one invest in equities in particular?

When an individual buy a share of a company he become a shareholder in that

company. Shares are also known as Equities. Equities have a potential to increase in

value over time. It also provides investors portfolio with the growth necessary to reach

investor’s long-term investment goals. Research studies have proved that the equities

have outperformed most than other forms of investments in the long term. This may be

illustrated with the help of following.

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Average return on Equities in India:

Since 1990, till date, Indian share market has returned about 17% to investors in

an average in terms of increase in share prices or capital appreciation annually. Beside

these stocks have paid on an average 1.5% dividend annually Dividend is a percentage of

the face value of a share that a company returns to its share holder from its annual profits.

Composed topmost other form of investments, investing in equity share offers a highest

rate of return, if invested over a longer duration.

Factors that influence the price of stocks

Broadly, there are two factors:

Stock specific and

Market specific.

The stock – specific factor is relates to people’s expectation about the company,

its future earning capacity, financial health and management, level of technology and

marketing skills.

The market specific factor are influence by the investor’s sentiments towards the

stock market as a whole. This factor depends on the environment rather than the

performance of any company. Events favorable to an economy, political or regulatory

environment like high economic growth, friendly budget, stable government etc. can fuel

euphoria in the investors, resulting in a boom in the market. On the other hand,

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unfavorable event like war, economic crisis, communal riots, minority government etc.

depress the market irrespective of certain companies performing well.

INTRODUCTION OF SHAREKHAN LTD.

ABOUT SHAREKHAN LIMITEDSharekhan Ltd. is one of the leading retail stock broking house of SSKI Group which is running successfully since 1922 in the country. It is the retail broking arm of the Mumbai-based SSKI Group, which has over eight decades of experience in the stock broking business. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE, NSE, Derivatives, depository services, online trading, investment advice etc.

The firm’s online trading and investment site - www.sharekhan.com - was launched on Feb 8, 2000. The site gives access to superior content and transaction facility to retail customers across the country. Known for its jargon-free, investor friendly language and high quality research, the site has a registered base of over one lakh customers. The content-rich and research oriented portal has stood out among its contemporaries because of its steadfast dedication to offering customers best-of-breed technology and superior market information. The objective has been to let customers make informed decisions and to simplify the process of investing in stocks.

On April 17, 2002 Sharekhan launched Speed Trade, a net-based executable application that emulates the broker terminals along with host of other information relevant to the Day Traders. This was for the first time that a net-based trading station of this caliber was offered to the traders. In the last six months Speed Trade has become a de facto standard for the Day Trading community over the net.

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Sharekhan’s ground network includes over 640 centers in 280 cities in India which provide a host of trading related services.

Sharekhan has always believed in investing in technology to build its business. The company has used some of the best-known names in the IT industry, like Sun Microsystems, Oracle, Microsoft, Cambridge Technologies, Nexgenix, Vignette, Verisign Financial Technologies India Ltd, Spider Software Pvt Ltd. to build its trading engine and content. The Morakhiya family holds a majority stake in the company. HSBC, Intel & Carlyle are the other investors.

With a legacy of more than 80 years in the stock markets, the SSKI group ventured into institutional broking and corporate finance 18 years ago. Presently SSKI is one of the leading players in institutional broking and corporate finance activities. SSKI holds a sizeable portion of the market in each of these segments. SSKI’s institutional broking arm accounts for 7% of the market for Foreign Institutional portfolio investment and 5% of all Domestic Institutional portfolio investment in the country. It has 60 institutional clients spread over India, Far East, UK and US. Foreign Institutional Investors generate about 65% of the organization’s revenue, with a daily turnover of over US$ 2 million. The Corporate Finance section has a list of very prestigious clients and has many ‘firsts’ to its credit, in terms of the size of deal, sector tapped etc. The group has placed over US$ 1 billion in private equity deals. Some of the clients include BPL Cellular Holding, Gujarat Pipavav, Essar, Hutchison, Planetasia, and Shopper’s Stop.

PROFILE OF THE COMPANY

Name of the company: Sharekhan ltd.

Year of Establishment: 1925

Headquarter : ShareKhan SSKI A-206 Phoenix House Phoenix Mills Compound Lower Parel Mumbai - Maharashtra, INDIA- 400013

Nature of Business : Service Provider

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Services : Depository Services, Online Services and Technical Research.

Number of Employees : Over 3500

Revenue : Data Not Available

Website : www.sharekhan.com Slogan : Your Guide to The Financial Jungle.

Vision

To be the best retail brokering Brand in the retail business of stock market.

Mission

To educate and empower the individual investor to make better investment decisions through quality advice and superior service.

Sharekhan is infact-• Among the top 3 branded retail service providers • No. 1 player in online business• Largest network of branded broking outlets in the country

serving more than 7,00,000 clients.

REASON TO CHOOSE SHAREKHAN LIMITED

Experience

SSKI has more than eight decades of trust and credibility in the Indian stock market. In the Asia Money broker's poll held recently, SSKI won

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the 'India's Best Broking House for 2004 ' award. Ever since it launched Sharekhan as its retail broking division in February 2000, it has been providing institutional-level research and broking services to individual investors.

Technology

With its online trading account one can buy and sell shares in an instant from any PC with an internet connection. One can get access to its powerful online trading tools that will help him take complete control over his investment in shares.

Accessibility

Sharekhan provides ADVICE, EDUCATION, TOOLS AND EXECUTION services for investors. These services are accessible through its centers across the country over the internet (through the website www.sharekhan.com) as well as over the Voice Tool.

Knowledge

In a business where the right information at the right time can translate into direct profits, one can get access to a wide range of information on Sharekhan limited’s content-rich portal. One can also get a useful set of knowledge-based tools that will empower him to take informed decisions.

Convenience

One can call its Dial-N-Trade number to get investment advice and execute his transactions. Sharekhan ltd. have a dedicated call-centre to provide this service via a Toll Free Number 1800-22-7500 & 1800-22-7050 from anywhere in India.

Customer Service

Sharekhan limited’s customer service team will assist one for any help that one may require relating to transactions, billing, demat and other queries. Its customer service can be contacted via a toll-free number, email or live chat on www.sharekhan.com.

Investment Advice

Sharekhan has dedicated research teams of more than 30 people for fundamental and technical researches. Its analysts constantly track the

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pulse of the market and provide timely investment advice to its clients in the form of daily research emails, online chat, printed reports and SMS on their mobile phone.

SHAREKHAN LIMITED’S MANAGEMENT TEAM

Dinesh Murikya : Owner of the company

Tarun Shah : CEO of the company

Shankar Vailaya : Director (Operations)

Jaideep Arora : Director (Products & Technology)

Pathik Gandotra : Head of Research

Rishi Kohli : Vice President of Equity Derivatives

Nikhil Vora : Vice President of Research

PRODUCTS AND SERVICES OF SHAREKHAN LIMITEDThe different types of products and services offered by Sharekhan Ltd. are as follows:

Equity and derivatives trading Depository services Online services Commodities trading Dial-n-trade Portfolio management

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Share shops Fundamental research Technical research

TYPES OF ACCOUNT IN SHAREKHAN LIMITEDSharekhan offers two types of trading account for its clints

Classic Account (which include a feature known as Fast Trade Advanced Classic Account for the online users) and

Speed Trade Account

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CLASSIC ACCOUNT

This is a User Friendly Product which allows the client to trade through website www.sharekhan.com and is suitable for the retail investor who is risk-averse and hence prefers to invest in stocks or who does not trade too frequently. This account allow investors to buy and sell stocks online along with the following features like multiple watch lists, Integrated Banking, Demat and digital contracts, Real-time portfolio tracking with price alerts and Instant credit & transfer.

This account comes with the following features:

a. Online trading account for investing in Equities and Derivatives

b. Free trading through Phone (Dial-n-Trade) I. Two dedicated numbers(1800-22-7500 and

39707500) for placing the orders using cell phones or landline phones

II. Automatic funds transfer with phone banking facilities (for Citibank and HDFC bank customers)

III. Simple and Secure Interactive Voice Response based system for authentication

IV. get the trusted, professional advice of Sharekhan limited’s Tele Brokers

V. After hours order placement facility between 8.00 am and 9.30 am

c. Integration of: Online Trading +Saving Bank + Demat Account.

d. Instant cash transfer facility against purchase & sale of shares.

e. IPO investments. f. Instant order and trade confirmations by e-mail. g. Single screen interface for cash and derivatives.

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SPEED TRADE ACCOUNT

This is an internet-based software application, which enables one to buy and sell in an instant. It is ideal for active traders and jobbers who transact frequently during day’s session to capitalize on intra-day price movement.

This account comes with the following features:

a. Instant order Execution and Confirmation.b. Single screen trading terminal for NSE Cash, NSE F&O &

BSE.c. Technical Studies.d. Multiple Charting.e. Real-time streaming quotes, tic-by-tic charts.f. Market summary (Cost traded scrip, highest value etc.)g. Hot keys similar to broker’s terminal.h. Alerts and reminders.i. Back-up facility to place trades on Direct Phone lines.j. Live market debts.

CHARGE STRUCTURE

Fee structure for General Individual:

Charge Classic Account Speed Trade AccountAccount Opening Rs. 750/= Rs. 1000/=

Brokerage Intra-day – 0.10 %Delivery - 0.50 %

Intra-day - 0.10%Delivery - 0.50%

Depository Charges:

Account Opening Charges Rs. NILAnnual Maintenance Charges Rs. NIL first year Rs. 300/= p.a.

from second calendar year onward

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HOW TO OPEN AN ACCOUNT WITH SHARE KHAN LIMITED?For online trading with Sharekhan Ltd., investor has to open an account. Following are the ways to open an account with Sharekhan Ltd.:

One need to call them at phone number provided below and asks that he want to open an account with them.

a. One can call on the Toll Free Number: 1-800-22-7500 to speak to a Customer Service executive

b. Or If one stays in Mumbai, he can call on 022-66621111

One can visit any one of Sharekhan Limited’s nearest branches. Sharekhan has a huge network all over India (640 centers in 280 cities). One can also log on to “http://sharekhan.com/Locateus.aspx” link to find out the nearest branch.

One can send them an email at [email protected] to know about their products and services.

One can also visit the site www.sharekhan.com and click on the option “Open an Account” to fill a small query form which will ask the individual to give details regarding his name, city he lives in, his email address, phone number, pin code of the city, his nearest Sharekhan Ltd. shop and his preferences regarding the type of account he wants. These information are compiled in the headquarter of the company that is in Mumbai from where it is distributed through out the country’s branches in the form of leads on the basis of cities and nearest share shops. After that the executives of the respective branches contact the prospective clients over phone or through email and give them information regarding the various types of accounts and the documents they need to open an account and then fix appointment with the prospective clients to give them demonstration and making them undergo the formalities to open the account. After that the forms that has collected from the clients, is scrutinized in the branch and then it is sent to Mumbai for further processing where after a few days the clients’ account are generated and activated. After the accounts are activated, a Welcome Kit is dispatched from

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Mumbai to the clients’ address mentioned in the documents provided by them. As soon as the clients receive the Welcome Kit, which contains the clients’ Trading ID and Trading Password, they can start trading and investing in shares.

Generally the process of opening an account follows the following steps:

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LEAD MANAGEMENT SYSTEM (LMS) / REFERENCES

CONTACT THE PERSON OVER PHONE OR THROUGH EMAIL

FIXING AN APPOINTMENT WITH THE PERSON

GIVINGDEMONST- RATION

NO YES

DOCUMENTATION

FILLING UP THE FORM

SUBMISSION OF THE FORM

LOGIN OF THE FORM

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Apart from two passport size photographs, one needs to provide with the following documents in order to open an account with Sharekhan Limited.:

Photocopy of the clients’ PAN Card which should be duly attached

Photo copy of any of the following documents duly attached which will serve as correspondence address proof:

a. Passport (valid)b. Voter’s ID Cardc. Ration Cardd. Driving License (valid)e. Electricity Bill (should be latest and should be in the name of the

client)f. Telephone Bill (should be latest and should be in the name of

the client)g. Flat Maintenance Bill (should be latest and should be in the

name of the client)h. Insurance Policy (should be latest and should be in the name of

the client)i. Lease or Rent Agreement.j. Saving Bank Statement** (should be latest)

Two cheques drawn in favour of Sharkhan Limited, one for the Account Opening Fees and the other for the Margin Money (the minimum margin money is Rs. 5000).

** A cancelled cheque should be given by the client if he provides Saving Bank Statement as a proof for correspondence address.

NOTE: Only Saving Bank Account cheques are accepted for the purpose of Opening an account.

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SENDING ACCOUNT OPENING KIT TO THE CLIENT

TRADING

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A Share khan outlet offers the following services:

Online BSE and NSE executions (through BOLT and NEAT terminals).

Free access to investment advice from Share Khan Research team.

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Share Khan value line (a monthly publication with reviews of recommendations,

stock to watch out for etc.).

Daily research report and market review (High Noon, Eagle Eye).

Pre Market report (Morning Cuppa).

Daily trading calls are based on technical analysis.

Cool Trading products (Daring Derivatives, Trading Ring and Market Strategy).

Personalized advice.

Live Market information.

Depository services: Demat and Remat transaction.

Derivatives trading (Futures and options).

Seminars on important topics ranging from ‘Derivatives Trading’ & help on ‘Doing Your Own Stock Research’ to insight into ‘Commodities Trading’

CUSTOMER EDUCATION – A CORE AGENDA

BROKERAGE: -

CASH BROKERAGE: - DELIVERY: 0.30%, INTRADAY: 0.03%*

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EXPOSURE : - 4 TO 8 TIMES* (ON MARGIN MONEY)

(* subject to change or as decided by Branch Manager)

F&O BROKERAGE: - ON FIRST LEG {Buy} 0.04%,

SAME DAY SQUARE {Sell} OFF: 0.04%

SECOND LEG: 0.04%

Settlements of trades follow T+2 transaction cycle.

OTHER FEATURES:-

No Demat Transaction Charges in case of buying and selling through

share khan.com

For the fund transfer and withdrawal, we have tie-up with four banks- HDFC

Bank.

If you are having bank a/c in HDFC Bank you can transfer the funds and

withdraw the funds online from

Your trading a/c at anytime.

BTST (Buy today Sell Tomorrow) Facility in all scripts.

DIAL-N-TRADE:- Call and Trade through Toll free no. From anywhere in India

(CUSTOMER CARE: 1600 22 7500, TRADING: 1-600-22

o -7500,39707500)

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TESTIMONY OF CUSTOMER CONFIDENCE

“Voted by CNBC Awaaz as the Most Preferred Stock broker in India”

“Voted by CNBC Awaaz as the Most Preferred Stock broker in India”

 

Share khan was the proud recipient of the CNBC Awaaz Award for the being the

most preferred stock broking company in India! (July 2005)

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DERIVATIVES

Derivative is a product whose value is derived from the value of one or more

basic variable called underlying. The underlying asset can be equity, index, foreign

exchange (forex), commodity or any other asset.

Derivative product initially emerged as heading devices against fluctuation

commodity prices and commodity linked derivatives remained the sole from of such

products for almost three hundred years .The financial deravatives came into spotlight in

post-1970 period due to growing instability in the financial markets. However, since their

emergence, these products have became very popular and by 1990s, they accounted for

about two-thirds of total transactions in deravatives products. The difference between a

share and deravatives is that shares/securities is an asset while derivative instrument is a

contract.

USES OF DERIVATIVES

HEDGING

The benefit of trading in index futures is to hedge your portfolio against the risk

of trading. In order to understand how one can protect his portfolio from value erosion let

us take an example.

Let us try understanding how one can use hedging in a real life scenario. Stocks carry

two types risk- company specific and market risk. While company risk can be minimized

by diversifying your portfolio, market risk cannoy be diversified but has to be hedged. So

how does one measure the market risk? Market risk can be known from Beta.

Beta measures the relationship between movements of the index

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to the movement of the stock. The Beta measures the percentage impact on the stock

prices for 1% change in the index. Therefore , for portfolio whose value goes down by

11% when the index goes down by 10%, the beta would be 1.1. When the index increase

by 10%, the value of the portfolio increase by 11%. The idea makes beta of your portfolio

zero to nullify your losses.

Steps :

Determine the beta of the portfolio. If the beta of any stock is not known, it is

safer to assume that it is 1.

Short sell the index in such a quantum that the gain on a unit decrease in the index

would offset the losses on the on the rest of his portfolio. This is achieved by multiplying

the relative volatility of the portfolio by the market value holdings.

Therefore in the above scenario we have to short sell 1.2 * 1 million = 1.2 million worth

of Nifty.

Index Up 10% Index Down10%

Gain(Loss) in portfolio Rs 120,000 Rs120,000

Gain(Loss) in futures RS120,000 Rs120,000

Net Effect Nil Nil

As , we see that portfolio is completed insulated from any losses arising out of a fall in

the market sentiment. However, as accost, one has to forego any gains that arise out of

the improvement in the overall sentiment. Then why does one invest in equities if all the

gains will be offset by losses in futures market? The idea is that everyone expects his

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portfolio to outperform the market. Irrespective of whether the market goes up or not, his

portfolio value would increase.

.

SPECULATION

Speculators are those who do not have any position on which they enter in futures

and option market. They only have a particular view on the market, stock, commodity

etc. In short, speculators put their money at risk in the hope of profiting from an

anticipated price change. They consider various factors such as demand supply, market

positions, open interest, economics fundamentals and other data to take their positions.

Illustration:

Ram is a trader but has no time to track and analyze stock. However he fancies his

chances in predicting the market trend. So instead of buying different stocks he buys a

Sensex Futures.

On May1, 2001, he buys 100 Sensex futures @ 3600 on expectations that the

index will rise in future. On June 1, 2001, the Sensex rises to 4000 and at that time, he

sells an equal number of contracts to close out his positions.

Selling Price: 4000*100 = Rs. 4,00,000

Less: Purchase Cost: 3600*100 = Rs. 3,60,000

Net gain = Rs. 40,000

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Ram has made a profit of Rs. 40,000 by taking a call on the future value of the

Sensex. However, the Sensex had fallen he would have made loss. Similarly, if would

have been bearish he could have Sensex Futures and made a profit from a falling profit.

In Index Futures, players can have a long-term view of the market up to at least three

months.

ARBITRAGE

An Arbitrageur is risk averse. He enters into those contracts were he can earn risk

less profits. When markets are imperfect, buying in one market and simultaneously

selling in other market give risk less profit. Arbitrageurs are always in a lookout for such

imperfections.

In the Futures market one can take advantages of arbitrage opportunities by buying from

lower priced market and selling at the higher priced market. In index futures arbitrage is

possible between the spot market and the future market (NSE has provided special

software of buying all 50 Nifty stocks in the spot market).

Take the case of the NSE Nifty.

Assume that Nifty is at 1200 and 3 month’s Nifty Futures is at 1300.

The Future price of Nifty can be worked out by taking the interest cost of 3

months into the account.

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FUTURE AND OPTION

Future

What are forward contracts?

Derivation as a term conjure up vision of complex numeric calculations,

speculative dealings and come across as an instrument, which is the prerogative of a few

‘smart finance professionals’. In reality it is not so. In fact, a derivative transaction helps

cover risk, which would arise on the trading of securities on which the derivative is based

and small investors can benefit immensely.

A derivative security can be defined as a security whose value depends on the

values of other underlying variable. Very often, the variables underlying the derivative

securities are the prices of traded securities.

Let us take an example of a simple derivative contract:

Ram buys a future contract.

He will make a profit of Rs 1000 if the price of Infosys rises by Rs 1000.

If the price is unchanged, ram will receive nothing.

If the stock price of Infosys falls by Rs 800 he will lose Rs 800.

Types of derivatives and futures

Derivatives and future are three types.

Forwards and futures

Options

Swaps

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Forward contract

A forward contract is simplest mode of a derivative transaction. It is an agreement

to buy or sell an asset (of a special quantity) at a certain future time for a certain price. No

cash is exchanged when the contract is entered into.

Futures and Stock Indices

For understanding of stock index future, a through knowledge of the composition

of indexes is essential. Choosing the right index is important in choosing the right

contract for speculation or hedging. Since for speculation, the volatility of the index is

important whereas for hedging the choice of index depends upon the relationship between

the stock being hedged and the characters of the index.

Choosing and understanding the right index in important as the movement of

stock index future is quite similar to that of the underlying stock index. Volatility of the

futures indexes is generally grater than spot stock indexes.

Understanding index futures

A futures contract is an agreement between two parties to buy or sell an asset at a

certain time in the future at a certain price. Index futures are all futures contract where the

underlying is the stock index (Nifty or Sensex) and helps a trader to take a view on the

market as a whole.

In India, we have index futures contracts based on S&P CNX Nifty and BSE

Sensex and near 3 months durations contracts are available at all times. Each contract

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expires on the last Thursday of the expiry month and simultaneously a new contract is

introduced for trading after the expiry of the contract.

Options

An option is a contract between two parties giving the taker (buyer) the right, but

not the obligation, to buy or sell a parcel of shares at a predetermined price possibly on,

or before a Stock market by their very nature are fickle. While fortunes can be made

in a jiffy more often than not the scenario is the reverse. Investing in stocks has two sides

to it.

Unlimited profit potential from any upside (remember Infosys, HFCL etc.)

A downside which could make you a pauper.

What are options?

Some people remain puzzled by options. The truth is that most people have been

using options for some time because options are built into everything from mortgages to

insurance.

“An option is a contract, which gives the buyer the right, but not the obligation to

buy or sell share of the underlying security at a specific price on or before a specific

date”.

‘Option’, as the word suggests is a choice given to the investor to either honor the

contract; or if he chooses not to walk away from the contract.

When you buy a call option the price you pay for it called the option premium

secures your right to buy that certain stock at a specified price called the strike price.

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Types of option

There are two types of options.

Call Options

Put Options

Call Options

Call option give the taker the right, but not the obligation, to buy the underlying

shares at a predetermined price, on or before a predetermined date.

Illustration

Raj purchases 1 Shyam Computer (SATCOM) AUG 150 Call – premium 8.

This contract allows Raj to buy 100 shares of SATCOM at Rs 150 per share at

any time between the current date and the end of next August for the privilege, Raj pays a

fee of Rs 800 (Rs eight a share for 100 shares).

The buyer of a call has purchased the right to buy and for that, he pays a

premium.

Call options – Long & Short Positions

When you expect prices to rise, then you take a long position by buying calls.

You are Bullish.

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When you expect prices to fall, then you take a short position by selling calls.

You are Bearish.

Put options

A Put Options gives the holder of the right to sell a specific number of share of an

agreed securities at a fixed price for a period.

Illustration

Sam purchases 1 INFTEC (Infosys Technologies) AUG 3500 Put – Premium 200.

This contract allows Sam to sell 100 shares INFTEC at Rs 3500 per share at any

time between the current date and the end of the August. To have his privilege, Sam pays

a premium of Rs 20,000 (Rs 200 a share for 100 shares).

Put Options-Long & Short Positions

When you expect to fall, then you take a long position by buying Puts. You are

bearish.

When you expect prices to rise, then you take a short position by selling Puts.

You are bullish.

CALL OPTIONS PUT OPTIONS

If you expect a fall in price (Bearish) Short Long

If you expect a rise in price (Bullish) Long Short

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Summary:

CALL OPTION BUYER CALL OPTION WRITER (Seller)

Pays premium

Right to exercise and buy the shares

Profits from rising prices

Limited losses, Potentially

unlimited gain

Receives premium

Obligation to sell shares if exercised

Profits from falling prices or

remaining neutral

Potentially unlimited losses, limited

gain

PUT OPTION BUYER PUT OPTION WRITER (Seller)

Pays premium

Right to exercise and sell shares

Profits from falling prices

Limited losses, Potentially

unlimited gain

Receives premium

Obligation to buy shares if

exercised

Profits from rising prices or

remaining neutral

Potentially unlimited losses, limited

gain

Trading strategies

Bull market strategies

Calls in a Bullish Strategy.

Puts in a Bullish Strategy.

Bullish Call Spread Strategy.

Bullish Put Spread Strategy.

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Calls in a Bullish Strategy

An investor with a bullish market outlook should buy a call options. If you expect

the market price of the underlying asset to raise, then you would rather have the right to

purchase at a specified price and sell later at a higher price than have a obligation to

deliver later at a higher price.

The investor’s profit potential buying a call option is limited. The investor’s profit

is the market price less the exercise price less the premium. The grater increase in the

price of underlying stock, the grater the investor’s profit.

The investor’s potential loss is limited. Even if the market takes a drastic decline

in price levels, the holder of a call is under no obligation to exercise the option. He may

let the option expire worthless.

The investor breaks even when the market price equals the exercise price plus the

premium.

Puts in a Bullish Strategy

An investor with a bullish market outlook can also go short in a Put option. An

investor anticipating a bull market could write put options. If market price increases and

puts become out-of-the-money, investor with long put positions will let their option

expire worthless.

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By writing Puts, profit potential is limited. A Puts writer profits when the price of

the underlying asset increases and the option expires worthless. The maximum profit is

limited to the premium received.

An increase in volatility will increase the value of your put nad decrease your

return. As an option writer, the higher price you will be forced to pay in order to buy back

the option at the later date, lower is the return.

Bullish Call Spread Strategies

A vertical call spread is the simultaneous purchase and sale of identical call

option but with different exercise profit.

To “buy a call spread” is to purchase a call with a lower exercise price and write a

call with a higher exercise price. The trader pays a net premium for the position.

To “sell a call spread” is the opposite here the trader buys a call with a higher

exercise price and write a call with a lower exercise price receiving net premium for the

position.

An investor with a bullish market outlook should buy a call spread. The “Bull

Call Spread” allows the investor to participate to a limited extent in a bull market, while

at the same time limiting risk exposure.

Bullish Put Spread Strategies

A vertical Put spread is the simultaneous purchase and sale of identical Put option

but with different exercise prices.

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To “buy a put spread” is to purchase a Put with a higher exercise price and to

write a Put with a lower exercise price. The trader pays a net premium for the opposition.

To “sell a put spread” is the opposite: the trader buys a put with a lower exercise

price and writes a put with a higher exercise price, receiving a net premium for the

position.

An investor with a bullish market outlook should sell a Put spread. The “vertical

bull put spread” allows the investor to participate to a limit extent in a bull market, while

at the same time limiting risk exposure.

VOLATILITY IN STOCK MARKET

- THE BEARISH VIEW OF MARKET

Market watchers, players and investors have been rudely shaken by the volatility in the

Indian stock market. Indian stock markets were never caught in such a high volatile mode

earlier. This volatility wiped off investments worth billions affecting the F&O segments,

to which bled the most.

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The BSE vulnerability, to foreign, especially US markets again came to the fore-

around the time when the country was celebrating the 16th year of independence.

The BSE sensex fell 650pts on August16,2007, marking its second biggest plunge

in the history. The fall was more pronounced on NIFTY which shed about 300pts.

The sub-prime mass in the US market is believed, has slowed down the World’s

largest economy. This has actually hurt India, without much direct exposure of Indian

companies in the US.

Before the scenario, the analyst companies, like Standard & Poor’s have come out

with their reports that the sub-prime crises would not affect the Indian economy, but

since, the market is sentiment driven, that is why, this great fall was beared.

INDIAN STOCK MARKETS THE MOST INSULATED ONE’S

When the market was facing highly volatile conditions, the Indian stock market was

experiencing, relief rallys led by IT & banking stocks.

IT scrips soared after the Government imposed curbs on overseas borrowings by Indian

companies. As an illustration, Polaris led the IT rally and gained about 12%.

Banks also gained as the US Federal Reserve added 38 billion dollars in bid to stem the

internal mortgage crises.

Industrial production numbers for the month of June, 2007 showed high growth in the

manufacturing sectors like capital goods.

This is an indicator of the wellness of Indian economy.

GLOBAL MARKETS ON A DOWNWARD SHIFT

-Also affecting the Indian stock market

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The global indices suddenly seem to have lost steam spooked by the rising crude

oil prices and the clouds of recession hovering over the detrimental US market. It seemed

that the Indian market will negate these short-term set backs in the long run.

On 12Nov 2007, Sensex shed to 950pts with a net loss of 4.9%, while Nifty went

down to 21pts, losing about 3.8%. the steep fall of indices wiped of wealth in crores of

rupees. This was the most hurting fall for the Indian stock market. The very next day it

got somewhat stabilized, while two days later i.e. 14Nov 2007, it experienced the biggest

single day rise.

As a result of this, crude oil and commodity market rushed upwards once again,

taking inflation figure to above 3%. It resulted in rise in price of precious commodities

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owing to excess availability of money from the equity market, which at that time was,

waiting for the sub-prime issue to get completely sorted out.

Following the trend Worldwide, all the major indices fell around 4% and even

more. Dow Jones fell by 3.7%, losing about 500pts. Other European markets also

followed the same suit. The Brazilian market, which seemed rising for sometime, also

acted sub-missive registering a fall of 4.6%.

However the fall was brutal in the Asian economies. Nikkei fell 7.8%, while

Shanghai composite lost 6.9%. The biggest fall was witnessed by the Korean market,

since Seoul composite shed about 11.5%. All other Asian markets also followed the same

suit. As a result, foreign money went out of the market in a fortnight, as FII’s sold Rs380

crores.

Bear Market Strategies

Puts in Bearish Strategy

Calls in a Bearish Strategy

Bearish Put Spread Strategies

Bearish Call Spread Strategies.

Puts in a Bearish Strategy

An Investor’s profit potential is practically unlimited. The higher the fall

in price of the underlying asset, higher the profits.

The investor’s potential loss is limited. If the price of the underlying asset rises

instead of falling as the investors has anticipated, he may let the option expire worthless.

At the most, he may lose the premium for he option.

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The trader’s breakeven point is the exercise price minus the premium. To profit,

the market price must be below the exercise price. Since the trader has paid the premium,

he must recover the premium he paid for the option.

An increase in volatility will increase the value of your put and increase your

return. An increase in volatility will make it more likely that the price of the underlying

instrument will move. This increases the value of the option.

Calls in a Bearish Strategy

Another option for the bearish investor is to go short on a call with the intent to

purchase it back in the future. By selling a call, you have net short position and needs to

be bought back before expiration and cancel out your position. For this, an investor needs

to write a call option. If the market price falls, long call holder will let their out-of-the-

money option options expire worthless, because they could purchase the underlying asset

at the lower market price.

The investor’s profit potential is limited because the trader’s maximum profit is

limited to the premium received for writing the option.

An increase in volatility will increase the value of your call and decrease your return. When the option writer has to buy back the option in order to cancel out his position he will be forced to pay a higher price due to the increased value of the calls.

Bearish Put Spread Strategies

A vertical out spread is simultaneous purchase and sale of identical put option but

with different exercise prices.

To “buy a put spread” is to purchase a put with a higher exercise price to write a

put with a lower exercise price. The trader pays a net premium for the position.

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To “sell a put spread” is the opposite. The trader buys a put with a lower exercise

price and writes a put with a higher exercise price, receiving a net premium for the

position.

To put on a bear put spread by you the higher strike put and sell the lower strike

put. You sell the lower strike and buy the higher strike of either calls or puts to set up a

bear spread.

An investor with a bearish market outlook should buy a put spread. The “Bear put

Spread” allows the investors to participate to a limit extent in a bear market, while at the

same time limiting risk exposure.

Bearish Call Spread Strategies

A vertical call spread is the simultaneous purchase and sale of identical call

option but with different exercise prices.

A vertical call spread is the simultaneous purchase and sale of identical call

option but with different exercise profit.

To “sell a call spread” is the opposite here the trader buys a call with a higher

exercise price and write a call with a lower exercise price receiving net premium for the

position.

To put on a bear call spread you sell the mower strike call and buy the higher

strike call. An investor sells the lower strike and buys the higher strike of either calls or

puts to put on the bear spread.

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An investor with a bearish market outlook should sell a call spread. The “Bear

Call Spread” allows the investor to participate to a limited extent in a bear market, while

at the same time limiting risk exposure.

The investor’s profit potential is limited. When the market price falls to the lower

exercise price both out-of-the-money option will expire worthless. The maximum profit

that the trader can realize is the net premium: The premium he receives for the call at the

higher exercise price.

SECURITIES AND EXCHANGE BOARD OF INDIA

The Securities and Exchange Board of India Act, 1992 has been enacted to

provide for the establishment of a Board to protect the investors in securities and to

promote the development and to regulate the securities market and for matters connected

there with or incidental there to. It came into force on the 30th day of the January 1992.

Establishment and Incorporated of Board

Major part of the liberalization process was the repeal of the capital issues

(control) Act, 1947 in May 1992. With this, government’s control over issues of the

capital, pricing the issues, fixing of premium and rates of interest on debentures etc.

ceased, and the office which administered the Act, was abolished.

The market was allowed to allocate resources to competing uses. However to

ensure effective regulation of the market, SEBI Act 1992 was entered to empower SEBI

with the statutory powers for (a) Protecting the interests of investors in securities. (b)

Promoting the development of the securities and (c) regulating the securities market. Its

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regulatory jurisdiction extends over corporate in the insurance of the capital and transfer

of securities, in addition to all intermediaries and person associated with the securities

market. SEBI can specify the matters to be disclosed and the standard of disclosure

required for the protection of investors in respect of issues; can issue direction to all

intermediates and other persons associated with the securities market in the interest of the

investors or of orderly development of the securities market and can conduct enquiries,

audits and inspection of all concerned and adjudicate offences under the Act. In short, it

has been given necessary autonomy and authority to regulate and develop an orderly

serious market. A code of conduct for each intermediary has been prescribed in the

regulations; capital adequacy and other norms have been specified; a system of

monitoring and inspiring their operations has been specified a system of monitoring and

inspecting their operations has been instituted to enforce compliance and disciplinary

actions are being taken against the intermediaries violating any regulation.

The Central Government may, by notification appoint for the purpose of this Act,

a Board by the name of the securities and exchange board of India under section 3 of the

SEBI Act. The board shall be a body corporate by the name aforesaid having perpetual

succession and a common seal with proper subject to the provision for this act to acquire

the hold and dispose of the property, both movable and immovable and to contract, and

shall by the said name, sue or sued. The head office of the Board shall be at Mumbai. The

Board may establish officers at other places in India. The SEBI has offices in Mumbai,

Calcutta, New Delhi and Chennai.

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The board shall consist of the following members namely:-

A Chairman.

Two members from amongst the officials of the Ministers of the Central

Government dealing with Finance and Law.

One member from amongst the officials of the Reserve Bank of India constituted

under section 3 of the Reserve Bank of India Act, 1934.

Two other members, to be appointed by the Central Government.

Functions of the Board

The SEBI shall protect the interest of the investors in securities and to promote

and development of and to regulate the securities market by such measures as it thinks fit.

The measures referred to therein may provide for:-

Regulating the business in stock exchange and any other securities markets.

Registering and regulating the working of stock brokers, sub-brokers, share

transfer agents, bankers to an issue, trustees of trust deeds, registrars to an issue,

merchant bankers, underwriter, portfolio managers, investment advisers and such

other intermediates who may associated with securities markets in any manners.

Registering and regulating in working of the depositories, participants, custodians

of securities, foreign institutional investors, credit rating agencies and such other

intermediaries as the board may, by notification specify in this behalf.

Registering and regulating the working of venture capital funds and collective

investments schemes including mutual funds.

Promoting and regulating self regulatory organizations.

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Prohibiting fraudulent and unfair trade practices relating to securities markets.

Prohibiting insider training in securities.

Regulating substantial acquisition of shares and take over of companies.

Performing such functions and exercising according to securities contract

(regulation) Act, 1956, as may be delegated to it by the Central Government.

Levying fees or other charges for carrying out the purpose of this section.

Conduction research for the above purpose.

Performing such other functions as may be prescribed.

Registration with SEBI

A person in the following capacity shall buy, sell or deal in securities after

obtaining a certificate of registration from SEBI, as required by Section 12.

An application shall be made for registration in the prescribed manner with the

prescribed fee. But the SEBI may, by order, suspend or cancel a certificate of registration.

Stock broker.

Sub – broker.

Share transfer agent.

Bank to an issue.

Trustee of trusted deed.

Registrar to an issue.

Merchant banker.

Underwriter.

Portfolio manager.

Investment adviser.

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Depository.

Mutual Fund.

DEPOSITORY PARTICIPANT

A depository is an organization which holds securities of investors in electronic

form at the request of the investor through a registered Depository Participant. It also

provides services related to transaction in securities.

A depository participant (DP) is an agent of the depository through which it

interfaces with the investors. A DP can offer depository services only after it gets proper

registration from SEBI. Banking and services can be availed through the branch whereas

depositary services can be availed through a DP.

As per the available statistics at BSE and NSE, 99.9% settlement takes place in

Demat mode only. Therefore, in view of the convenience in settlement through Demat

mode it is advisable to have a beneficiary owner (BO) account to trade the exchanges.

At present two Depositers viz. National securities depository limited (NSDL) and

Central Depositary Services (I) Limited (CSDL) are registered with SEBI.

NSDL

The first depositary in India established in Aug 1996 and promoted by Institutions

of National Stature Responsible for Economic Development of the country has since

established a national infrastructure of international standard that handles most of the

settlement of securities in dematerialized from in Indian capital market.

Using innovative and flexible technology systems, NSDL work to support the

investors and brokers in the capital market of the country. NSDL aims at ensuring the

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safety and soundness of Indian market places by developing settlement solution that

increase efficiency minimize risk and reduce costs. At NSDL, we play a quiet but central

role in developing products and services that will continue to nature the growing needs of

the financial industries.

CSDL

CSDL was set up with the objective of providing convenient, dependable and

secure depository services at affordable cost to all market participants. CSDL received

the certificate of commencement of business from SEBI in February, 1999. Honorable

Union Finance Minister, Shri Yashwant Sinha flagged off the operations of CSDL on

July 15, 1999. Settlement of trades in the demat mode through BOI shareholding Limited,

the clearing house of BSE, standard in July 1999.

All leading stock exchanges like the National Stock Exchange, Calcutta Stock

Exchange, Delhi Stock Exchange, the Stock Exchange, Ahmedabad etc. have established

connectivity with CSDL.

At the end of Dec 2005, over 5000 issuers have admitted their securities units of

mutual funds, certificate of deposits etc. into the CSDL system.

The categories that is eligible to become DP’s

As per regulation 19 (a) of SEBI (Depositories and Participants) Regulations,

following are the categories that are eligible to become DP’s.

A public financial institution as defined in section 4A of the Companies Act, 1956

(1 of 1956).

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A bank included for the time being in the second schedule to the Reserve Bank of

India Act, 1934. (2 of 1934)

A foreign bank operating in India with the approval of Reserve Bank of India.

A state financial corporation established under the provision of the section 3 of

the State Financial Corporations Act, 1951 (63 of 1951)

An institution engaged in providing financial services promoted by any of the

institution mentioned in sub clause (i), (ii), (iii), (iv) jointly or severally.

A custodian of securities who has been granted a certificate of registration by the

Board under sub section (1A) of section 12 of the Act.

A clearing corporation or a clearing house of a stock exchange.

A stock broker who has been granted certificate of registration by the Board under

sub section (1) of section 12 of the Act.

A non – banking finance company, having a net worth of not less than rupees fifty

lakhs.

Provided that such company shall act as a participant only on behalf of any other

person.

The Regulations empower NSDL to set its own selection criteria in the Bye Laws.

Therefore, the applicants must also adhere to the following criteria stated in NSDL bye

Laws.

The applicant should have a minimum net worth of Rs 1 crore.

The applicant should not have been convicted in any of the five years

immediately preceding the filling of the application in any manner involving

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misappropriation of funds and securities, theft, embezzlement of funds, fraudulent

conversion or forgery.

The applicant should not have been expelled, barred or suspended by SEBI, self

regulatory organization or any stock exchange.

VARIOUS DEPARTMENTS REGULATED BY SEBI

The following departments of SEBI take care of the activities in the secondary market.

SNo Name of the Department Major Activities

1. Market Intermediaries

Registration and

Supervision department

(MIRSD)

Registration, supervision, compliance monitoring and

inspections of all market intermediaries in respect of all

segments of the markets viz. equity, equity derivatives, debt

and debt related derivatives.

2. Market Regulation

Department (MRD)

Formulating new policies and supervising the functioning

and operations (except relating to derivatives) of securities

exchanges, their subsidiaries, and market institutions such as

Clearing and settlement organizations and Depositories

(Collectively referred to as ‘Market SROs’.)

3. Derivatives and New

Products Departments

(DNPD)

Supervising trading at derivatives segments of stock

exchanges, introducing new products to be traded, and

consequent policy changes

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STOCK EXCHANGES

The Securities Contract (Regulation) Act, 1956 (SCRAS) defines ‘Stock

Exchange’ as anybody of individuals, weather incorporated or not, Constituted for the

purpose of the assisting, regulating or controlling the business of buying selling or

dealing in securities. Stock exchange could be a regional stock exchange whose area of

operation/jurisdiction is specified at time of its reorganization or national exchanges,

which is permitted to have nationwide trading since inception. NSE was incorporated as a

national stock exchange.

Securities Market or Stock exchange is a place where buyers and sellers of

securities can enter into transaction to purchase and sell shares, bonds, debentures etc.

Further, it performs an important role of enabling corporate entrepreneur to raise

resources for their companies and business ventures through public issues.

The first organized stock exchange in India was started in Mumbai in 1875 with

the formation of the Native Share and Stock Broker Association. Thus the Mumbai stock

exchange is the oldest one in the country with the growth of joint stock companies, the

stock exchange also made a steady growth and at present there are 23 recognized stock

exchanges in our country with about 6000 stock brokers.

In India, there are only two online trading stock exchanges, one is BSE and other

is NSE.

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Functioning

Stock exchange is a place where buyers and sellers of securities can enter into

transaction to purchase and sell shares, bonds, debentures to raise resources for their

companies and their business ventures through public issues transfer of resources from \

those having idle resources to other who have a need for them is most effectively

achieved through a security market. Stated formally, security market provides channels

for reallocation of saving to investments and entrepreneurship. Savings are linked to

investments by a variety of intermediaries, through a range of financial products called

‘Securities’.

Soaring Sensex

The stock markets are on song, but their volatility and the rampant speculation deter

genuine investors from venturing into the market.

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At the Bombay Stock Exchange

The Indian stock markets are sizzling. The primary measure of the mood in the markets,

the Bombay Stock Exchange's (BSE) Sensex, appears to be on steroids. Analysts and

self-appointed market pundits predict the Sensex will be at 10,000 by the end of the year.

Citing recent economic performance, which shows that the Indian economy grew by 8.5

per cent in the first quarter of 2007-08, they say international investors see India as a

promising destination for investment. Skeptics remain muted amid the feel-good in the

markets. Indian markets continued to remain scam-prone. On October 21, the markets

tumbled by over 200 points. Although the Sensex recovered ground during the day, it

collapsed again the following day. The attempt to get domestic financial institutions (FI)

to prop the market failed. The media, which have generally aided the Bull Run in the

bourses, reported that that the Prime Minister's Office (PMO) was tracking the

happenings.

The government was only investigating the sharp increase in the price of "penny

stocks" - companies whose share prices have appreciated by as much as 1,000 per cent in

a matter of days in some cases. Earlier, Union Finance Minister P. Chidambaram said

Indian markets were in the "comfort zone". He asserted that there was "no scam in the

offing".

Chidambaram said he was not particularly concerned about the movement of the

Sensex. He said he would rather place emphasis on the price-earnings ratio (P/E), a

measure of the earning potential of equities in relation to their prices. Chidambaram said

that as long as P/E ratios remained in the "comfort zone", there was no cause for worry.

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Chidambaram said the government maintained a close watch. The Securities and

Exchange Board of India (SEBI) was looking into the sharp increase in the price of penny

stocks.

Although the Sensex recovered ground, gaining more than 400 points by October

29, several worrying issues remain unattended. First, there is growing evidence that the

volatility in Indian markets has increased significantly. In fact, it is not only increasing

but is far higher than that in most other markets worldwide.

Secondly, the stranglehold that foreign institutional investors (FII) have

established in Indian markets in recent years not only exposes investors to greater

volatility but also greatly destabilizes markets. There is growing concern that the size of

these players can have serious consequences for Indian markets, investors and regulatory

structures. Skeptical analysts and market-watchers point to the fact that the huge size of

these funds has no matching countervailing domestic force.

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The volatility in the markets and the rampant speculation that accompanies it has

been aided by a lack of regulatory oversight. The system of trading in the Indian markets

is like gambling. It also discourages investors from taking a long-range (of at least five

to10 years) view of the companies they are investing in. Instead, investors are primarily

interested in returns over the next few days, weeks or months."

Being Rated Amongst Top 20 Wired Companies

Rated among the top 20 wired companies along with Reliance, HLL, Infosys etc by

Business Today Jan 2004 edition

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Mumbai Stock Exchange

Mumbai Stock Exchange Limited is the oldest stock exchange in Asia with a rich

heritage. Popularly known as BSE it was establish as “the Native Share and Stock

Brokers Association” in 1875. It is the first stock exchange in the country to obtain

permanent recognition in 1956 from the government of India under the Securities

Contracts (Regulation) Act, 1956. The Exchange pivotal and pre eminent role in the

development of Indian capital market is widely recognized and its index. SENSEX is

tracked worldwide. Earlier an Association of Persons (AOP), the exchange is now a

demutualised and corporatized entity incorporated under the provision of the Companies

Act, 1956, pursuant to the BSE (Corporatization and Demutualization) Scheme, 2005

notified by the Securities and Exchange Board of India (SEBI).

National Stock Exchange

The National Stock exchange of India Limited has genesis in the High Powered

Study group on establishment of New stock Exchanges, which recommended promotion

of a National Stock Exchange by financial institutions (FIs) to provide access to investors

form all across the country on a equal footing. Based on the recommendation, NSE was

promoted by leading Financial Institution at the behest of the government of India and

was incorporated in November 1992 as a taxpaying company like other stock exchanges

in the country.

On its recognition as a stock Exchange under the securities contracts (Regulation)

act, 1956 in April 1993, NSE commenced operations in the whole sale Debt Market

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(WDM) segment in June 1994. The Capital Market segment commenced operations in

November 1994 and operations in Derivatives segment commenced in June 2000.

NSE stated trading in the equities segment (Capital Market segment) on

November 3, 1994 and within a short span of 1 year became the largest exchange in India

in terms of volumes transacted.

Trading volumes in the equity segment have grown rapidly with the average daily

turnover increasing from Rs 17 crores during 1994-95 to Rs 6,253 crores during 2005-06.

During the year 2005-06, NSE reported a turnover of Rs 1,569,556 crores in the equities

segment.

NIFTY

NIFTY is the sensitivity index NSE (NATIONAL STOCK EXCHANGE) NIFTY

is a basket of 50 constituent stocks. It consists of the 50 largest and most actively traded

stocks, representative of various sectors, on the National Stock Exchange.

REASONS OF MARKET UNSTABILITY

Portfolio adjustment made by the foreign institutional investors result in

destabilizing tendencies in the country's system. The best policy option is to reduce the

inflow of FII investment and focus on the creation of real wealth.

The expected but abrupt end to the Bull Run in India's stock markets, once more

focused attention on the volatility that has come to characterize India's stock markets.

This volatility has been visible in the medium and long term as well.

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These wild fluctuations have meant that for those who bought into the market at

the right time and exited at the appropriate moment, the average return earned through

capital gains were higher despite the extended Bull Run in the latter year.

The BSE Sensex display board at Church gate station in Mumbai.

Movements in the Sensex during these two years have clearly been driven by the

behavior of foreign institutional investors (FIIs), who were responsible for net equity

purchases of as much as $6.6 and $8.5 billion respectively. In sum, the sudden FII

interest in Indian markets in the last two years account for the two bouts of medium-term

buoyancy that the Sensex recently displayed.

A recent analysis, FIIs controlled on average 21.6 per cent of shares in Sensex

companies. Further, if we consider only free-floating shares, or shares normally available

for trading because they are not held by promoters, government or strategic shareholders,

the average FII holding rises to more than 36 per cent. In a third of Sensex companies,

FII holding of free-floating shares exceeded 40 per cent of the total.

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Given this presence of FIIs, their role in determining share price movements must

be considerable. Indian stock markets are known to be narrow and shallow in the sense

that there are few companies whose shares are actively traded. Thus, though there are

more than 4,700 companies listed on the stock exchange, the BSE Sensex incorporates

just 30 companies, trading in whose shares is seen as indicative of market activity. This

shallowness would also mean that the effects of FII activity would be exaggerated by the

influence their behavior has on other retail investors, who, in herd-like fashion tend to

follow the FIIs when making their investment decisions.

These features of Indian stock markets induce a high degree of volatility for four

reasons:-

Firstly, in as much as an increase in investment by FIIs triggers a sharp price

increase, it would in the first instance encourage further investments so that there

is a tendency for any correction of price increases unwarranted by price earnings

ratios to be delayed. And when the correction begins, it would have to be led by

an FII pull-out and can take the form of an extremely sharp decline in prices.

Secondly, as and when FIIs are attracted to the market by expectations of a price

increase that tend to be automatically realized, the inflow of foreign capital can

result in an appreciation of the rupee vis-a-vis the dollar (say). This increases the

return earned in foreign exchange, when rupee assets are sold and the revenue

converted into dollars. As a result, the investments turn even more attractive,

triggering an investment spiral that would imply a sharper fall when any

correction begins.

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Thirdly, the growing realization by the FIIs of the power they wield in what are

shallow markets, encourages speculative investment aimed at pushing the market

up and choosing an appropriate moment to exit. This implicit manipulation of the

market, if resorted to often enough, would obviously imply a substantial increase

in volatility.

Finally, in volatile markets, domestic speculators too attempt to manipulate

markets in periods of unusually high prices. Thus, most recently, the Securities

and Exchange Board of India (SEBI) is supposed to have issued show-cause

notices to four as-yet-unnamed entities, relating to their activities on around Black

Monday, May 17, 2004, when the Sensex recorded a steep decline to a low of

4505.

MARKETS BOUNCING AGAIN

During the year ending, the markets seemed have braced for a Happy New Year,

with both Sensex and Nifty picking up, after a month long slump, on the back of global

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brightening. At that time, Sensex secured 625pts, while Nifty added 343pts. During that

period, Sensex also hitted the 20-k mark, significantly without the rallies relying much on

foreign institutional investors.

Data gathered from reports, reveals that, the FII’s net investments of Rs 220

crores was surprisingly beaten by domestic institutional investors who invested up close

to about Rs 1734 crores in the market. If comparison is made between the 50-scrip Nifty

with the 30-scrip Sensex, we find that the Nifty had outperformed, that too taking two

times advanced.

As a result, in Asian markets, all indices went up including, Hang Seng, Nikkei,

Seoul composite, etc. as a matter of exception, the Chinese stock market could not

perform and fell about 4%. Some investment experts had the view that the Chinese

market was over-valued. Even the investment guru, Mr. Warren Buffet termed it as a

“Too hot”. This situation favored India, as it seemed better and safer destination to park

the funds. To be a in a major development, NSE widened its F&O segments by

introducing 150 new scrips. It resulted in an increased turnover at NSE significantly

claiming some portion of BSE too. On this domestic front also, the auto makers seemed

to rule the world as Tata motors, Mahindra & Mahindra, etc, submitted their collective

bids for Jaguar and Land Rover. This showed the strong position of Indian stock market.

STOCK MARKET CRASH

January 21, 2008

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Black Monday saw bloodbath on Dalal Street as the Indian stock markets crashed

by over 1430 points in afternoon trade (the market has since then recovered somewhat),

reminding investors that there is no one-way bet on the stock market.

Major crashes since 2000

May 2006

On May 22, 2006, the Sensex plunged by 1100 points during intra-day trading,

leading to the suspension of trading for the first time since May 17, 2004. The volatility

of the Sensex had caused investors to lose Rs 6 lakh crores ($131 billion) within seven

trading sessions. The Finance Minister of India, P. Chidambaram, made an unscheduled

press statement when trading was suspended to assure investors that nothing was wrong

with the fundamentals of the economy, and advised retail investors to stay invested.

When trading resumed after the reassurances of the Reserve Bank of India and the

Securities and Exchange Board of India (SEBI), the Sensex managed to move up 700

points, still 450 points in the red.

The Sensex eventually recovered from the volatility, and on October 16, 2006, the

Sensex closed at an all-time high of 12,928.18 with an intra-day high of 12,953.76. This

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was a result of increased confidence in the economy and reports that India's

manufacturing sector grew by 11.1% in August 2006.

January 2008

In the third week of January 2008, the Sensex experienced huge falls along with

other markets around the world. On 21 January 2008, the Sensex saw its highest ever loss

of 1,408 points at the end of the session. The Sensex recovered to close at 17,605.40 after

it tumbled to the day's low of 16,963.96, on high volatility as investors panicked

following weak global cues amid fears of a recession in the US.

The next day, the BSE Sensex index went into a free fall. The index hit the lower

circuit breaker in barely a minute after the markets opened at 10 AM. Trading was

suspended for an hour. On reopening at 10.55 AM IST, the market saw its biggest intra-

day fall when it hit a low of 15,332, down 2,273 points. However, after reassurance from

the Finance Minister of India, the market bounced back to close at 16,730 with a loss of

875 points.[2]

Over the course of two days, the BSE Sensex in India dropped from 19,013 on

Monday morning to 16,730 by Tuesday evening or a two day fall of 13.9%.[2]

Every dark cloud has a silver lining

A US depression is on anvil. Though not confirmed but in a hush way it is

becoming the talk of the town. According to many experts the Depression in US

Economy has already arrived. The mess of sub-prime mortgage has become somewhat

unmanageable and is slowly taking the US towards an economic recession. The federal

Bank of America is trying hard to keep this situation under control. The recent reduction

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in interest rates and announcement of relief package are some of the steps taken in this

direction.

However, this US depression is affecting the world economy in a big way. US

investors, in fear of a deep recession, want to liquefy their assets and, therefore, are

making heavy selling of their stocks. This has affected the stock markets of entire Globe.

The Indian stock market is no exception. The market is very uncertain and nobody knows

exactly where it will head in the days to come. Owing to such fluctuations in the market,

millions of small investors in India have lost their money and sleep.

The positive effect of this US depression for India

First positive effect of this Depression is that the Indian stock market is again

returning to its core fundamentals. For the last few months the market was soaring at such

a high pace that it defied any business logic or commonsense. People were not ready to

listen the same advice and everybody was ready to ride this bandwagon of a super bullish

environment. The pace in the market was primarily due to heavy buying from big

investors (FIIs to be precise). However, this buying was so huge that an imaginary

atmosphere of ever increasing Sensex was developed.

It is common knowledge that Share prices should be determined on the basis of

the performance of the companies in their respective fields. However, the stocks of these

companies were telling entirely different stories. The stocks which used to sell on a price

range of 15 to 20 Price by earning ratio (P/E) were being sold for a P/E ratio of 45-50.

This price was simply an inflated price with no solid logic behind it. However, people

were in a rush to buy shares even on these prices on the belief that the prices will soar

more and they will be able to make some serious cash.

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The recent fall in the stock market has helped in cooling off the heated share

prices and has brought a common sense in the market. The prices have come down to

their realistic value and this in fact is a very positive development for the Indian

economy. The fall in prices has given a buying opportunity to those investors who

wanted to buy stocks of companies but could not do so owing to their exorbitant prices.

In the long run, this price correction will greatly help the Indian companies as only long

term and serious investors will be able to get the real profit. The short term and non-

serious investors will slowly move away and stability will come in the market.

The second positive development of this US depression will come in the form of a

fall in the global prices of Oil. A US depression clearly means a fall in the demand of oil.

The lowering of demand will result in the fall of oil prices. This fall in oil prices will help

India and China the most as these economies are having the fastest growth rate and a

decrease in oil prices will keep deflation in control. The end result: more demand and

more production.

There is one scenario, however, which may spoil the party. If the OPEC countries

(the group of Oil exporter’s countries) decide to lower their oil production in view of fall

in demand from America, there will again be a increase in the global oil prices. It is,

however, believed that OPEC can be persuaded for not doing this.

The third and final benefit from a US depression for India is that soon we may see

a fall in the interest rate here. As US federal bank is regularly lowering it’s interest rates

to control the economy, the investment in US is becoming less and less attractive. As a

result, the big investors are heading towards other profitable markets like India. This has

resulted into a big dollar inflow into India making our currency rupee very strong which

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is pinching the exporters. Further, as interest rates are at their peak at the moment, this,

along with a strong rupee has made many Indian companies postpone their investment

plans for future. This situation, however, cannot last for long as doing so will hamper the

growth rate. The only solution available is to decrease the interest rate which will make

lending easy and spur the growth in many sectors. This will increase the inflow of money

into the economy and give a boost to the demands. Further, a lower interest rate will also

put a break on dollar inflow as the investment in India will become less profitable.

Though, today, the Reserve Bank of India has not announced any decrease in interest rate

and has asked the Banks to take a decision on their own, it is certain that sooner or later a

reduction in interest rate is inevitable. Since India’s economy is not heavily dependent on

US Economy and it has its own huge domestic market, a lower interest will give a boost

to the production and help the economy.

REASONS OF CRASH IN A NUTSHELL

The recent stock market crash was not unexpected. The market just required a

trigger and when it got it, it fell down like the jack of cards.

There were a number of factors responsible for this heavy loss:-

Firstly, during the period between August and December, the Sensex touched new

height which was triggered by mainly five companies, namely:-

Reliance Industries Limited

Reliance Energy

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Larsen & Toubro

HDFC Bank

ICICI Bank

All these companies made an overall impact of about 55% on the market. This

was not a positive sign for a market since the trading in Indian stock market greatly

depends upon the market sentiments. Actually, what happened was that when the Sensex

peaked up, the midcaps and small caps also showed some rise. When it was perceived

that the Sensex will touch new heights then these momentum shares went to their peak

levels. There were some shares which became four times oversubscribe of their actual

value. Among them, some common names are:-

Reliance Petroleum

Reliance Natural

Ispaat Industries

Essar Oil

The investors got huge profits on investing in such companies. Gradually the

serious investors turned into speculators and this speculative behavior made them to bear

heavy losses.

Secondly, the unexpected behavior of FIIs became a major cause of the crash.

Generally, during December i.e. the Christmas time, the FIIs do not show any market

momentum. But this year, was an exception, the FIIs went on buying from the Indian

market due to which there was a continuous inflow of funds in the market. This resulted

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in peaking up the share prices. But suddenly, when FIIs drew all the money in one time

from the market, it just dashed down.

Thirdly, the international market was not in a good mood at that time. The main

issue of concern, at that time was the US subprime crisis. This crisis was not yet solved

and a new issue raised its heads up in India, which were the participatory notes (P-notes).

Fourthly, there is a change in the global investment climate. One of the primary

triggers is the huge fear of the United State’s economy going into a recession with

foreign institutional investors trying to reallocate their funds from risky emerging

markets to stable developed markets.

Fifthly, the current volatility is also linked to global bourses. There is a big

correlation among global markets. The presence of hedge funds across asset classes,

along with increased global movement of capital, has increased event-related volatility.

Volatility in commodities markets has also significantly affected equity markets.

Capital Inflow into India

Currently, India as an emerging market is on the radar screen of investors

and fund managers worldwide.

The impressive growth story, booming real estate and infrastructure makes

India an attractive investment destination for ample liquidity floating

around in the world markets at the moment.

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In September 2007, investments during 2007 by foreign funds crossed the

$11-billion mark, surpassing the previous high of $10.8 billion recorded

during the whole of 2005. Foreign direct investment nearly tripled in the

past financial year to US$16 billion from US$5.5 billion a year earlier.

IMPACT

The rise in rupee will have an adverse impact on the fortunes of sectors dependent

on earnings in dollars like IT, textile, auto component manufacturers, BPOs and

KPOs etc.

As the amount of Rupees per Dollar EARNED will decrease, the pressure

on margins of companies in these sectors will be immense. Already, these

guys have started feeling the pinch and are demanding a rescue act from

the government.

According to the CII’s 19th Business Outlook Survey of Exporters, 71 %

respondents expect a negative impact on their bottom-lines, while 29 % of

respondents expect status quo.

The news is good for importers whose buying costs will greatly decrease as the

number of rupees per dollar GIVEN goes down.

Already we have seen a significant surge in the export numbers. Data

released from RBI shows that India’s import of automobiles went up by

whopping 77.3 per cent and alcoholic beverages by 32.8 percent in the

current financial year.

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Overall imports have shown a rising trend, largely due to high imports of

non-oil items. Non-oil imports have grown by 42.85 per cent higher so far

this year, compared with last year.

Data on imports of sensitive items showed automobile import increased to

Rs 350.52 crores from Rs 197.75 crores, while that of alcoholic beverages

rose to Rs 41.78 crores from Rs 31.45 crores.

Imports of sensitive items from Indonesia, US, Brazil, Germany, Japan,

Thailand, Australia, among others have risen, while those from Argentina,

China, Ivory Coast, Malaysia and Sri Lanka have shown a decrease in

rupee terms during April-July 2007-08.

India imports 70-75 percent of its oil requirement. Even if the cost of oil

per barrel has hit a record high of $84 in recent times, the appreciating

rupee definitely helps to soothen the harshness of oil price increase.

As India pays in dollars for its oil imports, the cost lowers significantly

even as the rupee gains in strength. If at $84 to a barrel India would pay

Rs 3, 444 (assuming a dollar rupee rate of Rs 41 for simplicity) for every

barrel, at Rs 39.91 India will have to pay only Rs 3,352 for every barrel, a

gain of Rs 91.

A stronger rupee, will also force Indian companies to become even more efficient,

which will make them more competitive in the global market, especially as

China’s currency slowly appreciates over the next couple of years.

STEPS TAKEN BY RBI

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The rupee exchange rate is neither completely free-floating nor fixed, but is

“managed” by the Reserve Bank of India through buying and selling other currencies. Up

until April, the Reserve Bank was buying lots of U.S. dollars, as much as $24 billion to

keep the rupee at around 44 to the dollar. But with investor sentiment so hot on India and

money pouring in from abroad, the Reserve Bank found itself having to spend more and

more on foreign currencies just to keep the rupee stable. When inflation shot up to over

6% in April, Bank officials appeared to decide to stop buying dollars.

Instead of going in for direct intervention, the RBI has taken the following

indirect measures to check the rupee rise:

Overseas investment limit of corporate enhanced to 300 per cent of net worth

from 200 per cent.

Mutual funds allowed investing up to $4 billion abroad ($3 billion now).

Ceiling on prepayments of foreign borrowing increased to $ 400 million from $

300 million.

No questions asked remittances/investments’ of individuals raised to $100,000

from $50,000.

Interest rates on FCNR deposits have been reduced below LIBOR and those on

NRI rupee deposits equated to LIBOR - effectively near-zero rates given forward

premiums.

Participatory notes issue

On October 16, 2007, SEBI (Securities & Exchange Board of India) proposed

curbs on participatory notes which accounted for roughly 50% of FII investment in 2007.

SEBI was not happy with P-notes because it was not possible to know who owned the

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underlying securities, and hedge funds acting through P-notes might therefore cause

volatility in the Indian markets.

This was, however not the end of the volatility. The next day (October 18, 2007),

the Sensex tumbled by 717.43 points — 3.83 per cent — to 17998.39. The slide

continued the next day when the Sensex fell 438.41 points to settle at 17559.98 at the end

of the week, after touching the lowest level of that week at 17226.18 during the day.

FORECASTING :-

The effect of the housing/lending stocks collapse has spread beyond housing and

disrupted global financial markets. Deregulated foreign and domestic hedge funds are

forced to re-evaluate their risks and retail investors are unwinding their leveraged

investments. Together they are causing increased volatility in the fixed income, equity

and derivative markets.

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The "Contagion" effect -

Access to credit lines will be cut aggressively.

Sub-prime lending and leveraged loan markets may shut down or at least

hibernate for some time.

Although the meltdown may pop up some good opportunities - the shockwaves

from the US subprime collapse will put the private equity deals on hold for the

next few months

Who is going to fail next?

The situations indicate that Bear Stearns has problems only with those CDOs

issued in respect of Mortgage Backed Securities. Those CDOs were issued at the peak of

the US housing market, so they have the least float. The older CDO issues will have more

headroom before defaults become a problem for them.

Do not invest in penny stocks

Penny stocks and junk scripts look attractive to the investor when the indices are

rising, since the price of these shares usually rise faster than the rise in prices of other

shares. However, then the market falls, the investor is left with junk, which has no value.

As a matter of principle, you should invest in stock of the only such companies whose

fundamentals are known to you. Do not depend on tips, however reliable the source of tip

may be. Most of the tips are generated by people with vested interest. Even when the

source of the tip is genuine, the time frame the issuer has in mind may be different. If you

are tempted to act on a tip, study facts before you decide to go ahead.

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Do not panic

This is very important. More money is made in stock market by remaining

inactive. It is foolish for a long-term investor to be excited or subdued by the market

ticker. CNBC channel is for the short-term traders and day-traders, do not let the opinions

expressed there affect your investment decision. If you are confident your investment is

fundamentally strong, every fall should give you an opportunity to buy rather than sell.

Of course, while you do that keep in mind the principle I have narrated in the next

paragraph.

Don't pull your flowers and water your weeds

This strong advice comes from Warren Buffet, the most successful disciple of

Ben Graham. The greatest mistake most investors make is to sell the shares that have

appreciated, and hold the ones, which are giving a negative return. The investment

strategy should be the other way round; you should sell the losers and let the winners

ride.

I do not mean that you should sell every share that has depreciated. The right

course is to keep pruning your field regularly to identify the weed so that they could be

removed, and to identify the flowers that should be watered as long as their fundamental

value is below the prevailing market price.

Do not invest in the company whose business you do not understand

If you can understand a business and you find value there, invest. Do not be

tempted to invest in industry about which you do not have much idea. While there is so

much money to be made in technology shares, yet if you do not understand the business,

it is better you do not go into it. My personal investment philosophy is to invest in the

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business, which I would be comfortable running on my own. I apply the same principles

even when my investment is as low as 10 shares.

Do your own research

Security analysis is not as difficult as it may seem. You do not have to be a

qualified analyst to do the analysis. A basic book on reading the financial statements of a

company will be a great investment. When I say that more money is made by being

inactive in the market, I certainly do not mean that you should invest and forget. On the

other hand, you should keep reviewing the performance of the company you have

invested in.

OBJECTIVE

The objective of project is to gain knowledge about how an organization works and in

particular setup of a stock broking house.

the primary objective of which was to obtain a feedback from the clients of

SHAREKHAN. Particularly about their experience while opening the online trading

account with SHAREKHAN.

The secondary objective of this project was to help out the clients with their

problems in HMR to the extent possib

Primary objectives of the project are:-

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The primary objective is to know how the theoretical knowledge is applied in

practice. It is also bridges the gap between the theoretical knowledge and practical

aspects and provides professional exposure to the candidates as well.

In addition to the above finding out the investor’s expectations from the stock

market that is Shares and Derivatives.

Secondary objective:-

The secondary objective of the study is to understand the different investment

options available in the stock market, how the investments are beneficial to the investors,

what are the risks involved, how the broking company operates etc.

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METHODOLOGY

Methodology Specifies:-

The objectives of the study.

The method of conducting.

The tools for collection of data.

Approach of measurement and analysis of data.

To collect specific data from concerned persons through questionnaire as well as

informal decision.

Sample size

50

Sources of information:-

Primary Sources:-

Through Questionnaire.

Face to face interview.

Normal decision.

Secondary Sources:-

Record maintained by the company.

Internet sites likes, www……………..

Book’s like Financial Management and advance Financial Management.

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RESEARCH METHODOLOGY

Data Sources - Primary Data,

- Secondary Data

Data sources:

Secondary Data

Under Secondary sources, we tapped information from internal & external sources. We

made use of Internet (such as search engine www.google.com),

www.icicidirect.com

www.indiabulls.com

and miscellaneous sources (such as brochures, pamphlets, library) under external

sources.

Primary Data

Primary data is a data that is collected for the first time in the processing of the

analysis.

The researchers have adopted the contact through telephone for the purpose of

collecting Primary data. The researchers discuss with Team Manager and employees of

the company to get information about competitors of SHAREKHAN.com.

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ANALYSIS

To make our research project most effective in a given time period of 15 days

surveyed the information of the competitors. We undertook both Explorative as well as

Conclusive Research Design. The data has been collected from both Primary as well as

Secondary sources and we also did the fieldwork for which utmost care has been taken to

keep project unbiased from personal opinion.

FINDINGS AND ANALYSIS

Findings

On surveying various people who are involved in share trading both as trader as

well as investor, we found that brokerage is the most important factor on which people

select / opt a broking house, followed by image , convenience in trading , customer

service, features, tips & suggestion & AMC.

MOST IMPORTANT FACTOR WHILE SELECTING A BROKING HOUSE

AMC

TIPS & SUGGESTION

FEATURES

CUSTOMER SERVICE

CONVINIENCE(INTRADE)

IMAGE

BROKERAGE

FAC

TOR

S

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What is interesting to note is the weighted contribution of these factors towards

decision making. Although brokerage leads the pack it has only 19% contribution, and is

closely followed by broking houses’ image with 18% and convenience in trade with 16%.

AMC & tips & suggestions having only 10% contribution each towards decision making

end up the pack.

PIE CHART DEPECTING MOST IMPORTANT FACTOR IN SELECTING A BROKING HOUSE

19%

16%

12%

15%

10%10%18%

AMC TIPS & SUGGESTIONCUSTOMER SERVICE FEATURESCONVINIENCE(IN TRADE) BROKERAGEIMAGE

On surveying SHAREKHAN Customer why they opted for same, we got to know

it was because of image SHAREKHAN carries in the market, followed by its competitive

brokerage, convenience in trade, features, customer service, tips and suggestions, and

AMC.

REASON FOR SELECTING SHAREKHAN

AMC

TIPS & SUGGESTION

CUSTOMER SERVICE

FEATURES

CONVINIENCE(IN TRADE)

BROKERAGE

IMAGE

FAC

TOR

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Analysis

Please mark √ in the appropriate brackets:

In which of the following age brackets do you fall:

18-30 □

30- 45 □

45 – 60 □

60 and above □

Age of the investors:- From the survey it can be seen that there are most

of the investors are under age 30-45.

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Please select your respective occupation:

Service □

Profession □

Business □

Others □

Occupation of investors:- From the survey I found that 40% investors are

businessman, 30% investors are serviceman, 25% are professionals and 5% are

others.

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Investment Experience

How long you have been investing (in investment funds, stock, bonds or foreign

exchange trading)?

No experience

< 3 years

3 to 6 years

> 6 years

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Financial Situation

What is your currently disposable income ?

Below 20000

20000 -50000

50000-80000

Above 80000

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What percentage of your total liquid asset (i.e. asset including self occupied

property, emergency cash etc.) will/have you invest/invested?

> 50%

26% to 50%

10% to 25%

< 10%

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Investment Objective

What is your investment objective?

To preserve the principal and earn a stable amount of regular income.

To generate a high amount of regular income.

To generate capital appreciation with regular income.

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To maximize the growth potential of my assets.

Which of these statements would best describe your attitude towards risk?

I can tolerate a very low degree of risk, as capital preservation in crucial to

me.

I can tolerate some risk and look for some capital growth to keep pace

with inflation.

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I can tolerate some risk and look for moderate capital growth above

inflation.

I can tolerate a high degree of risk and look for the highest capital growth

potential.

How do you prefer Trading?

Online □

Offline □

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Why do you prefer Trading Online?

Faster Transactions □

Online Analysis □

Convenient □

Lesser Charges □

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Online Facility: From the survey it can be seen that there has been an increase

in the degree of confidence an investor attaches towards online trading of shares

as the majority of the sample comprised of people who professionals who are

conversant with the internet. But the majority of the people from the business

community depend on offline trading through their broker’s

Why do you prefer Trading Offline?

Brokers Advice □

Higher Exposure Limit □

Secure Transactions □

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Not Comfortable with Online □

Why Offline Trading: Out of 22 people who preferred Offline trading 36% of

people preferred it because of the valuable suggestion of Broker. They carried

out their transactions by consulting with their broker. Some people also preferred

Offline Trading because of higher exposure limit in Offline Trading as compared

to Online Trading.

How much your decision to invest in securities depends on the

advice from your broker?

Least agree □

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Somewhat agree □

Agree moderately □

Agree to a great extent □

Strongly agree □

.

Broker’s Advice: It can be seen that 58% of the sample had somewhat agreed

that their investment decision depended on the advice of the brokers. Thus the

brokerage firm’s need to concentrate on the credibility the investor’s attach to the

broker’s advice during investment.

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How much your decision to invest depends on your personal

analysis/self evaluation of the securities/ derivatives?

Least agree □

Somewhat agree □

Agree moderately □

Agree to a great extent □

Strongly agree □

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Personal Analysis: It can be clearly seen that 45% of the sample were confident

in their own personal analysis to arrive at a decision related to investment. This

may be the result of the efforts undertaken by various organizations in improving

the investor’s attitude towards the market

Do you invest in listed companies with good current market price?

Least agree □

Somewhat agree □

Agree moderately □

Agree to a great extent □

Strongly agree □

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Market Price: The chart shows that majority (68%) of the investors

strongly agree that the current market price of the equities is the most

dominant factor affecting their investment. This figure implies the

relative immaturity of the majority of the sample as most technical

analyst’s are of the opinion that historical data pertaining to the

performance of the equities should influence investor’s decisions

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How much your decision to invest depends on using analyst’s

recommendations (privately circulated or published)?

Least agree □

Somewhat agree □

Agree moderately □

Agree to a great extent □

Strongly agree □

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Factors that would improve the current securities investment

scenario:

Better Regulations□

Market information □

Government □

Lesser scandals □

Intermediaries □

Factors to improve Investors Confidence in future: It is clearly seen

from the survey that investor’s confidence in capital market would increase

if there would be Lesser Scandals

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SHAREKHAN. COM

ICICIDIRECT. COM

INDIABULLS

A/C OPENING CHARGES

Nil 750/-(waive off if trading is more than Rs. 1 lakh)

1000(offline & webbased)1750(software)

DEMATA/C CHARGES

FREE (1ST YEAR)

AND 300/-P.A.

FROM

2ND YEAR

ONWARDS

FREE FOR 1ST YEAR

AND 500/- P.A. FROM 2ND YEAR

ONWARDS

NO AMC

TYPE OF A/C

3(off line,fast trade & speed trade)

Web based Web based& software

TRADING

THROUGH

WEBSITE OR SOFT-WARE

BOTH WEBSITE BOTH

SHAREKHAN.COM

ICICIDIRECT.COM

INDIABULLS

NSE/BSE/

DERIVA-TIVES/

ARBIT-RAGE/

MUTUAL FUNDS

NSE/BSE/

DERIVATIVES/

COMMODITIES

NSE/BSE/

MUTUAL

FUNDS/

Derivatives

NSE/BSEDERIVATIVES

SOFT-WARECHARGES

500/-P.M.

(NEGOTIABLE

N.A. N.A.

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ON BROKERAGE)DAIL-N-TRADE

UNLIMITED On 21st

call Rs 20/-

per call(P.M.)

RM NUMBER

PROVIDED

FOR

TRADINGDEMAT TRANSAC-TION CHARGES

NIL (THROUGHSHAREKHAN)

INCLUDINGIN BROKERAG(Rs35)

RS. 17/-

PER TRANSACTION

(ON SELLING)TIE UP WITH BANKS

HDFCBANK, ICICIBANK ONLY(COMPULSORY)

HDFC BANK,

BROKE-RAGE

.03%(INTRADAY)

.3%

(DELIVERY)

.07% (INTRA-DAY)

.75%

(DELIVERY)

.04%(INTRADAY)

.4%

(DELIVERY)

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Durable DotcomsTen years into the internet age, a brief history of the dotcoms that have weathered the crisis and emerged stronger for it.

- Business Today, September 11, 2005

Pure Click To Click & Brick..A Successful Transition

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.

Recommendation

Recommendation for Share Khan Ltd.

From the survey it can be seen that there has been an increase in the

degree of confidence an investor attaches towards online trading of

shares as the majority of the sample comprised of people who

professionals who are conversant with the internet. But the majority of the

people from the business community depend on offline trading through

their broker’s

Share Khan Ltd. Should try to track clients from BRO’s and software companies

as in these companies majorities employees fall into the age group of 30-45 that is

young influential, they should be the mainly targeted because these people have

disposable income and are high risk taking people so they would be interested

Demat account and Trading.

Share Khan Ltd can also target colleges and B-schools for growth. Company can

sponsor event in these places so that more and more people will get to know about

the company. The company can also organize small seminars.

Share Khan Ltd has recently opened many new branches in Pune area. They have

clients from various categories and for convenience of the client. Share Khan Ltd

should make tie-ups with other banks (ICICI & HDFC Bank).

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Share Khan Ltd should give knowledge of derivative product. Derivatives product

concern Future and Options for hedging positions.

Share Khan Ltd can also use the method of mass marketing by giving

advertisements on local cable network, newspapers and can distribute pamphlets

in public places.

Recommendations for investors

Some of the most common mistakes that investors should avoid are as follows:

Buying tips:

In market, punters and market makers use to the optimum trading. What you as an

investor should do is not buy anything that you do not understand. Do your own research.

Trading too much:

The trading bug is infectious and hard to get rid of. Trading reduces returns. The

most common mistake that investors should realize is that companies are meant as

‘investments’ and not as trading opportunities. You start making more mistakes with

more number of trading decisions.

Buying into market trends:

The most common mistake is that people buy according to market trends instead

of buying businesses. A bull run does not mean that a company with a bad business will

do well. Your stock will only move up if profits surpass expectations.

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Buying junk stocks:

Taking a position in a stock, which has not business model, can be dangerous.

You may be left with dud paper at the end of day. ‘Vanishing Companies’ are common

place in India.

Over confidence:

Do not be overconfident. Many investor fall pray to over confidence, trading too

often and these blunders can really cost you. Never bypass the basic tenets of investing.

Panic:

Fear stops you optimizing profit or minimizing losses. Let fundamentals dictate

your decisions not emotions.

Chasing performance:

Too many investors buy stocks when they are at their peak, after a long run-up.

The fundamental rule is “Buy low, sell high”.

If investor does not want to take more risk and he is interested in investing share

market then investor can go for long term investment in share market. As we see from the

above data that if any person can hold the share of above mentioned companies for one

year he can book the average return of 30%.

Finally, my opinion is that outperforming the market is difficult task. Investor

must be update himself regarding the current performances of the companies in which he

invested and willing to invest.

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Conclusion

At the end of this report, I would like to conclude that the Indian Capital Market

is a puzzle and it is very tough call to anticipate any conclusion on it and making

suggestion to the individual investor. But Share Khan Ltd has got success in solving it by

their eminent research team at an above average point.

As per the report, the market is likely to go up is coming years because of

development in various industrial sector and infrastructure. Share Khan Ltd has scope to

expand and many areas to work on. I hope suggestion made by me will be helpful to

Share Khan Ltd in future.

Share Khan Ltd will go on to explore new heights in future. Share Khan Ltd has to

implement its hardcore marketing effort to remain always strong in this competitive

world.

At the end, I would like to say that sometimes and rumors derived the capital

market rather than research, technical and fundamental analysis.

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Limitations

Conversion ratio of customer is very low.

Most of the people are having conservative thinking and do not have any idea on

capital market.

People are not willing to disclose their portfolio.

The focus of study is only on share market because is such a short span of time it is very

difficult to study the whole capital market and its functions

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Annexure

Questionnaire

Please mark √ in the appropriate brackets:

In which of the following age brackets do you fall:

18-30 □

30- 45 □

45 – 60 □

60 and above □

Please select your respective occupation:

Service □

Profession □

Business □

Others □

Investment ExperienceHow long you have been investing (in investment funds, stock, bonds or foreign

exchange trading)?

No experience

< 3 years

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3 to 6 years

> 6 years

Financial Situation

What is your currently disposable income ?

Below 20000

20000 -50000

50000-80000

Above 80000

What percentage of your total liquid asset (i.e. asset including self occupied

property, emergency cash and any other outstanding financial commitments)

will/have you invest/invested?

> 50%

26% to 50%

10% to 25%

< 10%

Investment Objective

What is your investment objective?

To preserve the principal and earn a stable amount of regular income.

To generate a high amount of regular income.

To generate capital appreciation with regular income.

To maximize the growth potential of my assets.

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When do you expect to start withdrawing your investment?

Not now, but with in 2 years.

In 2 to 5 years.

In 5 to 10 years.

Not for at least 10 years.

Which of these statements would best describe your attitude towards risk?

I can tolerate a very low degree of risk, as capital preservation in crucial to

me.

I can tolerate some risk and look for some capital growth to keep pace

with inflation.

I can tolerate some risk and look for moderate capital growth above

inflation.

I can tolerate a high degree of risk and look for the highest capital growth

potential.

Attitude to short term risk

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Which one of these statements would best describe would best describe if the

value of your portfolio decline by 15% in 3 months?

I’ll hold my stock.

I’ll sale it partially.

How do you prefer Trading?

Online □

Offline □

Why do you prefer Trading Online?

Faster Transactions □

Online Analysis □

Convenient □

Lesser Charges □

Why do you prefer Trading Offline?

Brokers Advice □

Higher Exposure Limit □

Secure Transactions □

Not Comfortable with Online □

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How much your decision to invest in securities depends on the

advice from your broker?

Least agree □

Somewhat agree □

Agree moderately □

Agree to a great extent □

Strongly agree □

How much your decision to invest depends on your personal

analysis/self evaluation of the securities/ derivatives?

Least agree □

Somewhat agree □

Agree moderately □

Agree to a great extent □

Strongly agree □

Please select your level of confidence on online trading of shares and

derivatives:

Least confidence □

Somewhat confident □

Moderately confident □

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Confident to a great extent □

Absolute confidence □

Do you invest in listed companies with good current market price?

Least agree □

Somewhat agree □

Agree moderately □

Agree to a great extent □

Strongly agree □

How much your decision to invest depends on using analyst’s

recommendations (privately circulated or published)?

Least agree □

Somewhat agree □

Agree moderately □

Agree to a great extent □

Strongly agree □

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Factors that would improve the current securities investment

scenario:

Better Regulations□

Market information □

Government □

Lesser scandals □

Intermediaries □

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Bibliography

1. www.sharekhan.com .

2. www.nse.com

3. www.ncfm.com

4. www.google.com

5. www.bse.com

6. www.msn.com

7. Advance financial management by khan & Jain

8. Financial management by I M Panday

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