share pointsummit vancouver2014 habanerocp case study
DESCRIPTION
Habanero worked with CP to create a fully responsive, enterprise website in just 90 days. This presentation was originally delivered at the SharePoint Summit 2014 in Vancouver.TRANSCRIPT
Canadian Pacific’s new fully
responsive SharePoint websiteSteve Sugars, New Media and Technology Manager, CP
Mallory O’Connor, Practice Lead, Customer and Member Portals, Habanero
Practice Lead, Customer and Member PortalsHabanero Consulting Group
New Media and Technology ManagerCP
mallory o’connor
Hello!
steve sugars
Early indicators of success, next steps for cpr.ca
Outcomes and roadmap
Today’s topics Features and technical highlights
Solution review
From research to prototype
Building the vision for cpr.ca
How we did it…in 3 months!
Process
Context for the initiative
A new website: why now?
Why SharePoint?
Platform selection
Insights and tips but no tricks (just hard work)
Key takeaways
Q & A
vancouver calgary toronto
thrivepeople and
organizations
we are
passionateabout helping
We SharePoint
• Makes organizations safer and healthier• Helps people build amazing careers• Improves customer experiences • Increases company performance
Our digital team
Our digital team
Case Study:
CP’s new fully responsive SharePoint website
A new website: why now?
+ 65% mobile devices
+ 90% increase in tablets
Desktop slightly down
MOBILE TRAFFIC
404 ERRORS
+ 45% increase (2013 v 2012)
Search + stand alone mobile site
Challenging user experience
BOUNCE RATE
Over 50%
Mobile experience + content
New CEO = big changes
Add photo of ogden yard<steve>
New message = new brand
CPR.ca = business tool
Financial success
Building the vision
Research and strategy
Internal research
Research and strategy
Listeninglabs
Internal research
Research and strategy
Peerreview
Listeninglabs
Internal research
Research and strategy
Peerreview
Inspiration
Listeninglabs
Internal research
Vision for the new CPR.ca …
1. Capture qualified business leads.
2. Focus on the customer experience (region, lifecycle, industry).
3. Be easily maintained by the business, not IT.
4. Use plain language to answer common questions and concerns.
5. Provide a seamless and responsive experience across devices.
The new CPR.ca will…
Communicated the vision
<image of angela with the site on an iPad>
Why SharePoint?
Years on SharePoint
Enterprise investment in the platform across multiple channels: the existing website and intranet
• Insourcing strategy• Consolidation of infrastructure and
applications• Support and sustainment
Efficiencies and in-house skillset
• New sales organization• Quality revenue• Qualified leads
Business needs
Months to build!
Significant enterprise push to get the new brand story in front of customers and investors
Highlights fromcpr.ca
Homepage:a new first impression
Customer education:Markets we serve
Choose rail
Investors:Access to data
Community:Proactive outreach
The people behind the name
Technical highlights
• Fluid and responsive grid• Image handling• Effectiveness of panel design• Responsive and social video experience
with Vimeo
Technical highlights
How we did it
“Ruthless prioritization”
Collaborative / iterative approach
• Sprint planning and retrospectives
• Business and technology in the room
• Brutal and ruthless prioritization
• Daily standups
• Light documentation
Key success factor:In-the-moment decision making
Crossing the content chasm
Agile content mini-team
• Started early
• Blended team: content strategist, content lead, content creators and authors
• Daily standups, dev style checkins
• Tools to support process and accountability
Key success factor:Content in parallel to development
Agile content mini-team, Gather content<Mallory>
Outcomes and a peek into the future
• Reduced number of routine requests to the community connect team
• Improved quality of leads to the CP sales team• Improved mobile performance• Reduced 404 errors and bounce rate
Initial outcomes
Roadmap
Roadmap<Mallory>
Takeaways for your SharePoint website
Don’t underestimate content.
New site = new roles.
Unlearn your bad habits.
Fully commit.
Questions?
• Gathercontent.com
• Webinar: Crossing the killer content chasmNov. 5, 2014 10:30-11:00am PST
Resources
Practice Lead, Customer and Member PortalsHabanero Consulting Group
[email protected]@malloryjoconnor
New Media and Technology ManagerCP
mallory o’connor
Get in touch!
steve sugarssteve sugars
Thank you for your attention!This presentation will be available on the
Vancouver SharePoint Summit website a few days after the event.
Please rate this session!Fill out the survey form