HAIR EXPERTSURMIMALA PAULTRIPTI DASSUBHAJIT NASKARJOY NASKARSWASTI RANJAN SAHU

Evolution of Shampoo IndustryShampoo came to Indian market -1964

Total shampoo market size Rs. 2,200cr,

Avg. growth rate-20%Today HUL has a 63 % market share in the shampoo market

Major players and their brands

HULSUNSILK, CLINIC

PLUS, CLINIC ALL CLEAR.

CALVIN CARECHIK,NYLE HERBAL

P&GPENTENEHEAD AND SHOULDER

HURDLES LOW PER CAPITA INCOMELOW PER CAPITA CUNSUMPTION LESS AWARENESS (50% INDIA NS WASH

THEIR HAIRS WITH TOILET SOAP)WRONG NOTIONS (CHEMICALS IN SHAMPOO

ARE HARMFULL )LESS PROMOTIONMOST OF THE RURAL AREAS ARE STILL

UNTOUCHED

RURAL MARKET URBAN MARKET

LOW PRICE, QUALITY NOT A FACTOR

OPTIMUM PRICE, QUALITY OF PRODUCT MATTERS

STRATEGIES FOLLOWED CAVIN KARE CHIKLAUNCH OF SACHET- 50pRURAL MARKET CONTRIBUTE 70% OF THE

TOTAL SALES NYLE HERBALPLACING IT UNDER HERBAL CATAGORY

.

HULSUNSILKFOCUSED URBAN AND SEMI URBAN AREAS, YOUTHSTASTE AND PREFERENCEDIFFERENTIATING PRODUCTS ON THE

BASIS OF DIFFERENT HAIR TYPES. (BLACK SHINE, BOUNCY VOLUME,

SILKY STRENTH & NATURAL NOURISHMENT)

MONOPOLISTIC COMPETITION

SHAMPOO MARKET FEATURES-i. LARGE NO. OF SELLERSii.PRODUCT DIFFERENTIATION

iii.FREE ENTRY FREE EXIT

CONCLUSION