sfbj article

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Twenty years ago, a California agent turned broker brought Marcus & Millichap’s unique brokerage plaorm to South Florida. Now with more than 90 agents between its Fort Lauderdale and Miami offices, the firm connues to increase its market share. Marcus & Millichap today represents the sellers of shopping centers, office and industrial buildings, apartment properes, single-tenant net-lease properes and a dozen other areas of specializaon. How did the company become a dominant player in South Florida’s crowded brokerage market? They dedicated themselves to real estate investment services, offering unmatched experse represenng sellers. “When George Marcus and Bill Millichap founded the company in Palo Alto, California 45 years ago, the industry was rife with inefficiencies. Pocket lisngs and the disconnecon between agents oſten meant that deals were not widely marketed and sellers were leaving money on the table,” says Gene Berman, Execuve Vice President of Marcus & Millichap. “Essenally, we bring Wall Street to Main Street. With our large force of experienced, trained agents working together as a team, we provide the broadest exposure for a property. This creates compeve bidding environments, which result in more money for our sellers.” Aſter a successful run as an agent in the firm’s Encino, California, office, Berman brought this model of market coverage, collaboraon and product specializaon to the East Coast. In 1996, he opened the Fort Lauderdale office. Within nine years, it was the firm’s top producing office. Drawing on that momentum, Kirk Felici, a successful office broker in the Fort Lauderdale office, opened the Miami office in 2005. That office, too, quickly rose to be one of the firm’s top offices. Berman oversees 30 of the firm’s offices in the Northeast, Mid- Atlanc, Southeast and Texas from his office in Cypress Creek Financial Center. Heading Fort Lauderdale’s daily operaons is Ryan Nee, Vice President/Regional Manager. Nee spent three years as an office and industrial agent in M&M’s Fort Lauderdale office before assuming management roles in the firm’s Manhaan and New Jersey locaons. He returned to head up Fort Lauderdale in 2014. Right Tools, Right Philosophy Marcus & Millichap Drives Client Results From Leſt to Right: Kirk Felici, Gene Berman, and Ryan Nee As seen in South Florida Business Journal – March 18, 2016

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Page 1: SFBJ Article

A Critical Mass of Brokers“South Florida is a haven for domestic and foreign capital.

One thing our platform does particularly well is identify out-of-area and 1031-exchange capital that most local brokerage firms wouldn’t be able to find,” he says. “We have 1,600 agents across 80 offices who are in dialogue with thousands of owners and investors daily. Their buying requirements are captured, harnessed and matched on a real-time basis to potentially thousands of properties in our firm’s database.”

More than half of the deals listed by the South Florida offices sell to buyers based outside of the area. An example is a call that came to the Miami office. A 1031-exchange buyer from the Northeast wanted to invest $10 million in a single-tenant, net lease property in Florida. After a brief conversation to qualify the buyer, the agent entered key details into the firm’s inventory management system. In seconds, a host of available inventory was ready for offers.

“In less than 48 hours, our Miami agent had a letter of intent on a two-tenant property in Orlando, listed by one of our agents in San Diego,” says Felici. “The size and scale of our inventory enables us to generate the highest level of buyer interest for each property we represent – cutting across every property type and geographic boundary.”

Collaboration & Product Specialization

Marcus & Millichap’s agents are incentivized to sell each other’s listings. An internal culture requires brokers place their listings into the company’s property inventory system immediately.

Their drive to deliver and client-centric approach leads to repeat business. As company executives often admit, “We do more repeat business than other companies do business.” At a recent retreat honoring agents who’d grossed more than $1 million in sales, some 275 agents were in attendance. Among the performers were those who have been with the firm upward of 20 years.

Results ultimately start with the talent.

Marcus & Millichap has more than 15 separate product specialty divisions to address the diverse nature of the commercial property market. Supported by a specialty director, the divisions function as teams of specialists with in-depth knowledge. Agents are encouraged to pick a product specialization and geographic area for market coverage but as their business grows so does their ability to facilitate deals outside of that product type and area.

Investing in the FutureMarcus & Millichap has grown by mirroring market realities.

When the company started, they focused on properties ranging from $1 million to $10 million. As the market evolved, they expanded and now also have a strong presence in the institutional arena.

Marcus & Millichap’s Institutional Property Advisors brand, known as IPA, is a resource for institutional and major private investors. The division has carved out a strong niche in multifamily sales since its founding several years ago and expanded into the retail sector last year. The IPA office and industrial specialty launched this December and the division’s financial services component, IPA Capital Markets (IPACM), covers the entire capital stack, all asset classes and investment objectives.

IPA Capital Markets is supported by Marcus & Millichap Capital Corporation’s more than 95 capital markets professionals who provide a link to a national pool of capital sources.

A 2013 initial public offering positioned the company for continued leadership in an ever-changing commercial property market. The IPO provided the funding to help management maintain and grow client relationships. Now, and in the future, the company is poised to drive sales and client returns.

“To the clients we serve, our agents and our managers, we make and keep promises better than anybody,” says Berman. “This is about a long-term commitment. Today we’re enjoying the benefit of high integrity and fulfilling what we can do for our clients and our people.”

Twenty years ago, a California agent turned broker brought Marcus & Millichap’s unique brokerage platform to South Florida. Now with more than 90 agents between its Fort Lauderdale and Miami offices, the firm continues to increase its market share.

Marcus & Millichap today represents the sellers of shopping centers, office and industrial buildings, apartment properties, single-tenant net-lease properties and a dozen other areas of specialization.

How did the company become a dominant player in South Florida’s crowded brokerage market? They dedicated themselves to real estate investment services, offering unmatched expertise representing sellers.

“When George Marcus and Bill Millichap founded the company in Palo Alto, California 45 years ago, the industry was rife with inefficiencies. Pocket listings and the disconnection between agents often meant that deals were not widely marketed and sellers were leaving money on the table,” says Gene Berman, Executive Vice President of Marcus & Millichap. “Essentially,

we bring Wall Street to Main Street. With our large force of experienced, trained agents working together as a team, we provide the broadest exposure for a property. This creates competitive bidding environments, which result in more money for our sellers.”

After a successful run as an agent in the firm’s Encino, California, office, Berman brought this model of market coverage, collaboration and product specialization to the East Coast. In 1996, he opened the Fort Lauderdale office. Within nine years, it was the firm’s top producing office.

Drawing on that momentum, Kirk Felici, a successful office broker in the Fort Lauderdale office, opened the Miami office in 2005. That office, too, quickly rose to be one of the firm’s top offices.

Berman oversees 30 of the firm’s offices in the Northeast, Mid-Atlantic, Southeast and Texas from his office in Cypress Creek Financial Center. Heading Fort Lauderdale’s daily operations is Ryan Nee, Vice President/Regional Manager. Nee spent three years as an office and industrial agent in M&M’s Fort Lauderdale office before assuming management roles in the firm’s Manhattan and New Jersey locations. He returned to head up Fort Lauderdale in 2014.

Right Tools, Right Philosophy Marcus & Millichap Drives Client Results

S P O N S O R E D C O N T E N T

From Left to Right: Kirk Felici, Gene Berman, and Ryan Nee

As seen in South Florida Business Journal – March 18, 2016

Page 2: SFBJ Article

Twenty years ago, a California agent turned broker brought Marcus & Millichap’s unique brokerage platform to South Florida. Now with more than 90 agents between its Fort Lauderdale and Miami offices, the firm continues to increase its market share.

Marcus & Millichap today represents the sellers of shopping centers, office and industrial buildings, apartment properties, single-tenant net-lease properties and a dozen other areas of specialization.

How did the company become a dominant player in South Florida’s crowded brokerage market? They dedicated themselves to real estate investment services, offering unmatched expertise representing sellers.

“When George Marcus and Bill Millichap founded the company in Palo Alto, California 45 years ago, the industry was rife with inefficiencies. Pocket listings and the disconnection between agents often meant that deals were not widely marketed and sellers were leaving money on the table,” says Gene Berman, Executive Vice President of Marcus & Millichap. “Essentially,

we bring Wall Street to Main Street. With our large force of experienced, trained agents working together as a team, we provide the broadest exposure for a property. This creates competitive bidding environments, which result in more money for our sellers.”

After a successful run as an agent in the firm’s Encino, California, office, Berman brought this model of market coverage, collaboration and product specialization to the East Coast. In 1996, he opened the Fort Lauderdale office. Within nine years, it was the firm’s top producing office.

Drawing on that momentum, Kirk Felici, a successful office broker in the Fort Lauderdale office, opened the Miami office in 2005. That office, too, quickly rose to be one of the firm’s top offices.

Berman oversees 30 of the firm’s offices in the Northeast, Mid-Atlantic, Southeast and Texas from his office in Cypress Creek Financial Center. Heading Fort Lauderdale’s daily operations is Ryan Nee, Vice President/Regional Manager. Nee spent three years as an office and industrial agent in M&M’s Fort Lauderdale office before assuming management roles in the firm’s Manhattan and New Jersey locations. He returned to head up Fort Lauderdale in 2014.

A Critical Mass of Brokers“South Florida is a haven for domestic and foreign capital.

One thing our platform does particularly well is identify out-of-area and 1031-exchange capital that most local brokerage firms wouldn’t be able to find,” he says. “We have 1,600 agents across 80 offices who are in dialogue with thousands of owners and investors daily. Their buying requirements are captured, harnessed and matched on a real-time basis to potentially thousands of properties in our firm’s database.”

More than half of the deals listed by the South Florida offices sell to buyers based outside of the area. An example is a call that came to the Miami office. A 1031-exchange buyer from the Northeast wanted to invest $10 million in a single-tenant, net lease property in Florida. After a brief conversation to qualify the buyer, the agent entered key details into the firm’s inventory management system. In seconds, a host of available inventory was ready for offers.

“In less than 48 hours, our Miami agent had a letter of intent on a two-tenant property in Orlando, listed by one of our agents in San Diego,” says Felici. “The size and scale of our inventory enables us to generate the highest level of buyer interest for each property we represent – cutting across every property type and geographic boundary.”

Collaboration & Product Specialization

Marcus & Millichap’s agents are incentivized to sell each other’s listings. An internal culture requires brokers place their listings into the company’s property inventory system immediately.

Their drive to deliver and client-centric approach leads to repeat business. As company executives often admit, “We do more repeat business than other companies do business.” At a recent retreat honoring agents who’d grossed more than $1 million in sales, some 275 agents were in attendance. Among the performers were those who have been with the firm upward of 20 years.

Results ultimately start with the talent.

Marcus & Millichap has more than 15 separate product specialty divisions to address the diverse nature of the commercial property market. Supported by a specialty director, the divisions function as teams of specialists with in-depth knowledge. Agents are encouraged to pick a product specialization and geographic area for market coverage but as their business grows so does their ability to facilitate deals outside of that product type and area.

Investing in the FutureMarcus & Millichap has grown by mirroring market realities.

When the company started, they focused on properties ranging from $1 million to $10 million. As the market evolved, they expanded and now also have a strong presence in the institutional arena.

Marcus & Millichap’s Institutional Property Advisors brand, known as IPA, is a resource for institutional and major private investors. The division has carved out a strong niche in multifamily sales since its founding several years ago and expanded into the retail sector last year. The IPA office and industrial specialty launched this December and the division’s financial services component, IPA Capital Markets (IPACM), covers the entire capital stack, all asset classes and investment objectives.

IPA Capital Markets is supported by Marcus & Millichap Capital Corporation’s more than 95 capital markets professionals who provide a link to a national pool of capital sources.

A 2013 initial public offering positioned the company for continued leadership in an ever-changing commercial property market. The IPO provided the funding to help management maintain and grow client relationships. Now, and in the future, the company is poised to drive sales and client returns.

“To the clients we serve, our agents and our managers, we make and keep promises better than anybody,” says Berman. “This is about a long-term commitment. Today we’re enjoying the benefit of high integrity and fulfilling what we can do for our clients and our people.”

Right Tools, Right Philosophy Marcus & Millichap Drives Client Results

S P O N S O R E D C O N T E N T

From Left to Right: Kirk Felici, Gene Berman, and Ryan Nee

A Critical Mass of Brokers“South Florida is a haven for domestic and foreign capital.

One thing our platform does particularly well is identify out-of-area and 1031-exchange capital that most local brokerage firms wouldn’t be able to find,” he says. “We have 1,600 agents across 80 offices who are in dialogue with thousands of owners and investors daily. Their buying requirements are captured, harnessed and matched on a real-time basis to potentially thousands of properties in our firm’s database.”

More than half of the deals listed by the South Florida offices sell to buyers based outside of the area. An example is a call that came to the Miami office. A 1031-exchange buyer from the Northeast wanted to invest $10 million in a single-tenant, net lease property in Florida. After a brief conversation to qualify the buyer, the agent entered key details into the firm’s inventory management system. In seconds, a host of available inventory was ready for offers.

“In less than 48 hours, our Miami agent had a letter of intent on a two-tenant property in Orlando, listed by one of our agents in San Diego,” says Felici. “The size and scale of our inventory enables us to generate the highest level of buyer interest for each property we represent – cutting across every property type and geographic boundary.”

Collaboration & Product Specialization

Marcus & Millichap’s agents are incentivized to sell each other’s listings. An internal culture requires brokers place their listings into the company’s property inventory system immediately.

Their drive to deliver and client-centric approach leads to repeat business. As company executives often admit, “We do more repeat business than other companies do business.” At a recent retreat honoring agents who’d grossed more than $1 million in sales, some 275 agents were in attendance. Among the performers were those who have been with the firm upward of 20 years.

Results ultimately start with the talent.

Marcus & Millichap has more than 15 separate product specialty divisions to address the diverse nature of the commercial property market. Supported by a specialty director, the divisions function as teams of specialists with in-depth knowledge. Agents are encouraged to pick a product specialization and geographic area for market coverage but as their business grows so does their ability to facilitate deals outside of that product type and area.

Investing in the FutureMarcus & Millichap has grown by mirroring market realities.

When the company started, they focused on properties ranging from $1 million to $10 million. As the market evolved, they expanded and now also have a strong presence in the institutional arena.

Marcus & Millichap’s Institutional Property Advisors brand, known as IPA, is a resource for institutional and major private investors. The division has carved out a strong niche in multifamily sales since its founding several years ago and expanded into the retail sector last year. The IPA office and industrial specialty launched this December and the division’s financial services component, IPA Capital Markets (IPACM), covers the entire capital stack, all asset classes and investment objectives.

IPA Capital Markets is supported by Marcus & Millichap Capital Corporation’s more than 95 capital markets professionals who provide a link to a national pool of capital sources.

A 2013 initial public offering positioned the company for continued leadership in an ever-changing commercial property market. The IPO provided the funding to help management maintain and grow client relationships. Now, and in the future, the company is poised to drive sales and client returns.

“To the clients we serve, our agents and our managers, we make and keep promises better than anybody,” says Berman. “This is about a long-term commitment. Today we’re enjoying the benefit of high integrity and fulfilling what we can do for our clients and our people.”

Twenty years ago, a California agent turned broker brought Marcus & Millichap’s unique brokerage platform to South Florida. Now with more than 90 agents between its Fort Lauderdale and Miami offices, the firm continues to increase its market share.

Marcus & Millichap today represents the sellers of shopping centers, office and industrial buildings, apartment properties, single-tenant net-lease properties and a dozen other areas of specialization.

How did the company become a dominant player in South Florida’s crowded brokerage market? They dedicated themselves to real estate investment services, offering unmatched expertise representing sellers.

“When George Marcus and Bill Millichap founded the company in Palo Alto, California 45 years ago, the industry was rife with inefficiencies. Pocket listings and the disconnection between agents often meant that deals were not widely marketed and sellers were leaving money on the table,” says Gene Berman, Executive Vice President of Marcus & Millichap. “Essentially,

we bring Wall Street to Main Street. With our large force of experienced, trained agents working together as a team, we provide the broadest exposure for a property. This creates competitive bidding environments, which result in more money for our sellers.”

After a successful run as an agent in the firm’s Encino, California, office, Berman brought this model of market coverage, collaboration and product specialization to the East Coast. In 1996, he opened the Fort Lauderdale office. Within nine years, it was the firm’s top producing office.

Drawing on that momentum, Kirk Felici, a successful office broker in the Fort Lauderdale office, opened the Miami office in 2005. That office, too, quickly rose to be one of the firm’s top offices.

Berman oversees 30 of the firm’s offices in the Northeast, Mid-Atlantic, Southeast and Texas from his office in Cypress Creek Financial Center. Heading Fort Lauderdale’s daily operations is Ryan Nee, Vice President/Regional Manager. Nee spent three years as an office and industrial agent in M&M’s Fort Lauderdale office before assuming management roles in the firm’s Manhattan and New Jersey locations. He returned to head up Fort Lauderdale in 2014.

Right Tools, Right Philosophy Marcus & Millichap Drives Client Results

S P O N S O R E D C O N T E N T

From Left to Right: Kirk Felici, Gene Berman, and Ryan NeeAs seen in South Florida Business Journal – March 18, 2016

Offices Throughout the U.S. and Canada www.MarcusMillichap.com