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A STUDY ONCOMPETETIVE ANALYSIS OF POWER BACKUP

INDUSTRY

(SPECIFIC REFRANCE TO POWER BACK INDUSTRY)

IN NEW DELHI

A FINAL PROJECT REPORT SUBMITTED TO

SRM SCHOOL OF MANAGEMENT

In partial fulfillment of the requirements for the awards of degree of

Master of Business Administration

By

RAHUL KUMAR PANDEY

(REG NO:- 3510910573)

UNDER THE SUPERVISION AND GUIDANCE OF

PROF.V.M.PONNIAH

SRM School of management

Kattankulathur, Chennai- 603203

MAY 2011

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BONAFIDE CERTIFICATE

This is certify that Main Project work entitled A STUDY ON COMPETETIVE

ANALYSIS OF POWER BACKUP INDUSTRY done by (RAHUL KUMAR PANDEY )

Final year MBA student for the fulfillment of partial requirement for the award of degree of

Master in Business Administration. This project is certified Original Work.

PROJECT GUIDE DEAN

..

PROF.V.M.PONNIAH DR.(Mrs.) JAYASHREE SURESH

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DECLARATION

I hereby RAHUL KUMAR PANDEY declare that the project title A STUDY ONCOMPETETIVE ANALYSIS OF POWER BACKUP INDUSTRY carried by me under the

guidance of Mr. P.K.GUPTA, Mr. ANIL GUPTA ( GENUS POWER INFRSTRUCTURE

LTD). Is the Result of original work done by me to the best of my knowledge and belief this

report would not be submitted to any other institution apart from SRM SCHOOL OF

MANAGEMENT, SRM University or any other organization for using any purpose.

RAHUL KUMAR PANDEY

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ACKNOWEDGEMENT

I would like to thank SRM School of Management Studies for providing me an opportunityto this project work. I sincerely thank DR. JAYASHREE SURESH, B.A, MBA , PhD. Head

of the department and my project guide Prof. V.M.PONNIAH, B.E, F.C.W.A.I, MBA,

CAIIB, PGDFM, PhD, for guiding me to complete my project work. I would also like to

thank Mr. P.K GUPTA GENUS POWER INFRASTUCTURE LTD. For giving me a

opportunity to do the project work in concern.

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PREFACE

I am RAHUL KUMAR PANDEY student of SRM UNIVERSITY, CHENNAI & pursuingMBA course. And towards the partial fulfillment of it, we have undergone a final project for

the period of two month. We have put our Endeavour to make the objective accomplished in

the stipulated time. Despite all the limitation, obstacles hurdles and hindrances we have toiled

our hand to achieve goal desired. Being a neophyte in the highly competitive would of

business and in cooperate world, we have come across difficulties to make the objective a

reality. Anyhow with the kind help and genuine interest formally supported by extreme

support of our guide and college authorities, we are presenting this hand carved effort.

This Project is done on A STUDY ON COMPETETIVE ANALYSIS OF POWER

BACKUP INDUSTRY. If anywhere something is found unacceptable or unnecessary to

theme you are welcomed with your valuable suggestion

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LIST OF CONTENT

CHAPTER

NO

TITLE PAGE NO

TITLE PAGE

COMPANY CERTIFICATE

BONAFIDE CERTIFICATE

ACKNOWEDGEMENT

DECLARATION

PREFACE

1

2

3

4

5

6

1. INTRODUCTION OF STUDY

1.1ABSTRACT

1.2OBECTIVE

1.3SCOPE OF STUDY

1.4LIMITATION OF STUDY

8-9

10

11

12

2.

3

2.1 LITERETURE REVIEW

2.1 INDUSTRY PROFILE

2.2 COMPANY PROFILE

2.3 PRODUCT PROFILE

2.4 SWOT ANALYSIS

13 15

16 21

21 26

27 36

37 38

4. RESEARCH METHODLOGY 39-48

5. DATA ANALYSIS & INTERPRETATION 49 75

6. FINDINGS 76- 77

7. SUGGESTION AND CONCLUSION 78 80

8 BIBLIOGRAPHY AND QUESTIONERE 80 84

9. APPENDIX

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CHAPTER- 1

INTRODUCTION

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1.1 ABSTRACT

The project about A STUDY ON COMPETETIVE ANALYSIS OF POWER BACKUP

INDUSTRY of Genus Power infrastructure Ltd. A complete Research on product length,

product depth of Power Backup Industry, Company Profile and its future plans to enter in

market. Indian Power Backup Industry, Which was traditionally depend on power industry,

due to increasing in population and shortage of electricity Power Backup industry came in

picture, now a day Power Backup industry 1.1$ generated in India. This industry has several

facets uniquely shaped by Indian market realities of customer need and supply-demand

dynamics. Two types of power backup devices commonly deployed in India are (a) the UPS

and (b) the Inverter. In the Indian context the UPS systems refers to a power backup source

for limited times, up to one hour or less, and a true-sine wave output is generated. These are

generally on-line systems where power is processed continuously and no transition to

backup mode is seen by the load. Desk-top Computers, Data-centers, Hospitals, Telecom

exchanges, and mission critical applications use UPS systems.

The Inverter system refers to a power backup source for extended time of power

outages, typically from one hour to eight hours or more, and a pure sine-wave output (older

products produce quasi-sine wave output) is produced by the system. Battery ratings (and the

battery chargers also) are typically of high capacity, consequently the battery costs can form

60% or more of the system cost. These are popularly deployed in homes and offices to drive

ceiling fans, TV sets, fluorescent and incandescent lights, or even elevators in housing

complexes during power outages.

One salient characteristic of these applications is that they are essentially power electronics

end equipment, and hence, Power Electronics is the driver and forms a large portion of the

cost of the system. We estimate the Power Electronics content in the UPS and Invertermarkets combined at $494 Million per year.

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This project suggest prospective product length, product width Product life cycle of Power

Backup product (UPS, INVERTER, BATTERIES) in New Delhi. The BSE- listed firm

currently has Rs-20, its ISO Certified Company, Its situated in overall in India and globally

also. A Survey was conducted to know and develop the current market for Genus Power

Infrastructure Ltd. A questionnaire has been draft for same ,to know demand for Power

Backup Product. Which can be further utilized by the company to gain the Competitive edge


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over competitor? On the basis of analysis done and key finding in New Delhi region was

scanned SWOT analysis each and every corner done .Similar kind of research were done in

various part of country by different team to expend the Genus Power Market share

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1.2 OBJECTIVE OF THE STUDY

MAJOR OBJECTIVES ARE LISTED BELLOW:-

PRIMARY OBJECTIVE

The main objective of study is to know the market position of Power Backup

Industry in New Delhi

To know how often customer change the Power backup product in time duration

SECONDARY OBJECTIVE

To analyze the market position of different many retailer in New Delhi.

To understand the awareness level of retailer about Genus power infrastructure

and its product.

To bring out the various problem faced by the retailer

To compare Genus brand with its competitors in term of sales figure.

To study the functioning / performance of retailer.

To find out new market for Genus power.

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1.3 SCOPE OF STUDY

The study is conducted in New Delhi region.

The study helps the company to know the present market situation of Power Backup

Industry in New Delhi.

The study also helps to know the product potentiality in New Delhi market.

This study help the company to take appropriate decision related to new market for

Genus Power in New Delhi.

This study helps in find out the way to improve Customer satisfaction.

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1.5LIMITATION OF THE STUDY

The study is limited only in selected place of New Delhi and is not applicable to any

other geographical part of India.

Only popular brand of product have been considered.

The report is strictly based on the opinion of respondent.

The study is for limited period of two month and opinions may change after time so

there may be difference in opinion in future.

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The information collected and analyzed are limited which may not fully represent the

image of study.


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CHAPTER 2

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2.1.3- CUSTOMER LOYALTY

Customer

loyalty is used to describe the behavior of repeat customers, as well as those thatoffer good ratings, reviews, or testimonials. Some customers do a particular company a great

service by offering favorable word of mouth publicity regarding a product, telling friends and

family, thus adding them to the number of loyal customers. However, customer loyalty

includes much more. It is a process, a program, or a group of programs geared toward

ovide morekeeping a client happy so he or she will pr

2.1.4- CUSTOMER SATISFACTION

Customer satisfaction, a business term, is a measure of how products and services supplied by

a company meet or surpass customer expectation. It is seen as a key performance indicator

within business and is part of the four of a Scorecard. In a competitive marketplace where

businesses compete for customers, customer satisfaction is seen as a key differentiator and

element of business strategy.increasingly has become a key

2.1.5- BRAND LOYALTY

Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise

continue using the brand and can be demonstrated by repeated buying of a product or service

or other positive behaviors such as word of mouth advocacy.

Brand loyalty is more than simple repurchasing, however. Customers may repurchase a brand

due to situational constraints (such as vendor lock-in), a lack of viable alternatives, or out of

convenient.

2.1.6 - FEEDBACK

Feedback is a mechanism, process or signal that is looped back to control a system within

itself. Such a loop is called a feedback loop. In systems containing an input and output,

feeding back part of the output so as to increase the input is positive feedback; feeding back

art of the output in such a way as to partially oppose the input is negative feedback.p

15
http://www.wisegeek.com/how-do-i-maintain-customer-loyalty.htmhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Technical_termhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Systemhttp://en.wikipedia.org/wiki/Systemhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Technical_termhttp://en.wikipedia.org/wiki/Businesshttp://www.wisegeek.com/how-do-i-maintain-customer-loyalty.htm


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1. Demand and Growth rates for Power backup systems

The following figures provide unit volume and PE content for power backup segment in

009.2

2. UPS systems:-

We estimate the UPS market in India has a Power Electronics content of $290 M. The

industry has seen declining revenues the past two years of 8-9% but prior to 2008 the industry

grew at a CAGR of 18%+ for 5-6 years.

The sub-5 KVA systems make up 35% (by unit volume) of the UPS and Inverters sold in

India s market. Within this, more than 70% by unit volumes shipped are rated 600 VA and

below which cater to the desk-top computer and linked to the growth of this market. Recent

growth in the penetration of laptops and net books and the erosion in desktop PC sales are

perceived as the reason for declining sales in 2009 in the 600 VA and below segment. The

10-100 KVA systems earn the highest revenues in the online and line-interactive UPS

systems market.

18

25%

10%

37%

21%

0

UnitVolume(6.3Millionunit)

UPS:Bellow600VA

UPS: 600VA5KVA

UPS:Above5KVA

Inverter:Bellow1.5KVA

Inverter: 1.5KVA


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The outlook for 2010 remains depressed to flat, and beyond that recovery to a CAGR of 18-

20% is our forecast given the power shortage in the country. Several projects for generating

power, largely coal-fired plants, are in the pipeline and a recent initiative to tap into solar

power has begun, however, this power hungry nation will still see power outages due to the

supply-demand gap in power generation for the near future.

3. INVERTER:-

e estimate 1.8 Mu inverters are sold annually in India, with more than 60% rated below 1.5

industry in India is estimated to have a power electronics content of

17%

16%

8%5%

41%

Marketshare

APC

Emersion

Luminus

DBPower

Eaton

Others

W

KVA. We estimate the Power Electronics content at $204 Million. This market is expected to

remain steady in 2010 and accelerate to a growth of 10-15% as the power shortage in the

country is expected to ease only after 2012. This industry is currently much more fragmented

than the UPS industry .

The unbranded Inverter

$60 Million, and more than 80% is sourced from China/Taiwan presently. Cost pressures are

at the root of this trend and manufacturers tend to become traders in this high volume

business segment. Unless significant policy changes happen to encourage access to low cost

components for the local manufacturing industry, the trading opportunity will remain

attractive.

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4.Power Converter

5.Energy utility meters

6.Solar Inverter

20

PowerElectronicContent($24M)

EnergyMeters

StaticPowerConverters

SolarInverters

4thQtr


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3.2 COMPANY PROFILE

GENUS POWER INFRASTRUCTURE LTD.

imited Company

ISO Certified company)

tem, Hybrid Microcircuit, Inverters

)

www.genus.in

Type Public L

INDUSTRY Power

FAUNDED 1985(BSE Listed &

Headquarters Jaipur, New Delhi

Key People I.C Agarwal, Kailash Agarwal

Products (Electronic energy meters, Power Distribution

Management Sys

Batteries, UPS

Websites:

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The company primarily deals in manufacturing and distribution of Electronic Energy Meters,

Power Distribution Management Projects, Hybrid microcircuits, Inverters, Batteries, Home

UPS and Online UPS across India as well as globally.

Equipped with avant-garde facilities and a team of highly qualified and experienced

scientists, it is committed to develop complex technologies at an affordable price. Its top-

notch R&D laboratory, approved by the Ministry of Science and technology, Govt. of India,

has enabled the company to dominate the power infrastructure and electronics segments

gineering domain.

loped by us has transformed the way metering is done, not only in

dia but globally as well.

.2.1

en

As a step forward Genus has launched IT enabled Distribution Transformer Metering System,

Feeder Monitoring and Management System, Smart Street Light Management System with

value added software application for providing end to end solutions for energy management.

The high-end software deve

In

3 - MISSION,VISION AND VALUE OF GENUS POWER:-

with high quality, innovative products and services in

electrical and electronic fields.

Values:

ice, on-time delivery and support.

p long term relationships with the vendors/business partners to support our

goals

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Mission:- Delight customers

Exceed customer satisfaction in terms of quality, pr

Always adhere to proper and high business ethics

Provide a place and nurturing environment for our employees to flourish and grow

Develo


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3.2.2 - NGENUS EVOLOTIO :-

EEMs

erted

erships for technologies

s in record time after major fire in adjacent

Reached 6.5 Mill PA capacity

roduction of smart meters with AMR

GROWTH HISTORY-

IPO in Mar 1995

Commenced operations in 1996

Manufacturing capabilities - Bare PCB to Packaging

Ventured into HMCs & advance

First FCCB offering - Fully conv

Entered power backup solutions

Commenced ECC div contracts

Commenced operations in Tax fee zone of Haridwar

Participated in major EEC contracts, acquired major contracts

International partn

Recommenced Jaipur operation

Indian Oil Depot

P

3.2.3 - INFRASTRUCTURE OF THE COMPANY

"What goes in, is what comes out. We welcome you to visit our factory and assure you that

your single visit will enforce your faith in the quality of our products."

With constructed Area of over 100,000 Sq Ft & Land Area of 25,000 Sq Mts., Genus is one

of the biggest manufacturing units of Energy meters and Power electronics in the country.

The facilities are located across the pink city of Jaipur, Rajasthan and the holy land of

Haridwar, Uttaranchal in India. A visit to our utilities will enforce your faith in the quality o

ou

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r products. A brief visit through photographs is displayed under.


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3.2.4

- PRODUCT ASSURANCE

every individual responsible for

quality.

The Quality Policy at GENUS emphasizes on o

and services confirming to international

quality standards, and is accomplished by

making

ffering the best quality products

In-House reliability tests are conducted on

THERMAL SHOCK, HUMIDITY & BURN

-IN chambers to ensure satisfactory

performance and quality over the entire product.

3.2.5 - Lean Manufacturing

res

roducts but at the same time also helps us to offer them at best

Genus has implemented Lean manufacturing for competitive advantage. Lean

manufacturing methods help an organization to achieve competitive advantage

through associated benefits like lower production cost, superior quality, shorter

order-to-delivery time, greater flexibility, and improved response to changing

customer demand. By implementing Lean manufacturing, Genus not only ensu

quality of the p

possible rates.

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3.2.6 - OUALITY POLICY:-

1. To offer the best quality products and services conforming to National & International

Quality Standards at competitive prices as per the committed delivery schedule.

2. Total customer satisfaction by meeting the customer's needs and wherever possible,

exceeding the customer's expectations, through continuous improvements in the

products, services and systems.

3. Human Resources Development and growth through continuous motivation and

training

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3.3-PRODUCT PROFILE

Indian Based company Genus Power Infrastructure Ltd. Has come up with its own

brand Genus in all product & services (Metering Solution, Engineering

Construction & Contract, Inverter/UPS, Hybrid Microcircuits). The vision is

Delight customers with high quality, innovative products and services in electrical and

electronic fields.

A mass market brand targeting Commercial/Industrial as well as personal using

customer, Which attractively price with discount. Genus is bound to make a good

relationship with customer.

Premium brand Genus is looking for Retailer across in India,

Genus A mass market brand targeting companies and individual users with real good

and performing quality bundled in it, About the Genus Power an ISO 9001: 2000

Public Limited Company forms an integral part of the reputed 300million USD

Kailash Group.

The company primarily deals in manufacturing and distribution of Electronic Energy

Meters, Power Distribution Management Projects, Hybrid microcircuits, Inverters,

Batteries, Home UPS and online UPS across India as well as globally.

Equipped with avant-garde facilities and a team of highly qualified and experienced

scientists, it is committed to develop complex technologies at an affordable price. Its

top-notch R&D laboratory, approved by the Ministry of Science and technology,

Govt. of India, has enabled the company to dominate the power infrastructure and

electronics segments engineering domain.

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3.3.1 - ABOUT THE BRAND

ABOUT THE GENUS:

A mass market brand targeting industrial/commercial customer basically inThree & Four tire city in India.

An effective sale price of Genus power backup product, It started from

(600VA- 6190 to 60KVA- 52000). In market its price is variable due to

competition of other brand. Genus is bound to make a customer come back

again & again

3.3.2 - PRODUCT LINE OF GENUS POWER INFRASTRUCTURE:-

Metering Solution:-

Single Phase:-1 phase, 2 wire, class 1, whole current, Tamper proof, Time of Use,

static Electricity meter conforming to IEC-62052-11, IEC-62053-21/23 and IEC-

62054. Designed for MTBF 200 years.

Features:-

Measures & displays Currents of Both the elements (Phase & Neutral),(rendering the

meter tamper proof)

Extraordinary Anti tamper features - Current reversal, Earth tampers, Phase/Neutral

cut, Neutral Loop, Pure/Chopped DC injection in Phase/Neutral circuit.

High Energy resolution reduces energy loss due to power outage .

6 months history of billing parameters.

Battery backup option for meter reading in the event of power outage.

Polly Phase:- 3 phase, 4 wire, class 1, whole current (10-100A), Time of Use, static

Electricity meter conforming to IEC-62053-21/23 and IEC-62054. Dual processor

Environment with a processor dedicated to metrology & computation and the other

for communication & calculations. Designed for MTBF better than 250 Years.

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Features:

A dual processor design achieves real time computing and very high BAUD rates

(IEC-62056-21), 9.6Kbps resulting in a quick downloading of data and at the same

time permitting advance communication with PSTN , PLC , GPRS, LOW Power

Radio MODEMs

Detects all types of tampers, frauds and anomalies & prevents energy pilferage.

12 months history of billing parameters.

Industrial/Agricultural/Audit Meter.

Whole Current:-

Genus Industrial meters of Accuracy Class 1S & 0.5S are specifically

designed for commercial users of electricity such as Commercial

establishments, Industrial houses, Substations and Agricultural set-ups.

These are multi-tariff meters measuring active, reactive energies and

demands. These have unique anti-tampering features with tamper events and

load profile recordings.

o CT Operated

o CT/PT Operated

Grid Meter

S

ksh

S

M

o Class 0.2

o Da

Group Meter

o LVDS

o HVD

Special Meter

o Prepayment

o DIN/Rail Mounted

AMR Solutions

o GPRS/GS

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o RF


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Inverters:- Genus Inverters ensure 100% safety of your appliances. Genus's

revolutionary ASIC technology customizes wave form needed by different appliances

hence ensuring their safety.

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Standard Inverters:- Now run all your expensive appliances likeTV, Refrigerators, Washing Machines, Water Pumps, Microwave

Ovens, Mobile chargers, etc. without any tension because only Genus

Inverters ensure 100% safety of your appliances. Genus's revolutionary

ASIC technology customizes wave form needed by different

appliances hence ensuring their safety.

C

o

m

p

ACT Inverters:- Compact size and a special technology makes this

Inverter from Genus very special. As a technology advancement in

design, this inverter is able to charge the battery even if the mains ACvoltage is as low as 100V only. Now run all your expensive appliances

like TV, Refrigerators, Washing Machines, Water Pumps, Microwave

Ovens, Mobile chargers, etc. without any tension because only Genus

Inverters ensure 100% safety of your appliances. Genuss

revolutionary ASIC technology customizes wave form needed by

different appliances hence ensuring their safety.

Higher KVA Inverters:- Genus 2.5 KVA inverter with Sure SineWave Technology is the only Inverter in its category with a plastic

front panel. It ensures 100% safety of your high load capacity and

normal home appliances through Genus revolutionary ASIC

technology with customized waveform needed by different appliances.

Keeps your expensive appliance 100% safe

Ensures the same power quality as you get from the mains

Delivers unmatched noise free performance

MODEL 600 VA 800 VA 1400 VA

Fan 3 3 8

Tube Light 3 6 8

T.V. 1 1 1
http://www.genus.in/Standard-Inverters.htmhttp://www.genus.in/Standard-Inverters.htm


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Ensures longer battery life

Features:-

DSP (Digital Signal Processor) based Sine Wave Inverter

Compact Surface Mount Technology

ASIC (Auto Sense Intelligent Control) Technology

Power factor controlled battery charger

Automatic battery condition sense charger, increases battery life and

minimizes water topping

Reverse battery, Battery Fuse blown, Wiring Fault Protections

Green Mode consumes less power in no load conditions

High Frequency Inverter:- High frequency Series, with reliable,

regulated and stabilized Pure Sine Wave Output, is a new milestone

towards complete power generation system that is suitable for running

household appliances. Its high frequency operation results in lesser

hardware and reduced weight, which gives it a sleek look.

Features:-

Full safety to run most sophisticated, expensive equipment without the

irritating humming sound from any load

Capable of completely eliminating the traditionally bulky 50Hz

transformer.

Enhanced battery life and reliability.

Completely isolated battery terminals for safety.

100% Pure, reliable and regulated Power

Low running cost.

Extended power backup time.

Easy maintenance.

Great power saving.


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Lift Inverter:-

Features:

Automatic controlled.

Low Capital Investment per KVA.

No extra accessories panal, acoustic cover etc.

Battery utilizes power only when the load is applied.

Noiseless operation.

Environment friendly.

Space required is less.

Operational cost fixed during the battery life span.

No fuel storage license required.

Built-in protection like Overload, Short-Circuit, Over Voltage,

Regulated Voltage & Frequency

Built-in emergency landing facility

No wear and tear.

DPC Sine wave:-

Salient Features:

DSP Based design with absolute and stable Sine Wave Output Voltage

and Frequency.

State-of-the-art MOSFET based PWM technology.

Battery high protection.

Thermal protection. Quite operation of AC Motors / Fans.

Deep Discharge Battery Charging.

Solid State Solar Battery Charging.

Battery Low and High Protection.

Intelligent Battery Monitoring.

Save Power when mains and Solar both are present


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UPS

Home UPS:- Presenting Home UPS system with an in-built UPS to run your computers

uninterrupted during power cuts. Besides running your other home appliances it also run your

computer the same way like a UPS System. Genus ASIC technology customizes wave form

needed by different appliances ensuring 100% safety.

Ideal for computers

Short circuit and reverse phase protected user

Selectable charging current

With high charging option

User selectable UPS or normal mode

Generator compatible

Wide chagrining range

Wide charging rang (I/P mains 90v to 290v)

Keeps your expensive appliance 100% safe

Ensure the same power quality as you get from the mains

Delivers unmatched noise free performance

Ensure longer battery life

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Online UPS:- The primary purpose of the GENUS on-line UPS system is to protect

critical and sensitive equipment from the electrical disturbances that may jeopardize

their operation. Mains-line failures, mini blackouts, high & low voltage fluctuations,

lightning, electrostatic discharge and rapid over-voltages are phenomena found in all

environments, causing damage to hardware and loss of data. When the mains supply

is present, the inverter section derives its power from the mains, rectifies it and the

back-up batteries are kept in a constantly charged state. When the mains supply fails,

the sources of DC power for the inverter section shifts to the battery without any

break whatsoever in the output.


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High frequency online:-

Features:

High frequency and double conversion online Fully digitized microprocessor control

Wide Input voltage range

LCD display

UPS start up without battery

Cold start

Advanced battery management

Automatic battery charging in UPS off mode

Lightning and surge protection

Short circuit and overload protection

Fan speed auto control when loads varies

Network / Fax / modem surge protection

Optional extension battery pack

Battery voltage display

Load capacity display

EMI / RFI noise filter

Smart RS232 with monitoring software

Optional SNMP card slot

EPO function (optional)

Line interactive UPS:-

Features:

Wide input voltage window

Boost and buck AVR

Cold start function

Intelligent CPU control

SMD technology to save space

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Protection for short circuit and overload


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DSP Sine Wave Solar Hybrid Inverters:-

Salient Features:

DSP Based design with absolute and stable Sine Wave Output Voltage and

Frequency.

State-of-the-art MOSFET based PWM technology.

Battery high protection.

Thermal protection.

Quite operation of AC Motors / Fans.

Deep Discharge Battery Charging.

Solid State Solar Battery Charging. Battery Low and High Protection.

Intelligent Battery Monitoring.

Save Power when mains and Solar both are present.

Batteries:-

Lead Acid ( Tubular):- A Specialist Inverter Battery with Deep Discharge Technology

Outstanding power and life

Quick Initial Charge and recharge

Easy and low maintenance

Hassle free After sale support

Rugged Constructions

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Other equipment become very

coastally(Generator, Diesel Etc)

High growth of well educated Indian

customer All countries are ready to stop global

warming to save the environment and

climate.

Huge opportunity in power backup as

surety of profit on investment.

Forthcoming days even in rural

customer/market there also need ofpower backup product.

Government is supporting power backup

industry to innovate new technology.

changing..

New technology and innovation of other

company.

Distinct and multi cultured cities in Indiahas different test and preference.

Price of electronic and other product

become high day by day..

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CHAPTER 4

RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY

Research is simply a scientific search for knowledge especially in the areas related to

functions of marketing. Marketing research as a separate department can be a source of great

help to make its decisions on the basis of intuition much what is based on past experience

secondary information collected at random and everything molded by ones own mental

makeup.

According to the American management association defines marketing research as the

systematic gathering recording and analysis of data about the problem related to the

marketing of goods and services. Marketing research includes all the activities that enable an

organization to obtain the information it needs to make decision about its environment. Its

marketing mix and its present or potential market.

Research involves considerable time and money and need specialized personnel. The cost of

research must be justified by the benefits of research findings. Research in marketing refers

to the systematic gathering, recording and analyzing of data about problems relating to the

marketing of goods and services. As such the functions involved are:

Systematic collection of data and information.

Properly recording them for use and

Analyzing and interpretation the recorded facts and figures to

arrive are useful conclusions.

4.1.1-Research Design

There are three types of research design. They are

Descriptive

Exploratory

Explanatory

In this research the research design adopted is Descriptive research design.

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Descriptive Research Design

It is designed to describe something, such as demographic characteristics of consumers who

use the products. It deals with determining frequency with something occurs or how two

variables vary together. This study is also guided by an initial

Hypothesis.

Importance of Descriptive Study

During the analysis of characteristics of certain groups, for e.g. users of a product

with different age, sex, education etc.

To forecast the future trends, e.g. sales of a companys product in each of next five

years.

To study whether certain variables are associated, e.g. income and usage of a

product.

4.1.2- Questionnaire Design

Designing and implementing the questionnaire is one of the most interesting and challenging

tasks of conducting research. Questionnaire designing also becomes important and necessarywhen he/she observes that unless the data discussion or otherwise is noted down, is basic

form will be distorted. The questionnaire is the backbone for obtaining data during a personal

interview, telephone survey, and mail survey.

Meaning of Questionnaire

A questionnaire is a form prepared and distributed to secure response to certain question. The

term questionnaire refers to a self administration process here by the respondent

himself/herself reads the questionnaire and records his/her answer assistance of an

interviewer.

Purpose of questionnaire is two fold

To collect information from the respondent who are scattered in a vast area.

To achieve success in collecting reliable and dependable data.

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Determining Type of Question

After specifying the required data, the researcher must decide the type of question required to

be asked from the respondents to collect this data. He/she must understand various existing

types of question and decide which of these would suit the most of his/her project situation.

There are different types of questions they are as follows:

Direct question Direct question are just what their name indicates e.g. Have you ever

purchased brand?

Indirect question Indirect refers to those whose responses are used to indicate or suggest

date about respondents other than the actual facts given in the answer. For e.g. why you think

most other people buy prefer APC?

Open ended question Sometimes these question are called free answer questions the

respondent answer in his/her words, for e.g. and open ended question on a study on Orange

squashes can be asked as what suggestion do you make for improving orange squashes? In

this case no answer choice is given to the respondent and he/she may give any answer he/she

thinks.

Close ended question Such guests are also called fixed alternative questions. The alternativequestionnaire may take the form of dichotomous question multiple choice question checklist

and rating scales, such as ordinal scale nominal scale etc.

Question method of data collection is quite popular and consists of question printed or typed

in a form or set of forms. Care was taken in the main aspect as general form. Question

sequence, question formulation and wording, the study was associated with both the question

i.e., closed ended and open ended questions. Free responses were invited from the

respondents.

Types of Questionnaire

The study conducted by using structural and undisguised questionnaire. It comprises of both

open and closed ended questions. Questions are rather framed for the customer attitude

including the multiple choice and dichotomous questions.

The following are the contact method generally user for a survey.

43

1. Mail survey


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2. Telephone interview

3. Personal interview

4. Direct Survey

Among these three methods mail interview was used for the research study.

Mail Survey

Mail interview is the most versatile of the three methods, as it is the most expensive method

and requires more administrative planning and supervision. Interviewers bias. Also in order

to get the accurate data the researcher went to all the order to get the accurate data the

researcher went to all the respondents and its units and spent sufficient time with the

customers. The entire respondents may or may not be willing to fill up the questionnaire

through this method effective and accurate information can be collected by asking question in

a way that could be easily understood and answered by the respondents.

4.1.3 - Method of Data Collection

The task of collecting data being after a research problem has been defined and plan is

chalked and plan is chalked out. This study pertains to collect data from primary sources

primary data and from secondary sources secondary data.

Primary data

Primary data are that information which is collected, fresh and fir the first time thus happens

to be original in character primary data can be collected in marketing by three basic methods,

viz., survey, observation and experiments.

Secondary data

On the other hand are those, which have already been passed through the statistical process.

The secondary data are that information which is collected from internal sources as well as

external sources, Wizs from the company own the records and documents.

Secondary data was collected from the registers, manuals, information bulletins maintained

by the personnel department and other records, information collected in this manner was

immediately complied processed manually and a statistical structure was given to the data to

help interpretation of the statistical data.

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The sampling is not done at a random as the field surveyors are given wide discretion in

selection the respondents in meeting their quotas. The researcher fined interviews the

prescribed number of people in several categories. The cost and time involved in this

sampling is too high.

Before undertaken the survey, the sampling unit sampling size and sampling procedures are

too determined.

Sampling Size

100 consumers are taken as samples.

Determination of sample size.

Determination of sample size for consumers..

Sampling Procedures

Selected for this study in area sampling /cluster sampling.

4.1.5 - Contact Method

The respondent was contacts directly and personally interviewed.

The statistical tools used for analysis are:

Weighted average

Chi Square (X2)

Correlation Analysis

4.1.5.1 - WEIGHTED AVERAGE METHOD

We are weighted average methods when the relatives importance of the different items is not

the same. The term weights stands for relatives importance of the different items. The

formula calculating the weighted arithmetic mean is

Wf

X = -------

f

46

Where,


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X = Weighted arithmetic mean

F = Frequency or no. of respondents

W = Weighted allotted to each factor

4.1.5.2 - CHI-SQUARE TEST

The objective of the chi-square test is to determine whether real of significant differences

exist among the various groups. Chi-square rest involves comparison of expected frequency

(Ei) with observed frequency (Oi).

To determine whether the difference between the two in greater than which might occur by

chance.

There are 5 steps in using chi-square test.

1. The difference between each observed frequency and each expected frequency is

computed.

2. The differences are squared.

3. Each squared difference is divided by its respective expected frequency.

4. Their quotient is added together to obtain the computed chi-square.

5. This computed value is then compared to tabulated chi-square.

If the computed X2 values are greater then the tabulate X2 values at the predetermined level

of significance and degree of freedom, the hypothesis rejected.

On the other hand if calculated X2 value is less the tabulated values, the hypothesis is

accepted.

The formula is

X2 = [(O-E) 2] / E

Where,

X2 = Chi-square

47

O = Observed frequency


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E = Expected frequency

4.1.5.3 - CORRELATION ANALYSIS:-

The statistical tool with the help of which these relationships between two or more

variables is studied called Correlation. The measure of correlation is called co-efficient of

correlation . Thus correlation analysis refers to the techniques use in measuring the closeness

of the relationship between variables.

TYPE OF CORRELATIONS :-

1. Positive and Negative

2. Simple, partial and Multiple

3. Linear and Non-linear

METHODS USE IN THE REPORT:-

Karl Pearsons co-efficient Correlation

[N ]- [ * ]

^ ^ r = --------------------------------------------------------------------

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CHAPTER- 5

DATA ANALYSIS

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4.1 ANALYSIS AND INTERPRETATION OF DATA

TABLE- 1- AGE GROUP OF RETAILERS

OURCE: PRIMARY DATA

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

2325 2535 3545 4555

AgeofRetailers

S

INTERPRETATIONS:-

While doing survey I found that the 45% Retailers belongs to age group of (35

35% belongs to (45- 55)

45)

And

50

AGE OF RETAILERS PERCENTAGE

23 -25 5%

25 35 15%

35 45 45%

45 - 55 35%


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TABLE 2- SALE OF (UPS, INVERTER, BATTERIS) IN STORE (LACK / MONTH..

Brand SALE(LACK / MONTH)

APC 700000.00 above

LUMINIUS 500000.00

MICROTEK 400000.00

SU-KAM 400000.00

GENUS 200000.00

EMERSION 300000.00

OKAYA 400000.00

SOURCE: PRIMARY DATA

INTERPRETATION:-

After survey we found tha

t the sale of APC is 700000 in per month

The sale of the Luminous is 500000 in per month.

The sale of Genus is 200000 per month.

51

0

100000

200000

300000

400000

500000

600000

700000

800000

APC LUMINOUS MICROTEK SUKAM GENUS EMERSION OKAYA

Sales of different brand in outlet


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INTE

0

5

10

15

20

25

30

35

40

45

50

SAL

2.0- 3

3.0-4.

4.0- 5

5.0-6.

6.0-7.

7.0- 8

PRETAT

In the abo

value of th

25% respo

5.0)

15% respo

4.0)

2.03.0

S IN (L

.0

0

.0

0

0

.0

ON:-

e chart it

ir store is

dent has r

dent has r

3.0

Sa

KHS)

is showing

5.0-6.0)

eplied that

eplied that

4.0

lesofP

NO. O

10

15

20

45

5

5

that 45%

the monthl

the monthl

4.05.0

owerb

OUTLE

respondent

sale of th

sale of th

5.06.0

ckup

TS PE

10

15

20

45

5%

5%

SOURCE: P

has replie

eir store ar

eir store ar

6.0

roduct

CENTAG

IMARY DATA

d the mont

e respectiv

e respectiv

7.0

E

52

7.08.0

hly sale

ly (4.0-

ly (3.0-


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TABLE-3- NUMBER OF CUSTOMER VISIT PER DAY:-


0

50

100

150

200

250

APC LUMINOUS MICROTECK SUKAM GENUS OKAYA EMERSION

No of customer visit in a day in outlet

INTERPRETATION:-

After Survey we found that the 200 customer visit in the APC outlet per day.

And 150 customer visit in the luminous outlet per day.

And 160 customer visit in the Microteck outlet per day..

And 120 customer visit in Genus outlet per day.

53

BRAND NO. OF CUSTOMER

APC 200

LUMINOUS 150

MICROTECK 160

SU-KAM 140

GENUS 120

OKAYA 145

EMERSION 100


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INTE

0

5

10

15

20

25

30

35

40

45

50

PRETAT

0

FRE

0- 5 51- 1

101- 1

151- 2

ON:-

After Surv

101-150 c

51-100 cus

0

UENCY

0

0

50

0

y we foun

stomer visi

tomer visit

51

reque

that 151-

t in 35 outl

in 20 outle

100

cyofC

OUT

0

20

35

45

00 custom

ets.

s.

101

stome

ETS

SOUR

r visit in 4

150

rVisit

CE: PRIMARY

outlets.

15

54

DATA

200


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TABLE-4- CUSTOMER CONVIRSION RATE IN TERM OF SALE


0%

5%

10%

15%

20%

25%

APC LUMINOUS MICROTECK SUKAM GENUS OKAYA EMERSION

BrandwiseCustomerconversionrateintermofsale

INTERPRETATION:

After survey we found that the customer conversion rate of the APC is 20% in theterm of sale. It is higher customer conversion rate in term of sale.

And the customer conversion rate of luminous & Su-kam are (15 & 12%)

55

BRAND NAME CONVERSION RATE

APC 20%

LUMINOUS 15%

MICROTECK 12%

SU-KAM 10%

GENUS 8%

OKAYA 10%

EMERSION 5%


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CUSTOMER CONERSION RATE ON THE BASIS OF RESPONDENT ONSALE

FREQUENCY OUTLETS PERCENTAGE

0-20 10 10

21-40 18 18

41-60 32 32

61-80 26 26

81-100 14 14


TERPRETATION

IN :-

After doing survey I found that frequency (41-60) 32% customer is converted

ncy (61-80) 28% customer is converted in outlets.

in outlets. And freque

56

0

5

10

15

20

25

30

35

020 21

40 41

60 61

80 81

100

FrequencyofCustomerconversionrate


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TABLE:5- WHAT WILL YOU RATE THE GENUS POWER PRODUCT IN THE

TERM OF PERFORMANCE:-

BRANDS PERFORMENCE PERCENTAGE

SOURCE: PRIMERY DATA

INTERPRETATION:-

After doing survey I found that Performance of Genus Power Product is good40%

0% say Average about its performance.

And 30% say very good about it performance.

And 2

30%

40%

20%

10%

GenusPowerProductPerformance

VeryGood

Good

Agerage

Worst

GenusPower Product(UPS,

verter, Batteries, etc Very Good

e

30%In

Good

Averag

Worst

40%

20%

10%

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TABLE:6 ARE YOU FACING ANY PROBLEM BY THE COMPANY

BEHAVEIOUR?


20%

10%

45%

25%

ProblemfacingbyReatilerbythecompny

Noproprepromotion

NoCompanysupport

NoExtraMargin

NoPropresupply

INTERPRETATION:-

After doing survey I found that Retailers are facing many problem- (a)45% retailer facing problem of No extra margin by company. (b)25% facing No proper supply products.(c)20% facing No promotion of products in market.

58

PROBLEMS PERCENTAGE

NO PROPER PROMOTION 20%

NO COMPANY SUPPORT 10%

NO EXTRA MARGIN 45%

NO PROPER SUPPLY 25%


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TABLE-9- WHAT TYPE OF POWER BACKUP PRODUCT SOLD MOASTLY.


NTERPRETATION

POWER BACKUP PRODUCT PERCENTAGE

UPS 5%

INVE

RTER 75%

BATTERIES

10%

SOLAR PANE

5%

75%

10%

10%

PowerBackupProductSales

UPS

INVERTER

BATTRIES

SOALRPANEL

I :-

Batteries sold 10%

And 5% UPS sold

After doing survey I found that, Inverter sold most 75%.

And Solar Panel &

61

L 10%


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TABLE-10- WHICH TYPE OF STRATEGIES DOES YOU FOLLOWED MOST TO

ATTRACT THE CUSTOMER.

STRATEGIES PERCENTAGE

SOURCE: PRIMRY DATA

INTERPRETATION:--

After doing Survey I found that there are many strategies followed by Retailer to

0%

5%

10%

15%

20%

25%

30%

35%

ADVERTISEMENT DISCOUNTOFFER PRICING QUALITY OTHERS

StrategiesfollowedbyRetailretoattracttheCustomer

attract the customer.

er.

Mostly 30% using Advertisement for attract the customer.

And 25% using quality product to attract the customer..

And 20% using the Pricing Strategies to attract the custom

62

ADVERTISEMENT 30%

DISCOUNT OFFER 10%

PRICING 20%

QUALITY 25%

OTHERS 15%


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TABLE-11- WHAT ARE THE SOURCES OF ADVERTISEMENT.


INTERPRETATION:-

SOURCE OF ADVERTISEMENT PERCENTAGE

TV 10%

IN

TERNET 0%1

N

EWSPAPER 0%3

H

ORDING 0%3

H

0%

5%

10%

15%

20%

25%

30%

35%

TV INTERNET NEWSPAPER HORDINGS HANDBILLS

SourcesofAdvertisment

Retailer using the Newspaper of the)

ills for Advertisement.

After doing survey I found that, Mostly

Advertisement (30%

And 25% using Hording for the Advertisement.

And 15% using Handb

63

ANDBILLS 5%1


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SOURCE OF ADVERTISMENT ON THE BASIS OF RESPONDENT:

0

5

10

15

20

25

30

35

40

020 2140 4160 6180 81100

SourceofAdvertismentonthebasisrespondent

SOURCE:PRIMARY DATA

INTERPRETATIONS:-

After doing survey I found that 61-80 respondent are saying the source ofAdvertisements (30 -35%) from Newspaper and hoardings

64

FREQUENCY OUTLETS

0-20 10

21-40 15

41- 60 28

61-80 34

81-100 13


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TABLE 12:- STRTEGY FOLLOWED FOR CONSUMER SALES PROMOTION.

SOUECE: PRIMARY DATA

INTERPRETATION

SOURCE NO.OF PERCENTAGE(%)

RESPONDENT

SAMPLE 8 8%

C

OUPON 10 10%

PRICE OFFER 45 45%

CASH REFUND 9 9%

ALL 13 13%

8

10

45

9

13

15

Strategyfollowedforth nsumersalespromoti

ecoons

SAMPLE

COUPON

PRICEOFFER

CASHREFUND

ALL

NONOFTHESE

:-

After market survey we found that 8% respondent are followed by the strategyof sample.

10% respondents are followed by the strategy through coupon.

49% respondents are followed by strategy through price offer

15% respondent are not following any strategy for consumer promotion

65

NON OF THESE 15 15%


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TABLE-13- HOW DO YOU ANALYZE THE COMPETITOR SALES.

SOURCE:-PRIMARY DATA

INT

COMPETITOR SALES PERCENTAGE

PRICING 35%

COMPANY ANALYSE 10%

BRAND EVALUTION 30%

OTHERS 25%

0%

5%

ERPRETATION:-

und th the Retailers Analyzing the competitor sales.

Analyzing through the Pricing of Product

30% are Analyzing through Brand Evolutions.

25% are analyzing through other Strategies.

After doing Survey I fo at. how

35% are

10%

15%

40%

PRICING COMPANYANALYSE BRANDEVOLUTION OTHERS

AnalyzetheCompetitorSales35%

30%

25%

20%

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TABLE: 14.DO YOU OFFER DISCOUNT FOR SPECIFIC CUSTOMER.


RESPONSE NUMBER PERCENTAGE

YSE 70 70

NO 30 30

70%

30%

OfferingDiscounttoSpecificCustomer

YES

No

INTERPRETATION:-

After doing survey I found that Retailers are giving extra discount to Specific Customer

g like th

And 30% are not Agreeing with this,

(70%) are doin is.

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TABLE-15- WHICH BRAND OF POWER BACKUP PRODUCT SOLD MOST?

SOURCE:PRIMARY DATA

INTERPRETATIONS

BRANDS SALES PERCENTAGE

APC 35 35%

LUMINIOUS 23 23%

MICROKECK 25 25%

GENUS 8 8%

OTHERS 9 9%

35%

23%

8%

9%

Brandsofpowerbackupproductsoldmost

APC

LUMINIUS

MICROTECK

GENUS25%

OTHERS

:-

After doing survey I found that APC is most Selling Brands(35%) of market share hold by it.

And 25% is From Microteck.

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AT ICAL TOOL LYSIS ST IST ANA

HI-SQUAREC TEST-1

In this chi square test I am interpretive whether is there is any relation between sales ofPower backup product and consumer sales promotion. So I am assuming that with

ption (hypothesis) there is no relationship between. Sale of the Power backup product

nd consumer sales promotion.

Ho= There is no relationship between sales of the Power backup product and consumer sales

promotions.

H1= There is relationship between sales of Power backup product and consumer sales

promotions.

Observed Value

assum

a

:-

Expected Value:-

X 9 12.5 14.5 45 9 10 100

Y 9 12.5 14.5 45 9 10 100

Total 18 25 29 90 18 20 200

X 10 15 20 45 5 5 100

Y 8 10 9 45 13 15 100

Total 18 25 29 90 18 20 200

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Observed

value (0)

Expected

Value (E)

(O E) (O E) (O E)/(E)

10 9 1 1 0.11

8 9 -1 1 0.11

15 12.5 2.5 6.25 0.05

10 12.5 -2.5 6.25 0.05

20 14.5 5.5 30.25 2.12

9 14.5 -5.5 30.25 2.12

45 45 0 0 0

45 45 0 0 0

5 9 -4 16 1.77

13 9 4 16 1.77

5 10 -5 25 2.5

13 10 3 9 0.9

= 11.5

(O-E)/(E)= 11.5

Table value

( Where, R= row and C= Column

R=2 and C=6Table value = (2-1)*(6-1)Table value = (1*5)Table Value = 5

The table value at 5% significant of level of 5= 11.1

SinceThe calculated value is greater than table value

CV>TV

Calculated value= 11.5

Dof = R-1)*(C-1)

INTERPRETATION:-

From above chi square test proved that there is the relationship between sales and

otio an say strategies r sales

promotion are good than sales promotion.

70

consumer sales prom n. So we c that if the of custome


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BI-VARIANT TABLE

USTOMER VISIT

Y= SPECIFIC DISCOUNT

X= C

Customer

t/Specific

discount

0-50 100 101 0 151-200 Frequency

visi

51- -15

X (70%) 0 35 45 10020

Y (30%) 70 0 0 10030

Frequency 70 50 35 45

Chi Square test- 1

In this Chi square test I am interpretive whether there is any relation between Customer visit

r. So I am assuming that with assumption (Hypothesis)

ustomer visit and specific discount to the customer.

omer visit and specific discount to the customer

the customer.

and specific Discount to the custome

there is no relationship between c

H There is no relationship between cust0=

H1=There is relationship between customer and specific discount to

Observed Value:-

X (70%) 00 20 35 45 100

Y (30%) 70 30 00 00 100

Total 70 50 35 45 200

Expected Value:-

X 35 25 17.5 22.5 100

Y 35 25 17.5 22.5 100

Total 70 50 35 45 200

71

200


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Observed

value (O)

Expected value (E) (O-E) (O-E) (O-E)/(E)

00 35 225 35-35 1

70 35 35 1225 35

20 25 -5 25 0

30 25 5 25 0

35 17.5 17.5 306.25 17.5

00 17.5 -17.5 306.25 17.5

45 22.5 22.5 506.25 22.5

00 22.5 -22.5 506.25 22.5

= 150

( O-E)/(E)= 150

Table value = 3 Table value:--

DOF = (R-1) * (C-1)

Where R= Row, C= Column

2, C= 4

Table Value = (2-1) * (4-1)

able e = 1 *

The table value at 5% significant of level of 3 = 7.815

value is greater than the table value.

CV>TV

INTER ATION

R=

T valu 3

Since, the calculated

PRET :-

From the above chi square test proved that there is relationship between customer visit and

specific discount to the customer. So we can say that if the strategies of customer visit are

tha

72

good n specific discount


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CORREL ON ANAL ATI YSIS

Finding the rela hip between (Source of advertisement and Customer conversion rate) the

ome invested among the respondent and correlation

ce of advertisement and Customer rate) the outcome

invested among the respondents and the correlation formula under assumed mean method is

[N ]- [ * ]-----------------------------------------

tions

outc toll

SOLUTIONS:-

To find the Relationship between (Sour

taken into account.

The formula is given as:-

r = ---------------------------

^ ^

Where r = co-efficient of correlation

N = No. Of option

Custom (X (Y)

er conversion Rate)

Source of Advertisem

ent

1010

18 15

32 28

26 34

14 13

TOTAL-100

73

100


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X Y

_

dx=x-x

_

dy=y-y dx^2 dy^2 dx.dy

10

10 -22 -10

100 220484

8

15 -14

196 169 182

-13

1

32

28 0 0

0 0 0

34 6 -6 36 36 -36

26

4

13 18 324 225 27015

1

TOTAL -12 -14 1040 530 636

[N ]- [ * ]r = --------------------------------------------------------------------

^ ^

[5 * 636] - [-12 * -14]

-----------------------------------

51040 144 5530 196

r = ---------------------

TERPRETATION

r = 0.017

IN :-

this it is inferred that there is no correlation or

significant relationship between ( Source of Advertisement and customer conversion rate)

74

Therefore it is not positively correlate. From


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WEIGHTAGE AVERAGE METHOD

e act the

1R Ran ank4 ank5 Mean

sco

Weightedverag

Rank

Analysis of retailer ra

customer.

nk on the best strategy follow d by the retailer to attr

Strategy Rank ank2 k3 R R re a e

By givingdiscount

10x1 3 25x3 8x4 292 2.92 10x2 2 7x5

By giving free 25x1 30x2 15x3 20x4 10x5 260 2.6 3installation

By giving after

le service

20x1 25x2 23x3 18x4 14x5 261 2.61 2

sa

By givingquality product

40x1 15x2 10x3 20x4 15x5 255 2.55 4

Other

2 20x 15x4 10x5 250 2.5 5s 30x1 25x 3

INTERPRETATION:-

rom this table clearly shown that retailer using strategy of By giving Discount for attract the

ustomer and sale the product most. Due this strategy only they are able to keep the more

existing customer and make new customer also.

F

c

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CHAPTER - 6

DFIN INGS

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FINDINGS

MAJOR FINDINGS LISTED BELLOW:-

After survey it is found that 100% respondents are Male in term of gender wise

classification.

After survey it is found that the percentages of the large scale retail are 75%.

After survey it is found that the 151- 200 customer visit in the 45% outlets in

market.

After survey it is found that the customer conversion rate of the APC is 20% in the

term of sale. It is highest customer conversion rate in term of sale.

After survey it is found that the sale of APC is more than above 30% per month. It is

highest sale in overall market.

After survey it is found that 30% respondent analyze competitor sale through

ave replied that they have targeted

quality.

After survey it is found that 80% respondent are having extra sale when season

change.

The most retailers analyze the competitor sale through the Brand evaluation and

pricings.

The most of the outlets are giving the price offer to the customer for the consumer

sales promotions.

After survey it is found that the 30% respondent uses the source of advertisement

from newspaper.

After survey it is found that 45% of retailer facing problem by the company of

Margin.

After survey it is found that in Power backup Product 75%( Inverter) sold mostly in

market.

After survey it is found that strategies followed by the 45% retailer to attract the

customer is By giving discount

Advertisements

After survey it is found that 25% respondent h

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CHAPTER - 7

GGESTION & CONCLUSIONSU

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SUGGESTIONS

MAJOR SUGGESTION LISTED BELLOW:-

Genus Power should be focus on marketing strategies in whole market.

To create awareness about the company and company products.

To maintain proper channel of distribution of the products.

Focus on the Promotion of products in effective media.

To focus on the location of stores and distributers.

Company should focus on the pricing strategy.

To focus on quality of products.

Company should invest in R&D to create innovative products.

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CONCLUSION

in India as well as other country. The main

ange, Global warming, Etc. Power

is very useful in every area. There are many local player turn to be domestic player, armed

m foreign

on and their works not

y by day. As for as Indian

mer re ready to invest this type

the global market, creating, and

sary. Some Power backup Product companies

d GENUS). While

ternational buying houses.

hile concluding this project it must meet the secondary objective- In New Delhi Market

position of Retailers in New Delhi is quite comparative because of large number of Retailers

market. They are doing their business in minimal benefit.

ers are well aware about the Genus Power Product. And its good

sponse in market also. But I will advice them to invest more money and more human power

to promote and market their product.

In that research I found that many problem faced by the retailers like (minimum margin, No

ppropriate distribution system, No proper company support.etc) so for create the good

roduct in market it must have to give all the support to the retailers, because they are the

primary and important communication channel.

While comparing the competitors product and Genus Power product the quality is quite good

nd performance is also good. But competitors are spending lots of money in marketing and

romoting the product due to this other competitors product people know well.

The Power Backup Industry is growing very fast

cause of growing market is Power shortage and climate ch

with the strengths of designing and resourcing which they have achieved fro

players.

The main factor for the growth demand of Power is growing populati

only in urban area but rural area also so demand becomes high da

market is concerned the income level in increasing and custo

of appliances. To compete in the domestic as well as

sustaining a strong brand image is neces

attempt to create the global image like (LUMINIUS, MICROTECK, an

other just supply to in

W

in

Retailers and custom

re

a

p

a

p

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BIBILIOGRAPHY

References:-

Books:-

Strategic Brand Management

Websites:-

www.google.com

WWW.Genus.in

WWW.Wikipedia.com

WWW.Luminousindia.com

WWW.Bing.com

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12. What will you rate the Genus Power Product in performance?

(a) Very good (b) Good (c)

13. Are you facing any problem b ?

(c) No extra margin (d) No

14. Rank the best way to attract the customer?

Strategy

Average (d) Worst

y the company behavior

(a) No proper promotion (b) No company support

proper supply (e) All

Rank

By giving i u

[]1 []2 []3 []4 []5d sco nt

By giving free installation []1 []2 []3 []4 []5

By givi

]4 []5ng after sale service []1 []2 []3 [

By []1 []2 []3 []4 []5giving quality product

Oth

[]5ers []1 []2 []3 []4

15. Do you think Genus Power product can sale more?

(a) Yes (b) No

16. Does there is extra sale when season change?

) o

er in a year

ostly?

more customer?

Others

(a) Yes (b N

17. What is the frequency of existing custom

(a) 0-5% (b) 5-10% (c) 10-15% (d) 15-20% (e) More than 20%

18. What type of Power Backup product sold m

(a) ups (b) inverter (c) Batteries (d) others

19. Which types of strategy do you follow most to attract

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(a) Advertisement (b) Discount offer (c) Pricing (d) Quality (e)


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20. Do you offer the specific discount to the customer?

) others

22. How do you analyze the competitor sales?

(a) pricing (b) Company Analyze (c) Brand evolution (d) other

er sales prom

(a) Price offer (b) Coupon (c) Cash refund offer (d) others

24. What is the life of Power Backup product?

(a) 0-2 yrs (b)2-4 yrs (c) 4-6 yrs (d) other

proximately profit margin for your sto

(a) 30000-60000 (b)60000-120000 (c) 120000-240000 (d) more than 240000

(a) Yes (b) No

21. What are the source of advertisement?

(a) TV (b) internet (c) Newspaper (d) Hording (e) Handbill (f

23. What do you do for the consum otion?

25. Ap re per month.

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APPENDIX

Advanced SMT Line

- Ministry of Science and Technology

CNC Milling and EDM

Our Factory

Automatic Testing Equipment

Centre for Design and Development -

Recognized by Govt. of India

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Firing

Molding Machines

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Meter Assembly


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PCB Assembly

Resistor Trimming


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sf competitive analysis

Documents