7 propositions for the future of the sociable web

Trebor Scholz

Content protected by Creative Commons non-commercial, attribution, share-alike license

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Give networked publics full control over their content.

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Lower the exit costs. Let networked publics take with them what they put in when they are leaving. Foster free cooperation.

3 Increase transparency of rules about privacy and ownership. Be open about the rules of the game!

4Build a skill set for participatory cultures.

5 Build non-commercial social networking sites.

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Create ways for networked publics to make money and live of their work.

7 Share the created monetary value of invisible labor in a fair way.

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Open + Free = Closed + Expensive

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http://lotusmedia.org/post-protest-processing

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http://lotusmedia.org/post-protest-processing

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http://lotusmedia.org/post-protest-processing

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20 Cyworld 18 Facebook160 QQ170 Myspace

http://en.wikipedia.org/wiki/Myspace

http://en.wikipedia.org/wiki/Facebook#Statistics

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11.9%

http://blog.compete.com/2007/02/05/compete-attention-200/http://blog.compete.com/2007/01/25/top-20-websites-ranked-by-time-spent/

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Chinese Backstreet Boys

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http://www.amazon.com/gp/cdp/member-reviews/AFVQZQ8PW0L/ref=cm_pdp_about_see_review/104-3003194-7485555?ie=UTF8&sort%5Fby=MostRecentReview

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comment, tag, rank, forward, read, subscribe, re-post, link, moderate, remix, share, collaborate, favorite, write; flirt, work, play, chat, gossip, discuss, learn

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Laborno objects

performancespeaker

Paolo Virno

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<http://www.yaadz.com/>

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Amateur - Professional

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Commercialization of

Social Life

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If you’re happy and you’re Rupert Murdoch, clap your hands.

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$583m

http://news.bbc.co.uk/2/hi/business/4695495.stmhttp://www.pbs.org/mediashift/2006/10/crazy_crazy_crazygoogle_spends.html

http://networks.silicon.com/webwatch/0,39024667,39162801,00.htm

$15billion

value/ costs/ profit

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they gain friendships, share their life

experience, archive their memories, they

are getting jobs, find dates, fame, and can

“egocast,” as well as contribute to the

greater good, social enjoyment, pleasure

of creation ...

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Individualistic Collectivism

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10 -- 40%

http://www.readwriteweb.com/archives/long_tail_shrinking.phphttp://www.roughtype.com/archives/2006/12/sharecropping_t.php

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Internet in China

100 mio net users in China

huge difference between city and rural areas

400 million mobile phone users

emphasis on mobile Internet

4 out of the top ten sites online are Chinese

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very few -- very many

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http://www.flickr.com/photo_zoom.gne?id=262600004&size=o

Core sites of the sociable web provide the platform, the “social operating system.” They make big money.

We create the content, profiles, sociality.

Mom and pop stores

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News Corp

MySpacePhotobucket

Fox Interactive Media

Wall Street Journal (?)

Daily Telegraph

The Sun

The TimesDaily TelegraphThe AustralianHarper Collins

Phoenix

Fox TVFox News

New York Post

Google

eBayStumbleupon (2.5 mio)Skype

Yahoo

Feedburner (400k)YouTubeDodgeballWritely

BloggerPicasa

FacebookDel.icio.usWebJayJumpcutUpcoming.orgOddpost

Consolidation

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The sociable web echos the capitalist system that we are living in.

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http://www.flickr.com/photo_zoom.gne?id=440693384&size=l32

Walled Gardens

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Facebook & MySpace Mobile Social Space

Mobile content-contribution will increase centralization of the web: cold cash of hot communities

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Value: attention, ads, profiles, consumption, transaction commissions, spam, spam, and spam (and spam)

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http://www.flickr.com/photos/gimble/429797365/37

Michael Barrett, chief revenue officer for Fox Interactive Media (FIM) reports that they plan to identify MySpacers with many friends in order to ask them if they’d willing to “blather” about products they love. "They're influencers and power users," and they could make money that way.

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Money in the click economy is not made of content

but of access to communities!

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http://www.seroundtable.com/archives/013403.html

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Hybridity

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http://www.facebook.com/terms.phphttp://www.facebook.com/policy.php

“You automatically grant ... to the Company an irrevocable, fully paid, worldwide license to use ... and distribute User Content “

“Facebook may also collect information about you from other sources ...”

Property and Privacy in Facebook

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Favorite books, movies, pictures, postal address, phone number, email, clubs, jobs, education, music, birth date, sexual orientation, interests, daily schedules, friends

Facebook Profiles

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700

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Non-profit alternatives to sociable media giants

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Kevin Killian: 1525 reviews (01/07/06) He writes autobiographical fiction in the form of reviews that range from sweet potato baby food to Pasternak's Doctor Zhivago.

Amazon.com reviews& the birth of a new genre?

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Give networked publics full control over their content.

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7 Propositions for the future of the sociable web

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Lower the exit costs. Let networked publics take with them what they put in when they are leaving. Foster free cooperation.

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3 Increase transparency of rules about privacy and ownership. Be open about the rules of the game!

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4 Build a skill set for participatory cultures.

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5 Build non-commercial social networking sites.

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6 Create ways for networked publics to make money and live of their work.

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7 Share the created monetary value of invisible labor in a fair way.

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We are outsourcing our memory

Kevin Kelly says, "What will most surprise us is how dependent we will be on what the Machine knows - about us and about what we want to know. We already find it easier to Google something a second or third time rather than remember it ourselves."

"The more we teach this mega computer, the more it will assume responsibility for our knowing. It will become our memory. Then it will become our identity. In 2015 many people, when divorced from the Machine, won't feel like themselves - as if they'd had a lobotomy."

<http://wired.com/wired/archive/13.08/tech.html>

Thanks.

trebor@thing.net

http://collectivate.net

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We are outsourcing our memory

Kevin Kelly says, "What will most surprise us is how dependent we will be on what the Machine knows - about us and about what we want to know. We already find it easier to Google something a second or third time rather than remember it ourselves."

"The more we teach this mega computer, the more it will assume responsibility for our knowing. It will become our memory. Then it will become our identity. In 2015 many people, when divorced from the Machine, won't feel like themselves - as if they'd had a lobotomy."

<http://wired.com/wired/archive/13.08/tech.html>

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