seti pr presentation

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To partner with us

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Community Centric Communication Agency for Game Developers and Publishers

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Page 1: Seti pr presentation

To partner with us

Page 2: Seti pr presentation

about uswho we are

Seti has been founded by industry veterans as Turkey’s biggest gaming know-how center. We use our knowledge and experience to create product and services.‘‘

Page 3: Seti pr presentation

MEDIA

Seti Media operates several media products all exclusive to Gaming Market. We are well known for high content quality and innovation in our mediums.

PUBLIC / CM RELATIONS

Using our 15 years of Business Development and Media experience, Seti created a special set of PR services fully dedicated to game market.

CONSULTANCY

Seti partners with biggest technology and telecomunication companies in their gaming projects. We are also excelled at content and project management

EVENT/VENUE MANAGEMENT

We organized the very first gaming and esports events and since then we are the organizers of most of the gaming events in Turkey..

about uswhat we do

Z

B

:

Page 4: Seti pr presentation

We do PR…Seti PR… Dedicated for gaming!

[

I

Page 5: Seti pr presentation

Pouring the years of market experience in Seti PR. A non-traditional creative communications agency dedicated to our passion: Games!

setıprwhat kind of an agency?

Page 6: Seti pr presentation

Why a dıfferentapproachwe’re aware of your problems

Communıty problems

Hacking, swearing, cheating are the undeniable problems of our communities and we know it. Let’s call those churned ones. Longer life for acquisitons!

Brand awareness

Product&Services PR is just the half of the job. Don’t you want make the gamers excited about your next title? Let’s fortify your corporate image for B2C+B2B.

Parental sıtuatıons

Do you think we should communicate only with the gamers or media? Think again. Creating a correct perception is the key for parents. Let them allow us to play!

Low roı

Low costs, maximum coverage. Our proven, creative, methods and marketing plans guarantee it! Let’s create brand ambassadors and start incentives.

- T

Page 7: Seti pr presentation

"Everything I Ever Needed to Know About Online Communities, I Learned from Jurassic Park”

Valerie MasseySenior Director of Communications CCP

Page 8: Seti pr presentation

Wıldforest…

But we know the way around…

Page 9: Seti pr presentation

aboutturkeya market on the rise

36M Internet Population

%40

PLAYING ONLINE

3 @online 31h/month

# ARPPU 21€ (MMO)

i 220M € Market Size

6 %18 Growth Rate

Page 10: Seti pr presentation

ConcretejungleTurkish players

S O

TW

• Loyal• Love to drag along friends• Quick learners

• Hard to monetize• Easily gets bored• Usual trolls

• Hackers, cheaters• Bad tempered• Can cause mass MAU losses

• Potential whales avoid F2P• Room for monetization• Moves along with masses

Page 11: Seti pr presentation

“ TRY TEASE JOIN

Quality traffic means a higher ARPU

Page 12: Seti pr presentation

We deliver personalized serviceTailored for budgets and market expectations

eII

Page 13: Seti pr presentation

Communıty centrıc approachIn addition to traditional PR services, we work with your community management teams as well. Creating stories for every segments of PR, plus gaining the hearts of new players and staying in touch with existing ones.

Long term exposureShort pulses are not for us. We believe in growing your reputation solid for your company and products&services.

creatıve methods wıth real targetsLet us breath in your company culture then we become one of you. Let’s stay real but everything is in our reach.

setıprour vision

K

É

Û

Page 14: Seti pr presentation

howwedoıtabout our services

Step 3Step2Step1

Ideas Tailored RoadMaps

Media Relations

Marketing Build Ups

Event Manageme

ntSocial Media

Consultancy

B2B+B2C Brand AwarenessCommunity&Special Interest Ambassadors

Higher Registration>MAU Conversion

Engaged Audience

Page 15: Seti pr presentation

howwedoıtPR happens everywhere

Specialized Casual

Medias

Communities

GamingMedia~2 Mil

GamingCommunities

~5 Mil

Social Media~30 Mil

Mass Media~70 Mil

Exp

osu

reE

ng

agem

ent

QualityQuantit

y

Page 16: Seti pr presentation

Perceptıonsegments

ORGANIC PERCEPTION GROWTH

GamersYour

potential ambassador

s

medıathe

channels

s

B2b partnersthe ones caring

about your image

J

bureucratsthe ones putting

restrictions

a

parentsthe ones we need

permission

b

LET’S CREATE WAYS OF REACH

PUBLIC is not only the target audience but also means the parents and politics as well…

Page 17: Seti pr presentation

“ The eye sees only what the mind is prepared to comprehend.

Robertson Davies

Page 18: Seti pr presentation

eventsE-sports

Only PR agency with a venue ready and E-sports history

x

9V

Page 19: Seti pr presentation

@ World’s Biggest and Most Luxurious Gaming Club

@ Central Location / Zincirlikuyu District

@ Located in a five star hotel

@ 1500sqm / Full Bar & Kitchen

@ Highest Level Tech Substructure

@ Metro Fiber / 20Mbits/s Upload Speed

@ Simultaneous Screening on 30+ HD Screens

@ 8 Full HD Projections / 30 Full HD TV’s

@ Sound Isolated Rooms for Competing Teams

@ VIP rooms for Press and Business Partners

@ Extended Branding Options (inc. Digital)

venueThe Game for Big Kids

www.thegame.com.tr

Page 20: Seti pr presentation

esports13 years of experience

Progaming EventsCPL 2001-2004WCG 2001-2007ESWC 2003-2004ACON 2005-2006Asus WGT 2006 - 2007ESL 2008 – 2013

Gaming EventsGamex 2007Asus G Series LaunchAbit FragfestSony Killzone & Infamous LaunchSapphire Summer GamesTeknoSA Cebit Game FestivalIntel Cebit Gaming BoothHP Gamefest 2013

Page 21: Seti pr presentation

We’re the missing link in communications

Thıs’s how we do ıt!Strongest bond between Community Management and PR

Page 22: Seti pr presentation

ourreferenceswho enjoyed our company

Page 23: Seti pr presentation

What client needed

Wargaming told us to fortify their “rockstar image” for Turkish gaming press.

What we dıd

We planned and executed a cool press lounge and a rocking party with participation of press&community.

Results

Over 150 press member participation, tons of coverage

CASESTUDIESWargaming Turkey Launch Party

Page 24: Seti pr presentation

What client needed

The company needed the awareness of mainstream TV and newspapers before the press meeting.

What we dıd

We thought a street viral would work. We combined the awareness with the press event.

Results

“Search for 47” event hit the prime time news. GI media participation was enormous.

CASESTUDIESTiglon-Square Enix Hitman: Absolution Launch

Page 25: Seti pr presentation

What client needed

Crytek needed a high media attendance for the Istanbul office opening. The event should look “formal.

What we dıd

We chose the Çırağan Palace for the authentic look. Invited the Technology&Industry Minister of Turkey.

Results

With the participation of the Minister, the coverage of the meeting beat the expentancies.

CASESTUDIESCrytek Istanbul Office Launch

Page 26: Seti pr presentation

What client needed

The company needed to get in touch with gaming media mostly. They needed the organic relationship.

What we dıd

We figured “steampunk cosplay party” should do the trick! We used the game’s theme itself!

Results

A themed cosplay party in a historical place, SI media instantly became the part of community!

CASESTUDIESDAO Games City of Steam Press Meeting

Page 27: Seti pr presentation

LETS TALK ABOUT DETAILS

We’re always interested about your feedback. With clear targets and mutually sharing experiences, we will always customize our services to better match your needs.

CONTACT

t +90 (537) 653 33 96t +90 (216) 465 98 50

MAIL/SKYPE

[email protected] umithan2

visit us

Manolya 22, Goksu Evleri, A.Hisari, IST

contact uswe’re based in İSTANBUL, TR