AMITY UNIVERSITY UTTAR PRADESHGAUTAM BUDH NAGAR

AMITY INTERNATIONAL BUSINESS SCHOOL

Course Title: Principles of Global Business ManagementClassroom Teaching Hours:40Credit Units: 04Self Study Hours: 120Faculty In charge: Ms. Alka / Dr. Sanjeev Chaturvedi

SESSION PLAN

Session No.

Topic / Faculty References Background Material

1. Introduction of the subject and explanation of the assignment and project to be undertaken as part of the course

Module 1: Globalization and trends in Management System

2.

What is globalization Understanding the

globalization process Globalization of markets and

globalization of production Role of Global Institutions

Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2009), Chapter 1

Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 1

Globalization of Healthcare pg no. 4 CHW

Ecuadorean Valentine Roses Pg. 19 CHW

3.

Case : Disney Theme Parks, Daniels, John D., Radebaugh, Lee H., Sullivan, Daniel P., (2004), International Business, Environments and Operations, Pearson Education, 10th Edition, Page 24-27

4. Drivers of Globalization Decline in trade barriers Technological change Increased competition in the

domestic market Profit advantage Growth opportunities /

increase market share Increasing consumer needs Global Economic trends Government Policies and

Regulations Monopoly on the business /

industry Strategic vision of the

organization

Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2009), Chapter 1Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 1

China’s Lenovo acquires IBM’s PC operations pg. 26 CHW

India’s cultural globalization CHW

Developing your global Know How, Harvard Business Review March 2011, Pg. 71-75

5. Managing in Global Hill Charles W L & Jain Arun K, China’s Lenovo acquires IBM’s

Session No.

Topic / Faculty References Background Material

Marketplace Managing Difference in

countries Control and Coordinate

production and marketing activities

Knowledge of rules governing international trading and investment system

Currency Market

International Business, Tata McGraw Hill Publishing Company Ltd., (2009), Chapter 1Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 1

PC operations pg. 26 CHW

India’s cultural globalization CHW

Developing your global Know How, Harvard Business Review March 2011, Pg. 71-75

6. Presentation of Group Assignment

Module 2 : International Institutions and Economic Integration

7 Case : Boeing Vs. Airbus : Two decades of Trade Dispute, Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2009), Page 395-402

8 International InstitutionsWTO

GATT / WTO and International Trade

WTO Agreements an Overview

Ministerial Conferences and Emerging Issues

World Bank IMF

Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 4 & 5Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2009), Chapter 9

Argentina’s Currency Board, CWH, Page 464 -465

Subsidized Wheat Production in Japan, CWH, Page 265

9 International Economic Integration

Framework of PTAs and FTAs

Major Regional Trade Agreements

Forms of International Economic Integration

India’s participation in PTAs

Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 6Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2009), Chapter 9

Trade in hormone treated Beef, CWH, Page 473-474

Car price differentials in the EU, CWH, Page 389-390

Module 3: International Trade Theory

10 Case : Emergence of chip Design Industry in Asia, Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Page 70-73)

11 Benefits of TradeTheory of Absolute AdvantageTheory of Comparative Advantage

Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 4Joshi Rakesh Mohan, (2009 ), International Business, Oxford

Moving US White Collar Jobs offshore, CWH, Page 229 & 230

The rise of Finland Nokia, CWH, Page 241-242

Session No.

Topic / Faculty References Background Material

University Press, Chapter 2

12. Heckscher-Ohlin TheoryThe Product Life Cycle Theory

Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 4Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 2

13. Porter’s Diamond Model Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 4Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 2

Logitech, CWH, 252-253

Module 4: Global Business Expansion

14 Case : : 3M in the new Millenium : Innovation & Globalization, Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2009), Page 627

15 Different Entry Modes Export / Import Collaborative Arrangements Franchising Licensing Joint Ventures Turnkey Operations

Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 12Cherunilam Francis, (2004), International Business, Prentice Hall of India Private Ltd. 3rd

Edition, Chapter 13Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 2Chapter 11

Tesco Goes Global, CWH, Page 592-593

International Expansion at ING Group, Page 596-597

16 Different Entry Modes (contd.) Wholly Owned Subsidiary Mergers & Acquisitions Strategic Alliances Making Alliance work Managing Alliances FDI & FII

Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 12Cherunilam Francis, (2004), International Business, Prentice Hall of India Private Ltd. 3rd

Edition, Chapter 13Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 2Chapter 11

Jollibee Phenomenon – A Philippine Multinational, CWH, Page 600

Entry Strategies in India, CWH, Page 609

Session No.

Topic / Faculty References Background Material

Module 5 : Global Business Management

17 Case : Strategic & Organizational Change at Black & Decker, Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2009), Chapter 12Page 578 - 579

18 Planning oGoal settingoAnalyze internal corporate

resourcesoSet International Corporate

Objectives oAnalyze Local Conditions oSelect Alternatives and

prioritieso Implementation strategyControl strategies in Internationalization ProcessoCorporate CultureoCoordinating MechanismoFinancial PerformanceoQuality PerformanceoPersonnel Performance

Daniels, John D., Radebaugh, Lee H., Sullivan, Daniel P., (2004), International Business, Environments and Operations, Pearson Education, 10th Edition, Chapter 15Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 13

Johnson & Jhonson, JDD, Page 439

GE Hungury, JDD, Page 465

19 Decision Making in International BusinessLocation of Decision makingoCentralized Decision makingoDecentralized Decision

makingOrganization of Global BusinessoHorizontal DifferentiationoVertical DifferentiationIntegrating Mechanism

Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 13

The international Division at Walmart, CWH, Page 551

The rise and fall of Dow Chemical’s Matrix Structure, CWH, Page 555

20. Mid Term Evaluation / Class Test

Module 6: The Cultural, Political, Legal and Economic environment facing Global Business

The Political and Legal Environment

21 Case : Newmont Mining in Indonesia, Daniels, John D., Radebaugh, Lee H., Sullivan, Daniel P., (2004), International Business, Environments and Operations, Pearson Education, 10th Edition, Page 98-100)

22 Impact of Political system on management decision : Ideology

Hodgetts Richard M, Luthans F. & Doh Johathan P., , International Management, Tata McGraw Hill Publishing Company Ltd., (2005)

FDI by Volvo in South Korea, CHW, Page 332

McDonalds embraces Islam in

Session No.

Topic / Faculty References Background Material

o Communisto Socialisto Capitalist

Nature of Political Risk Host Government Instability Reasons for government

intervention in international trade

Trade policy instruments for government intervention in international tradeo Tariffso Subsidieso Quotao Local content

requiremento Administrative policieso Anti-dumping

regulations Political Risk analysis Political Risk Assessment

Techniques

Chapter 2Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 6 & 12Cherunilam Francis, (2004), International Business, Prentice Hall of India Private Ltd. 3rd Edition, Chapter 13Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 8

Indonesia: Surviving in troubles market, RMJ, Page 307

23 Formulating legal strategies in International Business

International Law Local Laws Resolving Business

Conflictso Litigationo Arbitrationo Conciliation

Hodgetts Richard M, Luthans F. & Doh Johathan P., , International Management, Tata McGraw Hill Publishing Company Ltd., (2005) Chapter 2Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 6Koontz Harold and Weihrich Heinz, (2001), Management : A Global Perspective, Tata McGraw Hills Publishing Co. Ltd., Chapter 3Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 8

Sharia indices : A usefule tool to assess compliance to Islamic Law, RMJ, Page 317

The Economic Environment

24 Case : The Daewoo group and the Asian Financail Crisis, John D., Radebaugh, Lee H., Sullivan, Daniel P., (2004), International Business, Environments and Operations, Pearson Education, 10th Edition, Page 132-134

Session No.

Topic / Faculty References Background Material

25 Understanding the Economic System Centrally planned economy Market based economy Mixed economyKey macroeconomic indicators Economic Growth Inflation Surpluses & Deficit

Cherunilam Francis, (2004), International Business, Prentice Hall of India Private Ltd. 3rd Edition, Chapter 3Sharan Vyuptakesh, (2006), International Business, Concept, Environment and Strategy, Pearson Education, Chapter 10

The Socio-cultural Environment

26 Cross Cultural Misapprehensions o the Awastik in the West, Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Page 295-298

27 The concept of culture Components of culture Determinants of cultureThe strategy for managing across culture Cross cultural literacy Culture and competitive

advantage Culture and business ethics

Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 3Hodgetts Richard M, Luthans F. & Doh Johathan P., , International Management, Tata McGraw Hill Publishing Company Ltd., (2005) Chapter 4 & 5Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 7

Indian Chaat in America, CWH, Page 117

McDonal’s & Hindu Culture, CWH, Page 133

Rise of Islamic Banking in Pakistan, CWH, Page 131

Doing Business in Saudi Arabia, CWH, Page 114

28. Presentation of Group Assignment

Module 7: Issues in Functional Areas of Global Business

Global Marketing Strategies

29 Case : Barbie faces Islamic Dolls, Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Page 626, 633

30 Marketing in the global marketplace

oStandardization vs Adaptation oMarketing mix

Product PolicyoCultural differencesoEconomic developmentoProduct and technical

Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 15Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 14

Chinese Firms : The masters in product adaptation, RMJ, Page 593-594

Kodak in Russia, CWH, Page 733

Session No.

Topic / Faculty References Background Material

standards

31 Pricing StrategyoPrice discriminationoStrategic pricingoRegulatory influence on

pricesPromotion

oCultural BarriersoSource and country of origin

effectsoNoise levelsoAdvertising strategy oPush versus pull strategyoMedia availability

Distributiono retail concentrationo channel lengtho channel exclusivity

Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 15Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 14

Marketing to Black Brazil, CWH, Page 738

Unilever –Selling to India’s poor, CWH page 750

Global Production and Operational Strategies

32 Competitive advantage at Dell Inc. Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Page 712,714

33 Global Manufacturing Strategies

oCountry factorsoTechnological factorsoProduct factorsoLocating Manufacturing

facilitiesQuality Standards

o ISO, CE and other International StandardsPurchasing and Supplying Strategies

oMake or Buy decisionsoManaging global supply chain

Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 13Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 16

Microsoft outsourcing Xbox production, CWH, Page 681

India’s global leadership in the BPO-ITES industry, CWH, Page 717

Global Human Resource Management

34 Case : Molex , Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Page 802-804

Session No.

Topic / Faculty References Background Material

35 Role of Human Resource Manager in Global PerspectiveStaffing Policy

oEthnocentricoPolycentricoGeocentricTraining and & Management DevelopmentoCultural training oLanguage training oPractical training

Performance Appraisal and Compensation

oProblems and guidelines for performance appraisal

oCompensation issues and components of compensation

Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 16Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 17

Hill Ch

Hindunization of Lever, CWH, Page 779

XCO China, CWH, Page 776

Monsanto’s repartition programme, CWH, Page 792

Talent Crunch : IT firms increase academia interaction , CWH, Page 799

Global Accounting and Financial Management

36 Case : Vivendi Universal, Daniels, John D., Radebaugh, Lee H., Sullivan, Daniel P., (2004), International Business, Environments and Operations, Pearson Education, 10th Edition, Page 594-599

37 Country Difference in Accounting Standards

oNational and International Standards

oDeterminants of national accounting standards

o International standardsoAccounting aspects of control

systemsAccounting aspects and control SystemFinancing DecisionInvestment Decision

Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 17Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 15

Adopting International Accounting Standards, CWH, Page 808

China’s developing Accounting System, CWH,Page 827

China Mobile, CWH, Page 831

Deutshe Telecom taps the global capital market, CWH, Page 841

Global Strategic Management

38 Case : The evolution of Strategy at Proctor & Gamble, Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Page 522-524)

39 Strategy FormulationStrategy Implementation

Hodgetts Richard M, Luthans F. & Doh Johathan P., ,

Walmart’s global Expansion,

Session No.

Topic / Faculty References Background Material

Strategy Evaluation International Management, Tata McGraw Hill Publishing Company Ltd., (2005) Chapter 8Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 12

CWH, page 494

MTV goes global with a local ascent, CWH, Page 512

40 Viva

After first session students have to form a group comprising of five students. Each group has to select a company and inform the faculty member through email (alka@abs.amity.edu / adubey3@amity.edu). Each group has to make a detail report on the international business strategy for the company selected by them and give presentation during the allotted session..

EvaluationComponent MarksCase Presentation 7Class Test 10Assignment 8Attendance 5