session 4retail theory

7/29/2019 Session 4retail theory

1/25

Role and Responsibilities of a

Merchandiser


2/25

Types of merchandising

Export Merchandising

Merchandiser in Buying House

Merchandiser at buyers end

Retail Merchandiser


3/25

Manufacturing

In a proper manufacturing set up role of

merchandising are:

ro uc on merc an s ng

Development merchandising

Sourcing merchandising

Planning merchandising


4/25

Production merchandising

who take care of all in house activities

Development merchandising

who take care of product development

Sourcing merchandising

who take care of procurement

Planning Merchandiserwho take care of production planning


5/25

Merchandiser in Export house

Merchandising development based on buyers

objective

Interaction with bu er

To interact with the various department of a

manufacturing unit

Costing


6/25

In Export house

To send samples to buyer

Development of lap dip and strike off and desk loom

Procurement of fabric, trims

To carry out the final inspection at factory end

To make sure that the shipment goes on time


7/25

Buying house

Buying house work as intermediateries the buyerand the vendor

60-70% world wide buying routes through theuy ng ouse

These are situated predominantly at the vendorslocation

Work on profit percentages/commissions


8/25

Buying house merchandiser

Bridge the gap between buyer and vendor

Vendor selection and vendor benchmarking

Group buying

Give approvals some times

Vendor audit


9/25

Buyer

A buyer is a brand

GAP, Nike, Adidas are all brands as well

as uyers

Most of the brands in the word are

outsourced their merchandise


10/25

Buyer

Many Buyers/brands have their local office

near the manufacturing facility these

offices are called liaison offices

These liaison offices works under the head

office of the buyer.


11/25

Buyer merchandiser

Vendor selection and benchmarking

To work in between head office and

To take the samples on time

To give all approval on time


12/25

Buyer merchandiser

Merchandise planning

Vendor management

On time shipment

Quality audits

compliance


13/25

Roles and Responsibilities

Product Development & Sampling

Fabric & Trim Sourcing

Costing & Negotiation

Fits & Pre-Production Approvals

Maintaining Records

Plan Factory Capacity & Allocations

Fabric Booking Trim Confirmations

Color / Fabric approval

Fit approval

Testing

Production & Line Planning

Production Follow up

Quality Audits & Shipment Status Quota / Embargo Movements

Vessel / Flight Planning

Documentation


14/25

Skills

Time Management

Planning and Organizing

Communication

Negotiation

Teamwork


15/25

Proactive-nessBe Proactive

Proactive tasks Active positive tasks you must do to achieve the

objective. It is taking initiative by not being pushy, obnoxious or

aggressive but by being affirmative and assertive.

Reactive tasks Day to day tasks that land on your desk

everyday and has to dealt with to keep things running

Proactive person

Mana es current tasks well.Allocates time for the projects.

Completes small part of huge goals everyday.

Is guided by the goal set for future.

Translates desires into results.

Reactive PersonGets bogged down by the external environment emails, phone

Uses time to get by.

Has no time for development projects.

Works to find a short term solution.


16/25

Importance vs. Urgency

These are not the same things. Something urgent is not necessarily important.Urgent tasks should be dealt with straight way taking out the minimum time.

Positive tasks are always the important ones and reactive tasks are rarely

important.

The objective here is to :

Maximize return of time.

Maximum fulfillment.

Reduces stress.


17/25

Covey'sFramework

Urgent Non Urgent

I II

Important Activities : Activities :

Crises Prevention

Pressing Problems PC Activities

Deadline Driven Projects Relationship Building Planning

Coveys Framework

Covey'sFramework

III IV

Activities : Activities :

Non Important Interruptions Trivia

Calls Busy work

Mail Mail

Pressing Matters Phone Calls

Popular Activities Time Wasters

Pleasant Activities


18/25

Planning and Organizing skills

Allows us to effectively utilize resources.

Allows us to anticipate problems.

Enables us to communicate our intentions to others.

Assists us to evaluate how realistic the objectives are.

Assists us to evaluate alternative means of achieving

objectives.

Assists us to establish priorities.

Helps reduce firefighting.


19/25

Daily tool

" If you are not in control of your day, you are notin control at all. "

Most important self organizing tool ( if used) is a diary.

.Allocate time meeting with yourself.

Fill gaps by doing routine work.

Allow time to meet unexpected tasks, unmet deadlines.


20/25

Overcome obstacles by organizing

yourself

Organize your desk

Carefully arranged workplace enables you to work efficiently, feel good and savetime.

" Messy desks reflect messy brain "

es ngDo now Do it today

Do soon Within a week

Read magazines/journals etc.

pass on pass/delegate.

file info that needs to be preserved.

misc. vouchers/invoices etc.


21/25

Manage Meetings

Have clear objective and an agenda.

Have correct choice of participants.

Prepare well.

Have clear idea.

Need sound leadership.

Avoid unnecessary interruptions.


22/25

Proper Filing & Record Maintenance

What to file?

The material that has value and relevance and that

needs to be preserved.

Proper Classification

folders/style files.

Special files poplin qualities/ trim file

Should be easily accessible to everybody.


23/25

Effective Communication &

Negotiation Skills

"Seek first to understand, then to be understood "

Communication It is the process by which a person, a group or an

organization (sender) transmits some information ( message ) to another

person/group or and organization (receiver)

Channels of communication

Written

Telephonic

Face to-Face

Need to choose an appropriate channel for maximum effectiveness. It is a

very important tool which is very critical for your success as an individual

as well as a company.


24/25

Proper & Effective Communication

You should have proper background.

Current knowledge of the subject.

Right perspective & attitude

It should be precise, clear and to the point.

Good Listening skills.

Better relationships.

Access to relevant info.

Should be open minded

Not judgmental


25/25

With Subordinates

Learn what they expect from you.

Communicate expectations unambiguously.

Be fair, don't play favorite.

Be honest and ethical.

Show concern.

With Superiors

Know what is expected of you.

Know what info serves his needs.

Give well considered ideas.

Share important suggestions and grievances.

session 4retail theory

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