session 4b - gear up for the 2015 year end campaign
TRANSCRIPT
Gear Up for the2015 Year-End Campaign
AGENDA
• Defining a Fundraising Campaign
• Five Stages of a Fundraising Campaign
• Details of the 2015 Year-End Campaign
Online Donation PagesUpdate Your Links
Your chapter now has a donation page 100% dedicated to your fundraising efforts!
1. Find your new URL.Find the new URL for your chapter’s donation page. Choose your state and chapter in the drop-down menus. The URL that appears in the address bar is your chapter's new unique donation page.
2. Replace the donation link. Replace the donation link on your chapter website with the new one to ensure your donations get routed correctly.
3. Share the link. Update this link everywhere else you have shared your donation link.
Photo: EWB-USA Montana State University Chapter
WHAT MAKES A CAMPAIGN?
What is a campaign?
• Specified Sum
• Defined Time Period
• Pre-Determined Need
An intensive fundraising effort designed to raise a specified sum of money within a defined time period, to meet a pre-determined need.
Why fundraise at year-end?
40% of annual donations occur at year-end
Average online gifts are larger in the 4th quarter
5 Stages of Fundraising Campaigns
Photo: EWB-USA Greater Austin Professional Chapter
5 Stages of Fundraising Campaigns
1. Plan & Prepare
2. Launch
3. Engage
4. Finish
5. Follow-Up
Plan & Prepare
DATESDecember 1 – 31, 2015
CHAPTER FUNDRAISING PAGES Chapter Online Donation Pages
Fundraise for EWB-USA
SPECIFIED SUM
PRE-DETERMINED NEED
Plan & PrepareCampaign Theme
• Fresh & New Theme
• Speaking with a united voice
Stronger Together
Plan & PrepareYour Supporters
• Casual
• Connected
• Committed
Plan & PrepareIdentifying Prospective Donors
Plan & PrepareSetting Your Goal
Challenging but Attainable
Timeframe: max 1 month
Rally behind the Goal
Plan & PrepareMessaging
Plan & PrepareMessaging
• What is the most compelling need your chapter will address?
• What is happening right now or what will happen in 2016 to make this campaign timely?
• What is the impact you hope to have in the coming year?
• What could you do with your donors’ gifts?
• What are your recent accomplishments?
Plan & PrepareImages
Launch !
Launch!Kiva Study
Engage
Keep your audience engaged.
Share more on the community and project impact.
Shout outs to those that already donated.
Keep donors up-to-date
“Help us hit our goal”
“Last chance to take advantage of a tax deduction in 2015”
Make Calls
FinishThe Last Push
Follow-UpBuilding a Long-Term Relationship
ABOUT THE CAMPAIGNFundraise for EWB-USA
2015 Year End Campaign
Start your Fundraise for EWB-USA campaign(s)!In addition to sharing your chapter’s dedicated online donation page, we recommend setting up your own online giving campaign(s) using Fundraise for EWB-USA. Anyone can set up a Fundraise for EWB-USA campaign, including chapter members, friends and family.
1. Organize your chapter’s mailing lists.Have your chapter’s mailing list ready to go so that you can easily contact your donors and members.
2. Work on your chapter’s messaging. Draft a one-page solicitation email asking people to invest in your chapter’s impact in communities.
3. Gather engaging photos and videos. Show your donors how fantastic the work you do is by sharing photos or a video through your Fundraise for EWB-USA campaign.
FUNDRAISE FOR EWB-USAHow to Get Started
2015 Year End Campaign
CREATE YOUR PAGE Tell the story of why YOU are fundraising for EWB-USA and personalize your page with pictures and videos from your chapter.
SET YOUR GOAL and TIME FRAMESet a challenging yet achievable goal for your Year-End campaign. For your campaign’s time frame, we recommend Dec 1 for Start Date and Dec 31st for End Date.
SPREAD THE WORDShare your EWB-USA fundraising campaign with your family, friends, co-workers, etc., via social media and personal emails.
FUNDRAISE FOR EWB-USAHow to Get Started
2015 Year End CampaignWeekly Prizes
$1,000 Weekly Prizes! EWB-USA HQ is putting the FUN in FUNdraising by offering TWO chances to win $1,000 each week throughout the five weeks of the campaign. That is ten chances for your chapter to motivate your supporters to help raise the money necessary to fund your life-changing projects.
Weekly Prize Categories: 1) $1,000 to the chapter that raises the most money that week2) $1,000 to the chapter with the largest number of donations that week
Eligibility Requirements: ● Donations must be received through your chapter’s online donation page or
Fundraise for EWB-USA. (Donations received through the mail are not eligible.)● Donations must be greater than or equal to $5. ● Chapters are only eligible to win one $1,000 prize award during the five-week
campaign.● Please review the full Prize Guidelines.
Online Donation PagesUpdate Your Links
Your chapter now has a donation page 100% dedicated to your fundraising efforts!
1. Find your new URL.Find the new URL for your chapter’s donation page. Choose your state and chapter in the drop-down menus. The URL that appears in the address bar is your chapter's new unique donation page.
2. Replace the donation link. Replace the donation link on your chapter website with the new one to ensure your donations get routed correctly.
3. Share the link. Update this link everywhere else you have shared your donation link.
GET IN TOUCHMAKE A DIFFERENCE
Engineers Without Borders USA1031 33rd Street, Suite 210
Denver, CO 80205
facebook.com/ewbusa@EWBUSA
youtube.com/ewbusa
Photo: EWB-USA University of Colorado Boulder Chapter
FUNDRAISE FOR EWB-USATips for Fundraising Success
IMPORTANT: Make sure the “Funds Support” section is correct.
Insert your own photos or video.
The progress toward your goal will be automatically tracked here.
Connect to the reader through a personal story.
FREQUENTLY ASKED QUESTIONS
Q: Is there a match this year? A: Like last year, this year’s match of $100,000, which is sponsored by Bechtel, will only match gifts supporting EWB-USA’s general operating fund.
Q: Are there prizes this year? A: Yes! EWB-USA HQ is offering two $1,000 prizes each week throughout the five weeks of the campaign
Q: Does HQ take a percent of Fundraise for EWB-USA donations? A: No. Unlike other crowd-sourced fundraising websites, 100% of donations through Fundraise for EWB-USA go to the chapter; EWB-USA HQ does not charge a transaction fee. What you raise is what you get!
Q: Can I use my old Fundraise for EWB-USA page for the 2015 Year-end Campaign? A: We recommend starting a brand new Fundraise for EWB-USA page. A fresh page focused on the Year-End campaign will peak your donors' interest and likely result in greater returns.
Q: Why can't I locate my Fundraise for EWB-USA page on the Existing Campaigns list? A: Every Fundraise for EWB-USA page has a Start Date and an End Date. Once your page's End Date passes, the page is no longer searchable on the Existing Campaigns list. We recommend starting a new page or you need to update your old page's End Date.