session 3: building economic growth through clusters - policy
TRANSCRIPT
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
http://www.cit.ie
Monday 28th and Tuesday 29th of September 2015
Proudly Sponsored by: Faculty of Business and Humanities & Cork County Council
As featured in:
Programme:• Session 1: Cluster Analysis - Academia. Monday 28th 2:30 to 4:30pm Venue: Seminar Room, CIT.• Session 2: Building International Collaborations - Industry. Monday 28th 6:00 to 7:30pm Venue: County Hall Council Chamber.• Session 3: Building Economic Growth Through Clusters - Policy. Tuesday 29th 10:00 to 12:00pm Venue: CIT Council Chambers.• Session 4: Cluster Organisation Development. Tuesday 29th 2:30 to 4:30pm Venue: Seminar Room, CIT.
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
www.be-wiser.eu
Effective clusters play a significant role in raising the competitiveness and innovative strength of European businesses. Clusters are key facilitators of smart, sustainable and inclusive economic growth within the EU Framework Programme for Research and Innovation, Horizon 2020, and National/Regional Research and Innovation Strategies for Smart Specialisation.
What is a Cluster?
What are the Key Ingredients of a Successful Cluster?
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
www.be-wiser.eu
All Clusters are different, they differ by sector, membership, size and scale.
The biggest difficulty is we cant recognise a cluster when we “see” one!
What is essential to all is that they function, collaborate and co-operate.
Clusters need to be Personalised to fit their members NEEDS.
Clusters don’t need to be the next Silicon Valley to innovate and grow, they just need to understand, how they function, their members and how to build on their strengths & develop their weaknesses.
Clusters – Best Practice vs Effective Policy
Exception to the Rule
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
www.be-wiser.eu
How to Understand Clusters
V-LINC is an expert methodology and software application which informs and develops policy recommendations through mapping, visualising and analysing the strength of key relationships within Cluster Ecosystems. V-LINC can be applied to any industry sector.
The V-LINC research team work in partnership with cluster organisations and regional/national authorities to develop strategic short, medium and long term policies based on Regional/National strengths and capabilities.
www.bewiserconnect.cit.ie
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
www.be-wiser.eu
Policy Makers Presenters
Joan Martí Estévez
Director of Cluster Development ACCIÓ (Catalan Agency for Competitiveness)
[email protected] @JMartiClusters
Tamara Högler
Head of Innovations and International Affairs CyberForum e.V., Karlsruhe, Germany.
[email protected] @CyberForum
Dr Ruslan Rakhmatullin
European CommissionSmart Specialisation Platform (RIS3)
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
http://www.cit.ie
Running order for Session 3: Building Economic Growth
Thursday 10th of September 2015 13:00 – 14:00
www.cit.ie/vlinc
Tuesday 29th 10:00 to 12:00pm Venue: CIT Council ChambersOpening of Workshop series by Mrs Orla Flynn, Vice President for External Affairs, CIT.
• Introductory speech by Dr Ruslan Rakhmatullin, European Commission, RIS3 Platform.• Tamara Högler (CyberForum) & Joan Martí Estévez (ACCIÓ) discuss the Economic Benefits of
Regional Cluster Policies in Karlsruhe and Catalonia. Including: 1) Clusters contribution to economic growth and job creation, 2) Developing relationships with government, state agencies and local authorities and3) Collaboration with Policy makers for policy and strategy.
Q&A
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
Session 3Building Economic Growth Through Clusters
Tamara Högler, Head of Innovations and International Affairs, CyberForum e.V.Cork, 29.09.2015
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
www.be-wiser.eu
Technology Region Karlsruhe
• Established 1987 as regional action group, called „TechnologyRegion“
• Comprises one regional federation, ten cities, and four counties• Acting together in order to optimise cooperation between economy, science, culture, and
regional public administration• > 1.25m citizens• > 70,000 companies• > 450,000 employees
• Competence emphases of research and industry:• ICT, nanotechnology, microsystems technology, mechatronics• Chemical technologies and material engineering• Robotics, process and production technologies• Automotive engineering, energy technologies• Environmental and biotechnologies• Process engineering, medical technology• Specific strength in B2B-Business and IT operating industries
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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
www.be-wiser.eu
Karlsruhe – A Medium-Sized City with Huge Opportunities • Karlsruhe is a European ICT Hub (4th place among > 1,000 regions, only Munich, London and Paris
ahead)• Karlsruhe is a German ICT stronghold and participant of the German Software-Cluster• 99% SMEs, but also large companies (SAP, Siemens, Bosch, United Internet, …)• Many Hidden Champions (e.g. security, logistics, traffic management)• Many companies and research facilities are involved in the top cluster „Electric Mobility South-
West“• Outstanding research facilities
• Karlsruhe Institute of Technology (largest German research facility)• FZI Research Centre for Information Technologies• 3 Fraunhofer institutes
• Many citizens are tech- and media-savvy• 13 of 100 citizens possess an own domain (2nd place in Germany after Munich)• 12 of 100 citizens use cloud applications (top position in Germany)
• Largest regional German ICT cluster => CyberForum
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
www.be-wiser.eu
Cyberforum… Who we are & what we do
1997Inception
1000IT Start Ups
4000NewEmployees
>1000Members
23.000Staff
600Trainees
33Employees
2015Today
MultipleCertifications* as oneof the best IT-clusters in Europe!
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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
Our vision: Connect.Combine.Cooperate.
h
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
Vision
HighTech.Entrepreneur.Network. in the TechnologyRegion Karlsruhe:„We are engine and competence centre for a internationally attractive ICT location“
We support… … the whole company lifecycle
Idea Foundation EarlyGrowing
Growing Maturity
03/05/2023
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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
www.be-wiser.eu
Our companies
• CyberForum is a network that connects more than 1.000 companies
• Core competencies are– IT (e.g. telecommunications, all kinds of IT services, CRM,
IT security, all kinds of (mobile) apps, gamification….)– HighTech (e.g. quadcopter, robotics
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
1. Information &Communication
2. Training & Qualification 3. Cooperations 4.Marketing & PR 5. Inter-
nationalisation
• Database of members
• CyberForum Website
• Newsletter Service
• Networking Services
• More than 140 events per year
• ….
• Workshops/ Seminars
• RoundTable• CyberCircle• Special
Interest Groups
• Regional Congresses
• Mentoring & Coaching
• Educational initiative
• Knowledge transfer
• ….
• Mobile Region
• KA-IT-SI• CyberCircle
„HR & Recruiting“
• Economic Development Department
• Business-Angels at CyberForum
• ….
• Lobbying for members
• PR • Representing
the region at national and European level
• ….
• Projects:• CLOE• NICE• IT2R• iRegions• ClusterIx• IT2R II• CentraLab• Be Wiser• UPSIDE
• Activities• B2B matching
events• Delegations• Mapping• Internationalisa
tion services
OUR 5 PILLARS FOR REGIONAL ECONOMIC GROWTHJUST A FEW EXAMPLES OF OUR SERVICES
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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
Example: Offerings by Department for Company Development
Pre-foundation
Foundation Start-Up
CyberLab
Exi compact & intensive councelling
Partner-Matching (TeamUp)
HighTech.Business.Network.
Growth
BoostCamp
Workshops & RoundTables
CyberChampions Award
Business Angel network
Mentoring & Coaching
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
www.be-wiser.eu
Being Connected!•National level:• One of the coordination sites for Europe´s largest software cluster „Emergent
software for the digital enterprise“ • BITMi: Association for IT in SMEs• Smart BusinessIT• CCIs in the region
•International level:• Business Roaming Agreement (BRA): 67 clusters and similar initiatives linked –
worldwide!• Cooperation Agreements with e.g. SCS (Secure Communication Solutions
cluster, Sophia Antipolis), EDIT (cluster in Lyon / Rhône-Alpes)• Tightly connected to European clusters, research institutions etc. via EU-
projects (iRegions, CentraLab, IT2Rhine, UPSIDE, Be Wiser…)
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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
www.be-wiser.eu
Benefits for our members
• Services for the whole company lifecycle at first-hand
• Connected to many other clusters & institutions -> „network of networks“ -> additional services, interlinkage of experience
• 18 years of experience
• Networking events
• new business opportunities
• knowledge transfer
• Visibility! PR! Lobbying! National & international!
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
Our national Digital Transformation Eco-system
CyberForum
SoftwareCluster
TRK
ElectroMobility
SW
SIGKAITSi
SIGMCC
AEN
EDDSCKA
FZI
KIT
DICE
FHI
SmBIT
BWcon
BMWi
BITMiBWIHK
MFG
CyberLab
HoLL
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no. 319907
Tamara HöglerHead of Innovations and International AffairsEmail: [email protected]
Thank you for your attention!
Cluster policy. The case of Catalonia: a pioneer country
Cork, Ireland, 29th September 2015
Population: 7,539,618
16% of the Spanish population, similar to the population of Switzerland
Area: 32,106 km2
GDP: € 208 bn
18.7% of Spanish GDP, similar to countries like Israel or Finland
GDP per capita (ppp 2012): € 27,442
Catalonia: 117.2
Spain: 99.4
EU-27: 1001% of world’s science production, bigger than Austria
Sources: INE , Eurostat , Idescat
IntroductionA Snapshot on Catalonia
CLUSTERS IN THE WORLD
2001199719921980
Regions and countries with initiatives based on cluster development
•+
•-
Emilia-RomagnaToscana....
Basque CountryScotlandArizonaCataloniaMassachusetts New Zealand
Costa RicaCalifornia....
SwedenTurkeyLithuania
AustriaJordanianMéxicoSouth Africa....
FranceEstoniaDenmarkSloveniaUKMinas Gerais...
1990 2003
Aprox. More than 3.000 initiatives in different countries
and regions (*)
2005
PakistanKazakhstanPoland….
2015
(*) Estimation from TCI,European Cluster Observatory 2011
Clusters: a global phenomena
Catalonia: pioneer country
Cluster (“wild cluster”)
“Clusters are geographic concentrations of interconnected companies, specialized suppliers, service providers, firms in related industries, and associated institutions in particular fields that compete but also cooperate”Michael E. Porter
Footwear industry
Raw materials(recolectors)
Leather tannersFontanellas i Marti
Vidal BoschCurtidos Badia
Apparel industryGoes SATorras SA
(...)
Chemical products
Cleaning and tanningAdovinbe
WarehouseBuyers
AssociationsUnió d’adobadors
CEC-FECURGremi de Blanquers
TechnologicalCentres
AIICA
SLAUGHTER
HOUSES
Other end-users
Cluster initiative
“Cluster initiatives are organised efforts to increase the growth andcompetitiveness of clusters within a region, involving cluster firms,government and/or the research community”
Örjan Sölvell, Göran Lindqvist & Christian Ketels in The Cluster Initiative Greenbook (2003).
Mapping Analysis ImplementationInstitutionalization
MentoringMonitoringEvaluation
Cluster association
Cluster organizations are entities that are managing and representing a cluster initiative.
A cluster organization does not necessarily have members, but it provides services to the cluster initiative participants.
A cluster association is a not for profit legally formed entity gathering businesses and other stakeholders involved in cluster initiatives
Cluster policy approach
Catalan productive fabric is very concentrated in clusters (40% of total industrial turnover).
Economy mainly composed by SMEs (99% of total firms).
Cluster policy allow to intervene on endogenous assets with limited budget.
Working at cluster level represent a good way of structuring strategic dialogue between Government and other stakeholders.
Economies of scale at analysis and action level.
Why introducing a cluster policy in Catalonia?
Cluster policy: main characteristics
• Proactive
• Positive
• Adaptive
• Flexible
• Accountable
• Realistic
Leather tanners Igualada: s. XVIII and nowadays
Source: J. Nadal, Atlas de la Industrialización en España 1750-2000, Barcelona 2003
Source: Googlemap. T. Megia, Infforme situació sector cluster pell a IgualadaInforme intern del OPI-SIE Internal report – not published
By definition, there are no bad clusters nor good clusters.
All clusters can be successful if they have the right strategy
Don’t copy other countries. Be proud of what you are.
The creator’s syndrome
Policymakers: the good and the bad
Clusters as a tool for intersection with other policies
“The first 10 km are the most difficult part of the internationalization process”.
Furniture cluster meeting with Minister of Industry (in charge of cluster policy)
Strategic change
Strategic change
Strategic change
Time
Evol
utio
nStrategic Change
New challenges
Cluster challenge: to break the conventional wisdom from within
Our vision. World-Class Clusters
Critical Mass
Cross-sectorial
Internationally connected
Professionalized management
Catalonia:Innovating in cluster policy.
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Locally concentrated
Defined by product
Territorial scope is Catalonia
Cross-sectorial
to
From microclusters Clusters 2.0
Home products Lighting
Taps
Furniture
Furniture
Cuiners de renom: Adrià, Ruscalleda, Cruz...
Escoles de cuina: Hofmann, CETT...
Revistes i programes especialitzats
Fires especialitzades: Alimentària,
Hostelco, Forum gastronòmic...
Associacions: Club Greco, AECOC
Centres de recerca: IRTA, Fundació Alícia...
Foodservice cluster
Strategic Change Process
Month 0 Month 4
Competitive analysis
Strategic AnalysisDefinition main characteristics of the sectorStrategic analysis (competitive strengths)Environment analysisBusiness tendencies at global levelSuggested actions for companiesSuggested actions for Government
Cluster monitoring
Publ
ic p
rese
ntat
ion
Action planCompanies’ Strategic change
Technological change
Executive training
Internationalization
Benchmarking
Strategic Dive
Tailored actions
Cluster Methodology
Month 16
1Understanding the business
2Changing the strategy in
the right direction
Set up cluster
association
3Stablishing governance
Hiring Cluster manager
4 Guarantying sustainability
Governance
Month 20
Analysis Udate after 4 years
Packaging cluster
Beauty cluster
Gourmet Cluster
Energy efficiency Cluster
Advanced materials Cluster
Water cluster
Diverse critical mass
30 clusters, 1.200 companies
Seniors
Assistance
dependence
eCare
Healthcare
Mental Health
eHealth MedTech
Food
Farma
Welfare
Beauty
Wellness
Leisure
Volunteer
Training
Education
entrepreneurship
Sport
Fashion
Comfort and
Safety
Home Automation
furniture
LightingHabitat
Smart Rural
Smart City
Residential Care
Not a new cluster initiative for every new challenge
High impact
Long termShort term
Low impact
Transformational projects
Facilitation activities
Strategic change process
Israel 2013Boston 2012
Silicon Valley 2014
Team building
Inspiration from an advanced ecosystem
International connections
Training in an international contextQuébec 2015
International Mission of Catalan Cluster Managers
Denmark 2014Norway 2013
International Intercluster Meeting
Cross sectorial opportunities at the international level
Knowledge transfer between cluster managers
International visibility
Sharing failures, some on intercluster.
150 intercluster project ideas in a 2 hour speed meeting
Public entrepreneur
“They sentenced me to 20 years of boredom for trying to change the system from within. I’m coming now, I’m coming to reward them. First we take Manhattan, then we take Berlin.”
Leonard Cohen
Smart incentives
• Support Program to cluster organizations• Support Program for cluster companies to foster strategic
change
Cluster business cases with Business schools
Obligation vs Conviction
Catalonia: A Holistic Cluster Ecosystem
1.200 active companiesin 30 clusters
Pro-clusters Government since 1993
Business Schools (IESE,ESADE)
trainingCluster Professionals
TCI Headquarters
Some world-leadingCluster Consultants
Main takeaways
• Cluster policy main focus is to increase companies’ competitiveness. Therefore clusters are an instrument not a goal.
• A robust cluster policy needs vision, leadership, a strategy, a specialized team in the public sector, budget and a formal evaluation.
• No improvisation, an cluster methodology is a must
• Be “uncool”, don’t follow the current
• Structure follows strategy
Go raibh maith agat!
Joan Martí EstévezDirector Cluster Development Division
[email protected]:@JMartiClusters
LinkedIN: http://es.linkedin.com/pub/joan-martí-estévez/10/433/34b