sesi 04 km capture & codify
DESCRIPTION
Knowledge Management SeriesTRANSCRIPT
KNOWLEDGE
CAPTURE &
CODIFICATION
CHAPTER 4
Kimiz Dalkir
2005
The material used in producing this presentation
derived from the book. Several examples added
to enrich the student’s understanding
Please acknowledge the Authors
KNOWLEDGE CAPTURE & CODIFICATION
THE OBJECTIVE
Mengenal istilah dan konsep yang digunakan dalam mempelajari &
mengkodifikasi pengetahuan
Menjelaskan teknik yang digunakan untuk mempelajari pegetahuan tacit dari
sumber utama.
Menetapkan peran dan tanggung jawab selama proses pembelajaran dan
kodifikasi
Menjelaskan pendekatan taksonomi yang digunakan untuk
mengkalsifikasikan pengetahuan
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PREFACE
Pembahasan mengenai cara menangkap pengetahuan dan
menyusunnya dengan rapi akan menggunakan siklus KM
terintegrasi
Knowledge capture/creating
Knowledge sharing & dissemination
Knowledge acquisition & application
Kita menangkap pengetahuan tacit, kemudian disusun
menjadi pengetahuan explicit
Differences between capture (of existing knowledge) and
create knowledge (new knowledge)
Capturing is not only about technology
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PREFACE
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PREFACE
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PREFACE
• Employee experiences
• Tangible data
• Knowledge stores inside the company
Perwujudan dari sumber pengetahuan organisasi (organization memory)
adalah:
• It has to be spent/used, in order to be valued
Pengetahuan adalah harta intelektual yang akan
berkurang nilainya & kurang berharga jika tidak dipelajari
dengan tepat
• It had to be protected, cultivated, shared
• The key is to transform the individual knowledge to organization knowledge then to disseminate
Knowledge is the only sustainable competitive
advantage
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PREFACE
To compete effectively, your organization should be like
these
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PREFACE
Do not bring a knife in a gun fight
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PREFACE
Organization need to possess any knowledge which has
value to them in order to increase its agility & ability, and
not just the necessary knowledge for current use but also
for the future development
It must possess ;
Learning ability
Skills to apply
Willingness and courage to learn and to apply
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TACIT KNOWLEDGE CAPTURE
Individual inside the firms play critical role in acquiring firms
knowledge
The firms also play significant role for individual knowledge
New knowledge – exploration
Existing knowledge - exploitation
Capturing technique using experts system,
Gathering know-how from experts so it can perform like one
Using questionnaire, interview, surveys, observations, talk aloud
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TACIT KNOWLEDGE CAPTURE
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TACIT CAPTURE in Individu/Group
Transformation of valuable expertise from knower
(expert/document) to knowledge repository
Reducing a vast volume of content from diverse
domains/sourcdes into a precise, easily useable sets of
facts & rules (ex: Reporter, journalist, writer)
Expert system (Knowledge Based System):
Knowledge engineer interview the experts
Produce conceptual model of the critical knowledge
Translate the model into computer-executable
The goal is to extract & render explicit procedural
knowledge that comprise know-how
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Procedural knowledge, comprise special know-how
How to do things
How the diagnose
How to make decision
How to prescribe
Declarative knowledge, knowing ‘what’
The major task of knowledge engineer ;
Analyzing information & knowledge flow
Working with expert to optain information
Design & implement expert system
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TACIT CAPTURE in Individu/Group
The experts responsibiliy ;
Explain critical knowledge & know-how
Introspective & patient
Effective communication skills
3 approaches to knowledge acquisition which have to use
simultaneously (Parsaye, 1998) ;
Interviewing experts
Learning by being told
Learning by observation
Learning by doing (extra)
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TACIT CAPTURE in Individu/Group
Interviewing experts
Structure interview
Interviewer must have strong communication & conceptual skills,
and also know the subject
Using open (encourage free response) & close questions (limited)
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TACIT CAPTURE in Individu/Group
Interviewing experts
4 techniques in structure interview
Paraphrasing, restating of the perceived meaning of the
speaker’s message using own words
• The goal is to check the accuracy with which the message was
conveyed and understood
Clarifying, lets the expert know that the message was not
immediately understandable
• The goal is the expert clarify the original message so that the
interviewer gets a better idea of the intended message
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TACIT CAPTURE in Individu/Group
Interviewing experts
Summarizing, helps the interviewer compile discrete pieces of
information and form a knowledge acquisition session into a
meaningful whole
• The goal is to confirm that the expert’s message was heard
and understood correctly.
Reflecting feelings, mirrors back to the speaker the feelings that
seem to have been communicated.
• The goal is to clear the air of some emotional reaction or
negative impact of the message
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TACIT CAPTURE in Individu/Group
Interviewing experts
Stories
Telling of a happening or a connected series of happenings,
whether true or fictitious (Denning, 2001)
An organizational story can be defined as a detailed narrative of
past management actions, employee interactions, or other key
events that have occurred and that have been communicated
informally
knowledge-sharing stories need to be authentic, believable, and
compelling
Read the storytelling of IBM on page 87-88, handwritten
translation and submit next week
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TACIT CAPTURE in Individu/Group
Learning by being Told
Interviewees express & refine their knowledge
Knowledge engineer clarifiy & validate
Tools ;
Task analysis (job sepcifications & descriptions)
Process & protocol analysis (the way knower apply their
knowledge)
Simulation (model, software, maps, practices)
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TACIT CAPTURE in Individu/Group
Learning by observations
Two expertise
Motor-based (operating, conducting)
Cognitive expertise (conceptual, analysis)
Present the problem, scenario, case to be solved by the
experts
Knowledge can’t be observed, behaviour & expertise can
Using tools such audio & video could increase the
successfulness of the process
Screen capture, props
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TACIT CAPTURE in Individu/Group
Other methods ;
Ad hoc sessions.
Road maps.
Learning histories, consists of
(1) planning,
(2) reflective interviews,
(3) distillation,
(4) writing,
(5) validation,
(6) dissemination
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TACIT CAPTURE in Individu/Group
Other methods ;
Action learning.
E-learning.
Conference
Guest speakers
Learning from others through business guest speakers and
benchmarking against best practices.
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TACIT CAPTURE in Individu/Group
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TACIT CAPTURE in Individu/Group
Hermawan Kartajaya
Marketing horizontal
Arif Partono
Laporan Tugas Perkuliahan
KNOWLEDGE ACQUISITION PHASE
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KNOWLEDGE ACQUISITION PHASE
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• Process of characterizing key problem aspects such as participants, resources, goals, and existing reference materials.
Identification
• Specifying the key concepts and the key relationships among them in the form of a concept or knowledge map.
Conceptualization
• Renders the validated content into an explicit form which then be more readily disseminated throughout the organization
Codification
4 Major organizational knowledge acquisition (Malhotra, 2000)
Grafting
Migrations of knowledge between firms (merger, acquisition,
alliances)
Vicarious learning
One firm observing other firm’s demonstration of techniques &
procedures
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TACIT CAPTURE in Organization
4 Major organizational knowledge acquisition (Malhotra, 2000)
Experential learning
Knowledge acquisition within the firm by doing & practising it,
based on repetition of experiences
Refinement & improvement the process (single loop)
Inferential process
Learning within the firm thru interpretation of event, states,
changes, outcomes
Deductive & experimental learning, establish causal links
between actions & outcomes
Double loop changing assumptions & frameworks
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TACIT CAPTURE in Organization
Proses mengubah pengetahuan ke dalam bentuk
tangible/eksplisit (dokumen/arsip) agar dapat disebarkan
dgn lebih mudah & murah
Masalah terkait kualitas hasil kodifikasi ;
Keakuratan - Accuracy
Understandability - pemahaman
Accessibility - akses
Currency – arti penting pengetahuan
Credibility - kredibilitas
Mengapa harus dikodifikasi?
Easily understood, maintained, improved
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EXPLICIT KNOWLEDGE CODIFICATION
Cognitive maps
Decision tree
Knowledge taxonomies
Task analysis
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CODIFICATION TECHNIQUES
Cognitive maps
Representation of the ‘mental model’ of a person
knowledge
Provide good form of codified knowledge
Proses berpikir seseorang untuk mengartikan lingkungan
mereka yang kompleks
Allow expert to construct knowledge mode
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CODIFICATION TECHNIQUES
Mental Model:
Beliefs, ideas, images, and verbal descriptions that we consciously or
unconsciously form from our experiences and which (when formed) guide our
thoughts and actions within narrow channels.
These perceived reality explain cause and effect to us, and lead us to expect
certain results, give meaning to events, and predispose us to behave in certain
ways.
Although mental models provide internal stability in a world of continuous
change, they also blind us to facts and ideas that challenge or defy our deeply
held beliefs.
They are, by their very nature, fuzzy and incomplete.
Everyone has different models (differ in detail from everyone else's) of the
same concept or subject, no matter how common or simple.
http://www.businessdictionary.com/definition/mental-models.html
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CODIFICATION TECHNIQUES
Jay Wright Forrester defined mental models as:
The image of the world around us, which we carry in our head, is just a model.
Nobody in his head imagines all the world, government or country. He has only
selected concepts, and relationships between them, and uses those to
represent the real system.
http://en.wikipedia.org/wiki/Mental_model
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CODIFICATION TECHNIQUES
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CODIFICATION TECHNIQUES
CODIFICATION TECHNIQUES
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Decision tree
Ussualy in form of flowchart,
Compact & efficient
Support with alternate paths indicating the impact of different
decision
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CODIFICATION TECHNIQUES
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CODIFICATION TECHNIQUES
CODIFICATION TECHNIQUES
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Knowledge taxonomies
Konsep, dipandang sebagai satu kesatuan dari
pengetahuan dan keahlian
Mengidentifikasi konsep utama
Menggambarkan pengaturan konsep pada suatu bidang
ilmu tertentu
Menjelaskan saling ketergantungan pada satu konsep
hirarkis
Semakin tinggi letak suatu konsep, semakin umum
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CODIFICATION TECHNIQUES
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CODIFICATION TECHNIQUES
Knowledge taxonomies
Sorting techniques ;
Manual, automated
Sorting card, cluster analysis (method of producing classification
from data that initially unclassified
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CODIFICATION TECHNIQUES
CONCLUSION
Capturing knowledge is process of adding value to the
original content (restructuring, rewritting)
Analysizing & reworking help clarify what organization know
& what it need to know
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CREDITS & INFORMATION
http://www.eknowledgecenter.com/articles/1010/1010.htm
http://www.ahg.com/absolutely%20knowledge%20management%20s
ystem.htm
http://www.prescientdigital.com/articles/content-management/content-
management-in-a-knowledge-management-context/
http://www.lc-stars.com/knowledge.html
http://peterpaulperez.wordpress.com/2011/04/18/knowledge-
management-in-the-call-center-industry/
http://www.ugc.edu.hk/tlqpr01/site/abstracts/098_hui.htm
http://www.ilo.org/public/english/employment/mifacility/activities/knowl
edge.htm
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http://www.hcklab.org/research/knowledgemanagement/tacit-explicit-
knowledge.htm
http://www.cognitivedesignsolutions.com/KM/ExplicitTacit.htm
http://serbaserbikm.blogspot.com/2010/07/2-macam-tipe-knowledge-
yaitu.html
http://www.systems-thinking.org/kmbh/kmbh.htm
http://www.kmnetwork.com/WhatIsKM.html
All figure are from Kimiz Dalkir, 2005, KM Theory & Practices
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DRESSED 4 SUCCESS
Conduct a brief review after every class.
Complete the assigment on time.
Prepare and conduct the presentation seriously
Pay full attention about what the class discussed
Make notes to help understand the lecture.
Read & understand the main references/books
Look for the other lecture materials from other class
Keep 100% attendance
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