TOPIC:

1. DIFFERENCE BETWEEN MANUFACTURING & SERVICE

2.MARKETING PLANNING

3.ELEMENTS OF MARKETING PLANNING

4.OBJECTIVES & METHODS OF DEVELOPING THE MARKETING PLANS

5.DEVELOPMENT PROCESS

NAME : RAHUL RASKAR MBALS015006

AMIR KHAN MBALS015013

SUBJECT : SERVICE MARKETING

COURSE : MBA IN LOGISTICS AND SUPPLY CHAIN

MANAGEMENT

MANUFACTURING

The process of converting raw materials, components, or parts into finished goods that

meet a customer's expectations or specifications. Manufacturing commonly employs a

man-machine setup with division of labour in a large scale production.

MANUFACTURING IN TERM OF

SHIPBUILDING MAHART Tiszayacht Kft. started its operation in January 1996 in Szeged-Tápé,

on the operation area of the former MAHART ship repairing company, with the

currently available set of equipment and assets, which has been developed

continuously since then. Our main activity involves the production,

reconstruction, repairs and maintenance of water equipment. The plant's

slipway makes it possible to lift out or put on water floating establishments up

production,

MANUFACTURING COMPONENTS

Reconstruction

Repairs

Maintenance of water equipment.

Repairs barges

Ships

Ferries

Jetties

SERVICE MARKETING

The promotion of economic activities offered by a business to its clients. Service marketing might include the process of selling telecommunications, health treatment, financial, hospitality, car rental, air travel, and professional services.

Intangibility: Services are intangible and do not have a physical existence. Hence services cannot be touched, held, tasted or smelt. This is most defining feature of a service and that which primarily differentiates it from a product. Also, it poses a unique challenge to those engaged in marketing a service.

SERVICE WHICH PROVIDE AT SEA

PORT

• At Seaport Agencies attend all Kinds of Vessels:

Petroleum Tankers, Dry Bulk Cargoes, General Cargo, Support

Vessels, Scientific / Factory Vessels and Navy Vessels.

• Consulting and analysis of demurrage and arbitration

• Assisting vessel authorities in passing tanks inspections

• Coordination for removal of slope when required crew handling

• Assisting vessel authorities / Inspections companies in sampling vessel cargo tanks

• Full Agency and Husbandry Agency

• Protective Agents

• Coordination of Bunkering services

• Coordination of Marine technical services

• Securing competitive prices for required repairs

PORT MARKETING PLANNING

Problem statement

Approach

Results

Conclusion

LONG TERMThe long-term strategy of tech port will be adequate infrastructure and competitive

tariff.

SHORT TERM

Under the present scenario, the short-term strategy by Kandla Port will be to retain

the present cargoes and customers. The growth rate in the present cargoes and

organizational growth of the present customers will translate into growth of the Port

Of Kandla, therefore, the short term relation is adopted by Kandla Port.

SHORT TERM CONT.….

Railway siding facilities

Increasing the parcel size of

bulk cargo and bigger

container vessels.

210 meter quay face barge

handling facility

MID TERM Augmentation of infrastructure facilities for handling bulk, break-bulk, container and liquid cargo.

Commissioning of 12th cargo berth.

Deeping of the channel to handle vessels upto 13

metres draft.

Commissioning of two new godown

with 4300 MT capacity.

KEY ELEMENTS OF A MARKETING

PLANMarket Research

Target market

Product

Competition

mission statement

Marketing strategy

Pricing, positioning and branding

Budgets

Marketing goals

Monitor your results

OBJECTIVES

MARKETING STRATEGY METHODS

Marketing strategies are actions a company’s management team takes to acquire

new customers or retain existing ones, build revenues and increase market

share. The business owner, when creating the company’s marketing plan, can

use a variety of methods to generate these strategies. Strategy development

requires a thorough understanding of the business environment in which the

company operates. Strategies are revised as new opportunities arise and new

competitive threats develop.

PLANNING PROCESS AND

DEVELOPING A MARKETING PLANMission

Corporate Objectives

Marketing audit

SWOT analysis

Marketing assumption

DEVELOPMENT PROCESS

Idea generation Idea screeningConcept

developing and testing

Business analysisProduct

developmentTest marketing

Commercialization Launch

THANK YOU