SERVICE MARKETING MIX IN INDIAN

SCENARIOTEAM 8:

1.PRAMITHA

2.AKHILESH

3.MOUMITHA GHOSH

4.LIVIN

5.DILEEP M M

6.ARJUN GOWDA

7 P’s

7 P’s in TOURISM (in India)

TRAVEL & TOURISM EVOLUTION

2000 years Before Christ, in India and Mesopotamia

Travel for trade was an important feature since the beginning of civilization.

600 BC and thereafter

The earliest form of leisure tourism can be traced as far back as the Babylonian and Egyptian empires.

In India, as elsewhere, kings travelled for empire building.

500 BC, the Greek civilization

The Greek tourists travelled to sites of healing gods.

Inns were established in large towns and seaports to provide for travellers' needs.

This era also saw the birth of travel writing. 

In the Middle Ages

Travel became difficult and dangerous as people travelled for business or for a sense of obligation and duty.

Role of the industrial revolution in promoting travel in the west

The rapid urbanization due to industrialization led to mass immigration in cities. These people were lured into travel to escape their environment to places of natural beauty, often to the countryside they had come from change of routine from a physically and psychologically stressful jobs to a leisurely pace in countryside.

The development of the spas

The spas grew in popularity in the seventeenth century in Britain and a little later in the European Continent as awareness about the therapeutic qualities of mineral water increased.

The sun, sand and sea resorts

The sea water became associated with health benefits.

By the early eighteenth century, small fishing resorts sprung up in England 

Highlights of travel in the nineteenth century 

Advent of railway initially catalyzed business travel and later leisure travel. Gradually special trains were chartered to only take leisure travel to their destinations.

Tourism in the Twentieth CenturyThe birth of air travel and after

PRODUCT

Travel and Tourism one of the world's largest foreign exchange earner among industries, provides employment directly to millions of people worldwide and indirectly through many associated service industries.

A very wide industry, it includes:

Government tourism departments,

Immigration and customs services,

travel agencies,

airlines,

tour operators,

hotels

and many associated service industries such as airline catering or laundry services, Guides, Interpreters, Tourism promotion and sales etc.

TYPES OF TOURISM

 Leisure travel

 Winter tourism

 Mass tourism

 Ecotourism

 Recession tourism

 Medical tourism

 Educational tourism

 Creative tourism

 Dark tourism

 Sports tourism

 Latest trends

PLACE

Not only the location of the tourist attraction or facility but the location of points of sale that provides customers with access to tourist products.

Ex: I-site, Accommodation, Cafe

PRICE

Price is what the business charges for its’ tourism product as defined by the interacting forces of supply and demand.

At a practical level, tourism enterprises can determine their prices by analyzing:

The cost of running the business;

The willingness to pay by the demand;

The prices of the competition;

The commission to be provided to resellers.

PEOPLE

Traveller

Tourist

Meet their expectations

Employees – Physical appearance, Knowledge, Grooming, Trained

The people who sell and service your product are an extremely important part of tourism marketing. Friendly personal service and trained employees can make or break a tourism business.

Because much of the tourism industry is based upon word of-mouth advertising particularly about the service received- what your customers say after they depart can thrust your business forward or send it into a downward spiral.

PROCESS

There are different types of processes involved in running a tourism business

administration,

training,

planning and strategizing,

recruitment,

distribution,

purchasing and service delivery.

It is important to ensure that these processes are planned and carried out properly so that operations run smoothly and problems are rectified quickly

PROMOTION

A range of activities can be used to convince customers to buy the product, including information kits, web sites, advertising, personal selling, sales promotion, travel shows, and public relations.

Utilize tourist information centres, such as welcome centres.

Participation with your state, regional and local tourism offices and associations.

PHYSICAL EVIDENCE

The physical evidence of a tourism product refers to a range of more tangible attributes of the operations. Tangibalising the product is a good way of giving positive and attractive hints or cues to potential customers

with regard to the quality of the product.

THANK YOU!